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Act-On Announces Continued Growth and Industry Expert, Customer Recognition

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November 13, 2018

Act-On Announces Continued Growth and Industry Expert, Customer Recognition

Upward trajectory for Act-On highlighted by analyst reports, customer satisfaction ratings, and new key vertical clientele

Act-On Software, the leading Adaptive Marketing platform that helps make marketing more personal, has announced its upward trajectory in critical areas – industry expert and customer recognition as the leader. As the company continues to be cash-flow positive, which occurred for the first time this year in company history, this momentous direction serves as the underpinnings for long-term stability, growth, and industry leadership.

Reommended: Understanding the Value of Journey Optimization Through Use Cases

At the time of this announcement, Kevin Williams, Senior VP of Customer Success, said, “We’re heavily investing in our customers’ success and we love that this investment is paying off in driving success in their marketing goals overall.”

Kevin added, “This translates to great customer reviews and a #1 rating in customer satisfaction on this new Marketing Lead Management Vendor Landscape report.”

Currently, Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive.

In addition, Act-On won significant new business opportunities across a variety of industries.

Many of these new customers cut across the key verticals of Act-On’s focus, including manufacturing, financial, technology, higher education, and business services. Examples of new customers include Bemis Manufacturing Company with 1,600 employees, ISBA Mutual Insurance, and Rehmann, which is one of the largest CPA and financial services firms and member of Nexia International, an association of independent accounting firms with 590 offices in over 100 countries worldwide.

Analyst Reports Laud Act-On for Its Customer Satisfaction and Innovation

In a key new industry report published recently, the Vendor Selection Matrix for Marketing Lead Management SaaS and Software, Act-On had the highest score in the two highest level categories of Strategy and Execution. In addition, Act-On received the highest marks in the analysis for several other analysis sub-categories, including customer satisfaction, breadth, and depth of solution offering, and vision and go-to-market strategy.

“What makes us most excited about this report in scoring #1 overall is the balance of emphasis placed on actual customer feedback and expert analyst perspective,” said Adam Mertz, VP of Marketing and Strategy at Act-On.

Adam added, “Some of the most widely known industry analyses rely very heavily on the analyst’s opinion only, while others depend mainly on customer reviews. Act-On is proud to be considered a top vendor across virtually every industry analysis, but find this blended approach a testament to both our customers’ opinions and an expert’s view of our current platform and go-forward vision.”

Customer Satisfaction Ratings Continue to Increase

Act-On also saw its highest customer satisfaction ratings of the year in Q3, averaging 94 percent. The consistent positive feedback from customers directly correlates to its state-of-the-art support and innovative vision for customer success.

In the last year alone, Act-On has invested in a comprehensive onboarding program and onboarding teams for new customers that includes virtual and/or in-person new customer bootcamps, created a new support certification program for OEM partners, introduced a new online university with 50+ classes for on-demand learning, further enhanced its deliverability services offerings, and hired dozens of new professional services and support team members.

Act-On makes customer data actionable, enabling marketers to strategize better business outcomes, drive more relevant multi-channel marketing, and generate higher customer lifetime value–all with the fastest time-to-value.

Unbabel and Zendesk Announce Chat Integration to Remove Pain Points in Customer Service

Sudipto Ghosh

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November 13, 2018

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Unbabel and Zendesk Announce Chat Integration to Remove Pain Points in Customer Service

Leading AI scaleup and Translation-as-a-Service specialist, Unbabel, extends integration capability with customer service platform on Zendesk Chat

Unbabel, the Translation-as-a-Service provider that blends Neural Machine Translation with a global crowd of human linguists to break down language barriers between enterprises and their customers, has announced the extension of its integration with Zendesk, one of the world’s leading customer service and engagement platforms.

Zendesk_Unbabel — Zendesk + Unbabel Integration

At the time of this announcement, Vasco Pedro, CEO and co-founder of Unbabel, commented, “This latest development in the partnership between Unbabel and Zendesk will remove traditional pain points in the customer service experience. Whereas previously, receiving support in your native language could be impacted by a range of factors from team illness or holiday to seasonality, today we are providing users with an always-on support network.

