Page 983 – SalesTech Star

Brizo Data Raises $12 Million in Series A Funding to Fuel Data-Driven Intelligence Across the Foodservice Industry

-

April 5, 2023

Brizo Data Raises $12 Million in Series A Funding to Fuel Data-Driven Intelligence Across the Foodservice Industry

Brizo Data is excited to announce series A funding of over $12 million (CAD) in combined venture capital and debt. The round was led by FRAMEWORK Venture Partners and BDC Capital’s Industrial Innovation Venture Fund. The company was launched in 2020 by seasoned entrepreneurs Ian Delisle, Trevor Shimizu, Gaetan Corneau and Jean-Sébastien Vachon. Brizo’s vision is to become the source of truth on the foodservice and hospitality industries through their unrivaled depth of industry data and insights.

Brizo Data’s flagship product, Brizo FoodMetrics, is North America’s most reliable and comprehensive source of near real-time, foodservice market analytics. Restaurant intelligence is now a key driver in industry research, marketing and sales, enabling businesses in the food and beverage industry to thrive through data-informed decisions. Brizo provides insights to foodservice suppliers and vendors of all kinds–from who is selling Wagyu beef or linen services, to companies offering staffing technologies, delivery or online reservation solutions.

“For restaurant industry professionals and suppliers, the sector has changed considerably through the rapid adoption of technology,” said Trevor Shimizu, co-founder and CRO of Brizo. “Brizo makes it fast and easy to understand the data and insights that are now part of day-to-day operations, and to operationalize those insights to remove friction for sales teams, widen margins and serve customers better.”

Since the pandemic, technology and data has become the new frontier in the food and beverage business. Brizo FoodMetrics takes all that data (from over one million foodservice establishments across the U.S. and Canada) and makes it digestible–capable of driving quick, high-quality restaurant and foodservice business intelligence.

“Brizo empowers food and beverage industry professionals and entrepreneurs in their own growth trajectories by cutting down on the time it takes to find sales leads and to identify new and emerging market opportunities,” said Jim Texier, Partner at FRAMEWORK Venture Partners. “Brizo’s technology is a powerful tool to increase the speed and efficiency of their operations, allowing them to pivot, to tailor offerings or to forecast future trends in the foodservice industry and get ahead of the curve.”

Brizo FoodMetrics includes dashboard customizations for a wide variety of customer uses including technology vendors, franchisors, food and beverage distributors and industry investors.

“We are thrilled to invest in Brizo as a technology that can empower the entire foodservice sector across North America,” said Joseph Regan, Managing Partner, Industrial Innovation Venture Fund at BDC Capital. “With data-driven, actionable insights, Brizo’s customers–business owners and emerging technology companies themselves–will be able to better manage risk and create opportunities through data-backed decisions.”

Ian Delisle, co-founder and CEO of Brizo says, “the infusion of capital will allow us to accelerate growth and expand into new markets–making our solution an even bigger game changer for the industry.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Three-Quarters of Ecommerce Businesses Are Still Struggling to Optimize Their Payments

STS News Desk

-

April 5, 2023

0

Three-Quarters of Ecommerce Businesses Are Still Struggling to Optimize Their Payments

New research from Nuvei and Edgar, Dunn & Company highlights the opportunities Payment Orchestration bring to revenue growth

Nuvei Corporation, the Canadian fintech company, has revealed that three-quarters of eCommerce businesses (75%) say they need greater levels of support to optimize their payments function due to a reliance on an increasing number of payments providers.

This data is available in Nuvei’s latest whitepaper Payment Orchestration: A practical guide to optimizing payment performance. Nuvei partnered with Edgar, Dunn & Company (EDC) to survey over 100 international businesses across a variety of verticals that sell online to consumers.

Capitalizing on the benefits of the multi-vendor model

In an increasingly complex landscape, more than half (54%) of online businesses are now using at least six payment providers to optimize their checkouts as they look to scale into new markets, win new customers, and grow revenue. A third (33%) have direct acquiring relationships with at least five banks.

The rise of this multi-vendor model is a direct result of eCommerce businesses understanding that there is a real opportunity to accelerate growth. Harnessing the power of best-in-class payments technology in every market they operate, and for every relevant payment method, is critical for businesses to optimize their payments performance.

