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Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

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Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy

Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn’t have otherwise found. This new, market-leading edition of Rakuten Marketing Prospecting is powered by proprietary artificial intelligence (AI) and machine learning (ML) technology, and unique Rakuten ecosystem data. It successfully helps brands acquire high-value consumers that will drive long-term growth through loyalty and repeat purchases.

“Advertising is a pillar of the Rakuten global business, with over 100 data scientists and data engineers dedicated to advertising innovation,” according to Rakuten Marketing CTO, Dr. Neal Richter. “Rakuten Marketing technology and products are the result of this investment, and our tech stack is designed to use marketing dollars where they can drive the most value in conversions and sales. AI and machine learning, combined with a strong data strategy, is the key to bringing the relevance and authenticity to advertising that consumers want and value. We’re committed to strategically activating our technology and data to deliver these high-performing ad experiences at scale.”

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

In today’s highly competitive ecommerce arena, programmatic advertising is shaping the way digital media inventories are managed and delivered to online consumers. Rakuten Marketing Prospecting is a proprietary and innovative custom audience-acquisition product that increases advertising performance by helping digital marketers find people whose interests align with their brand, who demonstrate a propensity to purchase online, and who are likely to connect with the brand’s core values to become loyal customers. The Rakuten Marketing AI and ML algorithms learn from consumer signals (further enhanced by CRM data or DMP integration), to create more dynamic audiences than those that simply mirror existing customers; it predicts and targets potential customers that aren’t already on a brand’s targeting radar. This has two key benefits:

  1. People are more able to discover new brands that connect with their needs and interests.
  2. Marketers can discover audiences they wouldn’t otherwise have found, at scale, driving profitable business growth.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Dr. Neal Richter continued, “Rakuten Marketing Prospecting allows brands to go beyond standard look-a-like modeling and deliver ads based on predictive intelligence and data. Our AI and ML-driven technology means marketers can dynamically adjust to be relevant to the specific needs and interests of potential customers, which increases the overall quality and effectiveness of their online experience. With this technology, digital marketers have a greater ability to find audiences that are relevant, in-market and potentially loyal consumers.”

Read More:  Real-Time Action Models: AI-Driven Selling’s Emerging Evolution

How Rakuten Marketing Prospecting Works

Rakuten Marketing Prospecting is built on four core technology and data components:

  • Audience Amplifier, a proprietary audience-creation platform, designed through shared expertise and algorithms of Rakuten Marketing and the Rakuten Institute of Technology (RIT).
  • The proprietary Rakuten Marketing demand-side platform, DSP.
  • Rakuten ecosystem data, representing the most brand-relevant and purchase-ready consumers from a data pool of over 1.2 billion memberships across Rakuten businesses worldwide.
  • Partner Enriched Audiences, complementing Rakuten ecosystem data to find even more interested consumers, and drive incremental performance at an even greater scale.

Read More:  CRM Data Is Still Numero Uno Block in Building “the Path to Sales Mastery”

In concert, these components fuel AI and ML algorithms that leverage various signals from consumers, including sites browsed, products viewed and purchases made. That data is combined with ad placement data, which the predictive model utilizes to determine the right ad and price to pay for specific consumers based on their propensity to purchase – weeding out fraudulent bot traffic in the process. Engaging and visually rich Prospecting ads deliver site visitors, already identified by AI and ML, who are likely to engage and convert. The result is ads that are relevant, helpful and authentic, delivering a positive shopping experience that leads to a sale.

How Rakuten Marketing Prospecting Benefits Brands

Rakuten Marketing Prospecting eliminates wasteful ad spend by identifying shoppers most likely to purchase advertised products, services or experiences. There are three classes of traffic brands see online – robots, online browsers who don’t convert (lookie-loos), and in-market shoppers. Rakuten Marketing Prospecting uses AI and ML to build models that: differentiate each group; prioritize marketing investment to reach in-market audiences; predict the content most relevant to in-market consumers; deliver ad experiences that are useful to consumers; and drive meaningful return on investment.

Read More: Wordapp.com Integrates with Hyperwallet to Unlock Streamlined Global Payouts

Prospecting is a key component to a broader digital marketing strategy that should be holistically applied. When paired with Rakuten Marketing Retargeting – used by more than 400 brands today – brands can effectively influence consumers through a variety of ads, spanning devices and publishers, and bring purchase-ready consumers to their site.

