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Inuvo’s Artificial Intelligence Technology, IntentKey™, Increases Intent to Visit Destinations by as much as 81%

STS News Desk
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Inuvo’s Artificial Intelligence Technology, IntentKey™, Increases Intent to Visit Destinations by as much as 81%

Inuvo, Inc. (NYSE American:INUV), a leading provider of artificial intelligence for advertising that serves partners, brands and agencies, today announces how its IntentKey™ technology has increased the consumer’s intent to visit an Inuvo client’s destination by 81%.

Inuvo’s IntentKey™ is a patented, contextually-based, machine-learning technology created to mirror the manner in which the human brain can instantly associate ideas, emotions, places, people, and objects.  This prospecting engine enabled Inuvo’s client, Streetsense, to reach consumers at the top of the consideration funnel, as they were planning their vacations.

When we think coastal vacation, we instantly associate concepts such as lodging/resorts, family vacations, sightseeing, lifeguards, fishing, dining and more.  For humans, these are natural associations between concepts, learned through the consumption of information over time.  Yet typical advertising targeting methods had been unable to make these kinds of connections to target the right audiences on the right webpages with the right message until now, with the IntentKey.

The IntentKey™ was trained by 4 billion pages of content where it learned through a trillion examples the relative importance of how 25 million concepts relate to each other. The advertising power from this Artificial Intelligence (AI) cannot be overstated. For example, Inuvo was able to leverage the IntentKey™ for Streetsense on behalf of a historic coastal region’s tourism program to find precise concepts that put the advertisement in front of consumers as they were researching vacation options. In fact, Inuvo increased intent to visit more than three times the average score for tourism campaigns as measured by Nielson’s Normative Scores.

Read More:  Fake Artificial Intelligence (AI) Vs. Real AI: How To Tell The Difference Between The Scammers & The Real Deal

Jennifer Jasper, Senior Account Director at Streetsense, said, “I always look forward to being able to incorporate Inuvo technology into my Marketing Outreach Plan as it not only helps intercept visitors at the top of the funnel, but its patented technology allows us to identify, target and intercept those prospects in a completely different way. When paired with rich media ad units and the proper research, we have seen intent to visit a destination increase by as much as 81%. Who wouldn’t love those results?”

Read More:  Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Why Non-Profit Organizations Should Embrace the Power of Segmentation

Michael Beville
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Why Non-Profit Organizations Should Embrace the Power of Segmentation

blackbaudWith the help of data and the right technology, your organization could be actively engaging in conversations about the most important topics for your donors, grantees, community, and more. Tracking the preferences and personal information of stakeholders allows you to personalize communications, so audiences only see the most relevant information for them. That means higher engagement (personalized emails increase conversion rates by 10%), but it also forces your organization to identify established business goals. Now that you’ve gotten their attention, what action, exactly, do you want your engaged audience to take?

The American Kennel Club Canine Health Foundation (AKCCHF) uses segmentation to make personal appeals to donors. The foundation supports scientific research for canine health, and the lag time between a donation and measurable results can be lengthy. To ensure that donors remain engaged, AKCCHF uses donor segmentation. A CRM product (in AKCCHF’s case, the organization uses Blackbaud Raiser’s Edge NXT®) allows the organization to track a donor’s historical investments so that the foundation can identify areas the donor has prioritized in the past. Communications can then be focused on progress toward specific canine health outcomes. AKCCHF can take this detail a step further when outbreaks occur in a specific area. By layering geographic information with subject affinity data, AKCCHF can target communications to urgent areas of need after an outbreak and drive immediate relief from impacted donors.

Achieving the level of donor segmentation AKCCHF enjoys today requires a large amount of data organized into segments by relevant details to deliver communications that will result in the most impact. This included the identification of 25 research areas, along with other areas of focus they think will dictate future donor decision making. While this makes the foundation’s donor communications significantly more effective, there are other, simpler applications of segmentation in an organization, as well.

