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Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

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August 8, 2018

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

Solution solves long-term industry problem of effectively targeting business decision makers

Versium, a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp^®, an Acxiom^® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. As part of the agreement Versium will launch powerful new AI-driven business decision-maker segments as part of a new B2B DMP. This fills a critical market gap by enabling offline business professional data, often contained within a company’s own CRM, to be targeted online. The partnership also provides LiveRamp customers with access to Versium’s modeling engine to create custom audiences, optimized for the maximum propensity to engage. Versium’s capability to cross index business and consumer personas, ensures that the resulting digital audiences have sufficient reach. As a result of this partnership, business consumers will experience fresher, more relevant digital engagement from brands, and more easily discover offerings that meet their needs.

Versium launches new AI-powered B2B buyers on LiveRamp DMP

As part of the partnership, Versium will also power unique business and consumer audiences built from Versium’s extensive LifeData^® warehouse, which contains more than 1 trillion consumer and business data attributes sourced through proprietary means.

“Historically, marketers have faced challenges targeting business decision makers across social platforms and broader digital display, because most targeting parameters are associated with consumer data, resulting in low onboarding match rates to digital inventory,” said Chris Matty, CEO of Versium. “We solve this problem at scale by helping companies increase match rates—often by as much as 400%, unlocking superior reach and greatly improving the effectiveness of online campaigns that target business decision makers.”

“The success of delivering robust and actionable B2B campaigns hinges on being able to derive actionable insights from high-quality data,” said Grant Ries, CEO of LiveRamp B2B and GM of LiveRamp’s Data Store. “Our partnership with Versium will allow us to expand our capabilities in B2B that resonate strongly with our mission moving forward.”

PayStand Integrates with Xero to Optimize B2B Payments

STS News Desk

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August 8, 2018

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PayStand Integrates with Xero to Optimize B2B Payments

PayStand offers Xero users a seamless, automated way to capture payments and reconcile them directly in accounting software
Plug-in with leading accounting platform enables small businesses to accept bank and card payments inside of sales orders and invoices
PayStand continues to expand offerings, empowering businesses to transform their business payments operations

PayStand, the B2B payment platform for the future of commerce, today announced an integration with Xero, a leading accounting and bookkeeping software platform used by over one million small businesses.

“We are proud to offer PayStand’s innovative technology platform to the millions of small businesses that look to industry leaders like Xero to manage accounting and bookkeeping practices. This partnership will enable seamless and cost-effective business payments operations—another step closer toward a frictionless payments infrastructure.”

Available on the Xero Marketplace, PayStand’s Xero plug-in allows Xero users to accept bank (ACH, Smart ACH/eCheck) and card (debit, credit) payments directly in sales orders and invoices. This dramatically speeds up time to cash, automates accounting processes and lowers transaction costs.

“Our goal is to transform commercial finance by automating the enterprise cash life cycle,” said Jeremy Almond, CEO of PayStand. “We are proud to offer PayStand’s innovative technology platform to the millions of small businesses that look to industry leaders like Xero to manage accounting and bookkeeping practices. This partnership will enable seamless and cost-effective business payments operations—another step closer toward a frictionless payments infrastructure.”

As an advanced, feature-rich ERP solution tailored to small business owners, Xero is a leading small-business accounting software. The PayStand integration is the only plug-in for Xero that offers all of the payment methods businesses require including cards, bank transfers, ACH and Smart ACH. This optimizes B2B payments and delivers Xero users the capabilities to dramatically up-level billing, invoicing and reconciliation processes while driving significant bottom-line savings.

Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

Mobile & Field Sales Enablement

STS News Desk

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August 8, 2018

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Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

Businesses Can Now White Label This First of Its Kind TV Audio Streaming Technology For Their Mobile First Strategy

Tunity SDK for Audio gives any customer facing business, from restaurants to gyms, airports and universities, the ability to implement a white labeled version of Tunity’s patented deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tunity SDK adds multiple touch-points for businesses with their patrons on and off premise.

