Page 5445 – SalesTech Star

Merkle Announces Automated Bidding Solution for Amazon Sponsored Brand Ads

Native & Programmatic Advertising

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December 20, 2018

Proprietary Bid Technology Leverages API Integration with Amazon

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of an automated bidding solution for Amazon Sponsored Brand Ads. Leveraging its API integration with Amazon, the proprietary technology enables effective bid management at scale, in order to calculate and apply bids.

“We’re excited to launch one of the first-to-market automated bidding capabilities for Sponsored Brands across all Amazon advertisers and tech providers”

The innovative bid technology allows for precise, data-driven decisions as well as the ability to update bids up to 48 times per day, enabling marketers to fully capitalize on all available revenue opportunities. Using clients’ KPIs as the primary input in its bidding algorithm, Merkle uses machine learning to calculate a base bid and then employs insights from its analytic experts to enhance strategy and adjust bids according to signals from multiple platforms. Clients have seen a sales-per-click increase of 18 percent, with additional results showing a 47 percent increase in click-through rate and a 62 percent decrease in advertising cost of sales (ACoS) since transitioning Sponsored Brand bidding to Merkle’s technology.

“We’re excited to launch one of the first-to-market automated bidding capabilities for Sponsored Brands across all Amazon advertisers and tech providers,” said Todd Bowman, senior director of Amazon and eRetail at Merkle. “Before this integration, efficiently bidding on these ad units required building numerous custom processes, because Amazon itself hasn’t provided bulk editing capabilities until recently. With this new bid technology, as Amazon media becomes more competitive, our teams can focus more on analyzing performance to identify new opportunities and take advantage of them more proactively on behalf of our clients, while also scaling the program effectively.”

As part of its Amazon-centered marketing and advertising offering, Merkle provides cross-channel strategic support across services, such as Amazon product and brand SEO, Amazon advertising, including search management and display, eRetail media management, and custom eRetail KPI insights. This integrated approach leverages a cross-functional team of expert analysts across Merkle’s e-retail solutions group, and combined with their data-driven, people-based marketing approach, has allowed Merkle to be at the forefront of the Amazon advertising business while providing clients with a unified advertising strategy.

Merkle has also released the Amazon Ads Playbook, sharing best practices for Amazon’s key advertising offerings and covering everything from optimizing product page data and running display programs to managing ad campaigns across Amazon’s Marketing Services.

OPTIZMO Releases Guide to Email Suppression List Management

STS News Desk

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December 20, 2018

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OPTIZMO Releases Guide to Email Suppression List Management

The Guide Provides a Reference for Email Marketers

OPTIZMO Technologies, the industry leader in email suppression list management, has released its first guide to email suppression list management. The guide provides email marketers with information on the importance of email suppression management from a compliance standpoint and also discusses different ways it can be used to optimize overall email campaign performance.

The guide is broken into sections covering CAN-SPAM compliance, the basics of email suppression list management and more advanced suppression list strategies. The purpose of the guide is to educate companies currently leveraging email marketing or looking at adding the channel to their overall marketing strategy.

Especially for companies that may be new to email marketing, it is important to understand industry guidelines and best practices to ensure their marketing programs follow the rules and are also set up to succeed.

“We are excited to release our first guide to email suppression list management,” said Khris Thayer, Co-Founder and CEO of OPTIZMO Technologies, LLC. “It furthers our mission to lead the email marketing industry, by providing valuable content to educate and empower companies to more effectively manage their overall email compliance programs.”

The company has focused on releasing a variety of informational and research-based content throughout 2018. Over the course of the year, OPTIZMO has released three separate infographics with visualizations of consumers’ email opt-out behavior by examining WHERE opt-out requests come from (geography), WHAT technology is involved in those requests, and WHEN opt-out requests are received (hour-of-the-day and day-of-the-week). The infographics are all available for download on the OPTIZMO website.

