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Oracle Retail Recognized as a Leader in Point of Service in Independent Research Report

Pipeline Management

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August 3, 2018

Oracle Retail Recognized as a Leader in Point of Service in Independent Research Report

Oracle Retail has been recognized as a leader in point of sale solutions by Forrester Research. “The Forrester Wave™: Point Of Service, Q3 2018” report recognizes Oracle Retail for, “…demonstrated strength in mobile extensions, back office functionality, and the architecture to deliver resilient, responsive, modern, cloud and mobile POS deployments. Oracle clients offered a positive view of Oracle’s global footprint, stability and architecture… Oracle is a best fit for sophisticated international retailers.”

According to Forrester, “The POS market is growing because more digital business professionals see it as a way to address their top challenges. This is in large part because they increasingly trust POS providers to act as strategic partners that help them deliver compelling customer experience (CX) through the path to purchase, return, and repeat purchase.”

“Omnichannel retailers are challenged with creating differentiated customer experiences that convert sales, drive loyalty and personalize service,” said Jeff Warren, vice president, Oracle Retail. “Oracle is uniquely positioned to provide retailers with modern POS infrastructure that arms associates with the tools and insights they need to offer the innovative brand experiences that customers expect.”

Xstore Delivers Resilient, Responsive and Modern Cloud POS Innovation Optimized for Mobile

Oracle Retail Xstore Point-of-Service delivers robust functionality which enables retail associates to deliver on brand promise in store with inventory visibility, customer intelligence, and seamless transactions. Here are some new advances with Oracle Retail Xstore Point-of-Service:

Rapid Deployment. With Oracle’s pre-integrated omnichannel suite—which includes Oracle Retail Order Management, Oracle Retail Order Broker, Oracle Retail Customer Engagement, Oracle Commerce Cloud and Oracle Retail Xstore Point-of-Service—we’ve built in the integration, orchestrated the synchronization and engineered the hardware for the ultimate Omnichannel experience. Retailers can focus on configuring the system to meet their business needs/rules, instead of the building of the entire back-end integration. The out-of-the-box sophisticated customer shopping journeys can be implemented in weeks or months.
Enabling Flexible Omnichannel Journeys. Associates are empowered to deliver an experience that matches customer expectations. Oracle Retail enables the consumer journeys required to deliver a superior experience. Associates are now able to add multiple order types in a single transaction and during fulfillment split line and split item to improve their ability to sell down to the last item.
Single View of Customer. Today’s shoppers share personal interests to the extent where offers should be specific to them. First-hand data, together within Oracle Retail Customer Insights Cloud Service and Oracle Retail Customer Engagement Cloud Service help retailers understand what customers want, and when they want it.
Personalization. Customer Entitlements are delivered as an out of the box component of this suite of solutions. And with the stronger integration between Oracle Marketing Cloud and Oracle Retail Customer Engagement Cloud Service, retailers can personalize offers.
Thin Deployment with Oracle MICROS Hardware. Oracle software and hardware are engineered to work better together. Oracle Retail Xstore Point of Service has been engineered for smaller footprints and portability with the Oracle MICROS hardware. The software is now optimized to support sleek and slim hardware the 610 Series 700 tablet and the Compact 310.
POS Integration that Streamlines Investigation. A heightened degree of integration between Oracle Retail XBRi Cloud Service and Oracle Retail Xstore Point-of-Service further enhances the ability of XBRi’s embedded science to pinpoint new sources of risk and deliver purpose-build reports that streamline and support investigative activities while leveraging the best practices built into the Oracle Retail portfolio.
Modern Retailing. Oracle Retail Xstore Point-of-Service delivers associate mobility that allows them to engage with their customers on the sales floor where the purchasing decision is made. Blurring the line between the shopping and the purchasing experiences, Xstore’s IP enabled store delivers shared peripherals (printers, PIN pads, and even the cash drawer) significantly increasing capacity while reducing the overall deployment cost.
Secure Payments. Oracle Retail Xstore Point-of-Service offers retailers a secure abstracted payment solution that enables the rapid uptake of emerging payment technologies while removing the burden of PCIDSS overheads.
Supporting the Global Footprint. Through a combination of configuration and prepackaged accelerators all within the single code base, Oracle Retail Xstore Point-of-Service delivers a global solution that addresses the many and varying requirements for retailers’ operations around the world.

