SalesTech Star

Backblaze Launches Channel Partner Program

Combines new Channel Partner team with a package of benefits, rewards, and resources to ease partners’ workload as they engage and grow cloud adoption through the channel

Backblaze, Inc. , the leading independent storage cloud platform, announced the launch of its Channel Partner Program. The launch—which follows the recent announcement of a capacity billing model exclusive to the channel, Backblaze B2 Reserve—includes a suite of benefits, rewards, and resources developed to uplevel ease of use and incentives for resellers and distributors who bring B2 Cloud Storage to their customers.

“When it comes to helping businesses get the best of what cloud services have to offer, no one does it better than the channel,” Elton Carneiro, Senior Director, Partnerships at Backblaze commented. “So, being able to give our Channel Partners the tools, support, and incentive to do more with B2 Cloud Storage is incredibly exciting.”

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The program’s principal aim is to support partners by helping them engage a broader group of customers with a wider variety of solutions. The program includes:

  • Joint marketing efforts, collateral, and promotional funds.
  • Channel exclusive pricing, rebates, and incentives.
  • Resources including staff support, automated deal registration, and lead passing.

“When Backblaze expressed interest in working with CloudBlue Marketplace, we were excited to bring them into the fold. Their ease-of-use and affordable price point make them a great offering to our existing resellers, especially those in the traditional IT, MSP, and media & entertainment space.”—Jess Warrington, General Manager, North America at CloudBlue

The Channel Partner program is open to inquiries now. Backblaze also announced that an exclusive partner portal and market development funds would be released to Channel Partners soon, along with other benefits. The company shared an in-depth description of the news on the Backblaze Blog earlier today.

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