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I had an unpleasant buying interaction last week that perfectly exemplifies sales enablement 1.0. I’d been on a business’s website and had downloaded their white

It’s widely known that brands struggle with earning loyalty and building trust among customers. It’s an age-old problem that doesn’t seem to have a clear

Over the past two years, a massive shift happened in the way we do business. When it came to digital transformation, there was a transition

Understanding your competitors thoroughly is crucial in the fast-paced and intensely competitive world of B2B

Working in sales can be incredibly frustrating when there are misconceptions about the product or

Gigantic language and image models, also known as generative AI, are set to create a

The ability to reach out to the right audience at the right is an ongoing

Account executives (AEs) and sales development representatives (SDRs) are among the most prominent roles in

Manual intervention not only increases the risks of errors but also gets hectic and inefficient

Heineken N.V. announces that it has appointed Alex Carreteiro as Regional President Americas, and member of the HEINEKEN Executive Team, as per 1 March 2026. Alex, currently CEO of PepsiCo Brazil & South Cone Foods Business, succeeds Marc Busain, who

New leadership appointment strengthens company’s ability to help clients modernize their data ecosystems and build scalable AI foundations for growth Bitwise, a global AI, data, and digital engineering services company, announced the appointment of Rahul Athalye as Vice President and

HFS Research cites Genpact’s AI-driven supply chain innovation, well-established as-a-service operating model, and measurable financial impact Genpact, an agentic and advanced technology solutions company, announced its recognition as a Horizon 3 Market Leader in the HFS Horizons: Intelligent Supply Chain Services, 2025 assessment.




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