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Bitdefender Expands Further into Data Center and Cloud Security With Dedicated Team Led by New Vice President Michael Gable

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Bitdefender Expands Further into Data Center and Cloud Security With Dedicated Team Led by New Vice President Michael Gable

Bitdefender, a leading global cybersecurity-technology company protecting 500 million users worldwide, has appointed Michael Gable as Vice President of its Data Center Group, a new division focused solely on cloud and data center security.

The move is part of Bitdefender’s wider strategy to leverage its unique technologies to secure server and virtual desktop workloads running on software-defined, hyper-converged and cloud infrastructure. This heightened focus on the data center security market will drive explosive growth in a segment with tremendous potential.

Michael Gable is a security industry veteran with more than 20 years of experience in sales leadership, strategic alliances, professional services and sales engineering. In this new role, he will focus on helping enterprises solve cloud-workload security challenges, developing strategic alliances with key ecosystem partners and growing Bitdefender’s channel network in the data center segment.

Michael Gable
Michael Gable

“Bitdefender’s solutions leverage virtualization and cloud infrastructure to provide security which was not possible in the legacy data center world,” said Gable.

Michael added, “These security solutions are highly effective against today’s most sophisticated attacks and they’re invisible to the attackers. They are built from the ground up for the modern data center and cloud infrastructure, delivering award-winning next-generation security plus a host of unique benefits that let enterprises extract maximum value from their datacenter-transformation initiatives. I look forward to helping organizations solve their data center-security challenges.”

Bogdan Irina
Bogdan Irina

“We are delighted to welcome Mike as a key member of our global enterprise team,” said Bogdan Irina, Chief Operating Officer, Bitdefender.

Bogdan added, “He will play a key role in expanding our efforts in the data center and cloud space, bringing more than two decades of technology and cybersecurity sales-leadership experience.”

Bitdefender’s award-winning datacenter- and cloud-security solutions, GravityZone Security for Virtualized Environments (SVE) and Bitdefender Hypervisor Introspection (HVI), help organizations reduce the attack surface and prevent, detect, investigate and respond to advanced threats, known and unknown.

Certified as Nutanix-, Citrix-, and VMware-Ready, GravityZone SVE is a cloud-workload security platform that delivers layered next-generation defenses, while maximizing the efficiency of security operations, promoting infrastructure utilization and optimizing end-user experience.

Named by industry analysis firm IDC “a qualitative improvement in the security of virtual environments*,” Bitdefender HVI uniquely protects data center infrastructure against advanced persistent threats through live memory introspection at the hypervisor level.

Kia Motors America Appoints Michael Cole As Chief Operating Officer And Executive Vice President

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Kia Motors America Appoints Michael Cole As Chief Operating Officer And Executive Vice President

Auto Industry Veteran Oversaw Kia’s Sales Growth in Europe Since 2012

Kia Motors America (KMA) has announced the appointment of Michael Cole to the role of Chief Operating Officer and Executive Vice President. Michael Cole – the Chief Operating Officer of Kia Motors Europe since November 2012 – will serve as the central point of contact for all sales, marketing, service and corporate and product planning functions in the US, and will report to KMA’s president and CEO, Sean Yoon.

In his leadership role with Kia Motors Europe, Michael Cole oversaw forty percent sales growth, outpacing the 27-percent growth in the recovering European market. Prior to that, he served as managing director of Kia Motors (UK) and led the wholly-owned subsidiary to several sales records and through a period of sustained new product activity.

“Kia’s sales, market share and brand awareness increased dramatically across Europe under Michael Cole’s leadership and his wealth of knowledge and experience will serve our U.S. operations well as we continue to sharpen the focus on retail sales,” said Sean Yoon, president and CEO, Kia Motors America.

Sean added, “We have an aggressive slate of new and redesigned product launches scheduled for the next eighteen months, and I look forward to working with Michael to increase demand for Kia’s award-winning vehicles in the United States.”

With over thirty years of automotive industry experience, Michael’s career also includes corporate and field-based roles with Toyota and retail experience with one of the UK’s largest Ford dealers.

“I am delighted to take up my new position at Kia Motors America and for the opportunity to work with the company’s team members and dealers. Working together, our goal is to deliver the sales growth and brand reputation enhancement that our great products and services deserve,” said Michael Cole.

Michael added, “My experience in Europe demonstrates what Kia can achieve, and our future success in the U.S. will be driven by a similar focus on our key strengths of world-class design, quality and reliability, technology and safety, and a promise to offer our customers the best purchase and ownership experience.”