But businesses are also aware that a lack of coordination and optimization of these complex set ups may have a negative impact on their revenues as well, including permanently losing customers. The research shows that 59% of businesses believe that customers who have experienced a false decline will not give businesses a second chance. It also shows that alternative payment methods are becoming more important to eCommerce, with only 23% of online businesses’ checkouts now have three available payments methods or less.

Understanding Payment Orchestration

There is a clear role for payments orchestration in providing the control online businesses need to effectively optimize their backend payments flow. Without Payment Orchestration businesses are unable to set specific and intricate rules for payments acceptance to boost conversion and revenue, and they also do not have full visibility of their performance with which to make informed decisions.

This is evident in the whitepaper research. Businesses told Nuvei they have a variety of specific motivations for implementing a Payment Orchestration solution, including a reduction in the cost of payment acceptance, greater efficiency internally, and a wider acceptance of more payment methods. Many merchants intend to optimize payment conversion with smart routing capabilities to increase revenue.

Nuvei’s practical guide helps eCommerce businesses implement and get maximum value from their Payment Orchestration Platform (POP). When integrated effectively, Payment Orchestration can enable businesses to improve their overall payment performance through enhanced efficiency, security, flexibility, and scalability.

Nuvei Chair and CEO Philip Fayer commented on the research: “Our mission is to connect our customers to their customers, wherever they are and however way they want to pay. Offering an industry-leading Payment Orchestration Platform is critical to doing that successfully. It is clear from our research that more and more businesses recognize the need for orchestration, but also that many are still struggling to understand what this means in practice. This whitepaper provides excellent insights into implementing Payment Orchestration effectively.”

Peter Sidenius, Edgar, Dunn & Company CEO, added: “It is key for businesses to manage payments efficiently as it is the last step in the purchase process. Payments have become increasingly complex, especially for businesses with various subsidiaries, operating in multiple geographies, selling in different currencies and offering different payment methods. Payment Orchestration is considered by an increasing number of businesses as the solution to retain control of their payment stack. It is a major driver to generate additional revenue, optimize payment acceptance cost and increase operational efficiency.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

FourKites Appoints New President Rocky Subramanian to Accelerate Global Expansion

STS News Desk

-

April 5, 2023

0

FourKites Appoints New President Rocky Subramanian to Accelerate Global Expansion

Veteran business leader from SAP, Oracle and Ceridian will lead the company’s customer growth strategy as it drives digital supply chain transformation around the world

Leading supply chain visibility company FourKites today announced the appointment of Rocky Subramanian as President, effective immediately. Widely respected as a trusted advisor to leaders executing complex digital transformation at organizations of all sizes, Subramanian will work alongside CEO Mathew Elenjickal to drive the company’s strategy, growth and customer success globally.

“As our new President, Rocky will be key to taking FourKites to the next level,” said Elenjickal. “He has a proven track record in delivering big wins for customers, building world-class teams, championing workplace diversity and culture, scaling processes and growing thriving partner ecosystems. Just as important, he passionately shares my belief that better supply chains make the world a better place. I’m honored to welcome him to our executive team as we accelerate FourKites’ growth trajectory.”

Subramanian was most recently Executive Vice President and CRO at Ceridian (NYSE:CDAY), where he helped the company grow to over $1.2B in revenue, added some of the biggest global brands as customers, and transformed the revenue organization. He previously served as Senior Vice President and Managing Director of one of SAP’s (NYSE:SAP) largest market units — with responsibilities spanning sales, go-to-market strategy, operations and services for the entire enterprise software portfolio — which he grew to over $1.8B. Prior to SAP, Subramanian served in various roles at Oracle/PeopleSoft (NYSE:ORCL), Renaissance and NCS Pearson. He also advises as a volunteer mentor, and supports organizations with missions focused on education accessibility and eradicating hunger.

