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Brainshark’s Chief Readiness Officer to Deliver Featured Presentations at Sales Enablement Soiree

Brainshark to Also Demonstrate Its Award-Winning Sales Readiness Solutions at the Soiree – the Only Networking Event Exclusively for Sales Enablement at Dreamforce

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced that its chief readiness officer, Jim Ninivaggi, will be a featured speaker at the Sales Enablement Soiree – the only networking event exclusively for sales enablement at Dreamforce. Occurring Sept. 27 at the Four Seasons Hotel San Francisco, this all-day event enables attendees to connect with peers and sales enablement luminaries, and get best practices and real-world advice to maximize sales effectiveness.

Ninivaggi will discuss how to drive perpetual sales readiness – so sellers can maximize every buyer interaction – during a featured presentation. Details include:

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Title: “The Four Pillars of Sales Readiness: A Model for Always-On Enablement”

When: 9-10:20 a.m. PDT

Highlights: Attendees will learn about the four pillars of sales readiness – foundational readiness, continuous readiness, transformational readiness and reactive readiness – and their role in creating an always-prepared sales force, primed to close more deals faster. Ninivaggi will also discuss strategies to support each pillar, along with how to apply technology to validate sales rep mastery and achieve better sales results.

At the Sales Enablement Soiree, Ninivaggi will also participate in a panel to help companies improve sales onboarding. Details include:

Title: “Building a Streamlined Onboarding Program”

When: 2-2:45 p.m. PDT

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Highlights: All too often, onboarding is an amorphous, trial-and-error process, or a week-long “drink-from-the-fire-hose” program. These approaches force reps to get their practice on real-world buyers and can cost their companies deals. Ninivaggi will describe how an “agile” methodology – which he recently discussed in Forbes – can streamline onboarding, accelerate time-to-productivity, and better prepare reps for critical conversations and milestones.

“Every business needs to grow. But the critical question is: ‘How ready are your reps to support and achieve that growth?’” Ninivaggi said. “Reps need to be prepared at all times for any buyer interaction. That’s why sales readiness is the most important component of an overarching sales enablement strategy. I look forward to discussing tips and strategies that improve readiness and the bottom line.”

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Engagio Strengthens Executive Team with Two Marketing Industry Veterans

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Both add valuable marketing expertise to support growth and expand the customer base

Engagio, a leading provider of account-based software and solutions, has expanded its leadership team with the addition of two executives with extensive backgrounds in marketing technology.

Cheryl Chavez joins the company as Chief Product Officer, where she will be responsible for leading product strategy, UI/UX and the development and management of the company’s product roadmap.  Most recently, she was Group Vice President of Product Management and UX at Marketo, the leading marketing automation platform. Over her 8-year tenure, she drove product growth and innovation, including scaling and building out a world-class product organization.

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Inger Rarick has been named Vice President of Customer Success. She joins the company from Demandbase, where as Regional Vice President she helped develop and scale the customer success operations. In her new role, she will lead the post-sales team responsible for driving adoption, retention, and loyalty through the delivery of world-class customer experience.

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“We are thrilled to welcome such experienced and outstanding talent to the Engagio leadership team,” Jon Miller, Engagio Founder and CEO stated.  “I look forward to working with Cheryl and Inger as we continue to grow and work diligently on our mission to become the next great marketing platform.”

Yalber’s Marketing Director, Kobi Ben Meir is Nominated for B2B Marketer of the Year in the #B2BAWARDS

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Kobi Ben Meir, Yalber’s Marketing director is nominated for the 2018 B2B Marketer of the year award

Kobi Ben Meir, Yalber’s Marketing director is nominated for the B2B Marketer of the year award in the B2B International Marketing Awards that will take place November 2018 at the Roundhouse in London.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

The international B2B awards is the leading international awards ceremony honoring excellence in the B2B marketing industry. The nominees are selected by over 150 industry leading judges, including executives from Spotify, IBM, Adobe, Barclaycard, Fujitsu, SAP, McAfee, Bank of America Merrill Lynch, Deutsche Bank, Dell, Cisco, Motorola and more. The event will be hosted by star comedian Rob Beckett.

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Kobi Ben Meir

“Nominees like Kobi are setting the standard for innovation and creativity” said Amir Landsman, CEO of Yalber. “It is an incredible achievement to have Kobi selected among the best from the over 1,000 entries.”

