Page 5513 – SalesTech Star

Salesforce Announces Largest Renewable Energy Agreement to Date, on Path to Achieving 100 Percent Renewable Energy

Pipeline Management

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August 31, 2018

Salesforce Announces Largest Renewable Energy Agreement to Date, on Path to Achieving 100 Percent Renewable Energy

Salesforce to celebrate company’s commitment to sustainability and local community at the Global Climate Action Summit in San Francisco September 12-14

Salesforce (NYSE : CRM ), the global leader in CRM, today announced the company’s largest renewable energy agreement to date, the Bright Stalk Project, supporting 80 megawatts (MW) of new wind energy in Illinois—a critical milestone in the company’s ongoing sustainability journey. This 15-year virtual power purchase agreement (VPPA) builds upon the company’s previous two agreements, and further advances Salesforce’s commitment to reaching 100 percent renewable energy by 2022.

Salesforce is committed to harnessing the company’s culture of innovation to improve the state of the world and drive toward equality for all. The company has achieved net-zero greenhouse gas emissions globally and delivers a carbon neutral cloud to all our customers.

Salesforce’s new investment in wind energy is expected to generate enough clean electricity to power more than 27,000 Illinois homes annually. The Bright Stalk Project, which is owned and will be operated by EDP Renewables, is scheduled to be completed by the end of 2019 and will also create hundreds of full-time jobs during construction and several permanent jobs during the life of the project.

Salesforce Steps Up at Global Climate Action Summit

As a major sponsor of Global Climate Action Summit (GCAS), taking place September 12-14 in San Francisco, Salesforce will join state and local governments, businesses and citizens from around the world to highlight the actions already underway, report on game-changing climate innovations, and catalyze bold new commitments to drive urgently needed climate change solutions.

In May 2018, Christiana Figueres, Convenor of Mission 2020, issued a global challenge to the technology sector to dramatically “step up” climate action and drive down their company’s carbon emissions by 2020. In response to this challenge, Salesforce is proud to announce it has been working with a diverse group of companies to accelerate climate action within individual businesses, via their value chains and across the global economy, to help bend the curve of emissions by 2020. This group of companies are aligning behind a new declaration, and delivering a series of associated commitments that will be announced at GCAS on September 13 at 4pm PT.

Comments on the News:

“At Salesforce, we are committed to a sustainable future and healthy planet for everyone,” said Suzanne DiBianca, Salesforce executive vice president, corporate relations and chief philanthropy officer. “In addition to reaching Net Zero greenhouse gas emissions and delivering a carbon neutral cloud to all our customers, today’s announcement is a critical step toward our goal in powering our operations with 100 percent renewable energy by 2022. All of our commitments reinforce the notion that businesses are an important platform for change and should operate in a way that protects our planet for future generations.”
“We have a collective responsibility to raise ambition, scale up our actions and move forward faster together to safeguard the sustainable development goals and protect the inalienable right to life of our and future generations,” said Christiana Figueres, Convenor of Mission 2020. “It’s inspiring to see companies like Salesforce step up their commitments to climate leadership and I look forward to seeing additional future contributions as we all work together to secure a turning point on greenhouse gas emissions by 2020.”
“EDP Renewables applauds Salesforce’s commitment to powering its operations by renewable energy sources,” said João Manso Neto, EDP Renewables CEO. “Investments by corporate purchasers like Salesforce continue to drive the growth of EDP Renewables’ North American platform as well as the wind industry as a whole.”

TribalScale Strengthens Team and Furthers Growth with Key Hires

Sales & Marketing

STS News Desk

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August 31, 2018

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TribalScale Strengthens Team and Furthers Growth with Key Hires

Leading industry experts join the company to drive revenue growth, international expansion, and to enhance partnerships and collective innovation.

TribalScale, a global innovation firm that helps enterprises and legacy organizations evolve and innovate through holistic partner engagements, today announced its expanded team with key hires. TribalScale welcomes Theresa Smith as the Vice President of Sales and Karen Pattani-Hason as the Head of Strategic Partnerships. Both Smith and Pattani-Hason will accelerate sales and revenue growth, and will better position the company for their international expansion and strategic relationships.

“We are thrilled to welcome Theresa and Karen to TribalScale. They both bring a wealth of strategic expertise that will help us grow and best leverage our innovation platform, while building out our trusted partner network,” said Kirstine Stewart, President and CRO of TribalScale. “Theresa and Karen each bring their own set of skills and experiences that will greatly shape the future of TribalScale and the industries we work in.”