The company has also published a variety of articles and strategic marketing content on different industry websites and publications throughout the past year and will continue publishing more content in 2019.

OKTV Inks Deal with Industry Heavyweight, Trifecta Entertainment

STS News Desk

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December 20, 2018

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OKTV Inks Deal with Industry Heavyweight, Trifecta Entertainment

OKTV (Opportunity Knocks Television), a wholly owned subsidiary of Purespectrum Inc. (PSRU:OTC), has penned a deal that has industry heavyweight, Trifecta Entertainment, as its exclusive advertising sales representative.

Under the agreement, which is set to come into effect at the end of this year, Trifecta Entertainment will bring in both advertisers and programming.

The independent multimedia company is composed of a top executive team which drove a decade of success for MGM Television. The company’s vast range of quality and engaging programming will support OKTV’s mission to bring families back together through great entertainment. The deal was negotiated by OKTV General Manager Mike Markwell who states, “It is a honor to be working with Trifecta Entertainment. Their reputation in the industry is impeccable. We are very fortunate to have them on board with OKTV.”

Popular programming within the Trifecta Entertainment portfolio includes hit shows such as Impractical Jokers, Pawn Stars, Judge Faith, and a host of movie packages including DreamWorks Movie Package and Paramount Movie Packages.

The symbiotic deal is economically justifiable for both parties, given that Trifecta Entertainment will gain access to OKTV’s rapidly-growing audience with which to generate advertising revenue. In October, OKTV reported it had witnessed a record-breaking 250 million unique visitors to its platform. As such, OKTV anticipates a surge in revenue at the outset of 2019.

The new deal marks a successful conclusion to a successful, busy year for OKTV, which has coordinated a range of acquisitions and partnerships throughout the year to offer the best programming possible to audiences while driving value for advertisers.

New deals with VSN Media and VH2 have expanded programming, while the acquisition of the iconic Sherman Oak Newsstand opens up exciting content opportunities. In addition, OKTV has purchased two full service production companies with owned content on various platforms such as Amazon Prime, Starz, and more. Furthermore, OKTV also wrapped up filming on its own flagship series, “Opportunity Knocks”.

Commenting on the new partnership, OKTV’s CEO, Xavier X Mitchell states: “We are fortunate to have the opportunity to work with such an established and talented group of professionals. The new deal is testament to the hard work our team has been doing and marks the perfect conclusion to the year. The activation of the new deal at the outset of 2019 means we will come out strong and start the year with a bang.”

Quantzig’s Peerless Salesforce Analytics Solutions Enhanced Distributor’s Profitability by 3x

STS News Desk

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December 20, 2018

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Quantzig’s Peerless Salesforce Analytics Solutions Enhanced Distributor’s Profitability by 3x

A well-known sales analytics solutions provider, Quantzig, has announced the completion of their latest salesforce analytics solutions for a low calorie food company. The client is a leading player in the global food market with over 80+ manufacturing units spread across different geographical locations. With the increasing manufacturing costs and decreasing profit margins, the client was facing difficulties in interpreting sales and performance data. They wanted to extract insights from customer data and leverage Quantzig’s sales analytics solutions to gauge their market challenges and develop a robust two-year strategic roadmap.

Companies need effective strategies and #salesanalytics solutions to manage diverse customer portfolios and huge volumes of data for the #foodindustry: https://goo.gl/pxqyrD

With the increasing health awareness and changing lifestyles, the global low-calorie food market is witnessing major transformations. This has compelled companies in the global food market to offer customized services to suit their customers’ needs and ensure the long-term success of an organization. However, companies need effective strategies and sales analytics solutions to manage diverse customer portfolios and huge volumes of data.

“The high cost of low-calorie foods and the lack of awareness regarding the benefits of low-calorie foods might hamper the growth of the low-calorie food market in the coming times,” says an expert from Quantzig.

