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MRP Presents AI Applications For Sales And Marketing At SiriusDecisions 2018 Summit

  • Pipeline & Analytics
  • Predictive Analytics
STS News Desk
-
May 7, 2018
0
MRP Presents AI Applications For Sales And Marketing At SiriusDecisions 2018 Summit

Two case studies highlight MRP’s AI capabilities for insight-driven account-based marketing

MRP, a global account-based marketing platform leader, will sponsor and present at SiriusDecisions 2018 Summit May 8-10 in Las Vegas. At the summit, MRP and its clients will focus on how B2B businesses can utilize artificial intelligence for sales and marketing. MRP will also showcase its latest predictive analytics software update, Prelytix 2.1.

“MRP understands that B2B organizations must explore how they can update and scale their sales and marketing approaches to stay competitive, and AI is a powerful way to do that” said Kevin Cunningham, CEO of MRP. “We’re excited to exhibit our latest AI-powered sales and marketing offerings and capabilities at SiriusDecisions 2018 Summit.”

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

As part of the summit, two MRP clients will present case studies. On May 8, MRP’s first participating client will share with attendees how MRP and its AI-embedded software has helped the organization scale demand generation globally. The case study will focus on how account-based marketing driven by the streaming insights derived from predictive analytics can target relevant accounts, provide better visibility into demand units and drive greater return on investment for sales and marketing.

Also on May 8, MRP’s second participating client will discuss how it was able to streamline its marketing strategies thanks to MRP. The client will share how predictive analytics helped align their investments and workflows around the always-on account-based insights from MRP Prelytix.

Read More: Interview with Anil Kaul, CEO at Absolutdata

Membrain Partners With DecisionLink to Drive Better Value Conversations

  • Buyer Insights
  • Sales Intelligence
STS News Desk
-
May 7, 2018
0
Membrain Partners With DecisionLink to Drive Better Value Conversations

membrain + decisionlink

A new partnership between DecisionLink and Membrain will make it easier for sales teams to consistently have substantive value conversations with prospects at every stage of the sales process, increasing both deal values and win rates.

DecisionLink’s ValueCloud™  platform guides salespeople through an easy-to-use workflow about a given opportunity and then produces customized, visually appealing assets that can be used to drive value conversations with the prospect and ultimately justify the seller’s proposal. This process, which used to take several experts and significant effort, is made fast and easy by DecisionLink’s cloud-based application built on a proprietary database of hundreds of pre-set “value objects,” which in turn are based on in-depth industry knowledge.

George Brontén
George Brontén

Combined with Membrain’s sales effectiveness platform, which guides salespeople through an informative and actionable sales process and methodology, this will ensure a structured and value-based sales approach in every sales opportunity by every salesperson. An additional benefit of using the Membrain/DecisionLink combination is that it creates valuable touch points for salespeople to build relationships, respond to emerging opportunities and learn more about the prospect’s business, positively differentiating sellers in today’s fierce competitive landscape.

Jim Berryhill
Jim Berryhill

“We love the way DecisionLink makes value conversations easier and more visual,” says George Brontén, founder and president of Membrain. “We’re thrilled to be able to offer it to our partners and customers as a value-added solution.”

“Membrain’s platform is a great fit for our customers who are involved in a complex b2b sales environment,” says Jim Berryhill, CEO and founder of DecisionLink. “These tools together will help salespeople increase deal values and win more deals.”

Really Simple Systems Unveils Quotation Feature in CRM

  • Pipeline & Analytics
  • Pipeline Management
Abhinandan Ghosh
-
May 4, 2018
0
Really Simple Systems Unveils Quotation Feature in CRM

The world of CRM is ever-evolving with something new regularly out of the tech horizons. Now SMBs can do something interesting with CRM systems. Really Simple Systems, a provider of CRM solutions for SMBs, has introduced a new feature that allows users to create sales quotations from their CRM. Named, ‘Quotations’, the new functionality offers an all-encompassing quotation and pipeline solution helping users manage and complete the entire sales process.

Executive Speak

Lisa Kilmister, Sales Manager, Really Simple Systems, says, “This new feature makes team collaboration really effective as everyone can see exactly what has been quoted and the status of the sales opportunity.  It makes managing my sales opportunities really quick and easy. I think this will be a key feature for many of our customers.”

