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OneTrust Announces Mobile App Consent Solution for GDPR and IAB Europe Compliance

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today announced OneTrust Mobile App Consent, a solution that integrates mobile consent and preference management into the market-leading OneTrust Marketing Compliance suite. OneTrust Mobile App Consent will be available in August and helps companies collect and document user consent on mobile apps, supporting compliance with the EU General Data Protection Regulation (GDPR), ePrivacy Directive, California Consumer Privacy Act (CCPA) and other global privacy regulations.

OneTrust Mobile App Consent helps companies integrate the following capabilities into native mobile apps:

  1. Initial Consent Acceptance on App Load: Some organizations, for example publishers, have requirements to capture consent prior to the user accessing the app in order to comply with targeted advertising or other data processing related requirements.
  2. Just-in-Time Consent Interfaces: Rather than ask for consent up front, many app developers and user experience professionals prefer to have consent requests be more contextual and provided “just-in-time” when the user is accessing a certain app feature that requires access to an additional set of data that the user must consent to.
  3. Mobile App Privacy Preference Center: Consent and preferences indicated by the end user is centrally maintained and can be accessed from within the app, or outside the app in a centralized preference center.
  4. Proof and Records of “Content Receipts”: To support compliance with regulations such as GDPR, all consent history provided by the user is maintained in a central consent receipt database.
  5. Consent and Marketing Analytics Dashboards: Dashboards and metrics help organizations understand the overall effectiveness of their consent program.
  6. Sync Consent Preferences to Integrated Systems: Changes to a user’s consent are reflected within the OneTrust consent database and synced with any integrated systems, such as marketing automation and CRM tools.

OneTrust Mobile App Consent is highly tailorable to allow organisations to build custom on-brand user interfaces and fully integrated into the OneTrust Universal Consent and Preference Management solution for a consistent consent experience across an organisation’s web and mobile platforms. OneTrust Mobile App Consent also leverages the IAB Europe Transparency and Consent Framework so companies can deliver targeted mobile ads based on the user’s consent preferences. OneTrust Consent for Mobile is available for native and web apps and can be easily deployed via the OneTrust Mobile App Consent Software Development Kit (SDK).

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Blake Brannon
Blake Brannon

“Organisations globally rely on OneTrust to power the backbone of their marketing compliance activities,” said Blake Brannon, VP of Product, OneTrust. “Our size, scale and maturity in the online marketing consent, enterprise preference center and cookie consent use cases make this new mobile app solution an obvious extension to our market leading platform. In addition, our partnership with IAB Europe added a deeper layer of support for publishers globally who are looking to comply with data-driven advertising consent standards.”

 

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Vodafone New Zealand launches Digital Vodafone 2021 transformation program in collaboration with IBM iX

IBM Watson selected as preferred AI platform

Vodafone New Zealand, a leading telecommunications services provider, and IBM (NYSE: IBM) today announced a partnership to deliver the Digital Vodafone 2021 program in New Zealand. The vision for Digital Vodafone 2021 is to create the most engaging digital customer experience by adopting agile as a way of working, embracing new technologies and simplifying business models. The program is supported by IBM iX, one of the world’s largest digital agencies and global business design partners.

Luke Longney
Luke Longney

By 2021 Vodafone anticipates up to half of customer transactions will take place through digital channels, and 60 percent of inbound inquiries will be serviced with the help of virtual assistants. The Digital Vodafone program will ensure customers benefit from the introduction of more self-service options, instant transactions and more frequent improvements to services. A Watson-powered chatbot experiment to help customers answer mobile roaming queries recently launched and has already proven successful, with 88 percent of queries completely resolved – leading Vodafone to select Watson as its preferred AI platform moving forward.

“Customer experience is at the forefront of Vodafone’s growth strategy,” says Vodafone New Zealand Digital Lead Luke Longney. “We’re transitioning to be a total customer centric company and delivering small improvements quickly with more customer feedback along the way.”

Vodafone is using IBM’s Enterprise Design Thinking approach to ensure the company remains customer-driven and focused on the right goals. In addition, Vodafone is employing agile methodologies to empower cross-functional teams to be creative, flexible and design the best possible solution for the customer.

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“We’re adopting agile incrementally, learning from our experiences and scaling in the areas where it delivers the most benefit for customers and our business.  This approach will allow the entire organisation to learn and adapt. The support of IBM’s expert coaches has been instrumental in driving successful adoption and building our internal capability,” says Longney.