Smith has nearly 20 years of experience in sales and business development. As the VP of Sales at TribalScale, reporting to Kirstine Stewart, Smith will lead and oversee the company’s sales growth, business development, and overall targeting strategies. Smith most recently comes from Olive Media (a partnership between Torstar Corporation and Montreal based Gesca) which she helped grow and eventually ran as the General Manager and President, as well as her own successful property management startup, Nesty. Before Olive Media, Theresa was the Director of Sales for Microsoft Canada.

Pattani-Hason’s 25 year career includes marketing and strategic sales in the entertainment business, as well as mobile and digital business development with leading brands such as Hilton, JetBlue, New York Life, Victoria’s Secret, and Island Def Jam. At TribalScale, Pattani-Hason will manage and optimize TribalScale’s strategic and technical relationships to further expand the company’s work with industry partners; she will report to Theresa Smith. Before joining TribalScale, Karen led Global Partnerships at Urban Airship where she developed and fostered strategic relationships with leaders in the mobile and digital space.

“Theresa and Karen take us to the next level,” said Sheetal Jaitly, Founder and CEO of TribalScale. “TribalScale is growing and scaling at such a quick pace and we’re constantly looking and planning ahead. By bringing on industry leaders like Karen and Theresa, we’re positioning ourselves to accelerate with solid grounding. I’m very happy they both decided to join our growing team.”

Earlier this year, TribalScale announced Kirstine Stewart (former Chief Strategy Officer of Diply) as President and Chief Revenue Officer, Peter Aceto (former President and Chief Executive Officer of Tangerine) as Executive-in-Residence, Preeti Malik (former National Lead for Risk and Compliance at Accenture) as Executive-in-Residence, and Farid Kassam(Principal at Akeelee) as Entrepreneur-in-Residence.

Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

Pipeline Management

STS News Desk

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August 31, 2018

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Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

Launches MiCloud Engage Contact Center and newest version of MiCloud Flex

Intelligent analytics deliver personalized services and first-contact resolutions
Omnichannel capabilities support interactions on customers’ device and channel of choice
Key milestone achieved with shipment of more than one million contact center agent seats

Mitel® (Nasdaq:MITL) (TSX:MNW) is giving businesses more ways to keep up with ever-rising customer expectations through the introduction of MiCloud Engage Contact Center, a highly-insightful Contact Center-as-a-Service (CCaaS) platform, and the latest release of MiCloud Flex, a Mitel flagship UCaaS solution.

Entirely over-the-top with no software or equipment to deploy, MiCloud Engage Contact Center works with any call control platform and integrates with a wide range of third-party CRM applications. The solution powers omnichannel communications and combines innovative technologies with deep analytics and real-time reporting, enabling businesses to make data-powered decisions across every part of their organization. MiCloud Engage Contact Center also supports remote workers, including a fully-virtualized workforce, and is easy to administer. Rapid scalability gives seasonal businesses the option of scaling up or down simply and quickly to accommodate demand.

Mitel is also introducing the newest release of MiCloud Flex which now extends omnichannel support to improve how customers interact with businesses on the device and media of their choice. By combining the customizable characteristics of MiCloud Flex with seamless, digital interactions, companies can create even more individualized customer experiences. A unified, web-based desktop environment boosts agent productivity by making it easy for them to handle simultaneous interactions on a variety of channels or work directly from within a CRM application.

Mitel recently shipped its one-millionth contact center agent seat. By offering choice of public or private cloud deployment, Mitel’s contact center portfolio is designed to meet the demands of companies of all sizes. Each solution provides valuable insights and rich features businesses can use to increase first-contact resolution rates, offer more personalized services and better understand their customers’ buying behavior.

MiCloud Engage Contact Center and the latest release of MiCloud Flex are currently available for purchase in the U.S. market.

Quotes

“Acendas Travel strives to be the best at creating and developing lasting client relationships and our Mitel solution is the most important system we have supporting that,” said Rodney Pattison, Chief Technology Officer, Acendas Travel. “We are excited to work with Mitel to improve customer experience by personalizing interactions, enhancing support and helping our advisors be more effective in providing consultative vacation planning.”

“Forward-thinking organizations are reviewing and enhancing each customer touchpoint to ensure optimal customer engagement experiences with each interaction,” said Brent Kelly, President and Principal Analyst, KelCor, Inc. “In our hyper-competitive global markets, the winning difference will often boil down to who provides the best customer experience regardless of how the customer chooses to connect with the organization. Cloud-enabled contact centers coupled with emerging technologies, like IoT and AI, are transforming into strategic assets because they are proving they can provide higher levels of customer engagement and satisfaction.”

