Acquisition Adds Leading AI Sales Acceleration Platform Serving Approximately 250 B2B Organizations Across Financial Services, Healthcare, and Technology Industries
Banzai International, Inc., a leading AI marketing technology company that provides essential marketing and sales solutions, announced that it has completed its previously announced acquisition of substantially all assets of ConnectAndSell, Inc. (“ConnectAndSell”), an AI sales acceleration platform, effective July 2, 2026.
ConnectAndSell serves approximately 250 B2B organizations such as Intuit, RingCentral, Truckstop, and SAP across financial services, healthcare, technology, and other industries. ConnectAndSell’s FY 2025 revenue was $14.7 million, with a gross margin of 86%, and an average revenue per customer of approximately $59,000.
ConnectAndSell’s AI sales acceleration platform facilitates 4.8 million live customer conversations annually, improving seller productivity and allowing sales teams to spend more time in live conversations with qualified decision-makers. ConnectAndSell estimates customers leveraging their platform generate $17.8 billion in annual sales pipeline value. The acquisition brings a powerful sales acceleration platform into Banzai’s portfolio, extending the Company’s reach across more of the customer revenue journey.
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Banzai believes the addition of ConnectAndSell strengthens its position as a provider of integrated marketing and sales technology solutions while creating meaningful cross-sell opportunities across the combined company’s customer base. The transaction also furthers Banzai’s strategy of building a powerful platform of revenue-generating software solutions.
The majority of ConnectAndSell’s thirty-eight team members will join Banzai as part of the transaction, bringing their substantial AI experience to Banzai. Banzai expects to recognize additional financial synergies through cost consolidation by the end of FY 2026.
“ConnectAndSell solves the hardest problem in B2B sales: getting decision-makers into live conversations,” said Joe Davy, Founder and CEO of Banzai. “It’s a category-defining product with enterprise customers, exceptional margins, and a team that’s been doing applied AI since before it was fashionable. The ConnectAndSell platform is a great example of beneficial AI making people more effective. We’re thrilled to bring them into Banzai.”
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Financial and Strategic Benefits
- Expands Platform Capabilities: The acquisition adds sales acceleration functionality to Banzai’s portfolio, broadening its reach across the go-to-market workflow.
- Enhances Revenue Generation Offering: ConnectAndSell extends Banzai’s ability to support customers from audience engagement and demand generation through sales execution and conversion.
- Creates Cross-Sell Opportunities: Banzai sees the potential to introduce ConnectAndSell’s capabilities to its existing customer base while also expanding Banzai’s broader offerings to ConnectAndSell customers.
- Revenue and Cash Flow Improvement: On a pro forma combined basis, the acquisition increases Banzai’s FY 2025 revenue by $14.7M. Banzai expects to recognize financial synergies by the end of FY 2026 which the Company expects to meaningfully contribute to its profitability and cash flow in FY 2027.
Jonti McLaren, President of ConnectAndSell, added, “ConnectAndSell has built something truly differentiated, and Banzai is the right home to take it further. As part of Banzai’s AI-powered product family, we can deliver even more value to the sales teams who rely on us every day to deliver millions of conversations and billions of dollars of sales pipeline for their businesses.”