Quantzig has been successfully providing analytics solutions to companies across the globe. Request a proposal to know how Quantzig’s salesforce analytics report can help your organization boost their revenues.

With the help of Quantzig’s analytics solutions, the client was able to increase sales, improve per capita sales volume, and minimize costs apart from tripling the distributor’s profitability. They were able to strengthen customer relationships with the quick data-driven changes in their existing operational structure. The client was also able to address challenges on two fronts by leveraging the food market insights of an in-region with the help of Quantzig’s salesforce analytics experts.

To know how our BI analytics dashboards can help you track and visualize your company’s performance in real-time, Book a free solution demo.

Quantzig’s salesforce analytics solutions helped the client to:

Improve per capita sales volume.
Boost distributor’s profitability by 3x.
Get in touch with our experts and know how salesforce analytics solutions can help you increase your turnover.

Quantzig’s salesforce analytics solutions offered predictive insights on:

Gaining actionable insights from vital market information.
Making quick data-driven changes in their current operational structure.
Want to know how Quantzig’s salesforce analytics experts can help you with analytic capabilities and relevant market insights? Request more information.

Mailbox 2019: Direct Mail Drives Performance and Enhances Marketers’ Integrated Strategies

STS News Desk

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December 20, 2018

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Mailbox 2019: Direct Mail Drives Performance and Enhances Marketers’ Integrated Strategies

Marketers Heavily Leverage the Mailbox to Shape Purchasing Decisions

Valassis, a leader in activating consumers through intelligent media delivery, shares consumer insights about the importance of incorporating activation-driving media into marketing strategies. While planning for the new year, marketers should keep in mind the value of an integrated marketing approach which includes the mailbox to activate consumers. Smart marketers understand the power of aligning consumer data and insights to their direct mail campaigns, averaging a 6 percent sales lift. This all supports the fact that nearly 60 percent of Valassis clients have increased spend on direct mail packages in 2018.

“Especially considering the escalation of online ordering, most U.S. households have a mailbox or P.O. box, providing marketers a direct path into consumers’ hands. With consistent delivery of print offers, consumers have come to anticipate deals in their mailbox, such as RetailMeNot Everyday, and many plan their purchases accordingly.”

According to a survey of value-seeking consumers, nearly three-quarters said seeing an offer in both print and online captures their attention, emphasizing the importance of having an integrated approach to media. However, marketers are increasingly drawn toward “shiny new objects” – such as VR/AR and voice – at times oversteering away from proven and dependable media channels that consumers have come to expect and rely on, like print.

“It’s important to leverage multiple media channels to reach, engage and activate consumers across a variety of touchpoints, but marketers should not overlook the proven and effective channel of the mailbox,” saidCurtis Tingle, Chief Marketing Officer at Valassis. “While marketers should test and learn from new media, allocating budget away from proven performance drivers like direct mail could prove costly. Achieving the right marketing mix is a challenging task, but by doing so, marketers and brands will be able to better activate consumers with the right deals at the right moments in the channels they prefer.”

“The marketplace is recognizing the value created through the balance of precision and scale from our direct mail package,” said Gene Brandon, Chief Product and Innovation Officer at Valassis. “To date, nearly 60 percent of our clients have increased their spend on the RetailMeNot Everyday™ Direct Mail Package year-over-year.”

In addition, the USPS reported revenue and piece count increases on their Marketing Mail classes which include Valassis’ direct mail packages, in their fiscal year ending October 2018.

“The reason marketers are rediscovering the value of the mailbox is our direct mail package drives performance by activating consumers with the use of location intelligence, web behavior analysis and more,” said Greg Green, Chief Data & Analytics Officer at Harland Clarke Holdings. “Especially considering the escalation of online ordering, most U.S. households have a mailbox or P.O. box, providing marketers a direct path into consumers’ hands. With consistent delivery of print offers, consumers have come to anticipate deals in their mailbox, such as RetailMeNot Everyday, and many plan their purchases accordingly.”

