Systum, a provider of a cloud-based, digital operating platform for small to medium-sized businesses (SMBs), has announced it has raised $7.5 million in Series A funding led by Boston-based investment firm Underscore VC and joined by Hearst Ventures. The company will use the funding to expand its sales and marketing efforts to meet the demand for its digital commerce platform.
Systum is the only comprehensive, yet affordable software solution SMBs need to run their entire eCommerce and wholesale distribution business. In addition to integrating inventory and order management, sales and finance data into one dashboard, Systum also serves as your CRM and CMS, eliminating the need for a heavy expensive tech stack. As a result, SMBs can easily manage and serve every customer in every channel without multiple applications that silo data.
Ready-to-launch themed templates to make branding easy
All-in-one eCommerce features that support an omnichannel business
Delivering advanced inventory management and real-time visibility across every sales channel
CEO and sales dashboards provide instant insight into key business metrics
With Systum, SMBs are better able to drive growth and customer retention through the industry’s most comprehensive web-based and mobile platform for B2B and B2C eCommerce companies.
“Systum is the ideal platform for operating and growing an SMB’s business in a cloud-based world,” stated Dean Mansfield, President & CEO of Systum.
Dean added, “Our highly experienced executive team has a clear vision of how we are going to transform the digital commerce market for SMBs.”
John Pearce, co-founder & partner at Underscore VC and former CEO of Demandware, Scott English, senior managing director and head of the US investments at Hearst Ventures, and Mike Hoefflinger, former director of Global Business Marketing at Facebook and award-winning author of “Becoming Facebook,” will also be joining Systum’s Board of Directors.
“As SMBs are challenged to do more with less in a highly competitive landscape, they need to focus on their core competencies and outsource the rest to cost-effective services available in the cloud,” Pearce said. English continued, “The Hearst team was impressed by the expertise that Systum CEO Dean Mansfield brings to bear as the former president of both SAP and NetSuite. Along with his visionary team, Dean’s Systum has a huge market opportunity of over 65 million SMBs worldwide, offering a powerful, subscription-based cloud platform that has the promise to change the landscape of digital commerce.”
Systum’s funding will be instrumental in helping the company further its mission of enabling SMBs to transform their businesses by implementing an enterprise-class digital operating platform.
High-performance bulk loading and native ELT push-down capabilities move massive data volumes from on-premises to cloud
Talend, a global leader in cloud data integration, and Snowflake Computing, the data warehouse built for the cloud, today announced the availability of new, high-performance bulk loading and native, Extract, Load, Transform (ELT) push-down capabilities that make it fast and efficient to move massive data volumes and varieties from on-premises to Snowflake for cost-effective and scalable analytics.
The companies are also promoting free 30-day trials of Talend Cloud and Snowflake to jump-start customer cloud projects and introduce an entirely new audience of developers and companies to how quick and easy it can be to move to the cloud. Included with the trials is a tutorial to lead users through the common use case of transferring data from Salesforce. The tutorial includes step-by-step instructions for accessing, extracting, and filtering data from Salesforce.com and writing filtered results to Snowflake for analytics.
“Our growing list of joint customers is a testament to the compelling value we provide to companies looking to leverage the cloud for faster analytics,” said Ashley Stirrup, CMO, Talend. “With our latest capabilities, we’re capitalizing on the native power of Snowflake to deliver a whole new level of performance and scalability.”
A Talend and Snowflake customer, Decision Resources Group (DRG) is the premier source for global healthcare data and market intelligence. DRG software-as-a-service (SaaS) products, built using extensive real-world data and research insights, are designed to empower organizations to succeed in complex healthcare markets. The company turned to Talend and Snowflake to streamline their existing data assets company-wide, generate deeper customer insights and develop new products.
Sven Junkergard
“We had a period of extremely rapid data growth combined with high demands from a growing user community, and our existing infrastructure was not able to scale effectively,” said Sven Junkergard, CTO, DRG.
Sven added, “Our team searched for the best possible technology to support our new reality and we decided to move forward with the combination of Snowflake and Talend. After an initial, brief period of rebuilding existing capabilities on this new platform, we were able to quickly implement new functionality. Today, we are supporting many times more data and users than before our move. The Snowflake and Talend combination has been a great success story for us so far.”