“As communication demands shift and businesses continue to undergo digital transformation, Mitel is empowering companies to leverage the contact center beyond a support function and tap into its potential for driving a more intelligent customer experience,” said Jon Brinton, Senior Vice President of Customer Experience Solutions, Mitel. “Today’s announcement extends our ability to offer cloud-based solutions to make it even easier to deploy and scale advanced contact center capabilities.”

PeerLogix Expands Team, Prepares for Q4 Growth

Native & Programmatic Advertising

STS News Desk

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August 31, 2018

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PeerLogix Expands Team, Prepares for Q4 Growth

PeerLogix, Inc. (OTCQB: LOGX), the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, has today announced its engagement of digital media consultancy, JTG Ventures, to assist with Business Development and Marketing/Communications. The announcement comes as the company prepares to engage a growth-focused Q4, coming off a 12-month period of significant channel partner expansion.

Since Q4 2017, PeerLogix has focused on partnering with the industry’s most high profile advertising platforms, empowering their brand and agency clients to leverage historic and real-time OTT viewership data gleaned from the company’s library of over 50,000 TV and movie titles. These channel partners make up 7 of the top 8 buying platforms, including adsquare and LiveRamp’s Data Store.

JTG Ventures business development team will begin to support efforts of these channel partners by facilitating client integrations on a case by case basis. PeerLogix CEO, Ray Colwell explains, “We chose JTG because of their depth of experience in the digital demand/buy-side ecosystem. They have a strong understanding of the infrastructure which enables scalable, programmatic, digital media buying – leveraging unique data sets like the OTT data that PeerLogix has built over a 4 year period.”

As Q4 approaches, PeerLogix is focused on product expansion to facilitate more use-cases for their OTT data library, from quantifying product placement viewership to content procurement and content recommendation benefiting both advertisers and content providers. In order to both define this productization and tell the story to the industry, the company has also tapped JTG to provide marketing communication resources, to include product marketing, press relations, thought leadership and industry positioning.

“PeerLogix has a very exciting story to tell the digital media ecosystem,” explains JTG Ventures Founder & Managing Director, Jonathan Slavin who immediately brings to PeerLogix almost two decades of experience in sales, strategy and business development leadership across the digital media space. “Their ability to offer such a unique data set – a comprehensive catalogue of more than 4 years of OTT data – allows brands to immediately complement their premium video buying with a scalable, and previously unidentified, audience viewership of premium inventory. It really is a no-brainer once the industry understands what PeerLogix delivers in the OTT space.”

Trimble Announces Keynote Speakers for its 2018 Dimensions International User Conference

Sales & Marketing

STS News Desk

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August 31, 2018

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Trimble Announces Keynote Speakers for its 2018 Dimensions International User Conference

Trimble (NASDAQ : TRMB ) announced today keynote speakers for its 2018 Trimble Dimensions International User Conference—Sarah Robb O’Hagan and Josh Linkner. The conference will be held November 5-7 at The Venetian in Las Vegas, Nevada.

Sarah Robb O’Hagan is an executive, entrepreneur and currently the CEO of fast-growing indoor cycling company Flywheel Sports. She served as the president of luxury health club Equinox, the global president of Gatorade, a GM and marketing director at Nike, and the marketing director of the Virgin Entertainment Group. The founder of the “Extreme Living” movement, she is a rare blend of fierce businesswoman, cheerleading mom, passionate women’s advocate and high-energy motivator. In her new book Extreme You, O’Hagan lays out a roadmap for becoming the most “extreme” version of yourself by operating at the edge of your potential and by building highly-collaborative, focused, and successful teams and corporations. Drawing on her decades of experience at some of the world’s most influential brands, she shares practical takeaways including how to make failure your fuel, discover your most competitive playing field, get out of line rather than always following conventional wisdom, and bring out the “extreme” in others.

Josh Linkner is consistently ranked one of the top speakers on innovation, creativity and reinvention. Linkner delivers powerful, inspiring and practical keynotes. He was the founder and CEO of five successful technology companies over the last 24 years, with a combined value of over $200 million. In addition to his startups, Linkner has been involved in the launch and growth of over 100 businesses, raised over $150 million of venture capital, employed thousands of people and fought through the dot.com crash, 9/11 and the 2008 financial meltdown. He is also the founder and former CEO of ePrize, the world’s largest interactive promotion agency that provides digital marketing services. His extraordinary business accomplishments led him to be honored twice as the Ernst & Young “Entrepreneur of the Year” and as a President Barack Obama “Champion of Change” Award recipient.

ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

Price Optimization & Revenue Management

STS News Desk

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August 31, 2018

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ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

ON24 is the first webinar platform integrated with Microsoft Dynamics 365 for Marketing

As marketers confront the challenge of driving personal engagement at measurable scale, ON24 has integrated its webinar platform with Microsoft Dynamics 365 for Marketing. As part of a broader co-marketing agreement between the two companies, ON24 is the first webinar platform supported by Dynamics 365 for Marketing.

The integration enables Dynamics 365 for Marketing users to seamlessly integrate webinars into their marketing campaigns and operations – from securing registrations to scheduling speakers and analyzing attendee engagement. As a result, marketers can drive human engagement with customers and prospects, gaining insights and delivering the actionable analytics they need to drive true ROI.

“Marketing’s shift from a cost center to a revenue driver is happening quickly, thanks to the rapidly expanding marketing technology landscape. This evolution is not just about purchasing technology, it’s about building a broad marketing technology stack with solutions that work together to optimize results,” says Lou Pelosi, VP of Business Development and Partnerships, ON24. “There’s no company better than Microsoft at maximizing business productivity, and we’re proud to join them in bringing that combination of efficiency and innovation to marketers. This integration advances our mission to transform marketing through engagement that informs action, integrates across operations and drives revenue.”

“In the fast-paced digital world, it’s critical for marketers to have innovative technologies that help them make smart decisions and maximize results,” says Sona Venkat, General Manager, Intelligent SaaS at Microsoft Corp. “ON24 enables Dynamics 365 for Marketing users the ability to manage and run intelligent, data-rich webinars, capture those interactions and turn them into insights to help businesses grow intelligently, directly from our platform. This makes it easy for marketers to create compelling, personalized experiences that captivate their prospects and convert them into customers.”

Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences

Native & Programmatic Advertising

STS News Desk

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August 30, 2018

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Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences

New Kaltura Targeted TV solution leverages AI and machine learning to balance the Cloud TV operator’s commercial goals with the interests and preferences of each user
Flexible, powerful data management capability enhances personalization
Easy creation of business offers enable Cloud TV operators to test targeted promotions, helping to ensure successful marketing initiatives
With over 40 million global active users per month, the Kaltura TV Platform leverages it broad data set to create highly relevant user segments

Kaltura, the leading video technology provider (IBC 2018 Stand 2.B41), today announced the availability of Kaltura Targeted TV, its new solution which extends the capabilities and operator benefits of Kaltura’s leading Cloud TV Platform. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and overall user satisfaction while reducing churn and ultimately raising ARPU. With 300 million API calls per day and over 40 million active global users per month, covering live, VOD, catch-up, AVOD, TVOD, SVOD, and more, the Kaltura TV Platform touches the deepest and broadest data mine, which enables unmatched advanced user segmentation.

Aimed at pay-TV operators, telcos, media companies and broadcasters using the Kaltura TV Platform, Kaltura Targeted TV delivers tailored, cloud-based video experiences to engage specific user segments. The segments can themselves be adapted and modified ‘on the fly’, as a result of changing criteria.

The dynamic learning system embedded in Kaltura Targeted TV also provides a vitally important feedback loop, meaning that operators can change offers based on users’ reactions to, and take up of, specific promotions.

Kaltura Targeted TV blends three inter-related benefit-rich dimensions – user segmentation, content optimization, and business offers:

User segmentation based on data from internal and exported sources – Kaltura Targeted TV continually analyses raw data to identify usage trends and correlations for building a customer model with user segments that are pertinent to each operator. The dynamic segments can be mixed and matched as required for specific campaigns, and every operator can choose their own segmentation criteria.
The ability to mix and match tailored content from live, VOD, and catch-up TV (based on user preference/behavior) with operator-specified content and offers – ensuring that viewers always have something they want to watch. This helps to generate an optimal conversion rate per segment. For example, on the anniversary of a major movie star’s death, the operator may choose to promote a range of pay-per-view movies to consumers who favor this actor. The presentation of content in the user application can also be personalized by segment: content rails can be designed and ordered to appeal to specific segments, and images and rail titles can be changed to boost engagement.
The easy creation of business offers – cloud TV operators can create and try out targeted promotions on designated groups and benefit from constantly improving promotion targeting. Operators have the option to market-test different packages and pricing tiers for promotions, based on the specific behavior and attributes of each user segment. For example, an operator may decide to try out a new pricing package to a segment of big spenders and prominent big screen watchers to see how they react to a $10 package. After reviewing conversion rates, the operator can choose to adjust the price, or re-target the offer to a sub-segment (e.g. solely to big screen users).