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Matt Candy
Matt Candy

“Telcos around the world are experiencing increasing data traffic and network costs, while stiff competition from startups and disruptors keeps pressure on pricing and revenue growth,” says IBM iX Global Leader Matt Candy. “To thrive in this new era, companies like Vodafone need to entirely redesign workflows, enabling their teams to operate at an exponential pace. IBM iX specialises in design and digital reinvention, and has real world experience to support Vodafone’s teams through its transformation.”

The measures of success for Digital Vodafone 2021 will include increased customer satisfaction, revenue growth from new businesses and channels, as well as efficiencies from automation.  The new ways of working will mean a more empowered workforce, greater employee satisfaction, and increased business agility through simplification and digital maturity. The biggest advantage is in building a learning organisation that’s equipped to lead through the next wave of industry disruption.

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ClosePlan Launches To Streamline Team Workflows And Transform Sales Cycle

Executives and Sales Leaders Buoyed By Innovative Platform That Provides Sales Efficiency and Transparency

ClosePlan, an innovative Sales Optimization Platform, launched today with a tool designed specifically to streamline and support the efforts of sales teams while simultaneously presenting real-time updates on critical revenue streams throughout organizations. An app integration for Salesforce, ClosePlan is a comprehensive project management tool with precision Gantt plans, Kanban workflows, drag and drop visualizations, and deal scorecards charting opportunity health with a consistent taxonomy across the entire team.

“Enterprise Sales is changing. Over my 25-year sales career, I’ve watched the pressure to deliver revenue growth increase dramatically while amateur sales representatives are hired and given less training. Even more challenging is that buyers are better informed prior to engaging with vendors,” said CEO Scott Johnson. “To keep pace with the rigor of today’s business world, successful sales teams need to work optimally, collaboratively and with process efficiency. Simply put, ClosePlan is a new tool for teams to mitigate risks and close deals faster.”

ClosePlan’s innovative platform solves two seemingly simple, yet critical challenges that ail most organizations by closing the communication gap between sales leaders and, the rest of the company while also supporting sales managers through their process. Real-time updates inform executives on the status of each sales opportunity while generating actionable insights to improve forecasting, drive behavior, and identify coachable moments. With a combination of both qualitative and quantitative data to score the health of every sales opportunity, managers also understand the likelihood of securing a deal in a single glance. Sales leaders can apply these insights to forecasting reports to further refine and inform their forward-looking revenue projections and also fine tune towards an optimal process.

ClosePlan brings sales teams three key elements that combine to drive sales deal momentum:

  • Sales Events: Sales leaders set a completely customized sequential series of events that ensure the best sales process across the organization. With a single click, reps can create an event-driven sales execution plan that syncs data bi-directionally with Salesforce.
  • Deal Scorecards: Continuously qualify and measure the health of each opportunity throughout the sales process to deliver insights and drive required deal activity. Scorecards are completely customizable and support any methodology.
  • Stakeholder Maps: Map contacts from Salesforce to visually connect the key stakeholders with easy-to-use drag-and-drop functionality. Inform your deal team with added depth to your contact data including support status, relationship health, and decision-making power.

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Gary Littlefair
Gary Littlefair

Essentially, ClosePlan improves performance at the bottom of the sales funnel by reinforcing best-in-breed processes across an organization, enabling quick and consistent execution. ClosePlan highlights the series of critical events through which each sales opportunity should progress. Real-time updates make the entire process transparent throughout the organization. To further empower the reps, ClosePlan also includes easy-to-use project management tools including Kanban boards, Gantt charts, and visual reporting.

“Close plans are essential tools in the sales cycle because they involve the larger team and get everyone on the same page with a clearly defined process. I expect my teams to use them and I have seen them in every form imaginable – paper and pen, spreadsheets, docs. Automation and transparency is important so I am happy to see ClosePlan bring a powerful solution to the market,” said Chief Revenue Officer Gary Littlefair, a 30-year sales veteran who has held sales leadership roles at companies such as Sun Microsystems, BEA Systems, Oracle and Jive Software.

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European Commissioner, Věra Jourová to Speak at Data Protection World Forum

Věra Jourová, the European Commissioner for Justice, Consumers and Gender Equality will speak at the Data Protection World Forum (DPWF).

The landmark data protection conference and exhibition will be held on the 20th and 21st of November 2018 at the ExCeL London and will be attended by a global audience of data protection and privacy practitioners, C-Suite executives and senior business decision-makers.

