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Maven Names Andrew Q. Kraft Chief Revenue and Strategy Officer

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Maven Names Andrew Q. Kraft Chief Revenue and Strategy Officer

Maven has announced that Andrew Q. Kraft, a digital media veteran who most recently led strategic supply, demand, and other commercial partnerships at AppNexus, has joined the company as Chief Strategy and Revenue Officer. He has held senior roles at virtually every level of the digital media ecosystem, and his leadership at AppNexus helped position the company for a $1.7 billion sale to AT&T.

Digital media veteran and senior executive from AppNexus to lead revenue and strategic partnerships following successful triple merger between Say Media, HubPages, and Maven, emerging as a 100-million user, premium digital media property on a single infrastructure.

Kraft’s experience fits seamlessly with Maven’s end-to-end digital business platform for independent publishers.

As Maven’s Chief Revenue Officer, Kraft will leverage his prior experience leading AppNexus’ global programmatic ad sales team, representing top publishers such as Microsoft and LinkedIn and previously leading Collective’s ad network. And as Chief Strategy Officer, Kraft will leverage his deep understanding of the publisher business, born of his years building the extensive membership base for the Internet Advertising Bureau as head of revenue and member services.

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“We believe there is no executive in the industry more prepared to lead our ambitious growth vision, offering a complete digital home for independent publishers who now, more than ever, need big scale, professional, fair leadership and technical competence,” said Maven CEO and founder James Heckman.

“This much premium scale on a single tech platform certainly offers a unique opportunity, but the primary reason I’m joining Maven is their brilliant, pioneering team and vision,” said Kraft. “Nowhere, at this still-early stage, have I seen such an accomplished group of veteran technology leaders – proven major media engineers and product pioneers – all in one place to drive our mission of supporting the creation of quality content by the top independent media properties. ”

“We could not be more excited to have an executive of Andrew’s caliber to launch our newly unified scale to the marketplace,” said Maven President Josh Jacobs.

Josh added, “Andrew’s experience, relationships, technical knowledge, and entrepreneurial drive will help us harvest the value and efficiency we now offer publishers and brands.”

AppNexus founder Brian O’Kelly shared his unique perspective on Maven’s new CSO. “Andrew was an integral part of AppNexus’ success over the years in a multitude of roles,” he said.

Brian added, “His integrity, kindness, and energy were inspirational to me and every other AppNexian. I’m excited to see him join the Maven leadership team and look forward to seeing him make a huge impact.”

Educated at MIT, Mr. Kraft joins Maven’s very senior, product-focused leadership criteria, which includes digital technology innovators such as CTO/Co-founder Ben Joldersma (Google, Yahoo!, Myspace, 5to1, MSN, Rivals, Scout); Co-founder Bill Sornsin (MSFT, Rivals, Scout); President Josh Jacobs (Accuen/Omnicom, Yahoo!); COO Paul Edmondson (MSFT, Hewlett Packard, Mongo Music, Hub Pages); Ben Trott (TypePad, SixApart, Say) and Founder/CEO James Heckman, the product architect of the first large-scale social network and “blogging” platform (Rivals.com), as well as Scout, 5to1/YAM and NFL Exclusive.

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Maven last week announced the final closure of the merger unifying HubPages, Say Media, and Maven, now generating over $30 million annualized revenue run rate, and as forecasted, adjusted EBITDAS positive with a combined 100 million monthly users accessing premium, professional content.

Currently, Maven is a collections of mavens from individual thought-leaders to world-leading independent publishers, operating on a shared digital publishing, advertising, and distribution platform, unified under a single media brand.

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Publicis Groupe Appoints New Regional Chief Operating Officer for Northern and Central Europe

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Publicis Groupe Appoints New Regional Chief Operating Officer for Northern and Central Europe

Publicis Groupe has announced the appointment of Tomas Lauko as Regional Chief Operating Officer for Northern & Central Europe (NCE), effective 2 January 2019. Tomas Lauko, most recently Global Client Leader with Publicis Media, will report directly to Jarek Ziebinski, Chief Executive Officer, Publicis Groupe Northern & Central Europe.

Recommended: Ace Metrix Releases 2018’S Top Ads

Based in Warsaw, Tomas will be responsible for driving the implementation of the Power of One model across Publicis Groupe’s operations in Northern & Central Europe and lead initiatives focused on accelerating innovation and digital transformation of company’s operating model to better serve diversified needs of today’s marketers. Leveraging his strong background in cross-country leadership, integrated planning and digital transformation, Tomas will be responsible for further enhancing collaboration and exchange across the teams to further enhance media expertise, digital upskilling and business development. In addition to that, he will also be charged with overseeing the integration of the recently-acquired Kindred Group in Czech Republic into the company.