Continued Global Customer Momentum

Oracle Retail customers continue to augment their transaction experience, improve employee productivity and drive long-term loyalty with Xstore Point of Service:

ABC Fine Wine & Spirits modernizes the customer experience with Oracle Retail Xstore Point-of-Service.
Luxury Retailer Chalhoub delivers the first Middle East modern, mobile deployment of Xstore in six months.
Helzberg Diamonds empowers associates to create meaningful customer experiences by upgrading Oracle Retail Xstore Point-of-Service solution while implementing Oracle Retail Order Broker and Oracle Retail Customer Engagement.
Italian Fashion Company Miroglio offers customers a rich shopping experience with Oracle Retail Xstore and Oracle Retail Customer Engagement.
Global luggage retailer Samsonite upgraded Oracle Retail Xstore Point-of-Service and Oracle Retail Customer Engagement while adopting Oracle Retail Order Broker Cloud Service.
UK specialty retailer Wyevale deploys the latest version of Oracle Retail Xstore Point-of-Service, Oracle MICROS Hardware and Oracle Retail Customer Engagement with Oracle Retail Consulting.

MapAnything Launches First API Services, Enables Developers to Enhance Enterprise Applications with Location-Awareness

Sales & Marketing

STS News Desk

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August 2, 2018

0

MapAnything Launches First API Services, Enables Developers to Enhance Enterprise Applications with Location-Awareness

Access to Advanced Distance Matrix Helps Developers Solve Complex Routing and Scheduling Calculations with Accuracy and Speed

MapAnything, the Leader in Location-of-Things software for business, today announced that the company will roll out several API services to provide businesses access to the MapAnything Routing and Optimization engine and other components of the award-winning MapAnything Location-of-Things Platform. One of the first services, announced today and immediately available as a REST API, is the Distance Matrix that calculates optimal shortest path and true travel time for a combination of locations and destinations. This new service is designed to enhance any enterprise application that requires complex TSP (Traveling Salesman Problems) or VRP (Vehicle Routing Problem) calculations to deliver customer value, so companies can improve customer service while streamlining sales and service costs.

“When you look at the market for location and routing services, most of the innovation is going into autonomous vehicles and consumer apps, but we believe innovation is desperately needed in the BtoB sectors as well,” said John Stewart, CEO and co-founder of MapAnything. “Until now, the legacy technology and API services used by transportation, logistics and field service applications was designed for on-premise hardware before the age of cloud computing. By offering our advanced Routing and Optimization Engine, and open access to the engine with our new API service, we’re going to revolutionize routing and scheduling for those industries. We’re taking a fresh approach to solving an age-old problem, leveraging a decade of experience building location-based applications for the enterprise.”

Unlike other offerings in the market, MapAnything took a clean sheet approach, building its routing capabilities from the ground up, and creating a dedicated team of some of the industry’s most experienced PhDs in decision science and optimization, headed up by Chris Groer, the creator of the Open-source VRPH. The team’s unmatched experience, combined with the newly announced API-first design, takes advantage of modern cloud computing architecture and optimization methods.

The result is the first commercially available distance matrix that offers up to nine distinct traffic windows while still computing a solution 100’s of times faster than existing solutions in the market. The MapAnything Distance Matrix also offers the capability to solve up to 7,500 x 7,500 or 56,250,000 shortest path calculations in a single API request, problems that are an order of magnitude larger than any other commercially available solution.

ServiceTitan, a leader in mobile, cloud-based software for the home services industry, was looking for a solution to help it scale its dispatching capabilities as the company adds new clients and users at a breakneck pace.

