Page 5703 – SalesTech Star

Vestorly Adds Larry Roth, Financial Services Veteran, to Advisory Board

Content Sharing

-

July 5, 2018

Vestorly Adds Larry Roth, Financial Services Veteran, to Advisory Board

Asset Management Services, Operations and M&A Veteran to Assist with Vestorly’s Next Strategic Chapter in Consumer Engagement for Financial Services

Vestorly, a venture-funded intelligent content marketing software company, announced today the addition of industry veteran Larry Roth to its Advisory Board. Mr. Roth brings to Vestorly a wealth of experience in asset management, retail financial advisory, and strategic operations in these industries as the company navigates the application of its data-enabled engagement platform in financial services.

“Data science is increasingly important to financial services”

Larry Roth

“Data science is increasingly important to financial services,” said Mr. Roth. “Vestorly has pioneered a path for the industry in this crucial area of client and correspondent communications, and is now expanding those services in significant ways. I look forward to working with them.”

Formerly CEO of three retail brokerage and advisory network firms, Mr. Roth, an attorney and CPA, has also successfully presided over and executed strategic M&A’s in these industries. He was CEO of Cetera Financial Group with 9,000 financial advisors and AIG Advisor Group, supporting 6,000 advisors, as well as managing director at Berkshire Capital, an investment bank focused on M&A in the asset management and financial advisory industry. Mr. Roth has served on several boards of privately held and publicly traded companies and as chairman of both the Financial Services Institute (FSI) and the Insured Retirement Institute (IRI).

An industry thought leader, Mr. Roth has anticipated, identified and responded to significant trends in the financial advisory space, and has been recognized by Investment Advisor Magazine as one of the 25 most influential people in the industry. Mr. Roth will help Vestorly develop the company’s newly emerging opportunities in financial services as new economic realities and the regulatory environment shift. Vestorly intends to apply its AI platform to address the need for personalized communication in a know-your-client environment while enhancing client acquisition processes, operations around revenue retention, and consumer education.

Isobar Bolsters Global Exec Team with Chief Client, Marketing and Technology Officer Roles

STS News Desk

-

July 5, 2018

0

Isobar Bolsters Global Exec Team with Chief Client, Marketing and Technology Officer Roles

Sue McCusker, Caroline Dean and Vikalp Tandon promoted

Isobar, a global digital agency, has elevated Sue McCusker to Chief Client Officer, Caroline Dean to Chief Marketing Officer and Vikalp Tandon to Chief Technology Officer with immediate effect. The three executives have been critical to establishing Isobar as a global, market-leading business and have been promoted to continue to drive Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. All three will continue to report into Isobar Global CEO, Jean Lin. McCusker and Dean are based in London, in Dentsu Aegis Network’s global headquarters and Tandon is in Isobar’s Boston office.

Isobar bolsters global exec exec team with Chief Client, Marketing and Technology officer roles. Sue McCusker, Caroline Dean and Vikalp Tandon have been promoted.

Jean Lin

Jean Lin, Isobar Global CEO said, “In today’s fast moving digital economy, agencies need to continually transform themselves to best service their clients. Caroline, Vikalp and Sue have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing and technology functions, and their promotions will ensure we continue to power our global agenda and drive excellence in our experience-led transformation proposition.”

Sue McCusker is promoted to Chief Client Officer from Global Client Director, a position she has held since 2015. Formerly CEO of Publicis Hong Kong with a track record in leading agencies and stewarding best in class clients, Sue has been pivotal to Isobar’s continued success in both leading and growing the agencies key client relationships and building the business. As Chief Client Officer, Sue will be responsible for overseeing key global accounts and global business development with a clear strategic vision for growth. Sue will continue to work with Isobar agencies and Dentsu Aegis Network globally to ensure the agency delivers experience-led transformation for our clients.

Caroline Dean is promoted from Global Director of Marketing Communications, a position she has held since joining in November 2016. Formerly Vice President, International Marketing at Sony Pictures, Caroline is an experienced marketing executive with a track record in marketing, brand strategy, partnerships and digital communication. For the last eighteen months, she has lead and grown the marketing and communications function for the agency globally, from developing a global brand proposition and service offering, driving Isobar’s B2B marketing, leading global events, elevating thought leadership and promoting key work. Since joining, Caroline has used her collaborative, creative and commercial skills to build Isobar as a global brand. As CMO, Caroline will continue to develop and drive the agency’s proposition and reputation to attract global clients and top talent from the creative and technology industries.

