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PlumRiver to Acquire CenterStone in Move to Standardize B2B eCommerce

PlumRiver Technologies announced that the company has signed an agreement to acquire CenterStone Technologies as part of a strategic move to create a standardized B2B ecommerce interface between manufacturers and retailers.  The acquisition will bring together the industry’s most experienced technology providers behind PlumRiver’s Elastic Suite B2B digital merchandising and ecommerce platform, which is quickly becoming the preferred wholesale procurement solution among retailers.

At the time of this announcement, Tom Detmer, CenterStone CEO, said, “Joining forces with PlumRiver and their Elastic platform is a very positive development for CenterStone and our clients as together we accelerate the delivery of a new standard for B2B ecommerce.”

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Tom added, “Offering Elastic to our entire manufacturing client base, and providing associated retailers with their preferred product procurement solution, will result in stronger and more profitable ecommerce relationships between buyers and suppliers.”

“Elastic is truly revolutionizing how manufacturers merchandise and bring their products to market in a way that has transformed the procurement process for retailers,” said Josh Reddin, PlumRiver Principal and Elastic Founder.

Josh added, “The streamlined and standardized B2B ecommerce solution that retailers have been demanding from manufacturers is now here and it’s in the Elastic platform.”

“Retailers are asking manufacturers for a more seamless, efficient and user-friendly product procurement process creating the need for a more uniform B2B ecommerce and merchandising solution,” said Whit Johnson, PlumRiver Principal.

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Whit added, “Buyer-mandated standardization, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our innovative Elastic platform.”

While the financial terms of the acquisition are not being disclosed, PlumRiver plans to retain nearly all CenterStone personnel including the company’s global technology support team which will be merged with the PlumRiver and Elastic platform client service function.  PlumRiver will continue to support the CenterStone iVendix platform while customers evaluate the optimum timing to upgrade to Elastic based on their business needs and the preferences of their retail partners.

Through platform standardization, the most innovative features and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth.

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QuantumDigital Integrates with MoxiWorks, Joins Extensive Open Platform Network

QuantumDigital, an Austin, Texas-based company making targeted direct marketing simple and fast, announced it has expanded the lineup of service providers with which its solution integrates to include MoxiWorks, a comprehensive, open-platform system for both real estate agents and brokerages.

MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide.

As a result of this integration, both QuantumDigital and MoxiWorks clientele can simply and easily expand lead generation efforts with quality one-to-one response-driven programs. Through automated real estate marketing tools leveraging direct mail, email, social media and more, QuantumDigital and MoxiWorks’ customers have a platform to provide agents with the tools they need to succeed.

“By integrating with MoxiWorks, our national brokerage clients can ensure their agents have access to best of breed technologies to help them be as successful as possible in building and maintaining relationships with prospects,” said Eric Cosway, Senior Vice President and Chief Marketing Officer, QuantumDigital.

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Eric added, “Joining the MoxiWorks network demonstrates QuantumDigital’s continued commitment to delivering on our promise to accelerate sales and engagement for real estate agents and brokers.”

“The integration of QuantumDigital and MoxiWorks is a testament to QuantumDigital’s focus on making direct marketing simple and fast for real estate agents and brokers,” said York Baur, CEO of MoxiWorks.

York added, “We’re thrilled to work with QuantumDigital as the company builds on its over 30-year history of helping brokers and agents strengthen their spheres of influence, shaping real estate success across the nation.”

Currently, QuantumDigital makes targeted direct marketing simple and fast, accelerates sales and engagement for real estate agents, brokers and small to medium-sized organizations.

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Dyspatch and Mailgun Partnership Brings End-to-End Transactional Email Solution for Marketers and Developers

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With Mailgun, Developers and Marketers can more easily collaborate on Transactional Email Workflows 

Sendwithus, the makers of Dyspatch, the Enterprise email production platform, and Mailgun, the developer-focused email delivery platform, has announced a new partnership that enables developers and marketers to easily collaborate on transactional email workflows and share performance data. With this partnership, companies can be assured that their transactional emails are on-brand, easily optimized and that they’ll reach their customers’ inboxes.

