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The Information Lab Celebrates Its Fifth Anniversary Sponsorship of Tableau’s European Conference

For the fifth year running The Information Lab will once again be sponsoring Tableau’s conference in Europe. The event, which attracts over a thousand data lovers & enthusiasts from across the globe, will be supported by both The Information Lab as a platinum sponsor and The Information Lab’s Data School which will also sponsor independently for the first time.

Helping People Make Sense of Data Across Europe

Having started in the London, UK over seven years ago, The Information Lab now has established its presence across Europe with locally managed offices in FranceGermanyThe NetherlandsIrelandItaly, and Luxembourg. The team in Paris, France has seen consistent growth since it was established in 2015. “Tableau is a fantastic product, and we can’t wait for TC Europe,” said Benjamin Long, Founding Director of The Information Lab France. “Tableau’s commitment to France, shown by the inclusion of a French track at the Conference this year, has allowed us to invest in growing the team for the long term, becoming one of their premier regional partners along the way.”

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The Information Lab is committed to supplying the best consulting team possible to customers across Europe, and in return, our European teams are committed to supporting Tableau Conference Europe with more than 40 consultants & management in attendance.

The Data School at TC Europe

Back in 2015, The Information Lab noticed that while Tableau was growing at a fast pace the general availability of medium term, highly skilled resources to support existing data teams were not.

“Everyone needs resources to make an immediate impact. Recruiting and training people yourself will take time and resources.” Andy Kriebel, Head Coach of The Data School UK

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Fast forward to today, and The Data School is about to recruit its 10th cohort of consultants ready to be trained to a high level and certified in both Tableau and Alteryx. Andy continues “The Data School resources are trained by the best users in the world and have been proven to make an immediate impact on the business while also helping implement a culture of analytics.” In fact, Data School customers will soon see increased availability of placements with cohorts of eight consultants available for hire every two months rather than four.

Finally, The Data School has also seen a global expansion this year, establishing a base in Sydney Australia enabling an existing global client base to be better served from more local offices.

With such huge developments in 2018 it only seemed natural for The Data School to sponsor its first Tableau Conference bringing both current and past consultants to TC Europe 2018. Reflecting on his time at The Data School helping clients Pablo Sáenz de Tejada, Data School alumnus and Information Lab Consultant, said “when you are teaching someone Tableau or Alteryx, and you told them how to do something that nowadays is taking them hours or days of work. Their face looking at you saying: “you have saved me hours of work!” is great. Both things are for me the best proof of how these tools can help people and companies in a tangible and differential way.”

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SmartBug Media Hires David Haar and Caleb Malik as Sales Executives to Meet Agency’s Increasing Growth Strategy

SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced the addition of David Haar and Caleb Malik as Sales Executives to the growing SmartBug Media sales team.

Haar and Malik will drive new revenue to the agency by using their experience with content marketing, SEO, and paid media to help potential clients overcome their challenges with strategic solutions and align their short and long-term goals.

Haar previously served as Senior Director of Business Development for Vertical Measures, driving new business and revenue to the Phoenix-based digital marketing agency. “It is clear that SmartBug Media is a team of high-quality and intelligent individuals, and I’m excited to be part of that energy,” Haar said. “I look forward to working with great clients, continuing to be at the forefront of digital marketing, and helping to get clients onboarded and on their way to achieving their marketing goals.” Haar has a bachelor’s degree in communications from Arizona State University and has been engaged as a public speaker by the American Marketing Association, Phoenix Chapter.

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Malik was Digital Marketing Strategist at Casual Astronaut, also a Phoenix agency, where he managed paid media, led SEO efforts, and wrote content for several large organizations. “The individuals at SmartBug Media are highly skilled and are true experts and leaders within the digital marketing industry,” said Malik. “Not only is the skill apparent, but it is obvious that this agency is passionate about helping clients grow revenue. I look forward to joining this team to guide prospective clients toward helpful solutions and align their marketing efforts with their goals.” Malik has a bachelor’s degree in organizational communication and a graduate degree in communication, both from Illinois State University.

