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Low-Code Test Automation Leader Mabl Welcomes Anthony Palladino As Chief Revenue Officer

Veteran technology executive will lead global growth initiatives as enterprises embrace automation to deliver better customer experiences at the speed of DevOps.

mabl, the SaaS leader in intelligent test automation, announced that veteran technology executive Anthony Palladino has joined their leadership team as Chief Revenue Officer, reporting directly to co-founder Izzy Azeri. Anthony is spearheading mabl’s global go-to-market strategy as the company enters its next phase of growth and innovation.

Anthony brings over 20 years of experience in enterprise technology to mabl’s executive team. He spent five years at Splunk from pre-IPO through $1 billion in revenue as the leader of their Americas Field Organization. As Chief Revenue Officer at Aisera, the industry’s first AI Service Management solution, he helped define the company’s product market fit, built and ramped their customer-facing functions, and increased revenue eightfold. Prior to Aisera, Anthony was the Senior Vice President at CloudBees overseeing global field operations. In just over three years, CloudBees quadrupled its revenue. A holistic growth leader with experience in building customer-facing organizations, go-to-market strategies, and diverse partner networks, Anthony will drive adoption of mabl’s low-code intelligent test automation worldwide.

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“Mabl has been built on the quality of our product and our dedication to our customers, which include dozens of the Fortune Global 2000,” says mabl co-founder Izzy Azeri. “Anthony’s exceptional track record in building and leading customer-focused teams matches mabl’s commitment to our users. His experience across cloud, DevOps, AI, and automation will enable our team to support enterprises navigating digital transformation and a digital-first world.”

Mabl is introducing its CRO at a critical time in automation adoption and DevOps maturation. After raising a $40M Series C funding round in late 2021, the low-code test automation platform has joined Google Cloud Marketplace, doubled headcount, and enhanced their test automation platform with low-code API testing, Salesforce testing, and automated accessibility testing. The company has also strengthened their commitment to the software testing community through mabl Certification programs offered through mabl University in both English and Japanese with over 200 certified professionals within the first 100 days of launch.

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“Mabl is primed to capitalize on demand for high-value automation that makes it easier for companies to deliver quality software to their customers,” says Anthony. “Mabl has an amazing ROI, and one of the most compelling value propositions today as it reduces operational costs and improves customer experience. I couldn’t be more excited to join this award-winning team as we enable enterprises to meet the needs of digital natives as employees and consumers.”

With 80% of CIOs reporting that they plan to invest more in the customer experience this year and pipeline automation proving to be a key factor in accelerating deployment frequency and improving the customer experience, mabl is poised for a strong 2023. Anthony’s arrival on the leadership team is another testament to the potential for low-code intelligent testing.

“Anthony’s experience and expertise is a testament to the momentum mabl continues to accumulate.” said Murat Bicer, general partner at CRV. “I look forward to working with Anthony as we continue to grow the business and bring low-code test automation to more quality leaders.”

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Calendly Launches Routing for Sales and Marketing Teams to Drive Revenue

  • New solution integrates with Marketo, HubSpot, and Salesforce to increase inbound lead conversion, close deals faster

  • The only scheduling automation platform that meets revenue team needs throughout the customer lifecycle

Calendly, the modern scheduling platform for high-performing teams and individuals, today announced Calendly Routing, a new solution built to empower sales and marketing teams to qualify, route, and schedule meetings with high-value leads and customers instantly from their company’s website. The new solution integrates with Marketo, HubSpot, and Salesforce to help sales, marketing, and customer success teams close deals faster using the essential industry tools within their tech stacks.

Economic fluctuations and shifting consumer behaviors are putting immense pressure on organizations. Customers hold more power and expect real-time responses as companies risk losing business. 82% of sales professionals say they’ve had to adapt quickly to new ways of selling according to Salesforce’s State of Sales Report. Revenue teams across sales, marketing, and customer experience are being impacted in the process facing increased demands to deliver more leads faster, and in turn, more revenue with fewer resources.