Commissioner Jourová has played an instrumental role in reshaping data protection and ensuring the swift adoption of the EU data protection reform which came into effect on May 25th.

The commissioner has also negotiated internationally for the protection of EU citizens data. Yesterday, the European Commission and Japan successfully agreed to create the world’s largest area of safe data flows. They agreed to recognise each other’s data protection systems as ‘equivalent’, which will allow data to flow safely between the EU and Japan.

In addition, the commissioner negotiated the Privacy Shield, a data protection framework to ensure that private companies such as Facebook and Google and public organisations such as the American security forces cannot misuse personal data sent from Europe across the Atlantic.

Taking place six months after the 25th May GDPR deadline, the two-day conference will feature six conference streams, two masterclass rooms, and one keynote theatre, in addition to a round-table agenda; all delivered by the world’s leading data protection and privacy experts.

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The event will host over 100 leading subject matter experts including;

  • Sir Rob Wainwright, Senior Cyber Partner at Deloitte, and former Executive Director of Europol
  • Marloes Pomp, Head of Blockchain Projects, Dutch Government
  • Jamie Bartlett, Author, and Journalist of the Dart Net and BBC 2 series on Silicon Valley
  • Russell Marsh, Managing Director of Accenture
  • Chiara Rustici, Independent EU Privacy, and GDPR Analyst
  • Nicola McKilligan Regan, Senior Partner, Privacy Partnership
  • Nirvana Farhadi, Global Head, Regtech, Risk & Regulatory Compliance Affairs
  • Paul Nemitz, General for Justice and Consumers, European Commission
  • Steve Wright, Data Privacy and Information Security Officer, John Lewis Partnership

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Nick James, Founder of Data Protection World Forum, said:

“We are delighted to have Ms Jourová speak at Data Protection World Forum. Ms Jourová has played a key role in implementing the GDPR and putting data protection rights to the forefront, not only in Europe, but on a global scale too.”

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Renegade Successfully Integrates OTT Offering for Client Success

Hunt Valley-based marketing agency, successfully integrates OTT to increase client ROI.

With a growing number of video platforms available to consumers, Renegade Communications is pleased to announce the launch of their OTT offering, further increasing their capabilities in media strategy, placement, and insights.

OTT (over the top) is streaming media content delivered online, directly to consumers. This platform is a favorite of cord-cutters, an increasingly large group of consumers who cancel their subscriptions to cable in lieu of getting their content from the internet. The customer base for traditional pay TV shrank by 3.7% in 2017, according to data by S&P Global Market Intelligence firm Kagan, with a total of 98 million households reporting as Cable + Streaming and an additional 5.4 million as broadband only.

To target these audiences, Renegade’s media house focuses on incorporating OTT platforms as part of an integrated omni-channel strategy, which often includes traditional, digital, social media, and search platforms as well. This robust team has a unique proficiency in multi-channel video marketing, utilizing content from television spots on streaming services, OTT platforms, and within social media. With over $10M in spend by mid-year, Renegade is notably one of the region’s largest media agencies in 2018.

“Having an intelligent media offering means you aren’t simply saturating every platform with singular messaging,” says CEO Tim Watkins. “We see the importance of omni-channel marketing piece with targeted multi-message content. It is crucial to getting the right message to the right audience at the right time. Renegade is committed to delivering the media solutions that fit each client’s goals and optimizing each channel to guarantee the greatest ROI.”

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Renegade has invested in the latest software, analytics and media intelligence programs to aid in the tracking and optimization of its client’s marketing portfolio in real-time, recognizing data transparency is key when examining new tactics and building trust. Renegade’s media house continues to focus on being proactive and responsive as these shifts in the landscape continue, to stay in touch with new platforms and technologies as well as consumer preferences.

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Stefanie Nimick
Stefanie Nimick

The agency, which celebrates their 30th anniversary this year, has been optimizing brands and maximizing client returns since their start in 1988. Today they count several Fortune 100 companies as media clients, including Starz, NBCUniversal, Animal Planet, and Hallmark.

“Renegade’s expertise, steady reliability and focus, and how they embedded with the Starz team to execute on campaign elements was truly amazing,” remarked Stefanie Nimick, SVP of Distribution at Starz. “This campaign broke records and genuinely stunned us all. Really incredible.”