“As SmartBug Media continues to grow organically through its own intelligent inbound marketing strategies—the same strategies we recommend and execute for our clients—a key part of that growth is the hiring and training of seasoned professionals who have extensive digital marketing experience,” said Jen Spencer, Vice President of Sales and Marketing for SmartBug Media. “David’s and Caleb’s expertise in the small and medium-sized business market, along with their passion for inbound marketing, sales enablement, public relations, and paid media strategy, makes them a strong asset to both the SmartBug team and our future clients.”

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Verasity And XCHNG Partner To Enhance Digital Advertising

Verasity’s Proof of View (PoV)™ technology tackles digital advertising inefficiencies for XCHNG participants

Verasity, a disruptive next-generation video platform has announced its participation in OnXCHNG, the XCHNG partner program. Created by Kochava Labs SEZC (“Kochava”), a research and development subsidiary of Kochava Inc., XCHNG is a revolutionary blockchain technology that centers around insertion orders (IOs, otherwise known as advertising contracts) and a verifiable ledger for the buying and selling of digital ads.

Verasity’s blockchain-enhanced Proof-of-View (PoV)™ technology is the perfect complement to companies on the XCHNG platform because of its ability to dramatically reduce ad fraud. It ensures that advertisers who book campaigns across Verasity’s ecosystem via XCHNG will receive transparent audience metrics and a dramatic reduction in ad fraud.

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Traditional programmatic ad tech ecosystems are battling against trust issues and ad spend waste. XCHNG and Verasity are developing technologies for different ends of the media ecosystem, both of which will deliver on new decentralized frameworks with immutable and transparent data with the goal of ensuring ad dollar spend efficiency.

“We are excited to have Verasity on board and part of our OnXCHNG partner program. During our meetings at Consensus 2018, it was quite evident that Verasity and its Proof-of-View technologies provide marketers in the digital advertising ecosystem with a completely unique service,” said Charles Manning, CEO of Kochava. “XCHNG is quickly onboarding a broad range of partners to accelerate the growth of our marketplace and to address the most urgent problems of the industry. Ad fraud is one of the most pervasive problems in digital advertising and with Verasity’s Proof of View technologies, participants on the XCHNG platform will have greater visibility and control.”

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“Since the idea behind Verasity was conceived, we have sought to partner with companies who have the same vision and mission—to stop the fraud, kick out the bots and create a better, more transparent system for all,” said Chris Gale, Co-founder of Verasity.

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InMobi Forms Strategic Partnership with Microsoft to Power New Cloud-Based Enterprise Platforms for Marketers

Collaboration combines the power of the cloud with cutting-edge technologies such as AI and data to provide actionable insights for marketers in a mobile world

InMobi, a global provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world.

Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi’s Advertising Cloud. The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analyzing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.

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“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” said Satya Nadella, CEO, Microsoft. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.”

With this partnership, InMobi will move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities. With more regions than any other cloud provider, Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.

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There has been a fundamental shift in the advertising and marketing industry, with far more advanced technologies available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices. InMobi, with its new AI-powered Marketing Cloud, is at the forefront of these changes and evolving beyond its pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.

“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO, InMobi. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”

The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including AI, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.

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OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

OpenX, the world’s leading independent advertising technology provider, today announced the company is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company as its business continues to experience strong international growth. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore during a presentation on the need to bring greater quality and innovation to the digital advertising market globally.

“Digital media, and in particular mobile advertising, has created a massive opportunity for advertisers, publishers and technology companies in Southeast Asia and the growth of programmatic technology is opening up even greater possibilities to drive consumer engagement at scale”

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Expansion to Southeast Asia will supplement OpenX’s already strong presence in other Asian markets, most notably Japan, where the company ranks as the second largest digital advertising exchange behind Google.

Digital advertising in Southeast Asia surpassed $2 billion in 2017, growing 20 percent year-over-year, according to a recent eMarketer report. Mobile and in app engagement dominate in the region and OpenX’s leadership position as one of the world’s largest mobile exchanges will further accelerate the company’s growth in markets such as Singapore, Indonesia, Thailand, the Philippines, Malaysia and Vietnam, where mobile will comprise the majority of all digital ad spend by 2021.

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OpenX’s investment in APAC will continue throughout 2018 with increased headcount and expansion into additional markets, including Australia. This move comes after OpenX experienced recent momentum in Japan, including 52 percent year-over-year growth in revenue, the hiring of a new senior business leader and the doubling of publisher partnerships in the region.