Kusko Hired As VP, Customer Success, As Worklio™ Launches Its PEO Platform

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Kusko Hired As VP, Customer Success, As Worklio™ Launches Its PEO Platform

Worklio™ — the new and powerful payroll software platform that is purpose-built for PEOs, ASOs and Staffing Firms — is expanding its sales, support and coverage capabilities with the addition of industry veteran Angela Kusko.

Industry leader Angela Kusko is the new Vice President, Customer Success at Worklio. She has been hired to lead US-based support for Worklio™, the new and powerful payroll software platform that is launching after several years of research and development.

Also Read: Millennials are a Powerful Buying Force in Every B2B Sales Equation

Robert Österlund
Robert Österlund

“We are delighted to have Angela join Worklio™,” said Robert Österlund, CEO and Founder of Worklio™.

Robert added, “Her experience and reputation in the industry is a solid addition to the team and will further broaden our sales and support capabilities as we move toward the launch date. Angela’s decision to join the Worklio™ team speaks to the excitement and reputation we’re building as we move to provide a modern and much-needed technology alternative for the PEO industry.”

Angela comes to Worklio™ with more than twenty years of experience in the PEO industry. She has run operations for PEOs across the United States and has worked in every department, which allows her to align better with customers’ specific needs in the sales process. Angela also has more than eight years of experience in running a PEO payroll software company. Her PEO operational experience, combined with her technical experience, gives her a unique perspective on the payroll software industry.

Also Read: Sales-Marketing Partnership Critical to Drive Revenue Growth for Businesses

“Technology is key and a PEO wants to automate its processes,” Angela Kusko said.

Angela added, “I am very excited to be afforded this opportunity to assist in bringing Worklio’s top-notch solutions to the industry.”

Two Worlds Converge: Predictive + ABM

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Two Worlds Converge: Predictive + ABM

Combining market-leading predictive & AI capabilities with unmatched account-based marketing and sales orchestration smartplays

Figure 1
Figure 1

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Because Forrester’s evaluation was conducted before 6sense’s recent acquisition of ZenIQ, Forrester states in the report: “6sense announced its acquisition of ZenIQ on 11 April 2018. This graphic does not reflect the positioning of the combined entity.” So what does it mean for 6sense now that it is combined with ZenIQ?

Recommend Read: Millennials are a Powerful Buying Force in Every B2B Sales Equation

First, 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen in Figure 1.

Figure 2
Figure 2

6sense’s unique and patented differentiation in the predictive market is derived from its ability to provide a superior level of insights at an account and contact level. 6sense excels at time-based in-market predictions, anonymous activity tracking in the buyer’s journey, and profile-fit predictions that help identify best prospects. Collecting, connecting, and activating insights using artificial intelligence (AI) remain a core strength of 6sense as a leader in the predictive space.

What is exciting about the Forrester release is its validation that 6sense is now a major player in the field of account-based marketing. 6sense has combined its core strengths with the last critical piece of the ABM equation – orchestration. By combining 6sense’s market-leading predictive and AI capabilities with ZenIQ’s unmatched account-based marketing and sales orchestration smartplays, 6sense offers the combined strengths of two market leaders, creating one of the most comprehensive ABM platforms on the market.

Also Read: Sales-Marketing Partnership Critical to Drive Revenue Growth for Businesses

Figure 3
Figure 3

Bringing together 6sense predictive intelligence with multi-system, multi-channel, and multi-persona orchestration workflows helps B2B marketing and sales teams achieve a unified and automated account strategy. 6sense is now the full technology enabler of your ABM strategy.

To get a visual perspective on the strengths of the combined 6sense/ZenIQ entity, this is where 6sense believes the combined entity would land on the ABM platform graph, as seen in Figure 2.

Forrester’s New Wave for ABM Platform included 10 areas of evaluation:

a) Capability Focused Criteria:

1. Account Selection
2. Contact Selection
3. Insights
4. Personalization
5. Programmatic Advertising
6. Engagement Orchestration
7. Performance assessment

b) Strategy Focused Criteria:

8. Product Roadmap
9. Product Vision
10. Market Approach

The strategy focused criteria were measured for the two entities separately, and are subjective and less tangible, given all players are evolving in this new emerging market. The objective capability focused criteria represent the measurable qualifications of the 6sense combined platform.