“The most effective, well-oiled revenue machine teams know that if you’re not engaging with a lead at their moment of interest, you’re creating a poor customer experience and opening the door to competitors reaching them first,” said Jessica Gilmartin, CMO at Calendly. “We are excited to drive even more value for our customers by helping them achieve a more efficient and easy sales process with Calendly Routing.”

Calendly Routing is built on Calendly’s robust and sophisticated core scheduling platform that meets revenue team needs throughout the customer lifecycle. Companies will be able to enhance the customer journey from the moment a lead engages with their website and submits a form requesting to speak with the sales team.

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Increase website and email conversion by qualifying leads in real time

A lead or customer can book a meeting on the spot after completing a HubSpot, Marketo, or Calendly Routing Form on a website if they meet specified criteria. Forms can be embedded on a website or shared as a link in email to eliminate the back and forth of coordinating availability while providing a consistent customer experience in the process.

“Calendly Routing is a remarkable product for go-to-market teams,” said Scott Brinker, VP of Platform Ecosystem at HubSpot. “It turns buyer interactions into meaningful, instantaneous opportunities, all within an intuitive scheduling platform that so many marketers and salespeople know, love, and trust. We’re excited that Calendly has built this excellent integration for HubSpot customers to help accelerate sales engagement.”

Automatically route leads and customers by Salesforce ownership

Calendly Routing will automatically look up and match existing customers and leads to their account owner from Salesforce before prompting them to schedule a meeting. The solution makes it easy for buyers to connect with the right salesperson at the right time without time-consuming, manual reassignments.

“Smith.ai’s mission is to help business owners succeed through quick and efficient customer engagement,” said Bryce Kropf, Senior Sales Manager at Smith.ai. “The potential to convert inbound leads into qualified demos – with the right account executive – is what intrigued us about Calendly Routing. We’re seeing an incredible 70% conversion rate of meetings booked through the form. The experience is clearly resonating with customers and it’s driving better end-results for our sales and marketing teams.”

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Scale business performance with one centralized scheduling platform

Organizations are looking to increase company-wide business performance as workers navigate distributed work, an influx of communication and collaboration tools, and greater competition. Calendly is the only centralized automation platform built for scaling scheduling across the entire organization with robust team features, solutions, and integrations; deep analytics; and enterprise-grade security including SCIM provisioning. With Calendly, teams can focus on closing more deals, retaining more customers, hiring more top talent, and maximizing productivity.

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Hypori Completes Series B Financing to Expand Zero-Trust BYOD

Hypori

Hypori, an award-winning SaaS company transforming secure access to data from the edge, announced the completion of its Series B raise, for a total of $23 million. In January the company announced that initial Series B commitments were up to $18 million, but the additional interest by strategic investors drove an expanded raise. Moore Strategic Ventures anchored the completion of the round initiated by Hale Capital Partners.

“We are grateful to Moore Strategic Ventures for their support in driving our continued growth and excited to have them join the Hypori Board as an Observer.”

The Series B funding will enable Hypori to expand its position as the leading provider of zero-trust bring-your-own-device (“BYOD”), with no data at rest or in transit – secure enough for the Department of Defense and private enough for regulated commercial industries.

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Companies and government agencies using BYOD programs can eliminate data at rest requirements from the physical device, minimize the risk of data loss, and eradicate the threat of malware entering an enterprise from an end-user device with Hypori Halo. Organizations adopting BYOD benefit from reduced hardware and software costs; however, it also increases unnecessary vulnerabilities to the company’s network and data and other security and liability concerns. Hypori Halo zero-trust BYOD is already eliminating these concerns for DoD, defense industrial base, and commercial customers in the finance and health sectors.

“These funds are a testament to Hypori Halo’s significance and potential impact on national security and user privacy,” said Jared Shepard, Hypori President and CEO. “We are grateful to Moore Strategic Ventures for their support in driving our continued growth and excited to have them join the Hypori Board as an Observer.”

