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Makro Cash & Carry CZ Deploys Zilliant Sales IQ™ to Expand Customer Lifetime Value

With Zilliant Sales IQ, the company now boosted delivery of actionable, real-time sales intelligence to the sales team

Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, today announced that customer Makro Cash & Carry CZ (Czech Republic), a member of METRO, a leading international specialist in wholesale and food retail, has deployed the Zilliant IQ Platform.

Marek Haller
Marek Haller

“Makro has, in the Czech market, a strong and established customer base,” said Makro Head of Revenue and Pricing Management Marek Haller. “Zilliant demonstrated a substantial opportunity in our business to expand customer relationships with profitable account penetration.”

Also Read: The Spiraling Rise of Sales Enablement, Just Backed by Better Science

Makro is facing the challenges of foodservice distribution: many product SKUs, thousands of foodservice customers, and a sales team of 250, ensuring that Makro customers buy a wide selection of products is essential to the business. With Sales IQ, the company now boosted delivery of actionable, real-time sales intelligence to the sales team.

“The best part of deploying Sales IQ has been the excitement and energy from our sales team,” said Haller.

Marek added, “They’re excited to receive the actionable intelligence, call the customer, have a richer, more relevant conversation, and of course, close more deals.”

Also Read: Current AI System of Growth Spans SalesTech, MarTech, and AI

Greg Peters
Greg Peters

The actionable sales intelligence is being deployed into Makro’s homegrown customer relationship management (CRM) system where salespeople can easily see and act on the intelligence, improving their effectiveness and reducing time spent on administration.

“We’re thrilled to have Makro on board as a valued customer,” said Zilliant CEO Greg Peters.

Greg added, “We welcome many years of shared success ahead, helping the company maximize the lifetime value of every customer relationship.” ­

Also Read: The Growing Role of Salesforce in the Marketing Attribution Ecosystem

Tech Data Appoints Raffaelo Piccolo to Lead Mexico Operations

Tech Data has announced it has appointed Raffaelo Piccolo as MD, Mexico effective 1 June 2018. Piccolo will oversee the strategic direction and execution of all sales and marketing functions for Tech Data’s operations in Mexico, with a focus on profitable revenue generation, key initiatives to cultivate hypergrowth, new business development, and enhanced vendor relationships. Piccolo will be based in Mexico City and report to Deena Piquion, vice president and general manager, Latin America and Caribbean (LAC).

Also Read: The Spiraling Rise of Sales Enablement, Just Backed by Better Science

“Raffaelo’s experience with recognized leaders in technology and business process has equipped him well for his new position,” said Piquion.

Deena added, “We believe Raffaelo‘s passion to serve customers and develop a team of high achievers will further build upon our success and momentum in Mexico. His experience with integrating teams and enabling a successful environment that continually exceeds expectations will help propel digital transformation forward for our customers in Mexico.”

Piccolo joins Tech Data with more than 20 years of progressive leadership experience in IT and business consulting. Most recently, he served as managing sales director for HPE Aruba in Mexico since November 2015. In this role, he led the integration of HPE Networking and Aruba in the country, defining a unified workforce organization to deliver exponential growth within the combined portfolio.

Piccolo joined Hewlett-Packard as a solution manager in 2003 and progressed through various sales and marketing leadership roles, including account management for HP partners. He began his career with McKinsey & Company, serving as an analyst and an associate. Piccolo holds a Bachelor of Science in Industrial and Systems Engineering from the Monterrey Institute of Technology and Higher Education (ITESM) and an MBA from the University of North Carolina at Chapel Hill.

Also Read: Current AI System of Growth Spans SalesTech, MarTech, and AI

Gresham Appoints New Regional Director of Sales for Asia Pacific

Gresham Technologies plc, the leading software and services company that specializes in providing real-time data integrity and control solutions, has announced the appointment of Khee Joo Tan (KJ) to the company as director of sales for the AP region.

KJ will lead business development, direct sales and partnerships to expand Gresham’s Clareti platform client base, which already includes major banks and asset managers. KJ has over 25 years experience, most recently as Senior VP for Smartstream, where he ran sales and partnerships for APAC. He will join an already strong, regional Gresham team based in SingaporeKuala LumpaSydney, and Melbourne.

Also Read: Current AI System of Growth Spans SalesTech, MarTech, and AI

Having recently been recognized by the prestigious Queens Award for Enterprise: International Trade, this appointment further demonstrates Gresham’s commitment to the AP market.