The new ELT push-down capabilities Talend and Snowflake are introducing allow developers to perform data processing and transformations directly in Snowflake resulting in 10X greater performance than using traditional ETL processing. Similar gains can also be achieved with the new bulk-data loading capability that leverages the latest Snowflake APIs for rapidly transferring large data volumes into the cloud data warehouse.
Using Talend and Snowflake, enterprises can institute a robust cloud data warehouse strategy that allows customers to —
Successfully unite diverse data sources, both structured and unstructured, on-premises or in the cloud, providing their organizations with an end-to-end view of enterprise information.
Maintain data veracity and quality, ensuring that business analytics emerge from a single source of truth.
Establish collaborative data governance, which is increasingly important in today’s highly regulated and risky business environment.
Enable self-service data analytics for an unlimited and diverse range of business users so they can make data-driven business decisions.
“The benefits of cloud computing continue to urge enterprises to retire their on-premises solutions,” Snowflake’s Director of Alliances, Saqib Mustafa said.
Saqib added, “But the key to their success is fast and efficient migration. Snowflake and Talend’s latest product advancements take full advantage of the cloud, delivering faster time-to-value and ultimately transforming organizations into data-driven leaders.”
International Institute for Learning’s #AgileCon2018 promises new opportunities for growth and development for professionals
The International Institute for Learning (IIL) has been a global leader in training and development for over twenty-five years with a plethora of engaging courses for professionals. Adding to IIL’s learning style diversity is the Agile and Scrum 2018 Online Conference which is expected to attract thousands of attendees from around the globe. Watch the promotional video to learn more. The conference goes live on Thursday- 7 June 2018, with a variety of speakers from leading companies including IBM, Spotify, Salesforce, and Deutsche Bank:
Dhruv Rajput, Senior Manager at IBM – “Growing Up Agile: How the Next Generation Is Built for Agility”
Catherine Fleres, Agile Coach at Spotify – “Scaling Agile on Non-Traditional Teams”
Tiffani Bova, Global Customer Growth and Innovation Evangelist, Salesforce – “Building Lasting Relationships with the Customer at the Center of Your Business”
Johannes Mager, Chief Scrum Master Mobile Apps at Digital Factory, Deutsche Bank – “Corporate Agility”
In recent years, Agile and Scrum have gained immense popularity in project management with its values and principles that encourage self-organization and collaboration. Several industries outside of Software — including Marketing, Finance, and Government — have implemented Agile and Scrum practices to manage product development with positive outcomes shown in team productivity as well as reductions in time and cost compared to traditional project management practices.
Professionals interested in adopting or perfecting their Agile and/or Scrum practices will find that Agile and Scrum 2018 has a range of benefits suitable to their specific needs including:
Ease of access via laptop or desktop computer, iOS, Android or Windows mobile device
5 keynote sessions with speaker Q&A
Video presentations on a range of trending and established topics
90 days of on-demand access to all content (ends 10 September 2018)
Complimentary online courses — “Managing Agile and Waterfall Projects” and “How to Be a Great Executive Sponsor”
Up to 26 PDUs and 8 SEUs to maintain certification with the Project Management Institute (PMI)® and Scrum Alliance
Networking, downloads and takeaways, badges, and trivia
If you’re unable to attend Agile and Scrum 2018, IIL offers Agile and Scrum courses which have been widely successful in meeting the lifestyle and learning needs of individual participants. Professionals can choose from three methods of learning- on-demand, virtual, and traditional classroom — in a range of course levels. Certified ScrumMaster® (CSM) remains the most popular course where participants cover Scrum and its principles with the end goal of passing the CSM test to achieve certification.
Bright Pattern, a global provider of omnichannel cloud contact center software, has deployed a production installation in Microsoft Azure
Bright Pattern has announced its deployment of omnichannel contact center software in Microsoft Azure. This strategic move gives customers access to Azure’s unique features while increasing Bright Pattern’s multi-cloud portability.
To provide service to local customers, Bright Pattern Contact Center software is deployed in the Azure Australia East Region.
