iMatrix, a leader in the field of websites and internet marketing solutions for practice-based businesses, has hired Aubrey Williams as its Director of Sales and Training. In this role, he will develop and execute strategies for account development, sales, and the training program that has already contributed to iMatrix employees being the best in the business.
Prior to joining iMatrix, he was the Director of Inside Sales at Sound, a VCA company, and a global veterinary imaging leader and source for digital x-ray, ultrasound systems and education, PACS, advanced imaging tools, and imaging support.
Aubrey Williams
Williams is a high-energy leader with experience in growing revenue. He excels in driving business from strategic, long-term planning and focuses on forecasting, operations, process improvement, and working with cross-functional teams to support sales initiatives.
“I believe that efficiency and great service are both essential for a company’s success,” said Aubrey Williams.
Aubrey added, “When I was at Sound, my goal was to increase efficiency and further improve customer loyalty. I intend to bring the same goals – and the accompanying increases in customer satisfaction – to iMatrix in its time of growth.”
Williams joins iMatrix during an exciting time. The company recently introduced an entirely new service platform that includes a greatly improved website editor interface with excellent site customization capabilities and a greatly expanded website design gallery that includes themes with video background and live demo capabilities.
Since 2002, iMatrix has cut through online marketing clutter by providing solutions that are precisely tailored to specific areas of practice, strategically focusing on niche markets such as the chiropractic, veterinary, and eye care industries. This allows the company to properly address the needs and concerns of businesses in these fields and for its clients to reap the benefits of its signature tailored approach.
See your customers & prospects in real-time with their Free CRM101 with live record updates! The service is one of the most accurate list databases on the market today.
Infofree.com’s business databases are triple-verified and are, on average, 95% accurate which is the highest in the industry. The sign-up process is quick and simple. “I’ve been using Infofree.com for about four months now, and have loved it ever since! With the new CRM web-to-lead feature my prospects contact information is always up to date!” said Sales Associate, Kathryn I. from Independence, MO.
Users will find the updated CRM feature very useful. Once logged in, a notification will appear letting users know that there is updated information for their records. Users will then have the option to pick and choose which information gets updated for each prospect. Information such as name, address, phone number.
The CRM101 is included in every Infofree.com subscription at no extra cost. New and current users will find the web-to-lead integration feature extremely useful in keeping updated with the right information for each of their clients.
Infofree.com‘s app is available for Android & iPhone through the Salesforce App Exchange and is included at no extra charge for subscribers.
ReadyCloud has teamed up with aACE Software to bring an end-to-end XaaS integration for the aACE software suite into ReadyCloud CRM.
At the time of this announcement, Michael Bethuy, President of aACE Software, explained, “The aACE integration with ReadyCloud allows businesses to take advantage of state-of-the-art solutions for accounting, inventory, and shipping in one seamless user experience.”
Michael added, “Because information flows smoothly between the two solutions, aACE is able to automate invoicing, and since ReadyCloud provides aACE with the true cost of each shipment, entering and reconciling courier bills is a breeze. Streamlining these processes adds up to a lot of savings for our clients.”
The aACE integration for ReadyCloud significantly reduces the need for manual data entry, a common source of costly errors. For most shipments, this time-consuming task is eliminated entirely; shipments are auto-generated in aACE based on the sales order and automatically appear in ReadyCloud when they’re ready to be shipped. Once the tracking numbers and shipping costs have been determined by ReadyCloud, that information is imported back into aACE. This automatically generates an invoice reflecting the true shipping cost with any applicable markup for handling.
Another source of great frustration for many companies is entering and reconciling courier bills. The aACE + ReadyCloud integration makes this superfluous:
“Rather than manually entering the courier bill at the end of each month, aACE allows users to see all of the shipments they haven’t yet purchased at a glance with our Build Courier Invoice feature. With one click, aACE organizes each of these shipments, including costs and tracking information for easy, line-by-line comparison with the courier’s statement,” Bethuy said.
The integration also helps users reconcile billing, as well as find and eliminate costly errors:
“If the cost of a shipment on the courier’s bill doesn’t match the cost in aACE, the user can change it in the purchase,” Bethuy added. “That change will go back and update the shipment, which, in turn, updates the order, so that the costs are correct. aACE can also be configured to send a notification to an oversight group if the difference exceeds a certain value or percentage, ensuring companies can keep their shipping costs in check.”
