LanternBRP™ selected to unify core business systems, order management, and multi-entity manufacturing workflows across 4Pens’ growing brand portfolio
Lantern, a provider of AI-native Business Resource Planning (BRP) solutions, announced a strategic partnership with 4Pens, the U.S.-based promotional products leader. LanternBRP™ will unify 4Pens’ core financials, CRM, order management, artwork workflows, and multi-brand manufacturing operations, replacing legacy patchwork with a single intelligent platform purpose-built for scalable, multi-entity growth.
The deployment begins with replacing 4Pens’ current financial accounting infrastructure with LanternBRP™’s integrated ERP and core operations module, establishing a single source of truth across all entities, alongside CRM and B2B lead generation tools to help the sales team identify and convert corporate and wholesale accounts. A second phase then extends the platform into order management, introducing a native artwork and design approval workflow and a unified manufacturing layer connecting all four brands (4Pens, Bankers Pens, HPC Global, and Custom Engraving Studio) into a single production and fulfillment intelligence layer.
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4Pens’ decision to move to LanternBRP™ reflects a broader shift happening across small and mid-market businesses: the recognition that stitched-together legacy tools create compounding friction that caps growth. “4Pens embodies exactly who Lantern was built for,” says Ady Das, Co-CEO and CIO. “Dominic and his team have built a genuine multi-brand operation with a real mission, supporting small businesses, creating American jobs, and giving back to their community. Our job is to give them the operational infrastructure and AI-driven intelligence to scale that mission exponentially, turning multi-brand complexity into a competitive advantage. Replacing their current tech stack provides a transformative shift in how they’ll operate day to day.”
Promotional products is a deceptively complex business: behind every branded pen or custom tote is a chain of decisions spanning design approval, inventory, manufacturing, and fulfillment, typically managed across disconnected tools that were never built to talk to each other. For a company running four distinct brands simultaneously, that complexity compounds quickly.
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In an industry reliant on tight margins, fast custom turns, and multi-channel fulfillment, disconnected systems create blind spot, LanternBRP™ delivers the predictive intelligence and unified workflows mid-market manufacturers need to compete. For Lantern, the partnership adds another chapter to its growing roster of multi-entity businesses choosing AI-native infrastructure over legacy patchwork, and choosing to grow without the overhead that has historically come with it.
