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Postie Hires Zev Gollender As Head Of Sales

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August 22, 2018

Postie Hires Zev Gollender As Head Of Sales

Former Taboola Exec Joins L.A. Startup Reinventing Direct Mail for Today’s Digital Marketers

Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, today announced that Zev Gollender has joined the company as head of sales. With an impressive track record and experience scaling digital media and platform businesses, Gollender will lead the growth and strategic vision of Postie’s sales organization, including brand positioning in the market, team structure, and exceeding sales and revenue targets. Gollender joins Postie from Taboola, where he served as vice president of media sales. As the first media salesperson for the company, he built a 70-person team servicing a broad set of markets and verticals, and was responsible for generating top line revenue from marketers in the native advertising space.

“Zev brings the perfect balance of startup culture and scrappiness mixed with the ability to build robust and strategic sales-driven organizations,” said Dave Fink, CEO of Postie. “His expertise will help Postie achieve sales targets, identify key opportunities, and accelerate company growth in core markets.”

For over a decade, Gollender has held leadership positions in sales and business development, and shown success in strategic go-to-market planning, sales compensation modeling, and executing product launches. Prior to Taboola, he was director of business development at digital media technology company, Adiant, where he built distribution partnerships for a self-serve and retargeting platform for premium publishers. He also spent time at AOL, where he closed strategic partnership deals with premium online publishers in key verticals.

“Postie really excited me as a company because of its disruptive nature in how it is changing the face of direct mail,” said Gollender. “I am looking forward to working with the entire team in achieving our sales goals and seeing an increase in the size and types of companies applying direct mail to their marketing efforts.”

Postie officially launched in the U.S. market last month, and is already operating profitably. Customers range from direct-to-consumer brands, ecommerce, financial services, insurance, and consumer service providers, who have seen CVR %, ROAS, and CPA results as strong as the best performing social campaigns.

MadCap Software Opens Austin Office to Expand Support for the More Than 18,000 Companies Worldwide Using its Products

Sales & Marketing

STS News Desk

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August 22, 2018

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MadCap Software Opens Austin Office to Expand Support for the More Than 18,000 Companies Worldwide Using its Products

MadCap Software is recruiting technical, sales and service professionals to increase support for US East Coast and European users of its multi-channel content development, delivery and management solutions

MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, today announced that it is opening an office in Austin, TX to support its rapidly growing customer base worldwide. The company is actively recruiting technical experts for research and development (R&D) along with sales and customer support professionals. The move will increase pre- and post-sales support for customers across Europe, eastern Canada, and central and eastern regions in the United States, who represent nearly 70% of MadCap’s customers.

More than 18,000 companies worldwide rely on MadCap Software’s desktop and cloud-based solutions to create, review and deliver technical, medical and policy documentation across multiple channels. Over the last 12 months, the company has seen double-digit growth in European sales alone, and Europe now accounts for more than 25% of MadCap’s overall business, making it the second largest market next to the US.

“We recognize that our success is directly linked to the success of customers using our products to deliver the state-of-the-art content that is critical to their businesses. And because great customer support is just as important as great software, we have made extensive investments in building both cutting-edge solutions and extremely knowledgeable sales and technical support teams to give users the tools and expertise they need to succeed,” said Anthony Olivier, MadCap founder and CEO. “The addition of our Austin office builds on this commitment and our reputation for having the best support in the industry. Together our Austin and La Jolla teams will enable us to more effectively serve customers around the world using our products as we continue raising the bar on quality service, support and technology.”

The Austin office expansion is being led by Taunya Conte, MadCap chief financial officer (CFO), who has relocated from the company’s California headquarters. As a 12-year veteran at MadCap, she will be instrumental in recruiting and onboarding the Austin team, as well as implementing the business practices around creating a superior experience for customers and employees, which have been central to the company’s strong success. MadCap has been profitable since the first month the company introduced its cornerstone MadCap Flare software in 2006, and it has continued to grow organically with no outside funding since.

“The strength of our team has been central to driving the customer demand and loyalty that have enabled our rapid growth and profitability, and it’s a top priority to maintain our team culture even as we expand,” said MadCap CFO Taunya Conte. “Austin is a natural choice for our new office—with a culturally rich, vibrant community; strong university presence; and active lifestyle that are very similar to the San Diego region where our headquarters is based. We look forward to building the Austin team and continuing our tradition of providing growth opportunities that benefit both our employees and customers.”

