NetApp, the leader in cloud data services, announced new updates to its industry-leading Unified Partner Program to complement and align with its partners’ business capabilities and models. NetApp’s award-winning partner program will be simplified and expanded to deliver a consistent program experience, enable digital transformation for customers, accelerate partner profitability, and provide partners with a predictable business environment.
“Customers need partners who are subject matter experts and can help them successfully design and implement their digital transformation projects,” said Chris Lamborn, head of Global Partner GTM & Programs at NetApp. “That’s why in the coming fiscal year, we will recognize partners based on their demonstrated ability to sell, implement, and support NetApp based solutions in areas that accelerate a successful digital transformation journey in a hybrid multicloud world.”
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Enhancements to the Unified Partner Program in NetApp FY’21 will:
- Simplify. NetApp will unify contracts and agreements; streamline guides and policies; offer fewer, more focused, deal-based incentive programs; and offer growth attainment rebate programs.
- Expand. NetApp will provide Registered Partners with access to more information, communications, enablement, and training. The updates will also include bringing Cloud First Partners into the Unified Partner Program and expanding Learning Services training programs for cloud partners and service providers. NetApp will also expand and update its specializations with new content and benefits, including the addition of SAP and XaaS (“anything as a service”).
- Invest. NetApp will continue to invest in tools that make business planning and incentive management and measurement simpler and more collaborative for partners. It will offer a bigger payout in its New Account Incentive Program and allow rebates to be paid faster through the Run to NetApp Incentive Program. NetApp also launched a new Tech Refresh Incentive Program that helps partners take advantage of the extensive installed base.
- Differentiate. NetApp now organizes partners by Registered, Gold, Platinum, and Star program levels. The program will showcase partners with specific and focused specializations, highlighting partners who provide services across key focus areas, including XaaS, implementation, support, cloud, foundation, hybrid cloud, and converged infrastructure.
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