Accretive acquisition of cloud-based customer reference solution is next step in building sales enablement software suite.
Upland Software, a leader in cloud-based Enterprise Work Management software, has announced that it has acquired RO Innovation, a leading cloud-based customer reference solution for creating, deploying, managing, and measuring customer reference and sales enablement content. RO Innovation will be combined with Qvidian, Upland’s powerful, cloud-based RFP and sales proposal automation solution, as Upland builds an industry-leading sales enablement product suite. The acquisition adds approximately $6.0 million in annualized revenues and will be immediately accretive to Upland’s Adjusted EBITDA per share.
Jack McDonald
“We are pleased to welcome RO Innovation and their valued customers, users, and partners to Upland,” said Jack McDonald, chairman and CEO of Upland Software.
Jack added, “This acquisition is an important step in building out a sales enablement suite of solutions within our Workflow Automation product family.”
Sean Nathaniel
“The RO Innovation application is the fastest and easiest way to create, deploy, manage and measure customer reference and sales enablement content,” said Sean Nathaniel, CTO and SVP of Workflow Automation Solutions for Upland Software.
Sean added, “We look forward to integrating RO Innovation with Qvidian in order to serve the $400+ million annual sales enablement software market1 by delivering comprehensive workflow solutions tailored for high-growth sales organizations.”
The purchase price paid for RO Innovation was $12.5 million in cash at closing, net of cash acquired, and a $1.75 million cash holdback payable in 12 months (subject to indemnification claims). The foregoing excludes any potential future earn-out payments tied to additional performance-based goals.
Upland expects the acquisition to generate annual revenue of approximately $6.0 million, of which $5.0 million is recurring, subject to reductions for a deferred revenue discount as a result of GAAP purchase accounting, estimated at $0.5 million for the remainder of 2018. The acquisition is within Upland’s target range of 5-8x pro forma Adjusted EBITDA and will generate an estimated $2.5 million in Adjusted EBITDA annually. The acquisition will be immediately accretive to Upland’s Adjusted EBITDA per share.
Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify Customers Based on ICPs
AI continues to rock the boat for B2B marketing and sales teams. With the growing maturity of AI and machine learning in marketing technologies, marketing and sales intelligence software powered by automated data science is turning into the most reliable business platform. AI is becoming a core component of marketing technology solutions; the promise of AI is not far from the next ‘Big Bang’ in the B2B marketing industry. To ensure marketers have a fair idea of how deep AI runs in the industry, EverString and Heinz Marketing have fielded a joint survey to understand how B2B marketers view AI today and envision using it in the coming.
While the talk of AI is pervasive, B2B Marketers are still just learning about the broad expectations for how AI will help achieve business goals, and are, for the most part, confused about the potential impact on their marketing strategy and overall business performance.
According to Matt Heinz, President, Heinz Marketing, “These findings will help marketers understand how they compare to peers in viewing AI applications and future expectations to create value.”
Setting the Bar Higher: Expectations from AI
On the Current State of AI
59% expect AI to help identify prospective customers.
71% are interested in using AI for personalization and 58% for customization.
86% measure success with KPIs tied to pipeline or revenue.
According to Matt Amundson, VP of Marketing, EverString, “Marketers are increasingly measured on their impact and success of revenue generation. Marketing technology that enables revenue performance and customer engagement is more valuable than ever for B2B marketers to hit their goals.”
Matt added, “Once the practical value of AI-powered marketing technologies overtakes the theoretical, we expect the mystery and confusion will dissipate.”
EverString and Heinz Marketing conducted the first-ever survey to understand how B2B marketers view artificial intelligence currently and how they envision using AI as a strategic tool to help meet their goals and objectives. Responses came from over 300 B2B marketing and sales professionals spanning a variety of organizations and industries.
State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories
Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and offer the highest product label conversions. To stay on top of the Amazon Era, marketing teams must know the pulse of present ecommerce trends. To help marketing teams and brands understand the marketing on Amazon, Jumpshotrecently released the State of the Amazon Era Data Report for Q1 2018. The report explores whether Amazon is a friend or a foe for brand marketers.
Amazon continues to eat market share, claiming more than 80 percent of conversions against other eCommerce sites across diverse product categories.