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Dyspatch by Sendwithus is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster, by centralizing template creation, approval, and publishing processes.

With developers and marketers focused on different priorities, optimizing transactional emails from a content, branding, and compliance standpoint is an ongoing challenge. By bringing Dyspatch and Mailgun together, marketers and developers have the technical tools they need to create, send, and track customized emails that delight customers. Developers can focus on building great products and marketers can concentrate on creating exceptional, personalized brand experiences. Together, they can collaborate seamlessly to continuously optimize transactional emails that engage customers and drive growth.

“People are building more complex apps every single day, and they need scalable tools that can move dynamically with their application,” said William Conway, CEO of Mailgun.

William added, “Mailgun provides the infrastructure to easily send transactional and marketing emails, while Dyspatch gives marketers the front-end tools they need to create, innovate, and improve upon the content in those emails.”

Mailgun enables developers to plug-and-play their email API or SMTP protocols, in whichever coding language they use, to set up email infrastructure within a company. Dyspatch empowers teams to create and change email content quickly and easily while ensuring each email is on-brand and fully compliant. Dyspatch’s front-end interface allows users to organize templates within workspaces, update content in the easy-to-use visual editor, and leverage built-in device testing.

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“Our partnership with Mailgun is significant, as we have two companies working to solve the same critical challenge but coming at it from different ends of the email workflow,” said Matt Harris, co-founder and CEO at Sendwithus.

Matt added, “Mailgun is laser-focused on helping customers get the best deliverability, with a robust infrastructure and expert services, while Dyspatch establishes a standardized email creation workflow, from building to testing, approval to publishing, that can be implemented across the organization.”

Mailgun is an email delivery engine created by developers for developers. Since 2010, Mailgun has provided deliverability expertise and leading technology via cloud-based email APIs for customers such as Slack, Github, and Lyft. Through its own proprietary technology, Mailgun strives to continuously ensure you can send, receive, and track email effortlessly.

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ReadyCloud CRM is Now Available on Amazon’s Marketplace Appstore

The ReadyCloud CRM app is now available on Amazon’s Marketplace Appstore. It delivers a cloud-powered Customer Relationship Management solution for businesses that sell on Amazon and on other ecommerce sales channels. #ReadyCloudCRM is rocket fuel for customer loyalty and sales in today’s ecommerce world.

Michael Lazar, an Executive at ReadyCloud, commented, “ReadyCloud CRM is an orders-based CRM that was built for ecommerce. “When you connect ReadyCloud CRM to your Amazon seller account, you’ll see something amazing: It will instantly import your orders and create detailed customer profiles based on ecommerce order activity.”

ReadyCloud CRM is a customer satisfaction platform that gives ecommerce merchants the ability to create teams and collaborate on orders, returns, customer feedback, trending products, and events. With ReadyCloud CRM, users can create individual and team tasks, so that no customer or detail is overlooked. Users can also tag orders, create events and know who their best customers are, what they are buying and how often.

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The Amazon Marketplace integration for ReadyCloud CRM supports Fulfillment by Amazon (FBA) merchants with up-to-the-minute reporting on new orders, shipments and deliveries. Orders are displayed with a detailed timeline showing when the order was placed, shipped and even returned. It gives users the complete order lifecycle, at a glance.

“Amazon sellers can get connected to ReadyCloud CRM through the Amazon Marketplace Appstore,” Lazar explains. “Just log into your Amazon seller account, click into the Appstore and search for ‘ReadyCloud CRM’ for more details. We follow Amazon’s best practices for integration, so getting started is easy. Minutes after a seller connects, they’ll see their orders in a whole new light!”

The Amazon marketplace integration for ReadyCloud CRM comes with a 14-day complimentary trial period. No credit card is required. Users can continue service after the trial for just $24/month per user. There are no contracts. Users can cancel at any time.