Further exemplifying the important role consumers’ mailboxes play in purchasing decisions, consider this:

In an ongoing study fielded in conjunction with The NPD Group, Inc., when asked how often they read or looked at advertisements that come in the mail, 69 percent of respondents said “always or most of the time,” with another 25 percent saying “sometimes.”
In the same study, 47 percent of consumers surveyed said within the previous seven days, they read through a direct mail package received in their mailbox from Valassis. Furthermore, 27 percent made a purchase based on the deals and offers within the package.
- Parents responded even more favorably about direct mail; 51 percent of parents read mailbox deals from Valassis, and 39 percent made a purchase as a result.
Millennials are also known to be savvy, with 34 percent making purchases based on offers received from Valassis in the mail. Coupons and deals are a smart way to activate millennials overall, as 95 percent claim to use coupons according to the 2K18 Valassis Coupon Intelligence Report. Moreover, 44 percent of millennials say the mailbox is their most preferred channel for receiving offers, ranking slightly higher than mobile (40 percent).

3M to Acquire M*Modal’s Technology Business

Artificial Intelligence (AI)

STS News Desk

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December 20, 2018

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3M to Acquire M*Modal’s Technology Business

Acquisition Expands 3M’s Health Information Systems’ Capabilities

3M announced that it has entered into a definitive agreement to acquire the technology business of M*Modal, for a total enterprise value of $1.0 billion. M*Modal is a leading healthcare technology provider of cloud-based, conversational Artificial Intelligence (AI)-powered systems that help physicians efficiently capture and improve the patient narrative so they can spend more time with their patients and provide higher quality of care.

“This acquisition builds on our strategic commitment to invest in our Health Information Systems business and expands the capabilities of our revenue cycle management and population health priority growth platform”

“This acquisition builds on our strategic commitment to invest in our Health Information Systems business and expands the capabilities of our revenue cycle management and population health priority growth platform,” said Mike Vale, executive vice president, 3M Health Care Business Group. “Together, we will enable doctors to improve the patient experience, while enhancing documentation accuracy and operational efficiency for both providers and payers.”

“We are excited that we can further accelerate our mission of creating time to care for more clients with the resources and global reach of 3M,” said Michael Finke, president of M*Modal. “By combining capabilities, we can more quickly deliver on our mission of bringing conversational AI and ambient intelligence directly into clinical workflows. This is a great outcome for our clients, partners and team.”

3M will maintain a strategic business relationship with M*Modal’s remaining transcription, scribing and coding services business, which is not part of this transaction, to help ensure continuity and strong customer support. Annual revenue of M*Modal’s technology business is estimated to be approximately $200 million.

3M Health Information Systems (HIS) business works with more than 8,000 healthcare organizations worldwide, both providers and payers, to deliver software and services across the continuum of care. 3M HIS offerings – which include the 3M^TM 360 Encompass^TMsoftware platform – combine clinical documentation systems and risk assessment methodologies to help accurately capture, analyze and advance patient information.

On a GAAP reported basis, 3M estimates the acquisition to be $0.10 dilutive to earnings in the first 12 months following completion of the transaction. Excluding purchase accounting adjustments and anticipated one-time expenses related to the transaction and integration, 3M estimates the acquisition to be neutral to earnings over the same period.

The effective enterprise value multiple is approximately 10 times estimated annual adjusted EBITDA for the first 12 months following completion of the transaction, including expected run rate synergies.

The transaction is expected to close in the first half of 2019, subject to customary closing conditions and regulatory approvals.

Approximately 750 employees supporting the technology business of M*Modal are expected to join 3M upon completion of the transaction. The business is based in Pittsburgh, Penn.

Goldman Sachs & Co. LLC acted as the financial advisor to 3M and Cleary Gottlieb Steen & Hamilton LLP acted as legal counsel to 3M. TripleTree LLC acted as the financial advisor to M*Modal and Latham & Watkins LLP acted as legal counsel to M*Modal.