Two Ten Footwear Foundation provides support to employees of the footwear industry in the United States. The recipients of this support can span age groups, geographic areas, professional experience levels, and income levels. A large focus of the foundation moving forward is providing footwear employees professional resources, like networking groups, training, and events. For these initiatives to be successful, Two Ten needs to be able to promote these resources and reach the appropriate groups in places they digest information. If trying to communicate to a slightly older group, leadership may use email.

Segmentation practices can come in all shapes and sizes, and different levels of effectiveness. As you dive deeper into one’s preferences and collect more data, you’ll get closer to speaking to each of your constituents in a preferred way, thus strengthening relationships with your organization. However, as we’ve shown, even high-level segmentation can provide a positive impact on your ability to do your work. It’s likely you’re using segmentation today without even realizing it! Think about it. The level of detail you report on a grants program, as well as what metrics you share, differ if you’re presenting to your board of directors versus a grantee.

At the heart of segmentation is the fundamental idea of knowing your audience.

Even if you’re at the beginning of the personalization journey, just beginning to collect data, you do know one thing. Donors, grantees, board members, and your community share a common characteristic: passion. Philanthropy is an area that requires a passionate commitment from its members and a desire to drive positive change. Begin by using this knowledge to craft your story. As you learn more about the various audiences you’re speaking to, as well as what action you’re looking for each to take, you can alter that story for each audience.

Fluent, Inc. Makes Health-Interest Data Available for Programmatic Targeting

STS News Desk
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Fluent, Inc. Makes Health-Interest Data Available for Programmatic Targeting

The company is making its unique, first-party data available to marketers for engaging consumers across the digital ecosystem

Fluent, Inc. (NASDAQ:FLNT), a leading data-driven performance marketing company, today announced that it has made its 100% opt-in, first-party data available for programmatic targeting via LiveRamp®, an Acxiom® company (NASDAQ:ACXM) and leading provider of identity resolution. Through this partnership, Fluent will make its syndicated audience data segments available for reaching consumers through the LiveRamp IdentityLinkTM Data Store. Fluent’s offering called Audience Now™ meets a need for healthcare marketers who have increasingly demanded more accurate, self-declared health-related data to utilize in their advertising efforts. As a result of this partnership, consumers will receive more relevant and accurate messaging experiences based on their declared health interests.

Since its inception in 2010, Fluent has amassed a database of self-declared insights from over 150 million opted-in U.S. consumers sourced across its network of proprietary websites that provide immersive experiences for consumers. A leader in performance marketing with an expertise in consumer engagement, Audience Now™, marks Fluent’s first foray into programmatic advertising. Audience Now™ enables health marketers to reach consumers in a more efficient, scalable, and privacy-safe way. Since the segments are decoupled from media, audiences are able to be targeted anywhere, including mobile, display, and connected TV.

This product launch follows the formation of Fluent Health, the health marketing division, led by Brian Hogan, the former COO of LifeScript.

Brian Hogan
Brian Hogan

“As programmatic has become more established, pharma and healthcare advertisers are more comfortable to embrace this channel,” said Hogan, “which presents a huge opportunity for Fluent and its unique first-party, self-declared dataset as there is increasing demand for verified, declared data, particularly in health marketing. Our expertise in engaging opted-in consumers at scale will be an advantage for our clients.”

Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Jeff Smith
Jeff Smith

“We are seeing increased demand for declared data and specifically for specialized audiences such as health interest,” said Jeff Smith, GM of Brands and Agencies and CMO at LiveRamp. “We’re excited to partner with Fluent to make interest-based segments within the health vertical available to our brand, agency, and platform clients for people-based marketing.”

Audience Now™ data is voluntarily self-reported by opted-in consumers and anonymized. As it is not sourced from medical records or covered entities, it is not subject to HIPAA. Now, in the LiveRamp Data Store, this data is available directly to marketers and other data buyers, and audiences can be activated in advertisers’ preferred technology platforms and online publishers of choice.