Skysync Raises Bar for Enterprise Content Migration Performance

Sales & Marketing

STS News Desk

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August 22, 2018

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Skysync Raises Bar for Enterprise Content Migration Performance

Sets new industry milestones for both speed and accuracy

Continuing to ride growth momentum of companies migrating to the cloud, SkySync today announced that its Enterprise Content Integration platform hit new performance records, significantly exceeding industry averages for both speed and accuracy. As part of a large-scale enterprise content migration initiative for a multi-national consumer packaged goods (CPG) enterprise, the SkySync platform performed file transfers at a rate of almost 60 terabytes per day from an existing cloud service provider to Microsoft OneDrive for Business, while also establishing a new benchmark for migration accuracy.

Global enterprises are faced with an ever-changing and constantly growing, multi-system content storage landscape – which often constrains user access and drives increased costs. As part of an ongoing initiative, this global CPG organization made the strategic decision to migrate over 500 terabytes (TB) of content to Microsoft Office 365 in order to support the evolving needs of their modern workforce.

As a charter member of the Microsoft Content Services Partner Program, the SkySync technical team closely collaborated with Microsoft engineers to carefully tune the migration. Using the Microsoft Migration API for OneDrive and SharePoint, SkySync reached a peak file migration volume of 59.63 TB over a 24 hour period for this particular client.

“The SkySync platform was purpose-built, providing boundless enterprise content migration and integration possibilities that enable organizations to become more agile,” said SkySync founder and CEO, Mark Brazeau. “This achievement validates the stability, scalability and impact our platform brings to market for global organizations seeking to transform their enterprise content management initiatives – no matter how complex.”

Further, the SkySync platform went beyond exceptional speed for this migration, setting a new bar for accuracy. Historically, high-volume file migration projects have realized success rates of 95-99 percent of files migrated. With the client’s volumes exceeding 70 million files, that level of success would have returned between 700,000 to 3,500,000 failed transfers, each requiring some level of human intervention leading to increased project timelines and costs. SkySync’s automated rules engine attained transfer resolution rates exceeding 99.99 percent – more than a 100x improvement over industry averages. For the negligible level of remaining files that could not be automatically resolved, the platform distributes and tracks those items for users to remediate.

AO.com Builds 360-Degree Single View on MongoDB Atlas to Improve Customer Experience, Fight Fraud and Comply with the GDPR

B2B Database & List Services

STS News Desk

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August 22, 2018

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AO.com Builds 360-Degree Single View on MongoDB Atlas to Improve Customer Experience, Fight Fraud and Comply with the GDPR

DevOps culture and MongoDB Atlas Help Build New Platform in Less Than Six Months

In a bid to fight fraud and become GDPR compliant, online electricals retailer AO.com built a single customer view platform on MongoDB Atlas, the fully-managed database as a service offering from MongoDB, Inc. (Nasdaq : MDB ), the leading modern, general purpose database platform.

Delivered in just a few months, the platform is pulling in all of AO.com’s disparate data sources and data silos into one location where it can easily be accessed, managed and audited by staff or regulators. This single view of customer data has numerous business benefits such as allowing call centre staff to instantly see all previous customer interactions to then give a better, speedier service. By improving access to data, and introducing more automation, fraud resolutions are also being reduced from several days down to minutes.

The team chose MongoDB Atlas, running on AWS, and was able to go from development to production in less than six months.

“We put customers at the heart of everything we do here at AO and that excellence extends right through to how we approach development. In fact, infrastructure is the third pillar of our business model because we know that it’s the foundation of any good customer experience, whether online or offline,” explained Jon Vines, Software Development Team Lead at AO.com.

“The single customer view project was the obvious next stage in that infrastructure evolution but as anyone who’s tried will tell you: putting a massive variety of data types and sources together in one place is really hard. Luckily MongoDB’s flexible schema proved the perfect data platform that handled anything we threw at it while still allowing us to move quickly and stay focused on the end customer. The Atlas service has been absolutely rock solid.”

As well as the call centre support staff and fraud teams, the group looking after the European Union’s GDPR regulation rely on the platform to give a fully up to date and accurate picture of customer preferences. This helps the company comply with the regulations and ensure the privacy and security of an individual’s data.

