SalesTech Star

LiveVox Partners with AppSmart, Continues to Build Channel Momentum

Strategic partnership extends the reach of LiveVox’s fully integrated, cloud-based contact center solutions, providing a “land and expand” sales opportunity for AppSmart advisors

LiveVox Holdings, Inc., a leading cloud-based provider of customer service and digital engagement tools, has announced a partnership with AppSmart, the leading marketplace for businesses and technology advisors to find, buy and manage technology services. The new partnership enables LiveVox to educate AppSmart’s technology advisors on the benefits of its performance-driven, omnichannel contact center solutions – allowing LiveVox to reach an expanded customer-base.

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“AppSmart is the leading marketplace for B2B technology services and solutions with an expansive ecosystem of advisors and businesses that will help LiveVox continue to scale and expand our customer-base with the digital transformation tailwinds we are currently experiencing”

LiveVox provides businesses with a unified approach to delivering exceptional customer experiences by offering contact center solutions that are easy to implement and optimize. Under the terms of the agreement, 5,500+ AppSmart technology advisors will have access to all of LiveVox’s cloud-based solutions to make them available to over 100,000 businesses in the AppSmart ecosystem. As a result, LiveVox will have the opportunity to grow its already extensive list of customers while showcasing its all-in-one solutions and differentiation next to peers and industry leaders.

“AppSmart is the leading marketplace for B2B technology services and solutions with an expansive ecosystem of advisors and businesses that will help LiveVox continue to scale and expand our customer-base with the digital transformation tailwinds we are currently experiencing,” said LiveVox CRO Erik Fowler. “This agreement is another crucial step in our continued commitment to channel growth – including hiring leading industry veterans and aligning ourselves with premier partners.”

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The COVID-19 pandemic has changed the way many organizations are operating. With an increased emphasis on digital transformation and improved CX, LiveVox expects to see greater demand for cloud and the omnichannel engagement tools that contact centers need to meet customers where they are, in any environment.

“Digital transformation (DX) initiatives have been a focus for organizations across all industries for the better part of the last five to 10 years. LiveVox’s cloud-based, omnichannel approach to customer service and engagement provides those within our marketplace with the tools to be successful in this new, increasing digital work environment,” said Renee Bergeron, AppSmart SVP & GM. “Additionally, LiveVox’s comprehensive contact center solution presents our advisors with an opportunity to land and expand with one comprehensive solution, rather than mix and match.”

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