Read More:  Fake Artificial Intelligence (AI) Vs. Real AI: How To Tell The Difference Between The Scammers & The Real Deal

Conversation Intelligence Creates Valuable Leads by Focusing on Call Attribution and Analytics

Sudipto Ghosh
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Conversation Intelligence Creates Valuable Leads by Focusing on Call Attribution and Analytics

“Conversation intelligence enables marketers to spend less time manually scoring their calls and understand the quality of a call, without having to listen to any recordings.”

Measuring operational effectiveness is critical to any vertical in the business. Modern businesses spend millions of dollars and thousands of hours in advertising but miss out on measuring the revenue potential of their inbound phone calls. It’s a complex task to understand the whole ecosystem of call tracking software and how conversation intelligence platforms fit into it. Mary Pat Donnellon, Chief Marketing Officer at CallRail, helps us demystify how Conversation Intelligence technology improves marketing effectiveness with better call attribution and analytics.

Tell us about your role at CallRail and the team/technology you handle.

I am the CMO at CallRail, a call tracking and analytics provider to more than 90,000 companies and marketing agencies globally. CallRail’s intuitive software helps data-driven marketers optimize the performance of their advertising campaigns, increase sales effectiveness and improve customer retention.

From call tracking, routing, recording and analytics, CallRail provides valuable data about your leads and customers to help grow your business. I lead marketing at CallRail where we are focused on helping both potential and current customers to understand and realize the value of CallRail and all they can achieve by using it.

What are the core tenets driving your marketing campaigns on call analytics?

We try to think of everything we do in marketing through the lens of the buyer and customer journey and how we can help agencies and businesses take the next step in their journey with CallRail. We have distinct approaches and strategies at every stage from educating future customers on how agencies and business can grow by leveraging call analytics, to helping current customers understand and fully use all the features in CallRail to maximize their success.

Tell us more about your Conversation Intelligence platform?

CallRail’s conversation intelligence platform makes it easy to qualify phone leads, allowing marketers to understand and focus on what is truly converting. Conversation intelligence enables marketers to spend less time manually scoring their calls and understand the quality of a call, without having to listen to any recordings.

Using machine learning, call metadata, and transcriptions, CallRail’s powerful Conversation Analytics takes the guesswork out of qualifying leads. CallRail’s CallScore feature utilizes this automated conversation intelligence to qualify and score calls instantly. This way, marketers can quickly discover which marketing campaigns are creating the most valuable leads, and understand how inbound calls turn into appointments, opportunities, and sales.

What is the state of CRM and Marketing Automation tools in 2018-2022?

More than ever, there is a need for CRM and Marketing Automation tools to include more analytics data. Marketers want to understand which marketing campaigns are contributing the most ROI, and that’s where multi-touch attribution comes in.

For so long, CRM tools have focused on sales efficiency, but the amount of efficiency that is found in analytics and attribution data is essential for marketers’ business results. They need to understand what is truly driving leads and which customer touchpoints need the most attention. By focusing on attribution and analytics, marketers can figure out how they can improve their campaigns moving forward.

How do you see the Marketo’s acquisition of Bizible adding more muscle to Multi-touch attribution models?

Marketo provides automation for marketers to strategically reach prospects at different stages of the buying process to convert them, and Bizible provides the tools to measure each touchpoint. This acquisition validates the need for multi-touch attribution/analytics and understanding how each marketing channel contributes to the bigger goal of an internal sales team.

We know the importance of tracking and converting leads, as companies have called out CallRail’s integration with HubSpot as an effective way of measuring overall marketing ROI. Similarly, with the Marketo/Bizible acquisition, marketers will be able to understand which touchpoints need the most attention and how to convert buyers more quickly.

Marketers need to understand what is truly driving leads and how they can improve the buyer journey, and focusing on the analytics behind their campaigns can help them get there.