Vikalp Tandon is promoted to Chief Technology Officer from Senior Vice President Data & Technology. Previously VP & Global Strategy Lead at SapientRazorfish, Vikalp joined Isobar in May 2016, tasked with expanding Isobar’s data and technology consulting offering globally by working closely with the multi-disciplinary teams across Isobar’s 45 markets. Vikalp is an experienced global commerce technologist and is passionate about driving engineering and process excellence. As CTO, Vikalp will continue to drive and connect the strong and growing technology and commerce community at Isobar whilst leveraging the agency’s global technology partnership relationships.

The agency is a Global Alliance Solution Partner for Adobe, and is a Salesforce Platinum Cloud Alliance Partner, a Sitecore Platinum Implementation partner, and an Enterprise Magento Partner, winning Regional and Global Commercial Partner of the year in 2018. Most recently, Isobar was named a leader in Gartner’s 2018 Magic Quadrant, for the fourth consecutive time and won a Grand Prix Lion at Cannes Lions Festival of Creativity 2018, for ‘Aeronaut,’ a fully immersive VR experience that launched Billy Corgan’s 2017 solo album Ogilala.

Sue McCusker: Sue returned to the UK in September 2015 to join Isobar, after being based in Asia for 20+ years, the latter three of which were spent leading Publicis Hong Kong, with clients including UBS, AXA and Cartier. Notably, Sue was the first female Chair of the 4A’s Hong Kong, was on the launch team for the Marketing Society Asia Pacific and is regularly invited to judge at marketing awards such as The Effies. She is expert in leading pitches, and her Client management and business development track record before joining Isobar includes multi-national brands such as P&G, UBS and Western Union, where she led the global pitch and then led the business across 200+ markets.

Caroline Dean: Caroline joined Isobar in November 2016, and is a senior marketer with experience spanning marketing, brand strategy and digital communications. In her previous role as VP Marketing, International for Sony Pictures Entertainment, Caroline was responsible for the marketing communications function for International markets and the global marketing of Sony Pictures’ app which was launched in 48 markets. Prior to that, she has worked in both client and agency side, for brands including PlayStation, Sony, Coke and O2/Telefonica. Caroline holds a Bsc (Hons) from University of Birmingham and a Post-Graduate Diploma from CIPR.

Vikalp Tandon: Vikalp has over two decades of experience in data and technology consulting, delivering multiple large scale, multi-market technology products, consulting complex technical solutions and establishing and working with offshore delivery teams. Vikalp holds an Executive MBA in Strategy and Innovation from MIT Sloan School of Management and a Masters degree in Computer Science from the Birla Institute of Technology, India. At SapientRazorfish Vikalp was Vice President and Global Strategy Lead, driving the growth and development of platform services and delivering technology solutions for clients.

TomTom Mapping Data to Power End-to-End Analytics Platform

Pipeline & Analytics

STS News Desk

-

July 5, 2018

0

TomTom Mapping Data to Power End-to-End Analytics Platform

Alteryx customers can now accelerate development of data science and analytic models with TomTom’s Map Data and APIs

TomTom (TOM2) today announced that its comprehensive mapping data will be offered to Alteryx, Inc. (NYSE:AYX) customers as part of its self-service, end-to-end analytics platform. Alteryx is a data science and analytics company that helps companies to turn data into actionable insights. Building on a relationship of over 15 years, TomTom now becomes the sole map supplier for the Alteryx analytics platform, offering Alteryx users access to the highest quality mapping data – and thus geographic context – for their spatial analysis application development. In addition, for select countries, TomTom’s Maps APIs will be available in the Alteryx analytics platform, providing industry-leading geocoding and reverse geocoding capabilities.

“TomTom is proud of its long standing relationship with Alteryx, and we are thrilled to continue offering the incredible insights our map data and Maps APIs can provide to their customers.”

With TomTom mapping data, Alteryx users can analyze their customer data in relation to things like retail locations. They can also compare competitor locations to their own, and perform drive time analysis for desired demographic segments before determining the location of retail stores. These capabilities are an essential part of the Alteryx analytics platform. Customers in more than 70 countries across the globe have deployed the Alteryx platform.