Winners will be announced on Thursday, November 22nd 2018, at the Roundhouse in CamdenLondon. There are three award levels: Gold, Silver and Bronze in each category.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Zendesk Expands Global Footprint in Japan with a New Office

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New Office in Iconic Kyobashi Erogrand Testament to Strong Growth and Ongoing Investment in Japan

Zendesk is heading East. The leading Sales and Marketing Technology company has announced it has expanded its footprint in Japan with a new office in the heart of Tokyo’s Chuo City, the old town that has flourished for over 400 years as the city’s cultural, informational, and business hub.

Zendesk Japan has seen close to 50 percent year-on-year revenue growth, placing it in the company’s top 10 largest markets globally, with a portfolio of more than 2,000 customers including JapanTaxi, Pioneer DJ, Cyber Agent, and LIXIL. Zendesk’s burgeoning presence in Japan is also a reflection of its continued global growth and expansion.

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“We’re proud to be expanding our home in Japan and helping local companies deliver the best customer experiences,” said Mikkel Svane, Zendesk CEO and founder.

Mikkel added, “Our business and operations have grown rapidly since first opening a Tokyo office five years ago. Under the leadership of Yutaka Fujimoto, our new space brings to life Zendesk’s own sense of kaizen to businesses in Japan.”

Located on the twentieth floor of Kyobashi Edogrand, the office will be a hub for Zendesk’s national sales and marketing team, of which there are currently 15 employees. Designed to foster openness, collaboration, and creativity amongst employees, customers and partners, the new space is nearly three times larger than its previous office.

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It also features a dedicated event space for customer meetings, training, workshops, and networking events, such as Zenlab user community group, which helps businesses of all sizes and industries embrace the future of customer experience. Zenlab is unique to Japan and attracts up to 100 attendees at each event to share best practices, foster mutual learning, and useful tips.

Yutaka Fujimoto, director of Japan, said, “Japan is well known for its unique customer service culture, and Japanese brands are already familiar with the need to put the customer at the center of their business.”

Yutaka added, “In our experience, brands in Japan are keen to embrace the future of customer experience and adopt new products and ways of thinking that help them scale their business, while also having the flexibility and agility to adjust to their and their customers’ evolving needs. The Zendesk Japan team is focused on working with Japanese brands as they look to grow, as well as international brands looking to provide Japanese customers the best possible customer service.”

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In the future, Zendesk plans to partner with organizations in Japan through its Zendesk Neighbor Foundation, as it does in its other 15 offices around the world, to contribute financial support and volunteer resources toward important social issues such as poverty, aged care, and diversity and inclusion. These causes are core to the company’s culture of being a good neighbor and creating equity within the workplace, communities, and society.

In addition to Tokyo, Zendesk has four other offices in across Asia Pacific, with the brand’s regional headquarters located in Singapore, a Customer Experience Hub in Manila, Zendesk’s Asia Pacific Development Centre in Melbourne, and a sales office in Bengaluru.

Currently, Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

Insite Software Reports Overwhelming Response to Inaugural User Conference

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Strong attendance forecasted for Engage 2018 expected as event pre-registration numbers far exceed expectations

More than 150 attendees are expected at Engage 2018, Insite Software’s first customer user conference scheduled in Minneapolis September 10-12, according to company representatives. The event will include customers, partners and industry experts, and offers a venue for attendees to network with peers, interact with Insite’s expert team, and learn from industry thought leaders.

“We’re beyond excited to see so many people planning to attend Engage 2018. Based on customer and partner feedback we knew the event would be a success, but we did not anticipate such a high degree of participation for our first user conference. It’s really a testament to the ROI our customers are experiencing from InsiteCommerce, and it’s clear they’re eager to learn new ways to accelerate digital transformation using Insite,” said Jon Greene, Senior Vice President of Customer and Partner Success for Insite Software.

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Engage 2018 will include sessions led by Insite implementation partners, InsiteCommerce customers and Insite subject matter experts. The conference schedule has been carefully designed to include valuable, hands-on information for a complete spectrum of InsiteCommerce users, offering sessions designed for Executive, General, Technical and Business User Tracks.  Engage 2018 will also provide ample networking time, including a rooftop reception the evening of September 11th.

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“Since its inception, Insite has been entirely committed to listening to the needs of our customers, and responding with new and innovative solutions to meet those evolving requirements,” said Steve Shaffer, CEO and President of Insite Software. “With Engage 2018, we’re deepening that commitment even further. The response to the event is representative of the incredibly strong relationships we have with our customers and our partners, and the power of Insite’s digital commerce solution.” Shaffer will deliver the opening keynote speech for the event. Engage 2018 speakers also include prominent industry analysts, Insite customers, representatives from implementation partners, Insite technologists, and others.

