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Increasing Reliance on E-Commerce Aids the Global Payment Gateway Market Growth

Buyer Insights

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December 18, 2018

Increasing Reliance on E-Commerce Aids the Global Payment Gateway Market Growth

FinancialBuzz.Com News Commentary

Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offers consumers a much more secure transaction, preventing fraudulent incidents. Primarily, the e-commerce market growth is rapidly accelerating, due to the large influx of online shoppers. According to data compiled by Imarc Group, the global payment gateways market reached USD 10 Billion in 2017 and is projected to reach USD 16 Billion by 2023. Furthermore, the market is expected to grow at a CAGR of 8.1% during the forecast period, from 2018 to 2023. The market will continue to grow as more and more businesses adopt payment gateways to help restructure and drive revenue growth. GreenBox Pos LLC , GreenSky, Inc., Net 1 UEPS Technologies, Inc. , Pareteum Corporation , MoneyGram International, Inc.

Payment gateways are also being accelerated by the large number of smartphone users. Over 95% of Americans own a cellphone device of some kind, while 77% of those owners have a smartphone, according to research conducted by Pew Research Center. Many smartphones already offer users a type of payment applications. Consumers can easily send or receive transactions at anytime and anywhere on their mobile devices. “Even as the entire financial industry changes rapidly, nowhere has the change been as evident as in the payments segment. Around the world, banks, consumers, and businesses are making a shift in the way they exchange value,” said Kapronasia in a report. “Technological advances such as more affordable smartphones and the growing footprint and speed of mobile telecommunications networks have enabled this shift as have social-economic factors.”

GreenBox Pos LLC earlier this month, the Company announced breaking news that, “TrustEscrow, a real-time partner payment module, is now live. The new technology is a plug-in to GRBX’s robust TrustGateway system and is an essential part of the Company’s scalability plan. TrustEscrow allows GRBX to meet the demand for the Company’s services as the number of clients, partners, and agents soar. The new toolkit allows agents submitting accounts to GreenBox to get paid in real-time for each transaction.

“Current industry standards for agent residual payments are 30-60 days in arrears. Bringing residual payments from 30-60 days out to true real-time payment gives GreenBox a massive competitive advantage,” stated Ken Haller, GreenBox’s Senior Vice President of Payment Systems. “Clients, partners, and agents are the core of our business. They are a pillar to our sales force and we just injected them with the cashflow needed to continue bringing on new accounts. The days of waiting for residual settlements are over – everyone will be paid instantly and securely through our blockchain technology.”

About GreenBox POS, LLC: GreenBox POS (“GRBX”) is a groundbreaking technology company that builds customized payment solutions for a multitude of industries. The company has developed the fastest and safest way to send and process money using Blockchain technology. The company was awarded 5 provisional patents for its technology. GreenBox POS develops the following main products: POS (Point of Sale software and hardware solutions); DEL (delivery app, APIs to POS and PAY); PAY (payment app, providing financial APIs to all other components); KIOSK (deposit, cash and E-wallet management). All products, services and custom hardware are available now from GRBX. GRBX is based in California with offices in Seattle, WA; Las Vegas, NV; Vancouver, BC, Canada; and HQ in San Diego, CA.”

GreenSky, Inc. is a leading technology company Powering Commerce at the Point of Sale℠ for a growing ecosystem of merchants, consumers and banks. GreenSky, Inc. and American Express recently announced a strategic alliance to bring enhanced digital payments and financing capabilities to help merchants grow their businesses and give consumers greater flexibility in financing their purchases. The multi-faceted collaboration will enable eligible U.S. merchants within the American Express network and the customers they serve to access GreenSky’s proprietary point-of-sale financing solutions. Using GreenSky’s platform and technology, home improvement and elective healthcare merchants that accept American Express will be able to drive incremental sales by providing qualifying customers with options to finance large purchases in a paperless environment. Customers apply for installment loan financing via GreenSky’s mobile app, online or over the phone, and typically receive a decision and transact within 60 seconds. GreenSky will also have access to American Express vPayment, a virtual payments solution, in order to facilitate purchases via virtual account numbers delivered to approved customers. “We’re excited to work with American Express, a global leader in the payments industry that is known for its commitment to providing exceptional value to its customers. We’ve long admired American Express and all that the brand stands for,” said David Zalik, Chief Executive Officer and Chairman of GreenSky. “Combining our industry-leading technology platform with the security and backing of American Express will allow us to continue innovating to meet evolving customer needs.”