More about Quotations

The newly-introduced feature can be availed through Really Simple Systems’ Professional and Enterprise plans. Quotation enables users to create a quotation arising from a sales opportunity in the CRM. Users can then mail it directly to their prospects or customers. It also offers an option of seeing the quotation on screens and it can also be downloaded to files. The sales quotation remains stored in the sales opportunity record as well as the CRM providing a complete activity trail.

Customized Templates for Quotations

The CRM system of Really Simple Solutions is inclusive of a quotations template which can be tailored in terms of brand logo, payment terms, company branding and information, legal requirements, and more. Regional tax details can also be added with an option of showing tax against overall value or quoted line value.

This new feature is designed mostly for creating sales quotations but it works quite well for invoices and purchase orders. All a user has to do is simply change existing post-script text and document name on the template.

Quotations feature in the CRM system come with reasonable storage space for every price plan. Professional plan allows a storage of 5GB, and the Enterprise plan has unlimited storage. For now, Quotations is available juts for a single rate of taxation and single currency use.

Infinity Partners with National Inside Sales Organization to Set Industry Standard

  • Pipeline & Analytics
  • Pipeline Management
STS News Desk
-
May 4, 2018
0
Infinity Partners with National Inside Sales Organization to Set Industry Standard

New Tool Helps Companies Achieve Highest-Level of Execution in Inside Sales, Digital Sales. Infinity, AA-ISP partner to help companies become certified inside sales organizations (CISO™)

On Thursday, May 3rd, Infinity, Inc., and the AA-ISP (The Global Inside Sales Association) announced a partnership aimed to help companies achieve the highest-levels of execution in inside sales and digital sales.

The partners announced the Certified Inside Sales Organization, or CISO™, the first organizational certification designed to help companies compare internal programs against an established set of industry standards.

“Almost every industry has a certified way to measure the health of their organization, but until CISO™, the inside sales industry hasn’t had this insight,” says Thomas Leidigh, CEO of Infinity.

CISO™ combines Infinity’s Buyerlytics® revenue system methodology with AA-ISP’s 12 elements of inside sales. The result is a holistic assessment of an inside sales organization across leadership, culture, development, systems, technologies, and more. The process of achieving CISO™ Certification will help organizations be viewed internally and externally as one that strives for—and achieves—excellence.

The Certification comes at a time when inside sales is becoming a leading corporate sales channel. Since the early 2000s, companies started re-allocating resources from field sales to inside sales. Companies justified the shift because costs of phone and desk-based inside sales were significantly lower compared to travel costs associated with field sales. Today, the US adds new inside sales positions 300% faster than field sales positions, and the need to continue to keep the industry cost-efficient is just as important as ever.

“The AA-ISP is excited to partner with Infinity and their Buyerlytics assessment process. Organizations now have a simple way to provide an assessment across 12 key areas which will ultimately help them to see where they stand compared to best in class.  It also allows inside sales organizations to demonstrate their commitment to people, process and technologies by earning a coveted CISO™ credential,” says AA-ISP Founder & Chairman, Bob Perkins.

“This collaboration is built on decades of experience and knowledge, with a goal to strengthen our industry. We’re proud to be a part of it,” says Leidigh.

Blaze Verify Makes Email Verification Easy – Helping Businesses Send Smarter Campaigns

  • Email Tools
  • Sales Engagement
STS News Desk
-
May 4, 2018
0
Blaze Verify Makes Email Verification Easy – Helping Businesses Send Smarter Campaigns

Email address verification solutions that improve data quality, deliverability, and email marketing ROI.

Recently launched out of beta, Blaze Verify delivers real-time email address verification solutions that improve data quality, deliverability, and email marketing ROI. Fast, accurate, and reliable, their self-service tools and developer API make it easy for any business to get started validating emails.

According to Hubspot, email lists literally deteriorate over time with 22.5% of a given list expiring each year due to job swaps, changes in email providers, and users unsubscribing from emails. Improving data quality with Blaze Verify not only saves businesses money, but it also improves sender reputation. Their services allow businesses to achieve a higher marketing ROI by providing users with clean, deliverable lists that yield more efficient email campaigns.