How does your integration with HubSpot benefit customers? What impact does it have on the sales goals?

Marketers want and need to understand what is truly driving their leads, but they need to be able to record their calls in a way that helps them better manage their leads. CallRail’s new HubSpot integration update not only allows marketers to view which marketing activities are driving sales, but it tracks everything all in one place for a streamlined workflow.

Until now, CallRail customers could attribute inbound phone calls and text messages from their marketing campaigns but would have to send them to HubSpot as form completions. Sending calls and texts as forms without attributing them to specific campaigns makes reporting in HubSpot difficult.

Now, CallRail’s updated HubSpot integration sends phone calls and text messages from CallRail directly into HubSpot using HubSpot’s new engagements API. This allows users to add a phone call to a contact as an engagement, rather than a form, for more powerful reporting. New contacts are created from phone calls without email addresses, and call recordings are populated directly inside of the HubSpot contact for simplified lead management. We are thrilled with the high-level of use adoption of the CallRail and HubSpot integration and because of this are now premium partners with HubSpot.

What are your observations on the B2B lead-gen campaigns? How can CMOs better leverage CallRail to overcome challenges in these campaigns?

The biggest challenge in B2B demand generation campaigns is measuring results and ROI on the marketing strategies tactics employed. Without this knowledge, CMOs are blind and cannot improve, refine and optimize. By using CallRail, CMOs can leverage the powerful insights our technology provides and discover which campaigns are effective in generating leads.

Most marketers have implemented traditional uses of testing their campaigns, but with call tracking and analytics technology, they can more effectively A/B test which ads and campaigns are working with feedback straight from the leads themselves. They can also use call tracking data to uncover frequently used phrases from customers, which they can use to drive key campaign decisions and improve their advertising efforts as a result.

How do you work with Data Science and AI/ML for call analytics?

One of the best examples of CallRail’s AI capabilities is our Call Highlights feature. It’s an AI-driven extension of our Keyword Spotting technology within CallScribe that automatically detects and surfaces relevant keywords in a phone call.

While Keyword Spotting identifies pre-determined keywords and phrases within call transcriptions, CallRail’s first-to-market Call Highlights feature detects and proactively recommends new keywords to analyze, providing extra insight from a given phone conversation.

Based on these recommendations, CallRail users can adjust their Keyword Spotting settings to include these additional keywords for future analyses. Call Highlights can reveal unique customer insights that marketers might have otherwise missed and use them to shape future marketing initiatives that will truly resonate with their target audiences.

Thank you, Mary, for chatting with us on Conversation Intelligence and call analytics!

Payoneer Lights Up the Digital Marketing Industry with Rapid Growth, Corporate Partnerships and Working Capital Offering

STS News Desk
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Payoneer Lights Up the Digital Marketing Industry with Rapid Growth, Corporate Partnerships and Working Capital Offering

Company announces triple-digit volume growth and partnerships with the world’s leading digital marketing brands

Payoneer, an innovative cross-border payments company that drives global commerce, announced their accelerating growth and an increase in international activity across the digital marketing industry. Over the past year, the company reports triple-digit volume growth, an impressive roster of new corporate partners, and new services aimed at fueling the expansion of the industry. Connecting the world’s leading digital ad networks with publishers and affiliates across borders, Payoneer has firmly positioned itself as the digital marketing industry’s leading partner for global expansion.

Triple-digit volume growth

For the last three years, Payoneer has seen affiliate and publisher payment volumes grow across multiple countries around the world. The company reports massive volume growth in Ireland, France, Israel, Spain, China, Mexico, and Brazil, with each country sending millions of dollars in affiliate payment volumes in the first quarter of 2018 alone.

While the US and UK remain the strongest hubs for digital marketing platforms, Europe, Asia, Africa and South America have seen outgoing volumes grow by triple-digit percentages. This shows an unprecedented increase in the global flow of funds across the digital marketing industry.