Net 1 UEPS Technologies, Inc. is a leading provider of transaction processing services, financial inclusion products and services and secure payment technology. Net 1 UEPS Technologies, Inc. recently announced that it had entered into a strategic relationship with Zapper, the leading South African QR payments technology company with more than a million customers. Zapper’s QR technology and payment platform is one of the most advanced and complete QR payment offerings, and it has operations currently in South Africa, the United Kingdom and the United States. Net1 and Zapper will partner to launch ZappGroup Africa, a company focused on deploying a universal white-label QR payment solution. “We intend to change the face of payments across Africa through innovative payment solutions,” said Herman Kotze, Chief Executive Officer of Net1. “Traditional banks have struggled to service the unbanked population due to limited infrastructure and the high cost of providing last mile connectivity. By leveraging Net1’s existing technologies together with Zapper’s mobile solutions, we can address the needs of 70% of Africa’s population currently underserved by financial institutions. QR payments have transformed China’s payments landscape over the past five years, and we believe our joint efforts will have a similar effect across Africa.”

Pareteum Corporation mission is to connect “every person and everything.” Pareteum Corporation announced earlier this year that an established provider of multi-level marketing plans has chosen the Pareteum Global Cloud Service Platform to extend their connectivity options. Pareteum’s Global Cloud Service Platform (GCSP), paired with its Insights Engine and Ethereum Blockchain application capabilities, will enable Parateum’s newest customer to expand their services and reach larger target audiences. The Company’s customer currently offers multi-level marketing and advertising-sponsored mobile services to subscribers. Those subscribers receive remuneration in the form of cryptocurrency settlements that can be applied toward the purchase of added connectivity and usage for their devices. Pareteum’s Insights Engine will collect, analyze, and, via Predictive Analytics, deliver actionable intelligence and reports to more effectively target new subscribers. Pareteum’s GCSP will also provide software services to meter, rate, provision new customers, deliver bills, and collect payments, as an integrated solution for the Company’s customer’s business operations. Hal Turner, Pareteum’s Executive Chairman and Principal Executive Officer, said, “Pareteum consistently executes on promises made by simply doing what we said we would do. Our new client will now use our artificial intelligent Insights Engine, along with our advanced, software based, computer API applications, for payment services that utilize blockchain, as well as digital payments and settlements. This leading-edge software solution, tailored for the specific uses of our client, means trustful and secure payment system transactions among advertisers, subscribers and our client.”

MoneyGram International, Inc. is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. MoneyGram recently announced that its award-winning MoneyGram.com platform is now available in seven new countries. Customers in Estonia, Finland, Latvia, Lithuania, Malta, Slovakia and Switzerland can send money anytime to over two billion bank accounts and mobile wallets or to any MoneyGram location in more than 200 countries and territories. The Company’s investment in digital services is showing tangible results. Online and mobile transactions have increased 16% year-over-year and digital accounts for 16% of total money transfer revenue. “Throughout 2018 we have successfully delivered on our strategy to expand our digital services internationally. We have increased the availability of MoneyGram.com from three markets to 24 markets in just 10 months. We will continue to build and deploy our digital services to offer our customers more choice and to ensure we are well positioned to compete in today’s competitive industry,” said Alex Holmes, MoneyGram’s Chairman and Chief Executive Officer.

Invoice Cloud and General Atlantic Announce Strategic Partnership

Sales & Marketing

STS News Desk

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December 18, 2018

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Invoice Cloud and General Atlantic Announce Strategic Partnership

Invoice Cloud, Inc., a leading Software as a Service (“SaaS”) provider of vertical software, billing, and payments solutions, announced a strategic partnership with General Atlantic, a global growth equity firm. General Atlantic, which will become the majority shareholder, will invest in Invoice Cloud alongside existing shareholder Summit Partners and Invoice Cloud management to help fuel the company’s next stage of growth.

“Since Summit’s initial investment, Invoice Cloud has consistently delivered on its mission to improve customer experience through innovative, self-service software. We look forward to continuing our partnership as they embark on this next phase of growth.”

