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MessageBird Introduces Programmable Conversations

Sales & Marketing

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August 9, 2018

MessageBird Introduces Programmable Conversations

New Omni-Channel Messaging Solution to Unify the World’s Most Popular Communications Channels through a Single API

MessageBird, the Amsterdam-based cloud communications platform company, today announced Programmable Conversations, the API for unifying customer interactions across multiple channels into a single conversation thread. By consolidating a customer’s entire communication history, enterprises can create rich customer profiles and deliver the ultimate personalized customer experience. Starting today, enterprises can take advantage of Programmable Conversations to integrate WhatsApp, WeChat, Facebook Messenger, Line, Telegram, SMS and Voice interactions into their communications workflows. To learn more and to get started in building a more modern customer engagement experience, visit: www.messagebird.com/en/conversations.

In recent years, an explosion of messaging and communications channels has radically increased options and reduced the cost of communicating with family and friends anywhere in the world. But, for businesses trying to communicate with their customers via these channels, the infrastructure for global business-to-customer communications is increasingly complex, expensive and inefficient. Added to this headache, is that implementing omni-channel communications comes with heavy technical lifting. Each channel requires extra developer time and resources to manage not only initial implementation, but also continued maintenance and upkeep.

Programmable Conversations enables enterprises to meet customers on the channels they already use. By adding and maintaining the connections to the world’s most popular channels, MessageBird does the heavy lifting so enterprises can focus on what matters most – delivering an experience that creates happy customers and brand loyalty.

“Enterprises require a single holistic view of interactions emanating from a diverse array of channels as an integral aspect of an optimized digital CX strategy,” according to Courtney Munroe, GVP of WW Telecom research at IDC. “MessageBird’s Programmable Conversations is an excellent and cost-effective tool that enables enterprises to reduce the complexity of managing the B2C omni-channel customer experience process.”

Programmable Conversations enables enterprises to:

Provide customer-facing teams with entire conversation histories regardless of the channel on which the conversation took place. Agents can pick up where they left off—cutting response times, streamlining workflows and creating higher customer satisfaction and retention.
Free up developer resources by taking away the time and pain of adding and maintaining the connection to all the channels your customers use, saving overhead and valuable developer time.
Move away from boxing customers in, to creating personalized customer journeys that reach consumers on the channels they prefer. All without dramatic cost increases.

“Delivering communications experiences that improve customer satisfaction and loyalty has to be a focus of businesses today,” said Robert Vis, MessageBird CEO. “Consumers today want to connect with businesses in the same way they do with their friends and family – on their own time, via their preferred channel with all the context of previous conversations. With Programmable Conversations enterprises can now easily build a modern communications experience while reducing the burden of their often over-tasked developers.”

AI + CRM: The Saber for Every Martech Buyer

STS News Desk

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August 9, 2018

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AI + CRM: The Saber for Every Martech Buyer

Zoho’s Chief Evangelist, Raju Vegesna Spoke About Zoho CRM and Their AI-Based Sales Assistant, Zia Are Perfect Tools for Running an Entire Business

You wouldn’t disagree if the “C” in CRM would actually expand to ‘Competition’ and not ‘Customer’ alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with CRM requires a significant expertise in dealing with data and mining them for proper orchestration at multiple levels of the sales funnel. That’s where AI and machine-learning make their presence felt. They automate the data processing. Once you get a hang of how AI works, it’s cheese and toast beyond that. Zoho makes ‘sense of complex CRM data’ unlocking the huge business opportunities in the industry. Zoho continues to set the product roadmap for martech buyers on accelerated mode with some really ROI-focused products, including Zia Search, the latest AI-based sales assistant for B2B.

We spoke to Raju Vegesna, Chief Evangelist of Zoho, to understand how he sees the company making it big with AI in martech.

How do you see trends in AI influencing martech companies to deliver better automation and CRM technologies?

I am the Chief Evangelist at Zoho. I work with all product and marketing teams across Zoho. Marketing apps produce lots of data – from website visitor analytics to social media analysis, from lead generation to lead nurturing – data from these tools comes in numerous ways. With each martech tool producing large amounts of data, it is too much data to process by humans.

AI is the way to go. From analyzing a ton of data to correlating data across tools to making sense of it and generating insights, we see AI playing a key role. We ourselves use AI and machine learning to correlate data produced by several of our own martech tools and generate insights, which are turned into actionable suggestions.