“From the beginning, I have been inspired by FourKites’ vision. It goes far beyond visibility; FourKites is helping companies lower costs, improve customer satisfaction, enhance workplace productivity and achieve their sustainability goals. It’s helping get food, medication and critical supplies to people who need them — faster and more reliably than ever before,” said Subramanian. “Paired with the company’s world-class products, pace of innovation, rapid deployment, thriving partner ecosystem and the scale at which we can help our customers, the potential for FourKites’ global impact is limitless. I’m excited and proud to join Matt and the entire FourKites team on this mission.”

Subramanian’s appointment comes on the heels of significant momentum for FourKites. In 2022, the company realized 70% growth in new customers, with more than 1,200 of the world’s most recognized brands — including 50% of the Fortune 500 — now using FourKites to track more than 3 million shipments around the world every day. In addition to strategic investments in 2021 from industry heavyweights Qualcomm Ventures, LLC, Volvo Group Venture Capital AB and Zebra Technologies, over the past year, FourKites inked strategic partnerships with a number of industry titans to continue executing on its bold vision to provide visibility everywhere. These companies include Mitsui & Co., Ltd., Quiet Platforms, Sony, Microsoft and Narvar. The real-time supply chain visibility pioneer was also recognized for its industry leadership and ongoing innovation by Gartner, SupplyChainBrain, Blue Yonder, Builtin Chicago, Manhattan Associates and Food Shippers of America.

FourKites continues to attract top talent to its senior leadership team as it scales its global operations and reinforces its focus on customer success. In addition to Subramanian, the company recently announced the appointment of Rebecca Nerad as Vice President of Global Customer Success, and Natalie Wolf, Vice President of Customer Operations and Strategy. Nerad has over 20 years in the supply chain industry, having held senior customer success roles at e2open, i2 Technologies, JDA Software and Bristlecone, while Wolf has held senior customer experience roles at Anaplan and Celonis.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

UJET a Leader in G2 Spring 2023 Reports for 12th Consecutive Quarter and Earns the Users Love Us Badge

STS News Desk

-

April 5, 2023

0

UJET a Leader in G2 Spring 2023 Reports for 12th Consecutive Quarter and Earns the Users Love Us Badge

UJET scores highest Satisfaction rating in key contact center categories and earns 71 G2 Badges including Easiest to Use, Best Results, and Users Love Us

UJET, Inc., the world’s most advanced contact center platform, is a Leader in the G2 Spring 2023 Reports for Contact Center Software, Call Center Infrastructure Software, and Live Chat Software. UJET led all three categories in Usability and posted the highest Satisfaction score in Contact Center Software and Call Center Infrastructure Software. Additionally, UJET earned 71 badges in the G2 Spring 2023 Report for multiple categories and earned the Users Love Us badge for collecting 20 or more reviews with an average rating of 4.0 or above.

“UJET is honored to once again be a multi-category Leader in the influential G2 Spring 2023 report, and we are especially proud to earn the Users Love Us badge,” said Anand Janefalkar, chief executive officer, UJET. “As a 12-time Leader in its quarterly reports, we see G2’s consistent recognition of UJET as strong validation of the company’s strategic approach and business value over a wide range of competitors in the contact center market.”

UJET is a G2 Spring 2023 Leader in Best Contact Center Software:

UJET rated #1 in Contact Center Software with a G2 Satisfaction score of 98
UJET is a Leader in the G2 Grid for Contact Center based on its cumulative G2 Score in the Small Business, Mid Market and Enterprise segments
UJET ranked #1 of the Top 20 Easiest to Use Contact Center Software with a Usability Score of 9.5

UJET is a G2 Spring 2023 Leader in Best Call Center Infrastructure:

UJET rated #1 in Call Center Infrastructure Software with a G2 Satisfaction score of 97
UJET is a Leader in the G2 Grid for Call Center Infrastructure and received the highest cumulative G2 Score in All Segments, which includes Small Business, Mid Market and Enterprise
UJET ranked #1 of the Top 20 Easiest to Use Call Center Infrastructure Software with a Usability Score of 9.5

UJET is a G2 Spring 2023 Leader in Best Live Chat Software:

UJET earned a G2 Satisfaction score of 96 in Live Chat Software
UJET is a Leader in the G2 Spring 2023 Grid and received the highest cumulative G2 Score in All Segments, which includes Small Business, Mid Market and Enterprise
UJET ranked #1 of the Top 20 Easiest to Use Live Chat Software with a Usability Score of 9.6

G2 Spring 2023 Badges:

UJET earned 71 badges in the G2 Spring 2023 Report for multiple categories including Small Business, Mid-Market, and Enterprise level solutions
UJET earned the Users Love Us badge

UJET earned its Leader status by receiving more than 800 positive reviews, with an overall score of 4.7 out of 5, from verified users compared to similar products in the Contact Center Software, Call Center Infrastructure, and Live Chat Software categories. For inclusion in G2 reports, a product must have received 10 or more reviews.