Prospecting is the latest in the Rakuten Marketing suite of products that leverage AI, ML and data to improve marketing experiences and client performance across its core services: Affiliate, Display and Search. It’s built on core technology components that were designed collaboratively with the Rakuten Institute of Technology (RIT) – the dedicated research and development organization of Rakuten, Inc., which aims to predict the direction of future services based on state-of-the-art AI technologies.

Read More: Nick Ashmore Digs into the New Standards of Call Intelligence for Customer Journeys

Wirecard Expands Partnership With SAP to Launch Wirecard Extension for SAP Commerce

STS News Desk
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Wirecard Expands Partnership With SAP to Launch Wirecard Extension for SAP Commerce

Wirecard strengthens its current collaboration with SAP to offer merchants an extended range of digital payment services via Omnichannel-Software SAP Customer Experience 

Wirecard, the global innovation leader in the field of digital financial technology, is expanding its long-standing partnership with SAP, the global market leader in the segment of enterprise application software, to launch Wirecard Extension for SAP Commerce.

SAP Customer Experience (former SAP Hybris) is a global provider of enterprise multichannel e-commerce and product content management software which offers merchants tailored solutions for e-commerce, marketing, (pre-)sales, customer service and subscriptions & usage-based billing. As the market leading solution for e-commerce, providing robust support for B2B and B2C business models, SAP Customer Experience is responsible for all of SAP’s customer engagement and e-commerce businesses worldwide. Wirecard provides SAP Customer Experience with the Wirecard Extension for SAP Commerce, a solution which allows merchants to profit from a wide range of value-added payment acceptance services.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

Thanks to Wirecard’s expertise in the field of digital financial technology, SAP Customer Experience customers will be able to benefit from extensive payment and acquiring solutions provided on one digital platform. Wirecard will be offering merchants a wide range of payment services via SAP’s Omnichannel-Software. Through the extension of this strategic partnership, Wirecard is strengthening its leadership in the digital commerce segment.

Michael Brinkmann, Executive Vice President Partner Management at Wirecard, said: “We are pleased to contribute a full-scope payment integration to the SAP commerce ecosystem. With our new extension we follow our principal of the global digitalization of financial processes. We are looking forward to further expanding the partnership with SAP in the future.”

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

Bpm’online Recognized as the Only Challenger in 2018 Gartner Magic Quadrant for Sales Force Automation

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Bpm’online Recognized as the Only Challenger in 2018 Gartner Magic Quadrant for Sales Force Automation

The company is recognized for its ability to execute and completeness of vision.

Bpm’online, a global business software company leading in the space of business process automation and CRM, today announced that it has been named a Challenger in Gartner’s 2018 Magic Quadrant for Sales Force Automation (1). It is bpm’online’s third consecutive positioning in the Magic Quadrant, which we believe is significant upward progress, as bpm’online has improved its position each year and is the only company named the Challenger this year.

Bpm’online believes its recognition in the Gartner’s 2018 Magic Quadrant for Sales Force Automation as the only Challenger in the ever-growing SFA market is driven by its significant investment into development of its sales offering empowered with intelligent technologies designed to accelerate sales operations and drive revenue growth.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

Bpm’online’s sales automation offering provides thousands of organizations with advanced tools to accelerate the complete sales cycle — from lead to repeat sales. Bpm’online is backed by an intelligent low-code platform which allows users with no technical skills to swiftly design, execute and optimize sales processes. Bpm’online also provides organizations with out-of-the-box best practice sales processes that help sellers to choose the best process workflow to achieve the desired business outcomes faster.

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

In addition to a powerful SFA product, users can also leverage bpm’online’s award-winning marketing and service offerings – all on a single platform.

“We are honored to be recognized in such a report by the world’s leading research and advisory company for the third consecutive year,” said Katherine Kostereva, CEO and Managing Partner at bpm’online. “To us, it is truly thrilling to be a vendor that provides industry disruptive technology. Our intense focus and commitment to accelerating business transformation continues to propel us to new heights. This encourages us to continue helping organizations fulfill their sales automation and transformation needs.”