With Tunity SDK for Audio, businesses’ can improve customer engagement in multiple ways:

Increase App Usage- Customers using an app with Tunity SDK now have the power to listen to live TV wherever they are. Customers who use Tunity spend on average over 40 minutes of ongoing in-app engagement. Market research has long established that the longer a customer views an in-house television the greater the likelihood of increased sales for the business.
Retain Customers- Even if a customer is at a competitor’s gym, bar, or restaurant, by using your app to watch TV, there is direct access to send them deals and discounts, adding off-site touch points and probability they return. With the SDK in place, businesses get a more complete picture of how valuable each customer is.
Upsell Customers- Tunity SDK for Audio means more onsite touchpoints with a company’s app. This means greater opportunity to push marketing engagement, upsell campaigns, and produce real-time tailored brand engagement.
Acquire New Customers- The added functionality and versatility of Tunity SDK means existing customers are more likely to download the company’s app and talk about it with non-customers. This contributes to higher user app ratings, word of mouth, and sharing via social media.

The advantages of Tunity’s SDK for Audio adoption are not just limited to customer impact. Because Tunity uses a cloud-based platform coupled with a user’s mobile device, businesses do not need to make the financial investment of additional hardware, or deal with the hassle of constant upkeep and repairs. If a business has a TV then they can engage with Tunity.

Research has shown that the addition of televisions to almost any establishment results in increased customer activity and retention. Tunity SDK for Audio not only gives companies a way to extend that engagement and touchpoint with customers when on site, but it provides them with a feature they can use wherever they go. This creates a path to reach potential customers throughout their day in a meaningful and targeted manner.

BigCommerce Appoints European Leadership Team to Accelerate Expansion

Sales & Marketing

STS News Desk

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August 8, 2018

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BigCommerce Appoints European Leadership Team to Accelerate Expansion

New VP and GM Mark Adams and Director of Business Development Deepak Anand will expand every aspect of the company’s international footprint

BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced Mark Adams has joined the company as vice president and general manager for Europe. Capitalizing on his 15+ years of ecommerce industry experience, Adams will lead the company’s international expansion throughout Europe, including day-to-day management of the company’s newly-opened office in London.

“Mark’s extensive domain expertise and familiarity with the European market will be invaluable as we explore avenues to maximize our service to customers and partners”

“Mark’s extensive domain expertise and familiarity with the European market will be invaluable as we explore avenues to maximize our service to customers and partners,” said Brent Bellm, CEO for BigCommerce. “As we begin to scale our first European office, I’m also confident that Mark’s leadership will ensure consistency with our values and vision to deliver the world’s best ecommerce platform globally for both B2C and B2B merchants.”

Adams joins BigCommerce from eComp Consulting, the IT and ecommerce consulting agency he co-founded that helped notable retailers such as Aldi, Long Tall Sally, Cotswold Company and Andertons Music Co select, integrate and launch their ecommerce platforms. Previously, he ran ecommerce design and solution agency Portaltech, which grew to be the top global agency for Hybris before it became part of SAP. Adams and his co-founders eventually led Portaltech through a successful acquisition process and transitioned the company to be a global leading systems integration firm.

“Retail businesses the world over are looking to invest in technologies that enable their digital transformation while reducing cost and complexity,” said Adams. “BigCommerce’s customer-first approach, open SaaS model and commerce as a service initiatives make it the ideal choice for our merchants’ growth. I’m excited to serve our customers and partners throughout Europe and help accelerate their success.”

Joining Adams, the company also announced the appointment of Deepak Anand as director of European business development. A seasoned sales leader in ecommerce and payment technologies, Anand previously served as U.K. general manager for ecommerce platform Shopware. Earlier in his career, Anand also held a variety of leadership and managerial positions at a number of commerce tech companies including Magento and PayPal.

“BigCommerce believes in the power of community, and it’s this commitment to empowering partners to achieve more that makes it such a unique platform,” said Anand. “Digital transformation represents a massive opportunity for growth, and together with our partners, we can provide merchants the best-in-class technologies and services necessary to bring their brand vision to reality in a more globalised way.”

BigCommerce’s European customers include thousands of fast-growth companies as well as industry-leading brands, including Ben & Jerry’s, Bliss, Ford, Olive, Sharp and Skullcandy. Both Adams and Anand will focus on expanding the company’s existing ecosystem in the region through the acquisition of new customers, as well as expanding partnerships with ecommerce designers, development agencies and technology providers.