Bill Blythe, Global Business Development Director of Gresham:

“The opportunity for Gresham in AP is enormous and KJ joins us at a key time in the company’s regional expansion. His deep industry knowledge within financial markets will help us accelerate our growth and build on our fantastic client reputation.”

KJ commented: “Data Integrity is now a top issue at board level. Disruptive developments in the sector, such as the ASEAN Banking Integration Framework, and increasingly demanding regulations mean that firms need more innovative technology to evidence control of their data.

Also Read: The Spiraling Rise of Sales Enablement, Just Backed by Better Science

I am excited to join the Gresham team, the Clareti platform is the most advanced technology in its field and already proven at the highest level.”

KJ previously held roles at Smartstream, Tibco, TCS and FRS Global and holds degrees and PG honors from the University of Auckland, the University of New South Wales and the University of Sydney.

Parabola Raises $2.2 Million to Help Manual Work Automation

Matrix Partners backs Parabola as it introduces new product offering that empowers non-engineers to fully leverage data

Parabola has announced that it has raised $2.2 million in seed funding. Matrix Partners led the investment with participation from AngelPad, Merus Capital, Abstract Ventures, and individual investors including Alex Kvamme and Mike Hennessey. Funds will be used to scale product development and sales as Parabola strives to ensure that everyone can automate manual work, even without coding experience.

Currently, Parabola helps teams embrace work automation to reduce busywork and automate processes via an easy-to-use, drag-and-drop interface.

“It’s our strong belief that not everyone needs to learn how to code. Coding has a steep learning curve, involves the adoption of entirely new mindsets, and requires a high overhead to stay fresh,” said Parabola co-founder and CEO, Alex Yaseen.

Alex added, “With Parabola, we are empowering non-engineers to be more productive by enabling them to work with data in entirely new ways without needing to code or maintain any infrastructure. Parabola lets knowledge workers automate huge amounts of their daily work, freeing them to focus on the things they’re uniquely skilled to do rather than on tedious tasks.”

“Parabola has been a game changer in our ability to build custom reporting, often bypassing the need for an additional new service, all without having to wait for an analyst and/or dev person to get involved,” said Reid Sheldon, Director of Global Digital Brand Marketing at Volcom.

Using Parabola’s simple drag and drop interface for work automation, teams can pull in live data from anywhere, transform data, and push it automatically into a third-party tool, export it into a file, or trigger actions like sending emails or texts. By automating these processes, Parabola makes data easier to access and actually use, reducing a lot of headaches teams experience today. Additionally, the Parabola platform reduces burdens on engineering teams because it enables non-technical staff to handle more tasks themselves, increasing productivity and efficiency for all.

Additionally, Parabola is also announcing support for large data, enabling non-engineers to use data sets that would crash traditional spreadsheet tools. This makes it possible for non-technical people to finally get to work with large data sets in real time and fully on their own.

Ilya Sukhar
Ilya Sukhar

“I’m incredibly excited about Parabola’s potential to change how knowledge workers do their everyday work. The product distills the power of programming and data down to a simple workflow tool that is accessible to anyone who’s used a spreadsheet before,” said Ilya Sukhar, general partner at Matrix Partners. “As our economy becomes increasingly stratified by the level of software and data leverage employed, I’m optimistic that companies of all kinds will keep pace by empowering their teams with Parabola.”

Alex Yaseen
Alex Yaseen

Parabola was co-founded by Alex Yaseen, a former strategy, and operations consultant at Deloitte who performed wide-ranging data analysis for clients while building models that could handle data analysis and process optimization, and Mike Lang, a software engineer at Yahoo! Sports who built the RESTful web service layer for one of Yahoo’s most popular APIs.

Based on their experiences, Yaseen and Lang set out to create a product that merged the best practices of the software engineering world with the increasingly sophisticated data needs of knowledge workers. The resulting product for work automation gives everyone from sales to marketing to product management and more the ability to be self-sufficient without requiring an engineering background.

Salsify Joins Amazon Marketplace Developer Council

The move furthers Salsify’s ongoing commitment to building innovative technology supporting businesses that sell on Amazon and across the digital shelf

Amazon selected Salsify, the leading product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, to join its newly-formed Amazon Marketplace Developer Council.

Members of the Amazon Marketplace Developer Council have a unique perspective and understanding of the small- and medium-sized businesses that sell on Amazon. Through the Marketplace Developer Council, members share valuable insights and feedback on existing and prospective tools and programs to influence and shape the roadmap and priorities for Marketplace Web Service APIs and associated tools.