Sean Heilweil
Sean Heilweil

“Over the years we’ve built numerous internet companies using email campaigns as one of our main marketing channels. We found ourselves unhappy with the current options available for list cleaning and set out to create a solution that fixed our issues and provided a viable alternative for others as well. Blaze Verify adds automation so there is no room for human error and data is verified and validated without human delay,” says Sean Heilweil, CEO of Blaze Verify. “Additionally, while adopting the pay per email model, we felt the need for an additional subscription model that allows data to be up-to-date and the solution to be as cost-effective as possible.”

Blaze Verify is the first email verification solution to offer both a pay-per-email option and a subscription alternative. Their subscription model ensures that lists are never out of date because users can verify their lists as they acquire new emails, making it the most affordable solution to keep data current.

For businesses both big and small, this new service is paving the way for accessible email list cleaning. Blaze Verify ensures email campaigns are more profitable with their easy-to-use solution that improves deliverability, sender reputation and allows businesses to get the most out of their marketing budget.

Avionos Launches New York Office After Nearly Tripling Workforce Over the Past Two Years

  • Multichannel Orchestration
  • Productivity & Enablement
STS News Desk
-
May 4, 2018
0
Avionos Launches New York Office After Nearly Tripling Workforce Over the Past Two Years

The Chicago-based company’s strong foundation of commerce innovation continues to fuel growth across coasts

Avionos, a digital marketing and commerce solutions provider focused on connected customer engagement, plans to expand its Chicago workforce by an additional 50 percent in the coming year. This follows its nearly 300 percent growth over the past two years. As a part of its continued growth, the company will be expanding its US presence with the addition of a New York office.

Avionos’ unique Rapid Innovation approach transforms traditional consulting by empowering global brands to more nimbly compete in today’s landscape of ever-changing customer demands. This combination of agility and commerce marketing delivers a more impactful customer experience focused on flexibility and scalability. These insights, alongside its results-driven culture, have lead to increased demand and tremendous growth over the last few years.

Scott Webb
Scott Webb

“Our innovative mentality and extensive experience in helping organizations adapt to digital transformation is really what sets our team apart. Our people have allowed us to continue to grow and help organizations across industries be more successful,” says Scott Webb, president of Avionos. “To be able to grow so quickly, and with such talented people, is truly a testament to the work we have done and the team we’ve built.”

After continued growth in Chicago and launching its West Coast presence in 2017, Avionos will be expanding East in 2018, with the opening of a New York office. Chris Peña, an eCommerce industry veteran with more than a decade of experience in commerce platforms and implementation will be leading the office. His extensive digital strategy expertise, combined with his track record of customer success will play a key role in the next phase of Avionos’ growth.

Dan Neiweem
Dan Neiweem

“We’ve carved out a unique place within the Chicago tech landscape, and we’re excited to be able to do the same in New York,” says Dan Neiweem, co-founder and partner of Avionos. “As we continue to grow and define next-level commerce solutions, we’re confident that Chris will help us bring a wave of innovation throughout the East Coast with his unique ability to think outside the box and drive results.”

Avionos’ rapid growth is emblematic of its investment backers, Aktion Partners’, history of investing in successful Chicago technology companies, having recently sold its latest venture, CloudCraze, to Salesforce in March 2018. As Avionos continues into 2018, the company works to advance and implement innovative solutions for brands like Sysco Foods, Jones Lang Lasalle and Kellogg’s.

Most recently recognized as the No. 57 business on the Crain’s Chicago Business “2018 Best Places to Work” list, Avionos experienced many accolades and accomplishments over the past year. In 2017 the company was named a finalist in the Acquia Engage Awards; announced a platinum partnership with CloudCraze, a Salesforce company; and solidified a partnership with Adobe and commercetools. Jim Sherman also joined the company in March 2017 as CFO to further expand the leadership team and grow revenue.