“Digital media, and in particular mobile advertising, has created a massive opportunity for advertisers, publishers and technology companies in Southeast Asia and the growth of programmatic technology is opening up even greater possibilities to drive consumer engagement at scale,” said Jason Fairchild, co-founder of OpenX.

Fairchild continued, “Marketers and publishers alike are seeking technology partners that have made real and measurable investments in quality while at the same time have invested in innovative mobile app and video ad formats that drive meaningful engagement for consumers. We look forward to supporting the leading content creators and app developers throughout the region to grow their businesses with the highest quality, innovative advertising technology solutions we have been known for more than a decade.”

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CSI’s Virtual Observer Integrates WFO for Talkdesk Environments

Coordinated Systems, Inc. (CSI) has joined the Talkdesk AppConnect Marketplace. This partnership enables quality management, screen capture and robust Workforce Optimization options for Talkdesk customers.

WFO-enable your Talkdesk cloud contact center experience now!

This integration combines the best-of-breed cloud-based contact center services and workforce optimization (WFO) applications of Talkdesk and the CSI Virtual Observer WFO platform. Together, this partnership further enables Talkdesk and CSI to deliver an integrated and robust overall contact center solution to new and existing customers.

CSI’s flagship product, Virtual Observer (VO), is a workforce optimization solution specifically designed for the cloud-enabled, modern contact center. VO extends the Talkdesk platform to offer integrated Omnichannel Recording, Quality Management with Screen Capture, and industry leading pre-built connectors to embed WFO within CRM applications such as Salesforce, Oracle Service Cloud, Zendesk and ServiceNow. Contact centers are becoming more CRM-centric, with CRM becoming their preferred workspace. With a single sign-on functionality, Virtual Observer provides WFO capabilities directly within the CRM environment. The Quality Management suite includes screen capture which, along with integrated audio recordings, gives a complete live view of agents’ customer interactions. These components working together offer superior visibility into contact center operational performance and customer intelligence.

“We are extremely excited about entering into this partnership with Talkdesk and becoming an essential component in their contact center ecosystem,” said Rich Marcia, Marketing Director for CSI.

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Talkdesk with Virtual Observer benefits multiple employee roles within the contact center. Supervisors and Managers can save time and redistribute effort through automation. The integrated solution also assists QA staff and workforce management specialists in optimizing their everyday workload.

The integrated VO – Talkdesk platform is seamless in operation and functions as a unified, robust enterprise contact center solution to end customers. A WFO-enabled cloud contact center platform such as Talkdesk with Virtual Observer is an essential requirement within a contact center customer journey. The combination of the entire available integrated WFO feature set makes Talkdesk a top-tier option in the enterprise cloud contact center space.

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Kespry Announces Enterprise-Grade Inventory Management for Mining and Aggregates Companies Designed to Drive Profitable Operations

Kespry now enables customers to monitor, reconcile, and manage inventory data across sites, and import data from enterprise systems such as SAP BW®, Oracle JD Edwards EnterpriseOne®, and ViewPoint®

Kespry today announced the availability of enterprise-grade inventory management for mining and aggregates companies. This new offering maximizes profitability by enhancing the ability to monitor, reconcile, and manage inventory data across sites, product lines, and divisions. Additionally, Kespry users can now reconcile data from their drone surveys with data from ERP and other systems of record for production and sales data, including SAP BW®, Oracle JD Edwards EnterpriseOne®, and ViewPoint®. This data can then be used to make better production decisions, inform sales teams of available product, and reduce write-downs by finance teams.

“Physical inventory accuracy is a defining element of profitability for our 200+ mining and aggregates customers, and we’re excited to make the process of delivering accurate data much simpler,” said George Mathew, Chairman and CEO, Kespry. “Our unique combination of drone-based topographic surveys, cloud-based analytics, and inventory management capabilities provide a single source of truth for every site, product line, and organization. With over 25% of all aggregate material in the US now measured with our aerial intelligence platform, Kespry’s new enterprise-grade inventory management will have an even greater materiall impact on an industry with tight profit margins and highly-variable demand.”