Kaltura Targeted TV also supports addressable advertising, acting as a data management platform that can interface with multiple ad servers and ad exchanges. Together with Kaltura’s advertising partners, it can offer ad buyers more effective advertising options, and cloud TV operators and inventory owners the prospect of higher revenues, by offering granular audience segmentation for the first time.

Dr. Shay David, Media and Telecom President and GM, Kaltura, said, “In a crowded market where many viewers sign up for multiple TV services, Kaltura’s Targeted TV solution equips Cloud TV operators with the tools they need to stand out from the crowd and win hearts, minds and wallets. Data is king and Kaltura Targeted TV helps our customers turn their vast oceans of data into meaningful insight that can be used to promote highly relevant content, offers and experiences to each end user.”

Lead Liaison Launches Program to Help Startups with Marketing and Sales

Productivity & Enablement

STS News Desk

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August 30, 2018

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Lead Liaison Launches Program to Help Startups with Marketing and Sales

Sales and marketing solutions provider Lead Liaison announces program for seed-stage and Series A startups as well as Venture Capitalists, Incubators, Accelerators, and University Programs.

Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to provide more value to their portfolio of companies.

“We have a special place in our hearts for startups,” says Alan Page, VP of Customer Success at Lead Liaison. “Not that long ago we were in the same position, and we remember how challenging it could be at times. As a startup, you tend to take an ostrich-like approach to business. Most companies have their head in their sand, obsessing over technicalities and product development. Sales and marketing tends to be the last thing on their mind. Sales and marketing is also not a natural skill for most technical founders. Our platform alleviates pressure on startups and gives them a foundation, as well as a head start, to focus on sales and marketing. Over the years, we have successfully built first-class solutions that accelerate sales and marketing initiatives and we’ve grown our business rapidly by using our own software. Now’s the time for us to ‘give back’ to those in a similar position.”

Startups often struggle with taking their businesses to the next level of growth. Lead Liaison designed their Startups Program for companies that need a helping hand as it relates to customer growth and retention. The program includes an array of sales and marketing solutions coupled with free education and world-class support.

What’s more, Lead Liaison’s discounts are far deeper than comparable programs. An investment in Lead Liaison’s Startup Program is 86% less than big-name competitors such as HubSpot. Discounts are valid through 2nd and 3rd year as well, which is 50% longer than competing plans like HubSpot.

Solutions in this program include a marketing automation platform, a CRM, website visitor tracking, event lead management, sales enablement, and more. Lead Liaison’s goal is to become a startup’s system of record for all marketing and sales initiatives.

“There is a uniquely low discount on all of their software, which we found extremely appealing…” says Ryan Cochrane, Head of Commercial Operations at Good-Loop, a startup delivering impactful, purpose-driven digital advertising.

Good-Loop achieves this through offering viewers a free charity donation in exchange for watching an advertisement. This moment of shared good between the brand and the viewer combines with the ad to create a powerful halo effect, leading to improved brand perception, recall and engagement.

“We aren’t limited to specific solutions offered by Lead Liaison under their Startup Program, it covers their entire suite of sales and marketing software. We have looked, and we haven’t found a program like this from any other provider. It’s affordable for startups of all sizes, as it’s a small investment with a monumental return. We’re using their software to identify people and businesses that are visiting Good-Loop’s website and for striking up more conversations with non-profits and brands looking to advertise in specific channels.”

Lead Liaison developed their software from client feedback and from the needs of their own startup challenges. The company was founded in 2014 and has continued to be privately funded throughout the lifetime of its existence. Rather than acquiring software and bolting it into their solutions, Lead Liaison has built everything from the ground up – giving startups one ideal platform to build and scale their sales and marketing operations.

Smartly.io Expands Leadership Team with Chief Revenue Officer

Sales & Marketing

STS News Desk

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August 30, 2018

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Smartly.io Expands Leadership Team with Chief Revenue Officer

Tim Frankcom joins to lead social advertising technology company’s global growth strategy

Smartly.io, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue Officer, Frankcom will be responsible for the company’s global growth strategy as it continues to build on five years of rapid expansion since founding.

