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Stirista Launches Unique Omnichannel Retargeting Solution

Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data

Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph is a first-of-its-kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data.

@STIRISTA launches Visitor ID Graph, a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data.

Using Stirista’s database of over 250 million clean, up-to-date, and triple verified data points, Visitor ID Graph is capable of identifying and providing detailed analytics about website visitors, their demographic breakdown, income, name, credit ranges, personal interests, and more. In addition, Visitor ID Graph gives users the option to buy segmented lists of their website visitors. This allows businesses to create and run omnichannel customer retention campaigns across email, social media platforms, display ads, and direct mail. Because this information comes only from previously opted-in data shared by each person, personal privacy is retained.

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“As companies continue to search for new ways to increase brand loyalty while competing with the likes of Walmart and Amazon, they should look inward towards their site visitors,” said Ajay Gupta, CEO of Stirista. “What Visitor ID Graph gives these site owners is the insight they need to create the unique and personalized experiences their customers can’t get anywhere else. With the data from Visitor ID Graph they can create a digital experience which fosters loyalty and ultimately sales.”

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Visitor ID Graph utilizes IP, cookie, and device information data to de-anonymize website visitors by matching to Stirista’s consumer file. The result is the creation of a robust data file which includes the user’s email, name, postal information, and the web pages they visited.

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UNIFY Launches Chatbot for Customer Service Solution

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Cloud-Based Chat Software Solution Helps Businesses Reduce Cost of Contact Centers While Increasing Customer Satisfaction

UNIFY a greater-Seattle based company, announced immediate availability of the UNIFY Chatbot for Customer Service Solution. The Cloud-based solution will allow businesses to be available 24/7 to customers in a responsive manner via a chat interface using bot technology developed by UNIFY.

“UNIFY Chatbots will allow customers to scale up and scale down for their peak season without having to add a significant number of customer service representatives. Our Chatbots will be able to resolve a percentage of the inquires on their own and take them fully to completion. In addition, the Unify Chatbot will also front-end inquires that they can’t resolve thus significantly reducing the time per inquiry for live agents. We expect to see about a 40-50% reduction in the time that customer service agents will need to spend on chat conversations.” said Sandeep Walia, Chief Executive Officer at UNIFY. Positive Customer Impact and Integration to CRM Businesses will be able to significantly improve customer satisfaction and be able to communicate with customers on a channel that customers prefer. Research shows that over 60 percent of Generation X and Y prefer to chat versus emailing or calling a business.

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In addition, businesses will be able to lower their customer service cost by deploying the UNIFY Chatbot for Customer Service solution as it will be the first contact mechanism for customers. UNIFY Chatbot is available via multiple channels including on corporate websites and social medial channels such as Facebook Messenger offerings businesses a very friendly way for customers to get in touch with them. The Unify Chatbot for Customer Solution provides APIs to integrate with the leading CRM solutions such as Salesforce, Microsoft Dynamics 365 for Customer Engagement, ZenDesk and Oracle’s CRM cloud.

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Intelligent Chatbot

The UNIFY Chatbot solution is available in English language across the world. The solution uses machine learning and language understanding coupled with intelligent services to have human-like conversations with customers. “UNIFY Chatbot come with industry accelerators for Airlines, Insurers, FintTech, Hospitality and Retailers. This means that a company in these industries can get a high quality chatbot with much lesser effort and time invested in training the bot. We believe this is very valuable as the quality of the bot is extremely critical for customers to feel comfortable in chatting with a bot” said Pankaj Kumar, CTO of UNIFY.

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Email Validation Service ZeroBounce Boosts Deliverability for Holiday Season Campaigns

Email validation service ZeroBounce helps companies increase the email deliverability of their holiday season campaigns. Committed to email bounce, email abuse and spam trap detection, ZeroBounce supports better sender reputation for businesses of all sizes.

Global marketers using email as part of their digital marketing strategy face constant data decay. According to HubSpot, as of 2018, 30% of email data deteriorates within one year, putting email marketers at the risk of poor email deliverability. With 98%+ accuracy on email validation results, ZeroBounce assists senders in maintaining a thorough email hygiene.

