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Hit Refresh With Corefactors Integrated Marketing and Sales Platform

Companies want to maximize lead conversion, enhance campaign output, and streamline business communication. It’s a fast-paced world with many ‘blink-and-miss-it’ moments. Knowing this, India-based Corefactors, conceptualized by Adnaks Marketing Solutions, has introduced an integrated communication platform that seamlessly blends multiple channel marketing to generate, nurture, and convert leads.

It’s called Teleduce for Integrated Sales and Marketing Automation.

With Teleduce, Corefactors offers an all-in-one integrated solution to manage marketing, sales, communication, and campaigns.

  • Standard features are SMS, Email, and Voice campaigns. There is also missed call marketing, along with landing page design for marketing campaigns, and Google Analytics tracking.
  • For enhanced inbound and outbound communication, Teleduce provides a toll-free virtual phone number, data verification, and tele-calling.
  • Add-ons include a lead management box, customer success box, or list manager. Teleduce can also integrate with products like Zoho, Hubspot, QuickBooks and more.
  • The Corefactors tech team can also build simple or complex custom applications and ensure that greater value is derived from Teleduce.

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Harsh Khurana
Harsh Khurana

Sales and marketing are two sides of the company growth coin.

Why Teleduce?

Harsh Khurana – Manager, Customer Relations, Pidilite Industries Limited, said, “Corefactors is one of the best company, which delivers services along with good customer service and support. Whenever I face an issue related to any of the services, I have always got a response from Corefactors team instantly. Be it support team or tech team, all have always been quick in responding to my queries. Requests like customized SMS & OBD campaigns are executed very efficiently.”

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Revamp Business with Teleduce

For companies looking for an integrated solution to their marketing, communication, and sales needs, Corefactors believes that Teleduce is the right answer. Teleduce users can create and manage campaigns on a variety of mediums. They can perform Bulk SMS, Inbound SMS, Voice SMS, and Email Marketing.

Missed Call Marketing Services from Corefactors allow the capturing of leads which would have otherwise been lost. The robust List Manager enables Teleduce users to create targeted and customized lists for all marketing campaigns.

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Teleduce functions as an integrated multichannel marketing campaign, communication, and sales automation platform. It offers a smooth experience from marketing to lead conversion. Teleduce bridges the communication gap between a company and potential customers.

Mr. Praveen Gowda
Mr. Praveen Gowda

Teleduce is currently being used by 300+ companies all over India, including startups, SMBs, and Corporates. Corefactors has also teamed up with over 30 partners and affiliates to bring Teleduce closer to their Indian customers. SoftwareSuggest awarded Teleduce the “Expert’s Choice Award for Best Marketing and Communication Platform” of Summer 2018.

“One thing I admire about Corefactors is support and client relationship. No doubt that Teleduce is an excellent product for a startup like us.” – Praveen Gowda – CEO, VMEDO.

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Glassdoor Reveals Employees’ Choice Awards For The Top CEOs In 2018

Chief Executives Across Diverse Industries Honoured in the UK, U.S., Canada, France and Germany

Glassdoor, one of the world’s largest job and recruiting sites, announced the winners of its annual Employees’ Choice Awards, honoring the Top CEOs in 2018 across parts of Europe and in North America. Unlike any other workplace award, the Glassdoor Employees’ Choice Awards are based on the input of employees who voluntarily provide anonymous feedback by completing a company review about their CEO’s leadership, along with insight into their job, work environment and employer over the past year.

This year, the Glassdoor Employees’ Choice Awards for the Top CEOs feature six distinct company categories across the U.S., Canada, UK, France and Germany. In the UK, Glassdoor has revealed the 50 Top CEOs (honouring CEOs at employers with 1,000 or more employees).