Jumpshot studied anonymous consumer actions within 500 online ecommerce sites and marketplaces in Q1 2018 and analyzed visits and conversions of different brand categories across these sites.
Amazon Will Own over 75 Percent of All Product Searches Online
Deren Baker
At the time of this announcement, Deren Baker, CEO of Jumpshot, said, “I predict in the next few years that Amazon will own over 75 percent of all product searches online. But it’s virtually impossible to get a clear picture of what your target customer is doing online, especially within walled garden sites like Amazon.”
Derek added, “Unbiased data products can help show your target customers’ entire online journey — understanding how and if to work with Amazon, how your brand stacks up against competitors, and what other ecommerce sites and marketplaces are worth investing. This is all critical to think about in the Amazon Era.”
Amazon is the King of Online Shopping Choices
Brands are neck and neck to win market share on Amazon, with no clear leader.
The close market share between competitors suggests that Amazon shoppers do not have brand loyalty.
Brands can learn about their competition by tracking and analyzing their market share on Amazon.
Amazon continues to eat market share, at over 80 percent across diverse product categories.
Amazon has the highest market share with one-click commodities product categories such as batteries and cleaning supplies.
Even branded product categories like men’s athletic shoes are dominated by Amazon.
The Market is Fattening with Rich Opportunities for Daily-Use Commodities
Amazon continues to grow market share at up to 14 percent quarter over quarter.
Commodity product categories like batteries show the highest quarter over quarter growth.
Higher priced product categories, such as kitchen & dining, show smaller growth.
The Go-To Choice for Electronics Labels
Amazon doesn’t have private labels cracked, only seven percent market share when their leading line, Amazon Basics, isn’t counted. And, Amazon leads private label market share only in the Electronics category.
Amazon Basics makes up 88 percent of Amazon’s private label products.
Amazon owns 61 percent of private label conversions. But, without Electronics, Walmart, Target and Macy’s have 74 percent share of conversions.
Excluding Amazon Basics – electronics, office, pets and home categories – Walmart, Target and Macy’s have 93 percent market share.
Currently, Jumpshot delivers digital intelligence from within the Internet’s most valuable walled gardens. The company’s real-time, opt-in global panel tracks five billion actions a day across 100 million devices to deliver insights into online consumer behavior. Jumpshot works with customers including Condé Nast, Kantar, TripAdvisor, Moz, SEMrush, IRi, and GFK, among others.
Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising
Roku, Inc. has introduced Audience Marketplace. It heralds a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers.
“Participating in Roku’s Audience Marketplace gives us access to rich insights and enhanced audience targeting capabilities, extending the ability for ad buyers to reach and engage with streaming viewing audiences that are critical to grow their business.”
Roku has extensive insights into its millions of OTT streamers, and offers the ability to precisely target specific segments at a household level. Among adults aged 18-34, Roku delivers 10.2 percent incremental reach over linear TV, according to Nielsen.
“The business of streaming is winning – both in the minds of consumers and advertisers,” said Seth Walters, VP, Demand Partnerships, Roku.
Seth added, “As the industry’s leading TV streaming platform, we’re well-positioned to empower our publishers to unlock the full potential of OTT advertising and help them to meet the needs of brands and consumers.”
Initial publishers participating in Audience Marketplace include Fox, Turner, and Viacom. Advertisers can take advantage of the Audience Marketplace through programmatic or traditional direct selling methods. Marketers will benefit from the ability to more precisely message viewers across Roku’s leading TV streaming platform.
“Over-the-top distribution has been a key audience driver for Turner’s portfolio of premium content, with Roku being one of the preeminent partner platforms,” said Larry Allen, Vice President, Ad Innovation & Programmatic Solutions, Turner.
Larry added, “Participating in Roku’s Audience Marketplace gives us access to rich insights and enhanced audience targeting capabilities, extending the ability for ad buyers to reach and engage with streaming viewing audiences that are critical to growing their business.”
“Roku’s ability to precisely message luxury auto-intenders in premium TV programming unlocks great value for our clients,” said Garrett Winkler, Director of Connected TV Lead, Modi Media.
Garrett added, “It helps significantly reduce waste and delivers a more relevant viewing experience. We see this as a huge step towards unifying targeting for connected TV campaigns.”