Founded in 2009, Invoice Cloud provides cloud-based customer engagement and electronic payment processing capabilities to more than 25,000 clients in the government, utilities, health & wellness, non-profit, and financial services sectors. Invoice Cloud’s leading vertically focused software solutions help clients save on administrative costs, improve customer engagement, and streamline the billing and collections processes.

“We are proud of what our team has accomplished to date and the significant growth we have experienced across a number of key verticals. We are thrilled to partner with General Atlantic in this next phase given their extensive experience in payments and software and their long track record of helping high-growth businesses achieve their long-term goals,” said Bob Bennett, Chief Executive Officer of Invoice Cloud. “Together with the continued support of Summit Partners, our new partnership will position Invoice Cloud to better serve our customers, employees, partners, and achieve even greater success.”

“It has been a pleasure to work alongside Bob and the entire Invoice Cloud team during a period of incredible expansion,” said Matt Hamilton, Managing Director at Summit Partners. “Since Summit’s initial investment, Invoice Cloud has consistently delivered on its mission to improve customer experience through innovative, self-service software. We look forward to continuing our partnership as they embark on this next phase of growth.”

“Invoice Cloud has proven itself as a clear leader in vertical payments and billing automation by providing an innovative product suite that helps its customers improve client engagement and automate business processes. The company has experienced substantial growth to date and is poised to achieve significant scale by leveraging its strong team and world-class technology,” said Jon Korngold, Managing Director and Global Head of General Atlantic’s Financial Services Sector.

“We have been extraordinarily impressed with the company’s vision, customer satisfaction, and market opportunity ahead,” added Paul Stamas, Managing Director at General Atlantic. “We are very pleased to partner with Invoice Cloud and look forward to working with Bob and the entire team to help drive continued rapid growth both organically and inorganically.”

Drawing from 38 years of experience investing in over 300 global growth companies, General Atlantic partners with entrepreneurs and management teams who are building leading, high-growth businesses. The firm has approximately $28 billion assets under management as of June 30, 2018. General Atlantic focuses on investments across four sectors, including Consumer, Financial Services, Healthcare, and Technology, with support from the firm’s global team of experts.

General Atlantic has deep expertise in the software and payments sector, with investments including Adyen, Benevity, BillDesk, Clip, Insurity, Klarna, Network International, and Slack.

Raymond James & Associates served as financial advisor to Invoice Cloud on the transaction.

Comcast Spotlight Appoints Dawn Lee Williamson to Lead Ad Sales in the Southeast Region

STS News Desk

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December 18, 2018

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Comcast Spotlight Appoints Dawn Lee Williamson to Lead Ad Sales in the Southeast Region

Williamson Will Oversee Local, Regional and National Ad Sales for the Company in the Southeast, and Partner with Leadership to Drive Growth Through Innovative, Client-Centric Solutions, Offerings and Partnerships.

Comcast Spotlight, the advertising sales division of Comcast Cable, announced it has appointed Dawn Lee Williamson as Southeast region vice president. In this role, she oversees local, regional and national ad sales for the company in its Florida, Georgia and South Carolina markets.

“Dawn is a versatile and inspiring leader with an impressive background in cultivating strong, cohesive, high-performing teams and a deep appreciation for investing in workplace culture”

Williamson, who joined the company this month, will collaborate with leadership across Comcast Spotlight to drive growth through the creation of client-centric solutions, innovative sales and marketing initiatives and new industry partnerships. She is based in Miami, Fla. and reports to Comcast Spotlight Chief Revenue Officer Brendan Condon. She began her new role this month.

“Dawn is a versatile and inspiring leader with an impressive background in cultivating strong, cohesive, high-performing teams and a deep appreciation for investing in workplace culture,” Condon said. “We are excited to have Dawn join Comcast Spotlight and help drive the company’s holistic and innovative approach to ad sales, strategy and integrated marketing in the Southeast region.”

A two-time Cablefax “Most Influential Minority in Cable” honoree with more than 20 years of experience in the media industry, Williamson joins Comcast Spotlight from Vice Media, where she oversaw U.S. commercial activity – spanning strategy, commercial studio and operations – as senior vice president, head of U.S. advertising sales.