For Bright Pattern customers, having the option to use Azure as an infrastructure platform makes it easier to increase availability at the infrastructure level. Customers may request to have their accounts activated on a cluster running in part on Azure in addition to any combination of Amazon AWS, bare-hardware in Bright Pattern data centers, or in their private cloud, thus protecting themselves from possible service disruptions caused by the unavailability of any of these infrastructure components.
“The deployment in Microsoft Azure is an additional proving point in our top-to-bottom multi-cloud portability strategy,” said Konstantin Kishinsky, CTO and Founder of Bright Pattern.
Konstantin added, “We are uniquely positioned to offer our customers freedom of choice on all levels, from telecom providers and infrastructure to cloud vendors and services. We enable customers to bring their own telco, choose ours, or use any combination. Now, customers can build their own infrastructure on Azure as well as bare hardware, a private cloud or Amazon AWS, in any combination. What’s more, customers are welcome to use our public cloud service or host the same exact software in their environment, including our active-active disaster containment configurations.”
Bright Pattern is relying on Microsoft Azure Compute Linux Virtual Machines to run their N+1 redundant, active-active clusters. The Azure Compute Linux Virtual Machines technology features dev-ops tools, enterprise solutions, Azure-endorsed distributions and integration with Docker containers.
SOLARWATT, the Dresden-based leading manufacturer and supplier of photovoltaic systems, signed an agreement for NewVoiceMedia’s cloud contact centre solution to provide a state-of-the-art customer experience, while improving its sales performance, operational efficiencies and team productivity across Germany, Continental Europe and the UK. Following an extensive evaluation, the company chose NewVoiceMedia for its industry-leading CRM integration, flexibility, scalability and rich functionality.
SOLARWATT’s advisors will now benefit from immediate access to a customer entire history of interactions and inbound calls can be dynamically managed and routed, ensuring callers are connected to the most appropriate agent – improving handling time and customer satisfaction. NVM’s routing capabilities can also help increase sales by identifying callers who have previously received a quote and routing them directly to the sales team, or if they are a hot lead, assigning them higher priority in the queue.
All advisors can log into the same system wherever they are, as all they need is a phone and internet connection, meaning they can work from multiple locations. The platform offers a real-time window into the entire contact center operation, so agents can be easily managed, and call recordings together with customizable reports allow the company to understand where improvement opportunities exist.
Sven Schwarz, Vice President Sales Support at SOLARWATT, comments, “We wanted a flexible and reliable cloud contact center technology which would integrate seamlessly with our CRM platform and NewVoiceMedia was the obvious choice. Implementing NVM across our business will have such a huge positive impact on customer satisfaction, enabling us to be more accessible and offer faster solutions for customers, and we’ll be able to easily scale the solution in line with our growth”.
Chris Haggis
Chris Haggis, SVP Customer Success at NewVoiceMedia, added, “We’re delighted to be working with SOLARWATT and look forward to seeing the company transform its customer experience and business efficiencies. We’ve not only helped SOLARWATT provide a reliable, consistent and personalized customer service experience, but our true cloud solutions are completely flexible and scalable and will continue to support the business throughout its future expansion”.
Deskforce, a leading provider of cloud communications for business, has partnered with Zoho to integrate Deskforce’s CloudPBX platform into Zoho CRM platform. This integration will allow Contact centers and businesses to streamline the way they engage with customers, clients, and prospects by enabling seamless voice and SMS messaging for contextual customer connections.
Now available in the Zoho Marketplace, the Deskforce Extension for Zoho allows users to connect with customers or prospects without leaving the CRM platform interface.
“Whether it’s a contact center or a sales desk that monitors and provides innovative solutions, the integration of Deskforce into Zoho CRM enriches and empowers the user experience for increased productivity and enhanced customer connections,” said Elie Rubin CEO of Deskforce.
“DeskforcePBX integration helps us to realize our goal of providing an effortless synchronization of our customers’ communication services with their Zoho CRM workflows while improving the efficiency of their overall sales management processes,” said Mani Vembu, COO of Zoho Corp.
Com100 Chatbot Is a Customer Engagement Solution that Also Adds Co-Browsing and Shopify Integration Features
Comm100, a global provider of enterprise-grade digital customer conversation solutions, today announced the launch of its second-generation chatbot. This latest version is enhanced with AI capabilities to create an even more productive and natural experience for both chat visitors and agents.