The ten Top CEOs in 2018 in the UK are:

  1. Sky Betting & Gaming‘s Richard Flint (99 percent approval)
  2. Microsoft‘s Satya Nadella (99 percent approval)
  3. Capital One‘s Richard D. Fairbank (98 percent approval)
  4. Salesforce‘s Marc Benioff (98 percent approval)
  5. Kantar Worldpanel‘s Tim Kidd (98 percent approval)
  6. Rentokil Initial‘s Andy Ransom (98 percent approval)
  7. Royal London‘s Phil Loney (97 percent approval)
  8. Resource Solutions‘ Oliver Harris (97 percent approval)
  9. Metro Bank‘s Craig Donaldson (97 percent approval)
  10. Taylor Wimpey‘s Peter Redfern (97 percent approval)

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What Makes a Great CEO?

According to a study from Glassdoor Economic Research, highly rated CEOs are statistically linked to companies with great cultures. Among measures of company culture, the biggest driver of high CEO approval ratings is employee satisfaction with senior leadership. The study also reveals a strong link between CEO approval rating and financial performance.

Robert Hohman
Robert Hohman

“Winning a Glassdoor Top CEO award is a true acknowledgment of exceptional leadership, as it reflects the opinions of the employees who work with a chief executive every day. I congratulate all of this year’s winners on this significant achievement,” said Robert Hohman, Glassdoor co-founder and CEO.

Robert added, “It can be a real recruiting advantage to have a top-rated CEO at the helm of a company who has strong support from his or her employees. The best CEOs are inspiring, trustworthy, innovative and can be great motivators for people to bring their best selves to work.”

Glassdoor’s 50 Top CEOs in 2018 list features winning chief executives across diverse industries spanning technology, consulting, finance and more. Sky Betting & Gaming‘s Richard Flint (No. 1, 99 percent approval) is among 22 CEOs debuting as a Top CEO, along with Capital One‘s Richard D. Fairbank (No. 3, 98 percent approval), Kantar Worldpanel‘s Tim Kidd (No. 5, 98 percent approval) and Taylor Wimpey‘s Peter Redfern (No. 10, 97 percent approval). Of the six women CEOs who make the top 50, the three highest rated are wagamama‘s Jane Holbrook (No. 26, 93 percent approval), Alexander Mann Solutions‘ Rosaleen Blair (No. 33, 92 percent approval) and Enterprise‘s Pamela M. Nicholson (No. 38, 92 percent approval).

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This year, there are 15 CEOs who are recognised by employees in multiple countries, including only one CEO who has made five lists — Microsoft‘s Satya Nadella (U.S. Large, Canada, UK, France, Germany) — and one who has made four lists — SAP‘s Bill McDermott (U.S. Large, UK, Canada, Germany).

When employees submit reviews about their employer on Glassdoor, they are asked to rate several factors tied to their employment experience, including sentiment around their CEO’s leadership, in addition to rating workplace attributes like senior management, among others. Specifically, when rating their CEO on Glassdoor, employees are asked to report whether they approve, disapprove or are neutral about the performance of their CEO.

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Among the more than 770,000 employers reviewed on Glassdoor, the average CEO approval rating is 69 percent.

Employees’ Choice Award winners for the 2018 Top CEOs in the UK are determined using Glassdoor’s proprietary algorithm, taking into account the quantity, quality, and consistency of Glassdoor-approved company reviews shared by UK-based employees between 2 May 2017 and 1 May 2018.

At a minimum, employers considered must have received at least 35 company reviews, including at least 35 CEO approval ratings and at least 35 senior management ratings, during the eligibility period. For reporting simplicity, CEO approval ratings are displayed as whole numbers, though calculations extend beyond the thousandth decimal place to determine final rank order. Complete award methodology can be found and downloaded here: https://www.glassdoor.co.uk/List/about-employees-choice-awards.htm.

SEE THE 2018 WINNERS: All winning CEOs across this year’s six categories can be found by visiting:
100 Top CEOs – U.S.
50 Top CEOs at small & medium companies – U.S.
25 Top CEOs – Canada
50 Top CEOs – UK
10 Top CEOs – France
10 Top CEOs – Germany

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Tessian Raises $13 Million to Make Enterprise Email Safe With Machine Learning

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Tessian, the UK-based machine intelligence start-up transforming the way enterprises secure email, announced that it has raised $13 million (£9 million) in a Series A round led by Balderton Capital and existing investors, Accel. Amadeus Capital Partners, Crane, LocalGlobe, Winton Ventures and Walking Ventures also participated in the round.