Fullscope Announces Launch of New Solution, Zero2D365
Edgewater Fullscope, a leading provider of Microsoft Dynamics 365 (formerly Dynamics AX and CRM) as well as BI and consulting services. Edgewater Fullscope would like to announce the launch of their new solution, Zero2D365. The Zero2D365 solution is one of the quickest and simplest ways to deploy Microsoft Dynamics 365 for Sales and Customer Service.
At Fullscope, everyone should benefit from using the best CRM solution no matter what the size of their business or how many licenses they want to buy. The company has recognized a gap in the market for companies that are looking for a cost-effective solution to enable business growth and efficiency in the areas that need it most.
Fullscope has learned from hundreds of our customers across various industries that many companies are looking for the quickest and simplest way to deploy Microsoft Dynamics 365 Sales and Customer Service at a reasonable price.
To answer the needs, Fullscope has developed the Zero2D365 solution. A rapidly deployed, fixed fee, low-cost solution to get companies up and running with Microsoft Dynamics 365 Sales and Customer Service in weeks. Companies will be able to start with what they need and the solution will grow with their business.
The solution is fully supported to help user adoption. Adoption and Technical Support is provided with the solution to deliver a proactive post-implementation service for training and support.
High-quality training delivered by our leading CRM Consultants is provided from Fullscope’s Dynamics CRM University, an online learning management system (LMS). It is available 24/7 on virtually any device, including tablet and mobile. Access to several courses designed specifically for sales and customer service teams. With our configured training companies can choose from a vast library of training videos to create a tailored learning solution for their business.
Azuqua app connectors enable agencies to help their clients automate and streamline exceptional digital experiences between HubSpot and hundreds of other cloud applications
Scott Brinker
“As HubSpot continues to invest in our platform strategy, our goal is to bring together innovative developers, talented agencies, and small-to-medium-sized businesses to grow better together,” said Scott Brinker, VP of Platform Ecosystems at HubSpot. Scott continued, “We’re excited to have Azuqua as a part of our Apps for Agency Services Program, which will help match agency partners to our customers for their mutual benefit.”
By partnering with Azuqua, agencies can offer —
Custom integrations across a client’s MarTech stack
Process and automation audits to implement improvements
Change management and training services
Real-time lead/contact sharing for agency-owned campaigns
Plus, it is all integrated with a client’s HubSpot CRM
Today’s average enterprise uses more than 500 cloud applications across marketing, HR, sales, customer support and more. While these applications deliver a vast array of dynamic features, there’s an opportunity to make them even more effective by connecting them with powerful, automated workflows. Azuqua makes it simple and cost-effective for agencies to help clients connect cloud apps. Because no code or specialized skills are required, these connections are made in days instead of weeks, quickly and dramatically boosting employee productivity for the client and increasing customer satisfaction and profitability for the agency.
Dan Kogan
“Agencies are always looking for simple ways to deliver new value to clients,” said Dan Kogan, CMO at Azuqua.
Dan added, “Azuqua is a terrific fit for digital agencies that want to help clients construct the powerful, integrated experiences required to thrive in the digital age, without doing a single line of code. We’re thankful to HubSpot for recognizing our agency value and helping to open up a new reseller channel that allows us to target growth in top-tier digital agencies.”
HubSpot agencies now have the opportunity to extend Azuqua and its more than 200 connectors for apps like Salesforce, Slack, Marketo, HubSpot, Google Docs, Smartsheet and many more, to better serve the clients.
Viewpath, an industry-leading provider of cloud-based project management solutions, has announced a $2.3 million seed funding round led by WestRiver Group with participation from existing investors. Industry veteran Natalie Steck has been appointed CEO to lead the company’s next phase of growth as it addresses the nearly $4 Billion Portfolio and Project Management market.
Natalie Steck
“With today’s funding announcement, Viewpath now has the resources to rapidly accelerate its product development, marketing and sales efforts globally,” said Natalie Steck, company’s new CEO.
Natalie added, “This investment signals confidence in Viewpath’s ability to usher in a new era of predictive project management and capacity planning solutions as SMB and enterprise customers alike require intelligent and scalable solutions both at the office and in the field.”
Viewpath enables organizations to build and deploy comprehensive project plans spanning days, weeks, months or years, perform sensitivity analysis against program variables and appropriately assign available and qualified resources to ensure projects are completed on-time and on-budget. In addition, Viewpath is fully integrated within both ServiceMax’s Work Order and Salesforce’s CRM solutions, allowing Fortune 1000 companies across a number of industries to access and update their project and resource plans directly without ever leaving these platforms.