Zendesk customers will now be able to experience Unbabel Chat for the first time (building upon existing Support and Guide functionality) bringing near-real-time translation to the platform’s instant messaging platform, and solidifying Unbabel’s role as the Premier Translation Partner of Zendesk.

Unbabel cements its position as Premier Translation Partner of one of the world’s leading customer engagement platforms.

Unbabel’s unique platform, used by a range of global brands like Facebook, easyJet, UnderArmour, and TomTom, increases customer satisfaction by enabling businesses to communicate with their customers in their native language immediately.

First public demonstration to be held at Zendesk’s ‘Relate’ event in San Francisco 12-14 Nov – Unbabel a Gold Sponsor

Another new tool from Unbabel will be used by Zendesk to analyze a sample of their tickets and create a language report focused on the languages their customers and agents are speaking. This report measures how well teams handle multilingual tickets, highlighting and detailing mismatches between the requests and the replies, speed to the first reply, customer satisfaction and so on.

Vasco added, “We’re hugely impressed by the incredible ecosystem that Zendesk has built over the past decade-plus and we are incredibly excited to partner with them to provide even more value to our joint customers.”

There will be a public demonstration of the latest Chat integration at ‘Relate’, Zendesk’s flagship event in San Francisco, which runs from 12th-14th November. Unbabel will be a Gold Sponsor of the event for the first time and can be found at Stand G:2.

Currently, Unbabel’s “Translation as a Service” platform allows modern enterprises to understand and be understood by their customers in dozens of languages. Backed by Scale Venture Partners, Notion, Microsoft Ventures, Salesforce Ventures, Samsung NEXT and Y Combinator, Unbabel is accelerating the shift to a world without language barriers.

What Is Digital Transformation; And What It Isn’t!!!

Adam Hatch

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November 13, 2018

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What Is Digital Transformation; And What It Isn’t!!!

As companies in every industry focus on their digital transformation plans, the term itself gets murkier and murkier. In a sea of jargon and marketing lingo, it’s hard for many to answer the question: What exactly is digital transformation in 2018?

Confusion exists for good reason. Companies have invested billions in information technology for decades and embraced the internet for all the revolutionary impact it has on business processes and commerce. You’d be hard-pressed to find a B2B company that hasn’t digitized any of its processes, whether through CRM platforms, ERP systems or more. Is this not digital transformation? Is this not a journey we’ve been on for many years? What’s different?

Let’s walk through what digital transformation is (and, importantly, what it is not), so you can assess, build and implement your own digital strategy.

What Digital Transformation Used to Be

Looking back on how businesses have embraced technology to reshape processes over the years, digital transformation has emerged in three waves. The first two, while important, are notably about serving the needs of the enterprise itself, with less focus on the needs of the buyer.

The First Wave

The initial round of digital transformation encompasses technology we take for granted in our daily working environment today. Companies bought technology to increase productivity and simplify internal processes: ERP systems, automated payroll systems, basic HR platforms and more.

Remember when you had to request personal time off by submitting physical paperwork? That was before this first wave of digital transformation — one that made life easier for businesses but didn’t address the customer.

The Second Wave

After digitizing internal processes, businesses embraced the second wave of transformation: digitizing relationships with buyers. For example, if you were a glass supplier to auto manufacturers, you’d need a way to sync up your own digital systems to trade information more easily. You’d sign an OEM agreement and digitally replicate the same processes you previously completed over the phone or on paper.

With technology, you could more easily receive and confirm orders from buyers, exchange funds, and automate general basic processes. While this wave allowed businesses and buyers to interact more efficiently, it didn’t fundamentally alter the relationship. Sales didn’t happen over the web, businesses just started bringing processes online to simplify what was already happening.

These two waves share a common theme:

Essentially, they allowed businesses to do more with less people. That’s great. But today, that’s a given. If you’re still at this stage, you’re not undergoing a true digital transformation — you’re just catching up. So what does it mean to undergo a digital transformation today?