While at Vice Media, she spearheaded the creation of commercial strategies through custom client solutions and agency and media partnerships that drove Vice’s value proposition in the marketplace. Standout commercial opportunities Williamson and her team helped promote include Vice Video Everywhere, the development of globally relevant programs such as Humans of the Year and insights-driven platforms such as Vice Voices.

Prior to Vice Media, Williamson oversaw all commercial activity for BBC World News TV and BBC.com in the Americas. In 2017, Williamson led the North American team in achieving strong business results and helped launch BBC Design, a vertical dedicated to fashion, art and architecture and how technology influences each of those disciplines.

Williamson has also held leadership roles at Turner Broadcasting System in the U.S. and in Latin America. While at Turner, she led the creation of a local, regional and pan-regional strategy that delivered significant revenue growth across Brazil, Argentina, Colombia, Mexico, Venezuela and Peru, as well as the pan-regional market in Miami. At Cartoon Network, she spearheaded the ad sales strategy and helped launch Adult Swim.

Williamson is a board member with the International Advertising Association (IAA) and has served as an executive sponsor for diversity and inclusion initiatives while working at Vice Media and Turner Broadcasting.

SalesTech Interview With Bill Hu, VP of Sales, Certain

Interviews

Sudipto Ghosh

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December 18, 2018

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SalesTech Interview With Bill Hu, VP of Sales, Certain

Tell us about your journey in B2B sales.

After 3 years with PwC Management Consulting, I started my sales career selling networking hardware in a 100% commission job. After a few years, I transitioned to the software world, selling SaaS ERP software (NetSuite), followed by growing into sales leadership positions at Xactly and Gainsight.

What is Certain and how does it ease sales pressures on the business?

Certain provides an enterprise, Event Automation platform that helps marketing and sales drive measurable results from events. Armed with intent data captured during an event, sales teams can take immediate action and follow up with prospects with relevant content and offers.

If not Sales, which other industry would we have most likely seen you succeed at?

If not sales, I’d likely have been on the operations side of sales. I enjoy building organizations that scale and the challenges that go with it.

What are your areas of expertise in sales that helps your team to achieve revenue goals?

I’m passionate about building great teams, managing complex sales processes and collaborating both internally and externally to drive results.

How is Sales in Event Automation industry different today than when you first started here?

I only just recently started at Certain, but from what I’ve seen I think historically sales in this industry have been more focused on the tactical logistics that go into an event. At Certain, we realize what is most important are event outcomes so I’m building a sales team that can speak to how Certain enables large enterprises to see real business benefits like driving increased pipeline from their events.

Sales leaders often quote sports and gaming strategies to explain their sales strategies? Which games/sport would you like to analogize here?

“Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan. Enterprise sales is a team sport. Success often depends more on collaboration and teamwork than any individual performance, especially since we are often selling into large organizations with those inherent complexities.

“Winning means you’re willing to go longer, work harder and give more than anyone else.” – Vince Lombardi

What part of training do you think could improve Client Acquisition and Revenue Development in the sales industry?

Qualification and discovery. The information gathering process never ends and is the basis of any sales rep’s sales strategy and execution plan.

How has ABM and Technographic data changed traditional CRM paths for sales? How do you leverage these new features in your sales cycle?

We’ve really used these new approaches and tools at our disposal to get laser-focused on a handful of accounts. I look for my team to do in-depth account planning working cross-functionally with Marketing and other departments to ensure we are all aligned on the strategy and approach for target accounts.

How do you prepare for an AI-centric world as a sales tech champion?

I’m just constantly on the lookout for any tools that could help my team be more effective and efficient. AI-centric sales tools seem to have made some good strides in the past couple of years.

What do Email Automation tools mean to sales and sales ops teams in 2018?

We can reach out at scale, with better insight into efficacy, so we can make changes at a more rapid cadence.

What do Data Science, Process Automation, Enterprise Planning, and Advanced Analytics mean to modern B2B sales leaders?

We have better technology to understand prospect firmographics and behavior, capture buying signals and intent and take action in real-time. With the data we are able to capture, we can be significantly more personalized in our outreach so sales are delivering the right message to the right prospect at the right time.