A key trend moving forward will be about correlating data across martech channels and making sense of the data alongside CRM to calculate ROI and offer predictions and more.

How do your latest product enhancements and release help marketing teams improve their tech ROI?

Our AI assistant, Zia, correlates information across various martech channels and makes sense of the data and provides suggestions to users. For example, information on user activity across channels (like website, web chat, customer support, webinar attendance, event attendance) is correlated across various apps and offers suggestions to a salesperson about which leads to prioritize. This will help salespeople to focus on important leads.

Tell us more about Zia Search and how is it different from other search engines?

Search is common within a business app. But it is uncommon to search across business apps. There is a reason. It is complex. This is partly because historically each business application came from a different vendor, and wanting to search for information across apps meant searching across multi-vendor silo-ed products. With Zoho One, we created a suite of 40+ business applications that are tightly integrated. With that as the base, we created a smart search engine that aggregates data across various business apps and shows the results contextually.

Doing a search engine for business data is different compared to a public search. For one, business search requires us to respect data authorization rules and access controls which could be specific to each application and for each user.

To understand data relationships as well as authorization across apps requires a deep understanding of applications, and this can only be obtained when we own the applications. As we own all the applications we offer, we are able to build a comprehensive search that deeply understands business data and displays contextual results based on activity across the system.

Thank you, Raju, for your insights on Zoho CRM and the role of AI in martech!

Drift Launches Intel to Eliminate Friction for B2B Buyers

STS News Desk

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August 9, 2018

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Drift Launches Intel to Eliminate Friction for B2B Buyers

Conversational marketing leader unveils new technology that gives businesses all of the information they need to provide a world-class buying experience to every website visitor — without relying on lead forms.

Drift, the world’s leading conversational marketing and sales platform, brings B2B marketers one step closer to a world without forms today with the launch of Drift Intel. This powerful new feature — included in the latest update to the Drift platform — changes the game for B2B buyers who are looking to provide a frictionless, personalized buying experience for potential customers.

.@Drift Intel gives businesses all of the information they need to provide a world-class buying experience to every website visitor – without relying on lead forms

B2B buying has undergone a massive transformation: 73% of 20- to 35-year-olds are now involved in product or service purchasing at their companies according to a recent report in Harvard Business Review. This shift has made buyers more reluctant to jump through the hoops of a B2B sales process or respond to traditional lead-generation efforts.

“One clear impact from the change in buying behavior has been on lead forms — which are now being ignored by more than half of companies we surveyed in the 2018 Drift Lead Response Report,” said Drift CEO David Cancel. “But until now, marketers have not had a better way to capture the data they need to fit their sales process — let alone create an amazing buying experience on their website. With Drift Intel, this is now possible, and we are one step closer to a world without lead forms.”

Powered by an integration with Clearbit, Drift Intel enables marketers to turn anonymous website visitors into qualified leads for their sales teams in real-time — eliminating the friction that comes with filling out forms.

Perfect for businesses doing account-based marketing, Drift Intel gives sales and marketing teams everything they need to deliver a world-class experience to every website visitor, including:

Real-Time Company Profiles. When an anonymous person comes to a website, Drift Intel automatically generates a rich company profile that includes details like company name, employee count, funding, industry, and more—giving sales and marketing teams all the context they need to start meaningful conversations in real-time.

Intelligent Lead Routing. By using the company profile, Drift Intel can identify businesses with specific demographics for smarter lead routing. For example, based on your team’s segmentation, a company in the Boston area with 500 employees and $30M in annual revenue can be instantly routed to the right account team or salesperson to get them the answers they need in real-time.

Personalized Messaging at Scale. Marketing and sales teams can also personalize real-time messages by using details from a visitor’s company profile. Instead of serving a one-size-fits-all message, Drift Intel allows for highly personalized messages that create a VIP-level buying experience for every single website visitor.

“When we first eliminated forms and called on other companies to do the same, the loudest question we heard was, ‘How will we get the information we need as a business to market and sell to that person?’” said David Cancel, Founder & CEO, Drift. “Our goal with Drift Intel was to answer that question and give our customers the tools they need to create an amazing experience for buyers, remove friction, and continue on our mission to make it easy for businesses to buy from businesses.”

