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Bigtincan Introduces Bigtincan Life Sciences to Help Sales Teams Tackle Growing Number of Industry and Regulation Challenges

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June 28, 2018

Bigtincan Introduces Bigtincan Life Sciences to Help Sales Teams Tackle Growing Number of Industry and Regulation Challenges

Vertical Solution Adds to Productivity Enhancements Included in Bigtincan’s Spring 2018 Platform Update

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the launch of Bigtincan Life Sciences (Bigtincan LS) as part of its Spring Platform update. This announcement was made during Medforce 2018, taking place 25-26 June in Boston, Mass.

“Bigtincan has listened to us as customers and has continued to add new features. I would definitely recommend Bigtincan to any company that’s struggling with managing their content collateral.”

Pulling from experience in working with a number of notable customers in the life sciences vertical, including Cardinal Health, Biogen, ThermoFisher Scientific and Merck, Bigtincan created Bigtincan Life Sciences to provide a comprehensive set of product capabilities, integrations, and bundled services. These capabilities allow life sciences companies to ensure their sales teams not only have access to the best content and collateral assets, but they are available in an integrated and engaging format, while also being compliant with relevant life sciences regulations.

Jim Patchen

“Sales teams in the life sciences industry face a growing number of unique challenges – from narrower margins to industry consolidation and stringent regulation around time spent with decision makers like physicians,” said Jim Patchen, Director of Bigtincan’s Life Sciences Division.

Jim added, “With Bigtincan Life Sciences, our goal is to provide a solution that arms sales teams with the right content at the right time, optimizing the time spent with clients and prospects.”

Key capabilities and benefits of Bigtincan Life Sciences include:

Integrated learning and knowledge development, including a Learning Management System (LMS) and micro learning capabilities to improve sales force education and retention, helping sales representatives better engage with life sciences customers and physicians.
Industry-specific domain knowledge for Bigtincan’s AI-based, automated push architecture that drives increased adoption by automating data entry, improving the quality and quantity of data. Bigtincan LS also extends Bigtincan’s industry-leading SalesAI capabilities to recommend best practices and targeted content based on each opportunity, increasing intel and collaboration throughout the sales cycle.
Life Sciences Interactive Content Builder improves productivity, prescription rates, conversions and ROI by allowing teams to create and present engaging content with the compliance and control life science organizations need to be successful.
Life Sciences-specific compliance updates across the Bigtincan platform allowing life sciences sales teams to reduce risk. Bigtincan LS automatically pushes the most updated and compliant content to sales teams’ web and mobile devices.

“Bigtincan is the hub of all your digital needs. You’re able to integrate your CRM data as well as your content to really see where the value is, and behind it is a really high level of security. All of our sales and service people throughout the world use it daily,” said Brad Shafton, Director of UX and Innovation at Hologic. “Bigtincan has listened to us as customers and has continued to add new features. I would definitely recommend Bigtincan to any company that’s struggling with managing their content collateral.”

In addition to the launch of Bigtincan LS, the company is introducing several platform enhancements to the Bigtincan Hub as part of its Spring 2018 update, including enrichments to documentation creation and productivity. Key highlights include:

Launch of Bigtincan QuickDocs, allowing sales teams to easily create new documents and presentations leveraging existing pages hosted on a variety of platforms or channels including PDFs, PowerPoints, Office Documents and even videos.
Enhanced management and control systems to empower large scale deployments with reduced administration to easily organize, manage and present content to clients and prospects in an engaging format.
Improvements to Bigtincan SalesAI, using the power of data science to guide sales people to improve how they work, learn from others and take guided actions to close more deals.
Updates to Bigtincan’s family of client applications, including new versions for Apple iOS, Android, Web, Microsoft Windows and Outlook, as well as new features that work inside CRM to ensure sales teams are armed with the resources needed to engage clients and prospects in real time, and from any device.

Learn more about Bigtincan’s Spring 2018 release in this video from CEO David Keane, and visit Bigtincan onsite at Medforce this week at Booth #3 to learn more about Bigtincan Life Sciences.