The BTS Sales Index, a Predictive Monthly Metric for Business Leaders, Increases in July

Sales & Marketing

STS News Desk

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August 8, 2018

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The BTS Sales Index, a Predictive Monthly Metric for Business Leaders, Increases in July

The BTS Sales Index increased by 2.5 points to 107.9 (+2.4%) in July. The 1,000 companies surveyed for the BTS Sales Index reported an increase in aggregate revenue of $78 billion, from $3.279 trillion in June to $3.356 trillion. This is the index’s first increase after three consecutive months of decline.

The BTS #SalesIndex increased for the first time in 3 months this July. Learn more about why this happened and what it means for the US economy: http://bit.ly/2Og9Aw9

The Sales Index’s increase can be attributed to several factors:

Businesses added over 200,000 new jobs in the month of July, continuing the trend of strong job growth
Healthcare added the majority of new jobs, followed by professional services, leisure and hospitality; small business job growth was higher than expected
Construction spending and manufacturing activity slowed due to tariffs and increasing capacity constraints caused by a healthy economy
The Fed unanimously voted to keep interest rates unchanged this month, although they are expected to raise rates next month and once more later this year
Consumer confidence is up, but may change amid tariff concerns

What is the BTS Sales Index?

The BTS Sales Index is a simple and predictive monthly metric that gives leaders the right vantage point by which to view their critical business decisions.

It represents the aggregate total revenue of the 1,000 largest publicly traded companies in the U.S. in one easy-to-understand number. Every month, the total revenue reported by these companies is run through BTS’ custom-built indexing tool. The index uses Q2 2013 numbers as a baseline based on the quarter’s stable economic recovery indicators.

The BTS Sales Index is published in the first week of every month, reflecting the previous month’s data, along with context such as industry-specific trends and job rates that impact revenue.

Advantage Group International Names Richard Kellam Chief Executive Officer

Sales & Marketing

STS News Desk

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August 8, 2018

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Advantage Group International Names Richard Kellam Chief Executive Officer

Advantage Group International today announces the appointment of Richard Kellam as Chief Executive Officer, effective September 4.

Kellam replaces Gary Halloran, Chief Executive Officer since 2010. Halloran is promoted to the role of Chairman of the Board of Directors of Advantage.

As CEO, Kellam will report to the Board and will be based at the company’s global headquarters in Toronto. He joins Advantage following more than three years with Goodyear Tire & Rubber Company where he held the role of Senior Vice President, Global Sales and Marketing, adding Leader of Emerging Markets to his role in 2017.

“We are delighted to welcome Richard to Advantage,” says Halloran. “His first-hand experience in capitalizing on the powerful insights provided by Advantage Report™ will be invaluable to our clients. His knowledge of the FMCG industry will ensure our continuing relevance in offering a direct path to better outcomes for our retailer and supplier stakeholders.”

Kellam, 57, brings a wealth of experience in the consumer goods industry as the former Global Chief Customer Officer at Mars, Incorporated. During his 14 years at Mars, Richard was responsible for building world class sales and customer capabilities and processes across all Mars business units. At Mars, Kellam was a strong advocate of Advantage, instrumental in expanding Advantage services to Mars businesses globally and in utilizing Advantage Report™ to improve business outcomes.

During his 14 years with Mars, Kellam also held key leadership roles in its North American and European business units, including more than three years as President of Mars Petcare Europe. Prior to Mars, he spent seven years with the William Wrigley Company in marketing and general management roles of increasing responsibility based in the U.S., Canada, India and Malaysia. Kellam began his career as an Assistant Brand Manager with Playtex Limited and later served in marketing roles with Robin Hood Multifoods and Molson Breweries.

Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

Sales Intelligence

STS News Desk

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August 8, 2018

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Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

For the second consecutive year, Engagio is Named to the Prestigious ‘Hot 100’ List with Continued Strong Customer Growth and Increasing Industry Momentum

Engagio, a leading B2B marketing software company that orchestrates quality growth at scale, today announced that it has been named to the JMP Securities Hot 100 List of The Best Privately Held Software Companies in 2018. Launched in 2015, Engagio’s Account Based Marketing Platform enables B2B marketers to execute and measure account-centric programs in one place.

Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

JMP Securities is a premier investment bank that publishes the annual “Hot 100” list to recognize outstanding privately held software companies. The companies selected for the list are evaluated on a range of criteria, including financial growth, products and services, quality of leadership, customer traction and market potential.