Roku is a pioneer in advanced OTT advertising with the industry’s first Nielsen measurement solution, native interactive ad technology, and its recently launched Roku Ad Insights Measurement suite. Roku operates a large and growing dedicated OTT ad sales team. With the launch of Audience Marketplace, Roku is extending these advanced targeting capabilities to major publishers, as part of an effort to enhance advertising flowing through its platform, and to help publishers make their offering more compelling in an increasingly programmatic, data-driven TV advertising market.
Introduces custom Box Skills from IBM and support for new machine learning services from Microsoft Azure
Box, a leader in cloud content management, today announced the expansion of its private beta program for Box Skills – the breakthrough framework for applying state-of-the-art machine learning technologies, such as computer vision and video indexing, to content stored in Box. Previously only available to select customers, Box Skills will be expanding its private beta access to additional customers starting in July, with several customers added each week.
Box also announced the availability of a new service offering from IBM to build custom Box Skills as well as Box Skills Kit support for new cognitive services from Microsoft Azure.
“Content is the next great untapped resource of insights and innovation in the enterprise”
Jeetu Patel
“Content is the next great untapped resource of insights and innovation in the enterprise,” said Jeetu Patel, Chief Product Officer, Box.
Jeetu added, “Box Skills brings ground-breaking machine learning to enterprise content for the first time and will enable organizations to reimagine and digitize business processes on Box. We’re about to enter the next major frontier of computing with AI and it will completely change how we work together and collaborate on content.”
At BoxWorks 2017, Box previewed three initial skills that leverage machine learning services – like IBM Watson, Microsoft Azure, and Google Cloud – to organize, protect and automate processes around business content in Box. The three initial skills include:
Image Intelligence: Detects individual objects and concepts and recognizes text in image files.
Audio Intelligence: Transcribes and identifies key topics in spoken audio files.
Video Intelligence: Transcribes and identifies key topics for speech and detects individual faces as they appear in video files.
Over the past few months, Box has on-boarded an initial set of customers, including Virgin Trains, Ancestry.com, The University of Chicago, City of San Jose and others, into the private beta program for Box Skills. The customers participating in the private beta are leveraging Box Skills for a wide variety of enterprise use cases and digital business processes. For example, a large insurance company is building a custom skill to automatically label household objects in images and videos as part of a digital homeowner’s insurance policy process, and a construction equipment rental company is building a custom skill to automatically identify equipment type and extract part numbers from vehicles in images and videos.
John Sullivan
“At Virgin Trains, we’re constantly looking for new ways to become a more digital business by accelerating processes and improving our employee and customer experiences,” said John Sullivan, CIO and Project Director at Virgin Trains.
John added, “With Box Skills, we can easily bring the best of artificial intelligence and machine learning to the way our organization works every day, helping us streamline collaboration and digitize business processes faster than we were able to before. We’re incredibly excited about the possibilities of Box Skills.”
IBM introduced two new services for building custom Box Skills —
Custom image insights with Watson Visual Recognition
This custom solution analyzes image data, enriching it with classifiers to make it easy to search and consume, and training custom visual models that best address business needs. For example, an environmental organization could leverage a custom skill that can analyze satellite images of coastal erosion in Box, quickly detecting areas of most impact, speeding up the time to taking action and reducing the costs of monitoring.
Custom document insights with Watson Natural Language Understanding
This custom skill automatically tags documents stored in Box with relevant concepts, entities, and keywords to enrich the content and make it more searchable. This skill will also help users quickly access specific information in dense documents like research papers, service manuals, and legal documents. For lawyers working on time-sensitive matters, this could be the difference between making a court filing deadline and needing to file for a costly extension.
Support for the Latest Azure Cognitive Services from Microsoft
Designed as an open and flexible framework, the capabilities of Box Skills will grow and evolve as new and expanded machine learning services are made available from providers around the industry. To that end, Box also announced today support for new AI services available from Microsoft Azure that were announced as part of Microsoft Build 2018, Microsoft’s annual developer conference, including:
Improved OCR in Computer Vision
Using the improved OCR engine now available through Computer Vision, part of Azure Cognitive Services, any image-based Box Skill will now be able to better identify text within images, improving accuracy and speed of image-based workflows, such as digital asset management.