“Rankings on G2 reports are based on data provided to us by real software buyers,” said Sara Rossio, chief product officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

IDC’s Forecast for Worldwide IT Spending in 2023 Continues to Slowly Trend Downward

STS News Desk

-

April 5, 2023

0

IDC’s Forecast for Worldwide IT Spending in 2023 Continues to Slowly Trend Downward

For the fifth consecutive month, International Data Corporation (IDC) has lowered its 2023 forecast for worldwide IT spending as technology investments continue to show the impact of a weakening economy. In its new monthly forecast for worldwide IT spending growth, IDC projects overall growth this year in constant currency of 4.4% to $3.25 trillion. This is slightly down from 4.5% in the previous month’s forecast and represents a swing from a 6.0% growth forecast in October 2022.

“Since the fourth quarter of last year, we have seen clear and measurable signs of a moderate pullback in some areas of IT spending,” said Stephen Minton, vice president in IDC’s Data & Analytics research group. “Tech spending remains resilient compared to historical economic downturns and other types of business spending, but rising interest rates are now impacting capital spending.”

After reductions to PC forecasts a month ago, IDC has now scaled back its expectations for some additional hardware categories including servers, wearable devices, and peripherals. Forecasts have been reduced for on-premise infrastructure investments by enterprise buyers, while cloud and service provider deployments remain more resilient overall.

In its March 2023 forecast for worldwide IT spending, IDC projects overall growth this year in constant currency will be 4.4% to $3.25 trillion.

Service provider spending is still weakening from last year’s highs as the industry adjusts to slower post-COVID growth, but planned investments by cloud and hyperscale providers have broadly held up since last month. Strong demand for cloud services continues to drive growth despite inflationary pressures but non-cloud spending is set to decline.

“The most significant impact remains concentrated in consumer markets with consumer IT spending now forecast to decline by 2% this year,” said Minton. “This will be a second consecutive year of declining consumer tech spending, a huge change in fortunes from consumer growth of 18% in 2021. On the other hand, enterprise demand for cloud and digital transformation remains strong despite economic headwinds.”

For the first time, this month’s Worldwide Black Book forecast includes channel splits in the March 2023 update. This shows that while direct IT spending is expected to grow by 6.4% overall in 2023, indirect spending through channel providers will increase by just 2.5% as credit tightening affects smaller businesses and consumers in their ability to fund technology investments.

“Resellers that still derive much of their revenue from on-premise infrastructure and PCs are facing difficult market conditions this year,” said Minton. “Meanwhile, cloud infrastructure, software, and services are growing more slowly than a year ago but continue to account for a larger share of total IT spending and are reinforcing the general sense of resilience which the industry still enjoys.”

The Worldwide Black Book: Live Edition is IDC’s monthly analysis of the status and projected growth of the worldwide ICT industry in 86 geographies. As the benchmark for consistent, detailed market data across six continents, the Worldwide Black Book: Live Edition offers a real-time profile of the ICT market in each of the countries where IDC is currently represented.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

FarEye Introduces Analyze to Help Companies Turn Last-mile Data into Action

STS News Desk

-

April 5, 2023

0

FarEye Introduces Analyze to Help Companies Turn Last-mile Data into Action

Analyze offers a single platform to both execute deliveries and leverage embedded insights to make actionable decisions in real-time

FarEye announced Analyze, which infuses big data analytics into a single platform so companies can visualize and improve upon critical key performance indicators (KPIs) throughout the delivery execution process. FarEye Analyze provides a dashboard view to visualize operational data, measure and monitor key trends, track industry-standard KPIs and unlock critical actionable insights leading to performance improvements, delivery predictability and reliability, and capacity efficiencies.