What are the major pain points for businesses in putting a 360-degree focus on Sales Ops for better account conversions?

Ensuring you have real-time integrations that power entire process and enable sales to identify when to take action and with what offer or message.

Which events and webinars do you most occasionally attend and why?

I most often listen to software sales podcasts or attend events that give me an opportunity to network, collaborate, learn from other sales leaders.

Thank You, Bill, for answering all our questions. We hope to see you again, soon.

About Certain
About Bill

About Certain

Certain is the leading enterprise event automation platform that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omnichannel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees.

About Bill

Bill Hu joined Certain from Layer––a provider of messaging software for apps––where he served as the vice president of sales, leading go-to-market sales strategies and tripling revenue growth in one year. Before Layer, Hu was the regional vice president of sales at Gainsight, and director of sales for cloud-based sales performance management software company Xactly, where he led the highest performing team, helping drive company growth from $5M to $75M in annual recurring revenue. As a first step in moving Certain’s sales strategy forward, Hu plans to expand the sales team and welcome additional enterprise representatives to build the organization to scale.

Partnerize Opens Netherlands Office to Support Rapidly-Expanding Dutch Client Base

Sales & Marketing

STS News Desk

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December 18, 2018

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Partnerize Opens Netherlands Office to Support Rapidly-Expanding Dutch Client Base

Partnerize, the leading global provider of partner marketing solutions for global brands, announced the opening of an office in the Netherlands to support its Dutch client base and to power rapid expansion in the region. Through its new Amsterdam office, Partnerize will provide local support to its current roster of 11 major brand clients and onboard a number of new brands who are scheduled to launch significant partner marketing initiatives on the Partnerize platform over the next several quarters. Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner marketing programs using artificial intelligence (AI).

To support this rapid regional growth, Partnerize has added two seasoned partner marketing veterans to its team:

Melissa Peters has been named Director of Strategic Alliances Director for the Netherlands. A long-time veteran of the publisher space, Peters joins Partnerize after 6.5 years at Imbull, the region’s largest voucher code publisher. In her role at Partnerize, Melissa will focus on developing the company’s Dutch partner strategy and collaborations in the region.
Joep van den Boer joins Partnerize as Director of Business Development, focusing on the Dutch and Northern European markets. van den Boer joins the company following successful stints at Coniq and Criteo, where he delivered strategic solutions to enterprise advertisers across Europe.

“Brands in Holland are at the forefront of data-driven partner marketing,” said Sean Sewell, co-founder and VP of Revenue, EMEA, for Partnerize. “We are now powering partnerships for many of the largest enterprise brands in the region, including Wehkamp, KLM, Albert Heijn and Coolblue. Our new Amsterdam location and the addition of Melissa and Joep to our team will enable us to deliver outstanding results for clients and partners in the region, and further accelerate our growth.”

Index Exchange Sees Immediate Lift for Publishers After Implementing the Trade Desk’s Unified ID Solution

STS News Desk

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December 18, 2018

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Index Exchange Sees Immediate Lift for Publishers After Implementing the Trade Desk’s Unified ID Solution

Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution. The Trade Desk (Nasdaq:TTD) is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. The partnership between these two independent leaders in programmatic advertising allows marketers and publishers to improve effectiveness by increasing addressable audience reach.

Since adopting the unified ID solution, Index Exchange’s marketplace has seen significant lift in user coverage, or match rates. Index Exchange has seen match rates reach 99 percent, resulting in better audience reach for advertisers and more yield for publishers.

“We are committed to developing new approaches that deliver meaningful results for publishers, buyers, and consumers. We’re excited to partner with The Trade Desk on unified ID, as it raises the entire ad tech industry to a higher standard by improving the efficiency of cookie-based user syncing across the internet,” said Andrew Casale, President and CEO, Index Exchange. “Providing their global cookie footprint at no cost benefits our entire ecosystem, allowing for greater audience addressability as well as faster web pages.”

Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s enormous cookie footprint to increase their own cookie coverage across the independent internet. Additionally, companies have also signed up to receive the unified ID solution from the Index Exchange Header Tag Wrapper. These companies, many of which are seeing significant match rate lift, can ingest the ID into their marketplaces and distribute it to partners, including DSPs.