SalesTech Interview With Steven Baker, President and Chief Revenue Officer at Brandfolder

Sudipto Ghosh

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December 20, 2018

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SalesTech Interview With Steven Baker, President and Chief Revenue Officer at Brandfolder

Tell us about your journey in sales. What attracted you to be a part of Brandfolder?

My interest in sales started and is firmly rooted in sports. While winning Wimbledon didn’t work out, a sales career gave me the competition, goal chasing, and adversity that I was used to as a college athlete. Discovering the compensation plans of high achieving sales people didn’t hurt either. My interest in Brandfolder, first as an investor, was in 2011 and based purely on the people.

Luke Beatty and Chris Glode had me at “we have this new thing.” I was very aware of their record as Denver tech celebrities and I was eager to be in on their next windfall. My interest in joining the day to day came three years later when I recognized the gigantic opportunity in Digital Asset Management (DAM). I was working in Australia at the time and made the decision to go ‘all in’ on the concept, joining as CEO in February 2014.

What is Brandfolder and how could fast-growing sales companies leverage the platform better?

Brandfolder is the hot topic in the DAM space. Our cloud based platform is now helping over 4,000 brands store, distribute, and analyze digital brand assets of all flavors. For sales professionals, the use case is simple and yet dire. We need real-time access to ready-to-use sales collateral, decks, case studies, and other resources in a variety of formats.

Brandfolder allows sales people to self-serve marketing approved assets from one location from any browser on any device.

If not in the Sales industry, which other role would our readers have found you –

Salestech Interview With Steven Baker, President and Chief Revenue Officer at Brandfolder- additional

I always thought of Sales as the front line army in any given organization. That organization could be in any industry.

Back to the question – A pro tennis player.

How is Brandfolder different from other DAM platforms? How different is your Sales and Revenue management strategy?

Brandfolder is very different from other platforms. We manage digital files on a giant scale and our customers trust us to traffic their most precious creative. Therefore, our platform is extremely simple to use AND it’s the most visually elegant DAM.

Remember, we serve marketers and creatives, the most discerning bunch when it comes to picking software. We put a ton of resources into user experience both in the platform and in our onboarding process, which is very white glove.

Tell us about the core tenets of your sales management strategy. How does it empower your sales teams to deliver on the performance targets?

As a sales leader, the metric that I care most about is Rep Attrition. Sales people don’t hit their earning and contribution summit until their third year (at the earliest). It’s important to create an environment where reps want to stay. Comp plan design is a key factor and it needs to be simple, breakable, and aligned with company stage. Simple because reps need to know exactly where they stand in any given month, quarter, or year. Breakable means that the comp plan allows for a windfall pay out in any given commission cycle. And, Stage Alignment refers to aligning commissions with the near term goals of the company.

How should businesses accelerate their revenue? To what extent could sales technologies help maximize revenue?

The magic question.

It’s my belief that empowered, motivated sales reps are the key to any revenue growth strategy. The empowerment comes from technology and processes that allow goal achievement. Sales technologies now allow a level of empowerment that I never had in my young sales career. We’ve come a long way from a ‘site-seller’ bag and a stack of cards. Our sales people enjoy a wealth of tools that provide lead access, prospect information, industry triggers, and way more.

Which sales tech automation and tools do you use? How do they make your work easy?

Quite a long list here. Salesforce anchors our customer and prospect tech stack that includes DiscoverOrg, Ambition, Outreach, Hubspot, LinkedIn, DocuSign, and probably a few that I should cancel (now that I really look at the list).

What are the major pain points for sales-driven companies in leveraging automation and sales reporting tools?

App Sprawl – It’s easy to approve a tool here and a tool there for specific use cases but over time you find yourself with an unmanageable number of apps.
Bad data. Process drives the data. If all of your reps are using automation tools like CRM differently, your data is junk. Standardizing process is crucial to getting clean data.
Onboarding new Reps – Onboarding can be extended if they have to learn a number of sophisticated sales tools.