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Evolution Digital Announces Senior Leadership Changes

Evolution Digital today announces changes to the executive leadership team to better position itself as a leading software and IP-centric video solutions provider to the global cable industry. Vice President of Video Engineering, Panneer Ramalingam, will take on the role of Chief Technology Officer as Brent Smith, Chief Technology Officer and President, moves into the newly-created role of Chief Strategy Officer.

In Panneer’s expanded role, he is responsible for spearheading Evolution Digital’s focus on pioneering the leading products and solutions to help operators migrate their video services to IP delivery, enabling the delivery of TV to all connected devices in the home. As the Founder of i-Velozity, which was acquired by Evolution Digital in 2015 and evolved into Evolution Digital’s eVUE-TV® IP Video Platform, Panneer has extensive knowledge and experience in building and managing software groups across multiple locations. He is now responsible for leading the engineering, development and support teams across a global presence.

Since co-founding Evolution Digital in 2008, Brent has acted as the company’s overall visionary, driving road maps and future product strategies. Brent is responsible for understanding customers’ goals, needs, capabilities and infrastructure and, as Chief Strategy Officer, he will provide the blueprint and approach for direction, as well as establish key client and partner advancements. Brent will work closely with the sales, marketing, product and engineering groups across the organization.

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Chris Egan
Chris Egan

“We look forward to driving our continued growth as we best situate ourselves as cable operators’ leading next-generation IP video solutions provider,” said Chris Egan, CEO and co-founder. “I am excited for Brent and Panneer to lead our innovation and better serve the needs of providers in this rapidly-evolving industry. Today’s announcement allows us to improve upon our operational excellence, as well as pivot in taking a dominant role with our customers as they move to IP video delivery.”

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Bright Pattern’s Latest Release Delivers Effortless, Personalized, Omnichannel Customer Experiences

The latest release of the easiest cloud contact center software for any size business provides innovative video chat escalation, easy-to-use agent interface updates, GDPR and PCI compliance advancements, and omnichannel communication enhancements

Bright Pattern, leading provider of omnichannel cloud contact center software, today released Bright Pattern Contact Center 5.2.

Designed to improve customer experience through effortless and personalized omnichannel customer service, Release 5.2 enhances omnichannel communications with new video chat settings, support for private networks, features for PCI and GDPR compliance, and much more.

“The latest release of Bright Pattern Contact Center delivers several innovative updates to provide an effortless experience for agents, admins, and most importantly, customers,” said Michael McCloskey, CEO of Bright Pattern. “The new features are easy to use and they empower agents to create a more personalized customer experience. The release demonstrates our commitment to delivering a new paradigm of customer experience, enabling contact centers to delight customers and leverage outstanding service as a key differentiator.”

Personalize the Customer Experience with Video

Release 5.2 makes it incredibly easy for agents and customers to escalate a live chat to a VoIP call or video chat with the click of a button. Many customers enjoy seeing a live agent during a video chat. The new chat configuration settings start calls as audio only, with the option to change to video. Conveniently, both parties can turn their cameras on or off during a video session.

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Achieve Higher NPS with Advanced Surveys

Customers can make better business decisions and improve NPS with advanced survey options for IVR scenarios, which include new custom reporting fields and custom survey fields that make it easier to save specific interaction data and collected survey data in reports. In addition, speech-to-text capabilities allow contact centers to transcribe recordings and store the transcriptions and sentiments of those recordings.

Run in Any Cloud Infrastructure, on Any Network

Release 5.2 introduces support for private networks, giving customers the flexibility to use Bright Pattern on their choice of network (private, internal, or public).

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Ensure GDPR and PCI Compliance

Bright Pattern Contact Center 5.2 provides continuous compliance support for PCI DSS and GDPR requirements. Content erasure allows authorized personnel to manually erase the content of any interactions selected via the Interaction Records page. Customers can also reclaim server space and remain GDPR compliant with the new tenant deletion options, allowing simultaneous deletion of audio and screen recordings, assigned access numbers, and historical databases.

“The contact center industry is becoming more and more complex with new compliance requirements and new channels emerging daily,” said Michael McCloskey, CEO of Bright Pattern. “The best way for contact centers to remain compliant and ensure customer experience success is to partner with a trusted and innovative technology vendor.”

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Key Features for Highly Engaged Teams

According to Gallup, highly engaged teams achieve, on average, a 10% increase in customer ratings and a 20% increase in sales. An easy-to-use agent desktop creates a more engaged and empowered workforce, leading to improvements in ROI and customer satisfaction ratings.