Keith Block Promoted to Co-CEO of Salesforce, Reporting to the Board of Directors

STS News Desk

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August 9, 2018

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Keith Block Promoted to Co-CEO of Salesforce, Reporting to the Board of Directors

Salesforce (NYSE: CRM), the global leader in CRM, today announced that the company’s Board of Directors has promoted Keith Block to co-CEO. Block now reports to Salesforce’s Board of Directors, and remains a member of the board.

Block served as Salesforce’s Vice Chairman, President and as a Director since joining the company in June 2013, and most recently served as the company’s COO since February 2016.

“Keith has been my trusted partner in running Salesforce for the past five years, and I’m thrilled to welcome him as co-CEO,” said Marc Benioff, Founder, Chairman of the Board, and co-CEO, Salesforce. “Keith has outstanding operational expertise and corporate leadership experience, and I could not be happier for his promotion and this next level of our partnership.”

“Salesforce’s success is a testament to Marc’s visionary leadership, which has created an unparalleled culture of trust, innovation and equality, as well as a relentless focus on customer success,” said Keith Block, co-CEO, Salesforce. “I’m honored to be co-CEO and to leverage each of our strengths as we lead Salesforce, our employees, customers and partners into the future.”

In their respective roles as co-CEOs, Benioff, who continues as Chairman of the Board, will lead Salesforce’s vision and innovation in areas including technology, marketing, stakeholder engagement and culture. Block will lead the company’s growth strategy, execution and operations.

Salesforce is the global leader in CRM and the fastest growing top five enterprise software company. The co-CEO model further enables Salesforce to continue its trajectory of unprecedented growth at scale as the company drives toward its next milestone of $23 billion in revenue in FY22 and beyond.

Parlance and Digital DataVoice (DDV) Partner to Enhance and Automate Contact Center Interactions

Sales Engagement

STS News Desk

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August 9, 2018

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Parlance and Digital DataVoice (DDV) Partner to Enhance and Automate Contact Center Interactions

Parlance-DDV partnership enables more natural caller engagement and raises efficiency throughout the caller journey–inspiring higher customer satisfaction

Parlance Corporation, a leading provider of adaptive speech call routing solutions that improve the caller experience, today announced a strategic collaboration with Digital DataVoice (DDV), an independent integrator of cloud and premise-based contact center solutions.

Parlance’s best-of-breed call-routing will become a critical offering in DDV’s comprehensive portfolio of contact center solutions for healthcare, retail, and other key markets. Parlance customers can benefit immediately from DDV’s expertise in upgrading and optimizing self-service platforms—as well as DDV’s extensive consulting offerings.

“Our partnership with DDV means that organizations that choose Parlance can expand the value of speech self-service to include transaction-based caller conversations,” says Joseph Maxwell, CEO of Parlance. “And organizations that choose DDV can ensure that the first step of the caller journey is as good as the experience that follows, thanks to our adaptive speech automation solutions.”

Adaptive speech automation guides callers to the correct contact center resource or application and evolves to meet the needs of callers. And since Parlance manages its solutions for the lifetime of service, the Parlance solution performs exceptionally on its first day—then continues to improve in the future.

“Parlance greets the caller and gets them to the right place, quickly and easily,” says Michael Hentges, DDV’s chief technology officer. “DDV lets contact centers continue the self-service conversation in the same mode. With Parlance and DDV, the caller gets true continuity of experience.”

Now complex, multi-channel interactive voice response (IVR) platforms can deliver excellent experiences when routing callers to the right resource—even across the largest enterprises.

By bringing together their complementary strengths, Parlance and DDV deliver a complete, end-to-end solution that’s efficient and effective—and that can be implemented quickly in contact centers. Parlance’s proven, turnkey call-routing solution eliminates the need for custom-built speech attendants, as well as the inherent extra costs and time delays.

Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And ROI with AI-Powered Content

Sudipto Ghosh

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August 9, 2018

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Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights

In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred by top direct-to-consumer (D2C) brands like Glossier, 1-800-Flowers and Away Travel. Brands will be able to manage reviews, visual marketing, consumer insights, rewards, and referrals from a single platform uniquely designed to meet their customer content, advocacy, engagement, and retention needs.