“Infusing big data analytics directly into the FarEye platform eliminates the need for a separate tool, and removes complexity in trying to integrate disparate data sources together to get a single view of operational and delivery performance”

“Infusing big data analytics directly into the FarEye platform eliminates the need for a separate tool, and removes complexity in trying to integrate disparate data sources together to get a single view of operational and delivery performance,” said Kushal Nahata, CEO and co-founder, FarEye. “Analyze provides a customized, real-time view of their delivery operations, so they can understand the ‘why’ behind their data to make actionable decisions that will reduce cost-to-deliver, increase delivery efficiency and performance, and provide one view of the health of their last-mile deliveries.”

FarEye Analyze is part of the FarEye product portfolio, aligned to the complete order-to-door delivery journey: Ship, Track, Route, Execute, Experience, and now, Analyze. FarEye Analyze offers the following key benefits:

Visualize Critical KPIs: Using a single platform, visualize critical KPIs on dashboards and act on them, instead of juggling across different platforms for operations and analysis
Improve Shipping Performance: Visualize shipment trends, monitor and manage delivery and return rates, monitor capacity utilization
Improve Delivery Performance: Baseline on-time delivery performance, attempts per order and customer satisfaction
Get Milestone Visibility: Identify at-risk shipments and deep dive into the root cause to reduce them
Reduce Aging: Identify orders that remain unknowingly incomplete for too long and reduce order aging
Improve Dispatch Performance: Visualize planned vs. actual orders dispatched and take steps to reduce the gap
Improve Fleet Management: Improve carrier performance and productivity

“Today’s customer wants to order anything from anywhere and have it delivered anywhere, thus the last mile of the omnichannel journey has become one of the most complex and expensive for retailers and brands. To compete in this environment, businesses need to offer wonderful delivery experiences that meet customer expectations while ensuring their own ability to remain profitable and sustainable,” said Jordan K. Speer, Research Director, IDC Retail Insights. “With a solution such as FarEye’s, which has now embedded a data analytics solution into its delivery logistics platform, users from C-suite to dispatch can gain the insights they need into the health of last-mile delivery operations through dashboards that bring together key metrics in one place. This visibility provides insights that are often lost when data is housed in different systems, allowing retailers and brands to act tactically and strategically, responding to in-the-moment disruptions while also learning over time to continually improve their models around overall delivery logistics and customer experiences.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Seismic Promotes Toby Carrington to Chief Business Officer

STS News Desk

-

April 5, 2023

0

Seismic Promotes Toby Carrington to Chief Business Officer

More than 60 customers spend over $1 million annually with Seismic as the enablement company continues to scale and mature

Seismic, the global leader in enablement, announced it has appointed Toby Carrington to Chief Business Officer, effective immediately. In his new role, he will be responsible for leading all strategic and operational aspects of Seismic with a focus on igniting growth across the organization. Toby’s promotion to Chief Business Officer bolsters Seismic’s executive leadership team and furthers the company’s position as a mature global software leader.

Seismic continues to experience sustainable, high growth while delivering industry-leading enablement solutions to more than 2,000 organizations worldwide. Earlier this year, Seismic was recognized as the #1 software for enterprise companies in the G2 2023 Best Software Awards and ranked as the Leader in G2’s Enterprise Grid® for Sales Enablement Software, Spring 2023.

“Toby’s impact on Seismic is evident across the entire business, from upleveling our strategic planning processes, to improving operational efficiency, driving a culture of collaboration and innovation, and more,” said Doug Winter, cofounder and CEO, Seismic. “I’m excited to see what he accomplishes with even greater leadership and oversight of all aspects of Seismic’s global strategy and operations.”

Across his four-year tenure at Seismic, Toby has served as Executive Vice President, Global Operations, and Senior Vice President, Revenue Operations prior to that. During this time, he has successfully spearheaded multiple organizational transformation efforts, managed large cross-functional business units, improved the efficiency and effectiveness of Seismic’s go-to-market organization, and expanded its Global Operations team, among other responsibilities.