“We believe all businesses that sell on Amazon deserve a cross-channel CRM solution. That’s why the first two weeks are on us,” Lazar says. “Go ahead and give ReadyCloud CRM a try today, and see why it’s the customer satisfaction platform you’ve been looking for!”

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A cross-channel ecommerce CRM solution, ReadyCloud CRM features robust customer order timelines complete with shipping and return information, invoice and tracking number, notes, group calendar, tagging, email marketing integrations, detailed reporting, shipping profitability reports, tasks and so much more. New features are being added every month.

AgendaZoom, Proof Analytics Team Up to Reveal B2B Event ROI

AgendaZoom was founded by Hood to help clients understand the ROI of trade shows and events, permanently disrupting the “FOMO mentality”

Corporations spend a lot of money to sponsor B2B events. Last year, companies shelled out more than $300 billion to sponsor or otherwise participate in industry and professional events around the world. Yet few companies have any reliable readout on the actual business impact or financial value of those event investments.

AgendaZoom, a division of Pop-Up Media, and Proof Analytics are partnering to help sponsors and speakers better understand where they should be making event investments, how much they should be spending, and what their projected ROI is likely to be. In addition to AgendaZoom’s subscription-based offerings, a free version of the Proof PowerROI™ platform will be available through their website, enabling anyone to make basic cause-and-effect calculations using their data. Companies wanting more robust access to Proof can purchase it online through a link on the AgendaZoom site.

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“B2B events are proliferating, yet few can prove the business value they deliver to their sponsors and exhibitors,” said Julia Hood, CEO of AgendaZoom, a brand started this spring to help companies shine a bright light on event expense and ROI.

Julia added, “Speakers, sponsors and delegates have been at the mercy of events and awards producers when making decisions about how to invest their time and money. AgendaZoom and Proof have teamed up to provide companies with an independent, computed readout on what their short, medium- and long-term ROI from their event investments actually is. The Proof PowerROI™ platform computes the value of their event investments, how long it takes for events to pay off, and how much they should be investing in events versus other marketing opportunities.”

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Launched earlier this spring, AgendaZoom was founded by Hood to help clients understand the ROI of trade shows and events. The company is upending the status quo and permanently disrupting the “FOMO mentality” that causes companies to waste money on events that deliver no real ROI, all while overlooking events that can deliver a great deal of provable business value.  AgendaZoom provides an independent and transparent source of information, reviews, and analytics about B2B events, starting with marketing and business innovation topics and spreading out into industry verticals.

Forging an alliance with Proof Analytics, AgendaZoom will not only be evaluating the potential business impact of a particular event, but will also be offering specific analytics for companies, including value assessments based on market position, sponsorship level, and other factors.

Mark Stouse, CEO of Proof, said, “Marketing is under tremendous pressure to prove value. Today, analytics are revealing a lot about the value of B2B events. Marketers can make much better investment decisions today than they could even a year ago. Probably the most powerful insight is that the quality and relevance of speakers really matters. When event producers focus on real innovation and proven expertise to decide who has the opportunity to present on stage, the business value for sponsors and attendees alike skyrockets. In contrast, when anyone with a checkbook can be a thought leader, everyone sees through that. Proof and AgendaZoom are helping marketers make investments that connect with their customers and matter to their businesses.”

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Maropost Named Fastest-Growing Company in North America

Maropost, the only unified customer engagement platform, announced it ranked #35 on Deloitte’s Technology Fast 50™ and #159 Technology Fast 500™, a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy companies in Canada and North America, respectively. Maropost has made the lists for the third year running, with a three-year revenue growth rate of 650 percent.

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Deloitte’s Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, and energy tech companies—both public and private—in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2014 to 2017.

As one of the fastest-growing companies in Canada and North America, Maropost’s three-year growth rate goes far beyond revenue. Since first making the Deloitte lists in 2016, Maropost has grown its employee count by over 60%, expanded its leadership team to include some of North America’s top SaaS executives, and opened a new US office in Chicago, IL.