Anthony Bontrager
In addition, the mobile-ready nature of Viewpath’s cloud-based solution also ensures that field service technicians and other remote team members always have access and are able to update project status and other field level information in real-time across any device.
“Major companies are using Viewpath to make sense of the increasing complexity and volume of their projects and resources. With Viewpath, these companies can proactively identify issues and take action to positively impact their bottom lines,” said Anthony Bontrager of WestRiver Group and newly appointed Chairman.
Anthony added, “We’re excited to be partnering with Natalie and the rest of the Viewpath team as they continue to win and delight customers around the world.”
Adds a personal dimension to digital sales cycles, increases conversion rates, and boosts customer engagement
Kaltura, the leading video technology provider, unveiled Kaltura Pitch. Kaltura Pitch is an easy-to-use sales and customer engagement tool for creating, sending and tracking personalized video messages to prospects and customers. Available immediately, Kaltura Pitch lets sales teams move away from dull text-based emails that clog up recipients’ inboxes and often don’t even get opened. The tool also incorporates detailed engagement metrics that provide sales professionals with instant feedback on how their video messages are performing. The app is available as a web version and via mobile, with the native mobile app to be released later this year.
Kaltura Pitch is fully integrated into CRMs, email platforms and prospecting platforms such as Salesforce, Hybris, Microsoft Outlook and Gmail, and improves sales outcomes by using the engaging nature of video to accelerate digital sales cycles. It is already deployed by several leading corporations worldwide who are using it to turbocharge their digital sales cycles.
Kaltura Pitch streamlines the sales process, giving sales teams the opportunity to create and send video messages at various points in the digital sales cycle to customers and prospects. For example, they can create and send introductory video messages, pre-meeting video messages, post-meeting follow-up video messages, sales enablement video demos, and RFP submission video messages.
The newest addition to Kaltura’s customer experience video solutions, which range from marketing and sales to customer education and support, Kaltura Pitch lets sales representatives easily record and send messages from their mobile phone or webcam, or even create advanced visual objects using the Kaltura authoring suite. They can add a personal note, as well as attach other digital assets, videos or documents. Kaltura automatically packages everything into a fully branded email and landing page. Sales representatives also receive notifications on when the video has been viewed, how many times it has been watched, and how much of the video was watched.
“These days, sales professionals often conduct a fully virtual sales process, and never meet, or only get very limited face time, with their prospects. Kaltura Pitch is a game-changer because it brings a personal dimension to digital selling, and allows sales reps to make those personal connections, even from afar,” said Dr. Michal Tsur, Kaltura Co-founder, President & General Manager – Enterprise & Learning.
“We’re truly excited about Kaltura Pitch – it’s an easy-to-use tool that gives sales teams the opportunity to stand out from the crowd and accelerate their sales cycles. Plus they receive invaluable insights into how their targets are responding to their personal video messages and can then adjust their campaigns accordingly,” Tsur added.
Over the past few years, Kaltura has invested heavily in video solutions for the digital workplace, with market-leading products for executive communication, internal knowledge sharing and collaboration, and corporate learning and development. The firm is now enhancing its existing solutions for customer experience, which include dedicated video portals for customer education and support, as well as video marketing tools, with Kaltura Pitch. Kaltura has solutions across the entire video continuum covering internal and external use cases.
Bonnie Crater Thinks That a Marketing-Centric Solution Doesn’t Show the Whole Revenue Picture (Inclusive of Sales) and Doesn’t Drive Alignment Within the Greater Organization
Last month, Marketo acquired Bizible in an effort to get their customers better insights into their marketing funnel. But, Bonnie Crater, CEO of Full Circle Insights, says it’s not going to cut it.
Why?
Bonnie feels that marketers still won’t be able to see all the data they need to garner actionable insights.
Bonnie added that sales and marketing MUST be tied together in order to accurately see how marketing efforts are driving revenue and lead generation. That’s why she believes all marketing ROI measurement platforms need to be built in Salesforce—so that they can leverage Salesforce’s gold mine of data to stay in the know on how marketing efforts are moving the needle.
We sat down with Bonnie to better understand her views on Marketo-Bizible integration and the next most disruptive force in the salestech industry- GDPR compliance, AI and machine learning for sales and markteing and her product roadmap for 2018 and beyond.