Anders Truelsen

“With map visualization functionalities in the Alteryx analytics platform, users can gain insight with geographic context,” said Anders Truelsen, Managing Director of TomTom’s Enterprise Business Unit “TomTom is proud of its long standing relationship with Alteryx, and we are thrilled to continue offering the incredible insights our map data and Maps APIs can provide to their customers.”

Dean Stoecker

“Our long-standing collaboration with TomTom is demonstrative of our commitment to empowering customers with the data they need to solve analytic challenges directly within our platform,” said Dean Stoecker, CEO of Alteryx. “Our customers trust and leverage TomTom’s mapping data as a critical piece of the spatial analysis puzzle, providing geographic context.”

TomTom is relied upon by technology companies, geographical information systems (GIS) providers, government bodies and traffic management institutions across the globe to deliver industry-leading mapping products that create location-enabled applications.

2014 US Open Champion and World No.5 Marin Cilic Joins Team Ebix and Signs Global Sponsorship Contract to Be an Ebix Sports Ambassador

Sales & Marketing

STS News Desk

-

July 5, 2018

0

2014 US Open Champion and World No.5 Marin Cilic Joins Team Ebix and Signs Global Sponsorship Contract to Be an Ebix Sports Ambassador

Team Ebix now has four Top 25 world-ranked tennis players as global ambassadors – Americans John Isner and CoCo Vandeweghe, and the Europeans Marin Cilic and Tomas Berdych

Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, e-governance and healthcare industries, announced a multi-year global partnership agreement with European Marin Cilic, currently ranked No.5 in the ATP world rankings. Cilic signed up to act as an Ebix, Inc. brand ambassador effective at the Wimbledon Championship that began a few days back.

With this announcement, Team Ebix now has four Top 25 world-ranked tennis players as global ambassadors – Americans John Isner and CoCo Vandeweghe, and the Europeans Marin Cilic and Tomas Berdych.

In addition to partnering with Ebix on customer engagement, advertising, social and marketing opportunities both on and off the court, Cilic will also wear an Ebix branded patch on his athletic apparel as part of the partnership agreement.

The decision to sponsor the Croatian superstar Marin Cilic was driven by Ebix’s growing stature as an international brand, and Cilic being a serious contender to win any of the upcoming Grand Slam tournaments; besides being a household name amongst people who follow tennis across the world. Last week, Cilic defeated the former world No.1 Novak Djokovic to win the prestigious Queen’s Club Championships, a premier grass-court event on the ATP World Tour.

A winner of the 2014 US Open, 18 ATP World Tour titles, and most recently a finalist at both Wimbledon 2017 and the 2018 Australian Open, Cilic achieved a career high ranking of world number 3 in January of 2018. Marin’s other notable achievements include being a 2016 Olympic Bronze Medalist, a 2016 Davis Cup finalist, as well as being one of the few modern era players to have had multiple wins against the “Big Four,” Roger Federer, Novak Djokovic, Rafael Nadal, and Andy Murray.

“I am honored and at the same time excited to be a Global Sports ambassador for Ebix,” said Marin Cilic.

Marin added, “I look forward to a very successful partnership with an internationally renowned brand like Ebix and building on the successes I have achieved over the last few years while personifying the attributes that I share with Ebix in terms of leadership, persistence, a winning attitude and a drive for perfection.”

“Marin Cilic has worked really hard over the last few years to emerge as a serious contender for each of the Grand Slam tennis tournaments besides being a role model for tennis fans across the world for the positive manner and sportsman spirit with which he plays the game. We are excited to have Marin Cilic join Team Ebix and serve as an Ebix ambassador,” said Robin Raina, President & Chief Executive Officer of Ebix.

Robin added, “His record in 2018 has been outstanding having won the Runners-up trophy at the 2018 Australian Open, as well as the title at the Queen’s Club Championships. He was also a finalist at the 2017 Championships at Wimbledon, making him a serious contender this year for the Wimbledon trophy. I wish Marin the very best for Wimbledon and the rest of the year.”

