SalesTech Star

commercetools Sees Big Demand for its Modern Commerce Architecture, Rolls Out New Partner Program

commercetools, the next-generation commerce software company, today announced that it is rolling out an extended partner program due to large-scale growth and increased demand for its modern commerce architecture. With the introduction of three levels of partnership including Premier Partners, Select Partners and Registered Partners, commercetools is giving partners access to resources to help them deliver unique and engaging e-commerce experiences for B2C and B2B brands.

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“Our partners are a significant part of our growth story, and we love seeing the amazing things they build for companies with our modern commerce architecture,” said Dirk Weckerlei, VP Global, Partner Management, commercetools. “The main differentiating factor between our partner program and others out there is that you don’t have to be the biggest company or spend a certain amount to ‘buy’ a partnership level with us. Our partner program levels are based on ability, commitment and success, meaning every partner has the same chance to become a highest-level Premier Partner – demonstrating our ‘Partners First’ commercetools DNA.”

Called the Partner Possibilities Program, commercetools’ partner program gives Systems Integrators, ISVs, Digital Agencies and Consultancies and other service providers access to top e-commerce experts, training and support to discover, develop and deliver next-generation commerce experiences.

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“With more and more clients looking for (and needing) a composable architecture to create a seamless journey across digital and physical touchpoints, we see commercetools’ role increasing year-on-year,” said Pascal Lagarde, VP Commerce at Valtech.

commercetools’ partner ecosystem has grown tremendously over the past few years, with partners contributing significantly to commercetools’ growth. The company’s modern enterprise commerce architecture is cloud-native, API-first and headless, separating the frontend (mobile app, CMS, etc.) from the backend (commerce) layer. This allows enterprises to own the experience level and quickly make changes to frontend elements and roll out new customer experiences on any device or channel.

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