Overlaying the rankings for Vendor QuickCards overview for the combined 6sense + ZenIQ offering, 6sense demonstrates a differentiated ranking in terms of contact selection, insights, engagement orchestration and performance assessment and is on par with the rest of the market with account selection and programmatic advertising capabilities, as seen in Figure 3.

When looking at how all the other offerings stack up, this scoring system puts 6sense among the strong performers out of the selection of ABM solutions.

The 6sense Demand Orchestration Platform, which represents the combined capabilities of 6sense and ZenIQ, offers a whole new level of ABM Platform comprehensiveness. While traditional ABM solutions might offer one or a few pieces of the puzzle, that a marketer must then stitch together from multiple point solutions, the 6sense ABM platform provides a soup-to-nuts consolidated offering.

Also Read: Current AI System of Growth Spans SalesTech, MarTech, and AI

At the time 6sense unveiled its ABM platform earlier this year to a handful of customers and leading B2B companies considering ABM solutions, the feedback was unanimously positive. The early adopters mentioned that they had been waiting for a platform that could “put it all together,” versus the headache of stitching together several point solutions. 6sense has done the seemingly impossible with its full-service ABM Demand Orchestration platform and with great results.

As with all Forrester Waves, vendors were evaluated on a variety of criteria based upon capabilities that include current offering, strategy, market presence. As the evaluation was conducted before the public announcement of the ZenIQ acquisition, Forrester was not able to capture the full 6sense offering in the New Wave.

Reliam Taps Ted Stuart as New Chief Revenue Officer to Quickly Scale Sales Team

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Reliam Taps Ted Stuart as New Chief Revenue Officer to Quickly Scale Sales Team
After adding a pair of AWS service providers through recent M&A, Reliam will rapidly grow sales and marketing resources within the combined organization

Reliam LLC (Reliam), a consulting and managed services provider for public cloud platforms including Amazon Web Services (AWS), has announced a significant investment into recruiting efforts focused on building out the sales and marketing teams that support its managed AWS offerings. As part of this initiative to expand Reliam’s talent base and capabilities as a world-class platform sales and marketing organization, the public cloud services provider will be actively hiring sales staff, solution architects, customer success personnel, and other key positions essential to supporting Reliam’s business growth.

Ted Stuart, Chief Revenue Officer, Reliam LLC
Ted Stuart, CRO, Reliam LLC

Kicking off this recruiting initiative, Reliam is announcing that Ted Stuart has joined as Chief Revenue Officer (CRO). Stuart comes to Reliam from DAZ Systems, where he served as Senior Vice President of Sales and helped steer the company’s growth from a leading regional Oracle services provider to an established national firm.

Prior to DAZ, Stuart was Senior VP, Sales & Field Operations at Deem. Previously, as Area VP at Oracle, he managed the corporation’s applications business for the Central U.S. region – responsible for $120 million dollars in net new business annually and more than 200 sales resources – and led that business unit’s successful transition from on-premise to the cloud. In his new role as Reliam CRO, Stuart’s responsibilities will include overseeing all sales and customer success strategy and personnel, as well as driving revenue growth.

Also Read: Current AI System of Growth Spans SalesTech, MarTech, and AI

This quick ramping up of sales and marketing staffing directly follows the recent additions of Stratalux and G2 Tech Group. The united organization has merged three AWS Advanced Consulting Partners with similar cultures and a shared vision of what the AWS cloud can achieve for businesses. These companies now form a single team capable of delivering a significantly greater breadth of technical expertise and support and serve a nation-wide client base from offices on both coasts. The sizeable sales and marketing investments will introduce new customers to the many operational, efficiency, and cost benefits that expertly-managed AWS can provide.

Simon Anderson
Simon Anderson

“Our newly combined company offers highly regarded expertise in AWS management, consulting, and support – and we’re quickly building up our sales and marketing teams to support growth,” said Simon Anderson, CEO, Reliam.

Simon added, “As we begin investing and recruiting around this need, I’m proud to introduce Ted Stuart as our CRO, knowing that his talent and industry knowledge ensure he’s the first of many great hires we’ll be making.”

Also Read: Millennials are a Powerful Buying Force in Every B2B Sales Equation

David Pichardo
David Pichardo

“Being familiar with his track record of success as a driver of sales growth and revenue in the managed cloud space, we offer Ted a warm welcome to Reliam,” said David Pichardo, Partner Sales Manager at Amazon Web Services.

David added, “At the same time, we’re excited to see the sales and marketing investments that Reliam is making to promote its respected capabilities as an AWS Advanced Consulting Partner, as well as the rapid pace of growth that the company has set following its mergers with Stratalux and G2 Tech Group.”