Adding Swell Records into its brood will allow Yotpo to further get deeper into the mobile-focused customer-centric marketing ecosystem. Yotpo’s suite of integrated solutions for user-generated content marketing, loyalty and referrals help commerce companies accelerate growth by enabling advocacy and maximizing customer lifetime value.

Like Yotpo, Swell is a provider of cutting-edge technology that supported the rise of D2C brands and surge in e-commerce sales (now reaching upward of $450 billion according to Mary Meeker and Kleiner Perkins), boasting rewards and referrals programs that deliver an average 9x ROI. Since it was founded in 2015, the company has experienced an average year-over-year growth of 313% and serves thousands of brands including mutual Yotpo customers UNTUCKit, Third Love, Tomboy X, Soko Glam, and Quay Australia. Swell Rewards’ Co-founder and CEO Josh Enzer and Co-founder and CTO James Peerless will join Yotpo to lead strategy and product development for incentive marketing solutions.

Both companies would help brands to effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, and make better business decisions based on customer feedback.

So far, Yotpo has raised $101 million in funding and has over 300 employees globally.

At the time of this announcement, Tomer Tagrin, Co-founder and CEO at Yotpo, said, “The current commerce marketing stack is bloated—too many disparate point solutions are making brands less agile, efficient, and competitive than they could be.”

Tomer added, “By acquiring Swell Rewards, Yotpo will be able to offer a one-stop destination for activating customer advocacy and brand loyalty. And, using our AI, we’ll be able to unlock product and data synergies that will improve acquisition, increase sales, and maximize customer lifetime value. We’re thrilled to forge the next chapter of e-commerce with Swell, whose team, culture, priorities, and vision are a true complement to Yotpo’s.”

Yotpo and Swell have a pre-existing integration that enables commerce brands to reward customers for submitting and sharing user-generated content. The acquisition will enhance those capabilities and set the stage for new solutions that drive business growth. Yotpo’s proprietary artificial intelligence (AI) engine, which facilitates smarter and faster solutions for collecting, managing, displaying, and analyzing high-quality customer content, will be extended to optimize Swell’s existing product line and drive future innovation.

“Swell Rewards and Yotpo are on an accelerated path to deliver some truly amazing products for brands at the scale and speed that today’s commerce marketplace demands,” commented Swell’s Enzer and Peerless.

Josh and James added, “We are committed to redefining the way brands and consumers unite around loyalty and user-generated content while advancing AI-driven client solutions.”

The acquisition marks another milestone for Yotpo, which over the last three years has experienced an explosive period of growth–an 823% increase in annual recurring revenue, a 200% increase in annual contract value on average, and 487% increase in brand customers.

Currently, Swell Rewards, a Yotpo company, is an “incentive marketing” platform; their highly-customizable software has helped thousands of e-commerce and omnichannel merchants administer beautifully on-brand rewards, referral, and influencer marketing programs. Swell was founded in 2015 and is headquartered in Boston, MA

Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas

Native & Programmatic Advertising

Sudipto Ghosh

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August 8, 2018

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Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas

Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas

Data Management Platforms (DMPs) are the most sought-after technology in the current martech stack. Modern CMOs are increasingly building their tech stack around DMPs to keep their marketing campaigns relevant to current definitions of engagement, experience, and sustenance. Considering the changing landscape of DMPs and the growing role of customer data in modern marketing campaigns, Adobe has announced a key addition to their leadership team. Today, former Time Inc programmatic advertising veteran Judith Hammerman joined Adobe as Head of Audience Manager for the Americas. Judith will be piloting Adobe’s Audience Manager business through a very dynamic time in digital transformation.

Judith Hammerman Will Pilot Adobe’s Audience Manager Business Through a Very Dynamic Time in Digital Transformation

Last month, Salesforce acquired Datorama to change the data management equation in the Martech ecosystem forever. We predict that more Martech companies would realign their budgets to make their DMPs and Audience Data platforms more relevant to meet modern customers’ needs. In a competitive DMP and analytics landscape, Adobe, with its powerful Analytics platform, remains the go-to technology for modern CMOs looking to deliver omnichannel customer experience to audiences.

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

The leadership addition was announced via Adobe’s official blog. The blog said, “At Adobe, we’re constantly investing in our leading data and audience management platform, Adobe Audience Manager (part of Adobe Experience Cloud), to make understanding and connecting with those high-value audiences as streamlined as possible.”