Also Read: Current AI System of Growth Spans SalesTech, MarTech, and AI

“Salsify is committed to building the most effective and efficient connections to the entire commerce ecosystem for the brands we work with,” said Jason Purcell, CEO of Salsify. “Joining the Amazon Marketplace Developer Council extends our role in ongoing conversations and development around what it takes for brands to meet the needs of consumers everywhere they shop online.”

Salsify provides brands with the latest retailer and sales channel requirements and can support the schemas for any endpoint across the modern commerce ecosystem. Salsify provides brands selling on Amazon the ability to automate the submission of optimized product content, saving them time setting up new products and improving listings for the Marketplace.

Also Read: The Spiraling Rise of Sales Enablement, Just Backed by Better Science

Indico Announces the First Enterprise AI Product Purpose-Built for Business Users

Connects machine learning to business challenges to help enterprise users streamline highly manual, document-based business processes and gain new insights from unstructured content

Indico, a provider of Enterprise AI solutions for unstructured content, announced the release of the latest version of its application. The machine learning solution is built to make artificial intelligence more accessible to business users looking to automate manual processes, augment existing workflows with greater intelligence, or discover new opportunities and risks within existing unstructured data.

Indico’s new application offers highly functional and efficient machine learning capabilities specifically designed for text, images, and other document-based information such as PDF and Word documents. Indico leverages a proven data science technique called Transfer Learning offering enterprises important advantages in their ability to apply machine learning to unstructured content compared to existing solutions. With Indico:

  • Users can effectively train models with 100X – 1000X fewer data.
  • End-to-end deployment time is accelerated by as much as 10X.
  • Operational and hardware costs can be reduced by as much as 90%.
Tom Wilde
Tom Wilde

“Enterprises are struggling to apply AI to unstructured content, which makes up over 80% of the data in most organizations,” said Tom Wilde, CEO at Indico.

Tom added, “Existing solutions require huge training datasets, expensive hardware, and hard-to-find machine learning expertise. Indico is eliminating these barriers by enabling enterprises to use much smaller sets of data to create customized machine learning models to solve unstructured content challenges and gain the significant business benefits that come with it.”

The offering is designed for two primary use cases in the enterprise:

Intelligent Process Automation – accelerating existing business processes that are highly manual and involve analysis of large amounts of unstructured data and documentation; e.g., Content Process Automation, Contract Review & Analysis, RFP Analysis & Composition, and Risk/Compliance Analysis.

Powerful Content Insights – analyzing existing unstructured datasets to fuel innovation, enhance customer engagement, and find new operational efficiencies and business opportunities; e.g., Resume Screening & Analysis, Customer Interaction Analysis, Content & Image Classification, and Sales Opportunity Prospecting.

Indico’s latest version offers a number of other important advantages for users:

  • Flexible customization – Ability to quickly build custom models for specific domains, industries and uses cases, without data science expertise.
  • Performance explainability – Provides a detailed explanation of model performance so users can understand the basis of data insights and conclusions.
  • No data leakage – No “sharing” of users’ enterprise data to obtain results.
  • Platform, text, image APIs – Available in pay-as-you-go or enterprise versions for flexibility across business and user requirements.
  • Multiple deployment options– Docker-based deployment supports all public clouds as well as on-premise/virtualization environments.
  • Expert guidance and support – Indico can help accelerate your efforts and assist with use case identification and deployment best practices.

The solution features three core modules that can be used in correlation and individually:

  • Indico Discover – For users with large datasets that may have value, but not sure where to start, this module lets them explore the data they have and the insights that might exist, and the models that can be created.
  • Indico Teach – Presents first pass data results in an understandable way to business users so that they can easily transfer their knowledge of the data into a model. Validates when sufficient model training has been achieved and creates a closed-loop environment to help the model continuously learn while in deployment.
  • Indico Review – Enables users to understand how their model is performing, and easily identify and reconcile any mis-labeled data. Provides comprehensive model performance analytics and explainability.

Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

The platform’s AI-Generated emotional language increased engagement by 24 percent and delivered deep customer insights

Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and conversions.

As a marketing innovator, Caesars Entertainment is laser-focused on increasing customer engagement in a meaningful way and is working with Persado and Salesforce to achieve this goal. In particular, Persado has been working with Caesars to generate the specific language and emotions to best resonate with its audience. From there, Caesars has been able to seamlessly deliver highly personalized messages through Salesforce Marketing Cloud to its customers. Through its work with Persado, Caesars has seen a more than 12 percent increase in email open rates and a 24 percent lift in click-through rates.