Com100’s AI-powered chatbot is empowering visitors to find what they’re looking for more quickly, helping agents manage chat volume more efficiently, and enabling brands to deliver a better experience.
Comm100 Live Chat allows organizations like HP, Advanced Auto Parts, Stanford University and Veridian Credit Union to exceed their customers’ expectations through more meaningful real-time conversations.
At the time of this announcement, Jeff Epstein, VP of product marketing and communications at Comm100, said, “Live chat is booming as companies recognize the significant impact it can have on their top and bottom lines.”
Jeff added, “Our AI-powered chatbot is a win-win-win: empowering visitors to find what they’re looking for more quickly, helping agents manage chat volume more efficiently, and enabling brands to deliver a better experience. AI is reaching the tipping point, and we want to make it accessible and effective for all our customers.”
Most chatbot conversations today are based on the question and answer model. If a visitor has a question, the bot will have an answer – if it was specifically programmed for that question. But when a chatbot is not programmed, the conversation often comes to a dead end, leading to unresolved queries and unsatisfied customers.
Adding to the frustration for people on both ends of the connection is that the tone and intent of the dialogue are often lost in translation. Despite these challenges, chatbots are booming, and the global chatbot market is estimated to reach $1.23 billion in 2025, according to Grand View Research.
Comm100’s enhanced AI-powered chatbot leverages Natural Language Processing (NLP) to create a more realistic conversation where the bot can recognize the visitor’s intent, field clarifying questions itself directly to the visitor and execute transactions – such as booking reservations or making payments – under the customer’s direction. Available in 31 different languages, it is also capable of responding with relevant images, videos, and URLs.
Comm100’s AI learns quickly and can easily be trained to perform in specific verticals. It can trigger sales transactions, create support tickets and more – forging new paths where those dead ends previously existed.
Comm100 is also deploying a Shopify integration that will make out-of-the-box live chat available to all Shopify users. With personalized customer experiences that get to the root of what customers need, brands can reduce cart abandonment rates and increase transaction value. Unlike other chat solutions, Comm100’s Shopify integration can show cart content, order history and customer details directly in the agent’s chat console.
To further enable chat to eliminate frustration and resolve issues faster for customers and other web visitors, Comm100 will also offer new co-browsing capabilities. With a single click, agents can instantly view and interact with a visitor’s web browser, making it possible to recognize where they are running into issues and to guide them through complex processes to find the best possible solution. This add-on is completely web-based and does not require plugins, downloads or installations that can further impede issue resolution.
Comm100 is a global provider of digital customer conversation software powered by clever automation, AI assistance, and a friendly interface that’s fast, easy and simple for both visitors and agents to use.
CSO Insights releases 2018 Buyer Preferences Study to Find Half of the B2B Buyers Make Up Their Minds Before Talking to B2B Sales Reps; Sellers Need to Provide More Insights, Expertise and ‘Perspective’ During the Sales Process
B2B sales ecosystem is under a dramatic flux. More than 70 percent of B2B buyers fully define their needs before engaging with a B2B sales representative, and almost half identify specific solutions before reaching out, according to a new report from CSO Insights, the research division of Miller Heiman Group.
What is B2B Buyer Apathy Loop?
CSO Insights’ report, titled, “The Growing Buyer-Seller Gap: Results of the 2018 Buyer Preferences Study” is based on a global survey of 500 decision-makers. The new report finds that most buyers wait to contact B2B sellers until late in the sales process.
In addition, just 23 percent of B2B buyers view sellers as a top resource for solving business problems, only one-third (32 percent) say sales reps exceed their expectations, and more than two-thirds (68 percent) see little to no difference between vendors.
This creates a B2B buyer apathy loop, according to the study.
To break this cycle, sellers must understand their customers’ businesses, demonstrate excellent communication skills, focus on post-sale success, and provide buyers with perspective. Selling with perspective offers the greatest opportunity to differentiate and exceed buyer expectations, the report finds.
Seleste Lunsford
“As the consumer shopping experience moves to a model that cuts out salespeople, B2B sellers must adjust by bringing insights and expertise into the sales process,” said Seleste Lunsford, Managing Director of CSO Insights.
Seleste added, “Sales reps today must add value beyond simply facilitating transactions, or they run the risk of being replaced by technology.”