Judith’s Tech Background and Experience in Programmatic and Data are Great Assets for Audience Manager in Americas

Judith is a tech veteran in the programmatic advertising ecosystem with nearly two-and-half decades of sales and marketing experience. She is regarded as an early champion of data-centric sales and marketing decision-making.

At the time of this decision, Judith mentioned data staying and growing as a pillar in real-time customer experience. She emphasized on the need to build DMPs that help marketing and advertising teams to “organize, connect, predict and use data in a privacy-compliant way.” With GDPR and other data privacy regulations in place to safeguard customer data, it is obvious that Judith’s experience in the data-related world will keep Adobe’s banner flying high and safe from any data breach issues.

In her current role as the Head of Audience Manager at Adobe, Judith would be responsible to lead the company into a brand-safe ecosystem, driving Adobe Audience Manager’s sales with key customer segments. Apart from strategizing and piloting programmatic campaigns, we could see Judith help customer brands better best tap into the audience data with the industry-recognized DMP.

Judith holds a dual M.B.A. from Columbia Business School and Haas School of Business, University of California, Berkeley as well as a B.B.A. from George Washington University School of Business.

Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration

Sudipto Ghosh

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August 8, 2018

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Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration

Intercom’s Custom Bots Brings Messengers, Workflow Apps, and Bot Technology Together for the First Time for New Levels of Automation and Overall Business Impact

Leading customer messaging app platform, Intercom, has launched a new chatbot tech designed to accelerate sales. The new chatbot design could help growing businesses to easily create their own custom bots. All this, without code! The new code-free chatbot would convert more website visitors into customers, beyond the limits of human-scale. This directly and positively impacts sales acceleration. The new product announcement following a $125 million Series D funding earlier this year.

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Intercom Ensures Now is the Time to Adopt Bots for Business

Custom Bots, a totally new technology from Intercom, integrates messaging automation tools under one roof. The code-free chatbot design brings messengers, messenger apps, and bots together for the first time to unlock new levels of automation for businesses looking to scale.

At the time of this announcement, Debby Shepard, Product Manager at Intercom, spoke to us in detail about her company’s chatbot technology and how it is powering sales and marketing automation products like Task Bots and Custom Bots.

Debbie said, “Intercom’s customer messaging platform helps businesses acquire new customers and grow their business. Messaging matches the way people actually want to buy – it’s personal and real-time – and unlocks huge potential for sales teams. Without messengers, businesses are ignoring website visitors – potential high quality leads.”

CRMs could leverage Intercom’s chatbot design for sales acceleration. Debbie added, “Talking to every visitor isn’t scalable without the right automation tech. Intercom’s automation lets businesses talk to every visitor, automatically qualifying leads and freeing up people time. It also prioritizes the best leads and routes them to the right salesperson. Additionally, our new Messenger home screen lets businesses capture and convert visitors without even needing to start a conversation.”

Custom Chatbots Could Become Ubiquitous Tool for Personalized Sales Conversations and Meetings

Currently, Intercom is the only messenger with an open platform that powers more than chat. Businesses can now develop and connect customized bots with the 100+ workflow apps available on the Intercom App Store, including Salesforce, HubSpot, Marketo, and more. Apps enable sales teams to end every bot conversation with an actionable, personalized next step. These end-to-end bot workflows accelerate the sales process and improve the customer experience, resulting in faster growth.

Founded in 2011 in San Francisco by Eoghan McCabe, Des Traynor, Ciaran Lee and David Barrett, Intercom powers 500+ million conversations a month—that’s 6 billion conversations annually—a number that has been doubling YoY.

With the launch of Custom Bots, Intercom delivers a hybrid approach to automation where humans continue to play a critical role and increased automation doesn’t mean decreased personalization. Intercom proves businesses can achieve both by combining the brilliance of humans with the scalability and cost efficiency of bots.

