SalesTech Star

BetterUp Announces Sales Performance Solution on Salesforce AppExchange


New integration with the world’s leading enterprise cloud marketplace provides sales performance coaching at scale to improve business outcomes across sales teams

BetterUp, the human transformation company, announced it has launched BetterUp Sales Performance on Salesforce AppExchange, empowering customers to reach peak performance through dedicated professional sales coaching and measure the impact coaching is having on business outcomes including quota attainment, deal velocity, time to productivity, and more.

Integrated directly with Salesforce, BetterUp’s Sales Performance is currently available on AppExchange. Additionally, BetterUp and Salesforce customers will soon have access to a dashboard embedded into Salesforce that measures revenue-related metrics driven by coaches and non-coached sales representatives.

“Salesforce is one of the first adopters of the Human Transformation Platform and remains committed to the importance of mental fitness, inclusion and connection,” said Alexi Robichaux, CEO and co-founder of BetterUp. “With our expanded partnership, sales managers and sellers using Sales Cloud will now have support to strategize on deals, prep for prospect calls, and develop the right mindsets around resilience, focus, and agility. We’re thrilled to bring this solution to Salesforce customers to help them achieve and exceed sales performance.”

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The BetterUp Sales Performance solution enhances the ability to seamlessly meet sales leaders where they are to deliver the right support at the right time. On average on a year-over-year basis, BetterUp Sales Performance customers have seen a 60% increase in individuals attaining their quota and a 20% increase in deal size.

Integrating with Sales Cloud, features of BetterUp Sales Performance include:

  • Dedicated sales performance coaching: Employees meet one-on-one with their sales performance coach focusing on mindsets and behaviors essential for success in their sales organization such as resilience, focus, and agility – leading to robust and lasting transformation
  • Specialist coaching: Expert coaches support targeted employee needs like nutrition, sleep, high-stakes conversations, diversity and inclusion, and more
  • AI-driven educational resources: Over 3,000 topically relevant resources in a content library available at employees’ fingertips, with curated recommendations that are essential to sales managers and representatives
  • Self-assessments: Maximize growth and impact with the ability to track progress and leverage pulse, 180, and 360 assessments to identify gaps between one’s self-perception and what others experience
  • People Analytics Dashboard (PAD): Access deeper sales team behaviors and insights with the Sales Excellence index

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“BetterUp’s Sales Performance is a welcome addition to AppExchange as it powers transformation for customers by unlocking team performance across sales organizations,” said David Lee, Vice President of Product Management, AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

Salesforce and BetterUp have been partners since 2017, with BetterUp providing coaching to 70,000+ Salesforce employees worldwide. Salesforce Ventures is also an investor in BetterUp.

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