Maropost’s CEO, Ross Paquette, credits the company’s relentless focus on customer-centric innovation for its success. “With these awards, what they don’t mention is what growth really means. When you talk about revenue, you’re talking about customers,” Paquette says. “Our customers power and inspire Maropost—everything we build, we build for them. For us, this is an opportunity to expand our reach—to bring Maropost to even more companies.”

These past three years on the Deloitte Technology Fast 50™ and the Deloitte Technology Fast 500™ have also been marked by a rapid expansion of Maropost’s platform capabilities. As the company continues to add new features like dynamic content, content and product recommendations, and AI-powered message scheduling, it continues to help companies drive deeper customer engagement.

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“Business is changing rapidly, and what used to work a few years ago isn’t a recipe for what will work in the future,” said Erica Pretorius, Partner and National Leader for the Technology Fast 50™ program at Deloitte Canada. “Fast 50 winners are a beacon of innovation and I look forward to how they will change the business and technology landscape in the future.”

To qualify for the Deloitte Technology Fast 50 ranking, companies must have been in business for at least four years, have revenues of at least $5 million, be headquartered in Canada, own proprietary technology, conduct research, and development activities in Canada and invest a minimum of five percent of gross revenues in R&D.

Along with the Deloitte Fast 50 and Fast 500, Maropost also beat out 495 high-growth Canadian companies to secure a top 5 spot on Canadian Business’ Growth 500. New commerce capabilities coming in early 2019 are set to increase Maropost’s impact even further, as Maropost will enable even more companies to better connect with their customers.

Maropost is a fully unified customer engagement platform, designed to provide a single solution for all areas of business—across marketing, commerce, service, clienteling, referral, and more. Connecting brands with their customers, Maropost unifies customer data to create unified customer experiences.

Tealium Listed on Deloitte’s 2018 Technology Fast 500™

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Tealium Ranked Number 293 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

Tealium, the leader in real-time customer data orchestration, today announced it ranked 293 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America. Tealium grew 278.8 percent during this period.

Tealium’s Chief Executive Officer, Jeff Lunsford credits its ability to provide real-time customer data orchestration with the company’s 278.8 percent revenue growth.

Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices.

He said, “In a time of hyper-connectivity, we have access to our audience almost 24 hours a day, seven days a week. But with increased connectivity comes vast amounts of data for businesses to process – more than humanly possible. As pioneers in the Customer Data Platform category, we are constantly innovating to help organizations unify their data sets from multiple touch points to deliver a valuable customer experience, driven by data insights. This is more relevant today than ever before. Combined with our team of tech experts and our obsession with customer service, we are in a prime position to help our clients orchestrate their data across their entire business.”

“Congratulations to the Deloitte 2018 Technology Fast 500 winners on this impressive achievement,” said Sandra Shirai, vice chairman, Deloitte LLP, and U.S. technology, media and telecommunications leader. “These companies are innovators who have converted their disruptive ideas into products, services, and experiences that can captivate new customers and drive remarkable growth.”

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“Software, which accounts for nearly two of every three companies on the list, continues to produce some of the most exciting technologies of the 21st century, including innovations in artificial intelligence, predictive analytics, and robotics,” said Mohana Dissanayake, partner, Deloitte & Touche LLP, and Industry Leader for technology, media and telecommunications, within Deloitte’s audit and assurance practice.

Mohana added, “This year’s ranking demonstrates what is likely a national phenomenon, where many companies from all parts of America are transforming the way we do business by combining breakthrough research and development, entrepreneurship and rapid growth.”

About Deloitte’s 2018 Technology Fast 500™

Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2014 to 2017.

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In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD, and current-year operating revenues of at least $5 million USD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.

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Vendasta Among Deloitte Technology Fast 500™ Companies

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Saskatoon-based Software Company Receives Honor on North American Ranking from Deloitte

Vendasta has announced it’s been listed among the fastest growing technology companies in North America on the Deloitte Technology Fast 500. Vendasta ranked #351 for its rapid revenue growth, entrepreneurial spirit, and bold innovation.