The report finds that it’s not all bad news for sellers.
Buyers still want to engage with sales reps under the right circumstances. Almost two-thirds of B2B buyers (65 percent) find value in discussing their needs with B2B sales teams, and only 3 percent want to make all their purchases online and never work with sellers again.
In addition, 90 percent of buyers are open to engaging sellers earlier in the buying process, especially when facing a new, risky or complex situation.
There Are No Short-Cuts to Master B2B Sales; But, Technology Can Help
The report also notes that buyers favor sales resources who demonstrate high levels of customer knowledge, leverage superior communications skills, present a results-orientation and educate buyers with perspective. While none of these register as new buyer requirements, CSO Insights’ annual studies of sales organizations show that few consistently excel at these competencies.
Miller Heiman Group is the global leader in providing organizations the sales methodology plus technology to drive revenue. The organization consults with successful brands, both large and small, to implement training, technology, and coaching that drastically changes business outcomes.
Seleste said, “Unfortunately, sales organizations continue to fall short.”
She added, “The ability to provide buyers with perspective offers the most promise for differentiation. Sellers must bring ideas, shape vision and make customers aware of solutions they hadn’t considered. There are no short-cuts. Educating the buyer needs to occur in addition to the other requirements, not as a replacement for them. And there is no one cookie-cutter approach for how and when to provide insights.”
The 2018 Buyer Preferences Study is based on a global survey of five hundred B2B decision-makers responsible for making purchases greater than $10,000 at companies with revenue of $250 million or more. Respondents represented 25 industries and a range of functions, including IT, accounting, operations, product, marketing, purchasing, and HR. The survey included responses from North America (50 percent), EMEA (30 percent), APAC (18 percent) and LATAM (2 percent).
CSO Insights is the research division of Miller Heiman Group, dedicated to improving the performance and productivity of complex B2B sales. The CSO Insights team of respected analysts provides sales leaders with the research, data, expertise, and best practices required to build sustainable strategies for sales performance improvement.
Machine Analysis Processes Sales Rep Videos – Generating Automated Insights on Sellers’ Ability to Stay On-Message, Emotions Exhibited and More
Brainshark has unveiled Machine Analysis, an artificial intelligence (AI)-powered engine that improves sales coaching – augmenting coaches’ feedback and scoring to help sellers stay on-message and improve performance. Building off Brainshark’s award-winning, video-based sales coaching solution, these first-of-their-kind coaching capabilities offer automated, actionable insights that help ensure salespeople master critical messages before they get in front of a buyer.
At the time of this announcement, Sandeep Soman, VP of Product at Brainshark, said, “Automated “micro-assessments” with consistent feedback and scoring to evaluate real-life sales scenarios form the basis for Brainshark’s Machine Analysis.”
Machine Analysis Word CloudMachine Analysis – Topic Coverage
Sandeep added, “Our AI engine is designed to be taught what phrases or keywords to look for and, conversely, what to avoid as sellers submit their video responses. In addition to these, we can also figure out if sellers used too many filler words or spoke too fast and even the level of comprehension.”
Machine Analysis-Emotion Analysis
The VP of Product at Brainshark explained, “All this (responses and inputs) is processed by our AI engine after it automatically transcribes video responses to such scenarios and generates an overall machine score. This enables sales managers to save time and streamline the coaching process, and quickly identify specific areas to improve with sellers before they get in front of a buyer.”
Sales Organizations are Early Adopters of AI/Machine Learning Technology
As AI percolates into the enterprise, sales organizations have distinguished themselves as early adopters – using AI, for example, to improve forecasting and pipeline analytics, and to manage inbound leads. Gartner estimates that by 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes.
Yet the technology previously has held untapped potential in the realm of sales readiness – with Brainshark now introducing a solution that creates an engaging practice environment for sellers and helps managers streamline and prioritize feedback.
Brainshark’s Sales Coaching Solution Makes Reviews and Feedback Easy
Brainshark’s Machine Analysis analyzes videos that reps submit through Brainshark’s sales coaching solution – often videos of the rep pitching a new product, handling common objections, etc. Machine Analysis transcribes the videos and auto-generates an analysis and score for each submission, factoring in whether sellers adhere to manager-defined parameters, including coverage of key topics, speaking rate, low level of filler words (“um,” “uh,” etc.) and more.
