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Target One-Day Sale Generates Biggest Online Shopping Day of 2018

STS News Desk
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Target One-Day Sale Generates Biggest Online Shopping Day of 2018

Millions of guests shopped Target.com, with top sellers including small appliances, beauty and personal care, baby gear, home and tech items

Hot offers drove the highest single day of traffic and sales of 2018 on Target.com as savings kicked off early Tuesday morning, with day-long deals on a broad assortment of Target-exclusive brands and top national brands.

Read More: Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys

Most Popular Deals

The most popular deals shopped by millions of guests from the Target.com one-day sale were small appliances, beauty and personal care, baby gear, home and tech items.

Read More: Using Technology as the Basis for Building the “Path to Sales Mastery” May Be a Bit Ambitious

  • Guests eyeing home refreshes scooped up Project 62 arm chairs, decorative wall mirrors and Target-exclusive home brands at 30 percent off.
  • Guests cleaned up with 25 percent savings on small appliances. Hot sellers included Dyson vacuums, the Instant Pot pressure cooker and electric air fryers.
  • Beauty and personal care items were 25 percent off, with Harry’s Razors and beauty boxes being top sellers.
  • Baby items from Graco were a hit at up to 30 percent off, and guests stocked up on a variety of Graco car seats and travel systems.
  • Top Google products were up to 30 percent off, and the Google Chromecast was popular with tech-lovers.

Read More:  Fake Artificial Intelligence (AI) Vs. Real AI: How To Tell The Difference Between The Scammers & The Real Deal

On top of great sale prices, Target REDcard holders saved an additional 5 percent and received free two-day shipping on most items on Target.com. Guests not shopping with a REDcard were still eligible for free two-day shipping with a purchase of $35 or more.

Now, in Target stores across the country, team members are busy picking, packing, and shipping millions of items right to guests’ doors. Nearly 90 percent of yesterday’s Target.com orders will be fulfilled by Target stores. This reflects the retailer’s investment to use stores to get online orders to guests with greater efficiency and make Target America’s easiest place to shop.

The one-day offers were on top of a week-long promotion for teachers to receive 15 percent off select school suppliesand season-long low prices on Back to School essentials.

Read More:  Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

ClosePlan Launches To Streamline Team Workflows And Transform Sales Cycle

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ClosePlan Launches To Streamline Team Workflows And Transform Sales Cycle

Executives and Sales Leaders Buoyed By Innovative Platform That Provides Sales Efficiency and Transparency

ClosePlan, an innovative Sales Optimization Platform, launched today with a tool designed specifically to streamline and support the efforts of sales teams while simultaneously presenting real-time updates on critical revenue streams throughout organizations. An app integration for Salesforce, ClosePlan is a comprehensive project management tool with precision Gantt plans, Kanban workflows, drag and drop visualizations, and deal scorecards charting opportunity health with a consistent taxonomy across the entire team.

“Enterprise Sales is changing. Over my 25-year sales career, I’ve watched the pressure to deliver revenue growth increase dramatically while amateur sales representatives are hired and given less training. Even more challenging is that buyers are better informed prior to engaging with vendors,” said CEO Scott Johnson. “To keep pace with the rigor of today’s business world, successful sales teams need to work optimally, collaboratively and with process efficiency. Simply put, ClosePlan is a new tool for teams to mitigate risks and close deals faster.”

Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

ClosePlan’s innovative platform solves two seemingly simple, yet critical challenges that ail most organizations by closing the communication gap between sales leaders and, the rest of the company while also supporting sales managers through their process. Real-time updates inform executives on the status of each sales opportunity while generating actionable insights to improve forecasting, drive behavior, and identify coachable moments. With a combination of both qualitative and quantitative data to score the health of every sales opportunity, managers also understand the likelihood of securing a deal in a single glance. Sales leaders can apply these insights to forecasting reports to further refine and inform their forward-looking revenue projections and also fine tune towards an optimal process.