“It is an honor for Engagio to be named once again to the JMP Securities 2018 Hot 100 list,” said Jon Miller, founder and CEO of Engagio. “Over the years, Hot 100 companies have stood apart as software industry innovators that had the growth, vision and leadership to go the distance. I am especially proud of Engagio’s team members. Their passion for innovation and dedication to our customers’ success is what led us to be included in this prestigious group of companies.”

Engagio’s inclusion in the 2018 Hot 100 caps off another strong year when the company achieved a 10X increase in customers, expanded the capabilities of its ABM Platform, and established its role as a marketing technology category leader. Organizations are choosing Engagio to deliver meaningful growth through comprehensive, well-executed and personalized ABM programs.

Engagio has been honored as one of the Top 10 Best Small Companies to Work and was selected as a 2017 Red Herring Top 100 North America and Global Top 100 winner.

Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

STS News Desk

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August 8, 2018

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Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

Program driving measurable sales lift from influencer marketing

Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant feedback of real-time sales data. This is the latest step Carusele is taking to drive measurable, predictable business results from influencer marketing.

“For too long, influencer marketing has been about faith that the branded content will drive sales behavior among consumers,” said Jim Tobin, Founder and President of Carusele. “We’ve long been able to distinguish between high-performing content and average content, but now we can determine what content, what format and what targeting best drives real sales from influencer marketing and then continually optimize off that data.”

The first client to use Conversion Optimization helped drive over $2.50 in measurable sales for every dollar invested in the program, including all costs. Another e-commerce giant looking for program sign-ups in lieu of initial sales found that the conversion rate from the Carusele optimized influencer program outperformed owned media conversions driving toward the same result. In fact, Carusele’s performance was 22% better than the highest performing owned media target group and 174% more likely to convert than the average target group.

“As we managed these programs throughout, they were really interesting to watch. We were able to optimize to reach those who were converting instead of browsing and then switch up aspects of the influencer campaigns based on the real results we received,” Tobin said. “It was great to see this concept we believed would work pay off for our clients in a meaningful way in terms of real business results.”

Carusele’s ability to optimize influencer marketing comes from their unique approach, combining the power of influencer marketing, content marketing, and paid media to develop meaningful campaigns that deliver guaranteed results for major consumer brands and retailers.

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Sudipto Ghosh

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August 8, 2018

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Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels

Leading B2C CRM maker, Zaius announced advanced customer segmentation functionality to drive more interaction-based revenue across channels. Zaius Segment Builder 2.0 carries new segmentation capabilities for creating relevant customized segments for advanced analytics and better audience targeting. A cutting-edge CRM technology, Segment Builder 2.0 showcases the fine balance of simplicity and powerful features. This provides marketers with everything they need to create and understand every customer segment with microscopic detail. The end result – the marketing teams are better positioned to deliver personalized campaigns across channels and drive repeat purchases.

Things Marketers Can Do with Zaius Segment Builder 2.0

Marketers get a unified view of e-commerce and point-of-sale data, as well as data pulled from websites, mobile apps, ad platforms, satisfaction ratings and customer service support tickets. The result is a dynamic customer profile that is continuously and automatically updated, enabling more personalized, effective campaigns.

Using a straightforward user interface, marketers can leverage Segment Builder 2.0 to:

Segment on multiple sequential customer actions or behaviors, such as customers who abandon their carts and also have open support tickets
Target a single campaign to multiple segments, rather than creating campaign-specific segments
Understand the composition and size of segments in real time as they create them, including active and inactive subscribers and reachable audience per channel
Leverage reporting and analytics based on these advanced segments, letting brands compare insights across granular customer groups

Why Zaius CRM Introduced the Segment Builder 2.0?

Historically, bad data has ruined even the best of marketing campaigns. Marketers continue to be plagued by data that lacks credible information. On top of it, marketing teams, especially B2C ones have to rely on multi-level, siloed systems to segment granular details for advanced analytics. Over-dependence on IT support leads to further delay, turning high-value data into stale, inaccurate data. Complicated workflows and inaccurate data directly hamper marketing interfaces, resulting in a resource-intensive process that gets harder to manage over a course of time.

Zaius brings in Segment Builder 2.0 to solve all the above challenges with a single platform. Segment Builder 2.0 delivers powerful segmentation within a simple user interface. This capability is critical for building customer loyalty in competitive B2C markets, where repeat purchases are core drivers of revenue growth for brands.