Linc Global Named Best AI Solution for Customer Service

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June 28, 2018

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Linc Global Named Best AI Solution for Customer Service

Linc Global, the Customer Care Automation platform used by leading customer-centric brands, announced it has been selected as the winner of the Best AI Solution for Customer Service for the 2018 Artificial Intelligence Breakthrough Awards. The award recognizes the best companies, technologies, products, and services throughout various categories of artificial intelligence, including machine learning, vertical applications, smart robotics and many more.

“AI continues to make its way into the retail industry as consumers embrace new methods of shopping and communicating with retailers and brands. Linc is helping retailers and brands take advantage by creating a customer care environment that provides a superior experience and real-time communication.”

Among 2,500 award applicants, Linc was selected for its innovative work in helping brands and retailers reinvent their customer care strategy. Linc’s platform leverages purpose-built AI to answer more than 90% of customer inquiries with automated assistance across the web, email, SMS, Facebook Messenger, and voice assistants including Google Assistant and Amazon Alexa.

Fang Cheng

Through Linc’s commerce-specialized automation software, retailers and brands can reinvent customer care, become more customer-centric and adapt to changing consumer behavior and expectations, helping them compete and thrive in the era of Amazon and convenience-commerce. As noted in a study conducted by Brand Garage and Linc, 87% of retailers plan to increase their use of AI in customer service, and 44% will use a conversational commerce interface in the next 24 months as they seek AI-powered solutions to improve customer service and engagement. With Linc’s offering, brands are able to blend service, marketing and sales in real-time to improve customer satisfaction, cut service costs, increase retention and purchase frequency.

“We are thrilled to be recognized as the Best AI Solution for Customer Service by the AI Breakthrough Awards program,” said Fang Cheng, CEO, Linc Global.

Fang added, “AI continues to make its way into the retail industry as consumers embrace new methods of shopping and communicating with retailers and brands. Linc is helping retailers and brands take advantage by creating a customer care environment that provides a superior experience and real-time communication.”

Cypress.io Raises $4 Million for Front End Automated Testing

Sales & Marketing

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June 28, 2018

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Cypress.io Raises $4 Million for Front End Automated Testing

Funding co-led by Las Olas Venture Capital and Bessemer Venture Partners to accelerate product development and market expansion for a developer-driven testing framework

Cypress.io, the next generation automated testing framework built for the modern web, announced that it has secured $4 million in seed funding co-led by Las Olas Venture Capital (LOVC) and Bessemer Venture Partners. Previous investors Tech Square Ventures, BLH Ventures and Buckhead Investment Partners supported the round. The investment will be used to accelerate product development, sales growth and market expansion. As part of the financing Esteban Reyes, founding partner of LOVC, has joined the Cypress board of directors.

.@cypress_io announces $4 million funding for product development & market expansion of front-end test automation tools.

“Cypress was designed to fit seamlessly into DevOps workflows, making developers’ lives easier and enabling faster and more comprehensive test automation to dramatically accelerate software release cycles,” said Drew Lanham, Chief Executive Officer of Cypress.

Drew added, “This infusion of capital will allow us to continue building Cypress for our thriving community of passionate developers.”

Bob Goodman

“We’re very excited about investing in Cypress and believe the company is the future of test automation,” Reyes said.

Reyes added, “Legacy solutions are slow, suffer from flakiness and don’t provide rapid test result feedback loops. This limits the speed of product releases, increases costs of test suite maintenance and wastes valuable engineering time on debugging. Cypress solves all of those problems at scale and makes automating testing dead simple for developers,” he added.

“Cypress is rapidly becoming the go-to solution for test automation of dynamic web applications,” said Bob Goodman, Partner at Bessemer Venture Partners.

Bob concluded, “The dramatic speed of organic user adoption fueled by developer love for Cypress and the company’s customer-focused roadmap drove our investment decision.”

NetBase Launches Cross-Channel Customer Experience Analytics

Web & Social Prospecting Tools

STS News Desk

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June 28, 2018

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NetBase Launches Cross-Channel Customer Experience Analytics

Social Analytics Leader Provides Out-of-the-Box Availability of Comprehensive Voice of the Customer Feedback for Actionable Business Insights

NetBase, a global leader in enterprise social analytics, announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly integration headaches by providing standardized analyses for customer feedback including automated sentiment, passion scoring, top conversation rankings, drivers of low and high ratings, and trending and geolocation.