“The fact that Index Exchange has already seen higher match rates from their implementation of the unified ID solution validates our decision to offer our cookie footprint at no cost,” added Jeff Green, CEO and Founder of The Trade Desk. “We’re excited to see similar results as adoption builds and the solution gains momentum, strengthening the industry at large.”

The unified ID solution is one of a handful of identity solutions that allows industry players to speak the same language when it comes to cookie IDs. As others in the industry adopt universal cookie IDs, the efficiency and effectiveness of digital advertising will continue to improve. Both Index Exchange and The Trade Desk are also working closely with other ID solutions like the Advertising ID Consortium to continue to improve the digital advertising ecosystem.

Fulham Football Club Turns to ChannelAdvisor to Power E-Commerce Goals

STS News Desk

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December 18, 2018

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Fulham Football Club Turns to ChannelAdvisor to Power E-Commerce Goals

ChannelAdvisor Will Support Fulham F.C. to Increase Its Global E-Commerce Footprint on Marketplaces

ChannelAdvisor Corporation , a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced Fulham Football Club has turned to ChannelAdvisor to support its marketplace expansion. Fulham, one of the leading Premiership League football clubs, will leverage ChannelAdvisor Managed Marketplaces to help optimise and grow its e-commerce sales globally.

Fulham has a loyal customer base, and with just 30 percent of its current merchandise sales occurring online, the football club recognised the opportunity to expand its online footprint and attract new fans, particularly from international markets. Prior to working with ChannelAdvisor, Fulham had a limited catalogue of products available on Amazon UK. Now with its full inventory live on Amazon UK with ChannelAdvisor, Fulham has its eyes set on international opportunities, and targets to a launch on Amazon US soon.

“The e-commerce industry is changing rapidly, and it’s crucial that retail businesses can keep pace. With online marketplaces like Amazon constantly evolving, we wanted to determine not only the right strategy, but also work with the right technology partner to help us rapidly expand on this global channel,” explains Sean Davies, Head of Retail and Licensing, Fulham Football Club. “ChannelAdvisor has the perfect mix of platform, tools and expertise to support us on our growth journey and their guidance and advice throughout the process have been unparalleled. With ChannelAdvisor Managed Services we have a team of e-commerce professionals guiding our business strategy and industry insights — while leveraging the full power of the ChannelAdvisor platform. We simply couldn’t have achieved that in-house.”

“Fulham is an iconic brand and we are excited to be supporting them in their e-commerce strategy. Marketplaces can be a powerful growth-accelerator for brands around the world, and we look forward to seeing how Fulham attracts new customers and enables their e-commerce sales to grow as a result,” said Jon Maury, Managing Director, EMEA at ChannelAdvisor.

ChannelAdvisor Managed Marketplaces streamlines time-consuming tasks into comprehensive strategies to help increase visibility and sales on Amazon, eBay, Walmart and more. ChannelAdvisor Marketplaces is a multi-channel solution equipping Fulham with technology and expertise to connect with buyers through third-party sales strategies across an extensive marketplace network across the globe. Fulham will now be able to manage its entire multi-channel strategy on one platform, maximising its effort, reach and results. Additionally, ChannelAdvisor’s in-depth analytics will provide a customised sales approach. Following on from a launch on Amazon US, Fulham expects to expand onto additional marketplaces in the new year.

Fulham is one of over 2,800 leading retailers and brands that rely on ChannelAdvisor’s solutions to drive online performance. ChannelAdvisor helps brands and retailers connect with their consumers and open up new international markets. Sitting at the heart of e-commerce for nearly two decades, ChannelAdvisor enables businesses to sell more, fulfill faster and improve customer experiences.

Gilberts Airs Make-To-Order Production Benefits with Infor

STS News Desk

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December 18, 2018

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Gilberts Airs Make-To-Order Production Benefits with Infor

Air Distribution Products Manufacturer Boosts Capacity and Reduces Training Requirement with Infor Configure Price Quote Application

Infor, a global leader in business cloud software for Enterprise and SMB companies, announced that air distribution product manufacturer, Gilberts (Blackpool) Ltd. has deployed Infor Configure Price Quote (CPQ) in an effort to help boost capacity, enhance production and improve customer service. Integrated with Infor CloudSuite Industrial, Gilberts expects to use the application to help support its initiatives to speed up the customer estimation process, expedite production, and reduce inventory.