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“Thousands of customers have reached out to us for email validation, and most of them are confronted with high email bounce rates. At the peak of the holiday season, data quality becomes paramount, as major email providers like Gmail are expecting high volume and are adjusting their filters. Over 90% of marketers use email in their digital marketing efforts. ZeroBounce is here to support those efforts and ensure an entire suite of solutions to email marketing challenges,” says ZeroBounce CEO Liviu Tanase.

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ZeroBounce offers a secure, easy-to-use email validation platform, as well as a recently upgraded email verification API. Once installed on any subscription form, the API verifies email addresses in real time, preventing unwanted contacts from joining email databases.

In 2018, ZeroBounce released an innovative email scoring system that provides users with in-depth feedback on their email data quality. Using artificial intelligence, ZeroBounce A.I. returns quality scores that indicate the value of an email address. Its ability to validate catch-all emails makes it stand out as a tremendous tool for marketers worldwide.

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People.ai Integrates with Slack to Bring Real-Time Deal Insights and Revenue Acceleration

Slack integration enables every sales team to learn at scale with automated win-loss analysis

People.ai, the only platform that drives revenue intelligence across all go-to-market teams, announced an integration with Slack that will automatically provide sales teams with AI-powered insights and real-time win-loss deal analytics.

Sales, marketing, and customer success teams will now benefit from the Slack integration to automatically surface real-time insights on every contact, activity, buying group and engagement of won, lost or active opportunities most importantly, natively on the Slack platform that they are already using every day to collaborate.

“Modern sales is a team sport and with increasing complexity of enterprise sales account executives have less margin for error. They need to learn from each other’s wins and losses more effectively, in real-time, and without information overload,” said Oleg Rogynskyy, CEO and Founder, People.ai. “People.ai has the ability to capture and present all of the deal data, including engaged contacts, activities, and buying group composition, and then surface this data in Slack, the channel where reps spend most of their time — and in an insightful but still bite-size format that allows for effective team learning.”

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“When you capture, analyze and provide such insights to the sales team, everybody learns and deals are accelerated. It’s easier to identify missing personas in the buying group or best next steps, if you’ve learned how your colleagues have handled similar situations. This lets sales professionals ramp faster and get more wins. That’s why Slack highlights People.ai as a way to help teams work better together,” says Rogynskyy

The People.ai integration with Slack ensures that teams proactively get key insights without having to enter the data manually in the CRM or search for it across multiple places. Data which would typically be buried deep within multiple tools can be surfaced through People.ai and Slack to answer questions like:

  • How many people are in that sales process? Are they the right people? Who are we missing?
  • What’s the activity pattern that is needed for the deal to close? What’s the best next step?
  • Which activity targets, goals and SLA’s should I set for myself or my team based on previous sales cycles and performance/engagement of accounts?
  • How do I replicate the success of my top reps, and help average reps become better?

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Besides capturing all sales contacts and activity data, automating all CRM data entry, and helping sales professionals ramp faster, People.ai promotes alignment of sales with marketing and customer success teams, as everyone can see how the deal progressed and which activity led to results.

This latest integration is one of almost a hundred integrations People.ai has created. Besides distributing knowledge via Slack, People.ai can deliver rich deal and sales behavior analytics data and the AI-insights through daily or weekly emails, via API to data warehouses or business intelligence systems, via Einstein Analytics or native Salesforce reporting, and via People.ai’s own intelligent suite of products. People.ai effortlessly improves sales execution without having salespeople log into yet another dashboard or leave their work environment of choice.

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Park MGM’s New Ideation Studio Introduces First-Of-Its-Kind Convention Experience with Cisco Webex Teams

IACC-Certified Ideation Studio Opening Completes Park MGM Meeting Center

The way people meet continues to evolve, and Park MGM and Cisco are ready to provide that next-level meeting experience in the new 7,000-square-foot Ideation Studio, the most recent member of elite meetings association IACC. Working with Cisco Systems, Park MGM is the world’s first hotel to offer groups Cisco Webex™ Boards and Cisco Webex Teams, providing teams a combined real and virtual meeting space for collaborating, video calling, whiteboarding and sharing notes, files and presentations.