What Digital Transformation Means Today

The Third Wave

This last phase — put simply, is about how businesses can sell more stuff to more people. How can we get customers to spend more than they would otherwise? How can we reposition our brand as not just a seller of products, but truly a solution provider that helps solve our buyers’ problems?

This means creating engaging experiences for any potential buyer, not just those we have existing relationships with. B2B buyers are independent; in fact, 59 percent of B2B buyers want to research online rather than interacting with a sales rep. And while the complexity of B2B process ensures it will never perfectly mirror the B2C experience, the third wave will bring about the customer-centricity that buyers are used to as consumers.

Smart leaders are thinking the way they do everything. How do you sell a fleet of bulldozers to a new customer? How do you enable a buyer to get replacement parts for a jet plane, without always talking to a sales rep? Finding the answers to these questions require business process innovation, not just automation.

While companies have spent the last few years mastering efficiency, they face a new challenge. It’s not just about streamlining processes anymore — it’s about creating entirely new ones. While the first waves of transformation brought existing processes online, this last wave truly empowers the end customer.

This latest phase of digital transformation will not be easy to implement. But it has the most potential for radically transforming your brand value proposition. The winners in the previous phases were adept at digitizing current processes and implementing technology quickly and effectively. The winners in this phase are those that can apply tech to truly innovate the selling process and create new offerings to solidify customer loyalty.

New Dual Sales Leadership at Retarus

Sales & Marketing

STS News Desk

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November 12, 2018

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Alex Dosch and Stefan Rath return to Retarus and assume responsibility for sales worldwide

Alex Dosch is taking over responsibility for Retarus’ sales and marketing in the German-speaking countries, as well as Benelux and the UK, while Stefan Rath will be responsible for all other global subsidiaries. The announcement of these new dual heads of sales sees two vastly experienced managers make their returns to the information logistics specialist. They are tasked with boosting the growth of the company over the long term by expanding and developing the global sales network – contributing to the continued success story of the enterprise. Alex Dosch and Stefan Rath report directly to Martin Hager, Retarus’ founder and CEO.

As Senior Vice President International, Stefan Rath will take full charge of all sales activities for the USA, the APAC region as well as all other sites around the globe.

The twin head solution bolsters Retarus with an essential precondition for the strategic development and expansion of global sales. The emphasis will mainly be placed on strengthening synergies between the various country organizations and on establishing and developing long-term sales partnerships. Apart from reinforcing Retarus’ continental European home markets, the move is also aimed at driving channel and direct sales on the North American market. The company is also set to continue progressively ramping up its business in the APAC region, which has been highly successful in recent years.

Alex Dosch will be responsible for Retarus’ sales in Germany, Austria and Switzerland as well as Benelux and the UK in his role as Senior Vice President Sales & Marketing. His attention will especially be focused on merging the Sales and Marketing organizations into a single interdisciplinary go-to-market team. The 45-year-old Dosch has gained around 20 years of work experience in the IT sector. He began his career at Telefónica Germany, where his positions included heading up the large customer sales unit for southern Germany. In 2012, he made the move to Retarus, where he was responsible for all sales as Director Sales Germany. Other management positions followed, at Host Europe Group (now GoDaddy) and on the executive board of PlusServer, the market leader in the field of Managed Hosting Services.

Stefan Rath joins Alex Dosch in returning to Retarus. In his role as Senior Vice President International, Rath will take full charge of all sales activities for the USA, the APAC region as well as all other sites around the globe. The 41-year-old Rath has many years of experience in the finance and IT sectors. After positions at the Unicredit Group and Vontobel, Rath already previously headed up Retarus’ US subsidiary as its President and CEO from 2012 until 2016, where he was instrumental in driving the business in North America forward. In the meantime, Rath has also been Director Global Distribution Partners at Rodenstock GmbH, where he was responsible for the worldwide partner sales channel of Rodenstock and Porsche Design.

“In Alex and Stefan we have managed to recruit two colleagues with excellent sales experience in the cloud services sector, who will continue the sustainable development of our global business while shaping and guiding our future growth”, says Martin Hager, Retarus’ founder and CEO. “We are especially pleased to welcome two former ‘Retarians’ back on board, who already have a great deal of knowledge and understanding of the Retarus spirit, our business and the needs of our customers.”