Against a backdrop where enterprises are creating a growing share of the world’s data – in 2015 businesses created 30 percent of all data globally, but this is expected to soar to almost 60 per cent by 2025 – Tessian’s mission is to automatically protect individuals and enterprises from cybersecurity threats in order to keep the world’s most sensitive data and systems private and secure.

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Misaddressed Emails Are Currently the Number One Data Security Incident

Contrary to the popular belief that organizations are most likely to lose their data through being hacked, misaddressed emails are currently the number one data security incident reported to the Information Commissioner’s Office (ICO). Furthermore, under GDPR, it’s now mandatory for organizations to report such breaches involving personal information to the ICO, with the resulting fines as high as 4 percent of global turnover for the worst data breaches.

Tessian’s founders, Tom Adams, Ed Bishop and Tim Sadler, met as engineering students at Imperial College before they started their careers in investment banking for some of the world’s largest financial institutions. It was while working in finance that they saw a gap in the market to protect companies against the problem of highly sensitive information being sent to the wrong person on email, which can have severe business consequences and cause lasting reputational damage.

Tim Sadler
Tim Sadler

“With the recent report from the ICO that misaddressed emails are now the number one data security incident reported to them and GDPR now in full swing, companies should make addressing this risk a top security priority,” says Tim Sadler, CEO and co-founder of Tessian (formerly Checkrecipient).

Tim added, “It’s human nature to fear scary things like hackers or malware, but we often don’t think twice about the dangers behind something as familiar and ingrained as sending an email. In reality that’s where an overwhelming threat lies.”

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Essian’s Machine Intelligence Technology Analyses Enterprise Email Networks

Since their seed round last year, the Tessian team has grown from 13 to 50 people, while annual recurring revenue is up by over 400 percent in the last 12 months. The company will use the Series A investment to rapidly expand its product offering and grow its business by increasing the size of its sales and marketing teams.

After installation, Tessian’s machine intelligence technology analyses enterprise email networks to understand normal and abnormal email sending patterns and behaviors. Tessian then detects anomalies in outgoing emails and warns users about potential mistakes, before the email is sent.

Unlike legacy rule-based technologies, Tessian requires no admin from security teams and no end-user behavior change. The Tessian platform can be deployed in under an hour and provides immediate historical reports that show how many misaddressed emails an organization has sent prior to the installation date.

“What Tessian have done – and this is why we are so excited about them – is apply machine intelligence to understand how humans communicate with each other and use that deeper understanding to secure enterprise email networks,” says Balderton Capital Partner Suranga Chandratillake.

Suranga added, “The genius of this approach is that while the product focus today is on email – by far the most used communication channel in the corporate enterprise – their technology can be applied to all communication channels in time. And, as we all communicate in larger volumes and on more channels, that represents a vast opportunity.”

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As part of the investment, Balderton Partner Suranga Chandratillake and Accel Partner Luciana Lixandru join the board. She says, “The effectiveness of Tessian’s product attracted our attention at an early stage. Since our seed investment just over a year ago, the company’s ability to address a fundamental data security risk has been reflected in its strong growth and a string of blue-chip client wins. I’m excited to be working even more closely with the team, as it rolls out its solution to an even greater number of businesses.”

Tessian makes email safe at world-leading organizations like Schroders, Man Group and Dentons and over 70 of the UK’s leading law firms are now usinga platform to protect their email networks.

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“With GDPR at the forefront of every organization’s minds, Clyde & Co is focused on building a resilient approach to keep our client data confidential and secure.

“The speed and ease of deployment of Tessian has been unparalleled by any other solution we’ve dealt with and has been our quickest GDPR win to date.

“Misaddressed emails are a major cybersecurity problem that all organizations have to deal with, but trying to train human error out of employees is near impossible. Tessian’s machine intelligence plays a vital role in helping mitigate these kinds of errors and ensure that customer data remains secure and private,” said Chris White, Global Chief Information Officer, Clyde & Co

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Text Request Releases Chrome Extension, Lets Businesses Text From Email, CRM, More

Text Request, the online texting service for businesses, released a Chrome browser extension earlier this month to let customers send and receive texts through their current business phone numbers while browsing any web page, including their email, CRM, and other online applications.