Meeting planners, presenters and attendees will appreciate Ideation Studio’s “smart” conference space’s ability to recognize each person’s device as they enter their designated room, regardless of the type of device, make or model. No wires and no passcodes required in this secure meeting space. The intuitive system also has the ability to capture the team’s valueable meeting notes and make them and all meeting materials easily accessible long after the meeting ends, dramatically improving the meeting experience. If someone needs to join remotely, the experience is just as simple and powerful.

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Beyond the technology, elements within the Ideation Studio are based on behavioral science and how people interact with the environment. Chair and table height, lighting, flooring and room configurations were selected to enhance engagement and the flow of ideas.  With four distinct layouts and 10 rooms for groups of six up to 24, the variety of options provide the right solution for that next strategic planning session.

The technologically advanced system, along with the science-based configurations and room features, are key reasons the Ideation Studio became the newest member of IACC, an elite group of 300 conferencing venues in 26 countries that strive to represent the top 1% of meeting spaces worldwide. IACC member venues are part of a global community of companies delivering innovative and exceptional meeting experiences.

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Mark Cooper, IACC’s CEO, said, “The designs of Park MGM’s Ideation Studio have taken into consideration many of the trends and preferences from meeting planners that IACC has identified through its research. The Park MGM leadership team has poured so much dedication and passion into developing a haven for small meetings and we look forward to bringing our own events to these inspiring meeting spaces in the future.”

The Ideation Studio opening marks the completion of The Meeting Center at Park MGM, offering a fresh perspective that inspires interaction and connection. Easily accessible from all guest rooms and the resort lobby, the 77,000-square-foot conference area features an expansive ballroom, 29 meeting rooms, a 4,345-square-foot private outdoor terrace, and the Madison Meeting Center – also IACC certified and Las Vegas’ first executive meeting center including a Daily Meeting Package (DMP).  In addition to the meeting space, Park Theater, the centerpiece of Park MGM’s entertainment experience, doubles as a signature event space able to accommodate up to 5,200 guests within 30,000 square feet.

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Full Scale Productions Announces a Large Increase in Live Streaming Capabilities.

Full Scale Productions has supported more than 25 live stream meetings and events, both internally & externally, in 2018.

Live streaming can be one of the most valuable and convenient communications tools for large-scale events where employees are participating from various locations within a company. This not only shows a company’s commitment to its associates in making sure everyone stays informed, it also serves as an archive of information to reference.

The desire to include live streaming capabilities into business operations has steadily increased, with companies seeing its power to disseminate information, provide a single clear, direct message, while also keeping employees and other audiences engaged and connected.

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Now employees have the opportunity to directly interact with company leaders, whether physically in the meeting or event space, or dialing in from a remote location. They are able to ask questions and get immediate feedback from the top.

From all-employee meetings to town halls to special events, live streams have the power to convert the information discussed into best business practices and continuous improvement.

FSP gives companies the freedom to hold multiple live streams in a single day, week, month or quarter. Our combined knowledge, personnel, infrastructure, and experience, we are able to handle numerous live streams at any one time.

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Full Scale Productions is a Charlotte-based turnkey video production company. We provide engaging video storytelling for corporate clients – from Fortune 50 companies to medium and small businesses – and non-profits.

Our professional team includes script writers, producers, camera operators, editors, motion graphics artists, audio engineers, and live stream engineers. Our expertise includes taking projects from creative, to execution, through delivery. Each and every communications challenge becomes an opportunity for a story to be heard and a message to resonate. Our work changes minds, alters perceptions, enhances reputations, and builds brand equity.

Full Scale Productions’ clients include: Ahold-Delhaize, Clariant Corporation, Food Lion, Ingersoll Rand, Mann Travels, and Collins Aerospace (formerly, UTC Aerospace Systems). The company’s non-profit clients include: Hornet’s Nest Jewish War Veterans Post 765, Jewish Federation of Greater Charlotte, Sandra & Leon Levine Jewish Community Center, and World Affairs Council of Charlotte.