Read More: Using Technology as the Basis for Building the “Path to Sales Mastery” May Be a Bit Ambitious

ClosePlan brings sales teams three key elements that combine to drive sales deal momentum:

  • Sales Events: Sales leaders set a completely customized sequential series of events that ensure the best sales process across the organization. With a single click, reps can create an event-driven sales execution plan that syncs data bi-directionally with Salesforce.
  • Deal Scorecards: Continuously qualify and measure the health of each opportunity throughout the sales process to deliver insights and drive required deal activity. Scorecards are completely customizable and support any methodology.
  • Stakeholder Maps: Map contacts from Salesforce to visually connect the key stakeholders with easy-to-use drag-and-drop functionality. Inform your deal team with added depth to your contact data including support status, relationship health, and decision-making power.

Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Gary Littlefair
Gary Littlefair

Essentially, ClosePlan improves performance at the bottom of the sales funnel by reinforcing best-in-breed processes across an organization, enabling quick and consistent execution. ClosePlan highlights the series of critical events through which each sales opportunity should progress. Real-time updates make the entire process transparent throughout the organization. To further empower the reps, ClosePlan also includes easy-to-use project management tools including Kanban boards, Gantt charts, and visual reporting.

“Close plans are essential tools in the sales cycle because they involve the larger team and get everyone on the same page with a clearly defined process. I expect my teams to use them and I have seen them in every form imaginable – paper and pen, spreadsheets, docs. Automation and transparency is important so I am happy to see ClosePlan bring a powerful solution to the market,” said Chief Revenue Officer Gary Littlefair, a 30-year sales veteran who has held sales leadership roles at companies such as Sun Microsystems, BEA Systems, Oracle and Jive Software.

Read More:  Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Sage Appoints Enterprise Heavyweight to Lead UK & Ireland Business

STS News Desk
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Sage Appoints Enterprise Heavyweight to Lead UK & Ireland Business

Sabby Gill to bring 30 years of Technology Leadership to the UK’s biggest tech company

Sage, the market leader in cloud business management solutions, today announced it has appointed Sabby Gill to lead its UK & Ireland business.

Gill will join the company in September, to lead the businesses’ home market, where it employs upwards of 2,500 colleagues.

He brings more than 30 years’ experience in the technology sector across sales, operations and customer services. He also has significant experience working in the channel and partner fields.

Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

Gill joins Sage from Epicor Software where he was Executive Vice President of International Sales for Europe, Middle East and Asia Pacific.

At Sage, Gill will be responsible for growing the market leaders’ recurring revenue growth across its Sage Business Cloud platform. Valued alone as a Software as a Service business, Sage Business Cloud would be in the top 15 global cloud businesses. In the UK, Gill’s remit will see him move existing customers into Sage Business Cloud, as well as driving new customer acquisition. He will also lead on the growth of products like Enterprise Management and Sage People in the Enterprise segment with his expertise of the mid-size enterprise market.

Read More: Using Technology as the Basis for Building the “Path to Sales Mastery” May Be a Bit Ambitious

He will also take on the important role of leading the UK’s biggest technology company, representing its thousands of customers and ensuring it continued to play an active role in its communities, including the North East where Sage is headquartered. In the UK, over half of all businesses pay their people through Sage.

Gill is a passionate advocate for the technology sector and the importance of digital transformation in business for competitive advantage.

Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Blair Crump
Blair Crump

Blair Crump, President, Sage comments : “Sabby’s passion for technology and his vast experience of the sector, as well as his understanding of small, medium and enterprise businesses, is second to none. Sage has grown over 36 years to have a presence in 23 countries, but we play a very special role in the UK & Ireland, helping our customers grow and be more successful through innovative technology.”

Sabby Gill comments : “It is an exciting time for Sage – I am proud to join the business and I’m excited to start working alongside the UK and Ireland team, making Sage Business Cloud a huge success. This role is all about the vast opportunity that technology brings to entrepreneurs and growing businesses, making them more powerful, productive and helping them reach their full potential.”