Digital marketing companies pay through Payoneer

Payoneer has teamed up with a number of leading brands in the digital marketing space, adding giants like ShareASale, CJ Affiliate by Conversant and Tradedoubler to their expansive digital marketing ecosystem.  These global brands are joining long-time partners Ad 4 Game, Cake, Mediashakers, PropellerAds, Taboola, Taptica, Tune, and many others, who utilize Payoneer’s robust APIs to automate low-cost payments and serve affiliates all around the world. Most recently, the company has teamed up with Commission Factory to streamline cross-border payments for their affiliates.

“As our company has grown around the world, it’s crucial that we provide our affiliates with payment options that are as international and innovative as they are,” stated Zane McIntyre, CEO of Commission Factory.

Zane added, “With Payoneer, we have a robust, secure, and flexible solution for our cross-border payments and a true partner for global growth.”

Early Payments, a working capital solution, fuels affiliate business growth

Payoneer launched its Early Payments service, which enables users to access their funds a month or more in advanced of the scheduled payment. This service eliminates the payment delays faced by many affiliates and publishers, resulting from the industry’s standard payment terms that extend as far as net-120.

With Early Payments, funds are accessible right away, and the risk-free service allows digital marketers to choose how much to receive early, without taking on any debt or having to put down any collateral. These funds can then be reinvested back into their business when they’re needed, allowing affiliates to recruit staff, ramp up marketing efforts, and more, fueling additional growth.

“With the world becoming increasingly borderless and connected, the digital economy offers virtually limitless opportunities for entrepreneurs,” notes Yair Tal, Head of Payoneer Enterprise.

Yair added, “Our global digital marketing ecosystem has never been stronger, as we continue to invest in tailored services and support for this unique industry. We’re proud to be working with so many of the leading ad networks, publishers and affiliates, and we look forward to empowering these businesses to grow for years to come.”

Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

HubSpot Announces New Public Directory to Help Agencies Around the World Get Found by New Clients

STS News Desk
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HubSpot Announces New Public Directory to Help Agencies Around the World Get Found by New Clients
The new offering allows any inbound-certified agency to list their services for free to attract more leads

HubSpot, a leading CRM, marketing, sales, and customer service platform, announced the launch of the HubSpot Agency Directory, a new free offering that will help agencies market their business and attract more inbound leads. The new site is an extension of HubSpot’s existing directory, which previously was only available to HubSpot agency partners and currently features more than 700 listings.

Agencies spend the vast majority of their time delivering services for their clients, but often struggle to dedicate time to marketing themselves. Sales can present an even bigger hurdle – marketers aren’t salespeople, after all. In fact, according to a recent report from RSW/US, 69% of agencies say their biggest challenge is breaking through to prospects.

The HubSpot Agency Directory is designed to solve that problem by giving agencies the resources they need to stop worrying about marketing and sales and focus on what matters – serving their clients.

Brian Halligan
Brian Halligan

“At HubSpot, our mission is to help millions of businesses, including agencies, grow better. That’s why we’re opening up our directory to every inbound-certified agency in the world,” said Brian Halligan, co-founder and CEO of HubSpot.

Brian addeed, “Being listed on HubSpot means gaining exposure to thousands of potential customers viewing the directory each month. We know agencies spend countless hours supporting their customers – this is our opportunity to give them the resources they need to grow.”

Benefits for agencies who sign up for a free directory listing include:

  • The ability to easily be found by HubSpot’s more than 44,500 customers across more than 100 countries.
  • Association with and support from a world-class brand.
  • Increased traffic from the more than 15,000 visitors HubSpot’s Agency Directory earns every month.
  • A free HubSpot account, which includes access to HubSpot CRM and HubSpot Academy’s free certifications.

Read More: Data Is the New Oil: Harness More to Create More in the Value Chain

Kipp Bodnar
Kipp Bodnar

“The benefits of signing up for an Agency Directory listing are twofold. Agencies who list with us will not only have access to a whole new source of inbound leads but will also be provided with a free HubSpot CRM account and access to our comprehensive Academy lessons,” said Kipp Bodnar, CMO of HubSpot.