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SmartZip Integrates Its Predictive Analytics Within Contactually CRM to Enable Real Estate Agents to Find Listing Opportunities Within Their Sphere

Integrated Solution Is Key to Berkshire Hathaway HomeServices Fox & Roach, REALATORS Brand New State-Of-The-Art Marketing Technology Platform for It’s More Than 4,000 Real Estate Agents

SmartZip Analytics, Inc., the pioneer in predictive analytics and data-driven marketing solutions for the real estate ecosystem, and Contactually, the leading CRM for real estate, have teamed up to give agents and brokers a clear competitive advantage. SmartZip’s Pre-Mover Scores, which use proven predictive analytics to identify most likely home sellers, now integrate within Contactually CRM to enable agents to seamlessly pinpoint which contacts within their sphere and/or leads database may turn into listings in the near future. This helps agents prioritize their prospecting efforts while reducing the number of systems necessary, in turn accelerating their business growth and saving valuable time and money.

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Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, has included the SmartZip-Contactually integration as an integral part of their recently launched state-of-the-art marketing technology platform, Agent Center for Excellence (ACE). “Listings have been the holy grail of any real estate agent or company,” said, Rajeev Sajja, Vice President, Digital Innovation Berkshire Hathaway HomeServices Fox & Roach. “But too often, agents ignore the lowest hanging fruit – their own database of customers and contacts. SmartZip’s best-in-class predictive analytics continuously monitor an agent’s sphere of influence to flag those that are most likely to sell soon.  We are launching SmartZip Pre-Mover Scores across all Fox & Roach agents, as a company benefit, integrated within their Contactually CRM.”

Besides its Pre-Mover Scores, SmartZip also enhances contacts within Contactually with other insights such as the property’s key attributes and most recent sale. “Integrations are part of Contactually’s core values as participants in a diversified real estate tech space, and we are excited to share this functionality with our users,” says Zvi Band, CEO of Contactually. “SmartZip’s analytics play a key role in amplifying the agent’s understanding of their contacts and relationships.”

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The two companies are now working to automatically synchronize contacts between Contactually CRM and SmartZip’s data-driven marketing automation system, SmartTargeting. This will allow Contactually CRM users to seamlessly setup and run SmartTargeting’s automated online/offline marketing campaigns while continuing to keep their contacts and leads within Contactually. “Our goal is to enable brokers to deploy the power of our analytics and targeted marketing automation at scale across their companies,” said Avi Gupta, Founder and CEO of SmartZip. “We align with Contactually’s goal to help brokers provide agents with integrated, best-of-breed tools that will save time and resources, eliminate lost opportunities and stay ahead of their competition. And we are thrilled to be working with forward-thinking brokers like Fox & Roach that are always striving to provide industry-leading tools that help attract and retain the very best agents and fuel their success.”

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Domo Introduces a New Data Science Suite, Making It Easy to Deliver Advanced Data Insights to Business Decision Makers

Domo , provider of the leading cloud-based operating system for business, introduced the Domo Data Science Suite, a new offering that brings both basic and advanced data science capabilities directly into the Domo platform, making it simpler and faster to automatically deliver new insights directly to decision makers across the business.

“As organizations look to leverage more advanced analytics on their data, the ability to perform data science functions quickly, accurately and securely is becoming increasingly important in maintaining a competitive edge,” said Josh James, founder and CEO, Domo. “Our Data Science Suite leverages the power and scale of the Domo platform to enable more areas of the business to benefit from advanced analytics in guiding impactful business decisions.”

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This new Data Science Suite offers in-product functionality with new R and Python scripting action tiles and data science action tiles, as well as consulting services to support customers through the data science process. The suite builds on Mr. Roboto, which was announced in 2017.  Mr. Roboto is a set of capabilities in the Domo platform that leverage artificial intelligence (AI), including machine learning (ML) and predictive analytics, to power more advanced insights, recommendations and alerts for business decision makers across the enterprise. These AI, ML and natural language processing capabilities power numerous features in the Domo platform such as alerts, narratives, forecasts and predictive analytics. Mr. Roboto is also leveraged in packaged apps and services developed by Domo and Domo partners, powering a growing number of new offerings such as the Data Science Suite and Retail Performance Suite.

Customers across numerous industries are adopting the Data Science solutions. Triumph Motorcycles Ltd, for example, is looking to increase its analytics capability by ensuring that its data scientists have the best analytics tools in the market to create complex forecasting and analytics models. This will ensure all members of the team at Triumph Motorcycles are making calculated data-driven decisions to improve the customer’s digital experience.