Platinum Sponsors of Engage 2018 include Nish Tech, a premiere digital agency, XCentium, an award-winning digital consultancy and Xngage, a leading digital commerce services provider in B2B.

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Bambu Global Expands Executive Team With Addition Of Sean O’Brien

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Bambu Global, a family of innovative companies advancing disruptive technologies to “improve life throughout the world™,” announces today that Sean O’Brien has joined the company as Senior Vice President, Product Management.

O’Brien will be responsible for the product vision, product architecture, go-to-market strategy and rollout of products and solutions across the Bambu Global family of companies. He will also help drive product marketing, supply chain, manufacturing and partner channel development.

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“Our mission is to make life better with innovations across industries – from coatings that repel the sun’s heat to LED lighting that helps mitigate the blue light epidemic,” said Bambu Global’s CEO, Robb Osinski. “Sean’s leadership and knowledge in product strategy and growing distribution and partner channels will be critical to our success in bringing these innovations to market. We’re thrilled to have him as part of the Bambu team.”

“It’s not every day you have the opportunity to work with a true industry disrupter, let alone several under one roof,” added O’Brien. “Bambu Global and its family of companies are going to reshape a number of industries, and I couldn’t be more excited to be part of that evolution.”

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O’Brien brings more than 28 years of B2B/B2C experience in product development, marketing, sourcing, retail and sales to Bambu Global. Prior to joining Bambu, he served as President of Honeywell Global Retail, where he was responsible for developing and executing strategic growth plans for all Honeywell retail brands globally. Previously, O’Brien served as the Senior Director of Product Merchandising for Converse brands, a Nike company. His experience also includes senior product marketing roles with Wilson Sporting Goods and New Balance.

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Access Point, Inc. Partners With Connected2Fiber to Leverage the Connected World SaaS Platform

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Connected2Fiber, a SaaS platform built for the connectivity and cloud infrastructure industry to improve the ability to connect, has signed an agreement with Access Point, Inc., a complete business communications provider offering multiple services nationwide. Access Point, long known for its strong technology reputation, is enabling The Connected World from Connected2Fiber platform to improve the speed and effectiveness in their go- to-market process.

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Access Point will leverage Network Finder, an enablement tool with the ability to profile, locate and view the network connectivity by location, including the capability to identifying ILECs, CLECs, MSOs and on-net and near-net fiber providers in seconds, built by Connected2Fiber leveraging more than 6 billion data points.

“We pride ourselves in delivering innovative, best of breed technologies to our clients and are excited at the network intelligence offered with the addition of The Connected World,” says Mike Newkirk CTO of Access Point.  “The implementation of Network Intelligence will enable us to more effectively design, execute and deliver competitively-priced services with our partners for every location, accessing location details on over 2,000 networks across the United States.”

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“We pleased to partner with Access Point, Inc., and are confident that the deployment of The Connected World platform will accelerate their ability to find the best network partners for the complex multi-location opportunities Access Point is known for solving. Enabling them to remove the difficult and labor-intensive processes involved with identifying multiple carriers, in multiple locations to solve for SD-WAN and other bids,” says Ben Edmond, CEO of Connected2Fiber.

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Authors of Best-Selling Sales Book, “The Three Value Conversations,” Address Fourth Value Conversation

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“Expand Value” is based on research-backed findings that show renewals, price increases, and upsell/cross-sell conversations with existing customers require a different messaging and selling approach than customer acquisitions.

Corporate Visions, a leader in sales and marketing messaging, content, and skills services, has launched a new way to help companies retain and expand with existing customers. The offering comes in response to research showing that customer retention is a distinct selling category requiring a different approach from new customer acquisition. Expand Value aims to empower marketing and sales teams to have the right conversations in key customer success situations like renewals, price increases, and upsells.

“Customer success has emerged as a major growth engine, and really a separate messaging and selling discipline with its own unique pressures and demands,” said Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions. “Our research reveals that these scenarios have a specific buyer psychology, and they require specific messaging and specific skills—that’s where Expand Value comes in.”

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Riesterer, co-author of the award-winning Three Value Conversations, noted that a succession of research simulations conducted by Corporate Visions and its academic partners makes clear that a fourth value conversation—focused on customer retention and expansion—has its own messaging requirements and selling competencies. As a result, marketing, sales, and customer success teams need to apply a different and dedicated strategy and structure to these key scenarios.

“This is really the fourth ‘value conversation,’ and unlike the other three, it’s the first one dedicated to customer retention and expansion,” Riesterer said. “Our launch of Expand Value messaging, content, skills and coaching services recognizes that this is very much its own thing.”