**What are your predictions and observations on the “Role of Chatbots and AI Conversations” influencing sales journeys?**

My thoughts on this are extremely positive in the short term and rather grim in the long term. In the short term, these tools are awesome. Thanks to a chat bot, visitors to our website can be (mildy) qualified and routed to the correct rep with zero human interaction. This is extremely cost effective if you have high traffic to your site and reps are spending high percentages of their time in the logistics of scheduling meetings.

Long term, a bot is going to be a more effective sales person than any one of us can hope to achieve. Think of the digital rep of the future: unlimited outreach potential, round the clock prospecting, and precise data driven responses to objections. This thing would be a closer to say the least. The good news is we sales people still have a few years of touch-free geographic lead routing before we all lose our jobs to Siri.

How do you prepare for an AI-centric world as a sales leader?

As I’ve mentioned, I’m bracing for it. I’m in constant awe of our data science team and what they are able to accomplish with AI and Machine learning in the Brandfolder Platform. As leaders we need to be readers. This is happening now and I want to be part of it rather than reading about it in a few years. We embrace AI in our platform as well as in our sales empowerment tools.

Which events and webinars do you most occasionally attend and why?

We sell to marketers and creatives so you’ll find me at MarTech events of all flavors. We love the Digital Summit Series and the always exciting Henry Stewart DAM conferences.

Your advice to salespeople in the AdTech/MarTech industry—

You’re lucky because you’re participating in the MarTech golden age. Digital strategies are getting more attention than ever and it’s your software and services that will decide many companies’ outcomes. Earning potential is high as companies continue to spend more on MarTech, specifically in the areas of AI, ML, and Data.

My advice is to stay and thrive at your existing org for over three years to open up new and larger opportunities in your sales career.

Tag a person whose answers to these questions would like to read from the industry?

Bob Hickey at Bynder

Thank You, Steven, for answering all our questions. We hope to see you again, soon.

About Brandfolder
About Steve

About Brandfolder

Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. Organizations like Slack, Shazam, Denver Broncos, and HealthONE rely on Brandfolder to deliver consistent, organized, and efficient brand experiences.

About Steve

A self-proclaimed startup junkie, Steve’s expertise is in selling technology. His previous role was with Denver startup NewsGator, where he expanded their enterprise business to the Australia and New Zealand markets. His focus at Brandfolder for the past two and a half years has been creating the Source of Truth for Brands all over the world. Outside of work, Steve is a “closet gamer,” runner (Steve completed the New York City Marathon in 2011), backpacker, and sports aficionado. He’ll also tell you where to find the best burritos in Denver.

NICE inContact CXone Selected for 2300 Seat Cloud Transformation

STS News Desk

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December 20, 2018

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NICE inContact CXone Selected for 2300 Seat Cloud Transformation

Global Research and Technology Innovator Selects CXone to Unify Systems, Gain Agility and Transform Customer Experience While Driving down Costs

NICE inContact, a NICE business, announced that a global research and technology company that serves customers in more than 130 countries is moving 2300 agents to NICE inContact CXone – the world’s #1 cloud customer experience platform after an exhaustive review of cloud options.

NICE inContact CXone Selected for 2300 Seat Cloud Transformation.

The technology innovator, with five divisions spread across more than 20 locations, selected NICE inContact CXone to replace on-premises technology. With CXone advanced application capabilities, the company aims to unify systems, gain agility, and transform customer experience while driving down costs.

The company was looking to replace its outdated and inflexible on-premises Automatic Call Distribution (ACD) technology with a more nimble cloud contact center solution. A successful pilot showed how quickly agents could be migrated and productive with CXone, and how the open cloud architecture simplified convoluted workflows. Working with NICE inContact established confidence in CXone and its ability to unify disparate systems – including multiple CRM (customer relationship management) instances – in order to increase productivity and deliver true omnichannel customer experiences, all while driving down costs.