“MapAnything has greatly simplified our Smart Dispatch feature by providing us a drive-time estimation API scalable enough to produce estimates for millions of pairs of points per second,” said Alex Yakunin, CTO of ServiceTitan, the number one provider of software for home services businesses. “This data, as well as predicted job value and other features, is crucial for our Smart Dispatch engine to come up with efficient dispatch plans. MapAnything’s ability to handle such a technically challenging problem at scale has not only simplified and shortened our go-to-market, but presents the most cost-effective solution for us.”

TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams to Increase IDN Contract Performance

STS News Desk

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August 2, 2018

0

TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams to Increase IDN Contract Performance

TikaMobile, the premier leader in cloud-based business intelligence and CRM software for the global life sciences industry, announces their new advanced analytics platform, TikaNAM, designed specifically for National Account Managers (NAM). With this solution, life science companies will now have an ability to manage their IDN relationships end-to-end in real-time, including targeting, contracting and pull-through on contract performance.

TikaMobile’s innovative technology collects massive amounts of data from multiple, disparate internal and external sources and cohesively applies best practices and analytics to give end-users exactly what they need to execute. This provides users the ability to segment IDNs, create a strategic plan, generate proposals, analyze how each product group is doing and track the performance of the IDN itself across different geographies. With all of this actionable information on a single platform, users can quickly generate what-if pricing scenarios on products and product bundles and instantly share these pricing proposals with their team. TikaMobile’s introduction of this collaborative and innovative solution enables national account teams, who represent multiple business units, to respond instantly to pricing queries from the field, addressing a long-standing problem faced by the industry.

“TikaMobile is proud to launch National Account Manager to provide companies in the medical device space with a powerful, user-friendly tool that expands insight and boosts collaboration,” said Manish Sharma, CEO and founder of TikaMobile. “National Account Manager solution enhances the strategic planning and execution capabilities across various silos. The immense speed of the platform and its mobile-first, user-friendly design enhances a team’s efficiency, which, in turn, increases revenues and profitability across the organization.”

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Artificial Intelligence (AI)

STS News Desk

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August 2, 2018

0

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Company recognized for its AI-driven, speech-based predictive analytics technology for building personality profiles and forecasting behavioral tendencies

VoiceSense, an innovative provider of speech-based predictive analytics solutions, today announced that the company has won Speech Technology Magazine’s 2018 Star Performer Award for its groundbreaking speech-based predictive analytics technology used to build AI-driven personality profiles that forecast behavioral tendencies.

Speech Technology Magazine’s Speech Industry Awards recognize key influencers, important technology innovators and impressive client-side deployments from across the speech technology industry. VoiceSense has been acknowledged as a Star Performer for its contribution to the overall growth of the speech technology industry over the past twelve months.

The VoiceSense technology works by analyzing the typical speech patterns of individuals, leveraging prosody, the non-content features of a person’s speech, such as intonation, pace and emphasis. VoiceSense assesses over 200 prosodic speech parameters and builds an AI-driven personality profile of an individual’s characteristics, such as if the person is risk-averse or risk-tolerant, impulsive or careful, honest, conscientious, sociable and other factors that organizations want to identify when they want to learn how to approach customers, increase sales, evaluate financial risk and recruit the right employees as well as other scenarios.

Since VoiceSense leverages the non-content parameters of speech, its technology is language- and culture-independent. The audio input used ranges from real-time phone interactions to recorded voice or video interviews, enabling both real-time responsiveness and offline trends-tracking over time.

The outcome of VoiceSense’s analysis is a predictive score for a specific behavior, which is then automatically integrated into an organization’s decision-making processes and CRM data. VoiceSense significantly shortens and improves decision-making processes and is used by customers in various markets, including customer analytics, financial services, healthcare, human resources, entertainment, next-generation personal assistants and call centers.

For example, in the financial services sector, banks use VoiceSense to flag high-risk customers before granting loans, while in the healthcare sector, mental health professionals use VoiceSense as an automatic, remote tracking system that detects changes in patients’ health status.