TiVo Announces CEO Transition

Sales & Marketing

STS News Desk

-

July 5, 2018

0

TiVo Director Raghu Rau Appointed Interim President and Chief Executive Officer; Strategic Alternatives Review Continues, Expect To Provide Update By Q2 Earnings Call

TiVo Corporation has announced that Raghu Rau, a member of TiVo’s Board of Directors, has been named interim President and Chief Executive Officer, effective immediately. The appointment follows Enrique Rodriguez’s personal decision to resign from his role as TiVo’s President, Chief Executive Officer and a member of the Board of Directors to assume a position as Chief Technology Officer at Liberty Global in Europe, one of TiVo’s long-time global customers. Mr. Rodriguez will remain at TiVo in an advisory role to ensure a smooth transition. Mr. Rau will continue to serve on the Board of Directors.

“On behalf of the Board, I want to thank Enrique for his leadership and we wish him the best in his next chapter”

The Board has commenced a comprehensive search process to identify and evaluate internal and external candidates to serve as a permanent Chief Executive Officer, with the assistance of a leading executive search firm.

“On behalf of the Board, I want to thank Enrique for his leadership and we wish him the best in his next chapter,” said James Meyer, Chairman of TiVo’s Board of Directors.

James added, “We are fortunate to have a world-class leadership team in place and are pleased to have someone of Raghu’s caliber step in to lead the Company. He has been a member of the TiVo Board of Directors since 2015 and is a proven leader with extensive experience in the video industry and in the management of intellectual property. I am confident that Raghu, alongside the rest of the leadership team, will continue to drive the value that TiVo’s innovative technology portfolio brings to the fast-growing and hyper-competitive entertainment industry.”

Raghu Rau, said, “This is an exciting time for TiVo and I am eager to jump in as interim President and Chief Executive Officer. I look forward to working closely with our outstanding management team as we continue to innovate, profitably grow our customer base in key market segments, and expand our international presence. I also look forward to working with the Special Committee of the Board to bring our strategic alternatives process to a successful, value creating solution for our shareholders.”

Enrique Rodriguez

Enrique Rodriguez commented, “My personal decision to pursue another opportunity was not easy. I couldn’t be more excited about what lies ahead for TiVo as I expect our performance through the second quarter of 2018, including our announced profit improvement actions, to be ahead of our internal plan. I am looking forward to continue my relationship with TiVo in my new role as a customer and partner. Until then, I am committed to working with the TiVo team to ensure a seamless transition.”

As previously announced, the TiVo Board continues to explore a broad range of strategic alternatives to maximize the value of the Company for TiVo shareholders. With its independent financial and legal advisors, TiVo is carefully considering a full range of options focused on delivering shareholder value. The Company expects to provide an update on this review by the Company’s second quarter 2018 earnings call.

Salesmate CRM Launches Built-in Phone to Supercharge Sales Experience

STS News Desk

-

July 5, 2018

0

Salesmate CRM Launches Built-in Phone to Supercharge Sales Experience

Salesmate CRM takes a leap ahead and strengthens its offerings by releasing built-in calling feature to manage client communication more effectively.

Sales personnel can now make and receive sales calls without integrating or switching between two separate software. Salesmate CRM has recently launched a built-in phone feature for its users. Businesses can also get virtual phone numbers from different countries and communicate seamlessly with the local clients of a specific country.

Sales reps can work from independent locations and still appear as an entity to the customer by using a single phone number. The new feature gives users the flexibility of automatically distributing the calls for dividing the workload. It keeps sales teams on track and increases productivity with functionalities like auto call logging and re-routing calls till it’s answered. Sales personnel can interact seamlessly with customers and access client profiles even during the ongoing call.

There is more flexibility of managing call logs and activities from a single platform. With Salesmate’s new built-in phone feature, users can record incoming and outgoing calls, get useful insights with call reports, take important notes during the call, set pre-recorded welcome messages and seamlessly forward calls to their smartphone.

Calling reports are also available for providing feedback and training purposes. This will save overall sales time, increase call productivity and overall revenue.

Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Native & Programmatic Advertising

STS News Desk

-

July 5, 2018

0

Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Latest connector supports creation of Custom Audiences in Google or Facebook

Enriches audience-building capabilities with advanced profile creation
Overcomes privacy concerns with compliant customer data capture
Enables real-time orchestration of digital advertising

The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions Plc has already added new features in the areas of Adobe Experience Cloud integration, audience segmentation and support for Apache Hive open-source data warehouse. The final headline feature is its ability to integrate with Google or Facebook ad networks with its new Custom Audience Connector.