To create an effortless experience for agents and administrators, Bright Pattern Contact Center 5.2 also provides:

  • Easy-to-use chat transcript templates for messaging/chat
  • Quicker delivery of web chat components using Amazon CloudFront
  • Easily view deleted/disabled agents in reports
  • Empower your agents with new JavaScript API methods

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Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software’s report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon.

Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and analyze ad spending trends by region, industry, and publisher. Key findings include:

  • Search Driven by Clicks and CPCs: 13% year-over-year growth in search spend was driven almost equally by increased click volume and rising CPCs, with the average global CPC increasing from $0.80 in Q2 2017 to $0.85 in Q2 2018.
  • Amazon on the Rise: Amazon captures approximately 20% of digital budgets for Marin clients active on that channel. Sponsored Product Ads represent 79% of that spend, with Headline Shopping Ads representing the remaining 21%.
  • Social CPCs Up, CTRs Down: While social CPCs increased by 3% since last quarter, averaging $0.184, CPMs ($3.07)and CTRs (1.67%) dropped slightly from Q1 2018. This difference may relate to recently enacted privacy regulations and increased consumer awareness of highly publicized data breaches—each potentially reducing overall consumer ad engagement on social channels.

Wes MacLaggan
Wes MacLaggan

“While Google and Facebook continue to be the most prominent channels for digital ad spend, we’re now seeing more and more early adopters experimenting with Amazon’s ad offerings,” said Wes MacLaggan, SVP of Marketing at Marin Software. “Amazon has essentially become a massive search engine for consumers far down the purchase funnel and we’re eager to help advertisers increase their presence on this important channel in quarters to come. This is a really exciting time to be involved in the digital advertising space, and I’m looking forward to exploring Amazon’s impact on the marketing landscape in 2018 and beyond.”

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To create its Q2 2018 Digital Advertising Benchmark Report, Marin Software aggregated data from customers who invest billions of dollars in combined annualized ad spend on paid search, social, mobile, and eCommerce.  Marin Software only includes those advertisers active on its platform for the past five quarters, measuring key performance indicators on a year-over-year and quarter-over-quarter basis, and removing any outliers with significant YoY or QoQ changes.

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Wunderman Commerce Study Reveals Amazon’s Shopping Search Supremacy

Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon

Amazon’s influence on consumer shopping behaviors continues to accelerate. Data from a new Future Shopper study released today by Salmon, a Wunderman Commerce company, shows Amazon leads as consumers’ preferred starting point for shopping (51%), and also dominates where consumers complete the majority of their online purchases (55%).

Over 3,500 consumers who shop online across the US and UK were surveyed for this report.

This year’s research shows Amazon capturing a significant share of online spending – 35% in the UK and 52% in the US. While 72% of consumers are more likely to shop with retailers that are digitally innovative – up from 60% in 2017, many retailers are still failing to meet these expectations. 72% of consumers state that retailers should be more innovative in their use of digital technology to improve their overall shopping experience. Additionally, consumers named ‘price’ (64%) and ‘free delivery’ (54%) as key criteria influencing purchasing decisions.

Hugh Fletcher
Hugh Fletcher

Hugh Fletcher, Global Head of Innovation and Consultancy at Salmon, said “While Amazon’s dominance of the online retail market is no secret, few could have predicted how it has become not only the starting point in the online shopping journey, but also the predominant channel for product purchase. It’s clear that Amazon has set the standard for consumer expectations with its focus on price, delivery and innovation.”

Voice Assistants like Amazon Echo and Google Home continue to grow with 40% of consumers currently using or having used this capability. Brands must be prepared to capitalize on this new shopping channel as 55% of consumers are open to purchasing through voice-activated devices. However, 89% said they’d like to see the product on a screen before a voice assistant orders it.

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Other notable findings from the report include:

  • Shoppers who don’t start their journey on Amazon or Google are more likely to shop on: eBay (11%), a retailer’s website (7%), the brand’s own website (6%) or social media sites (3%).
  • Amazon’s delivery services – Prime and Prime Now – have also had an impact on delivery expectations, with 22% of consumers now expecting same-day delivery and 43% expecting delivery within 24 hours.
  • The use of Programmatic Commerce™ which refers to the idea that IoT – connected devices can make purchasing decisions is only going to increase, with 57% of shoppers prepared to use this automated method, compared to 46% in 2017 and only 10% in 2016.

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