 

Full Circle Insights® Announces Digital Source Tracker, A Solution For Understanding The Effectiveness Of Digital Marketing Tactics And Their Impact On Revenue

  • Forecasting & Performance Management
  • Pipeline & Analytics
STS News Desk
-
May 3, 2018
2
Full Circle Insights® Announces Digital Source Tracker, A Solution For Understanding The Effectiveness Of Digital Marketing Tactics And Their Impact On Revenue

New technology extends Full Circle Insights’ product suite to empower performance marketers to confidently optimize their marketing mix

Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced the upcoming release of Full Circle Digital Source Tracker, a new capability of the Full Circle Insights product suite that captures digital engagements, including anonymous touches, from a marketer’s wide array of digital channels to measure the effectiveness of their online campaigns as part of the customer journey and help marketers better allocate marketing spend. Full Circle Insights is also announcing the availability of a product Beta program for select customers.

Bonnie Crater
Bonnie Crater

“Performance-driven marketers need to measure digital marketing effectiveness in order to evaluate how and where to spend marketing dollars. Today, these marketers have challenges in capturing anonymous digital touches from prospects and tracking those digital engagements throughout the customer journey to their ultimate outcomes, especially revenue,” said Bonnie Crater, Full Circle Insights president and CEO.

Today, clicks from digital advertising, social channels, and other online sources are still unconnected to the leads inside the CRM that eventually respond to a marketing campaign and become a sale. Full Circle Digital Source Tracker technology pairs a prospect’s anonymous digital touch to the identified, responding lead right inside the organization’s revenue reporting system of record.

“Right now there is a war for the system of record and islands of information are being created by single sided martech solutions. We firmly believe that a true system of record needs to include the whole marketing and sales equation. Without both sides, you only have half the picture,” continued Bonnie Crater. “With all marketing data stored alongside sales data inside the CRM system, organizations can choose the optimal set of marketing campaigns and sales activities to achieve company goals.”

Ross Graber
Ross Graber

“Best-in-class performance requires b-to-b marketers to deeply understanding the effectiveness of their efforts to engage with buyers,” said Ross Graber, Senior Research Director, SiriusDecisions. “To fully optimize performance, this understanding must extend across all parts of the buyer’s journey, including the traditionally opaque parts of the process, where demand may be active, but difficult to associate with named individuals. Companies that can gain this level of visibility are well positioned to make meaningful adjustments and drive superior results.”

Full Circle Insights is making Digital Source Tracker available in a Beta program for current customers. New functionalities they will utilize include digital first touch tracking, UTM data capture into Salesforce, and dashboards and reports for evaluating digital campaign effectiveness. The Beta program will be made available in Q2 2018.

Salesforce Ventures Introduces $100 Million Canada Trailblazer Fund

  • Partner Management & Channel Enablement
  • Productivity & Enablement
STS News Desk
-
May 3, 2018
0
Salesforce Ventures Introduces $100 Million Canada Trailblazer Fund
  • New fund is part of company’s $2B commitment to Canada
  • Unveiling of fund kicks off Salesforce World Tour Toronto and Dreampitch competition

Salesforce, the global leader in CRM, today announced that Salesforce Ventures, the company’s global corporate investment group, has launched the Canada Trailblazer Fund, a $100 million fund to invest in Canadian startups and fuel cloud innovation and customer success in the region. Salesforce Ventures has supported the Canadian startup community since 2011, investing in innovative Canadian companies such as Vidyard and LeadSift.

John Somorjai
John Somorjai

“There is incredible innovation happening in Canada today and we want to encourage and empower the next generation of enterprise cloud startups in the region,” said John Somorjai, EVP of Corporate Development and Salesforce Ventures at Salesforce. “Salesforce Ventures’ Canada Trailblazer Fund is a commitment to our mission to help startups grow and enable our customers to reach new levels of success.”

Navdeep Bains
Navdeep Bains

“Canada is recognized as an excellent place to start and build globally competitive technology companies,” said the Honourable Navdeep Bains, Canadian Minister of Innovation, Science and Economic Development. “Corporate initiatives such as Salesforce Ventures’ new Canada Trailblazer Fund provide valuable support to technology entrepreneurs throughout their start-and-scale journey. I congratulate Salesforce on the launch of this important new fund, and look forward to future successes as they make progress toward their goal of investing $2 billion in Canadian businesses in the next five years.”