“As AI and machine learning advance by leaps and bounds, the speech technology industry is being transformed. You can see those exciting changes reflected in this year’s Speech Technology Awards, where the companies we are honoring enable everything from better customer service to diagnosing illnesses,” said Theresa Cramer, Editor of Speech Technology Magazine. “Congratulations to this year’s winners! The Speech Technology Magazine team can’t wait to see what you come up with next.”

“We are proud to be recognized with this award and its important validation of our growing leadership position in the market,” stated Yoav Degani, CEO at VoiceSense. “Over the past year, the demand and use cases for our technology have expanded significantly and we expect to be making a number of interesting customer announcements in the coming months.”

VoiceSense and its technology were also recently recognized with the Wealth & Finance International FinTech Award in the category for Best Emerging FinTech Technology.

Infobip Enables WhatsApp Business for Enterprise Communications

Sales & Marketing

STS News Desk

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August 2, 2018

0

Infobip Enables WhatsApp Business for Enterprise Communications

The early access launch of WhatsApp Business will onboard businesses and financial institutions to WhatsApp gradually, through a review process, assuring quality and value for both enterprises and end users.

By introducing WhatsApp Business, Infobip enables enterprises to expand customer-oriented communications to WhatsApp. Businesses can offer personalized dialogue and communications including media content, high-resolution images, text, file and document sharing.

A mid-sized to large business can, once customers opt-in, utilize WhatsApp Business for a wide range of customer-centric messages and inquiries including booking confirmations, flight status updates, banking transaction alerts, bonus card status info, activation codes, and payment reminders to name a few.

Cardekho – a popular Indian car portal helps its car buyers with anything from insurance, financing and car research – relies on mobile communications for engagement and dialogue with their customers.

“Infobip enabling WhatsApp Business could help Cardekho in a prominent way. It is important for any consumer brand to always engage with impact. With WhatsApp Business and its rich communications capabilities, any online service or retailer has the potential to enhance their services and brand to include anything from providing product information and supporting account needs to sharing quality photos, all within WhatsApp,” said Amit Jain CEO of Cardekho.com.

Infobip’s CEO Silvio Kutic anticipates the launch of WhatsApp Business shifting the digital landscape of mobile enterprise communications.

“The grand impact of WhatsApp Business will allow companies, banks or organizations, participating in the early access program, communicate with their audience on a chat app they are already enjoying. Infobip is enabling this communication in an efficient, convenient way of supporting enterprises to scale their communications, grow brand loyalty and fuel engagement so vital in today’s business world. Messaging channels are key to our clients’ engagement with customers, and with 60+ offices around the world, Infobip is well-equipped to onboard enterprises to one of the most widely used communications channels on earth,” said Silvio Kutic, CEO of Infobip.

FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product

STS News Desk

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August 2, 2018

0

FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product

FeedStock, a leading provider of business engagement analytics, today announced the completion of a round of fund-raising. Securing the company’s financial future, this round comprises existing as well as new investors, a spokesman for FeedStock said. “We are delighted at the support of our existing investors and we welcome our new investors. We are excited to be working with this investor base to move FeedStock to the next growth phase.”

The release of FeedStock’s sell-side automatic engagement analytics solution was long-awaited by sell-side analysts and sales people who have been struggling with heightened cost pressures and an increasingly demanding regulatory environment. The data generated by FeedStock’s fully-automated system presents unprecedented opportunities for users to be entirely responsive to their clients. Recognising the limitations of legacy CRM systems, FeedStock automatically tracks client interactions, classifies the content and interaction types to deliver unparalleled and actionable insights that drive profit and improve service delivery.

FeedStock has been shortlisted for the European Hedge Fund Technology Awards by HFM for their initial product, a buy-side automated research tracking solution that ensures MiFID II compliance without disrupting the investment process.

Additionally, FeedStock launched a new website last week.