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Announcing “AddPaymentsNow For Shopping Cart Developers.” High-Profit, Low-Risk Payment Facilitation for Shopping Cart Developers

STS News Desk
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Announcing “AddPaymentsNow For Shopping Cart Developers.” High-Profit, Low-Risk Payment Facilitation for Shopping Cart Developers

Payment Facilitation, or PayFac for short, is rapidly becoming a standard operating procedure for shopping cart developers. Based on industry feedback, AddPaymentsNow has developed a payment facilitation placement program that takes the mystery out of becoming a PayFac and removes most of the risk as well.

According to Alex Roy, of AddPaymentsNow, their new “AddPaymentsNow For Shopping Cart Developers” program “allows cart and site builder developers to instantly set up their clients with the ability to accept credit cards directly through their cart, with low risk, and high profits.” In addition to there being no cost to the cart company, according to Alex, there is also “big profit potential as the developer makes money every time a merchant accepts a credit card payment through the shopping cart.”

Read More:  CRM Data Is Still Numero Uno Block in Building “the Path to Sales Mastery”

AddPaymentsNow has worked closely with shopping cart companies and CRM providers to make sure this new offer “checks all the boxes.” Low-risk, no liability for merchant chargebacks or refunds, easy integration, QA’d API’s, and robust reporting are some of the essential features of a good shopping cart payment system, according to the company.

Cart or CRM companies are interviewed to determine their exact needs, and then a PayFac solution is recommended based on their specific situation. AddPaymentsNow is solely compensated by the payment facilitator providers themselves. Consultations, placements, set up assistance and ongoing support is provided at no cost to the shopping cart developers.

Read More: Wordapp.com Integrates with Hyperwallet to Unlock Streamlined Global Payouts

Simplified payment facilitation is a relatively new service in the software industry. The ability to quickly set up “sub-accounts” under a master reporting and payout system used to be an incredibly complex, and risk-prone undertaking. Before the advent of simplified, hybrid payment facilitation, shopping cart companies needed to take on all liabilities, customer service, and coding to facilitate payments. With the announcement of AddPaymentsNow For Shopping Cart Developers, shopping cart developers can allow their merchants to set up quickly and accept payments instantly without significant risks or upfront costs. Its custom format also enables shopping cart companies the option to take on additional responsibilities over time to increase their profitability.

Read More: Wordapp.com Integrates with Hyperwallet to Unlock Streamlined Global Payouts

“In order to stay profitable, payment facilitation is an essential service that all shopping cart developers should utilize,” according to Alex Roy. “Software companies that do not offer the ability for their clients to easily set up a way to accept credit cards natively through their shopping cart are losing a huge portion of their potential revenue.”

More and more, according to the company, shopping cart and site builder developers realize that the real profitability in their model is from payments. AddPaymentsNow For Shopping Cart Developers caters specifically to that need. AddPaymentsNow For Shopping Cart Developers allows software companies to profit from payments without significant risk or coding time while providing merchant payments and reporting, all in one place.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

Patcham Limited Selects Epicor ERP to Improve Operations and Grow Business

STS News Desk
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Patcham Limited Selects Epicor ERP to Improve Operations and Grow Business

Epicor ERP selected for strong discrete and batch manufacturing feature set, real-time, rich reporting capabilities, and ease of integration

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, has announced that Patcham Limited, a leading United Arab Emirates (UAE) manufacturer of specialty additives, has chosen the global enterprise resource planning (ERP) solution Epicor ERP to serve as a catalyst for business growth.

In addition to automating processes and implementing best-practice and process improvements across departments, Epicor ERP will support business expansion for Patcham. Replacing a legacy, home-grown, modular ERP solution with Epicor ERP will allow Patcham to avoid duplication of data and improve data integrity, accuracy, and real-time access by breaking down information silos between departments. This, coupled with the rich reporting features available in Epicor ERP, will enable Patcham employees across departments to make better day-to-day decisions—be it on customer pricing, inventory and production staffing levels, or capital expenditures—that directly impact the bottom line.