Kipp added, “That means that by joining the directory, agencies will not only be able to find new clients but will also now have the tools and resources they need to really level up their marketing. We’re investing in the expansion of our directory with the goal of becoming the online destination for agencies to find the right clients and reach their growth goals.”

To be listed, each agency must complete HubSpot Academy’s Inbound Certification and sign up for a free HubSpot account. Each directory listing includes user reviews, industry specialties, general budget parameters, certifications, and links to contact the agency.

Read More:  With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Business Users Demand Self-service Data Preparation Tools to Optimize Analytic Insights

STS News Desk
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Business Users Demand Self-service Data Preparation Tools to Optimize Analytic Insights
Data preparation market will top $9 billion globally by 2025, finds Frost & Sullivan

Companies are spending up to 80% of their “data time” simply cleansing and normalizing the data. This delays their more important strategic work: analyzing the data to obtain the insights their organizations need to survive. For many, “data preparation” occurs, ungoverned, in Excel spreadsheets. That may be expedient for users and their organizations, but it is hurting every aspect of data quality, costing organizations a fortune. Now, it could cost them even more by creating privacy violations.

Frost & Sullivan’s new thought leadership paper, Being Prepared: How One Approach Helps Companies Excel at Data Preparation, outlines the need for organizations to equip their business users with self-service data preparation that eases and accelerates their pursuit of analytic insights. The report projects that data preparation, which fits into the Big Data and Analytics Core Products and Services functional category, will grow to more than $9 billion by 2025.

“The rapid proliferation of the Internet of Things is only going to accelerate this effect; more than 45 billion devices will be connected to the IoT in 2022. Now, new data sources, from geospatial, blockchain and drones to Bitcoin and other cryptocurrencies, are poised to push systems to the breaking point,” explained Ron Gherman, Information and Communications Technology | IoT Consultant at Frost & Sullivan.

Ron added, “Companies have to find a way to address the demand of business users who require rapid access to data preparation, without breaking the bank on either licensing or integration.”

David Lefkowich
David Lefkowich

“To tackle the need for self-service functionality, data prep has to systematize and where possible automate the joining, de-duplicating, transforming, cleansing, enriching, and filtering of data from all relevant sources,” added David Lefkowich, Chief Marketing & Business Development Officer at FreeSight Software Inc.

David added, “The world changes every day, so companies must adopt a strategy for ongoing assessment, preparation and ingestion of new datasets as they are discovered.”

Read More:  The Growing Role of Salesforce in the Marketing Attribution Ecosystem

If businesses are serious about enabling business users to share in prepping and using data, a Graphical User Interface (GUI) with drag-and-drop capabilities such as FreeSight is required as it:

  • Makes “the democratization of data” a reality for organizations that do not have the budgets to deploy an enterprise-wide data platform.
  • Bridges the gap between users that use Excel to assimilate and prepare data for analysis in silos and Big Data platforms that ingest, manage and distribute streaming data across the enterprise.
  • Increases data accuracy by automating error-prone manual processes in data preparation, and its automatic audit trail and rollback capabilities improve data integrity and reduce risk.
  • Helps companies establish governance over business users who have circumvented corporate data warehouses because those systems could not deliver analytic insights at the speed of business.

Read More: Brainshark Unveils New AI-Powered Engine to Elevate Sales Coaching and Readiness

Ensono Officially Closes $405 Million Acquisition of Wipro’s Hosted Data Center Services Business

STS News Desk
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Ensono Officially Closes $405 Million Acquisition of Wipro’s Hosted Data Center Services Business
Ensono doubles in size and scale to accelerate innovation with clients

Ensono™, a leading hybrid IT services provider, closed on its acquisition of Wipro Limited’s Hosted Data Center Services (DCS) business in the US, Europe, and Singapore. The acquisition of the Indian assets is planned to be completed later in the year. Ensono and its clients will greatly benefit from the more than 900 associates joining the Ensono family.