“When I joined Seismic, I was excited about the future of this company and this industry – having been a Seismic customer at my previous employer. But over the last four years, I’ve become even more bullish on our vision and the critical importance of enablement,” said Toby. “I’m excited to continue working with our team, customers, and partners to shape the enablement space.”

Toby holds several advisory and investor roles at Gradient Works, Vengreso, Lately.ai, Smileyscope, and Stage 2 Capital. He earned an executive MBA from ESMT Berlin and a bachelor’s from Monash University in Australia. He resides in Austin, Texas, with his wife and daughter.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Expert.ai and Reveal Group Partner to Create NLP Bots for Intelligent Automation by Combining Robotic Process Automation with Natural Language Understanding

STS News Desk

-

April 5, 2023

0

Expert.ai and Reveal Group Partner to Create NLP Bots for Intelligent Automation by Combining Robotic Process Automation with Natural Language Understanding

Offering enterprises streamlined workflows along with the comprehension of natural language understanding (NLU) to expand the impact of intelligent automation and unlock new value, opportunities and growth via smart robots.

Expert.ai and Reveal Group today announced a partnership to help organizations extend the value in intelligent automation programs with natural language processing and understanding (NLP/NLU). Robotic process automation (RPA) makes organizations more profitable and responsive, streamlining enterprise workflows and enhancing employee engagement and productivity by removing mundane tasks from their workdays. By adding NLP/NLU to RPA, enterprises now have the ability to increase the flexibility and scalability of automation, expanding deployment to more complex use cases and business processes by making sense of unstructured language data.

Valuable information contained in emails, customer messages and chat, claims, contracts, and any other documents is often a source of untapped potential as companies struggle to transform this unstructured data into the kind of actionable, structured data that is easily manageable by bots. 80%-90% of enterprise data is unstructured; it’s critical for organizations to be able to understand, analyze and use it to enable a real intelligent automation across the entirety of an enterprise data assets. AI-based NLP capabilities of the expert.ai hybrid natural language Platform provide accuracy, contextual understanding and flexibility to accelerate and improve organizations’ data automation strategies. data automation strategies.

“Thinking of unstructured data as a limiting factor in intelligent automation is finally over”

“Most RPA programs have parked opportunities due to unstructured text. Expert.ai unlocks this free text without the limitations of infrastructure, training data, and explainability, which have typically stalled enterprise NLP initiatives,” said Josh Noble, Partner, Reveal Group. “By partnering with expert.ai, Reveal Group has proven that RPA, IDP, and NLP are better together.”

“Thinking of unstructured data as a limiting factor in intelligent automation is finally over,” said Luca Scagliarini, Chief Product Officer at expert.ai. “At expert.ai, we are committed to helping our customers unlock the value of all their enterprise data. By joining forces with Reveal Group, we can expand the potential of RPA creating ‘NLP Bots’ by analyzing any kind of document, from claims and contracts to emails and chats, and deliver intelligent automation at scale to help customers accelerate their business impact and gain a competitive advantage.”

The expert.ai hybrid AI platform complements the Reveal Group’s expertise in intelligent automation services. The two companies, with their combined strengths, can support organizations in making RPA bots more effective to immediately solve pain points dealing with routine tasks and activities, and by enabling the intelligent automation of more complex and strategic language-intensive processes. With expert.ai, NLP outputs, including intent, automatic categorization, emotional and behavioral traits identification, entity extraction and sentiment analysis, can be deployed and easily delivered by Reveal Group to automate multiple use cases, from common cross-industry use cases (email triage in customer services, data analysis, comparison and extraction in legal departments) to more industry-oriented processes (claims management in insurance companies, loan origination and customer onboarding in banking and financial services.)

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

ZINFI Releases New Complimentary PRM Software Best Practices Guide on the Core Capabilities of Partner Relationship Management

STS News Desk

-

April 5, 2023

0

ZINFI Releases New Complimentary PRM Software Best Practices Guide on the Core Capabilities of Partner Relationship Management

This guide aims to dispel the confusion around selecting PRM software and help individual organizations identify the applications and features most important to them

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest guidebook —PRM Software: Core Capabilities—is now available as a complimentary downloadable eBook. The eBook is aimed at organizations that are interested in automating partner relationship management workflows and are beginning the platform selection process.