In March, Hypori Halo won the Remote Work Pioneer Solution Award, “Most Trusted Solution for Secure BYOD,” from TMCnet and in January the company was named a Best Place to Work by Built In Austin, ranking 13th out of 100 midsize companies. In December 2022, Hypori Halo won Outstanding New Cyber Security Product 2022 at the Cyber Outstanding Security Performance Awards and was awarded Most Innovative Mobile Device Solution at the 10th Annual Global InfoSec Awards at the RSA Conference in June.

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Wise Systems Connect Expands Technology Partner Ecosystem for Telematics, ERP, and OMS Solutions

Wise Systems announced the immediate availability of Wise Systems Connect, a cloud-based service for quickly integrating with telematics, ERP, and OMS platforms. Connect enables plug-and-play data exchange between customers’ systems of record and the Wise Systems delivery automation platform to streamline end-to-end processes across last-mile operations.

“Connect is critical for our end customers and our growing global network of partners and resellers who deliver customized, complex, best-of-breed solutions to power their customers’ operations.”

A subscription service, Wise Systems Connect provides pre-built integrations that dramatically reduce overall implementation time and accelerate customers’ time to value. Customers who deliver products and services across a range of industries, including food, beverage, commercial, industrial, and parcel delivery and others, can now leverage:

  • The Wise Systems Telematics Adapter, which standardizes integrations with a variety of third-party telematics devices, including electronic logging devices (ELDs) and safety cameras from industry leaders.
  • The Wise Systems Data Connector, which integrates data from third-party Transportation Management Systems (TMS), Order Management Systems (OMS), Warehouse Management Systems (WMS), and Enterprise Resource Planning (ERP) systems.

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“Free-flowing data is the lifeblood of last-mile delivery operations, containing the essential order data that’s used to build routes and returned to other systems for picking, packing, and delivery execution,” said Erin Blair, Wise Systems’ Vice President of Global Partnerships. “Connect is critical for our end customers and our growing global network of partners and resellers who deliver customized, complex, best-of-breed solutions to power their customers’ operations.”

Wise Systems Global Reseller and Partner Network

Wise Systems’ global reseller and partner network includes authorized resellers, systems integrators, logistics consultants, hardware, and software organizations. This growing network serves retailers, manufacturers, parcel and courier fleet operators, commercial and industrial product and service providers, and distribution companies around the world. Partners design holistic solutions that allow customers to reduce mileage, manage dispatch operations, meet CO2 compliance, and increase customer experience. With the Connect, our partners across the Americas, Japan, Australia, and expansion areas in Europe and other parts of Asia, will reap the benefits of turnkey integrations.

“We are pleased to partner with Wise Systems and offer their automated dispatching and routing platform to our clients,” said Greg Mattes, VP of Product at Intellishift, a leader in connected fleet safety and operations. “As last-mile operations move to cloud-based solutions, their next-generation platform integrates with our fleet intelligence technology and customers’ technology ecosystems to automate arrival and departure tracking.” Wise Systems utilizes Intellishift’s GPS device data for the most accurate updates in Wise Systems Dispatcher, with customer ETAs, and planned/actual calculations in real-time.

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Clari Introduces RevGPT to Empower Revenue Teams with Prescriptive Answers and Actions to Capture More Revenue

Combination of RevGPT and RevDB — the most comprehensive revenue database with $1 trillion under management — gives companies unprecedented capabilities to accelerate time to revenue

Clari announced RevGPT, a new generative AI solution built into the Clari Revenue Platform that leverages ChatGPT to give companies the ability to get answers to their most critical revenue questions and take action with unprecedented speed and precision. RevGPT is live today with its first capability, Smart Summaries, which provides instant recaps of revenue-critical calls and automatically helps revenue teams execute follow-up actions.

RevGPT generates answers by querying the vast trove of sales conversations captured via Clari’s Wingman solution, and RevDB, the industry’s most comprehensive revenue database with more than $1 trillion under management. Revenue teams will be able to ask granular questions about specific meetings and deals-in-process as well as bigger picture questions about risk, sales goals, and forecasts. RevGPT will then recommend and automatically assist with follow-up actions, from drafting emails to scheduling meetings, updating CRM systems, revising forecasts, and more.