Versant Health Expands Its National Sales Team

Sales & Marketing

STS News Desk

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November 12, 2018

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Versant Health Expands Its National Sales Team

Versant Health, a leading national managed eye health and vision plan company, continues to grow its national sales team with two regional executives: Kristen Gutierrez and Brett Cavallaro.

Kristen Gutierrez will serve as the Regional Sales Executive for the Northern California territory, while Brett Cavallaro will be responsible for the Ohio, Kentucky, and Indiana territories.

“We are delighted to welcome these experienced sales professionals to Versant Health,” said Tom Luchetta, senior vice president of sales at Versant Health. “They will work to further support the company’s mission to help members enjoy the wonders of sight through healthy eyes and vision.”

Ms. Gutierrez has more than 20 years of employee benefit sales and consulting experience with multiple businesses in the industry, including Sun Life, Met Life and Premier Access.

Mr. Cavallaro joins Versant Health from the SEBO Group, a consulting firm located in Ohio. Previously, he spent 14 years of working in the healthcare industry at Ameritas and Aetna.

Plus One Robotics Names VP of Sales, Announces $8.3 Million Series A Funding Round

Sales & Marketing

STS News Desk

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November 12, 2018

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Plus One Robotics Names VP of Sales, Announces $8.3 Million Series A Funding Round

Plus One Robotics, Inc., a 3-D vision and controls developer for robotic automation in the logistics and e-commerce markets, has announced the appointment of David Scheffrahn as vice president of sales. In his role, Mr. Scheffrahn will lead direct and channel sales efforts.

Plus One’s flagship product, the PickOne Perception System, is the best-of-breed 3-D vision system for the order-fulfillment and parcel-shipping markets. Rising consumer demand for shorter delivery times has increased the need for efficiency in handling and sortation of the millions of packages that must be handled each day.

“The tight labor market and accelerating growth mean these e-commerce operators are eager for improvements in productivity. David’s deep knowledge of our market, customers and partners make him the ideal candidate to lead our next phase of growth,” said Erik Nieves, Plus One Robotics CEO.

Mr. Scheffrahn brings more than 20 years of sales experience in automation and robotics, having previously worked at Yaskawa Motoman Robotics, Rethink Robotics, and most recently, Seegrid.

“I have been in the enviable position to work with the world’s most innovative retailers and supply chain companies. They understand that their employees are their most valuable resource,” Scheffrahn said. “We share their vision to elevate human workers to value-added tasks and reduce their burden of mundane, repetitive work. When I was introduced to Plus One Robotics’ customer community, leadership team and technology, I knew I had to be part of this.”

Additionally, Plus One announced the close of an $8.3 million Series A investment round led by Pritzker Group Venture Capital, with participation from Zebra Technologies. “We are delighted to add two more firms with deep roots in logistics and supply chain to our leadership,” added Erik Nieves. Also participating in the round were Schematic Ventures, Lerer Hippeau, TCL Ventures, ff Venture Capital, Dynamo, and First Star Ventures.

“Already working with some of the world’s premier logistics providers, Plus One’s best-in-class intelligent perception technology and human-centric approach are on a path to redefine how modern distribution and fulfillment centers operate,” said Ty Findley, of Pritzker Group Venture Capital. “Erik, Shaun and Paul bring decades of domain expertise to solve this problem and they are uniquely equipped to capitalize on this large and growing market opportunity. We’re proud to work closely with the team as they scale their vision.”

“We work with early stage innovative companies that share our ambition to drive productive, automated workflows through transformative technology,” said Tony Palcheck of Zebra Ventures. “We continually seek effective solutions that provide a performance edge by intelligently connecting people, assets and data. Plus One Robotics augments manual human labor, freeing up personnel to focus on more value-add activities.”

Luke Siegfried Joins SurveyMonkey as Vice President of Global Enterprise Sales

Sales & Marketing

STS News Desk

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November 12, 2018

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Luke Siegfried Joins SurveyMonkey as Vice President of Global Enterprise Sales

SurveyMonkey ,a leading global survey software company, announced the appointment of Luke Siegfried as Vice President of Global Enterprise Sales. In his new role, Luke will lead a high growth team of enterprise directors and sales managers whose mission is to help companies measure, benchmark and act on customer and employee feedback to drive success.