Given the platform would need to process a wide variety and high volume of data, AO was always going to go with a distributed database. Through prototyping and competitive testing, they quickly found MongoDB’s document model allowed for the greatest flexibility and scale. Then on the management side, using the fully-managed MongoDB Atlas cloud service meant they didn’t have to worry about database operations, monitoring or backups. Atlas automates all of those services. All of which fit with an evolving developer ethos at AO.com that means DevOps teams are responsible for building, shipping and managing the applications from start to finish.

“MongoDB Atlas has been the perfect tool to for us in a unique DevOps culture that prides itself on fast iteration, improving feedback loops and continuous improvement. The success of the single view project is really down to the combination of our team, our technology choices and an incredibly clear focus on putting customers first,” concluded Jon.

IGEL Launches New IGEL Knowledge Base for Faster and Easier Access to In-Depth IGEL Product Knowledge

Sales & Marketing

STS News Desk

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August 22, 2018

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IGEL Launches New IGEL Knowledge Base for Faster and Easier Access to In-Depth IGEL Product Knowledge

Online platform features a modern design that provides users with swift, more intuitive access to IGEL product documentation

IGEL, a world leader in endpoint management software for the secure enterprise, today announced the launch of the IGEL Knowledge Base. Available at https://kb.igel.com, the online platform replaces the IGEL eDocs platform, providing users with a more modern design that enables faster, more intuitive access to IGEL product documentation.

“When we set out to transition for our existing eDocs platform to the new Knowledge Base, we wanted to create a platform that was easy to navigate, provided users with the ability to search by word combinations and document type, and was also mobile-friendly,” said Matthias Haas, CTO, IGEL. “We’ve accomplished all that and more through a new site that offers a modern design that quickly and efficiently puts relevant IGEL documentation at our user’s fingertips.”

Key features of the IGEL Knowledge Base include:

Improved information architecture. Thematically grouped content will provide users with faster, more intuitive access to IGEL documentation.
Responsive, mobile-friendly design. Content is optimized for all mobile devices, and users can easily access the full library of documentation via their smartphone or tablet.
Powerful full-text search. Users can enter one or more terms in the search field and select the best match. Results contain a description and URL.
On-demand PDF generation. Integrated button enables users to render a PDF in real-time of the documentation they are currently viewing, Optionally, the PDF generator will also combine related pages providing the user with a comprehensive set of documentation.
Embedded Videos. Related multimedia content is embedded within the Knowledge Base so that users are not required to leave the site to view videos.
Multi-language support. Users can easily switch between English and German language versions of the documentation.
Version control. New versions of corresponding documentation are noted and users can easily select the version that matches their firmware.
Instant feedback. Users can quickly and easily provide feedback on the Knowledge Base including comments or change requests with the click of a button that opens up an e-mail in their local app that is pre-populated with the subject line and URL.
Faster content delivery. New wiki technology enables content to be modified or extended much more quickly without requiring the entire documentation to be updated. New or recently updated content is noted on the Knowledge Base landing page.

Inkling Enhances Platform to Ensure Mobile Workforce Receives Critical Communications and Timely Updates

STS News Desk

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August 22, 2018

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Inkling Enhances Platform to Ensure Mobile Workforce Receives Critical Communications and Timely Updates

New Notices Feature Supports Push Notifications and Analytics on Field Engagement

Inkling Systems, Inc. (“Inkling”), a mobile enablement platform for frontline employees, today announced a new feature designed to immediately deliver critical communications to mobile workforces. Inkling Notices enables users to efficiently share the latest information with field workers and analyze their engagement with it to ensure receipt of messages.

“Inkling continues to build on its roadmap for platform enhancements that are in high demand by our customers,” said John Crowther, Vice President of Product at Inkling. “Inkling Notices is the latest step in our commitment to making the Inkling platform more robust to meet the ever-evolving needs of today’s modern workforce.”

Inkling Notices support a wide array of use cases for frontline workers, including:

Training Updates – Alert employees of critical process changes and new product or training requirements to support consistent execution of brand and customer service across all locations.

For companies that operate large crews of field service workers, such as those doing repairs and installations, Inkling Notices enables managers to quickly share the latest product information, ensuring that remote employees continue to receive the training and the single source of truth they need to effectively do their job.

Project Announcements – Maintain a high level of customer satisfaction by quickly rolling out corporate initiatives – such as new product launches, limited time offers (LTOs), seasonal items and promotions. From a central platform, Inkling Notices enables users to deliver consistent messages to all frontline employees in any location.