Expanded object detection in Computer Vision
Computer Vision is now able to detect dozens of more objects within images, making it easier to apply rich metadata to images in Box. Now, when images are uploaded to Box and any image-based skill is applied, including Box’s Image Intelligence Skill, Computer Vision will return even richer results to apply to the file in Box.
New speech services for audio analysis
Microsoft Azure announced several speech-related technologies such as the ability to define a set of vocabulary to recognize things like industry-specific terms.
Cyara 7.3 validates critical CX connections between the self-service and agent segments of a journey, ensuring effective service and high customer satisfaction
With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or from one channel to another. To earn customer loyalty and satisfaction, leading global enterprises know they must deliver consistent and personalized customer experiences across all touchpoints and at each step of their customer’s journey. In fact, 80 percent of enterprises expect to connect most or all of their customer channels within two years.
Cyara now enables brands to more easily and efficiently test those connected experiences. Cyara 7.3, which debuts today, includes updated omnichannel capabilities for automating the testing of journeys that span and hop channels, and include both self-service and agent-based experience components — all managed and reported within a unified interface.
Alok Kulkarni
“Today’s consumers interact with brands in multiple ways and they expect a seamless experience across channels, whether they are engaging with a self-service application or with an agent,” said Alok Kulkarni, CEO and co-founder, Cyara. “With the functionality we’re announcing today, customer-service operations can meet those high expectations, confident that they’re delivering outstanding customer experiences.”
Single View of Customer Journeys Across Channels, Spanning Self-Service and Agent-Assisted Service
The 7.3 release strengthens Cyara’s omnichannel functionality, providing visibility into the fidelity of customer journeys across channels, including voice, web, chat, chatbot, email, and SMS. Not only does the solution provide testing and monitoring of each channel, but it now provides an integrated view across customer experiences. For example, in an omnichannel validation, a customer journey designer can test journeys in which the customer dials in to reset their password, and the customer receives a one-time private URL via SMS that provide a web link for the password reset.
Previously, self-service and agent-assisted interactions had to be tested separately. Now, Cyara provides detailed insights into the performance of the IVR (interactive voice response) system, call routing, data passing to an agent — all in a single view.
With this new feature, Cyara clients can also ensure that information provided by the customer during a self-service session is correctly preserved during transfer to an agent, eliminating the common frustration of having to repeat steps or re-submit information.
New Persona-Based Testing
The platform now supports persona-based testing, so Cyara clients can more easily test the personalized experiences of different customer segments. Customer journey designers and QA teams can verify customer experiences that vary across different customer personas based on attributes such as status (Platinum, Gold, Silver) or product line (auto insurance vs. life insurance), routing those customers in a logical way and presenting them with appropriate customer service information and interactions.
Cyara’s persona-based testing uses centralized definitions of data sets with large amounts of test data that can be exercised across different types of tests — broadening and deepening the CX testing process to ensure higher levels of quality for today’s complex and dynamic IVRs and websites.
Adobe Sign Now Powers Majority of Fortune 100 Companies, Microsoft Partnership Expands to Include PDF Services from Adobe
Adobe has announced powerful new enhancements to Adobe Document Cloud with advancements for Adobe Sign and new PDF integrations across Microsoft Office 365. Adobe Sign is now more deeply integrated with Microsoft Dynamics 365, providing real-time access to customer details from LinkedIn Sales Navigator and more automated sales processes. Adobe Sign is now also the first Cloud Service Provider in the industry to receive FedRAMP Tailored authorization that meets the government’s rigorous security standards, so Adobe Document Cloud can be quickly deployed across U.S. Federal agencies. And with new PDF integrations, all Office 365 users with a subscription to Adobe Acrobat DC for teams or enterprise will now have the ability to create, manipulate, and view high-quality, secure PDFs right from the ribbon in online versions of Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft OneDrive and Microsoft SharePoint.
“As leaders in document and productivity software, Adobe and Microsoft are integrating best-in-class cloud services like Microsoft Office 365, Microsoft Dynamics 365, Adobe Sign and now Adobe Acrobat DC to meet the needs of today’s agile and rapidly evolving workforce.”
Adobe, working with Microsoft, is delivering superior digital document experiences to millions of joint customers, changing the game in workforce productivity.
Ashley Still
“Whether onboarding an employee, signing up a new customer, or completing a critical sales contract, great experiences start where the document does, in Adobe Document Cloud,” said Ashley Still, vice president and general manager, Digital Media, Adobe.
