Ipsos is pleased to announce the sale of Retail Performance, the people-counting and footfall solution, to RetailNext, a US-based specialist in retail services.
With this agreement, Ipsos’ 40 Retail Performance employees in the United Kingdom and the Philippines will integrate RetailNext.
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Ipsos will also take a minority share in RetailNext, establishing a partnership to co-develop solutions in the global retail and consumer trends space. Ipsos’ clients will continue to access customer counting and footfall data through this partnership.
“The sale of Retail Performance reflects our focus on our core research services, as announced in the 2022-2025 Growth plan”, said Ben Page, Global CEO of Ipsos.
“Retail Performance is a leader in the footfall-tracking space, and we’re thrilled to be welcoming them into the family as we expand our mission in the UK and beyond”, said Alexei Agratchev, Co-Founder & CEO of RetailNext.
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.
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