Enhances Google and Facebook ad effectiveness with improved profile creation
Celebrus is the industry’s most advanced unified system for customer data and its advanced profile creation features are now being used to enhance the capabilities of leading ad networks Google and Facebook. The new Custom Audience Connector for Google or Facebook supports these networks’ audience-building features by enhancing their ability to profile users based on common attributes. This profile-matching can be based either on direct correlations between users or on more loose attributes that enable the building of lookalike audiences with similar interests.

Celebrus logo

Enables compliant profiles of Google and Facebook users – in real-time
Celebrus not only provides first-party compliant data to enable this feature, overcoming any privacy or permissions concerns that may exist, but it also enables this capability in real-time as well as orchestrating adverts with existing Data Management Platforms (DMPs) for the most immediate, accurate and effective campaigns.

Broadest possible reach for Google clients
This feature holds particular benefits for enterprise users of the Google ad network. Integration with Google for creating custom audiences provides access also to YouTube, Gmail and Google Shopping users as well as the Search Network by leveraging Google AdWords Customer Match.

The Celebrus Custom Audience Connector is part of the latest release of the Celebrus Customer Data Platform, Version 8 Update 19. The new features in Version 8 Update 19 further broaden the appeal of Celebrus to enterprises focused on deepening customer engagement and are available immediately for new and existing Celebrus clients.

Amazon Announces Prime Day 2018 with More Than One Million Deals Worldwide

Sales & Marketing

STS News Desk

-

July 5, 2018

0

Amazon Announces Prime Day 2018 with More Than One Million Deals Worldwide

Prime Day 2018 will feature 50 percent more Spotlight Deals and more than one million deals globally

Amazon’s highly anticipated annual shopping event, Prime Day will start on 16 July at 12 pm PT/3 pm ET and will run through 17 July. Bigger than ever, Prime Day (and a half) will extend from 30 hours in 2017 to 36 hours, with more than one million deals exclusively for Prime members around the world, plus select deals at all U.S. Whole Foods Market stores.

Members in the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and – new this year – Australia, Singapore, Netherlands and Luxembourg, can shop deals across TVs, smart home, kitchen, grocery, toys, fashion, furniture, appliances and back-to-school supplies and even stock up on everyday essentials. This year, Prime Day will feature double the deals on Amazon devices—and the biggest deals yet on Alexa-enabled products like Echo, Fire TV, and Fire tablets, in addition to new categories from home security to Echo devices with screens.

Amazon’s highly anticipated annual shopping event, Prime Day will start on July 16 at 12pm PT/3pm ET ...

“Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide,” said Jeff Wilke, Amazon CEO Worldwide Consumer.

Jeff added, “New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

New This Year – Unboxing More Than Deals

In advance of Prime Day, giant Smile boxes will make their way across land and sea to major cities around the world. Customers in New York City, Los Angeles, London, Tokyo, and Milan will be delighted when each box opens to reveal an unforgettable event, in a nod to the unparalleled benefits that come with a Prime membership including music, video, gaming and more.

Also new this year, hundreds of well-known and emerging brands around the world will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time.

Prime members will be the first to shop, taste, listen and laugh with early access Prime Day Launches that will top everyone’s wish list. Select Prime Day Launches in the U.S. include: Delta Trinsic Touch2O voice-activated faucet, the first Alexa-enabled kitchen faucet; Coleman RoadTrip LXE portable propane grill with new features perfect for camping, tailgating and picnicking; Fingerlings Light Up Unicorn Mackenzie, the first Fingerling with a special light-up horn; Audible Original production, Hi Bob!, where American icon Bob Newhart sits down with special guests Sarah Silverman, Will Ferrell, Lisa Kudrow, Jimmy Kimmel, Judd Apatow and Conan O’Brien; Bai Braspberry flavor paying homage to Justin Timberlake’s fruitful creation; and the Moto G6 64 GB, an exclusive version of the best-selling unlocked Android smartphone featuring a brilliant 5.7” Full HD+ Max Vision display with 4 GB of RAM and 64 GB of internal storage.