“Reliam, now in combination with Stratalux and G2 Tech Group, is in an excellent position as a distinguished provider of cloud managed services that’s poised for expansive growth on the national stage,” said Ted Stuart, CRO, Reliam.

Ted added, “I’m eager to scale the business and help Reliam reach more customers seeking to fully optimize their public cloud initiatives.”

Industry Cultural Resistance is Biggest Enemy of Automation, Says New IQPC Survey

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Industry Cultural Resistance is Biggest Enemy of Automation, Says New IQPC Survey

The Future of AI: Opportunities, Trends and Challenges that Will Reshape Enterprise

While customers perceive that artificial intelligence (AI) will allow brands to deliver what they want when they want it, there remains a widespread lack of understanding among enterprises of the potential benefits for AI to solve real-world business problems. The biggest corporate challenge to implementing an intelligent business strategy is cultural resistance (49%), according to a new research report, “AI2020: The Global State of Intelligent Enterprise” by IQPC’s Intelligent Automation Network.

Also Read: Millennials are a Powerful Buying Force in Every B2B Sales Equation

Very few (less than 5%) of the 430 respondents surveyed have established an intelligent enterprise (IE) and nearly 35% either hadn’t begun or had no plans to establish IE technologies such as AI and intelligent automation. However, the survey found that more than half (54%) hope to have IE established by 2020.

Geena Monaco
Geena Monaco

The report found that there remains a widespread lack of understanding of the potential benefits for artificial intelligence to solve real-world business problems. However, nearly half (47%) of survey respondents felt that the most significant impact AI and IE tools will have on their business is helping them stay ahead of the competition. The focus to date has largely been on adopting AI as a technology rather than applying AI as a tool to solve existing problems.

“AI promises a world of insights, analytics and business smarts,” says Geena Monaco, Content Manager, Intelligent Automation Week. Geena added, “Sectors such as banking and financial services, defense and retail are already reaping the benefits as early adopters of AI.”

Also Read: Sales-Marketing Partnership Critical to Drive Revenue Growth for Businesses

WHOA.com Taps Industry Veteran Steven Roth as Chief Revenue Officer

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WHOA.com Taps Industry Veteran Steven Roth as Chief Revenue Officer

Former Dell and HPE Senior Executive to Lead Company’s Global Sales Organization

Whoa Networks Inc. (“WHOA”), a leading provider of secure cloud and enterprise technology solutions including cybersecurity and compliance, today announced Steve Roth has joined the company as Chief Revenue Officer. Steven Roth has led winning sales and operations teams for more than 30 years, building and managing large, high-growth technology sales organizations.

Most recently, Steven Roth led U.S. Digital Sales for Hewlett Packard Enterprise (HPE) providing businesses with Cyber Security, Data Center Monitoring, and Application Development software tools. Prior to joining HPE, Mr. Roth spent several years with Dell where he was responsible for building and driving global sales for Dell’s Cloud practice including Private, Public and Hybrid Cloud solutions. The Dell Cloud practice under Mr. Roth’s leadership developed a partner ecosystem including partnerships with MS Azure, AWS, CenturyLink and Google Cloud. Under Mr. Roth’s leadership, the Dell Cloud grew to a team over 100 dedicated cloud employees generating over $200M in cloud services revenue by the time of his departure.

Steven Roth
Steven Roth

Mr. Roth worked closely with teams across all Dell’s verticals and served as Dell’s cloud evangelist training thousands of internal employees and speaking around the world on Dell’s cloud point of view. Mr. Roth’s other experiences include positions as a sales leader for Taleo Business Edition, Resource Technologies and The Chubb Institute. Mr. Roth has a B.S. in Business Management.

Mark Amarant
Mark Amarant

“I am very excited to be a part of the Whoa Networks leadership team,” said Steven Roth.

Steven added, “I look forward to building upon the company’s current successes and focusing on growing revenue rapidly at WHOA. Delivering an end-to-end technical solution while leveraging the partnerships we’ve had in place for years plus the new ones we’re building every day will make us an incredibly unique IT solutions provider for many years to come.”

“We are delighted to have Steve join the executive team,” said Mark Amarant, CEO of WHOA.

Mark added, “Steve is a proven executive who has a track record of building and managing high-growth sales organizations. He will be a great asset both in terms of sales leadership and overall executive leadership.”