Bonnie Crater, President and CEO, Full Circle Insights
How would Digital Source Tracker improve marketing and sales ROIs? How do you measure the performance of Digital Source Tracker?
Digital Source Tracker adds an additional capability to the Full Circle product suite offering a more complete picture of the customer journey that may start with digital engagements, including anonymous touches, from online campaigns. This will help marketers better allocate marketing spend.
What do you make of the present marketing attribution vista – the challenges and the available solutions?
At the moment Full Circle Insights is the only B2B marketing attribution and funnel metrics solution that is native to Salesforce and works with all the major Marketing Automation Platforms – enabling true marketing and sales alignment around a single source of truth. Other attribution solutions on the market have recently been acquired by marketing-centric vendors vying for the “single source of truth” moniker. The challenge is that a marketing-centric solution doesn’t show the whole revenue picture (inclusive of sales) and doesn’t drive alignment within the greater organization.
What is your take on the recent Marketo acquisition of Bizible? How much impact will it have on attribution and ROIs?
Right now there is a war for the system of record and islands of information are being created by single-sided martech solutions.
I see this as Marketo firing a shot over Salesforce’s bow. A true system of record needs to include the whole marketing and sales equation. Without both sides, you only have half the picture. With all marketing data stored alongside sales data inside the CRM system, organizations can choose the optimal set of marketing campaigns and sales activities to achieve company goals.
How do you solve the primary challenges of your customers?
The primary challenge our customers have is that they need to understand how marketing campaigns are affecting revenue but their Marketing Automation Platform (MAP) never matches what’s inside Salesforce. Full Circle Insights takes information from the MAP and measures marketing performance within the CRM. This allows for marketing and sales alignment around a single data set.
How do you prepare for the post-GDPR disruptions? What resources are you leveraging/ referencing to gain better insight on GDPR?
As a native Salesforce application, we are in a very strong position vis-à-vis non-native applications with respect to GDPR. For Full Circle Insights and our customers, we are leveraging the Individual Objective technology inside Salesforce that allows us to remove personal information across the Salesforce platform, including native applications like ours. Similarly, we’re also able to take advantage of the technology that will also allow us to anonymize personal information so that there is still the ability to track historical campaign information and attribution without tying back to an individual and their personal information.
What does your Product Road Map for 2018-2020 look like? Which new marketing technologies are you keenly following?
We preach the philosophy of empowering marketing to drive revenue growth, and as it becomes more obvious that marketing performance is measured by sales outcomes and the demonstration of direct correlation between marketing activities and pipeline/revenue dollars, we get more excited about how much our product roadmap aligns with the direction of performance-driven marketing.
It’s important to understand that marketers need to gain trust from the sales department. Namely, the marketing activities and campaigns are leading to revenue outcomes.
Today, more and more marketers agree that the measurement of various areas of funnel outcomes help shine a light on the effectiveness of marketing. That transparency and unearthing of insights from data help marketing gain trust from sales. These various areas of funnel outcomes become KPIs of marketing effectiveness, and not only do they include revenue attribution to campaigns, they include initial and intermediate success metrics through each stage of the funnel (for example, the conversion and velocity metrics of the marketing-to-sales handoff as a KPI of marketing lead quality and validation of a marketing’s qualification process).
Full Circle Insights will continue to invest in its product that enhances the Salesforce model to capture the data that enables those metrics. For example, we will invest in enhancements that enable lift analyses across marketing and sales activities and across funnel stages.
We will invest in “net new data”, as more data from more sources help create a clearer picture of marketing performance and how to drive revenue. The recently announced Digital Source Tracker adds anonymous digital touches to better understand the source of leads and opportunities, therefore providing an understanding of which digital channels (or campaigns, sites, content delivered, etc.) are most effective.
Full Circle Insights products will begin driving more of the insights layer. Today, we drive the data layer and we enhance your insights layer via reporting packages we create. All of the data, reporting, and insights utilize Salesforce and its reporting model. As Salesforce customers move to Lightning, we can foresee customers looking to greater analytics and more powerful reporting.
From “more powerful reporting”, customers will transition to the obvious “what does this report tell me, can you please inform me of what I’m looking at and how to act?”
In order to drive more of the insights layer (on top of our excellence today around the data layer), Full Circle Insights products will incorporate more analytics and more reporting output in order to help marketers drive conclusions and actions from data. This comes in the form of more advanced charts, guiding customers by being instructive about what they’re looking at on the screen (and how to interpret), and even providing recommendations.