For the first time, U.S. Prime members will also be able to celebrate Prime Day at their local Whole Foods Market. Prime members can taste the savings on the high-quality natural and organic products they love on Prime Day (and a half), with an additional 10 percent off hundreds of sale items throughout Whole Foods Market stores, and deep discounts on select popular products. Download the Whole Foods Market app and scan the Prime Code to start saving. In addition, from 14-17 July, Amazon Prime Rewards Visa cardmembers with an eligible Prime membership will enjoy double the rewards – 10% Back – when shopping at Whole Foods Market on up to a total of $400 in purchases.

Unitrends Reinvigorates Global Channel and Alliance Program

STS News Desk

-

July 5, 2018

0

Unitrends Reinvigorates Global Channel and Alliance Program

New tiered sales model, marketing automation capabilities, advisory board and channel chief highlight Unitrends’ enhanced global program focused on driving partner revenue

Unitrends focuses on enabling its channel partners to capture more leads, generate greater margin, and create recurring revenue with less integration hassle and fewer support expenses than any other vendor in the market. With a long-standing history as a 100 percent channel sales business model, the re-launch of the Unitrends Global Channel and Alliance Program underscores the company’s ongoing commitment to deliver the best enterprise-class backup, ransomware detection and cloud-based business continuity to partners worldwide.

Clark Brown

In addition to program updates, Unitrends has named vice president of channel sales Clark Brown as its new Channel Chief. Comprised of a team of exceptional channel experts, including three-time Woman of the Channel awardee and vice president of Unitrends marketing, Jennifer Sipala, the Unitrends Global Channel and Alliance Program is an award-winning program that conveniently delivers more of the things that matter to partners via a 100 percent channel model.

“Unitrends has redoubled its efforts to bolster the channel community in order to strengthen our present and future partner relationships,” said Clark Brown, Vice President of Channel Sales, Unitrends.

Clark added, “Each innovative new feature, service and program enhancement announced today was predicated on the sole purpose of enabling our partners to earn more revenue with ease.”

The newly enhanced Unitrends Global Channel and Alliance Program includes a wealth of new resources and benefits, including —

New Tiered Sales Structure: With the transition from a flat partner structure to a tiered format, partners with higher volumes of business will have access to added benefits and advantages in the program such as deeper discounts, increased lead pass and eligibility for special incentives;
Market Development Funds (MDF) Pool: Rather than a set percentage, Unitrends’ MDF gives all partners access to a pool of funds so resources can be allocated on-demand to help partners. This allows Unitrends to tie fund requests to specific partner activities and help partners plan, market and measure the success of their programs rather than be locked in to set payouts across the board;
New Partner Portal: The launch of Unitrends’ SaaS-based, mobile responsive partner portal helps partners leverage a library of collateral and content to quickly co-brand for various marketing campaigns. Features include new packaged campaigns that partners can easily “white label” and a soon to be released marketing automation service that allows partners to use proven, multi-touch email campaigns to reach customers;
Channel Partner Advisory Board: A powerful new advisory board helps guide the direction of the overall channel program to ensure future success.

Matt Auld

“We have been a Unitrends partner for more than five years and have seen first-hand the immense business gains from this partnership. Operating as both a reseller and a managed service provider, Unitrends is one of our key differentiators against the competition for our cloud-based service,” said Matt Auld, Vice President of Cloud Services, Peak Uptime.

Matt added, “One enhanced aspect of the Unitrends partner program that I am really excited about is the upcoming new marketing automation capabilities. Multi-touch email marketing campaigns are critical to nurturing our customer relationships. With Unitrends’ new automated services, we’ll be able to constantly stay in touch with our clients and keep our funnel full for future cross-sell and upsell opportunities.”

“Our managed services business is one of the fastest-growing practices of our more than 60-year-old company. One of the reasons for its success is choosing the right technology partners,” said Carlos Martinez, Director of IT services, ImageNet Consulting.

Carlos added, “Through our partnership with Unitrends, we have witnessed the strength and opportunity the relationship yields, and as a result, we’re going big with the launch of a new managed service offering based solely on Unitrends—ImageNet Safe. This new service is the result of customer requests to meet their ever-evolving security needs, and with Unitrends, we can continuously innovate to stay ahead of changing market trends.”