PRM Software: Core Capabilities eBook touches on each of the key variables organizations selling through the channel need to identify and evaluate before making a sound buying decision. The eBook explains what a partner ecosystem is, discusses the differences between different partner types, and describes the entire partner journey, from recruitment and onboarding to enablement, programs, incentives and more. ZINFI’s goal in offering the free eBook is to help organizations identify the applications and platform features that best address their unique requirements.

The eBook also includes an extensive checklist of core capabilities and modules. These include specific modules for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM). Using the checklist, organizations can bring a more systematic approach to the PRM software purchase process and prioritize modules for expansion as their business evolves.

“Selecting a PRM software vendor can be a complicated and confusing process,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “Every organization is different in terms of its size, the industries it operates in, the end users of its products and services, its business objectives, and the nature of its partner ecosystem. Consulting ZINFI’s PRM Software: Core Capabilities Guide will help organizations make good buying decisions that result in a more rapid return on their investment.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Denny’s Partners with Sparkfly and Olo to Launch Next-Generation Customer Engagement Ecosystem

STS News Desk

-

April 5, 2023

0

Denny’s Partners with Sparkfly and Olo to Launch Next-Generation Customer Engagement Ecosystem

Denny’s rolls out the customer engagement suite across all 1,600+ locations, offering new and existing customers personalized rewards and seamless experiences

Denny’s Corporation has forged a strategic partnership with Sparkfly, an award-winning retail technology solutions company, and Olo (NYSE: OLO), a leading open SaaS platform for restaurants, to launch a next-generation intelligent customer engagement ecosystem. Leveraging Sparkfly’s comprehensive Offer & Reward Management Platform and adding Olo’s Marketing and Guest Data Platform (GDP) modules, Denny’s will create and implement bespoke customer engagement initiatives to incentivize and retain loyal customers

In a notoriously competitive industry, this move positions Denny’s as a leader in customer-centric innovation, demonstrating the brand’s commitment to using data and technology to drive growth and loyalty. Leveraging intelligent, data-driven marketing technology, Denny’s will be able to utilize real-time insights to cultivate unique and engaging customer experiences. The new ecosystem will provide a frictionless and digital-first user experience, making it easier than ever for Denny’s customers to earn rewards and receive personalized offers.

“Personalized experiences are key to building and nurturing lasting relationships with our Denny’s guests,” said Luis Martinez, Denny’s Senior Director of Brand Intelligence and Customer Relationship Management. “For 70 years, we have forged meaningful connections with our customers that go beyond their restaurant visits. By teaming up with Sparkfly and Olo, we will continue to provide our guests with a rewarding experience that will keep them coming back for years to come.”

Sparkfly and Olo’s full-featured customer engagement suite, including Loyalty, Offer Management, POS Middleware, Digital Wallet, CRM + Automations and Guest Data Platform, will enable Denny’s to offer personalized reward programs based on first-party insights and buying behaviors. These insights are critical to maximizing engagement and driving ROI.

“We are excited to leverage our partnership with Sparkfly to further support Denny’s rapid digital growth and journey toward a truly intelligent, guest-centric future,” said Diego Panama, Chief Revenue Officer at Olo. “By customizing their marketing initiatives and promotions to cater to each guest’s unique needs, tastes and behaviors, Denny’s will improve the impact of their campaigns, enhance guest engagement and drive company-wide performance. This partnership is a great example of the power of an open platform, allowing Denny’s to select Sparkfly as partner to integrate with its new and existing Olo solutions.”

“In times of economic uncertainty, it is paramount that businesses prioritize customer loyalty and recognize it as a key growth driver,” said Catherine Tabor, Founder and CEO of Sparkfly. “By leveraging advanced technology to deliver personalized rewards and engagement programs, companies like Denny’s can deepen customer relationships and create more meaningful and lasting connections. A customer-first approach is essential for success in any market condition.”

New research from Nuvei and Edgar, Dunn & Company highlights the opportunities Payment Orchestration bring to revenue growth

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

This guide aims to dispel the confusion around selecting PRM software and help individual organizations identify the applications and features most important to them

Popular Posts

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!