Managers have the option to sort video submissions by the machine score, before providing their own manual reviews and feedback through Brainshark’s coaching solution.
Machine Analysis also provides unique, automated insights on rep videos, including —
Emotion analysis – Every second of the video, Machine Analysis analyzes the seller’s facial expression for eight emotions – happiness, surprise, sadness, contempt, etc. – noting their frequency within a submission (e.g., 95% happiness, 2% sadness, 3% contempt, etc.). Managers and reps can replay the video from within Brainshark’s platform, viewing the exact moments when emotion changes are noted.
Personality insights – Measuring the frequency of certain categories of words, the engine detects how often the participant displays traits such as openness, conscientiousness, extraversion, agreeableness and an emotional range, to show how sellers could be perceived by buyers.
How Can AI Augment What Sales Managers and Professionals Do?
Jim Dickie, Research Fellow and Co-Founder of Sales Research Firm, CSO Insights, said, “AI has an important role to play in the future of sales. For organizations to adopt and embrace it, it’s critical to show how AI can augment what sales managers and professionals do – making them even more valuable to buyers.”
Jim added, “Technologies like Machine Analysis make sales professionals and their managers even better in their roles – enabling managers to coach and mentor in a more individualized way than ever before. This illustrates the power of dynamic coaching, where technology effectively supplements manager-led coaching to improve win-rates and overall results.”
“For many companies with large sales forces, it’s important for managers to be able to easily identify who needs the most coaching, and on what,” said Tracey Abby, Director of Global Sales and Channel Enablement at Tenable, the cyber exposure company.
Tracey added, With Brainshark’s Machine Analysis, we’re excited to see AI applied in a way that gives sales managers and coaches an automated ‘video screener’ – pinpointing which reps need the most guidance, based on their video submissions, and why. Managers can then prioritize their own video reviews and feedback – focusing on reps who need the most help, while also easily identifying standout submissions that can be used as models. These capabilities support greater sales team agility and effectiveness.”
Brainshark Committed to Building a Culture of Perpetual Sales Readiness and Greater Sales Performance
Brainshark CEO Greg Flynn said, “Machine Analysis is the next step for video coaching. With our new technology, sales managers and leaders can create more precise coaching activities and make better, data-driven decisions.:
Greg added, “Salespeople, in turn, get consistent feedback on important and, sometimes, intangible aspects of their presentations. These are powerful advances in the Brainshark platform, and we remain committed to continuous innovation – helping organizations foster a culture of perpetual sales readiness and greater sales performance.”
Brainshark sales readiness software equips businesses with the training, coaching, and content needed to prepare salespeople when, where and how they work. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly, updated easily, and accessed anywhere.
Pega Infinity™ unifies AI, robotic process automation, and CRM to deliver speed and power beyond low-code app development
Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement at the world’s leading enterprises, today announced at PegaWorld the launch of Pega Infinity™ – its next generation digital transformation software suite. With major enhancements to Pega’s market-leading customer engagement applications and digital process automation (DPA) platform, Pega Infinity™ will help organizations accelerate digital transformation across all areas of their business to continuously exceed their customers’ expectations.
Faith in digital transformation is facing a pivotal test. According to analyst firm IDC, this year global businesses will spend an estimated $1.3 trillionon digital transformation (1). But many studies show digital transformation projects fail at an alarming 80 percent rate, and those that survive show only incremental gains typically isolated by deeply ingrained organizational silos. This can slow innovation and send departments down divergent paths that spawn inconsistent customer experiences and little commercial benefit.
Touching more than 1.5 billion consumers of the world’s most successful brands, Pega Infinity™ provides the industry’s only unified digital foundation that connects front-end digital customer experiences with back-end process automation. Breakthrough advances to its DPA and customer engagement capabilities will help smash silos, speed digital transformation, and enable brands to disrupt markets. Adding to Pega’s proven ability to engage without limits, automate from end to end, and Build for Change®, the new Pega Infinity™ features include:
Engage without limits
Self-optimizing, AI-powered marketing campaigns – Using Pega’s proven artificial intelligence (AI), the new Self-Optimizing Campaigns capability in Pega Marketing™ accelerates the journey to one-to-one marketing by automatically determining the best audience and offers for each marketing campaign. The system self optimizes on the fly with real-time strategy recommendations as the latest results are recorded – enabling significantly higher conversion rates, lower costs, and faster results. [Click here to read today’s press release on Self-Optimizing Campaigns.]