“The concept is pretty simple,” says Text Request CEO Brian Elrod.

Brian added, “Phone calls and emails don’t work like they used to, but you can reach anyone almost instantly through text. Our Chrome extension gives businesses an easy integration to fit texting seamlessly into their workflow.”

Keep up with messages wherever you are online with Text Request's Chrome extension
Keep up with messages wherever you are online with Text Request’s Chrome extension

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Text Request is a software-as-a-service product. Customers sign up to text using their current business numbers, and get an online dashboard to manage texts professionally, which they can login to from any device. Features include a shared dashboard for multiple users, message templates, keywords, group messaging, permanent records of messages, picture messaging, and more.

Text from your CRM with Text Request's Chrome extension
Text from your CRM with Text Request’s Chrome extension

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Brian added, “We’ve been working with service companies to set appointments with staffing agencies to fill positions, credit unions to fill applications, and lots of others. But our Chrome extension makes it easy for any business to start texting with their customers.

Brian added, “There’s no heavy lifting. It just takes one click to install. You can send and receive texts, get notified of new messages, and still use our other features without ever leaving your CRM, email, ATS, or other tools you use. You can also click on a phone number on any web page to text it from the extension.”

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Business text messaging has gained a lot of traction over the last few years as consumers’ preferences have changed. Smartphone usage is at an all-time high, and Twilio, Inc. recently reported that eighty-nine percent of consumers want to message with businesses.

Brian concluded, “Businesses have a lot going on. Our goal is to make it as simple as possible for them to connect with the right people quickly and consistently. And it’s working.”

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Mintigo Introduces MintigoAI, a Complete Intent-Based Customer Engagement Platform Powered By AI

Mintigo, the leader in artificial intelligence (AI) technology for marketing and sales, today announced the launch of MintigoAI, a comprehensive intelligent customer engagement platform powered by AI. This full-stack suite of solutions allows enterprise and mid-sized businesses to leverage AI infrastructure to drive greater pipeline and revenue.

Introducing MintigoAI: an intelligent customer engagement platform that puts the power of AI in your hands. MintigoAI is an easy, powerful and complete solution that empowers marketing and sales teams to find the right buyers faster and drive greater revenue.
Introducing MintigoAI: an intelligent customer engagement platform that puts the power of AI in your hands. MintigoAI is an easy, powerful and complete solution that empowers marketing and sales teams to find the right buyers faster and drive greater revenue.

Mintigo’s technology is easy, powerful and complete. Developed by world-class AI experts, it provides simple-to-use functionality, self-service modeling, and seamless integrations with marketing automation platforms (MAP), customer relationship management (CRM), and data warehouse systems. As a full customer lifecycle solution, MintigoAI empowers a wide range of marketing and sales use cases. Whether the business challenge is defining a target list for a successful account-based marketing (ABM) program, identifying the best inbound leads to nurture or fast-track to sales, determining the accounts best suited for cross-sell or upsell, or countless others in between, MintigoAI enables companies to inform their engagement strategies and drive proven success.

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Meagan Eisenberg
Meagan Eisenberg

As part of MintigoAI, Mintigo is also proud to announce Buying Stages, a solution providing visibility into where accounts and leads are in the buyer’s journey. Leveraging a combination of fit, intent, and behavior data, marketers gain a 360° high-definition view into both the right customers’ profiles, as well as those that are most ready to purchase. Based on 1.7 billion user actions per day and extensive market coverage of 13 million companies globally, MintigoAI delivers the most comprehensive and advanced intent solution in the market.

“MintigoAI is a holistic platform that leverages all relevant data sources to provide a full 360° view,” says Meagan Eisenberg, CMO of MongoDB. “Marketers now have access to insights based on fit, intent, and behavioral data to make the right decisions and investments.”