Read More: Wordapp.com Integrates with Hyperwallet to Unlock Streamlined Global Payouts

Commenting on the decision to select Epicor ERP, Parth Patel, operations manager at Patcham Ltd. said, “From a business point of view, it was essential that the ERP solution has the right industry fit and is flexible enough to cater to the changing market landscape and needs of our business. In parallel, we require the ERP solution to be scalable and integrate easily with our non-UAE offices, while accounting for the local regulations for business in those countries. From a technology standpoint, we want the solution to include the latest programming and database management systems (DBMS) techniques to ensure speed, security, and hardware compatibility with other data capturing mechanisms within our organisation. Finally, from a user perspective, we require the system to be minimally disruptive and easy to use in terms of layout and design. Epicor ERP checks all these boxes, making it a good fit for our business.”

Working with Cork Information Technology, an Epicor partner in the Middle East, over the course of eight months, Parth and his team deployed Epicor ERP at their two facilities in the UAE. With access to modules for sales, customer relationship management (CRM), purchasing, material management, production, accounting, and finance, 20 users across Patcham now rely on Epicor ERP to support critical decision making and ensure the business runs smoothly.

Read More: Nick Ashmore Digs into the New Standards of Call Intelligence for Customer Journeys

Commenting on the central role that the Epicor ERP solution will play in Patcham’s future business growth, Parth continued, “Since our inception in 1994 we have steadily grown into a leading supplier of specialty additives to customers in the paint and coatings, ink, polyvinyl chloride (PVC), and composites industries. Central to our continued growth is the need to evolve and expand our product line and geographical reach. With the Epicor ERP solution serving as the backbone of our organisation, we finally have a 360-degree view of our business and can better capture, manage, and analyse data. This in turn gives our management team the ability, and more importantly the confidence, to take bold decisions that will determine the growth trajectory of our business.”

“Small- to medium-size manufacturers in the UAE and the Middle East at large, are realising that their legacy, often manual, ERP solutions are inhibiting business growth and putting them at a competitive disadvantage in today’s hyper-competitive market. Epicor ERP has been designed to fit the specific business requirements of manufacturers, is easy to deploy, and offers easily customisable, granular reporting capabilities that are essential for good decision making. By leveraging Epicor ERP, organisations now have the platform they need to ensure that their business is not only fit for growth, but able to grow profitably,” concluded Andy Coussins, senior vice president and head of sales, international region at Epicor.

Read More:  CRM Data Is Still Numero Uno Block in Building “the Path to Sales Mastery”

Introducing Copper: ProsperWorks Rebrands as Part of Mission to be the Conductor of Relationships for Customer and People-driven Companies

STS News Desk
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Introducing Copper: ProsperWorks Rebrands as Part of Mission to be the Conductor of Relationships for Customer and People-driven Companies

The new brand goes live at Google NEXT, as the company unveils unique vision to reinvent CRM by going native in the productivity tools people use everyday

ProsperWorks, the Google-recommended CRM for today’s digital workplace, announced today it is rebranding to Copper. The name Copper was chosen for its timeless quality, clarity and simplicity, and its relationship to energy and currency. The rebrand comes at a time of an industry need for new solutions that match today’s digital customer. Today’s existing CRM solutions are outdated, but since their creation in the 1990s, customers have changed the way they work, as have the tasks customers are trying to accomplish.

Today’s digital workforce isn’t satisfied with the rate at which CRM technology is evolving to align with fast-growing technology advancements and user demands. In a recent survey commissioned by Copper, nearly half of respondents think the innovation of CRM should be quicker. The form of communication between teams and customers has shifted from in-person meetings to informal chat apps and mobile conversations. 44 percent of respondents use chat and Slack and 67 percent said more than 40 percent of their customer communications happen over email. Today’s workforce wants tools that make their lives easier, deliver a tailored experience and fit within the way they live and work.