“We’re pleased CXone was chosen by this innovative research and technology company for this large scale, comprehensive deployment,” said Paul Jarman, CEO NICE inContact. “This win demonstrates our expertise in meeting complex needs across multiple locations with an agile, unified solution.”

Jarman continued, “Today’s highly competitive customer experience economy calls for brands in all industries to elevate their game. We’re seeing accelerated adoption of NICE inContact CXone by organizations of all sizes that are transforming to the cloud. Enterprises are primed to benefit from CXone cloud customer experience platform that powers immersive and engaging customer experiences that drive down costs while building loyalty, advocacy and wallet share.”

Large, global contact centers are increasingly turning to NICE inContact CXone to transform customer experiences based on its proven scalability, reliability, security and functionality. CXone is an extensible, elastic, and open cloud platform that provides flexibility, enables integration with any CRM, ERP (enterprise resource planning) or custom application, and supports rapid and ongoing innovation to differentiate service offerings. Customers who select NICE inContact CXone are looking for a robust contact center solution to help them win in the experience economy by delivering exceptional customer and agent experiences that attract and retain customers and grow revenue. CXone is an integrated and open cloud customer experience platform which enables customer service agents to respond faster and act smarter, delivering a smooth omnichannel customer experience. Only CXone unifies best-in-class Omnichannel Routing, Analytics, Workforce Optimization, Automation and Artificial Intelligence all on an Open Cloud Foundation.

Accenture Interactive Named Adobe 2018 Global Digital Experience Solution Partner of the Year

STS News Desk

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December 19, 2018

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Accenture Interactive Named Adobe 2018 Global Digital Experience Solution Partner of the Year

Award Celebrates Effectiveness in Leveraging Adobe Experience Cloud to Deliver Exceptional Customer Experiences and Drive Joint Business Value for Clients

Accenture Interactive has been named the 2018 Global Digital Experience Partner by Adobe, a global leader in customer experience management. Adobe presented Accenture Interactive with the honor at its annual sales conference held today in Las Vegas.

“We have a strong history of creating exceptional customer experiences together and look forward to building on this joint commitment to our customers worldwide.”

“Accenture Interactive and Adobe are an unstoppable team, creating superior end to end experiences,” said Matt Strawn, global alliance lead, Accenture Interactive. “We are honored to be recognized as the Adobe 2018 Global Digital Experience Partner and believe this recognition will be the fuel behind our future growth and success. We look forward to continuing to build on this powerful partnership into the new year ahead and beyond to drive joint client value.”

The award is presented to the Adobe partner that has made the biggest impact on Adobe Experience Cloud — delivering significant value and innovation to joint customers and deepening its technical expertise and implementation of Adobe solutions.

“We are delighted to present the 2018 Global Digital Experience Partner of the Year award to our outstanding partners at Accenture Interactive, who are leaders in delivering tailored hyper-relevant digital experiences,” said Jay Dettling, vice president of global partners at Adobe. “We have a strong history of creating exceptional customer experiences together and look forward to building on this joint commitment to our customers worldwide.”

The number of organizations adopting Adobe Experience Cloud continues to increase, and Accenture Interactive is consistently recognized by Adobe for helping clients maximize the impact and value from its suite of products. Accenture Interactive was previously honored as the 2015 and 2016 Adobe Marketing Cloud Partner of the Year for both the Americas and EMEA. This marks the first time Accenture Interactive has been recognized with this prestigious global award.

Adobe and Accenture Interactive have been partners since 2002 and have more than 10,000 Adobe experts around the globe leveraging Adobe to solve business challenges for clients. Accenture Interactive also closely collaborates with Adobe on delivering work to some of the world’s leading brands to address their customer engagement challenges. Accenture Interactive is globally specialized in Adobe Experience Manager and Adobe Campaign supporting significant growth and commitment in those key solution areas plus the full suite of Adobe solutions.