Ali Asaria
Ali Asaria

“Salesforce Ventures is an incredibly strong partner to Canadian startups,” said Ali Asaria, CEO and founder of Tulip, a mobile platform built for next generation retail store associates to offer a world-class omnichannel experience. “Their investment and the unique access we get to the Salesforce ecosystem has enabled us to expand our business faster and maintain that rapid pace of growth.”

AllenComm Unveils Latest Training Tech at ATD 2018 Conference

  • Onboarding & Training
  • People Management
STS News Desk
-
May 3, 2018
0
AllenComm Unveils Latest Training Tech at ATD 2018 Conference

AllenComm presents examples of augmented reality (AR) and virtual reality (VR) used in onboarding, sales enablement, brand training, and compliance training at their ATD 2018 Conference & Exposition, booth #2514

AllenComm, the leader in custom corporate learning and development solutions, will showcase augmented reality (AR) and virtual reality (VR) technology that can be used in custom corporate training. Visit their booth at the Association of Training Development (ATD) International Conference & Exposition, May 7-9 at the San Diego Convention Center.

Visitors to AllenComm’s booth #2514 can use iPads to experience first-hand the future of training, like a 360° video that transports the viewer to a comic book city where they discover their secret identity as a learning leader. Visitors can slip on a VR oculus to play learning games like assembling a bike or shooting a virtual gun. Showcased learning technology can be used in a variety of training solutions such as onboarding, sales enablement, brand training, and compliance courses.

Ken Brower
Ken Brower

Booth guests will also preview AllenComm’s Siteline product, a platform and tool that brings intuitive searching technology, knowledge reinforcement strategies, on-the-job training, compliance tracking, and team communication all into one easy-to-use desktop and mobile solution.

“In the future we foresee extending Siteline’s capabilities by integrating data from other sources to provide the user with more insight and prescriptive information. We also see the technology reaching to more industries and applications like retail, supply chain, sales support, and remote field work,” said Ken Brower, AllenComm Chief Technical Officer. AllenComm is at the forefront of pioneering technology for learning and development solutions.

Qorus Introduces Toronto-Based Write.Think.Do to Its Reseller Program

  • Productivity & Enablement
  • Quote & Proposal
Abhinandan Ghosh
-
May 3, 2018
0
Qorus Introduces Toronto-Based Write.Think.Do to Its Reseller Program

Qorus, a company that offers software to enable businesses in creating critical documents in quick time, has announced a new entry to its reseller program. Write.Think.Do (WTD), a management consulting firm from Toronto, Canada joins the Qorus reseller program. WTD has cross-industry expertise on a global scale in facilitation, negotiations, strategic sourcing, sales effectiveness, operations improvement, and strategy development.

Exec Talk

Michelle Revsbech
Michelle Revsbech

Michelle Revsbech, SVP, Alliances, Qorus, says, “WTD is a great addition to our reseller program. WTD has built an amazing team and established themselves as true trusted advisors to their clients. Their focus on customer experience and delivering value is what aligns so strongly with our objectives at Qorus. We look forward to expanding our Canadian footprint.”

Ēma Thurairajah, Managing Principal, WTD, says, “WTD helps companies with complex sales pursuits and proposals. Working on hundreds of proposals, collectively worth billions of dollars, we have experienced the frustration and inefficiencies inherent in managing large documents, distributed contributors and fragmented content. This is what led us to seek a better solution and we believe Qorus offers the potential for a quantum leap in productivity and effectiveness for sales and marketing teams. By integrating Qorus software and workflows into our pitch consulting services, we can offer unique, compelling value to our clients.”

Qorus Reseller Program

Qorus allows organizations to create documents critical to business with accuracy and efficiency. The Qorus software is highly robust yet intuitive and user-friendly. This means that non-technical users are also able create personalized, accurate, and complaint documents such as reports, pitches, RFPs, contracts, and proposals. Qorus is integrated with Microsoft Office and runs on Microsoft Azure. Its reseller program helps members in ensuring better sales numbers for their clients. Other than the latest reseller WTD, other members are Tribridge, SharePoint Revolution, Professional Advantage, and Gryphon Consulting.

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Blaze Verify Makes Email Verification Easy – Helping Businesses Send Smarter Campaigns

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