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Bloomreach Announces New ‘Commerce Experience Accelerator’ for SAP Commerce Cloud

Bloomreach’s ‘Commerce Experience Accelerator’ for SAP Commerce Cloud allows businesses to quickly connect to the Bloomreach Experience Platform (brX) to create personalized digital buying experiences for their customers.

Bloomreach, the leader in commerce experience™ and a spotlight SAP App Center partner, announced the availability of a new ‘Commerce Experience Accelerator’ for SAP Commerce Cloud that allows businesses to quickly connect to the Bloomreach Experience Platform (brX) to create personalized digital buying experiences for their customers.

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This new accelerator consists of three major components: 1) a Commerce Connector, which is a GraphQL-based front-end integration that enables SAP Commerce Cloud to run headless, 2) a Product Feed Connector, to utilize the product feed from SAP Commerce and import into the brX Search and Merchandising modules, and 3) React-based SPA Reference Storefronts for B2B and B2C to enable companies to go-live fast. Bloomreach, through its React, Vue and Angular SDKs, supports SAP Spartacus and other SPAs seamlessly while providing choice and flexibility for enterprise customers.

Some key business benefits of the Commerce Experience Accelerator:

  • Marketing teams are empowered to make commerce experience changes in minutes without reliance on IT
  • Conversion through search can be improved by as much as 15%
  • New commerce channels can be quickly launched in weeks, not months

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“We are moving to a headless SAP Commerce architecture, and Bloomreach is a great complement. Bloomreach’s market-leading Commerce Experience offering will allow us to continuously innovate and clearly demonstrate Mohawk’s premium brand and value differentiation in the marketplace,” said Jana Kanyadan, SVP & CIO, Mohawk Industries.

“By integrating Bloomreach and SAP Commerce Cloud via our new Commerce Experience Accelerator, companies can quickly upgrade their digital experiences while leveraging the strengths of SAP Commerce Cloud,” said Arje Cahn, Chief Product Officer, Bloomreach. “With the new accelerator, eCommerce and marketing teams are empowered to make content changes in minutes, increase revenue through AI-driven search, merchandising and personalization, and launch new eCommerce sites in just weeks.”

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