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Previous industry research conducted by Corporate Visions found that 60% of companies think they’re fine applying the same provocation-based approach they use to acquire new customers as they to do expand business with existing ones.

“It’s exactly that one-size-fits-all approach to the customer conversation that Expand Value pushes back against, because research shows that while challenging the customer works great with prospects, it can actually backfire in critical customer success and expansion situations,” Riesterer said.

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CloudMasonry Consulting Services Announces Salesforce Partnership

Professional services provider CloudMasonry announced today that it has been accepted into the Salesforce consulting partner program to drive increased client success with its innovative approach to delivering transformative business value through existing technology investments.

CloudMasonry, the Chicago-based cloud consulting firm, announced today that it has entered into a partnership with Salesforce to provide Salesforce consulting services to its growing list of Midwest clients.

“While CloudMasonry is still a very young organization, the response to our approach to Salesforce consulting has been extraordinary,” said Peter Ryan, CEO of CloudMasonry. “While the market is full of professed Salesforce technical experts, CloudMasonry customers are hungry for more than just technical advice. They are in search of undiscovered business value in the systems they already use and are in need of partners that can both uncover and deliver it.”

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With over a decade of experience designing and delivering complex Salesforce implementations across all industries and verticals, the resources of CloudMasonry blend the technical capabilities found within large global system integrators with the flexibility and entrepreneurial spirit of a small boutique firm.

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“We are excited to support Salesforce’s continued Midwest expansion. With announced investments in both Chicagoand Indianapolis, we see the continued growth of Salesforce in the Midwest as an exciting opportunity, and a natural fit for our Midwest-focused consulting organization,” said Ryan.

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TIBCO Announces the AI-Powered A(X) Experience for Spotfire

Augmented Analytics, New Interface, and Native Data Streams Broaden Adoption Across the Enterprise and Accelerate Time to Insights

TIBCO Software Inc., a global leader in integration, API management, and analytics today announced the A(X) Experience for TIBCO Spotfire®, an industry-first, AI-driven analytics experience that fuses agile data exploration with natural language processing (NLP), machine learning recommendations, and model-based authoring, adding native support for real-time streaming data. This experience will allow users to humanize their data and information, allowing them to make better decisions, faster.

TIBCO’s goal with the A(X) Experience was to harness the power of AI to augment users’ knowledge, magnify their skills, and thereby simplify and speed decisionmaking. Complementing the Spotfire® product’s familiar point-and-click, agile data exploration, the A(X) Experience seamlessly surfaces machine-learning-based guidance, recommending data relationships and uncovering patterns for users as they explore. A user can type a request and Spotfire will not only create visualizations, but also make prescriptive suggestions using the results, such as blending data, marking matched records, or launching analytical tools. Click a value, drag a chart, type a question, and Spotfire will deliver a clear response. The A(X) Experience will be available this fall with the release of TIBCO Spotfire® X.

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The A(X) Experience will also feature native support for real-time, streaming data from any source. TIBCO Spotfire® Data Streams, a new module, extends the Spotfire platform with 80 streaming sources out of the box, such as the OSIsoft PI software and WITSML for oil and gas; Bloomberg®, Reuters®, and FIX for financial services; and TIBCO® Messaging (including the recently announced support for Apache Kafka® and Eclipse Mosquitto™), Apache Spark™ Streaming, and others for IoT. Streaming data can be explored like any other data, and can be linked to historical data for context, root cause, and impact analysis.

The Spotfire A(X) Experience delivers:

  • Agile Analytics: Reinvents user interface to simplify and speed data exploration.
  • Augmented Analytics: Natural language search and AI deliver instant insights.
  • Automated Analytics: Automatically recorded dataflows make it easy to amend, author, and audit data lineage.
  • Accelerated Analytics: Real-time visual analytics on data streams enable real-time actions and awareness.

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“Companies around the world have more than enough graphs and charts; what they are searching for is faster insight and better decision-making,” said Brad Hopper, vice president, analytics product strategy, TIBCO. “We started investing in AI-driven recommendations several years ago, and we are very excited that, with the A(X) Experience, we have both simplified the practice and increased the power of exploring data. Business users just getting started can nevertheless make important discoveries, and experienced analysts can get their results even faster. We believe the A(X) Experience will help companies get more return from their investments in people and data.”

The ease of use of Spotfire X will lead to faster insights and make analytics even more accessible to innovative organizations. A part of the TIBCO® Connected Intelligence Cloud, Spotfire X marks TIBCO’s next wave in pioneering analytics technology.

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