The award distinguishes the fastest growing technology, media, telecommunications, life sciences, and energy tech companies with the highest revenue-growth percentage over the past four years. Vendasta secured its rankings with 225% percent in revenue growth from 2014 to 2017.

“Being named to this program is a great reminder of how far we’ve come in a short time,” said Vendasta CEO Brendan King.

Brendan added, “It’s critical to stay in fifth gear if you’re going to see success in building software, and we’ve been lucky enough to maintain that pace thanks to the great team we’ve put together.”

To qualify for the Deloitte ranking, companies must be in business for at least four years, have revenues of at least $5 million, own proprietary technology, conduct research, and development activities, and invest a minimum of five percent of gross revenues in R&D.

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“Congratulations to the Deloitte 2018 Technology Fast 500 winners on this impressive achievement,” said Sandra Shirai, vice chairman, Deloitte LLP, and U.S. technology, media and telecommunications leader. “

Sandra added, These companies are innovators who have converted their disruptive ideas into products, services, and experiences that can captivate new customers and drive remarkable growth.”

“Software, which accounts for nearly two of every three companies on the list, continues to produce some of the most exciting technologies of the 21st century, including innovations in artificial intelligence, predictive analytics, and robotics,” said Mohana Dissanayake, partner, Deloitte & Touche LLP, and Industry Leader for technology, media and telecommunications, within Deloitte’s audit and assurance practice.

Mohana added, “This year’s ranking demonstrates what is likely a national phenomenon, where many companies from all parts of America are transforming the way we do business by combining breakthrough research and development, entrepreneurship and rapid growth.”

Vendasta previously ranked #349 on the Technology Fast 500™ list in 2017, #49 on the Technology Fast 50™ list in 2016, and #33 on the Technology Fast 50™ list in 2015.

Vendasta is a software company that builds a platform for helping local businesses with digital marketing. The Vendasta platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses around the world.

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Study: UK Field Sales Reps Spending Just 27% of Their Time Actually Selling

 Field Sales Reps prevented from doing their job by relationship, data, and technology friction that is sabotaging trust and creating inefficiencies

UK field sales reps spend just a quarter (27%) of their working week actually selling to customers, that’s according to a new report from cloud-based mobile sales software provider – Skynamo. Instead of maximizing the time they spend nurturing trusted customer relationships, the average rep loses a day a week to admin — which 40% of reps agree directly prevents them from selling more.

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Skynamo’s report, Bridging the Trust Gap that’s sabotaging UK Field Sales, also finds that many sales reps admit to engaging in ‘untrustworthy’ behaviors that only serve to reinforce ingrained negative perceptions towards the sales profession. 67% of reps admit to having lied in order to close a deal — with nearly a quarter (24%) saying they do this ‘always’ or ‘very often’. 59% also agree they “would do whatever it takes to close a deal”. It is no surprise then that over half (54%) of reps believe that, in general, customers don’t trust salespeople.

At the time of this announcement, Brian Howe, Alliances Director of Skynamo commented, “I have been in sales since my first job selling classified ad space 20 years ago, so I analyze this research with equal amounts of compassion and horror. I know how hard it is to close deals and how the pressure to meet numbers in the face of not enough information can push anyone to fudge the truth. But I can’t stand that, in spite of massive advances in technology, this is still the norm. Between Cloud Computing, Mobile Phones and the Internet, we have all the essential components to make it easier for salespeople to access all the information they need to present accurate information, yet clearly, the dots aren’t being joined up.”

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But rather than a lack of ethics or a general personality flaw among sales reps Skynamo believes that these behaviors stem from technology and data issues, which result in reps being backed into a corner with little time, not enough information and under pressure to hit targets.

Better access to data and the right technology can help transform the sales conversation and create the means to enable trust, efficiency and performance. The trouble is, this isn’t happening. Over a third, (38%) of reps said technology is currently “more of a hindrance than a help” while 47% believe a lack of accurate customer and product data is preventing them from doing their job well.