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Users can feel confident acting on the system’s guidance, which will continuously improve as RevGPT learns from RevDB, the most robust source of high-quality revenue data in the industry. Over time, revenue-impacting employees will enjoy a “flywheel effect” of better answers, better actions, better outcomes, and faster time to revenue. Future RevGPT capabilities will include recommended prompts for every revenue-critical team — sales, revenue operations, customer success, marketing, finance, and leadership — enabling even greater productivity gains and revenue outcomes.

“Are you going to meet, beat, or miss on revenue? That’s the single most important question in business — and today’s introduction of RevGPT represents a quantum leap forward in helping companies get revenue answers,” said Clari CEO Andy Byrne. “By training generative AI to harness the industry-leading store of conversational intelligence and historical revenue data contained in RevDB, we’re giving revenue teams the ability to identify sources of revenue leak and take corrective action at scale and with extraordinary speed. RevGPT will quickly become the indispensable guidance system that empowers every revenue-impacting employee to achieve more.”

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Addressing revenue leak — which refers to sales earned but not realized — is a critical priority for global enterprises. The Boston Consulting Group estimates revenue leak comprises over $2 trillion a year in missed revenue capture, sales waste, and lost enterprise value. What’s more, Clari researchers identified over $26 billion in revenue leak occurring per year across some 550 customers prior to using a revenue platform.

One of the biggest obstacles revenue teams face when battling revenue leak is the time-consuming necessity of combing through mountains of data buried in legacy systems — CRM software, spreadsheets, BI tools — to find, analyze, and take action on the information that can help them in revenue-critical moments. RevGPT, together with RevDB’s unequaled revenue data set, will accelerate time to answers and actions, enabling revenue teams to run revenue with precision.

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Logicbroker Adds New Member To Its Board of Directors

Logicbroker, a premier Supply Chain Experience Management (SCXM) eCommerce platform, is excited to announce that former CEO of Syndigo Paul Salay, has joined its Board of Directors. Salay joins the Logicbroker board just weeks after Logicbroker announced that Chico’s FAS Jay Topper would join the Board of Directors.

With both new board members signing on, Logicbroker is better positioned to help every client experience supply chain excellence. Both Topper and Salay will act as Directors of the Board and will help usher in a new wave of partnership, support, and expertise for a Logicbroker team that is on track to process over $25 billion USD in GMV by 2025.

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Salay comes to Logicbroker at a critical moment in the company’s history. As the organization continues to scale at a record pace, Logicbroker and its management partner K1 are looking at various acquisition opportunities in the industry to help further scale our drop ship, marketplace, and supply chain visibility offerings.

“When I started getting to know Paul a few months ago, I knew right away he’d be an incredible asset for the Logicbroker team,” Logicbroker CEO, Peyman Zamani, said. “His extensive experience and leadership expertise come at a great time as we highlight the unique ways our SCXM platform can help retailers and brands accelerate growth in the most profitable way. Paul’s insights will help guide me, the board, and our organization to new heights.”

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Logicbroker remains the only eCommerce SCXM platform that can help retailers, brands, and suppliers revolutionize their supply chain performance analytics and reliably predict performance, regardless of fulfillment, through drop ship, marketplace, and wholesale replenishment solutions—all on a single platform for all your partners.

“Logicbroker is uniquely positioned in the market and its stellar growth is a reflection of its modern platform that focuses on helping its customers increase their revenue through a client-first team,” Salay said. ” I am excited to help Peyman and his team grow organically by delivering best-in-class client support and services and expand the value proposition to brands and retailers on our platform through innovation and through acquisitions. ”

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Midaxo Expands Cloud-Native M&A Platform to Support All Forms of Corporate Dealmaking

Midaxo

Corporate development teams can now find, evaluate, and deliver deal value faster on the first purpose-built Corporate Development Cloud

Midaxo, provider of the leading software platform for corporate dealmaking, announced the launch of the new Midaxo Corporate Development Cloud. After a decade as the leading software solution for companies managing their M&A activity, Midaxo now supports the entire global corporate development team across all deal types to enable them to find, evaluate, and deliver deal value faster and more efficiently than ever before. Built on a foundation of AI, machine learning (ML), and process automation, the Midaxo Corporate Development Cloud simplifies and accelerates corporate dealmaking processes and provides centralized oversight across all deal pipelines. The new Midaxo platform leverages learnings from over 500 Midaxo customers that have completed more than 5,000 transactions worth in excess of $1 trillion.