Regarding exciting technologies that we’re watching… Einstein and AI:
These two things are exciting. Einstein will continue to ingest new data and be smarter about what it’s ingesting. Piles of words and events/behaviors will be captured, and Einstein will better cluster or understand how to associate those into concepts. This leads to an ability to predict outcomes and prescribe actions for marketers and sales professionals. While we are still a long way from having a machine run marketing and sales, we are excited about the potential for us to get smarter about what works and what doesn’t.
Where do you see AI and ML taking marketing and sales in terms of data and insights?
The B2B customer journey is complex and as marketers, we are challenged with a wealth of data and how to best use it in order to engage prospects. It can be hard to tease out signals versus noise. The promise of AI for marketers is to deliver the right message to the right person, at the right time and across the right channel. Full Circle Insights enables better data and better insights that can feed and better inform AI for a more accurate end result.
The Former Global COO of GroupM’s [m] PLATFORM, to Guide NCC’s Expansion from Linear TV Leader to Comprehensive Linear and Addressable Media Business
Charter Communications, Comcast Corporation, and Cox Communications have Nicolle Pangis to serve as president and CEO at NCC Media. Nicolle will lead NCC in the next phase of the company’s development, building upon its strength in linear TV to introduce a scaled, data-driven media business for both linear and addressable buying. Charter Communications, Comcast, and Cox are the owners of NCC Media. NCC Media is the national advertising sales, marketing, and technology company and has named programmatic ad pioneer recently.
At the time of her hiring as NCC Media CEO, Nicolle Pangis, said, “NCC Media is a trusted media partner for many of the world’s largest advertisers and I’m thrilled to join the company as we launch the next phase in our development.’
The new President and CEO at NCC Media, added, “I’m excited to build out the teams and platforms that truly unlock the best of NCC Media and empower our partners and brands with the best products as the evolution of addressable media continues.”
NCC Media Helps to Reach to Consumers in Premium Television Programming
Currently, NCC Media is recognized as a multiscreen media sales company that represents video programming providers and select digital partners in every US market. NCC Media provides advertising solutions that allow them to reach today’s consumers in premium television programming and in targeted online content on every screen.
As NCC president and CEO, Nicolle Pangis will lead all revenue, business operations and technology development with a focus on partnering with and empowering brands to connect with audiences at scale wherever and whenever they watch content. Nicolle had previously served as the global Chief Operating Officer at GroupM‘s [m] PLATFORM where she oversaw strategic partnerships, product management, and technology development.
“NCC has an excellent reputation in the linear ad space, and will now extend that leadership position into the advanced ad business,” said David Kline, Executive Vice President and President of Media Sales at Charter Communications.
David added, “Nicolle, now armed with premium multi-screen television content, great viewership insights and the scale required to deliver on advertisers needs, combined with her past experiences in programmatic digital is the perfect combination needed to drive NCC to great heights.”
“As digital continues to increase, media dollars consolidate and new content enters the market, NCC will provide the advertising ecosystem with a consistent offering that combines the best of television with that of digital,” said Marcien Jenckes, President of Advertising at Comcast Cable.
Marcien added, “Nicolle is the perfect person to lead the charge at NCC. She understands the needs of marketers and the complete media landscape.”
Nicolle Pangis is a Formidable Force in the Programmatic Digital Media Ecosystem
Prior to [m]PLATFORM, Pangis was a central figure in the success of Xaxis, a pioneering programmatic digital media business, serving first as the global Chief Revenue Officer, followed by the global COO. Key highlights include launching the company’s machine learning technology team and playing an instrumental role in the sale of Open AdStream to Appnexus.
A recognized leader in the media industry, Nicolle has been named to the Adweek 50 list, Ad Age’s 40 Under 40, Business Insider’s 30 Most Powerful Women in Mobile and Crain’s 40 Under 40 and honored as a Working Mother of the Year by Working Mother Media and Advertising Women of New York.
Billy Farina, Senior Vice President at Cox Media, said, “We are excited to have Nicolle on board to lead NCC’s transition. This is another step in future-proofing NCC and a clear sign that we are reinventing the business to meet the demands of brands and marketers.”
In April, NCC made the first step in its transition and announced the creation of a new division within the organization to design, deploy and sell unified advertising solutions across NCC’s participants’ national footprint. The group will build products that deliver targeted audiences across linear and Video on Demand (VOD) platforms. It will drive research, data and analytic capabilities to provide advertisers and agencies with the ability to measure the effectiveness of an advertisement and simplify how they manage campaigns.