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“Our data scientists use powerful and well-established tools and processes to prepare and enhance data, yet the processes are time intensive and require too much time moving data back and forth, rather than doing the more highly valued work,” said Andy Jackson, Global Head of Digital, Triumph Motorcycles. “As Triumph looks to leverage more predictive insights to guide our decision making, Domo’s new Data Science Solution empowers our data scientists to do their jobs more quickly to help our business stay competitive.”

Domo’s new Data Science Suite is introduced to the platform at a time when the gap between the demand for smarter analytics and the ability to deliver them is widening. According to Gartner in its Top 10 Strategic Technology Trends for 2019 research, Gartner expects that, in the next several years, citizen data science will rapidly become more prevalent as an approach for enabling and scaling data science capabilities more pervasively throughout the organization. Gartner predicts that, by 2020, more than 40% of data science tasks will be automated, resulting in increased productivity and broader use by citizen data scientists. Gartner also predicts that, by 2024, a scarcity of data scientists will no longer hinder the adoption of data science and machine learning in organizations. This growth, enabled by augmented analytics, will complement and extend existing analytics and BI and data science platforms, as well as enterprise applications. It will do so by putting insights from advanced analytics once available only to data science specialists — into the hands of a broad range of business analysts, decision makers and operational workers across the organization. This will drive new sources of business value.

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Domo’s offering addresses these challenges through a combination of new in-product capabilities and consulting services, that include the following:

New R and Python Scripting Action Tiles

Domo’s new Data Science Suite includes new R and Python Scripting Action Tiles that enable advanced users to combine the power and convenience of the Domo platform with the precision of their data expertise by embedding their custom scripts directly into Magic ETL. Magic ETL is Domo’s user-friendly tool that simplifies the process of automatically updating, cleansing, combining and transforming business data through a highly visual drag-and-drop  interface. With data centralized in the Domo platform, data transfers between systems to conduct data science functions are eliminated, improving the speed and security of delivering enhanced data to decision makers.

Data Science Action Tiles
Designed for the citizen data scientist and to improve the speed of basic data science functions, Domo’s new Data Science Action Tiles address the most common data science use cases, allowing these functions to be applied to data in Domo with drag-and-drop ease in the Magic ETL process.

These common data science functions include classification, clustering, forecasting, multivariate outliers, outlier detection and predictions. These functions provide insights that help decision makers in various ways such allowing them to respond rapidly to market campaign performance, improving their sales forecast accuracy or optimizing their manufacturing plans.

With data centralized in the Domo platform, customers have easy access to the business data sets they need for advanced analysis, while Domo’s native library of more than 500 pre-built connectors and the platform’s ability manage and process large volume of data, ensures that advanced insights from data science functions can be easily shared and collaborated with across the business.

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New Data Science Consulting Services
The suite also includes a new Data Science Consulting Services package that leverages a team of expert data scientists, statisticians, data architects and data engineers with diverse professional and academic backgrounds to assist customers in using data to gain actionable insights and predictions that support their specific business needs. Domo’s Data Science consultants collaborate with customers during each phase of the data science process: planning, data preparation, modeling and solution visualization. They also assist with implementing data science solutions to inform business decisions and facilitate a competitive advantage.

Domo’s Data Science Consultants work with customers of all backgrounds, from novice to advanced data scientists and bring experience in using data science across all functional business areas. For customers new to data science, Domo’s Data Science Consulting Team includes professional data science educators who work with customers to enhance their existing skillsets.

“Through our Data Science Action Tiles and Data Science Consulting Services, we’re reducing the learning curve of basic data science analytics for customers who don’t have an in-house expertise and providing guardrails to ensure success. At the same time, we’re providing customers with more advanced analytics skills the ability to perform regular data science functions without the burden of repeating many of the manual and time-consuming processes,” said James.