Adobe offers the industry’s only end-to-end solution for content creation, marketing, advertising, analytics and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touchpoints and channels — all while accelerating business growth.

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-of-Home Media

STS News Desk

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December 19, 2018

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Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-of-Home Media

Collaboration Amplifies Convergence of Digital Media Channels

Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform.

Amobee partners with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media.

The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee’s demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution. Once an ad has played in physical space, Amobee’s platform generates deep audience insights about the audiences exposed to out-of-home ads. By combining this data with foot traffic conversion and other signals, marketers can better understand how audiences are interacting with the out-of-home ads, optimize out-of-home campaigns while in flight, and extend reach across other media channels, devices, and segments.

“It’s been proven that out-of-home media drives consumer action and we’re proud to partner with Place Exchange to deliver on the promise of a programmatic digital out-of-home offering for brands and agencies within a single platform,” says Katie Ford, Amobee Chief Client Officer. “Amobee is bridging the digital and physical worlds by giving advertisers frictionless integration of omnichannel marketing campaigns, allowing them to programmatically control their cross-channel audience strategy.”

“Working with a forward-thinking company like Amobee means we’re able to implement new and different ways to help marketers reach desired audiences,” said Dave Etherington, Chief Commercial Officer at Place Exchange. “Our partnership with Amobee allows for scalable activation of out-of-home that dovetails with broader marketing activities so brands can more effectively engage consumers throughout their daily journeys, regardless of screen or device. That includes being able to leverage familiar online and mobile capabilities such as hyperlocal targeting, real-time data triggers, dynamic creative execution, and video advertising, all delivered on a massive, real-world stage that is viewable, fraud-free, and brand-safe. We are incredibly excited about the potential to transform this medium and the broader advertising landscape.”

Integrating with Place Exchange allows Amobee clients to harness the power of out-of-home advertising as never before—massive reach, high-impact creative, proximity to retail, and more—all using the same workflows and measurement as for other programmatic channels.

“Leveraging fast-growing emerging media like digital out-of-home allows brands to bridge the gap between the physical and digital world,” says Ryan Laul, President, Outdoor Media Group at Omnicom Media Group. “The solution Amobee and Place Exchange are offering aims to integrate DOOH into an omnichannel programmatic marketplace, utilizing meaningful data across all media while implementing targeting that considers location which is intrinsic to the value of out-of-home at large.”

“The incredible growth of digital out-of-home as a medium speaks to how well it engages audiences and why it’s an important element of any successful omnichannel advertising campaign,” says Ian Dallimore, Director of Digital Innovation + Sales Strategy at Lamar Advertising Company. “By combining out-of-home with other digital media channels in the programmatic landscape, marketers are able to better understand audiences and apply learnings across their entire, integrated campaign for maximum results.”

Tell us about your journey in sales. What attracted you to be a part of Brandfolder?

What is Brandfolder and how could fast-growing sales companies leverage the platform better?

If not in the Sales industry, which other role would our readers have found you –

How is Brandfolder different from other DAM platforms? How different is your Sales and Revenue management strategy?

Tell us about the core tenets of your sales management strategy. How does it empower your sales teams to deliver on the performance targets?

How should businesses accelerate their revenue? To what extent could sales technologies help maximize revenue?

Which sales tech automation and tools do you use? How do they make your work easy?

What are the major pain points for sales-driven companies in leveraging automation and sales reporting tools?

What are your predictions and observations on the “Role of Chatbots and AI Conversations” influencing sales journeys?

How do you prepare for an AI-centric world as a sales leader?

Which events and webinars do you most occasionally attend and why?

Your advice to salespeople in the AdTech/MarTech industry—

Tag a person whose answers to these questions would like to read from the industry?

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**What are your predictions and observations on the “Role of Chatbots and AI Conversations” influencing sales journeys?**