Custom Bots is the most advanced automation technology Intercom has ever built. Specific features include:

Code-free creation of custom bots with their own identity
Bot Auto Messages (BAM), which are bot triggered conversations and messages based on rich targeting such as visitor activity and Clearbit data
Ability to build custom questions and reply buttons, building conversational workflows with multiple branches
Bots can use apps from the Intercom App Store to automate booking meetings, scheduling demos, and syncing with popular CRMs like Salesforce and HubSpot
Reports that show leads captured, leads qualified, meetings booked, and more

We probed further about BAM within Intercom’s custom chatbot. Debbie clarified, “Bot Auto Messages (BAM) are a new feature within Custom Bots. BAM is a set of chatbot-triggered conversations and messages based on rich targeting. This means brands will be able to more accurately target and proactively message visitors based on the most relevant and up to date information. For the end user, this results in a more streamlined and personalized customer experience.”

With Custom Bots, Intercom is taking the chatbot market for sales, marketing, and services to a new height. It’s the right time for businesses to see positive results from their chatbot adoption delivering contextual conversations based on the right data.

New Forbes and SITO Institute Research Reveals How Marketers Derive Better Returns and Increase Enterprise Value Through Location Data

People Management

STS News Desk

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August 8, 2018

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New Forbes and SITO Institute Research Reveals How Marketers Derive Better Returns and Increase Enterprise Value Through Location Data

New research from Forbes and the SITO Institute for Consumer Behavior and Location Sciences shows how high-performing marketers (exceeding growth plans by over 25%) are achieving 5% better returns on marketing investments and over 7% higher levels of growth performance by deploying data-driven marketing performance systems to make better decisions about marketing resource allocations, creating better brand engagement, demand generation and sales outcomes. Download the report here: https://bit.ly/2vr5zgO

Location intelligence has emerged as the critical ingredient to building predictive real-time marketing measurement models that create value and growth at scale across the entire marketing mix. Mobile media and applications represent the world’s largest living data universe, with an installed base of 2.8 billion users who spend 3.3 hours a day on smartphones.

“The Forbes report shows that location data is (or should be) the cornerstone of consumer insights that drives go-to-market strategies. The ability to track consumer behavior over time and in-the-moment allows for real-time marketing and personalization, which leads to better customer engagement, improves marketing efficiency and drives better business outcomes that impact enterprise value,” said Bruce H. Rogers, Founding Managing Director of the SITO Institute for Consumer Behavior and Location Sciences.

“Location-based data insights can help organizations unlock significant value by eliminating the obstacles to aggregating, integrating and developing models that connect online and offline channels and by demonstrating the downstream sales impact of upper funnel marketing investments and actions, improving measurement competency, customer understanding and marketing effectiveness,” said Stephen Diorio, Principal Analyst for the Forbes CMO Practice and the author of the report. “We’re pleased to partner with the SITO Institute to bring this practice to light.”

Startup Utilizing Voice Technology Built On The Blockchain Will Impact Billions

Sales & Marketing

STS News Desk

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August 8, 2018

0

Startup Utilizing Voice Technology Built On The Blockchain Will Impact Billions

There are more than a billion voice assistant technology devices being utilized in homes, cars and businesses. Right now, voice as an operating system is still in its infancy and limited to simple tasks like ordering products, listening to music and setting reminders. It lacks the depth and dimension of AI displayed in futuristic shows like Netflix’s Black Mirror and Amazon’s Electric Dreams.

One company wants to accelerate the AI (machine learning) component of smart voice technology from answering simple questions to executing complicated tasks. With their technology, someone struck with a business idea could purchase a domain, build a website, generate corresponding social media accounts, create a launch event and send invites to specific contacts…all using voice activated devices that execute these functions at the speed of thought.

To help facilitate this massive cultural and technological shift, Reflective Ventures is excited to announce a strategic partnership with WMVAI (pronounced WOM-vye). The Redding CA-based startup has a B2B SaaS platform suite that will automate content provisioning to podcasts, audiobooks, and social media sites as well as smart assistants like Amazon Alexa, Google Home, Microsoft Cortana, Apple Siri, and Samsung Bixby. Their roadmap includes building machine to machine (IoT) software integrating decentralized autonomous organization (DAO) technologies all powered by voice and blockchain.

The first version of the company’s software is live and serves as an automated solution for publishing directly to Amazon Alexa’s Flash Briefing. They are providing a service that no one else is offering by allowing content creators, that are early adopters, the ability to penetrate and dominate in this emerging market. Ian Utile, CEO of WMVAI says that “The next operating system is voice. Soon everyone in the global community will be heard.”