Backstop Solutions Group Appoints Sales Veteran Nancy Wells as SVP of Global Sales

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Backstop Solutions Group Appoints Sales Veteran Nancy Wells as SVP of Global Sales

Nancy Wells brings three decades of experience to role, including previous leadership at Microsoft, Xerox

Backstop Solutions Group, a leading provider of cloud-based productivity solutions for consulting firms, pensions, private equity firms and other institutional investment firms, has announced the appointment of Nancy Wells as Senior Vice President, Global Sales. She will lead Backstop’s sales efforts, as well as join Backstop’s Executive Management Committee, allowing her to also contribute significantly to the strategic direction of the firm.

Wells brings more than thirty years of experience in sales and management, most recently as Senior Vice President of Sales at Market Track, where she helped notable brands maximize profitability with actionable data and insights. She also held leadership roles at Microsoft, Xerox, Oracle, National Data Corporation, and Gartner. Her expertise in SaaS and data management platforms will strengthen Backstop’s ability to help clients navigate all manner of industry changes, including the ever-increasing demands for transparency, ever-rising amounts of data, and ever-shifting regulatory, cybersecurity, and privacy landscapes, leading to even greater customer success in the future.

Also Read: Current AI System of Growth Spans SalesTech, MarTech, and AI

Clint Coghill
Clint Coghill

“After a long search, we are thrilled to welcome Nancy to the team to lead our global sales efforts,” said Clint Coghill, CEO of Backstop.

Clint added, “Nancy joins us at a pivotal stage in our evolution and will help position us for continued growth. Her decades of experience and focus on solving business problems with technology indicated to us that she was the right fit not only to lead our global sales, but also to contribute positively to the direction and culture of Backstop overall.”

Nancy Wells
Nancy Wells

“The role of sales in an organization is, of course, to expand the business, and by doing so, we can bring greater efficiency to our clients and the institutional investment industry overall,” said Wells.

Nancy added, “As experts on Backstop’s suite of solutions, we have the power to recommend meaningful solutions to problems, using technology to effect change. I am delighted to join Backstop and look forward to what the future holds.”

Effective immediately, Wells will be based out of Backstop’s New York office.

Also Read: Millennials are a Powerful Buying Force in Every B2B Sales Equation

Kroger Precision Marketing Launches Boosted Products in Search

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Kroger Precision Marketing Launches Boosted Products in Search
The self-service platform leverages behavioral data and science to boost product listing ads, allowing brands to create value at the point of purchase online

The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch Boosted Products in Search on 4 June. The self-service marketing platform will allow brands to seamlessly reach digitally-active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time.

Brands will have the ability to promote their online assortment with Product Listing Ads (PLAs) through the Kroger Precision Marketing platform by balancing cost-per-click bid pricing, customer relevancy, and in-flight performance optimization. Native product integration will take SKUs appearing in the search results, or within relevant categories, and feature them in high visibility slots for the customer.

Also Read: Millennials are a Powerful Buying Force in Every B2B Sales Equation

“As part of Restock Kroger, we are committed to partnering for customer value and redefining the grocery customer experience. Kroger Precision Marketing is an alternative revenue stream for Kroger and provides brands the platform to offer a more personalized online experience to Kroger customers through digital innovation,” said Yael Cosset, Kroger’s Chief Digital Officer.

Driven by 84.51° personalization science, this new capability will revolutionize the way brands interact with Kroger customers online and is projected to increase sales and basket size, enable product discovery for customers, and tap into unique, previously unavailable marketing channels.

Sciences will deliver a rewarding customer experience through household-level personalization integration and a machine learning-driven quality score which occurs in real-time, accounting for store-level inventory, promotions, shifting consumer preferences, and seasonality. This will power the search results algorithm and influence the priority ranking of boosted products for customers.

“Our private marketplace model will provide more transparency, more control and better performance for our Consumer Packaged Goods (CPG) partners. Kroger customers will see more relevant ads and offers being served to them, and CPG companies will benefit from a more connected and streamlined approach to reaching their consumers,” said Cara Pratt, 84.51°’s Vice President of Customer Communications.

Also Read: Sales-Marketing Partnership Critical to Drive Revenue Growth for Businesses

This newest solution to the Kroger Precision Marketing portfolio is one part of the larger Restock Kroger initiative, which launched in 2017. Through Restock Kroger, the company has significantly increased its technology spending in 2018 in multiple areas, including digital shopping, merchandising, in-store technologies, health and wellness, and payments.

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