Ashley continued, “As leaders in document and productivity software, Adobe and Microsoft are integrating best-in-class cloud services like Microsoft Office 365, Microsoft Dynamics 365, Adobe Sign and now Adobe Acrobat DC to meet the needs of today’s agile and rapidly evolving workforce.”
“Microsoft and Adobe share a common vision of the workplace of the future—one that is centered on teamwork and collaboration,” said Ron Markezich, corporate vice president, Microsoft Office 365 at Microsoft Corp.
Ron added, “Building on the initial success of our partnership focused on Adobe Sign, we’re thrilled that Microsoft Office 365 customers now have access to the expansive PDF services from Adobe, right within the tools they use every day.”
New Advancements in Adobe Sign to Drive Business Forward
Last September, Adobe Sign became Microsoft’s preferred e-signature solution for Office 365 and is deeply integrated across Microsoft’s portfolio, including Microsoft Dynamics 365. Industry response to the partnership has been strong, and Adobe Sign now enables over half of the Fortune 100 with fast and secure signatures, contributing to the more than 8 billion electronic signature transactions that were processed through Document Cloud in the past year alone.
In the coming weeks, Adobe Sign will be live on Azure in the U.S., with expansion to additional regions expected soon. Additional advancements in Adobe Sign introduced today include:
Deeper integration with Dynamics 365. Adobe Sign and Microsoft Dynamics are already used by hundreds of joint customers. Now they can leverage a new UI for quick navigation, real-time access to customer details from LinkedIn Sales Navigator to reduce contracting errors and automated sales processes by embedding Adobe Sign into multistep Dynamics 365 workflows.
FedRAMP Tailored authorized. Adobe Sign has been granted authorization by the Federal Risk and Authorization Management Program (FedRAMP) and is now officially listed as FedRAMP Tailored authorized in the FedRAMP Marketplace.
Access the World’s Best PDF Services from Adobe, Right Within your Favorite Microsoft Apps
e-Signatures are one piece of an organization’s digital transformation, but the best digital document experiences rely on so much more. Now the 135 million monthly commercial active users of Office 365 have access to the best in e-signatures with Adobe Sign, and the best PDF services from Adobe. With new PDF services integrations for Office 365, customers can:
Access Adobe PDF services directly from the ribbon in online versions of Word, Excel, and PowerPoint to convert documents into high-quality Adobe PDF files that preserve fonts, formatting and layouts and can be password protected.
Access Adobe PDF services within SharePoint and OneDrive to create and view high-quality Adobe PDFs that preserve fonts, formatting, and layouts and can be password protected. Combine multiple file types into a single PDF that you can use for archiving or distribution, and convert PDFs into editable Word, Excel, PowerPoint or RTF files from your mobile device or online.
Adobe has announced it has appointed Dana Rao as Executive Vice President and General Counsel, effective immediately. Dana Rao will succeed Mike Dillon, who announced his intent to retire earlier this year. Rao will report to Adobe president and CEO Shantanu Narayen and will oversee all of Adobe’s legal and government relations matters.
“We’re excited to have Dana Rao step into the role of General Counsel at Adobe”
Currently Adobe’s vice president and associate general counsel of intellectual property and litigation, Rao has more than 20 years of legal experience. During his six-year tenure at Adobe overseeing Adobe’s intellectual property and litigation teams, Rao has managed the company’s litigation efforts as well as its patent, trademark and copyright portfolio strategies.
Prior to Adobe, Rao was with Microsoft for 11 years, serving in a variety of roles including Associate General Counsel of Intellectual Property and Licensing, where he oversaw all patent matters for Microsoft’s entertainment and devices division. Rao started his career as a patent attorney at Fenwick & West. He holds a B.S. in Electrical Engineering from Villanova University and a J.D. from George Washington University, where he graduated Order of the Coif.
Shantanu Narayen, President and CEO, Adobe, said, “We’re excited to have Dana Rao step into the role of General Counsel at Adobe. Dana’s extensive expertise in protecting intellectual property, as well as his commitment to both driving business growth and upholding the highest ethical standards, make him the ideal choice to drive Adobe’s legal agenda.”
Narayen added, “I’d like to thank our outgoing General Counsel Mike Dillon for his significant contributions to Adobe’s success.”