“Luke is an industry veteran from Google Cloud and Oracle, who is known for outstanding leadership as well as his ability to build high performance teams and drive complex, executive level enterprise sales campaigns,” said Zander Lurie, CEO of SurveyMonkey. “There’s more demand than ever in the enterprise for people’s voices and opinions to be heard in the overwhelming sea of operational data and we look forward to working with Luke to bring our People Powered Data solutions to these businesses.”

Before joining SurveyMonkey, Luke was responsible for leading Enterprise Sales Teams in the San Francisco Bay Area and Southern California for Google Cloud. In this role, Luke’s team partnered with Fortune 500 companies to expand Google’s Cloud Technology Platform for businesses, including Endpoint Devices, SaaS, PaaS, and IaaS.

Earlier in his career, Luke served as Group Vice President of North American Strategic Accounts at Digital River, a leading global provider of Commerce-as-a-Service solutions. He also worked at Oracle as the Regional Vice President of Enterprise Accounts in California, managing a sales team partnering with Fortune 50 accounts including HP, Apple, Walt Disney, Intel, Wells Fargo, and Charles Schwab.

SurveyMonkey’s mission is to power curious individuals and organizations to measure, benchmark and act on the opinions that drive success. The company’s People Powered Data platform enables conversations at scale to deliver impactful customer, employee and market insights. SurveyMonkey’s 750+ employees are dedicated to fueling the curiosity of over 16 million active users globally.

Socialbakers’ Dagmar Ševčíková, Recognized in the 2018 Top Women Leaders in SaaS

Sales & Marketing

Sudipto Ghosh

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November 9, 2018

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Socialbakers’ Dagmar Ševčíková, Recognized in the 2018 Top Women Leaders in SaaS

Socialbakers, the leading AI-powered social media marketing platform, announced that its VP People, Dagmar Ševčíková, has been recognized by The SaaS Report, an annual list that celebrates the accomplishments of 50 women in the SaaS industry, as one of The 2018 Top Women Leaders in SaaS.

The SaaS Report list is comprised of women who were selected based on the detailed nomination submissions they received from each leader’s respective company and industry colleagues. Dagmar Ševčíková was selected from over 3,500 nominations on behalf of hundreds of women leaders. Leadership was assessed across a number of key areas including integrity, intelligence, drive, company culture, and company growth, among other areas.

The SaaS Report celebrates the accomplishments of 50 women in the SaaS industry, as one of The 2018 Top Women Leaders in SaaS.

“We are honored to have Dagmar in our team. Dagmar’s leadership and dedication is an example to us all,” said Yuval Ben-Itzhak, CEO, Socialbakers.

FISION’s Anna Connealy Selected As Minnesota Business Magazine’s 2018 Women Who Lead Honoree

Yuval added, “She has spent her career helping SaaS businesses of all sizes find the right talent to help them grow and scale. She has played a vital role at Socialbakers and is an excellent role model for other women who would like to pursue a career in technology.”

“Today, more than ever, it is important that we recognize and celebrate the accomplishments of women in SaaS, software and the broader technology field. By shining a light on these leaders we can help inspire and encourage today’s younger generation of women to aim high and achieve,” said The SaaS Report Editorial Board.

Prior to her role at Socialbakers, Dagmar Ševčíková held leading Human Resources roles at Microsoft, Avery Dennison and Getronics.

The Benioffs Acquire The TIME Media Brand For $190 Million

Currently, Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ social media marketing platform helps brands large and small ensure their investment in social media is delivering measurable business outcomes.