Read More:  Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Zilliant Enables Consumer-Like eCommerce Experience for B2B

STS News Desk
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Zilliant Enables Consumer-Like eCommerce Experience for B2B

AI delivers product recommendations, pricing consistency across all channels

Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, today announced that the Zilliant IQ platform now seamlessly integrates into any eCommerce system.

B2B customers now expect a personalized, consumer-like buying experience as professionals. For executives tasked with delivering on this initiative, that means they need to provide pricing consistency and relevant product recommendations at scale across all channels.

When Zilliant IQ engines, Cart IQ™, Sales IQ™, and Price IQ™, are deployed into this critical and strategic online sales channel, B2B executives can capitalize on eCommerce to delight customers while accelerating profitable growth. The AI-driven guidance gives customers the intelligent purchasing experience they enjoy as consumers – and look for in business.

Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

Pete Eppele
Pete Eppele

“The B2B buyer has evolved; customers don’t check their eCommerce expectations at the door as they switch from personal to professional purchasing,” said Zilliant SVP of Product and Science Pete Eppele. “We are focused on delivering products and solutions to our customers that address these changing business requirements.”

Read More: Using Technology as the Basis for Building the “Path to Sales Mastery” May Be a Bit Ambitious

With Zilliant IQ for eCommerce, B2B companies can give their customers the personalized buying experience they enjoy as consumers — and increase average order size and profitability while doing so. When the full suite of Zilliant IQ engines is deployed, customers enjoy a consumer-like online buying experience:

  • Cart IQ — Increases average order value by delivering real-time complementary product recommendations at the time of order, based on the items in a customer’s basket.
  • Price IQ — Gives customers market-aligned prices, even for products they’ve never purchased, that are optimized to business goals and are consistent with customer expectations.
  • Sales IQ — Identifies cross-sell and customer retention insights that predictively guide customers to the additional product categories to explore and items to re-order.

Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces

Sudipto Ghosh
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Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces

Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences

 Pegasystems Inc. has launched the Pega Digital Experience API. Pega Digital Experience API is a set of design and application development capabilities that allow organizations to provide elegant and powerful digital experiences on any web or mobile channel. Part of the Pega Infinity™ digital transformation suite, the Pega Digital Experience API allows front-end developers to create consumer-grade user interfaces that seamlessly embed Pega’s industry-leading process automation and customer experience functionality — ensuring exceptional form and function in every digital customer interaction.

Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

Developers face technological silos that make it challenging to deliver consistently superior experiences across digital channels.

Unique Combination Brings Businesses the Best of Both Worlds to Deliver the Most Satisfying Experiences Possible

At the time of this announcement, Don Schuerman, CTO and Vice President, Product Marketing, Pegasystems, said, “Facing massive technological complexity and limited viable solutions, many businesses are forced to make a choice between form and function in their digital presence.”

Pega Digital Experience API screenshot 3

Don added, “With Pega Infinity™ and Pega Digital Experience API, organizations don’t have to settle for tradeoffs. Pega enables developers to use their framework of choice to design elegant front ends that excite their customers’ senses while driving powerful digital process automation on the back end that smashes through organizational silos. This unique combination brings businesses the best of both worlds to deliver the most satisfying experiences possible.”

Pega Digital Experience API screenshot 2Pega Digital Experience API screenshot 1

Too often, technology limitations force developers to hardcore business logic into each individual channel — creating disjointed customer experiences and ongoing maintenance headaches. The Pega Digital Experience API enables organizations to create stunning front-end interfaces at every digital point of engagement while directly connecting them to the end-to-end processes that drive work across the enterprise. Pega gives developers the flexibility to leverage popular UI frameworks such as React and Angular together with Pega’s powerful UX design system to create connected customer experiences with their preferred tools.