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“Over the past couple years, Mintigo has been laser-focused on building and incorporating the essential elements into one integrated platform for intelligently identifying, capturing, targeting, and engaging with prospect accounts and contacts,” says David Lewis, CEO of DemandGen, a close partner of Mintigo. “Their passion for client success has been helping them advance their solutions while at the same time simplifying the toolset to ensure greater adoption and usage.”

Creator.ai and WAX Form Strategic Partnership to Boost Online Content Creation

Creator.ai, a leading blockchain protocol for content creation, announced a partnership with Worldwide Asset eXchangeâ„¢ (WAX), a decentralized marketplace that allows for the exchange of digital assets. The partnership will benefit WAX’s 400+ million networks of online video game players, publishers, and developers as well as Creator.ai’s network of brands and creators.

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WAX
Malcolm CasSelle

“We strongly believe in Creator.ai’s vision to allow us to seamlessly partner with a diverse group of Influencers to drive awareness for our brand and amplify our message,” said Malcolm CasSelle, President of WAX. Malcolm added, “With that capability, they become valuable to our large gaming network.”

As WAX continues to expand its offerings, the team will work with Creator.ai’s network of influencers and robust platform tools to reach additional gamers and blockchain enthusiasts. Creator.ai will also provide WAX users, who are mostly gamers, with actionable insights and analytics into their social media content to help boost their individual brand and grow their audience.

“We look at WAX as a leader in the blockchain space and feel their core audience is a perfect compliment to our offering,” said Vishal Gurbuxani, Co-Founder of Creator.ai.

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National Media Publisher Pivots Business Model to Deliver Greater Customer Value

Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful Content Channel Mix for Companies to More Rapidly Attract and Convert

Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision.

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Born from 100 years of media, Advantage is changing the face of traditional media publishing, offering a more integrated content base and an extensive data-rich community for clients to reach.

Advantage Business Marketing is living a 360 view of their vision and commitment to customers to Measure. Optimize. Succeed., by challenging the company to become its own case study.

Advantage CEO Bruce Cummings said, “Advantage Business Marketing is a transformation beyond traditional media into a multi-channel content offering, so businesses have more power to measure, optimize and succeed.  Ultimately, we are a marketing company that directs great content to our customers so they can leverage the tools and content channels to reach and convert more influencers and buying communities.”

“For content and Account Based Marketing to be successful it needs to be quantified, we are converting how traditional publishing is perceived to allow audience, content, and data to flow more freely and naturally,” added Bruce Cummings.

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For more than a decade, Advantage served as the silent parent of 23 well-known vertical industry media channels spanning the entirety of the B2B manufacturing space, including: ALN, Bioscience Technology, CED, Chem.Info, Controlled Environments, Drug Discovery & Development, ECN, Food Manufacturing, Forensic Magazine, IMPO, Industrial Distribution, Laboratory Design, Laboratory Equipment, Manufacturing Business Technology, Manufacturing.net, Medical Design Technology, Pharmaceutical Processing, Product Design & Development, R&D, Scientific Computing, Surgical Products, Wireless Design & Development, and Wireless Week.

To better serve internal and external stakeholders, Advantage has unified the media channels and audiences for customers and partners to access the value of a data-rich offering.

This new environment offers holistic marketing and data services to customers that effectively engage target audience demand units, moving them through the buyer journey in a way that can easily be tied to sales pipeline and closed business data.

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Quovo Brings Total Funding to $20 Million After Closing Series B Funding Round Extension

Combined investment from Portag3 Ventures and Salesforce Ventures supports company’s continued expansion in the US and Canada

Quovo, a data platform providing connectivity to consumer financial accounts, announced it has extended its Series B round, bringing the firm’s total funding to $20 million. Investments came from Portag3 Ventures, a leading Canadian-based venture capital firm exclusively sponsored by Power Financial Corporation, IGM Financial Inc. and Great West-Lifeco Inc, and Salesforce Ventures, the corporate investment group of the global CRM leader.

Lowell Putnam
Lowell Putnam

Quovo provides companies with connectivity and insights for millions of consumer financial accounts across more than 14,000 different institutions. Quovo’s technology retrieves, organizes, and analyzes data from across the full breadth of financial accounts. Leading financial services companies, such as SoFi and Betterment, rely on Quovo to provide the data and insights they need to predict, transact, and personalize their services more effectively and with greater confidence.