@NetBase today announced the availability of a cross-channel Customer Experience Analytics solution that combines VoC with social analytics.

Paige R Leidig

“CMOs and brands are increasingly competing on the customer experience, and broad customer experience analytics can be used to inform and improve every aspect of a business,” said Paige Leidig, CMO of NetBase.

Paige added, “For too long brands have kept the data siloed due to the cost and complexity of implementing a solution. NetBase has eliminated this concern and delivers a solution that adds social listening insight to surface what surveys miss, to confirm the priority and magnitude of feedback, and to add competitive intelligence.”

The new Voice of the Customer offering is an extension of NetBase’s social listening and analytics capabilities that leverage the company’s Natural Language Processing strengths with unstructured text, enhanced with hard data metrics and friendly end-user tools for business analysis and reporting. It provides businesses with a single, integrated platform for processing and analyzing customer feedback from multiple data sources including social networks, online communities, reviews and ratings, internal systems and digital media.

Ryan Heck

“NetBase’s Voice of the Customer module has helped us better understand our guests’ experience at each individual location,” said Ryan Heck, Senior Manager of Marketing & Analytics for Texas Roadhouse.

Ryan added, “The tool’s ability to analyze large amounts of guest feedback and present it in easy-to-understand dashboards has helped us identify strengths and opportunities at both the local and brand level.”

It is designed as an easy-to-implement analytics complement to existing customer care, engagement and feedback processes. NetBase VoC does not replace or disrupt these systems.

Key benefits of NetBase’s Voice of the Customer offering include:

Simple Integration – NetBase VoC delivers Out-of-the-Box availability of standardized analyses for customer feedback including automated sentiment, passion scoring, top conversation rankings, drivers of low and high ratings, and trending and geolocation This eliminates the need for time-consuming, multi-million dollar custom solutions.
Comprehensive Insights – Enables broader insights versus fragmented reporting from disparate systems where feedback resides by combining customer feedback data from sources including online communities, Call Center records, surveys, emails, web and support forums, and product and local review sites.
Improve Responsiveness – Real-time identification of customer experience insights enables businesses to address quality, operations and customer service issues quickly and efficiently.
More Accurately Quantify Customer Impact – By blending NLP feedback with other data, brands can more accurately quantify the impact of experience issues on customer loyalty, cost of sales, new sales and company performance.

A10 Networks Names New Vice President of EMEA Sales

Sales & Marketing

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June 28, 2018

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A10 Networks Names New Vice President of EMEA Sales

Proven Strategic Leader and Team Builder with Deep EMEA Experience at Ixia, Juniper Networks and Cisco Joins A10 Networks to Lead EMEA Sales

A10 Networks, a provider of intelligent and automated cybersecurity solutions, announced the appointment of Anthony Webb as Vice President of Sales in Europe, the Middle East and Africa (EMEA).

“In his 20 years of sales experience in the IT, data communications and telecom industry, Tony has proven his ability to deliver vision and strategic direction”

“In his 20 years of sales experience in the IT, data communications and telecom industry, Tony has proven his ability to deliver vision and strategic direction,” said Christopher White, A10 Networks executive vice president of worldwide sales.

Christopher added, “Add to that his deep knowledge and experience of the EMEA marketplace — all of which makes him an outstanding addition to A10’s leadership team.”

In his role as vice president, reporting to White, Anthony Webb is responsible for managing and growing A10’s sales operations in EMEA, as well as leading the company’s sales and channel strategy across the theater.

Webb’s extensive EMEA experience spans the enterprise, service provider and channel/partner segments. Before joining A10, he served as vice president EMEA of Ixia Technologies, focusing on maintaining Ixia’s position as the leading provider in network testing while driving their leadership status in network visibility. Prior to joining Ixia, he held positions at the vice president and managing director level for Juniper Networks, running sales organizations across EMEA and in the UK.

In 2000, he joined Cisco as sales manager for service provider and enterprise verticals in the UK, before serving as enterprise sales director emerging markets with Cisco in MEA, then collaboration sales director emerging markets. He left Cisco in 2011 to return to the UK.

Webb started his career after graduating as a mechanical production engineer from MCT (Maidenhead College of Technology) in Berkshire, England. He joined British Telecom in 1992, leading various business units for the company covering the US, Europe, and Japan.

IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

Content & Collaboration

STS News Desk

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June 28, 2018

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IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

New innovations position tech marketers for success

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announced six new solutions enabling marketers to connect with IT leaders on a global scale. The innovative solutions integrate impactful visual content, social strategies, and events, helping tech marketers bring engagement and thought leadership strategies to life. These new solutions build on IDG’s May 2018 launch of new tools for marketers to strengthen brand awareness and demand generation initiatives.

Charles Lee

The foundation of IDG’s product portfolio is the relationship and trust between the editorial team and tech decision-makers. This trust translates into exclusive first-party data, which powers the insights behind these new solutions that allow tech marketers to engage with tech and business leaders and establish a relevant thought leadership platform.

“With the strongest content team in the market and a superior understanding of IT decision-makers and tech enthusiasts, IDG is the right partner to drive deeper engagement for tech marketers,” said Charles Lee, President, U.S., IDG Communications, Inc.

Charles added, “Our long history of delivering quality content and events for tech decision-makers has built a level of insight that helps us understand their needs throughout the buyer’s journey better than anyone else. This insight has played a critical role in our ability to innovate new solutions for tech marketers, helping them build and enhance relationships with the right audience.”

New Thought Leadership Solutions

CIO Think Tank: dig in deep with a select group of elite leaders in tech, business as well as editorial subject matter experts and analysts in a discussion on bleeding edge technologies, to help set the tone and direction for business strategies.

BrandPost Premium: building off the popular BrandPost program, this new addition combines branded content with premium IDG editorial, focusing on deep native integration through visual content, distribution across social channels, and use of influential perspectives.

New Engagement Solutions

Native Playlist: drive authentic conversations with a brand to demand native experience, building equity around trending tech topics– starting with awareness content, eventually funneling down into gated assets.
Nerd Nites: introduce a new product or idea to a group engaged tech decision-makers, influencers and enthusiasts, gaining valuable insights directly from buyers.
Dynamic Storyteller: leverage rich data to connect prospects with the most relevant content. Using multiple touchpoints, this ad unit tells a sequential story guiding tech decision-makers them through the buyer’s journey.
Sponsored Twitter Chats: increase brand recognition and thought leadership while networking with tech decision-makers, leveraging the popularity of the IDG TechTalk channel, IDG content experts, and the IDG influencer network.

Yotpo Powers Marketing Teams to Accelerate Sales Using AI-Based User-Generated Content

Sudipto Ghosh

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June 28, 2018

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Yotpo Powers Marketing Teams to Accelerate Sales Using AI-Based User-Generated Content

With New Suite of AI-Powered Solutions from Yotpo Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart UGC”

Yotpo, the complete customer content marketing platform, has unveiled a new suite of ecommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and engaging experience across the buyer journey to accelerate sales. The cutting-edge capabilities are showcased in the new eBook, “The Next Frontier of UGC: Building a Modern Brand with UGC + AI.”

Yotpo Powers Marketing Teams to Capture Attention, Build Trust and Accelerate Sales using User-Generated Content

At the time of this announcement, Tomer Tagrin, CEO and co-founder of Yotpo, said, “Consumers crave authenticity from the brands they engage with, and nothing is more genuine than validation from fellow shoppers. Leveraging consumer behavior, sentiment and purchase data, intelligent user-generated content gives marketers a much more effective way to capture attention, build trust and accelerate sales.”

Earlier in 2018, Yotpo unveiled Insights, which applies natural language processing, deep learning and sentiment analysis to user reviews to turn feedback into powerful customer experience data. The same AI engine powers Yotpo’s new eCommerce enhancements to enable —

Smarter Content Generation

More reviews: Machine learning optimizes email review request send times tailored to the customer, the company, and/or the industry. Brands are able to generate more reviews, fast-improving order-to-review conversion rates as high as 10-11%, compared to industry standards of 1-2%
Better quality reviews: An AI assistant encourages customers to write high-quality, in-depth reviews by suggesting relevant topics to cover. Topics are suggested based on previous submissions and buyer search history to ensure maximum impact on purchase decisions. Initial results show that AI assistance yielded a 61% bump in topics within reviews

Smarter User-Generated Content Moderation

Auto-review: Sentiment analysis detects positive or negative sentiment words and phrases within reviews with an industry-leading 92% accuracy, allowing marketers to auto-publish positive reviews while flagging ones that might need manual attention and response

Smarter Ecommerce Displays

Personalized views: On product pages, shoppers will be able to customize their UGC views to quickly find specific information. In addition to a search-in-reviews function, visitors can filter reviews based on topics. Machine learning identifies the topics that had the most impact on purchase decisions.
Review highlights: Optimized for the mobile-first shopper, sentiment analysis pulls key snippets from top-performing reviews and displays them above the fold.