Read More: Using Technology as the Basis for Building the “Path to Sales Mastery” May Be a Bit Ambitious

The Pega Digital Experience API Delivers a Rich Set of UX Metadata

The Pega Digital Experience API provides powerful design capabilities that enable developers to–

Unify with Leading Design Technologies

Developers that prefer to use other UI frameworks such as React and Angular can leverage open APIs to dynamically use Pega design capabilities as a REST-enabled service to power their front-end UI framework of choice. The Pega Digital Experience API delivers a rich set of UX metadata so they can dynamically assemble an experience that seamlessly embeds business logic such as required fields, data types, validation rules, and more.

UI elements changed using Pega’s no-code UX design system will be immediately reflected in the developer’s custom JavaScript framework without additional coding. It also includes starter packs and sample code to quickly integrate Angular and React into their workflows.

Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Enhance and Extend Existing Interfaces with Micro Front Ends

Pega makes it easy to embed responsive UI components directly into existing web pages or mobile apps leveraging Pega Mashup technology. Developers can add new functionality that seamlessly interacts with legacy interfaces, enabling them to adapt quickly to changing customer needs without recoding the entire UI.

Design Effective and Elegant Interfaces Jump-Started with Pre-Built Templates

Pega’s UX design system enables users to create responsive web and app designs that both grab the customer’s eye and allow for fast, accurate service. Reusable digital components plug seamlessly into existing digital ecosystems, while the drag-and-drop interface enables complete UI customization with no coding required. It provides 12 out-of-the-box templates for commonly used experiences with the ability to create additional templates to match any design.

Read More:  Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Build Seamless Mobile Apps

Pega’s open, responsive, and adaptive UI technology makes multi-channel deployment fast to build and easy to change. Users can build mobile applications completely in Pega, embed Pega into existing apps leveraging mashup, or seamlessly connect native mobile apps to Pega APIs by using the Pega Connect SDK. Pega handles all mobile OS updates automatically on the backend to ensure apps are compatible with the latest features and capabilities.

The Pega Digital Experience API is part of Pega Infinity™, the next-generation digital transformation software suite that connects customer engagement applications to digital process automation (DPA).

Today, Pega Infinity™ powers customer experiences for more than 1.5 billion consumers for some of the largest and most successful brands in the world. By adding the Pega Digital Experience API to Pega Infinity™, Pega now delivers both the form and function for digital engagement on a single unified platform. 

Currently, Pega’s adaptive, cloud-architected software – built on its unified Pega Platform™ – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs.

Read More:  Fake Artificial Intelligence (AI) Vs. Real AI: How To Tell The Difference Between The Scammers & The Real Deal

Most Businesses Confident Their Digital Marketing Achieves Sales Goals

STS News Desk
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Most Businesses Confident Their Digital Marketing Achieves Sales Goals

Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new survey from Clutch.

Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new survey from Clutch.

Businesses are confident that their digital marketing efforts are successful, according to a new survey from Clutch, a leading B2B research, ratings, and reviews company.

Flynn Zaiger
Flynn Zaiger

More than 80% of digital marketers believe their company’s digital marketing is effective in increasing sales and revenue.

“That number is high because digital marketing is where customers are,” said Flynn Zaiger, CEO of digital marketing agency Online Optimism. “Walking down the street, people aren’t looking at billboards or checking newspapers – they’re staring at their phones.”

The survey reveals that businesses believe their digital marketing is effective because it’s a more direct way to reach consumers compared to traditional marketing and advertising.

Read More: Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys

Jeremy Greenberg
Jeremy Greenberg

Businesses Rely on a Combination of Digital Marketing Channels to Achieve Goals

Businesses invest in a variety of digital marketing channels but prefer social media marketing (81%), a website (78%), and email marketing (69%) because they are the most popular among consumers.

All three channels provide businesses the opportunity to give voice to their brand – especially when used in combination.

“People are responsive when you have the ability to tell your brand story, whether it’s on social media, your website, or email,” said Jeremy Greenberg, founder of web design and digital marketing agency 97 Switch. “With other mediums, there’s not as much ability to tell your story.”

Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

SEO Least Popular Channel, Requires Too Much Effort

The new survey revealed that among businesses surveyed, fewer than half (44%) invest in SEO.