To meet market demand from businesses relying on Smartly.io’s creative automation, the company doubled headcount to 250 people in the last 12 months and expanded from offices in nine to 17 cities across North America, Europe, Asiaand Latin America. Based in Smartly.io’s London office, Frankcom will lead the global sales and marketing organizations and help scale company operations to ensure the business is equipped for Smartly.io’s next phase of growth as it continues to expand its user base and product offerings.

“Smartly.io has amassed an incredible customer base and global reach in five short years, and has significantly more growth opportunities to tap into,” said Tim Frankcom, Chief Revenue Officer, Smartly.io. “Marketing is at an exciting point, where automation is really bolstering what brand advertisers are capable of achieving. I’m looking forward to working with the talented team at Smartly.io to get its technology into the hands of even more brands around the world.”

Frankcom previously served as Executive Vice President of Criteo’s Global Mid-Market Business, building the sales and business development departments to over 500 people globally, and as a Senior Director at Yahoo Europe, where he ran their inside sales teams across Europe.

“Working closely with customers to expand our solutions and solve their challenges has fueled our first phase of growth and kept us on the leading edge of social advertising technology,” said Kristo Ovaska, founder and CEO, Smartly.io. “But it’s still early days and we have big ambitions to take the company to the next level. Tim shares in that vision, and his 20-plus years’ experience and deep expertise in the advertising ecosystem will be invaluable in achieving that.”

Intercom Makes Business Messaging Personal with Interactive Video Bots

Sales & Marketing

Sudipto Ghosh

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August 30, 2018

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Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales

Leading customer messaging platform for sales, marketing and support teams, Intercom, has launched Video Bots. Intercom Video Bots deliver video messages designed to capture website visitors attention and accelerate sales by combining the personality of video with the automation of bots. With this launch, Intercom is the first and only business messaging platform to introduce video to conversational interfaces.

With this launch, Intercom is the first and only business messaging platform to introduce video to conversational interfaces.

Make Business Personal and Video Is the Natural Next Step

With Video Bots, sales and marketing teams can automatically send customizable video messages that feature real humans to every website visitor via a business messenger. Video messages are the best way to capture website visitors attention and create deeper, richer and stronger connections between businesses and customers. It’s personal, engaging and puts the talents of salespeople at the center of the persuasion process. Intercom’s mission is to make business personal and video is the natural next step to bring a personal human-to-human interactiononline.

Video Delivers the Best ROI

Video is an increasingly important component of business messaging and drives higher engagement and action. In fact, 52% of sales and marketing teams name video as the type of content with the best ROI, according to Syndacast. HubSpot recently found that 64% of customers are more likely to buy a product online after watching a video about it.

Video Bots is built on Intercom’s app platform so workflows are automated and there are always concrete next steps. For example, after the video message, website visitors can be automatically prompted to start a video call, sign up for a newsletter, or speak to a salesperson – all within the Messenger.

Video Bots brings personal video messages and bot automation together for the first time to deliver personalization at bot scale. Automation doesn’t mean less personal; Intercom lets businesses have both.

Currently, Intercom powers 500 million conversations a month—that’s 6 billion conversations annually—a number that has been doubling YoY. Intercom has helped businesses connect with over 1 billion unique people to date.

Salesforce Announces Largest Renewable Energy Agreement to Date, on Path to Achieving 100 Percent Renewable Energy

TribalScale Strengthens Team and Furthers Growth with Key Hires

Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

PeerLogix Expands Team, Prepares for Q4 Growth

Trimble Announces Keynote Speakers for its 2018 Dimensions International User Conference

ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences

Lead Liaison Launches Program to Help Startups with Marketing and Sales

Smartly.io Expands Leadership Team with Chief Revenue Officer

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales

Make Business Personal and Video Is the Natural Next Step

Video Delivers the Best ROI

Popular Posts

Salesforce Announces Largest Renewable Energy Agreement to Date, on Path to Achieving 100 Percent Renewable Energy

TribalScale Strengthens Team and Furthers Growth with Key Hires

Mitel Introduces CCaaS Solution to Enable Businesses to Provide More Intelligent Customer Experiences

PeerLogix Expands Team, Prepares for Q4 Growth

Trimble Announces Keynote Speakers for its 2018 Dimensions International User Conference

ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences

Lead Liaison Launches Program to Help Startups with Marketing and Sales

Smartly.io Expands Leadership Team with Chief Revenue Officer

Intercom Makes Business Messaging Personal with Interactive Video Bots

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