LTOs and seasonal menus are a key way that fast casual and quick service restaurants drive sales. Inkling Notices ensures that corporate management can easily distribute the latest offerings to every restaurant location in support of new advertising and marketing initiatives.

HQ to Field Communications – Expedite critical communications directly to deskless employees so appropriate actions can be taken. Inkling Notices also can replace inefficient channels, such as email, phone and intranets to communicate important corporate initiatives.

With a slew of product recalls making headlines, brands must quickly take these items off the shelves or menus to ensure public safety. Inkling Notices enable management to immediately inform their workforce about potentially dangerous items that need to be removed from public availability, and track engagement with these messages to ensure remote workers are addressing the problems.

KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition

Sales & Marketing

STS News Desk

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August 22, 2018

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KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition

Fresneda joins KnowledgeLake to drive market penetration in Transactional Content Management

KnowledgeLake welcomes Bob Fresneda as its Vice President of Sales and Marketing as a leader capable of driving additional revenue and opening new markets with his extensive global experience around capture and transaction processing.

Fresneda’s first goal at KnowledgeLake is to accelerate its growth in the transactional content management [TCM] market for cloud technologies, leveraging his sales and marketing experience in the Microsoft ecosystem and beyond. He will help the organization to focus on key strengths in its technology platform and personnel.

Before joining KnowledgeLake, Fresneda ran the largest subsidiary at ReadSoft, a global, publicly traded organization with headquarters in Sweden. He and the ReadSoft team helped to create the invoice automation marketplace in North America and served as a member of ReadSoft’s executive management team. From there Fresneda was asked to expand on the financial success and culture of the North American team by leading ReadSoft’s South America and Asia Pacific regions. Now as the VP of Sales and Marketing at KnowledgeLake, Fresneda is eager to work with the KnowledgeLake team to drive its growth as a leader in the TCM market.

“I could hear the excitement in Ron’s voice when he called me to say he had reacquired KnowledgeLake and wanted to build a company with the team culture we both feel is vital to attract and support amazing employees and customers” says Fresneda. “We have a unique opportunity to transform the market, strengthen our position in the Microsoft ecosystem and expand into additional markets with our new platform. KnowledgeLake’s invitation to be a Charter Member of the Microsoft Preferred Partner Program for Content Services is an indication we are heading in the right direction!”

“It was important to KnowledgeLake to find a leader that would fit well into our culture, who had a leadership style in line with ours. I’ve worked with Bob for many years in the industry and knew about his commitment to employees and his drive to succeed as a team,” said Ron Cameron, CEO and founder of KnowledgeLake. “I’m excited about the energy and expertise I know he will bring to the organization.”

Clear Software Announces Series A Round

Pipeline & Analytics

STS News Desk

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August 22, 2018

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Plan to Scale Sales and Marketing Efforts

Clear Software, the market leader in the simplification of business software, today announced their Series A funding round. The round is being led by Collina Ventures with participation from The Knall/Cohen Group and Bill Oesterle, co-founder of Angie’s List. Repeat investors include Charmides Capital, MK Capital, and Hyde Park Venture Partners.

Clear provides a cloud-based automation platform that enables enterprises to streamline complex business processes across many software systems into simple and intuitive web pages, resulting in dramatically increased productivity, decreased training time, and decreased dependency on consulting firms. Their customers span many industries including trucking, retail, energy, distribution, manufacturing, and health insurance.

“Our vision is to clean up the mess left by enterprise software and simplify the way large companies do business,” said Jon Gilman, Clear’s CEO. “With the support of Collina Ventures and our extremely knowledgeable pool of investors, we will continue to execute toward this vision and make people’s daily jobs much easier.”

Clear plans to use the funds to significantly expand their sales and marketing efforts while also adding support to their client service and product development teams.

“Jon and the Clear team have a big vision that solves a problem we all have experienced in our professional lives,” said Mark Hill, co-founder of Collina Ventures. “Business software has major usability issues that hinder productivity growth. I look forward to working with the team to continue this mission.”

Clear launched full time in February 2015 and raised $2.5 million in seed funding during 2015 and 2016. Their platform natively integrates with SAP, Salesforce, Oracle E-Business Suite, PeopleSoft, Workday, Plex, Zoho, and many other enterprise software packages.

