Integration Gives Multi-Unit Restaurant Operators 24/7 AI-Powered Phone Answering to Capture Every Call and Grow Revenue
TRAY, a global leader in cloud-native enterprise-class POS systems, and Maple, the leading voice AI platform for restaurants, announced a joint integration that brings 24/7 AI-powered phone ordering to multi-unit restaurant brands running on TRAY’s platform.
More than 40% of restaurant phone calls go unanswered during peak hours. For a single location, that can translate to over $30,000 in unrealized phone orders each year. Across an enterprise portfolio of dozens or hundreds of locations, the losses run into the tens of millions.
“We’re always looking for technology partners that help our restaurant clients run better and grow faster,” said Peter Kellis, CEO of TRAY. “Maple’s AI phone ordering is a natural fit for our platform as it gives operators a way to capture every call and turn it into revenue. That’s the kind of innovation our enterprise clients are asking for.”
“When a restaurant group is operating at scale, every unanswered call is a missed ticket,” said Aidan Chau, CEO and Founder of Maple. “This integration with TRAY lets us put AI phone ordering into some of the largest restaurant brands in the country. It deploys in minutes and works from day one.”
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Built for Speed Across Every Location
Maple connects directly to TRAY’s POS and pulls menu data automatically, including items, modifiers, pricing, and availability. Restaurants can go live in minutes with accurate order taking on the first call.
Key capabilities include:
- Direct POS Integration: Phone orders land in TRAY instantly, printing to kitchen display systems and receipt printers
- Real-Time Menu Sync: Any menu change in TRAY is reflected in Maple automatically
- Multi-Location Management: Centralized reporting and controls across all locations
- Always On: Every incoming call is answered, during peak hours, after close, and on holidays
Maple also fields reservations, catering inquiries, hours, directions, and frequently asked questions, so callers always reach a helpful, knowledgeable voice.
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The Missed-Call Problem at Scale
American restaurants miss roughly one in three incoming calls during service hours. Industrywide, that adds up to billions in lost revenue each year. Staffing alone has proven difficult to solve the problem, especially for brands managing high call volume across many locations. The TRAY and Maple integration captures that revenue and lets front-of-house teams stay focused on the guests in front of them.
Since launching in December 2023, Maple has answered over 1 million calls for restaurants and resolves 96% of them with zero human intervention.