Also Read: Current AI System of Growth Spans SalesTech, MarTech, and AI

Tonya Carpenter
Tonya Carpenter

“Personalization is a key goal for us at Caesars and we partnered with Persado and Salesforce to deliver email personalization that is focused on driving business results,” says Tonya Carpenter, Director of Email Marketing. “Not only that, but we are gaining a deeper understanding of our customers and are also gaining insights into the factors that are driving customers to engage.”

Persado’s integration with Salesforce is unique in that it allows companies to take advantage of Persado One – a solution that uses deep learning algorithms to analyze previous marketing program data to create an emotional profile for individual customers, and then generates individually targeted relevant language for unprecedented personalization of campaign content across channels. Specifically, Persado One’s integration with Salesforce Marketing Cloud allows for the dynamic delivery of individually personalized emotional content in a single campaign — a first in the email world.

Also Read: The Spiraling Rise of Sales Enablement, Just Backed by Better Science

Persado CEO Alex Vratskides, added, “Persado is proud to partner with companies that share our vision of driving brand engagement through innovation, and we are thrilled to see the positive impact of our AI-powered solutions across Salesforce Marketing Cloud as an ISV partner. We are confident that this partnership will continue to give marketers a competitive edge in today’s always-on landscape by helping them better understand and engage customers, create more personalized experiences, and leverage data to make informed decisions all through the power of Persado’s AI platform.”

Salesforce Positioned as a Leader in the 2018 Magic Quadrant for CRM Customer Engagement Center for Tenth Consecutive Year

Salesforce, the global leader in CRM, has announced that for the tenth consecutive year, Gartner, Inc. has positioned Salesforce as a Leader in its May 2018 Magic Quadrant for CRM Customer Engagement Center. Currently, Salesforce Service Cloud empowers companies to deliver intelligent, personalized and seamless customer experiences across every channel, empowering them to grow their businesses.

Bill Patterson
Bill Patterson

“Customer expectations for service have never been higher. In order to thrive in the Fourth Industrial Revolution, companies must provide a seamless service experience spanning B2B and B2C,” said Bill Patterson, SVP and GM, Service Cloud, Salesforce.

Bill added, “As the world’s #1 platform for customer service, we’re committed to empowering every company to deliver personalized, connected customer experiences on every channel and device.”

According to Gartner, “this Magic Quadrant examines the global market for customer service and support applications that enable customer service and support agents to engage customers through their preferred communication channel. It covers a wide range of customer service applications for organizations with customer engagement centers (CECs) ranging from very small (fewer than 20 agents), through average size (50 agents) to very large, distributed centers (over 10,000 agents).”

Service Cloud Empowers Companies to Transform Customer Service

Service Cloud, the world’s #1 intelligent customer service platform, enables companies to transform the customer and agent experience with an AI-powered, agile platform built for the modern era. Across every channel—whether messaging, video, communities, web chat, in-app, email, phone or even communicating directly with IoT-connected products—Service Cloud helps leading brands use service as a competitive advantage by delivering personalized, connected customer service experiences.

UpSnap Engages MarketStar as Sales Channel for Proprietary IDM Solution

UpSnap has engaged MarketStar to augment the existing sales organization and act as an additional sales channel

UpSnap, a leading provider of mobile and intent-based advertising solutions, has announced a partnership with MarketStar, the industry-leading provider of Sales as a Service® solutions. MarketStar has partnered with some of the largest brands and agencies in the world.

Under the terms of the agreement, UpSnap has engaged MarketStar to augment the existing sales organization and act as an additional sales channel for the Company’s Intentional Direct Mail (“IDM”) technology.

“We are pleased to be working alongside MarketStar, the industry’s leading sales as a service provider to assist with our distribution and sales strategy for IDM,” said Bruce Howard, CEO of UpSnap.

Bruce added“This relationship creates a new avenue for us to explore outside of the traditional direct sales channel currently utilized and in addition to our relationship with User Friendly Media. We anticipate our partnership with MarketStar will drive revenue growth moving forward as new customers recognize the unique value proposition that IDM offers.”

The Company will continue to pursue its direct sales strategy in addition to the partnership with MarketStar. Both IDM and the Company’s legacy mobile DSP, targeted at SMBs will remain a focus of UpSnap’s sales strategy over the course of 2018.