Jarek Ziebinski, Chief Executive Officer, Northern & Central Europe said, “Tomas represents the next generation of leaders who possess both the in-depth understanding of our region as well as global business experience. Very importantly, his profile, set of skills and experiences are complementary with the needs of Publicis Groupe Northern & Central at its current stage of transformation. We are pleased that he will be coming on board as we chart a new chapter of growth.”

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Tomas began his journey with Publicis Groupe at Zenith ten years ago when he was appointed to lead digital and business development across Central Eastern Europe (CEE) implementing digital and technology partnerships with companies like Facebook, Google, Adform or Gemius amongst others. He was promoted to Managing Director of Zenith’s operations in Czech Republic responsible for the agency’s transformation & P&L. Afterwards Tomas had served as CEO of Zenith in Russia from the beginning of 2014 where he led the agency and its clients through the Russian economy downturn years. Prior to this appointment, Tomas has been working in Paris since the end of 2016 as the Global Client Lead for L’Oreal.

Over the course of his career, Tomas has worked in Czech Republic, Germany, Russia and France where he had local, regional and global remits. During this time, he accumulated a wide-ranging experience working with local and multinational clients across numerous categories including Beauty, Luxury, Apparel, Telecommunication, Internet Products & Services, Automotive, Finance, Food, Hygiene, Pharma, Toys Entertainment and Retail.

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Mobify and Sitecore Partner to Help Brands Win Customers Through Enhanced Mobile Web Experiences

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Mobify and Sitecore Partner to Help Brands Win Customers Through Enhanced Mobile Web Experiences
Partnership helps companies reach more consumers and maximize revenue opportunities with faster, more reliable, and more engaging shopping experiences on mobile devices

Mobify, the world leader in Progressive Web Apps (PWAs) for e-commerce, and Sitecore, the global leader in digital experience management software, announced a partnership to enable brands to deliver more powerful shopping experiences across mobile devices. The partnership will connect the Mobify Platform with Sitecore Experience Commerce, enabling businesses to deliver personalized e-commerce sites that combine the look, feel, and performance of a native mobile app with the audience reach of the web. The result is a superior customer experience that offers consumers the convenience they expect in the fastest growing shopping channel around the world.

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Mobify is a Front-end as a Service (FaaS) for building modern, customer-first shopping experiences through Progressive Web Apps (PWA), Accelerated Mobile Pages (AMP), and native apps. Working as a seamless extension of ecommerce and IT teams, Mobify and its network of partners use the Mobify Platform to help retailers and brands drive immediate revenue with a friction-free shopping experience that’s up to 43% faster than previous generation mobile sites.

According to the Mobify 2018 Q2 Mobile Commerce Insights Report, shoppers are spending more time and money on mobile devices; however, even top e-commerce sites on the mobile web don’t measure up to customers’ expectations for a fast shopping experience. PWAs provide a solution to these poor user experiences, with the ability to develop a single asset that serves both the primary website and a mobile app-like experience across all devices and browsers. In turn, PWAs provide significant productivity and cost benefits by removing the need to develop and maintain separate web and native mobile app properties, while taking advantage of shopper traffic from mobile to drive engagement and revenue.

Connecting the Mobify Platform with Sitecore makes it easier for brands and retailers to quickly get started with a PWA that increases traffic, conversions, and revenues. In addition, the Mobify Platform decouples front-end experiences from backend services—also known as “headless”—which allows enterprises to make rapid changes to mobile and desktop experiences without impacting critical systems of record such as payment processing or product databases. For instance, a brand could update templating, presentation, and interactive layers of the customer experience to support a new mobile device without having to redeploy their entire e-commerce platform.

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Mobify CEO Igor Faleski said, “Sitecore has been incredibly successful with a strategy that combines content, commerce, data, and delivery with an open presentation layer that is a natural fit for Progressive Web Apps. Increasingly, customers tell us decoupling front- and back-end services is strategic, especially considering the need to quickly implement new customer experiences that stay ahead of customer demands. We’re excited to be working with Sitecore to drive this common vision forward.”

Ryan Donovan, chief technology officer for Sitecore, added, “As mobile becomes the dominant digital touchpoint, retailers and brands must elevate their mobile experiences to win over consumers and drive competitive advantage. The combination of Mobify and Sitecore offers our joint clients an additional option to quickly deploy personalized, high-performance shopping experiences that are optimized for mobile devices. Ensuring our clients can keep pace with new mobile innovations and deliver a seamless, connected experience across touchpoints means their customers are more likely to engage, convert, and return.”