New dynamic customer interfaces – Pega provides a set of dynamic user interface (UI) templates that quickly enable clients to deploy engaging digital consumer experiences – from opening a new account to servicing a customer issue – across any channel. This also includes enhancements to Pega’s no-code UI development tools and REST-based APIs to connect to third-party UI tools.
Robotic automation includedin all new licenses – Pega Robotic Automation™ and Pega Robotic Desktop Automation™ are now included with every new Pega application and Pega Platform™ license – making Pega the only CRM and DPA provider to offer robotic automation as a standard feature. In addition, Pega Workforce Intelligence™ will be included in all new Pega applications and Pega Platform licenses for one year for up to 250 users.
Expanded bot library accessible to all Pega clients – Now all Pega clients can access a growing library of pre-built bots that save time on common business tasks. These include “start my day” activities for booting up applications, call wrap-up, task automation, and email processing.
Blockchain kit for Ethereum – Pega Blockchain Innovation Kit provides downloadable proof of concept (POC) templates enabling banks to demonstrate how blockchain integrates with Pega Know Your Customer™ (KYC) and Pega Client Lifecycle Management™ (CLM) onboarding software. Pega clients can test the movement of customer onboarding data to and from Ethereum, one of the predominant blockchain technologies. [Click here to read today’s press release on Pega Blockchain Innovation Kit.]
Open drag-and-drop integration with RPA bot connectors – The new Integration Designer enables clients to connect Pega apps to other services, systems, and data sources with a simple drag-and-drop interface, eliminating the need to hard code connectors within the apps. It also treats robotic process automation (RPA) bots as connectors, making it easy to reuse where APIs for target data sources don’t exist.
End-to-end automated testing – Pega now extends its Automated Testing Suite by adding UI testing to its capabilities. For the first time, clients can automate testing from the logic level through UI levels natively within Pega apps, as well as through third-party testing suites.
Free, cloud-based, AI-powered app optimization – Starting today, all licensing deals for new and existing customers include Pega Predictive Diagnostic Cloud™, which optimizes the health of Pega apps running in Pega Cloud Services™ and on customer-managed clouds, as a standard feature at no additional cost.
In addition, new Pega Studios enables individual users to personalize their view into the Pega Infinity™ suite based on the digital transformation tasks they aim to complete. These user profiles provide individuals a window with the right tools, features, and functions needed for each user and their functional roles. These studios include App Studio for low-code / no-code development; Developer Studio for app scaling and developing components; Prediction Studio for developing predictions and insights; and Admin Studio for managing system deployment, security, and DevOps.
Pega Infinity™ is the only solution that unifies customer engagement and DPA software on a single platform to drive digital transformation across entire global enterprises. Pega’s CRM suite of customer engagement applications for marketing, sales, and customer service uses AI to anticipate customer needs and adapt with next best actions throughout the customer journey. By engaging customers with the right message, at the right time, through any channel, Pega clients improve customer satisfaction while increasing customer lifetime value. Pega apps are built on Pega Platform, the industry-leading no-code application development that connects to existing systems, automates processes across the enterprise, and drives superior customer engagement and operational excellence. Pega’s model-driven environment results in accelerated deployments, faster iterations, and reduced development costs.
Alan Trefler
Today’s news is being announced this morning at the annual PegaWorld user conference, where more than 5,000 business professionals are gathered at the MGM Grand in Las Vegas to hear how leading organizations are transforming their businesses using Pega solutions. For more information on Pega Infinity, please visit http://www.pega.com/infinity.
“Most organizations can’t adapt fast enough to meet the near constant threat of disruption today,” said Alan Trefler, founder and CEO, Pegasystems. “Pega Infinity™ frees companies from the limits imposed by much of today’s software by providing the only unified solution that’s specifically built to connect organizations across silos and support change across the enterprise. This enables businesses to speed transformation and engage with customers on their terms, today and in the future.”
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