“FeedStock is challenging the status quo in its approach in understanding engagement data,” explains founder Charlie Henderson. “The collection, processing and analysis of large amounts of data has long been used by marketers to derive customer insights. Equally, analysing supply chain data to improve efficiencies is commonplace in manufacturing. FeedStock advances this philosophy to the professional services market.”

Toppan Leefung Acquires Merrill Communication’s Capital Markets and Compliance Business

Sales & Marketing

STS News Desk

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August 2, 2018

0

Toppan Leefung Acquires Merrill Communication’s Capital Markets and Compliance Business

The world’s leading printing group acquires competitor for financial print and communications division to combine resources and enable client choice, through the most comprehensive suite of service options in the industry

Toppan Leefung Pte. Ltd., part of the world’s leading printing group and parent company to Toppan Vintage, announced today the strategic acquisition of Merrill Communication’s transaction and compliance business (to be referred to as Capital Markets and Compliance). Merrill is a global leader providing SaaS collaborative software and full-service solutions for corporations and their advisors, including Merrill Bridge™, an industry-leading SaaS solution for XBRL and regulatory filings, composition, electronic filing, project management and distribution of time-sensitive regulatory and transaction documents. Merrill’s capital markets transactions and regulatory compliance business will be a part of Toppan Vintage’s global financial printing, communications and technology operation.

The acquisition includes many of Merrill’s offices in North America, EMEA, India and APAC. The combined entity plans to utilize its extensive global expertise to focus on providing technology-driven services and a quality client experience through customized SaaS software and full-service solutions.

“Over the past several years, we have aggressively built out Toppan Vintage’s financial printing and communications global offering and this acquisition will support our goal of becoming the industry’s leading solutions provider for our clients”, said Yeo Chee Tong, CEO of Toppan Leefung Pte. Ltd. “Our combined resources will create a new global powerhouse to provide clients with a leading comprehensive choice for their global financial communications needs with the most complete suite of SaaS and traditional services. Our vision and commitment to be the preeminent player in our industry will drive our continuous innovation of technology, processes, products and services.”

Merrill’s deep industry relationships combined with its rich and extensive capital markets and compliance work experience will expand the company’s state-of-the-art technology resources and customer service expertise, and further establish corporate stability and staying power in the industry.

This acquisition builds upon Toppan Vintage’s ongoing growth strategy. In March 2017 Toppan Vintage acquired Vintage, a former division of PR Newswire and a provider of regulatory compliance across capital markets, corporate services, and institutional and fund services. The acquisition of Vintage strengthened the expansion of the company’s global footprint and compliance customer base.

The joint organization will ultimately be known as Toppan Merrill, reflecting the newly formed organization’s scale and enhanced offerings. The company plans to unveil a corporate rebrand in the coming months.

Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

Sales & Marketing

STS News Desk

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August 2, 2018

0

Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

Conversion Labs, Inc. (OTCQB:CVLB) (the “Company”), an e-commerce company that builds and scales innovative brands, today announced the appointment of seasoned direct response marketing expert Sean Fitzpatrick to serve as the company’s new Chief Acquisition Officer. Mr. Fitzpatrick will oversee Conversion Labs’ online customer acquisition efforts for all of the Company’s current and future brands. In addition, Mr. Fitzpatrick will serve as the President of PDFSimpli, Conversion Labs’ majority owned online solution for editing, converting, annotating, signing or maintaining PDF documents.

“I’m truly excited for the opportunity to help Conversion Labs unlock the revenue potential of their health and wellness brands through paid and organic channels,” said Sean Fitzpatrick, Conversion Labs’ newly appointed Chief Acquisition Officer. “With the investment in PDFSimpli, the company expanded into the direct to consumer subscription SAAS space, diversified operations and set-up sustainable high margin growth. My team and I will ensure this growth is broadened throughout the company’s complete product portfolio.”

Mr. Fitzpatrick is a leader in direct response marketing, specializing in the legal, lifestyle and software as a service (SAAS) verticals. Most recently, he was Head of Customer Acquisition at BOLD, an online company in the career space that connected jobseekers with recruiters. While at BOLD, he created a brand new integrated department that tripled net revenue in four years. His 20 person customer acquisition team included SEM, SEO, affiliate marketing, social marketing and content marketing specialists for the B2C and B2B markets.