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Mining and aggregates companies have been increasingly adopting high-accuracy inventory measurement from drone solutions to improve profitability and reduce write-downs from end-of-period financial reporting. However, until now, many production managers or accounting teams have been forced to attempt to reconcile aging and inaccurate ERP data with up-to-date accurate drone data. This is typically done with complex spreadsheets and manual adjustments. Now with Kespry, a customer can save time wasted on manual Excel work and identify discrepancies in inventory data faster to avoid costly issues such as overproduction.

“The new Kespry inventory management features will allow me to track specific products across multiple sites,” said Brian Biggerstaff, Estimator, CSA Materials. “This will help CSA Materials most efficiently put high-demand materials where we need them.”

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“Kespry will allow us to quickly and easily see how much of a specific product is available at each of our locations,” said John Newell, Aggregate Operations Manager, The Dolomite Group, A CRH Company. “This will help The Dolomite Group effectively utilize its plant network to better serve our customers.”

Whether an employee is on the work site or in a remote office, cloud-based, integrated Kespry inventory data is instantly available on all devices. That means teams in multiple locations can benefit from visibility into site-wide current materials, fostering a collaborative environment and enabling transparency across functions including operations, sales, accounting, surveyors, engineers, and management.

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Paymetric Integrates SAP Digital Payments with SAP S/4HANA® Cloud

New Paymetric solution built on SAP Cloud Platform supports secure credit card and real-time global payment transactions

Paymetric, Inc., a global leader in secure electronic payment solutions for enterprises, announced today the release of its solution platform integrated with SAP S/4HANA® Cloud.

“With this new solution, businesses that use SAP technology are now able to use Paymetric for digital payments worldwide,” said Cameron Balash, Senior Vice President of Paymetric. “Built on the SAP Cloud Platform, our integration means SAP’s business solutions now support both credit card and real-time global payment transactions in a highly advanced, secure environment.”

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The SAP digital payments add-on enables the integration of Paymetric’s Cloud-based payments gateway for all relevant SAP S/4HANA Cloud solutions. Paymetric’s gateway can be configured for use on SAP S/4HANA Cloud, SAP® Commerce Cloud and others. The digital payments add-on is the single gateway from the SAP S/4HANA Cloud to the Payment Service Providers (PSPs) helping customers in several ways:

  • Significantly reduces cost – Pre-built integration enhances speed to revenue, while improving efficiencies in both the sales and cash reconciliations processes.
  • Mitigates risk – SAP S/4HANA is a proven solution backed and operated by SAP, which eliminates the number of third parties handling sensitive data in transactions.
  • Provides flexibility – It simplifies activation and deactivation of PSPs with no lock-in effect, which improves annual price negotiations.
  • Supports a future-oriented digital payment strategy – With Paymetric’s integration, future advancements and new payment methods will be easily added on at a customer’s request.

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TIBCO Furthers Integration Technology Leadership with Cloud-Native, API-Led Connectivity for Businesses of all Sizes

TIBCO Cloud Offers Industry-Leading Integration, API Management, and Messaging on one Platform to Solve the Toughest Application Connectivity and Development Challenges

TIBCO Software Inc., a global leader in integration, API management, and analytics, is hosting select partners and customers at the 2018 TIBCO Scribe Conference in Boston, where attendees will hear about the evolution of TIBCO Cloud™ Integration (TCI), including the latest addition to TCI: TIBCO Scribe®. With the broader capabilities of the TIBCO® Connected Intelligence Cloud platform, the Scribe® vision for business-led integration is positioned to build on its stance as an industry leader, and TCI continues to grow as one of the most complete, cloud-based integration solutions in the market. Thought leaders presenting at the event will expand on this and explore how to take advantage of advanced integration capabilities on a powerful, cloud-native platform to solve any digital business challenge.

Customers and partners using TCI can take advantage of industry-leading messaging, analytics, and low-code process apps, in addition to market-leading API management. The solution also enables deployment of integration workflows and services across any environment, from the managed TIBCO Connected Intelligence Cloud platform and public clouds like AWS and Microsoft Azure, to serverless platforms, edge devices, and any hybrid combination in between, without having to re-factor the underlying business logic.

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The recent acquisition of Scribe Software and the addition of its technology ensures that TCI covers the broadest set of use cases and personas, for businesses of any size to:

  • Connect: Quick, painless cloud connectivity to exchange data across SaaS and on-premises applications;
  • Integrate: Support complex integration patterns, including PaaS/container deployments; and
  • Develop: Build event-driven microservices and serverless functions to support API-led application development.