Ubisense Announces myWorld for Salesforce on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Pipeline Management

STS News Desk

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August 22, 2018

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Ubisense Announces myWorld for Salesforce on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

myWorld enables customers to unlock the value of their geospatial inventory data and drive value

Ubisense today announced it has launched myWorld for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways. myWorld is a scalable and configurable geolocation enterprise platform built for communications and utility network operators. It enables customers to tap into the hidden value of their complex spatial asset and engineering systems, increasing productivity, reducing costs, enhancing customer service and helping to improve network performance^.

Built on the Salesforce Platform, myWorld for Salesforce is currently available on the AppExchange .

myWorld for Salesforce

myWorld offers sales, customer service and operations users self-service access to the detailed network engineering, capacity and serviceability information they need to increase win rates and improve customer experience. Sales and service reps will be able to respond directly to customer requests and issues quickly and effectively, freeing up engineering to focus on important network projects. myWorld provides context-aware map views within the Salesforce workflows and screens that departments use every day.

Comments on the News

Richard Petti, CEO at Ubisense, said, “myWorld delivers efficient integration of critical network and operational information to Salesforce users. The new product accelerates response times, improves quality and elevates customer experience for telecom, cable and utility customers. myWorld is currently used by more than 30,000 professionals^[ii] and we are looking forward to helping many more realise the benefits of the solution through the launch of the new myWorld app.”

“We are happy to welcome Ubisense onto the AppExchange, as they provide customers with an exciting new way to unlock the value of their geospatial network inventory data and drive value,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”

Red Box Announces Voice Data Controller on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Sales & Marketing

STS News Desk

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August 22, 2018

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Red Box Announces Voice Data Controller on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Red Box customers can now benefit from application that enables the import into Salesforce of audio and transcripts of enterprise-wide voice conversations

Red Box today announced it has launched Voice Data Controller on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Underpinned by Red Box’s secure and resilient voice capture solution, Voice Data Controller enables customer to:

– Align calls to Salesforce contacts, accounts and leads
– Search for keywords in transcripts
– Replay audio at the click of a button directly with Salesforce
– Analyse call using rich metadata fields and native Salesforce reports and dashboards

Built on the Salesforce Platform, Voice Data Controller is currently available on the AppExchange

Voice Data Controller
The Lightning ready application enables organisations to import into Salesforce the audio and accurate transcripts of calls captured from over 55 UC and telephony platforms. This includes PBX, UC, trading and call centre solutions as well as radio, mobile and meetings, ensuring complete visibility of customer interactions from across the business.

The Voice Data Controller supports automatic assignment of calls and transcripts to a lead, account or contact record and users can then search and replay. In addition, the rich metadata fields can be used for analysis using native Salesforce reports and dashboards

Comments on the News
“Red Box already captures voice for more than 3,000 customers globally,” said Kate, Hammett, Head of Global Partnerships. “Much of this is driven by compliance with regulations such as MiFID II, GDPR, Dodd Frank and PSD/PSD 2 and the integration with Salesforce provides additional capability to support their obligations. It’s also of value to sales, marketing and customer service teams, providing additional insight, as well as fact verification, investigation, performance management and reporting functionality.”

“We are happy to welcome Red Box onto the AppExchange, as they provide customers with an exciting new way to gain visibility of customer voice interactions in a central location,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”

Postie Hires Zev Gollender As Head Of Sales

MadCap Software Opens Austin Office to Expand Support for the More Than 18,000 Companies Worldwide Using its Products

Skysync Raises Bar for Enterprise Content Migration Performance

IGEL Launches New IGEL Knowledge Base for Faster and Easier Access to In-Depth IGEL Product Knowledge

Key features of the IGEL Knowledge Base include:

Inkling Enhances Platform to Ensure Mobile Workforce Receives Critical Communications and Timely Updates

KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition

Clear Software Announces Series A Round

Ubisense Announces myWorld for Salesforce on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Red Box Announces Voice Data Controller on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Popular Posts

Postie Hires Zev Gollender As Head Of Sales

MadCap Software Opens Austin Office to Expand Support for the More Than 18,000 Companies Worldwide Using its Products

Skysync Raises Bar for Enterprise Content Migration Performance

IGEL Launches New IGEL Knowledge Base for Faster and Easier Access to In-Depth IGEL Product Knowledge

Inkling Enhances Platform to Ensure Mobile Workforce Receives Critical Communications and Timely Updates

KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition

Clear Software Announces Series A Round

Ubisense Announces myWorld for Salesforce on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Red Box Announces Voice Data Controller on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

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