“Sean has had a successful track record in the direct response marketing industry,” stated Justin Schreiber, President and CEO of Conversion Labs. “He played an integral role in transforming his prior company, BOLD, into a multi-hundred million dollar business in the career space. He also founded PDFSimpli, which is the newest brand in our product portfolio, to disrupt the fragmented $6 billion online PDF documents space. We are thrilled to have Sean join the leadership team and believe that he will play an integral role in our growth moving forward.”

What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions

Roy Raanani

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August 2, 2018

1

What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions

Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality sales process originates with the discovery call.”

A discovery call is a two-way call for the prospect to understand your solution and whether it can help them solve a real problem, and an opportunity for a sales rep to determine whether they should invest more time to develop the account. As a sales rep, time is your limiting resource.

A good discovery builds rapport, establishes trust, qualifies a prospect, surfaces pain, and arms you with the information you need to overcome the organizational inertia that might prevent a close.

If you could only look at one data point to evaluate whether a discovery call was effective, what would it be? Analyzing more than 500,000 calls with our artificial intelligence system, the answer appears to be asking Engaging Questions.

Engaging Moments Drive Conversions.

Calls with two to five engaging questions are 60 percent more likely to advance.

Engaging questions are open-ended and framed so that prospects are encouraged to talk for an extended period of time compared to questions that only have a Yes / No answer.

An engaged prospect that shares information about their business and challenges is also an indicator they are open to a conversation.

Our analysis revealed that open questions like the following help break the ice and generate high prospect engagement:

What do your top performers do during sales calls that contribute to their high win rates?
“How do you currently ramp up new hires?“
“How would you evaluate a solution like ours?“
“What else is on your priority list for 2018?“

If you’re on a call and can’t get high prospect engagement through open-ended questions, think hard about putting more effort into the account.

Questions Are Good, Interrogation Is Bad

Our data shows that engagement decreases when reps ask more than two questions per minute.

Engagement measurement is based on how long prospects respond to a question and how excited they are about it.

Managers describe this as “interrogating a potential customer.” and those questions are typically factual questions that may be better asked in writing in preparation of a call or by the Sales Development Rep when qualifying the prospect.

From Discovery to Conversion

The bottom line: After your next Discovery call, think back to the few questions that really got the prospect to open up and help you understand their business and challenges. Write them down and ask your colleagues to do the same.

What are the five Engaging Questions that will help you identify the opportunities and prospects you should invest your time?

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Sales & Marketing

STS News Desk

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August 2, 2018

0

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Major Update to its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular ad metrics powered by advanced machine learning and industry’s largest TV data set -Closed-loop attribution for TV Ads at both a national and local level

TV data company Alphonso today introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. The service now includes several major new features and data sets that will help marketers better understand TV ad efficacy, for any brand, over any time frame. In particular, the new Alphonso Insights dashboard simplifies the process of drilling down into granular details, from any given view. This allows marketers to slice and dice the data in real time, faster than ever. New detailed metrics include:

Viewability: The percentage of ads that were viewed in totality across all ad views, for any given creative, over its lifetime
Lifetime Household Reach: The number of households that saw any given creative over its lifetime
Lifetime Average Frequency: The average number of times a household saw any given creative over its lifetime
Audience Demographics: Demographic details for any brand’s reach, including distribution by age, gender, income, and more, as well as brand-level household reach and frequency in the same view
Advanced Data Manipulation: Select any date range for any set of creatives or campaigns, to view reach, frequency and demographics for the customized criteria
Granular, Single-Click Metrics: From any chart (for example, a airings by network for any creative or brand), easily drill down on any chart column to filter metrics by show, by product, by daypart and more

With closed-loop attribution reports available at the touch of a button, Alphonso Insights eliminates the timely process of waiting days or weeks for costly reports. Up-to-date ad airings data is available for thousands of brands and brand categories, so marketers can understand campaign performance not only for their own brand, but also for their competition, as well as their entire category.