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

In addition, today’s customer relationship is no longer the sole priority of the sales team. 63 percent of survey respondents said three or more teammates are involved in fostering customer relationships. Multiple stakeholders, from sellers to developers, have a direct influence on the customer relationship, showing it’s a more collaborative effort than ever before. Copper is catering to the modern workforce that demands automated, easy-to-use and design-first tools so that they can focus more on fostering relationships instead of manual data entry like the legacy CRM systems of the past. This rebrand signifies the acknowledgement of a shifting CRM ecosystem in which Copper offers an easy-to-use platform that works instantly and is designed to help teams and businesses build long-lasting relationships.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

“Copper is a name that truly represents our vision and plans for the future of the CRM industry,” says Jon Lee, CEO and co-founder of Copper. “People are every company’s most valuable resource and it’s critical that CRM reflects that mindset and provides systems that put people’s needs first. Our new company name represents our effort to solve the industry’s current challenges with cumbersome technology and to arm people with the tools they need to foster relationships and grow their business.”

Copper has been a go-to CRM launch partner with Google since 2014 with its Chrome extension. Over the years, the Copper integration within Google has given users the ability to access critical CRM data directly through Gmail, Hangouts, Data Studio and more. Copper’s rapid growth, doubling in employee size and revenue since 2014, is attributed to a new vision for CRM where work happens directly from employees’ inboxes. What began as a CRM for startups has evolved into a solution for Fortune 500 companies and Copper is now the No. 1 CRM for creative and media agencies, with more than 900 global agencies using the platform.

Read More:  Real-Time Action Models: AI-Driven Selling’s Emerging Evolution

“The narrative in the CRM industry hasn’t changed in over 20 years, but the demands of customers have changed rapidly. Rather than the traditional CRM industry language about managing customers, our name change is about transparency, the people, the places they work, and helping enterprise software work for them,” says Morgan Norman, Chief Marketing Officer of Copper. “We are continually inspired and pushed by our customers and we’re excited to introduce the new Copper and continue transforming the way people work. We’re at the forefront of this shift in the industry and really pushing the envelope of the CRM space to focus more on building relationships.”

Since launching in 2014, Copper has taken a fresh approach to CRM that places the productivity of its users ahead of the vanity of the application. Copper is trusted by thousands of companies and teams around the world including Google, OpenDoor and MailChimp.

Read More:  CRM Data Is Still Numero Uno Block in Building “the Path to Sales Mastery”

Copper and Google SaaS Sales Alignment Partnership Ushers in the Era of Native CRM in Productivity Suites

STS News Desk
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Copper and Google SaaS Sales Alignment Partnership Ushers in the Era of Native CRM in Productivity Suites

Copper will leverage Google Cloud Platform and build on its history of tight integration with G Suite to deliver a productivity-first CRM tool available natively within Gmail

Copper, a Google-recommended CRM for today’s digital workplace formerly known as ProsperWorks, today announced that it will participate in the Google SaaS Sales Alignment program. Copper will help demonstrate how next-generation SaaS applications can build a productivity-first user experience within G Suite.

Copper delivers a new kind of cloud CRM that is focused on building relationships rather than simply managing them. Copper CRM operates natively within G Suite so that users never have to leave Gmail or interrupt their everyday workflow, thereby eliminating the tedious, time-consuming data entry that causes sales and marketing teams to abandon CRM deployments. The Copper integration with Google Cloud gives users the ability to access critical CRM data directly through Gmail, Hangouts, Data Studio and more. The SaaS Sales Alignment program will help Copper continue on its path to provide native functionality within the applications people use everyday to do their job.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

By moving to Google Cloud Platform (GCP), Copper will be promoted and sold to current and prospective GCP customers through its SaaS Sales Alignment program, which will allow the company to scale globally with more than 12,000 customers in 110 countries. The move to GCP also will allow Copper to accelerate more machine learning (ML) and artificial intelligence-driven features in its products that boost user productivity and experience.

“For too long, the CRM industry has been focused on getting people to enter data about what they did that day or to get a record of past interactions,” said Jon Lee, Copper CEO and cofounder. “Traditional CRM offerings were built for transactional sales people, which no longer cuts it for today’s new generation of relationship makers that make up the design-centric, mobile workforce. The company’s deep integration with Google Cloud will not only put us another step closer to making CRM a native feature of everyday productivity apps, but also scale that productivity-first approach to more and more customers around the world.”