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“Salesforce Ventures and Portag3 Ventures are well-established in their spaces: Salesforce pioneered the software as a service model and they’ll be an excellent resource for Quovo as we continue to expand. Portag3 is a leading investor in Canadian fintech and their strong connections have already helped us to cultivate relationships quickly in the Canadian market,” said Lowell Putnam, CEO of Quovo.

Lowell added, “Salesforce and Portag3 bring an immense amount of strategic value to Quovo and everyone at the company is excited to have their support.”

Capital from Salesforce Ventures provides additional support for Quovo’s growth plans, including executing an extensive hiring plan, relocating its headquarters to a larger space, and continuing to develop the capabilities of its technology. The investment from Portag3 Ventures is enabling Quovo to build out a presence in the Canadian market, including the expansion of its institutional coverage and data model to include Canadian firms and financial account types.

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Cision and PRIME Research Win 12 AMEC Awards at the 10th annual AMEC Summit in Barcelona

Cision, a leading global provider of earned media software and services to public relations and marketing communications professionals, won a combined 12 AMEC awards at the PR measurement body’s 2018 annual awards ceremony.

The International Association for Measurement and Evaluation of Communication (AMEC) recognized Cision and PRIME Research for their expertise in measuring and evaluating campaigns for clients including McDonald’s, Slimming World, Gumtree, Kellogg’s and Mischief PR.

PRIME Research, acquired by Cision, is a leading media monitoring and analytics firm that provides real-time monitoring and analysis across digital, print, television, radio, and online channels.

Cision and PRIME Research’s numerous awards include —

  • Best measurement of a consumer campaign – Gold for Slimming World’s New Year Campaign, Silver for Gumtree and Bronze for Kellogg’s: Better Starts
  • Best use of integrated communication measurement/research – Gold for Slimming World’s New Year Campaign and Bronze for Gumtree
  • Best use of a measurement framework – Gold for Kellogg’s: Better Starts, Silver with Mischief PR for This Girl Can: A triumphant ‘second album’ and Bronze for Slimming World’s New Year Campaign
  • Plain English award for simplicity in campaign effectiveness measurement and reporting – Gold for McDonald’s International McDelivery Rollout

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Abe Smith
Abe Smith

Cision and PRIME Research also took home Silver for best measurement of a B2B campaign and best multi-market reporting for work on Airbus’s Using Insights to Navigate Through Difficulties project, as well as a Bronze innovation award for new measurement methodologies for the Bulletin Intelligence AccuReach Data Science Project.

“It has never been more important for communicators to be able to demonstrate the value of their work,” said Abe Smith, president, EMIA, Cision.

Abe added, “At Cision we pride ourselves on providing our customers with the measurement and insights to show ROI on their campaigns and I am ecstatic that the AMEC Awards panel has recognized the fantastic analysis we have produced for our clients.”

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Jenny Caven, head of external relations for Slimming World, added: “Working with Cision to implement the Integrated Evaluation Framework was a watershed moment for us. It has enabled us to focus on what really matters: understanding how our earned media strategy is maximizing the quality of media exposure across multiple channels and how this is changing audience perception and contributing to growing membership.

“I’m delighted to have been able to share our measurement journey with the audience at this year’s AMEC summit in Barcelona. Going on to win further AMEC awards for the second year in a row in 2018 demonstrates that the continued work with Cision in our use and implementation of the Framework is recognized. We’ve built a success story that can be shared not only with important internal stakeholders but also with the broader communications industry.  It’s been empowering for our in-house PR team to become part of the community of communications practitioners developing and sharing best practice, for the benefit of us all.”

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AMEC’s two-day summit was held in Barcelona last week to celebrate and recognize the effectiveness of communications and measurement internationally.

The AMEC Awards is the largest awards scheme of its type for communications measurement and insights, open to media intelligence and insights firms, PR companies, client in-house teams, government teams and not-for-profit organizations.

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