Exponential Unveils New Performance-Based Video Advertising Solution

Native & Programmatic Advertising

STS News Desk

-

July 5, 2018

0

Exponential Unveils New Performance-Based Video Advertising Solution

VDX Connect includes creative features developed for key industry verticals

Tyler Greer

Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video advertising solution that can be held accountable to performance metrics as measured by multi-touch, last-view or other performance attribution models.

VDX Connect allows brands to reach consumers with interactive video messaging at scale across various ad formats. The solution also includes features that are specifically designed for the needs of marketers in key vertical industries like travel, finance, fast-food and auto. These features include image galleries, menus, dynamic maps and reward programs that have been specifically designed to guide the consumer through the entire journey and assist in the decisioning process.

Exponential’s Director of Global Sales Strategy Tyler Greer noted, “We know from talking to our clients in Australia and New Zealand that there is a real appetite in the market for accountable video advertising solutions. VDX Connect addresses this by offering marketers a performance-driven solution at scale that is tied to verified performance metrics.” He continued, “The great news for marketers is that VDX Connect can be used to reach customers across the entire marketing funnel and takes viewability and reach to new levels.”

According to IAB Australia and PwC’s latest Online Expenditure Report for the first quarter of 2018, video advertising is up 38 percent year on year at $320 million for the Jan-March quarter; this represents a very significant 42 percent of total display advertising revenue. With video advertising taking a larger share of online advertising, VDX Connect has been designed with flexibility and accountability.

The new solution includes a blend of in-frame and expandable video formats for mobile, desktop and in-stream, optimised to meet an advertiser’s campaign goals. Impressions for VDX Connect are sold on a Cost Per View (CPV) model and report time in-view based on an in-view standard of five seconds on mobile devices, 10 seconds on desktop and 15 seconds for in-stream. Whilst sold on a CPV basis, campaigns are optimised based on Cost Per Action performance goals.

VDX Connect launches in Australia and New Zealand today, but has already been trialed in the United States by many advertisers including CDW, a provider of technology products and services for business, government and education.

According to CDW’s Manager of Digital Strategy, Jeff Kahn the solution has supported their sales efforts in the US market, “When it came to our digital marketing strategy, we needed an online video solution to reach highly qualified audiences who are ready to make a purchase, allowing us to measure sales success. When our agency and Exponential came to us with VDX Connect, we jumped at the opportunity to be forward thinking in the digital video industry and we are delighted with the ongoing sales outcomes they deliver.”

TomTom Mapping Data to Power End-to-End Analytics Platform

2014 US Open Champion and World No.5 Marin Cilic Joins Team Ebix and Signs Global Sponsorship Contract to Be an Ebix Sports Ambassador

Team Ebix now has four Top 25 world-ranked tennis players as global ambassadors – Americans John Isner and CoCo Vandeweghe, and the Europeans Marin Cilic and Tomas Berdych

TiVo Announces CEO Transition

TiVo Director Raghu Rau Appointed Interim President and Chief Executive Officer; Strategic Alternatives Review Continues, Expect To Provide Update By Q2 Earnings Call

Salesmate CRM Launches Built-in Phone to Supercharge Sales Experience

Salesmate CRM takes a leap ahead and strengthens its offerings by releasing built-in calling feature to manage client communication more effectively.

Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Amazon Announces Prime Day 2018 with More Than One Million Deals Worldwide

Prime Day 2018 will feature 50 percent more Spotlight Deals and more than one million deals globally

Unitrends Reinvigorates Global Channel and Alliance Program

New tiered sales model, marketing automation capabilities, advisory board and channel chief highlight Unitrends’ enhanced global program focused on driving partner revenue

Exponential Unveils New Performance-Based Video Advertising Solution

Popular Posts

TomTom Mapping Data to Power End-to-End Analytics Platform

2014 US Open Champion and World No.5 Marin Cilic Joins Team Ebix and Signs Global Sponsorship Contract to Be an Ebix Sports Ambassador

TiVo Announces CEO Transition

Salesmate CRM Launches Built-in Phone to Supercharge Sales Experience

Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Amazon Announces Prime Day 2018 with More Than One Million Deals Worldwide

Unitrends Reinvigorates Global Channel and Alliance Program

Exponential Unveils New Performance-Based Video Advertising Solution

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!