With a complex product mix, and hundreds of thousands of variable components earmarked for a just in time (JIT) production model generating volumes of around 100,000 per annum, Gilberts required new capabilities to help drive greater efficiency and service to its customers. A long standing user of Infor CloudSuite Industrial, the air product specialist selected Infor CPQ based on its ability to process a greater number of quote enquiries with fewer resources. It also hoped to reduce training, and to obtain the ability to more efficiently process orders regardless of whether they are make-to-stock or make-to-order.

Gilberts is already seeing benefits with a 50% line entry improvement on quotations and orders placed. In turn, this has led to faster quoting, increased capacity and greater accuracy. This higher degree of control and confidence has not only boosted productivity but training in the estimation process has reduced from around six months to just a few weeks.

“Our product range is hugely complex with prices from £5 to £10,000, and a large amount of variability,” comments Ian Rogers, Sales Director, Gilberts (Blackpool). “As the business has grown, the quotation and subsequent order processing, particularly for more bespoke products, has become time intensive and resource hungry which were at odds with our focus on Kanban, efficiency and service. Infor CPQ has allowed us to expand our capacity and deliver enhanced customer service while reducing training requirements and manual processes involved in the processing of high volumes of complex orders.”

“Make-to-order manufacturing, particularly when combined with make-to-stock manufacturing, inevitably requires superior capabilities to reduce complexity and help ensure seamless production,” comments Simon Niesler, Senior Vice President and General Manager, Western Europe, Infor. “Through eliminating errors and speeding up the quote-to-order cycle, Gilberts is delivering improved customer experiences and is working to ensure orders impact the bottom line faster.”

Alphonso Launches Local TV Ad Analytics and Attribution for Broadcasters and Station Groups

STS News Desk

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December 18, 2018

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Alphonso Launches Local TV Ad Analytics and Attribution for Broadcasters and Station Groups

Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and Tv Audience Extension Across Digital DevicesAdvanced Video AI for Automated TV Ad Indexing Enables Rapid Rollout of Services Across the U.S.

TV data company Alphonso introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights for data-driven media planning and competitive analysis; and closed-loop attribution, for rapid reporting on sales lift and other business metrics, resulting from local TV ads.

The NBC Owned Television Station Group signed on as the first client and has been working with Alphonso Local to offer its NBC owned stations access to Alphonso’s suite of local TV-data-driven software and services. The product is also in trial with other major network groups. Alphonso Local addresses key challenges of the roughly $20 billion local TV ad industry in the US by providing advanced local audience targeting well beyond age and gender, and then connecting local campaign ad exposures to actual business outcomes in a digital-like fashion.

With 34 million opted-in households nationwide reporting viewership data to Alphonso, via multiple major brands of smart TVs and other connected devices in the living room, Alphonso provides deterministic local-market TV viewership data at unprecedented scale, to help local brands pinpoint and measure their TV audiences, and understand their journey from ad exposures to purchases. Local broadcasters using Alphonso Local can work with advertisers to amplify their TV ads, drive traffic into businesses with highly targeted ads and offers, and demonstrate the efficacy of those ads in driving business outcomes.

“Local TV ad budgets are threatened by encroaching social, search and digital platforms which have generally provided granular analytics and data in conjunction with media, even though TV remains the most widespread and powerful medium,” said Ashish Chordia, chief executive officer of Alphonso. “We are enabling broadcasters to pinpoint very specific, local TV audience segments across digital devices with engaging, interactive video ads, and outperform other digital platforms. With the industry’s largest smart-TV viewership dataset we can do this at an unmatched scale for our clients.”

Local Measurement and Attribution
The self-serve, SaaS-based Alphonso Insights offering now enables local broadcasters to help their advertisers understand ad campaign performance with granular, always-on ad metrics for local TV ad campaigns, and connects the dots between linear TV ad views and actual business results such as online or offline purchases, and foot traffic into stores, restaurants and auto dealerships.

