SalesTech Star

Giant Eagle Partners with Flipp to Launch Enhanced Digital Circular Experience

Regional food, fuel and pharmacy retailer, Giant Eagle Inc., has partnered with Flipp to introduce a next generation digital circular integration to enhance the online shopping experience for its guests. This new feature has been integrated into the Giant Eagle mobile app, a free shopping and savings app that features the Company’s weekly circular and coupons.

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The new online circular offers an omnichannel digital experience, with engaging video integrations and an ‘add to cart’ feature that not only provides greater product visibility, but also enhances convenience and mobile/on-demand access for items on sale. The reason for this shift is based on extensive research conducted on grocery shopping behavior patterns and a prevailing customer preference for a hybrid – digital and physical – shopping experience.

“We are constantly trying to evolve as a brand to enhance our guests’ shopping experience. In today’s digital world, we know it’s important for our consumers to be engaged at every touchpoint,” said Damian Scott, Senior Vice President and Chief Customer Officer at Giant Eagle. “Together, with Flipp, our new circular updates will make it possible for Giant Eagle guests to easily view the best deals we have, add items to their cart and complete their shopping in a seamless way.”

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Adam Halim, Senior VP of Business Development at Flipp also shared, “At Flipp we are committed to helping our retail partners connect with consumers in a meaningful way to provide them with value wherever, whenever and however they choose to shop. We are increasingly seeing value as a top priority for consumers, and if we can help our partners redefine how shoppers discover their products and make the best purchasing decisions in a digitally driven world, then we have done our job.”

Customers can purchase products online for home delivery or curbside pickup, or in-store from any one of Giant Eagle’s more than 200 supermarket locations throughout western Pennsylvania, Northeast and central Ohio, West Virginia, Maryland and Indiana.

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