New Categories in Bedrock Data Fusion Available as Part of On-Demand Data Warehouse Include Finance, Project Management & Subscriptions; To Be Featured at This Week’s Data Summit in Boston
The explosion of SaaS systems has created data chaos. Executives lack clarity and analysts spend endless time wrangling data across multiple applications. To help businesses grow in this chaotic ecosystem, today, Bedrock Data™ has announced the release of a new wave of connectors for its Fusion software. The company is now expanding its library beyond CRM, marketing automation, and support categories into project management, finance, subscriptions, and billing. New connectors from Bedrock Data include Jira for project management and QuickBooks, Xero and NetSuite for finance, and Zuora & Recurly for subscriptions.
Marrying Data Across Silos No Longer Requires Manual Data Matching by an Analyst
“Expanding our connectors gives Fusion customers the ability to unify customer data across even more customer touchpoints,” said Taylor Barstow, CEO of Bedrock Data.
Taylor added, “Customers can tie together Jira data with customer success or renewal outcomes, or connect marketing and sales activities to financial outcomes, as just a couple examples. Marrying data across silos no longer requires manual data matching by an analyst – it’s automatically unified by Fusion.”
At the time of this announcement, we sat down with CMO of Bedrock Data, Zak Pines to understand the core tenet of the technology driving Fusion. Zak Pines said, “We believe that more business value comes from analyzing data than being forced to spend time compiling, cleaning and formatting data.”
Zak Pines, VP of Marketing, Bedrock Data
Zak added, “Traditionally, IT, analysts and ops teams have had to manually extract data from each application, format it for consistency, eliminate duplicates, resolve conflicts, and transform many data models into a single schema. By automating the entire data pipeline, we save people the agony of having to clean data by hand. They can get right to analysis and work with clean data, rather than spending time mapping relationships between fields and join the tables into a master dataset.”
Real-Time Dashboards by Eliminating the Delays of Data Preparation
Fusion was launched in March to dramatically reduce the time and cost associated with unifying customer data across cloud applications. Customers create a Fused Database, an on-demand SQL warehouse, that enables Customer 360 analytics, business intelligence, and real-time dashboards by eliminating the delays of data preparation.
The newly released connectors open up powerful capabilities for Bedrock Data / Fusion customers using CRM such as Salesforce and Microsoft Dynamics and marketing automation software such as HubSpot and Marketo, Fusion connectors that are gaining traction within their user and partner communities.
Fusion is one of a handful of software selected by HubSpot to be included in its Apps for Agency Services Program, featuring complimentary software for the HubSpot partner ecosystem to provide value-add services for customers.
On the Marketo side, Fusion has been recently featured at multiple Marketo user group events including Boston Marketo User Group meetups and webinar series.
“The challenge of unifying customer data and enabling rapid data warehousing and business intelligence is common to many businesses today. I’m impressed with the vision Fusion is delivering,” said Paul Green, Director, Marketing Technologies at Extreme Networks.
Paul added, “Marketing professionals have a critical need to look at data from multiple systems in order to get a complete picture of customer engagement. This is often a manual process today. The ability for organizations to automate consolidation of these disparate data sources should offer a competitive advantage.” Paul is also the Co-Leader of the Boston Marketo User Group (BMUG).
Bedrock Data Fusion is compatible with many different business intelligence and reporting tools, and Bedrock Data has recently joined partner programs with companies, including Looker.
Barstow will be showcasing Fusion at a product keynote at DBTA’s Data Summit in Boston this Wednesday, 23 May at 9:45 AM local time, while Zak Pines, VP, Marketing will be sharing perspective on 360 Degree of the Customer as part of the session titled “Overcome Data Silos to get a Unified View of Customers” on the “Competing on Analytics” track that is taking place on Tuesday, 22 May at 12:00 PM.
Currently, Bedrock Data dramatically simplifies how businesses unify customer data across multiple cloud applications. Bedrock Data Fusion automates the traditionally tedious processes of data integration and preparation, creating a trusted Fused Database for customers’ dashboards and business intelligence.
Our customers use Bedrock Data to accelerate analytics with tools such as Tableau, Microsoft PowerBI, Looker, Amazon QuickSight and YellowFin, eliminate manual data preparation and get a unified view of customers.
We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. We will have to use at least one cookie to ensure that you won't have to make this choice again.
