SalesTech Star

DealerOn and Insignia Group Transform the Sales Process


Sell Accessories Online Through Your Digital Retailer

Insignia Group announced a new partnership with DealerOn. Using Insignia Group’s API, DealerOn now offers car shoppers the ability to build and purchase their vehicle—with accessories—through the Apex digital retailing platform.

Auto dealerships have been adjusting to the change in buying patterns over the past few years with the help of digital retailers like DealerOn’s Apex. Many digital retailers focused on the vehicle sales process and missed the connection with the Fixed Ops departments i.e. selling accessories. DealerOn’s partnership with Insignia Group enables dealers to sell accessories with an easy-to-use interface, including labor rates; interactive visuals; and so much more. DealerOn’s Apex is the first digital retailing provider to release this new functionality for most major OE brands.

Read More: Getvisibility Ramps Up Global Expansion As It Opens New San Francisco Office

“We are advancing the state of digital retailing by streamlining the presentation of accessory personalization for OEMs and dealerships through our partnership with DealerOn,” says David Copp Stringer, Insignia Group’s CEO.

“We are so impressed with DealerOn’s approach to making Vehicle Personalization a stop along the process,” praised Stringer.

“Now merchandising accessories in the sales process is in the hands of every Fixed Ops director and Parts Manager using Apex,” added Ali Amirrezvani, CEO at DealerOn.

Read More: SalesTechStar Interview with Ray Nolan, Founder at eDesk

The benefits of this new partnership include:

  • 3D car and accessory configurators that are natively integrated with the website.
  • Full OE accessory content portfolio.
  • Dealer-specific pricing: including labor rates, custom pricing, and more*.
  • Custom accessory packages* to suggest to shoppers.

Write in to to learn more about our exclusive editorial packages and programs.