Smarter Email and Social Ads

Best reviews for marketing: Yotpo dynamically pulls the best and most relevant copy and images in email promotional campaigns, cart abandonment emails, social ads and more.

Demonstrating how “smart UGC” can improve marketing outcomes, specialty fashion retailer Yandy used Yotpo to revive their flagging dynamic product ads (DPA) for Facebook. Tapping into Yotpo’s Facebook Ad integration, Yandy was able to automatically sync five-star customer reviews that had influenced purchases. As a result, Yandy’s click-through rates tripled and cost-per-click decreased by 72%.

Eric Polatty, Digital Marketing Manager at Yandy shared, “We have spent less money than our standard DPA campaign, but have driven 70% more purchases and seen a 78% higher ROAS.”

“The Next Frontier of UGC: Building a Modern Brand with UGC + AI” provides a comprehensive overview of how intelligent, customer-created content is defining the future of eCommerce growth. The eBook identifies the forces redefining modern brand-branding; profiles how direct-to-consumer disruptors like UNTUCKit, Brooklinen, Greats Brand and Adore Me push the envelope on social proof; and showcases how artificial intelligence transforms customer content into a dynamic, personalized experience that drives higher engagement and conversions.

Currently, Yotpo’s AI-powered solution helps merchants collect high-quality user-generated content and use it to build a stronger brand and better customer experience. A combination of technology, integrations, and partnerships enables brands to seamlessly leverage UGC throughout the buyer journey to increase trust, social proof and sales.

HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Buyer Insights

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June 27, 2018

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HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

The new version of HG Data app allows B2B sales and marketing teams to expand revenue opportunities and engage prospects earlier and contextually in the sales cycle using technographic data

HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, today announced a new release of its HG Data app on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Install base data, also called technographic data, provides sales and marketing teams with valuable insights on the competing and complementary software and hardware products used by their customers and prospects so that they can inform and focus their outreach and engagement.

HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace.

Built on the Salesforce Platform, HG Data is currently available on the AppExchange here.

HG Data App for Summer ’18

Just as in the previous version, the latest release of HG Data’s app embeds technographic data directly into Salesforce so that sales and marketing teams can easily sort, filter and use the data to create campaign segments, score and rank accounts, generate reports, and implement workflows and triggers to build more intelligent business processes. In addition, the latest version of the app includes two substantial upgrades designed to help companies find new revenue opportunities and engage with prospects earlier and with more context in the sales cycle —

1) Net New Account Discovery and Acquisition: B2B sales and marketing teams now have the ability to search for additional net new accounts with specific technographics and import them directly into their Salesforce org. Users can further refine the number of accounts they want to import using firmographic data such as the number of employees, revenue, and industry, which is also provided by HG Data.

2) Lead Enrichment: In addition to automatic account-level enrichment, users can now also append technographic data directly to lead records to better target and personalize top of funnel marketing activities such as content marketing and other awareness tactics.

Partners and Customers are Impressed with the Accuracy of the Technographic Data and Ease of Integration

“One of the biggest discoveries B2B sales and marketing teams make when they start using our technographic data is that their known available market might be 3 to 5 times bigger than they had thought,” said Elizabeth Cholawsky, CEO of HG Data.

Elizabeth added, “The latest version of our app enables users to take fast and precise action by allowing them to import net new accounts directly into their Salesforce instance based on our leading comprehensive tech installation data and supplemental firmographics. In addition, our lead enrichment capabilities allow marketing groups to engage with prospects earlier and more meaningfully in the sales cycle for things like contextual outreach programming, more personalized lead nurturing, targeted content marketing and other top-of-funnel activities.”