Currently, Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Read More: OPTIZMO Releases Guide To Email Suppression List Management

PubMatic Adopts The Trade Desk’s Unified ID Solution

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PubMatic Adopts The Trade Desk’s Unified ID Solution

Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, these two programmatic advertising leaders aim to improve the impact and effectiveness of addressable audience reach. This is made possible by The Trade Desk offering its extensive, global cookie footprint at no cost to the digital advertising industry at large.

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Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet. In addition, the unified ID solution allows for much stronger match rates across all parties involved.

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV.

Accenture Interactive Named Adobe 2018 Global Digital Experience Solution…

“The size and scale of the open Internet makes tools like The Trade Desk’s unified ID solution necessary for more effective marketing at a global scale,” said Amar Goel, Founder and Chief Growth Officer, PubMatic. “The supply-side will play a crucial role in increasing adoption, and identity resolution is a win-win for our entire industry to drive higher yield for publishers, improve the independent internet and challenge the walled gardens.”

“PubMatic is a leader in the programmatic supply landscape and we are thrilled that they were early implementers of the unified ID solution,” said Brian Stempeck, Chief Client Officer, The Trade Desk. “We decided to launch this initiative as a way to offer our industry a simple, free solution to a very solvable problem that improves the open internet. Widespread adoption of the unified ID solution helps digital advertising become even more effective.”

Currently, PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over 12 trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory.

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying…

NewVoiceMedia Wins Best in Biz Award for Most Innovative Product Feature

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NewVoiceMedia Wins Best in Biz Award for Most Innovative Product Feature

NewVoiceMedia, a Vonage Company and leading global provider of cloud contact center and inside sales solutions, has been named a silver winner in the Most Innovative Product Feature of the Year – Enterprise/SMB category in Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.

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NewVoiceMedia’s global cloud telephony platform is an intelligent, multi-tenant contact center and inside sales solution that joins up all communications channels and plugs straight into an organization’s CRM software for full access to hard-won data. With a true cloud environment and proven 99.999% platform availability, NVM ensures complete flexibility, scalability and reliability.

Currently serving more than 700 customers, NVM is outperforming the rapidly expanding cloud contact center market twofold and continues to attract new customers through exciting technological developments. It recently unveiled key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer.

Each year, Best in Biz Awards’ entrants span the spectrum, from some of the most recognizable global brands to the most innovative start-ups. The eighth annual program proved to be a particularly tough competition, garnering close to 700 entries from an impressive array of public and private companies of all sizes and from a variety of geographic regions and industries in the U.S. and Canada.

“We are especially proud to be recognized in this particular category – the Most Innovative Product Feature of the Year,” commented Dennis Fois, President of NewVoiceMedia.

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Dennis added, “Innovation and learning are at the core of our mission and vision, and this award further reinstates our complete commitment to helping our customers deliver a better, more emotive customer experience. We look forward to continuing to scale operations, accelerate our already impressive growth trajectory and develop world-class customer success for our growing customer base.”

Since 2011, winners in Best in Biz Awards have been determined based on scoring from independent judging panels composed each year of prominent editors and reporters from some of the most respected newspapers, TV outlets, and business, consumer, technology and trade publications in North America. The 2018 judging panel included writers from Associated Press, Barron’s, Consumer Affairs, eWeek, Forbes, Healthcare Innovation News, Inc., Investment Advisor Magazine, MediaPost, New York Post, New York Times, Ottawa Citizen and Wired.

“In today’s world, regardless of the industry you’re in, striving to innovate should be the baseline,” said Andrew Seale, Globe and Mail, joining the Best in Biz Awards judging panel for the first time. “The standouts amongst this year’s entrants for the Most Innovative Company of the Year push beyond that, bringing a new perspective altogether. From tackling a myriad of verticals with simple, sustainable design, to rethinking how companies and consumers keep information and personal data safe – this year’s winners aren’t just innovating, they’re redefining their industries.”

Read Also: SalesTech Interview With Scott Anschuetz, CEO, Visualize

DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform

STS News Desk
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DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform
DoubleVerify initiates viewability and fraud measurement for Facebook Stories video ads

DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook – providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory.

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DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance.

DV’s extended partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people use Facebook Stories and Messenger Stories each day, and 68% use Stories on at least three apps regularly, per an Ipsos survey commissioned by Facebook IQ. Moreover, Facebook estimates that in 2019, sharing through Stories will exceed sharing through News Feed – signaling a material shift in audience dynamics that may impact brands’ campaign strategies.