Failure to invest in SEO, however, can undermine the effectiveness of a website and other digital marketing channels.

SEO isn’t popular among businesses because it takes more effort than other channels, experts say.

“Businesses have a harder time with SEO,” said Jon Borg-Breen, co-founder and head of sales at B2B lead generation agency Symbiont Group. “It’s not as immediately impactful as having a brand-new design on your website that people can say, ‘Wow, that looks cool.’”

Read More: Using Technology as the Basis for Building the “Path to Sales Mastery” May Be a Bit Ambitious

SEO may not have the immediate results that social media marketing, a website, and email marketing have, but experts agree it is still an essential digital marketing channel.

Businesses Use Digital Marketing to Increase Sales and Revenue

Businesses invest in digital marketing to increase their sales and revenue. Nearly one-third (28%) identify driving profits as their primary goal.

Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Many businesses depend on digital marketing to make a sale.

“If we didn’t have digital marketing, the only sales we’d have would be friends and family and word-of-mouth,” said Devin Stagg, marketing manager at Pupford, a website for dog owners. “It’s our main method of exposure, and all our efforts are pushing us toward getting more revenue.”

Clutch’s 2018 Digital Marketing Survey included 501 digital marketers from U.S. companies with more than 100 employees.

Read More:  Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Volcom Launches Innovative B2B Sales And Merchandising Solution

STS News Desk
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Volcom Launches Innovative B2B Sales And Merchandising Solution

Elastic Platform Brings Enhanced Procurement Technology to Volcom Retail Partners

Boardsports and lifestyle apparel category leader Volcom has implemented Plumriver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement and overhaul of the company’s commercial sales process. Volcom’s roll out of the Elastic platform is expected to dramatically improve and streamline the procurement user experience for retailers, create efficiency-driven cost savings and help Volcom establish new relationships with additional retail partners.

“Volcom is making major improvements to our B2B sales and merchandising capability with a focus on creating 360-degree efficiencies, executing best-in-class strategies around our diverse product offering and providing premium service to all our channels of distribution worldwide. In addition, Elastic will help us further the evolution and strengthening of the Volcom brand,” said Ryan Immegart, Volcom Chief Marketing Officer. “With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for our retail partners.”

Read More: Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys

The initial Elastic launch includes all Volcom’s product lines covering retailers across North America and Europe, with future plans for a complete global rollout of the new technology. Volcom’s Elastic platform includes a fully-integrated B2B sales management solution, customized retailer procurement applications, robust commercial sales rep merchandising tools. Volcom also expects to strengthen the company’s commitment to sustainability through print reduction and greater operational efficiency.

Read More:  Fake Artificial Intelligence (AI) Vs. Real AI: How To Tell The Difference Between The Scammers & The Real Deal

Josh Reddin
Josh Reddin

“Retailers are now demanding from their suppliers the best B2B ecommerce technology and higher levels of integration to streamline their approach to product procurement,” said Josh Reddin, Elastic Founder/ PlumRiver Principal. “The Volcom rollout of Elastic helps demonstrate how we are quickly displacing traditional commercial sales processes with more efficient and disruptive solutions.”

Read More:  Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Through platform standardization and innovative technologies, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and sales growth. Cost savings come through streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction. Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.

PlumRiver and Elastic together serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. In addition to Volcom, selected clients include: The North Face, Patagonia, Timberland, Asics, Pearl Izumi, Fjällräven, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Spyder, Burton, Reef, Hurley, Kuhl, Black Diamond, Majestic, Lowe Alpine, Rab, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

National Oilwell Varco Selects Microsoft Dynamics 365 to Enhance Sales and Service Operations

STS News Desk
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National Oilwell Varco Selects Microsoft Dynamics 365 to Enhance Sales and Service Operations

On Wednesday, National Oilwell Varco, a leading provider of technology, equipment and services to the global oil and gas industry, and Microsoft Corp. announced an agreement to collaborate on digitally enhancing NOV’s sales platform and field service operations to deliver premier experiences, including project management and drilling operations, to the oil and gas industry.