“At Knowland, we were looking to migrate our sales operations to new, state-of-the-art CRM and front-office systems, to improve our performance,” said Steve Titus, chief technology officer, Knowland. “With the help of our TIBCO Scribe partner, Orion, we were able to leverage Scribe to move off a legacy CRM tool, and achieved a 360-degree view of the customer with connectivity across multiple systems. This helped increase productivity through reduced manual data input and more efficient sales and client services processes.”

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“We’re excited to share with our TIBCO Scribe Conference attendees the latest advancements in our integration solutions,” said Rajeev Kozhikkattuthodi, vice president, product management, TIBCO. “From easy-to-use connectivity, to even more applications, to easily leveraging related capabilities like API management within the TIBCO Connected Intelligence Cloud, we’re continuing to deliver solutions that address real-world problems for our customers and partners.”

Other technology previewed at the event includes intelligent, machine-learning-based data mapping, powered by TIBCO’s Project Flogo®, and native web components embedded within SaaS applications, such as Salesforce, making it even simpler for customers to define and administer application integration.

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X2Engine, Inc. Releases X2CRM Enterprise Version 7.0

X2CRM Enterprise Provides Increased Levels of Customer Engagement and Behavior Monitoring Across All Modules, Improving Business Value and Efficiency

X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announces the release of its latest edition—X2CRM Enterprise 7.0.

X2Engine is revolutionizing a software industry that has become ineffective due to old proprietary coding options, inferior data management practices, and outdated Cloud infrastructure. The new X2CRM Enterprise Version 7.0 advances the company’s innovative product line.

“The 7.0 release takes the X2 Marketing Automation layer to a new level that represents the most sophisticated enterprise platform available. The Marketing Automation powers all modules and functionality within the X2CRM Enterprise. It focuses on customer engagement through better segmentation by Leads, Contacts, Accounts, and Opportunities, and manages the customer acquisition and interaction process through workflow automation, identifying and responding to customer behavior changes throughout the customer journey,” said David Buchanan, CEO of X2Engine.

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While the open source version was released mid-October, the Enterprise edition unveils advanced features that identify the status of the customer relationship and designate the appropriate communication path. It offers affordable pricing starting at $35 US user/month (minimum of three users) for X2CRM VPS, the Shared SaaS solution.

New Functionalities and Features Provided by Enterprise 7.0

The Enterprise 7.0 release expands functionality, segmentation, communication management, and reporting, allowing customer service and engagement to be a ubiquitous enterprise mindset, not relegated to a single department. Enterprise customers will embrace X2CRM’s 7.0 release as the platform to improve their customer experiences because it will enable them to design processes and communication paths easily, manage specific communication permissions, and provide advanced campaign reporting, without needing to hire consultants or require coding for customizations or extensions.

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Enterprise 7.0 Release Updates:

• Mass Email Delivery Advancement—Messages can be customized according to user profile and behavior, then thousands of emails can be delivered within an hour. This enables large B2B and B2C companies to simultaneously share information with their contact base via email, for congruent user communications.

• Complex (Activity Triggered) List Management and Listability—Several list types can be created within X2CRM, including call lists, mailing lists, and so on. Lists can be classified as ‘build, save, and edit’ based upon leads, opportunities, accounts, and contact behavior or statuses, according to X2Process stage and associated activities. This granular control allows automated multi-channel communication progression operated through any module.

• Automated A/B Testing—Email campaigns can be tested against each other based upon campaign performance, and, once the higher performance campaign is identified, it can auto-send to the remaining recipients. The A/B testing improves results and communication performance.

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• Multiple Campaign Management—Schedule email campaigns for any module, using designated templates or trigger campaigns after a contact’s process activity completion. Multiple Campaign Management allows any department to design and execute consistent email communications, while sharing the contact’s response and engagement amongst departments.

• Reporting—Several aspects within X2CRM Enterprise have upgraded reports including campaign management reports, subscription reports, workflow activity counts, administrative dashboard with CPU, memory, and disk usage, to improve scale and user engagement.

• Advanced Subscription Management—X2CRM permits users and customers to control their subscription and list inclusion at a granular level. By implementing multi-suppression list support, multiple levels of unsubscribe/privacy policy compliance is easy to manage.

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