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NetElixir Expands Leadership Team by Appointing Lisa Batra to VP of Client Services & Digital Marketing

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Ecommerce entrepreneur and retail industry maven to strengthen NetElixir’s offerings for retailers

Retail search marketing company NetElixir has expanded its leadership team by appointing Lisa Batra to the newly created position of VP, Client Services and Digital Marketing. In this role, Batra will support the company’s efforts to continue growing its roster of iconic ecommerce retail brands by scaling out its client services operations and focusing on results that are key for retailers. Batra is based out ofNetElixir’s headquarters in Princeton, NJ and reports directly to the company CEO and Founder Udayan Bose.

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Batra brings over 18 years of retail industry experience from such prominent brands including Lowes, Charming Shoppes, Limited Brands and QVC. In these organizations, Batra’s work in ecommerce, merchandising, marketing and business development have led to significant revenue increases and digital marketing successes. For example, at Charming Shoppes, Inc. (FashionBug.com), she increased the revenue of a $40M brand by 43%. At Lowe’s, she developed dynamic search campaigns that resulted in 39% of voice and a 400% growth in impressions and visitors. At Limited Brands (Bath & Body Works Direct), Batra managed $125M in sales and vendor relationships and developed a multi-channel web strategy and product roadmap that resulted in a profit margin of 10.7%.

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“We are thrilled to have Lisa join our team. She brings to NetElixir a wealth of knowledge from her career in the retail industry that will allow us to finetune our services to better meet the everchanging needs of our clients,” said Udayan Bose. “With Lisa we are better positioned to bring a retail-first mindset to our work and deliver exceptional client results, cementing NetElixir as a leading retail search marketing agency.”

Batra is also an entrepreneur in the ecommerce sector. As the Founder and CEO of a luxury children’s clothing marketplace My Kid’s Threads, she oversaw all aspects of the business including strategy, partnerships, marketing, merchandising, fulfillment, customer service, web development and design. The site continues to be successful and has been featured on ABC, NBC, Inc. Magazine, Entrepreneur, and the Washington Post.

“I’m so excited to be joining NetElixir and working closely with our teams to extend existing services and build new programs that help our retail clients continue to be successful online,” said Batra. “I look forward to applying what I have learned by being on the client side and running my own ecommerce business to optimize NetElixir’s offerings and our client experience.”

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Lisa Batra holds an MBA in New Ventures and Entrepreneurship and a B.S. in International Business and Marketing from Pennsylvania State University.

NetElixir’s leadership team has doubled in the past year with two other executive hires in 2018. NetElixir projects sustained double digit growth through 2019.

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Carsten Thoma, Co-Founder of SAP Hybris and Commerce Visionary, Joins Sitecore Board of Directors

Sitecore, the global leader in digital experience management software, announced that Carsten Thoma, one of the technology industry’s most innovative thought leaders, has joined the company’s board of directors. Thoma played an instrumental role in defining the market for omnichannel customer experience technologies with hybris AG, the company he co-founded in 1997 and sold to SAP in 2013 in the latter’s bid to expand its enterprise commerce and digital marketing capabilities amidst tightening competition with Salesforce and Oracle.

“Carsten’s ability to identify and lead disruptive industry transitions is one-of-a-kind. With his appointment, Sitecore gains an extraordinary executive who built a world-class company and, in the process, helped shape our market,” said Jonas Persson, chairman of the board of directors at Sitecore. “Given his deep understanding of the engagement and commerce opportunities for large global enterprises, I’m confident he will make enormous contributions to further strengthen our product portfolio, better serve our customers, and accelerate our growth strategy.”

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Thoma most recently served as President of SAP Hybris, where he was responsible for SAP’s Customer Engagement & Commerce line of business, the company’s fastest growing business unit. In this role, he had end-to-end responsibility for SAP Hybris and was part of the SAP Global Executive Team. During his tenure, Thoma led SAP through a significant shift to the cloud, remodeled the company’s development landscape with a microservices-based architecture, and expanded its marketing cloud solution through acquired customer identity and profile management capabilities.

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Commenting on his appointment, Thoma added: “While at hybris and, later, SAP, I always admired Sitecore’s willingness to disrupt itself to deliver innovative technology that transforms the customer experience. Sitecore’s release of the first content management-based digital marketing platform was a revolutionary move and today the company has a recognized leadership position in a market full of opportunity. I’m honored to join the board and excited to support the thousands of Sitecore customers who rely on us to help them achieve their most ambitious and strategic digital initiatives.”

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