“Companies that combine organic and inorganic growth realize the best outcomes when they create repeatable dealmaking processes supported by a cloud-based dealmaking platform. Dealmaking is now a global pursuit and, corporate dealmaking teams that rely on manual processes or legacy tools can’t identify, assess, communicate about, or act on targets with the speed and reliability they need,” said Midaxo CEO Jude McColgan. “The new Midaxo Corporate Development Cloud addresses these challenges by leveraging embedded AI, ML, and process automation to simplify, coordinate, and accelerate the complex day-to-day processes of corporate dealmaking. Our modular design serves as a centralized system of record and enables organizations to choose only the capabilities they need to deliver better results faster when finding, evaluating, or delivering deal value.”

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A Modern Platform for Maximizing Deal Outcomes

Midaxo is a comprehensive, end-to-end Corporate Development Cloud solution for dealmaking or it can be configured to transform and accelerate only the specific workflows a company needs for their size, structure, and requirements.

The Midaxo platform offers three vital capabilities:

Pipeline management – Midaxo Pipeline allows teams to find potential acquisition targets more efficiently. Teams can review up to 5x more targets while reducing deal risk. An intuitive interface and the advanced Midaxo Deal Scoring feature allows users to identify, screen, and connect with more deal targets faster. Integrations with internal and external data sources enable users to find and qualify more deal targets, faster.

Evaluation – The Midaxo Buy-Side Virtual Deal Room (VDR) enables teams to evaluate deal targets more effectively during due diligence. It reduces diligence time 50% compared to traditional approaches while providing complete oversight of the process. Teams can easily conduct due diligence on deal targets by requesting documents through the buy-side VDR. Project management tools for the review process reduce omissions and missed opportunities, while creating a persistent document repository for compliance, audits, and post-deal analyses.

Post-deal integration – Midaxo Integration provides the tools teams need to deliver value from their deals faster. The program management functionality, driven by standard or user-defined playbooks, accelerates post-acquisition integrations up to 40%. Project management tools ensure smooth integration of acquisitions with permission-based support for task assignments and advanced reporting.

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Key features of the new Midaxo platform

  • Purpose-built deal CRM – This industry-leading pipeline management CRM solution is designed for teams tasked with finding deal targets. Workflow automation and advanced data enrichment tools keep teams focused on the best potential deals.
  • Insights and automated deal scoring – Midaxo data enrichment features combined with Midaxo Deal Scoring provide focus when managing a deal pipeline. Midaxo integrates with third-party business information sources to enrich the profile for deal targets, while Midaxo Deal Scoring calculates a weighted score for each target to keep users focused on the best opportunities.
  • Midaxo Workspaces – Designed for more complex organizations, Workspaces allows a central, corporate team to provision separate, independent, isolated environments for each deal team. The teams within each workspace can maintain their own deal target CRM entries, deals and pipelines. The corporate team retains full visibility across all workspaces for reporting, sharing playbooks, and rolling out best practices.
  • Mobile-first app – The mobile app for Apple or Android devices enables dictation of CRM entries after a meeting and, adding photos of whiteboards, recordings of discussions, or whatever form data takes. Take photos or videos of a target’s equipment or facilities and have them instantly added.
  • Expanding integrations and APIs – Open yet secure by design, Midaxo enables easy integration with best-of-breed point solutions and data sources. More connections are continuously being developed to take advantage of the open Midaxo API.
  • Intuitive user experience – Designed for simplicity and ease of use, Midaxo increases productivity and eliminates the need for formal training. The user experience makes it easier for third parties, such as IP lawyers or outside consultants, to participate in the process of finding, evaluating, and delivering deal value.