Rudy Banholzer appointed to lead the new expanded operation in the region
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven performance marketing agency.
“I’m looking forward to accelerating growth by tapping into the power of Merkle’s position as a world leader of people-based marketing and the incredible scale of Dentsu Aegis Network to support the needs of our clients on their people-based marketing journeys.”
In MENA, Merkle will be led by Rudy Banholzer, formerly the managing director of full-service social media agency Your Social prior to its acquisition by Merkle in the EMEA region.
Your Social is being rebranded to Merkle with Rudy’s remit now to grow the business’ capabilities to help clients adopt people-based marketing. PBM enables brands to identify real people by leveraging the data behind them to create personalized experiences – ultimately driving customer loyalty. As a global leader in PBM – with a rich heritage in data, technology, and analytics – Merkle has expanded rapidly in EMEA, which now comprises almost 1500 people in 14 offices across five countries.
Rudy joined Your Social six years ago, tasked with setting up the regional office in Dubai and growing the business in the UAE and across the Middle East. The team of 25 people is already supporting leading global and regional brands including Daman Insurance, Dolby, Pioneer and National Bank of Fujairah in social media, customer experience, and performance marketing.
In his new job Rudy will be supported by Vimal Badiani, who has been recently promoted to the role of commercial director. Vimal was previously at Merkle Periscopix in the UK, the performance media agency acquired by Merkle in 2015, most recently as head of paid search.
Michael Komasinski, president of Merkle EMEA, said: “This launch represents a significant development in the continuing and rapid expansion of our global footprint and range of capabilities. The appetite for people-based marketing, combined with Rudy’s experience of growing businesses in MENA, creates an exciting opportunity for us.”
Rudy added: “I’m looking forward to accelerating growth by tapping into the power of Merkle’s position as a world leader of people-based marketing and the incredible scale of Dentsu Aegis Network to support the needs of our clients on their people-based marketing journeys.”
Tarek Daouk, CEO Dentsu Aegis Network MENA said: “I am thrilled that we are launching Merkle in the region and that we can continue to advance the Dentsu Aegis data story here through a suite of new services and analytics products. Merkle compliments our existing offering and in a world of personalised digital marketing we are pleased to be able to offer our clients a new and powerful range of CRM and performance capabilities.”
Salesforce Transit Center Combines Improved Mass Transit for Tens of Thousands of Passengers, Plus an Inviting Meet-Up Place
Spritz, an SF-based firm, is proud to be named as the marketing agency for Salesforce Transit Center, a regional transportation and lifestyle hub now in the final stages of construction in the heart of downtown San Francisco. In the SOMA neighborhood surrounded by Fortune 500 companies, tech giants, startups, and a growing diverse neighborhood of residents, Salesforce Transit Center combines improved mass transit for tens of thousands of passengers, plus an inviting meet-up place with curated dining and shopping in addition to its sustainability-focused rooftop urban oasis.
Salesforce Transit Center is opening soon. San Francisco Bay Area’s vibrant place for clean, safe and efficient public transportation, a transit center transformed into an urban destination.
Spritz is providing all aspects of the branding, creative, digital concept, and web design, as well as social media for the landmark center due to open to the public in late summer 2018.
Appointed by Lincoln Property Company, the transit center’s asset manager, Spritz joins a team of experienced partners responsible for leasing retail, programming events, staging pop-ups, as well as coordinating sponsorship and advertising opportunities at Salesforce Transit Center and its one-of-a-kind public rooftop Salesforce Park.
“Salesforce Transit Center is the city’s newest landmark and our team is excited to partner in the branding and marketing of such an innovative and prestigious project,” said Beth Schnitzer, Co-Founder and President of Spritz Marketing.
Owned and operated by the Transbay Joint Powers Authority and designed by award-winning Pelli Clarke Pelli Architects, the striking Salesforce Transit Center with its geometric lace-like awning of steel, skylit Grand Hall centerpiece, urban gondola and design-forward interiors and exteriors is destined to become an iconic landmark in San Francisco. A welcoming 5.4-acre rooftop public park features an outdoor amphitheater, tree-lined trails, grassy lawns, children’s play area, cafe, bar, and restaurant. A robust calendar of dynamic events is planned for the enjoyment of community, residents, and visitors alike.
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