This is Ensono’s third acquisition in less than three years. By adding Wipro’s Hosted Data Center business, Ensono has nearly doubled in size, expanded its client portfolio, and increased its annual revenue to more than $550 million. Ensono will expand its presence in the U.S. and U.K., establish an operational presence in India, and extend into Germany to provide clients with always on, scalable service.

Ensono and Wipro have entered into a long-term partnership agreement to jointly address the hybrid IT requirements of Wipro’s new and existing enterprise clients.  As part of the agreement, Wipro will make a strategic investment of $55 million in Ensono and join the company’s Board of Directors.

Read More: Data Is the New Oil: Harness More to Create More in the Value Chain  

Raj Bagga
Raj Bagga
Jeff VonDeylen
Jeff VonDeylen

“We’re proud to enter into a partnership with a company who has years of IT experience that’s able to fully meet the needs of international hosted data center clients,” said Raj Bagga, Vice President of Global Infrastructure Services at Wipro Limited.

Raj added, “Our combined company will bring solutions to clients across industries more quickly and at a larger scale than ever before.”

“This acquisition is a strategic move to expand our global presence to offer clients more options and access to a larger group of talented associates that will help drive faster transformation and innovation for our clients,” said Jeff VonDeylen, CEO of Ensono.

Jeff added, “Ensono’s growth over the last three years has been astounding, and this acquisition solidifies our position as a relentless ally to our clients and cements our position as a recognized global leader in hybrid IT.”

Read More: Sales Call Analytics Is the Difference Between Winning and Losing Customers

Diversified Has Reached an Agreement in Principle to Acquire TSL FZ, with a View to Expanding Its EMEA Regional Operations to Meet Global Demands

STS News Desk
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Diversified Has Reached an Agreement in Principle to Acquire TSL FZ, with a View to Expanding Its EMEA Regional Operations to Meet Global Demands
The acquisition will continue Diversified’s international expansion and its ability to serve our global clientele

Diversified, the industry-leading technology provider delivering innovative solutions and managed services to today’s global markets, is announcing the establishment of an office in Dubai via an acquisition of TSL FZ, Dubai Studio City, and a proven award-winning team of engineering talent.

“We are thrilled by the tremendous opportunity for growth in the region,” said Fred D’Alessandro, Diversified’s Founder and CEO.

Fred added, “Our clients are experiencing rapid growth and demanding unique and innovative solutions as IP, AI and IoT technologies apply to every aspect of their businesses. Our aim is to have a world-class Middle East team, working with the most diverse, advanced and experience(d) engineering team across the globe to better serve our client’s growing demands.”

Kevin Collins
Kevin Collins

Suhail Ahmed, TSL FZ CTO said, “Our team is very excited at the prospect of joining Diversified. We share the same engineering-centric approach to every solution and with Diversified’s scale and a wide range of services and support, we can build upon our longstanding client relationships. Leveraging the experience and best practices gained from proven solutions across multiple industries will add value to every customer engagement.”

“Diversified’s financial strength will enable us to grow the regional operations and provide our full portfolio of technology solutions sets,” added Kevin Collins, Diversified’s President and COO.

Kevin added, “We expect the growth in EMEA to continue at a rapid pace and we will be well positioned to serve the region with our multiple technology specializations.”

Read More: Data Is the New Oil: Harness More to Create More in the Value Chain  

The acquisition will expand Diversified’s global reach from its APAC hub in South Korea to an EMEA hub in the United Kingdom with offices in London, Ireland and Dubai. All ten divisional specialities and solution sets will be offered with emphasis on Media and Entertainment, Digital Signage and Managed Services, Advanced Visual Environments and Display as well as Intelligent Technology Solutions around IT networks network security and data centers.

Read More:  With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

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