The company makes their clients relevant through teaching the A.I. machines how to interact with humans. The largest publishing companies can take all of their content and put it on Alexa TODAY. So, when people look for content around people like Gary Vaynerchuk, 5-Time NYT Bestselling Author, voice devices will source his content and provide an entirely new way to engage with him. WMVAI can build content into a voice audio skill that can query Alexa (or other smart assistants) for a quick and concise answer. Publishers can see an immediate return on investment by selling more product through Amazon.

CTO John Wiese whose previous FinTech company turned down an eight figure Google acquisition and brings three decades of experience to the company believes, “The tech convergence of voice assistants, AI/machine learning and the blockchain is very unique at this time in history.” As the public demands voice activated content, WMVAI will get their customers ahead of the curve by adding more dimension to the interactive skill set of AI.” Ryan Stickel, VP of Product says, “The integration of Voice and Blockchain will revolutionize speed of learning, expose misinformation, and coordinate our entire financial markets.”

Shahan Khoshafian, a Senior Associate at Reflective Ventures echoes similar sentiments, “The team at WMVAI has a very special vibe and chemistry, because they are all aligned on their mission and vision for the future. They believe that voice is going to play a major role in the way we interact and engage with the world around us. The technology partnership with RChain allows them to securely scale and push out their voice platform to all the major connected voice devices such as Alexa.”

The WMVAI team is a passionate group of serial entrepreneurs and industry experts with solid backgrounds in SaaS marketing, payment systems, big data, machine learning, mobile apps, custom software applications, and extensive experience in audio engineering. Ryan Opfer, VP of Production believes that, “We are just beginning to see the unlocked potential of humanity’s greatest power – the power of voice. Voice and blockchain technology are eliminating the barriers to information trapped behind a digital world. We will communicate our past and future stories in the most human way possible, through voice.”

Always the visionary, Ian is confident about the future, “WMVAI will succeed because of the executive team we have. We may pivot, but we have this incredible team that knows how to build products.” WMVAI intends to build on RChain’s testnet, and become part of the RChain ecosystem. John adds, “I believe Reflective is a perfect fit for WMVAI. RChain has the technology and is building a scalable foundation to take us where we need to go.”

MessageBird Introduces Programmable Conversations

AI + CRM: The Saber for Every Martech Buyer

Zoho’s Chief Evangelist, Raju Vegesna Spoke About Zoho CRM and Their AI-Based Sales Assistant, Zia Are Perfect Tools for Running an Entire Business

How do you see trends in AI influencing martech companies to deliver better automation and CRM technologies?

How do your latest product enhancements and release help marketing teams improve their tech ROI?

Tell us more about Zia Search and how is it different from other search engines?

Thank you, Raju, for your insights on Zoho CRM and the role of AI in martech!

Drift Launches Intel to Eliminate Friction for B2B Buyers

Keith Block Promoted to Co-CEO of Salesforce, Reporting to the Board of Directors

Parlance and Digital DataVoice (DDV) Partner to Enhance and Automate Contact Center Interactions

Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas

Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas

Judith Hammerman Will Pilot Adobe’s Audience Manager Business Through a Very Dynamic Time in Digital Transformation

Judith’s Tech Background and Experience in Programmatic and Data are Great Assets for Audience Manager in Americas

Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration

Intercom Ensures Now is the Time to Adopt Bots for Business

Custom Chatbots Could Become Ubiquitous Tool for Personalized Sales Conversations and Meetings

New Forbes and SITO Institute Research Reveals How Marketers Derive Better Returns and Increase Enterprise Value Through Location Data

Startup Utilizing Voice Technology Built On The Blockchain Will Impact Billions

Popular Posts

MessageBird Introduces Programmable Conversations

AI + CRM: The Saber for Every Martech Buyer

Drift Launches Intel to Eliminate Friction for B2B Buyers

Keith Block Promoted to Co-CEO of Salesforce, Reporting to the Board of Directors

Parlance and Digital DataVoice (DDV) Partner to Enhance and Automate Contact Center Interactions

Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas

Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration

New Forbes and SITO Institute Research Reveals How Marketers Derive Better Returns and Increase Enterprise Value Through Location Data

Startup Utilizing Voice Technology Built On The Blockchain Will Impact Billions

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