B2B and B2C marketing and sales teams gain insights into individuals from a consumer and professional viewpoint via the Narrative Data Streaming Platform
Narrative, the enterprise data streaming company, announced a new partnership with AnalyticsIQ, enabling B2B and B2C marketing and sales teams to access AnalyticsIQ’s 360-degree view of an individual – both as a consumer and a professional on the Narrative Data Streaming Platform. Today’s partnership announcement underscores the value that Narrative brings to the data acquisition and data monetization market by enabling fast, transparent and privacy-compliant access to unique data without the need for a data broker.
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AnalyticsIQ blends cognitive psychology with data science to consistently provide a comprehensive view of an individual. By linking an individual’s consumer profile at home to their professional profile at work, AnalyticsIQ data unlocks deep insights giving marketing and sales teams the ability to optimize and personalize communications across both channels.
“Providing quality data in a transparent and privacy-compliant way is the name of the game at AnalyticsIQ,” said Dave Kelly, Founder and CEO of AnalyticsIQ. “That’s why we are so excited about our partnership with Narrative. The Narrative Data Streaming Platform gives users access, control, and options when it comes to evaluating and using our predictive data when they may not have otherwise had the opportunity to analyze. Data users and providers alike can feel confident on the Narrative platform thanks to their up-front transparency and mission to directly connect data users with data originators quickly and easily.”
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“AnalyticsIQ’s blend of data science and psychology coupled with its singular focus on the person provides data granularity that drives deep brand experiences and customer brand relationships,” said Nick Jordan, Founder and CEO of Narrative. “We’re excited to partner with AnalyticsIQ, a company that shares Narrative’s vision in changing the broken data broker model, simplifying the way companies can find and acquire rich new data insights.”