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

STS News Desk
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Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyer’s journey. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

The most recent additions to Kaon’s client roster join a pre-eminent list of visionary Fortune 500 clients such as Cisco Systems, Dell-EMC, Thermo Fisher Scientific and GE. Each of these companies has asked Kaon to create, deploy and maintain a diverse range of advanced digital solutions that will include virtual 3D product tours, interactive storytelling and AR/VR applications. These innovative companies include:

  • Lenovo – manufactures enterprise PCs, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart televisions.
  • Siemens Building Technology – provides automation technologies and services for commercial, industrial and public buildings and infrastructures.
  • Ricoh – multi-national imaging and electronics company.
  • Bruker – manufacturer of scientific instruments for molecular and materials research, as well as for industrial and applied analysis.
  • Akamai – content delivery network and cloud services provider.
  • Georgia Pacific – one of the world’s leading makers of tissue, pulp, paper, packaging, building products and related chemicals.
  • Mellanox – leading supplier of end-to-end InfiniBand and Ethernet interconnect solutions and services for servers and storage.
  • Hexagon Positioning Intelligence – providing accurate positioning and correction solutions worldwide for land, air or sea.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Year-over-year, Kaon Interactive has seen a double-digit percent increase in sales, a 122 percent increase in average weekly users of its interactive applications and a 37 percent increase in the number of 3D virtual product model interactions per week.

“Ever since we have expanded our platform to include Augmented Reality and Virtual Reality, we have seen accelerated adoption of our technologies by global B2B companies” said Gavin Finn, CEO & President of Kaon Interactive. “The value of Kaon’s investment in technology and creative UX design has been significant for these companies. We are pleased to be working alongside the biggest names in the telecommunications, industrial and life science industries, to help them effectively communicate their unique value differentiation to customers and prospects, positively affecting their bottom lines.”

Read More:  Real-Time Action Models: AI-Driven Selling’s Emerging Evolution

Kaon Interactive’s applications are uniquely beneficial because they are created once and can be deployed everywhere. Currently available on devices running iOS, Android, MacOS, and Windows, Kaon Interactive’s solutions are used by sales teams and marketers in nearly 40 countries.

Read More:  CRM Data Is Still Numero Uno Block in Building “the Path to Sales Mastery”

VonageFlow, an All-in-One Workstream Collaboration Solution, Now Available with Vonage Business Cloud

STS News Desk
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VonageFlow, an All-in-One Workstream Collaboration Solution, Now Available with Vonage Business Cloud

Vonage (NYSE: VG), a business cloud communications leader, has expanded Vonage Business Cloud (VBC) platform capabilities with VonageFlow, its proprietary workstream collaboration solution. Now, VBC users can leverage team messaging, file sharing, SMS and voice, available across any device, and can integrate directly with the capabilities of Business Inbox, including social messaging via Facebook, available in beta.

Unlike most workstream collaboration solutions, VonageFlow is a fully-integrated solution enabled by the cloud-based architecture of the Vonage Business Cloud platform. Users can leverage voice, messaging, and SMS within one single interface, enabling streamlined communications and greater productivity. With VonageFlow, users enjoy seamless interoperability across VBC’s mobile app, new desktop app and upgraded web app.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

By incorporating VonageFlow team messaging, social, and collaboration capabilities directly into the VBC platform, Vonage continues to demonstrate the value of VBC’s open architecture built from its microservice-based platform.

“With the launch of VonageFlow, Vonage is providing customers with a better omnichannel customer experience, and bringing a richer collaborative set of capabilities to our VBC customers,” said Ron Maayan, VP Product at Vonage.

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

According to Gartner, by 2022, 70% of teams will rely on workstream collaboration as the primary means of communicating, coordinating and sharing information between team members, displacing email1. As enterprise communications shift from email to include SMS, chat, file sharing, video, and social media, it will become critical for businesses to provide a reliable, omnichannel collaboration platform to support today’s team-based work environments.

“VonageFlow allows SMS and social messages to be routed directly into a team messaging environment. For instance, when customers contact a company with an issue via SMS or Social Messaging, all team members associated with that extension or business inbox would receive the message in real-time, no matter their location. This allows for more immediate recognition of customer issues and more efficient resolution,” said Brian Gilman, VP Product Marketing at Vonage.

Mr. Gilman continued, “The team then has the ability to quickly collaborate to resolve the issue by sharing digital content; looping in additional colleagues as needed; and replying back to the customer, all within one simple platform.”

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

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