TV Data-Driven Media Activation

The ability for marketing teams to also use up-to-date TV data for media activation, in other words to retarget viewers of their own TV ads or competitive TV ads across digital devices, further distinguishes Alphonso Insights from other TV measurement solutions. Alphonso Insights enables marketers to pinpoint the programs and networks their actual customers watch the most, and to complement their TV spend by engaging those customers directly with ads across mobile and connected devices.

Ashish Chordia, cofounder and chief executive officer of Alphonso, said, “Television remains a powerful medium for advertisers, but until now, it has been too hard to measure. With budgets now divided across a range of mediums including mobile, social, print, out-of-home and TV, the ability to show the effectiveness of TV ads in driving return on ad spend is more important than ever. Alphonso Insights is the solution that brings digital-like audience and campaign measurement to the desktop of every marketer, so they can plan, measure and optimize much more effectively.”

Local Brand Insights

Alphonso Insights provides real-time TV ad analysis at both a national and local level, making it one of the only products in the market to meet the TV measurement needs of local broadcasters, and station groups owned and operated by big broadcast networks. Demonstrating the efficacy of TV ads to local advertisers is critical to local broadcasters, who compete more and more with large social networks for ad dollars. Alphonso Insights covers ten of the top local markets in the U.S. today. Alphonso expects to expand its coverage to the top 50 markets by the end of this year.

Self-Serve TV-to-Web and TV-to-Location Attribution

Alphonso Insights is used by thousands of brands, networks and agencies for always-on TV ad campaign metrics, competitive research, media planning, closed-loop attribution and more. The software-as-a-service (SaaS) offering gives marketing executives and teams deep insights into the effectiveness of TV ads in driving business results such as web visits, foot traffic, and purchases.

Powered by Advanced Machine Learning and the the Largest TV Viewership Data Set

Alphonso’s exhaustive and always-on database of TV ads and associated metadata is made possible by the company’s patented machine learning technology. With data centers across all major metropolitan areas in the U.S., Alphonso automatically detects, ingests, and catalogs all ads airing across hundreds of broadcast and cable channels and networks, as well as major OTT streaming services.

Alphonso collects TV viewership data from 34 million opted-in U.S. households. In addition to being the largest TV data footprint in the industry, it is also the most diverse. The patented automatic content recognition (ACR) technology that powers Alphonso’s TV data collection has been adopted by many of the world’s largest TV manufacturers, living room device makers, and mobile app developers.

Alphonso’s ACR is designed to be super lightweight, so that it can be deployed across the broadest range of devices. Brands prefer utilizing TV data that is deployed across a broad range of devices rather than limited to a specific set of TVs; this makes the data far more representative of the entire U.S. population. The massive scale also provides greater accuracy when measuring TV ad campaigns; as data is tied to households in a one-to-one fashion; as opposed to being modeled from a small sample set.

Oracle Retail Recognized as a Leader in Point of Service in Independent Research Report

MapAnything Launches First API Services, Enables Developers to Enhance Enterprise Applications with Location-Awareness

TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams to Increase IDN Contract Performance

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Infobip Enables WhatsApp Business for Enterprise Communications

FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product

Toppan Leefung Acquires Merrill Communication’s Capital Markets and Compliance Business

Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions

Engaging Moments Drive Conversions.

Questions Are Good, Interrogation Is Bad

From Discovery to Conversion

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Popular Posts

Oracle Retail Recognized as a Leader in Point of Service in Independent Research Report

MapAnything Launches First API Services, Enables Developers to Enhance Enterprise Applications with Location-Awareness

TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams to Increase IDN Contract Performance

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Infobip Enables WhatsApp Business for Enterprise Communications

FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product

Toppan Leefung Acquires Merrill Communication’s Capital Markets and Compliance Business

Conversion Labs Announces Sean Fitzpatrick as Chief Acquisition Officer

What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

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