Roger Bradburn, Chief Operating Officer and Director, Institute of Sales Management (ISM) added, “Skynamo’s report shines an important spotlight on the real day-to-day challenges experienced by UK salespeople and the lack of resources they have to succeed in what is a very demanding and underappreciated role. For field sales reps to sell effectively and build (a) greater trust in the sales profession overall, they urgently need better access to accurate information about products, the ability to act on that data and simple, easy-to-use tools that are geared towards their needs.”

Field sales management software and mobile sales app, Skynamo, is purpose-built to help reps build trusted and professional relationships with their customers and managers, which results in more sales. GPS technology and integration with backend systems gives sales managers visibility into field sales activity, reduces admin for sales reps and gives reps access to accurate product, stock level, and pricing information while on the road.

Skynamo is used by manufacturers, wholesalers, and distributors with field sales reps who regularly visit an existing customer base to sell products.

Howe concludes: “By removing the relationship, technology and data friction and bringing transparency to the sales environment Skynamo can bridge the divisive trust gap that is sabotaging UK field sales.”

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Step Aside Wunderlist: ReadyCloud CRM Rolls Out Team Tasks to Help Busy E-Tailers Streamline Their Day

ReadyCloud CRM is changing the way that retailers manage their busy day with the addition of Tasks. As one of the biggest feature rollouts the company has revealed yet, Tasks are modeled in the vein of Wunderlist and Evernote to help e-tailers reduce the open tabs on their browser when selling across multiple channels and managing their hectic day.

“The new Tasks feature in ReadyCloud CRM was designed to help busy online retailers stay on track,” comments Michael Lazar, an Executive at ReadyCloud.

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Michael added, “Never overlook an important task, collaborate with instant notes, share files and set dates and events to keep everyone in the know for a smoother operation.”

The new Tasks feature lets users create a Task and keep it private, assign it to a co-worker, or distribute a comprehensive project to a small team. ReadyCloud Tasks are open for team collaboration and track any task through to completion. Every unique task has its own feed, are automatically organized by due date, and are added to ReadyCloud’s Event Calendar for reminders and notifications. Users can also associate customer profiles, orders and product return to a specific Task through tagging.

ReadyCloud_2ReadyCloud_1

“Tasks are super cool,” Lazar infers. “Let’s say you had a large order come in that was flagged for fraud and you wanted your accounts receivable team to review the charge. No problem. ReadyCloud CRM has you covered. Simply access the questionable order, add it to a Task, assign the right team members, add a note and voila: The issue is expedited to the right people for faster resolution!”

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All Tasks created in ReadyCloud automatically generate breadcrumbs, so the user can track their workflow. Tasks can be added to the color-coded calendar, and there are unlimited notes and users that can be included inside of any Task stream.

ReadyCloud CRM includes integrations for many popular shopping carts and marketplaces including Amazon, eBay, Magento, BigCommerce, Shopify, 3dcart, WooCommerce, MailChimp and Constant Contact.

ReadyCloud CRM comes with a 14-day complimentary trial period. No credit card is required. Users can continue service after the trial for just $24/month per user. There are no contracts. Users can cancel at any time.

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“We believe all online retailers deserve a cross-channel CRM solution. That’s why the first two weeks are on us,” Lazar says. “Go ahead and give ReadyCloud CRM a try today and see why it’s the customer satisfaction platform you’ve been looking for!”

Sales teams look out for a powerful rocket fuel for customer loyalty. A cross-channel ecommerce CRM solution, ReadyCloud features robust customer order timelines complete with shipping and return information, invoice and tracking number, notes, group calendar, tagging, email marketing integrations, detailed reporting, shipping profitability reports, and so much more. New features are being added every month.

ReadyCloud starts with CRM, and can be further expanded with premium plugins like #ReadyShipper, a hybrid-cloud shipping software solution, and #ReadyReturns, an automated online product returns solution.

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