As oil and gas producers continue to push to optimize productivity and minimize downtime, NOV is leveraging Microsoft Dynamics 365 to streamline business processes, access real-time data and insights, and revolutionize field service operations with a digital, mobile-first approach. With Microsoft cloud-powered solutions, NOV is enriching legacy systems and processes to drive consistency and visibility across platforms. The goal is to increase revenue generation while reducing revenue leakage and improve service margins through greater efficiencies, higher levels of customer satisfaction, and better retention rates. Using Microsoft Dynamics 365 is enabling employees across NOV’s departments to be more adaptable, reliable and efficient.

Read More: Using Technology as the Basis for Building the “Path to Sales Mastery” May Be a Bit Ambitious

“At NOV, we’re passionate about delivering the highest level of customer service,” said Clay Williams, chairman, president, and CEO. “Field service is the link between our customers and manufacturing, and with Microsoft Dynamics 365 and Power BI, we’re able to better understand our customers’ needs, identify the appropriate resources for each task, and effectively address the issue, creating a seamless experience.”

Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

Microsoft Dynamics 365 unifies customer relationship management and enterprise resource planning solutions, allowing NOV’s sales and commercial teams to effectively identify and capture field service opportunities and service managers to better allocate jobs and resources. Field technicians can also access detailed job descriptions complete with customer information, service needs, and the equipment necessary to accurately and efficiently complete the task.

“NOV continues to invest in state-of-the-art technology and innovations to support the goal of delivering premier customer service,” said Judson Althoff, executive vice president, Worldwide Commercial Business, Microsoft. “Today, NOV is doubling down on its commitment to customers with Microsoft’s intelligent cloud and business applications by enabling customer- and data-driven insights and actions.”

Read More: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Yarden Malka Joins Optimove as Chief Operating Officer

Sudipto Ghosh
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Yarden Malka Joins Optimove as Chief Operating Officer

Yarden Malka Joins the Company to Support its Next Phase of Growth

Optimove has announced that it has hired Yarden Malka as the Chief Operating Officer. In this role, Yaren Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments—R&D, product and IT.

 Recommended Read: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

Yarden Malka
Yarden Malka

Yaren Malka joins Optimove at a pivotal point in its journey. The company experienced record growth in 2017 with five new product features, a new CTO, and a new Tel Aviv headquarters. 2018 has also been a momentous year for Optimove so far: it acquired PowerInbox’s DynamicMail, a leader in email engagement and personalization; is expanding into the APAC region; it has already increased its customer base by 40% so far in 2018.

“I joined Optimove because it has the makings of the next martech unicorn: audacious goals; a smart customer base; and exemplary leadership,” said Yarden.

Recommended Read: Using Technology as the Basis for Building the “Path to Sales Mastery” May Be a Bit Ambitious

Yarden Malka is an established leader with experience leading both startups and large companies. Prior to joining Optimove, he was the Vice President of Engineering at Earnix, which provides advanced analytics solutions for financial services. Before that, he spent 14 years in various leadership roles at Model N, a publicly traded company with the current market cap of more than $500 million that specializes in revenue management solutions. Malka helped grow the company from its inception through its public offering at NYSE.

At the time of this announcement, Pini Yakuel, founder and CEO of Optimove, said, “Optimove’s growth so far can be attributed to a small, talented and nimble group of employees, but as we enter our next stage of growth, we need someone who has implemented efficiencies at scale— Yarden has done exactly that in the Mecca of tech.”

Read Also: With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set

Pini added, “His record and know-how will help us further innovate our product for our 300+ global customers, and grow our culture for our almost 200 employees.”

Yarden Malka holds a Bachelor of Science in Computer Science from Israel Institute of Technology and will be based out of the Tel Aviv office.

A Science-first Relationship Marketing Hub, Optimove combines the art of marketing with the science of data to autonomously generate actionable insight, empowering marketers to deliver highly-effective personalized customer marketing campaigns across multiple channels.

Read More:  Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

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