“Our experience with HG Data’s App has been terrific,” said Manny Ortega, Director of Business Operations at Outreach.io.

Manny added, “We’ve been absolutely impressed with the accuracy of the technographic data and ease of integration. The actual connection took 5-10 minutes to hook up. We are already leveraging HG Data’s technographics data to score accounts, which ultimately enables our go-to-market teams to focus on the right prospects at the right times.”

“We are happy to partner with HG Data on the AppExchange as they provide customers with an easy way to use and access technographic data to better inform their marketing and sales programs,” said Mike Wolff, SVP, ISV Sales, Salesforce

Mike added, “The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”

Jim Norton to Serve As IAB Executive-in-Residence

STS News Desk

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June 27, 2018

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Jim Norton to Serve As IAB Executive-in-Residence

Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative

The Interactive Advertising Bureau (IAB) has appointed media and marketing veteran Jim Norton as the trade group’s latest Executive-in-Residence. A publishing world thought leader and former Chairman of the IAB Board of Directors, Norton will leverage his extensive experience with premium content brands to forward the trade association’s “Direct Brand” economy initiative. He will work with IAB leadership to educate members and incumbent brands on how to rethink strategy to thrive in the “Direct Brand” economy. He will also play a key role in shaping the agenda for the IAB Direct Brand Summit, scheduled for 30-31 October in New York City.

“Jim can offer us the inside track on premium publishing to support members in navigating the new ‘Direct Brand’ landscape”

Most recently, Jim Norton served as Chief Business Officer, President of Revenue at Condé Nast, where he reorganized and led the transformation of the business to a more modern media model, leveraging the power and influence of Condé Nast’s world-class premium brands. In addition to launching teams focused on agency holding companies, data and analytics, and the launch of 23 Stories Branded Experiences studio, he also led revenue diversification efforts in direct-to-consumer subscriptions, events, licensing, and eCommerce.

Jim Norton

Prior to Condé Nast, he was Global Head of Media Sales at AOL/Verizon. Earlier in his career, he was a national sales manager on Google’s Agency Team. Norton is currently an investor and advisor to the media and technology industry.

“Jim can offer us the inside track on premium publishing to support members in navigating the new ‘Direct Brand’ landscape,” said Randall Rothenberg, CEO, IAB.

Randall added, “His expertise in working with iconic content brands, such as Vogue, The New Yorker, Vanity Fair, Wired, and HuffPost, alongside his longstanding commitment to the IAB, will make him a vital resource as we ramp up our ‘Direct Brand’ economy initiative.”

“I’m thrilled to be partnering with the IAB team to help media, marketing, and technology constituents understand and take advantage of the emerging ‘Direct Brand’ economy,” said Jim Norton.

He continued, “The engine driving ‘Direct Brands’ and the new on-demand movement has been premium content and storytelling, as well as the smart use of data and technology to acquire long-term value customers. I am looking forward to leveraging my long experience across the marketing barbell to assist brands in reaching new consumers in this exploding environment.”

Norton is the third industry innovator to be invited to take part in the IAB In-Residence program. Peter Naylor, currently Senior Vice President, Advertising Sales, Hulu, and Chairman IAB Digital Video Center of Excellence Board, was the first to serve in this senior advisory role in November 2013. John Frelinghuysen, digital video marketing leader and former Executive Vice President for Digital Media at Disney/ABC Television, was the second to do so in August 2017.

AllSeated Launches First Ever Dynamic Virtual Reality Application for Event Industry

Sales & Marketing

STS News Desk

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June 27, 2018

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AllSeated Launches First Ever Dynamic Virtual Reality Application for Event Industry

New Functions Radically Enhances the Event Planning Process, Saves Time, Money, Resources, Eliminates Surprises and Mistakes, and Allows Changes to Event Floorplans and Details in Real-Time

AllSeated has unveiled a unique dynamic virtual reality (VR) platform for the event industry, making it possible – for the first time – for venues and event planners to design every detail of an event and share 360-degree VR “walk-throughs” with clients, well in advance of an event. This capability, unique to AllSeated, radically enhances the event planning process, saves time, money, resources, eliminates surprises and mistakes, and allows changes to event floorplans and details in real-time.