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SymphonyAI Summit a Leader in ISG’s Provider Lens Evaluation for Enterprise Service Management – Software 2023

Market researcher ISG recognizes SymphonyAI Summit for simple, powerful IT and enterprise service management workflows

SymphonyAI Summit, a SymphonyAI division, announced that its AI-powered IT and enterprise workflow management platform has been recognized as a Global ESM Software Provider leader in the ISG’s Provider Lens™ Enterprise Service Management – Software 2023.

SymphonyAI Summit offers AI-powered workflow management that unifies service, asset, and operations management into a single, easy-to-use, enterprise-grade platform. Through AI-driven intelligence, SymphonyAI Summit’s tools are designed to understand the context of an issue and automatically resolve incidents or service requests, thereby simplifying work and bolstering employee productivity.

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“SymphonyAI Summit has demonstrated the features and capabilities that make it a global leader in our 2023 Provider Lens for enterprise service management,” said Ashwin Gaidhani, Research Partner at ISG Research. “A comprehensive solution with out-of-the-box functionality and low code/no code components for rapid workflow setup are some of the capabilities that underscored our rating.”

“Being named as an enterprise service management leader by ISG underscores the value of the SymphonyAI Summit platform for our customers,” said Satyen Vyas, CEO of SymphonyAI Summit. “Last year, we were named an ESM Software Provider Rising Star. Now this recognition as a 2023 global leader highlights our drive to empower enterprises globally with an easy-to-use AI-enabled enterprise workflow platform that provides delightful user experiences, simplifies work, and enables productivity.”

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The leader position in the ISG Provider lens reflects product portfolio scope and quality, strategy and vision, and competitive strength. The 2023 ISG Provider Lens report notes SymphonyAI Summit’s strengths:

  • Easy to use: SymphonyAI Summit provides low-code/no-code experience through simple components such as Form Builder, Workflow Engine, and Business Rule Engines. IT departments can easily and quickly configure business rules without depending excessively on administrators or other teams.
  • Comprehensive service management: SymphonyAI Summit provides a comprehensive set of service and asset management and service automation through an AI-powered virtual agent. The agent provides a seamless user experience for fast issue resolution, delivering multi-channel support, 24/7 operations, and intelligent routing.
  • Out-of-the-box functionality: SymphonyAI Summit users can roll out new capabilities rapidly with out-of-the-box reports. Enterprises can use reporting engines to build metric-based and service-specific dashboards and visualizations. These solutions can be integrated with other tools available in the market.

The ISG Provider Lens Enterprise Service Management – Software 2023 report evaluation offers business and IT decision-makers transparency on the strengths and weaknesses of relevant ESM platform vendors. Organizations recognized as Leaders are deemed by ISG’s industry experts and the ISG research methodology as offering the most appropriate solutions for the needs of clients.

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Kinaxis Brings Concurrent Supply Chain Planning to Microsoft Azure Marketplace

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Microsoft Azure customers worldwide now gain access to Kinaxis’ RapidResponse to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies.

Kinaxis, the authority in driving agility for fast, confident decision-making in an unpredictable world today announced the availability of its industry leading platform of applications for integrated business planning and digital supply chain transformations, RapidResponse® in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Kinaxis customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.

With supply chain elevated to a board-level topic, digital transformation of planning has become a top initiative. By bringing RapidResponse to the Microsoft Azure Marketplace, more companies will be able to take advantage of the supply chain agility Kinaxis delivers, by accelerating buying cycles and using RapidResponse to help contribute towards an organization’s pre-committed Microsoft cloud consumption amounts.

With Kinaxis’ RapidResponse® platform, customers gain end-to-end visibility into their supply chain, along with the ability to balance all aspects of the demand and supply plans, instantly and continuously. Kinaxis offers the ability to accelerate time-to-value in as few as 12 weeks with RapidStart and the Kinaxis Planning One™ offering. RapidResponse powers a comprehensive suite of ready-to-deploy planning applications optimized with industry best practice processes, scenario planning, end-to-end internal and external collaboration, and analytics including the use of AI and machine learning across supply and demand.