Segment Builder 2.0 empowers marketers to create segments based on the most comprehensive data set, ingesting data from any system in their marketing stack.

At the time of this announcement, Eric Keating, Vice President of Marketing, Zaius, said, “Data has changed the role of marketing, and marketers are now on the frontline when it comes to using data to generate actionable insights and make smarter business decisions. Our mission is to empower marketers to more easily and accurately connect with customers through data-driven campaigns, and our new segmentation enhancements advance that effort.”

Zaius’ B2C CRM Eliminates That Gap by Bringing Customer Data and Campaign Execution Together

B2C marketers today are constrained by the gap that exists between data and marketing systems. Zaius’ B2C CRM eliminates that gap by bringing customer data and campaign execution together in a single platform, empowering marketers to engineer the repeat purchase.

With complete control of customer data for segmentation and analysis, marketers can better understand why and how their customers shop. Using data to power personalized campaigns across channels, Zaius enables marketers to execute any campaign they can dream of to increase repeat purchases and drive higher customer lifetime value. Zaius is backed by Insight Venture Partners, Matrix Partners, Underscore VC, and Leaders Fund.

HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

STS News Desk

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August 7, 2018

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HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

Conversations is a universal inbox built on top of a CRM, an all-in-one setup that gives businesses the tools they need to better connect with and delight their prospects and customers.

HubSpot, a leading growth platform, today extended its commitment to help millions of businesses grow better with the launch of Conversations. The new tool is available as part of HubSpot’s free CRM and gives all businesses, big or small, the power to build better one-on-one relationships through features including a unified inbox, live chat, and chatbots. Conversations is comprehensive and easy to use, making it an effective solution for growing businesses looking to expand their messaging strategy beyond a siloed departmental effort into a truly business-wide strategy that harnesses existing data to form better connections with prospects and customers.

“As consumers, we have high expectations of the organizations we buy from. We expect businesses to be always on and clued in to our context – to know the history of our relationship. It’s been tough for businesses to meet those expectations, especially with disparate tools that aren’t integrated,” said Dharmesh Shah, co-founder and CTO at HubSpot. “HubSpot’s Conversations solves this problem by providing organizations with one single view of the customer and one unified ‘inbox’ across all channels of communication. This helps ensure that every interaction an organization has with its customers is contextual and, ultimately, delightful. And the best part is that it’s all available for free.”

Built with ease of use in mind, Conversations provides users with unlimited chats, unlimited users, and chatbot functionality, making it more accessible to the average customer than other similar offerings on the market today. Key features of the tool include:

A collaborative inbox built for all sources and all teams, allowing users to manage email and chat conversations from one central place.
Chatbots to automate the delivery of information and facilitate more high-quality conversations, built on technology from HubSpot’s recent acquisition of top chatbot platform Motion AI.
Targeting and lead routing working seamlessly with HubSpot CRM, allowing for sophisticated targeting and lead routing that connects the right people at the right time.

“As a growing business, one of our biggest pain points has been getting the full view of our customers and prospects. The majority of the communication tools we’ve encountered on the market just haven’t been developed with our needs in mind,” said Kevin Hancock, founder of Frame My TV. “With Conversations, we’re finally able to tap into the valuable data we’ve collected in our CRM to better connect with and serve our audiences, saving us time and driving meaningful results.”

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

PayStand Integrates with Xero to Optimize B2B Payments

Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

BigCommerce Appoints European Leadership Team to Accelerate Expansion

The BTS Sales Index, a Predictive Monthly Metric for Business Leaders, Increases in July

Advantage Group International Names Richard Kellam Chief Executive Officer

Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels

Things Marketers Can Do with Zaius Segment Builder 2.0

Why Zaius CRM Introduced the Segment Builder 2.0?

Zaius’ B2C CRM Eliminates That Gap by Bringing Customer Data and Campaign Execution Together

HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

Popular Posts

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

PayStand Integrates with Xero to Optimize B2B Payments

Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

BigCommerce Appoints European Leadership Team to Accelerate Expansion

The BTS Sales Index, a Predictive Monthly Metric for Business Leaders, Increases in July

Advantage Group International Names Richard Kellam Chief Executive Officer

Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

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