Alphonso’s patented video artificial intelligence (AI) completely automates the process of indexing and fingerprinting TV content both at a national and local level; creating metadata on the fly as ads and programs are played out over linear and OTT services. This automation enables the company to scale Alphonso Local in new markets quickly.

It is available today in several top markets including New York, Detroit, Washington D.C., Dallas, Houston, Seattle, Atlanta, San Francisco Bay Area, Phoenix, Denver, Los Angeles, Tampa, and Orlando. Miami, Boston, Philadelphia, and Chicago will be live later this month. Alphonso continues to add more markets at a rapid pace, and plans to cover all major U.S. markets by mid-2019.

“Alphonso is leveling the playing field with our new local offerings. We are arming broadcasters with the real-time analytics they need to effectively monetize local airtime,” said Chordia. “The depth and breadth of our video AI coupled with local viewership data eclipses anything else in the marketplace and will drive a new level of brand investment in local TV.”

TransMedia Group to Introduce “nXus,” a Quick and Easy Way for Groups to Arrange for People in Various Places to Meet at the Most Convenient and Affordable Destination

STS News Desk

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December 18, 2018

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TransMedia Group to Introduce “nXus,” a Quick and Easy Way for Groups to Arrange for People in Various Places to Meet at the Most Convenient and Affordable Destination

TransMedia Group said it was retained to introduce nXus, a new online software that enables companies to quickly arrange for people in various locations to all meet at the most convenient and affordable place for a conference.

TransMedia said its publicity will show how effectively nXus books the most convenient destination for individuals coming from various places that best fits their organization’s budget for a business meeting.

In a single query, nXus Customers can view the total costs of travel at multiple destinations for travelers coming from one or more cities around the globe. Once the destination is determined, nXus is able to quickly book all travelers from this easy-to-use platform.

“Our publicity will show how nXus brings a greater level of flexibility, efficiency and transparency for corporations planning business trips. By quickly finding the best location for all parties to meet, nXus offers a variety of benefits to organizations planning small conferences and meetings,” said TransMedia President Adrienne Mazzone.

According to Mazzone, the benefits TransMedia publicity will highlight include:

Time Saving – by allowing a travel arranger to book all the trips for attendees at one time, including airline, hotel, and rental cars, as needed.

Efficiency –by saving templates for users to explore different timings and travel options.

Cost Saving – by selecting meeting destinations that are the most cost effective as cost difference can be 15% or more between locations.

Budgeting – by shows a total cost estimate that allows companies to budget more accurately and make decisions accordingly.

Visibility – by providing data that is quickly actionable and more immediately measurable as to cost and convenience.

Filtering – by provides the most relevant data tailored to consider preferences of preferred vendors, flight times, and connections.

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SalesTech Interview With Bill Hu, VP of Sales, Certain

Tell us about your journey in B2B sales.

What is Certain and how does it ease sales pressures on the business?

What are your areas of expertise in sales that helps your team to achieve revenue goals?

How is Sales in Event Automation industry different today than when you first started here?

Sales leaders often quote sports and gaming strategies to explain their sales strategies? Which games/sport would you like to analogize here?

What part of training do you think could improve Client Acquisition and Revenue Development in the sales industry?

How has ABM and Technographic data changed traditional CRM paths for sales? How do you leverage these new features in your sales cycle?

How do you prepare for an AI-centric world as a sales tech champion?

What do Email Automation tools mean to sales and sales ops teams in 2018?

What do Data Science, Process Automation, Enterprise Planning, and Advanced Analytics mean to modern B2B sales leaders?

What are the major pain points for businesses in putting a 360-degree focus on Sales Ops for better account conversions?

Which events and webinars do you most occasionally attend and why?

About Certain

About Bill

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Increasing Reliance on E-Commerce Aids the Global Payment Gateway Market Growth

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SalesTech Interview With Bill Hu, VP of Sales, Certain

Partnerize Opens Netherlands Office to Support Rapidly-Expanding Dutch Client Base

Index Exchange Sees Immediate Lift for Publishers After Implementing the Trade Desk’s Unified ID Solution

Fulham Football Club Turns to ChannelAdvisor to Power E-Commerce Goals

Gilberts Airs Make-To-Order Production Benefits with Infor

Alphonso Launches Local TV Ad Analytics and Attribution for Broadcasters and Station Groups

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