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Kinaxis is an eight-time leader in Gartner Magic Quadrants related to supply chain planningi and has top-tier customers around the world in industries such as aerospace and defense, automotive, consumer products, high-tech and electronics, industrial, life sciences, and retail. These include Unilever, Johnson Electric, Novartis, Ford, Lenovo and many more.

“We continue to hear from our customers that supply chain excellence has never been more critical to their survival and ability to thrive. There is a growing recognition that the methods and techniques used to run yesterday’s supply chain will not survive tomorrow’s challenges,” said John Sicard, CEO, Kinaxis. “Combining RapidResponse with the scale of Microsoft Azure cloud infrastructure and ease of procurement through the Microsoft Azure Marketplace provides the perfect platform to deliver concurrent planning for companies of any size, and deliver the necessary agility required to establish the resilience and environmental efficiency.”

Adding RapidResponse to the Microsoft Azure Marketplace is just the latest step in the collaboration between Kinaxis and Microsoft, with the potential for future innovation around a shared vision to bring concurrent supply chain planning to more companies worldwide.

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“Customers rely on Kinaxis to understand and action risks and opportunities across their supply chains,” said Harp Girn, Vice President, Global Partner Solutions, Microsoft Canada. “By bringing RapidResponse to Azure and launching on the Azure Marketplace, Kinaxis will benefit from the most trusted and reliable cloud platform, enabling them to accelerate new opportunities and help companies transform their supply chains to thrive in the digital world.”

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

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The RealReal Leverages Salesforce Technology to Create Seamless, High End Secondhand Selling Experiences

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With Salesforce, a leader in luxury resale has created an unparalleled, personalized experience for over 31 million members

Salesforce, the global leader in CRM, announced that The RealReal, Inc a leading online marketplace for resale luxury goods  has optimized and streamlined the overall consignor and shopper journey with Salesforce, creating a fully-personalized, intuitive digital selling and shopping experience.

Founded in 2011, The RealReal has experienced explosive growth, opening 13 brick-and-mortar locations, growing its customer base to more than 31 million members, and adding 20,000 items to its site daily. The brand set out to revolutionize how people engage with resale — making it easier and more accessible than ever to buy and sell secondhand luxury — and has been able to double-down on its mission with Salesforce’s help.

“The resale landscape is always shifting, and the way people engage with consignment has changed dramatically even in just the past few years,” explains Orr Shakked, Chief Marketing Officer, The RealReal. “We know that to expand the resale marketplace we have to make the process of selling as frictionless as possible, and we’ve set out to make the selling experience easier. With the help of Salesforce’s suite of capabilities, we’ve been able to truly customize the seller experience by curating a more personal and integrated service. This is a tough challenge and we are pleased to work with a global CRM leader that can provide us with the right set of tools to achieve this vision.”

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With the help of Salesforce’s suite of capabilities, we’ve been able to truly customize the seller experience by curating a more personal and integrated service.

Salesforce’s technology is also behind its new RealService model, which The RealReal announced yesterday. RealService uses Sales Cloud and Marketing Cloud to ensure all of its customer experiences are hyper-personalized, approachable, and full of options for how they connect with the brand:

  • Sales Cloud helps The RealReal use its data to tailor every customer interaction for both buyers and sellers. It offers The RealReal a full view of a buyer’s purchase history, as well as their bookmarked items to help better anticipate customer needs and personalize every experience. With Salesforce, The RealReal is now also able to create a 360-degree experience and meet the seller where they are by scheduling virtual appointments at home or in-person at any of its retail locations.
  • Marketing Cloud allows The RealReal to use real-time data to build personalized customer journeys and enhance account engagement from one platform across channels, such as email and social media.

With Salesforce, The RealReal has been able to successfully streamline its digital operations and improve the overall selling and shopping experience for its customers.

“Since day one, The RealReal has been a trailblazer in creating a luxury experience for their growing community of buyers and sellers,” said Sarah Franklin, CMO, Salesforce. “Salesforce is empowering The RealReal with the data, automation, and AI needed to streamline internal processes while putting their customers at the heart of everything they do.”

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