SalesTech Star

Gradient MSP and Channel Program Partner to help MSPs and Vendors

Gradient MSP

Channel Ecosystem startup’s partnership saves Vendors and MSPs money while making the IT Channel more accessible for everyone

Channel Program™ and Gradient MSP announced a strategic partnership to deliver greater value for the MSPs and Vendors in each of their respective communities.

“We are excited to offer Channel Program’s MSP partners our Pro tier at a discounted price, giving them access to premium integrations for our various platform modules,” says Colin Knox, Co-Founder and CEO of Gradient MSP. “Our platform helps MSPs connect and reconcile all their monthly services billing in one place. Last month alone, Gradient saved MSPs 5,500 hours doing billing across more than $2 billion in revenue.”

In 2022, MSPs have used the platform to recover more than $4 million in unbilled revenue, with the average MSP finding $1,200 MRR in their first billing cycle.

“Gradient is also offering Channel Program vendors access to a fast-track tier of our Synthesize Integration Program. This gives vendors priority access to support, a dedicated integration team, Slack channel collaboration, and prioritized launch scheduling,” adds Andrea Ayala, Director of Technology Alliances at Gradient MSP. “We have automated integrations with Datto Continuity, INKY, Liongard, Mailprotector, Nodeware SafeDNS, TraitWare, and counting.”

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Channel Program, the IT Channel’s largest and fastest-growing community platform and marketplace, is on a mission to disrupt the highly fragmented $2.2 trillion IT Channel industry, by giving more IT Vendors access and more IT Service Providers a voice in what is next.

“With Channel Program’s recent launch of User Reviews of IT software/services, we are excited to give IT Service Providers and MSPs the opportunity to use their experiences to directly influence what succeeds in the Channel and help their peers make informed buying decisions,” says Kevin Lancaster, Cofounder and CEO of Channel Program. “To that end, we are thrilled to offer Gradient’s MSP partners a $15 incentive for each approved review they submit.”

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Since their launch in November 2021, they have grown to over 5,000 registered members, regularly hold events that attract hundreds of attendees, and host a platform that earns tens of thousands of monthly visitors. This is largely credited to Channel Program’s Channel Pitch events.

“Gradient MSP vendor partners who are integrated with Synthesize or are in the process of integrating, will receive a reduced fee for Channel Pitch,” adds Kevin. “It’s a win-win for everyone.”

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