Susan Thomas Honored As Entrepreneur Of The Year Winner In 2018 Women World Awards®

PatientKeeper Appoints Barry Gutwillig VP of Sales and Marketing

Mobile & Field Sales Enablement

Sudipto Ghosh

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November 9, 2018

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PatientKeeper Appoints Barry Gutwillig VP of Sales and Marketing

Veteran healthcare technology executive joins physician-centric software company to grow its user base of 65,000 physicians

PatientKeeper®, Inc., a provider of EHR accelerator solutions for healthcare providers, today announced that Barry Gutwillig has joined the company as Vice President, Sales, and Marketing, reporting to PatientKeeper CEO Paul Brient. In this role, Gutwillig is responsible for all market outreach initiatives to expand the company’s customer base, business partnerships and awareness in North America.

Barry Gutwillig has 20 years of experience in the healthcare technology industry, marketing and selling enterprise-class software solutions to hospitals and health systems. He has held leadership positions at Lexmark Healthcare, AMICAS (IBM Watson Health) and started his career at Massachusetts General Hospital.

“I’m excited to join PatientKeeper at this moment in both the company’s and the health IT industry’s evolution,” Gutwillig said.

Barry added, “With EHR systems firmly entrenched at hospitals, yet physicians struggling to use them productively, the opportunity for EHR accelerator technology is ripe. The fact that PatientKeeper offers a complete, EHR agnostic physician workflow application suite and modular solutions that address specific, high-priority workflow issues means we can meet a wide range of hospitals’ needs.”

“Barry is a great addition to PatientKeeper’s leadership team,” Paul Brient said.

CEO Paul added, “His experience leading sales teams and building strong customer partnerships and business alliances will serve PatientKeeper well as we embark upon our next phase of growth.”

Currently, PatientKeeper®, Inc. provides technology that streamlines physicians’ workflow to improve efficiency and patient care. PatientKeeper offers a fully integrated application suite and modular solutions that integrate with many existing healthcare information systems to support healthcare providers in adopting technology meeting MACRA requirements and transitioning to value-based care.

AT&T ‘Fusion’, A New Channel Sales Event,…

Remedi SeniorCare Taps Jared Romine as VP of Sales — West Division

Mobile & Field Sales Enablement

Sudipto Ghosh

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November 9, 2018

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Remedi SeniorCare Taps Jared Romine as VP of Sales — West Division

Jared Romine joins Baltimore-based Remedi SeniorCare as the vice president of sales – west division. In this role, he will be responsible for leading the business development efforts as Remedi expands into four new geographies within the next 12 months.

Jared’s proven leadership and vast experience span from running a sales division for a start-up specialty pharmacy group to developing a pharmacy partner network with the leading EHR provider for pharmacy integration services to long-term care facilities. Jared was also directly responsible for growth for a large sales division of a leading long-term care pharmacy provider. Jared’s extensive knowledge with more than ten years in long-term care, including pharmacy sales, cloud-based technology, and remote dispensing make him a welcomed member to Remedi.

Understanding the Value of Journey Optimization Through Use Cases

Jeffrey M. Stamps, R.Ph., president and CEO of Remedi, said, “We are pleased to add Jared to our talented sales team. His skill set and comprehensive long-term care experience will be pivotal as we continue to expand our services nationally.”

A leading innovator in long-term care pharmacy, Remedi SeniorCare brings cutting-edge technology which is transforming the long-term care service model. Remedi redefined medication administration and management with the launch of the PAXIT® automated medication dispensing system, delivering superior accuracy, efficiency, and medication cost reduction.

6sense Launches New Sales Intelligence Experience for Latest CRM Systems

Remedi’s online and electronic tools via MyRemedi® web portal and Electronic Health Record (EHR) integration further drive business management efficiency and overall cost reduction. Remedi SeniorCare committed to its customer-focused approach, supports more than 70,000 residents across 30 states and the District of Columbia, with exceptional customer service, ensuring prompt access to medication delivery, expertise, and comprehensive support.

Upward trajectory for Act-On highlighted by analyst reports, customer satisfaction ratings, and new key vertical clientele

Analyst Reports Laud Act-On for Its Customer Satisfaction and Innovation

Customer Satisfaction Ratings Continue to Increase

What Digital Transformation Used to Be

The First Wave

The Second Wave

What Digital Transformation Means Today

The Third Wave

Veteran healthcare technology executive joins physician-centric software company to grow its user base of 65,000 physicians

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