This is a UNIQUE dynamic virtual reality platform for the event industry, making it possible for #venues and #eventpros to design every detail of an event and share 360-degree VR “walk-throughs”

The new AllSeatedVR is the first application of its kind for the vast $200 billion global event planning market. Today, one in 10 U.S. events is created using AllSeated’s innovative online tools, and the company already has more than 100 existing customers enabled for the new VR platform. They project to have more than 1,000 venues in their VR library in 2019.

VR makes it possible for venues and professional event planners to enhance their clients’ overall experience. With VR-enabled venues and laser-accurate scaled floorplans, planners can bring an event to life in a way 2D storyboards or online 360-degree video tours cannot. Compatible with a wide range of VR headsets including Facebook’s Oculus Go, HTC’s Vive, and the Samsung Gear VR, AllSeatedVR allows venues and planners to design every detail of an event, including furniture choices, table linens and placeware, ornament designs, dance floors, color themes, unique touches, and more. The tool also serves as a differentiator to win and close business through pre-event visualization.

Mike Warren

“Tools like AllSeatedVR, with an immersive virtual viewing of our property and the ability to make changes in real-time, is beyond anything we could have expected and gives us a competitive edge,” said Mike Warren, Director of Catering, The Plaza New York.

Mike added, “Technology for our industry is a game changer if it adds to our top line, improves operational efficiency, saves time and money, and provides something really special for our clients. That’s definitely what AllSeatedVR brings to the table.”

In addition to the VR design components, AllSeatedVR includes seating charts, the ability to track RSVPs and menu choices, timeline creation, task lists for vendors, and offers guest mobile check-in. Using a VR headset, venue clients can access event layout and design, invite collaborators, and become fully-immersed in every detail as if they were physically in the event space. This gamification of event planning makes the process more time- and cost-effective for planners and makes planning simpler, more flexible, and enjoyable for clients.

Yaron Lipshitz

“Virtual reality has been around for a long time, but the introduction of amazingly capable wireless headsets at the $200-400 price range – one-tenth of the previous generation – makes them finally ripe for mass market adoption,” said Yaron Lipshitz, AllSeated CEO.

Yaron added, “With 20 years of gaming experience, our development team easily determined how VR could revolutionize the event industry, in areas such as sales and marketing, vendor selection, event planning, collaboration, and ultimately search and discovery. For those reasons, VR-based event planning is one of VR’s first real killer apps!”

Bigtincan Introduces Bigtincan Life Sciences to Help Sales Teams Tackle Growing Number of Industry and Regulation Challenges

Vertical Solution Adds to Productivity Enhancements Included in Bigtincan’s Spring 2018 Platform Update

Linc Global Named Best AI Solution for Customer Service

Cypress.io Raises $4 Million for Front End Automated Testing

Funding co-led by Las Olas Venture Capital and Bessemer Venture Partners to accelerate product development and market expansion for a developer-driven testing framework

A10 Networks Names New Vice President of EMEA Sales

Proven Strategic Leader and Team Builder with Deep EMEA Experience at Ixia, Juniper Networks and Cisco Joins A10 Networks to Lead EMEA Sales

IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

New Thought Leadership Solutions

New Engagement Solutions

HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

The new version of HG Data app allows B2B sales and marketing teams to expand revenue opportunities and engage prospects earlier and contextually in the sales cycle using technographic data

HG Data App for Summer ’18

Partners and Customers are Impressed with the Accuracy of the Technographic Data and Ease of Integration

Jim Norton to Serve As IAB Executive-in-Residence

Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative

AllSeated Launches First Ever Dynamic Virtual Reality Application for Event Industry

New Functions Radically Enhances the Event Planning Process, Saves Time, Money, Resources, Eliminates Surprises and Mistakes, and Allows Changes to Event Floorplans and Details in Real-Time

Popular Posts

Bigtincan Introduces Bigtincan Life Sciences to Help Sales Teams Tackle Growing Number of Industry and Regulation Challenges

Linc Global Named Best AI Solution for Customer Service

Cypress.io Raises $4 Million for Front End Automated Testing

A10 Networks Names New Vice President of EMEA Sales

IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Jim Norton to Serve As IAB Executive-in-Residence

AllSeated Launches First Ever Dynamic Virtual Reality Application for Event Industry

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