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Facebook Stories video campaign measurement is seamlessly integrated within DV Pinnacle®, DoubleVerify’s exclusive service and performance platform. Through the platform, clients can analyze their Stories campaigns via side by side comparison with all other ad placement types that Facebook supports, or compare Facebook Stories campaign performance with that of other media buys. There is no additional activation step required for Pinnacle® users.

“Our expansion into Facebook Stories deepens the levels of transparency and protection we can offer our global advertiser clients,” said Matt McLaughlin, COO at DoubleVerify. “As one of the first partners to offer measurement and reporting for this growing Facebook channel, DV is staying at the forefront of emerging media types, giving brands clarity and confidence in their digital investment – across all platforms, channels and formats.”

DV has partnered with Facebook since 2017 to provide fraud and viewability measurement of display and video ads on both Facebook and Instagram, and is currently in Beta with brand safety.

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Currently, DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.

Aviso Achieves Record-High Accuracy Rates for AI-Powered Sales Predictions

STS News Desk
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Aviso Achieves Record-High Accuracy Rates for AI-Powered Sales Predictions

Leading AI for Sales Solution Raises the Bar with Self-Learning Algorithms

Aviso, the leading provider of AI-powered opportunity management and forecasting solutions that increase revenue, announced that its WinScore™ accuracy rates have hit a record high, stemming from continuous improvements within Aviso’s industry-leading AI-based algorithms. Aviso’s newest solution, announced in September, helps customers close 20 percent more deals per quarter with opportunity management that mines intelligence on each and every deal, delivering win scores that are incredibly accurate, with AI-powered insights and analysis to drive sales actions.

As described by Jay Flanagan, Sn. Director, Strategy and Business Transformation, Global Business Services, Dell EMC, “We’ve been very impressed with how accurate the Aviso WinScores have been for our business. In our first quarter using Aviso they were 99.8 percent accurate at predicting our sales forecast whereas our own team was closer to the high 80’s. We’ve seen tremendous value in our first quarter using Aviso.”

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Aviso WinScores deliver the exact statistical probability to close for each deal in your pipeline. Aviso makes these predictions early in the quarter, when there is still enough time to take action. In Q3 alone we analyzed hundreds of thousands of deals and our WinScores averaged an incredible 92 percent accuracy.

Aggregate AI-powered forecasting predictions also set new accuracy records for us in Q3. Aviso projects quarter end closing numbers each and every day of the quarter for our customers. We hold ourselves particularly accountable for our Day 1 accuracy rates and we were able to achieve an impressive 91 percent forecast accuracy rate across our entire customer base.

“AI is enabling sales teams with better intelligence around forecasting and opportunity management through highly accurate scoring that suggests next best steps and improves win rates,” said Dana Therrien, Practice Leader, Sales Operations Strategies, SiriusDecisions. “We think AI will help make sales people more accurate and effective while improving productivity.”

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Aviso WinScores are much more than simple opportunity scores, because they deliver the exact statistical probability of each deal in your pipeline closing. The pinpoint accuracy of Aviso WinScores is valuable to sales leaders because it enables sales teams to get a data-driven evaluation of every deal early in the quarter, providing ample time for teams to direct sales activity and attention to the right deals at the right times. WinScores are particularly adept at identifying “at risk” and “upside” deals, directing teams to take specific corrective action when it matters most in order to drive better sales outcomes.

“Our customers are getting tremendous value from our AI-driven forecasts. Typically companies do not have reliable bottoms-up forecasts early in the quarter and are often flying blind using simple pipeline ratios and statistics. Only Aviso provides early forecasts with precision accuracy to solve that age-old problem,” said Michael Lock, CEO of Aviso. “We enable our customers to accurately identify opportunities and challenges early in the quarter so they can take action before it’s too late, ensuring they improve their win rates and drive more revenue for their companies. The time is now for sales teams to embrace these valuable applications and begin applying predictability to sales.”

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Ace Metrix Releases 2018’s Top Ads

STS News Desk
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Ace Metrix Releases 2018’s Top Ads

Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual Are Based on a New Product That Quantifies Emotional Connection

Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2018’s top ads that connected with U.S. consumers emotionally. Ace Metrix shared the ads that achieved the strongest impact for four of the fifty-seven emotions they measure, including: Narrative, Heartfelt, Funny and Left Field.

Ace Metrix just released 2018’s Top Ads — Lists for Best Storytelling, Most Heartfelt, Funniest and Most Unusual are based on a new product that quantifies emotional connection.

“Emotional connection continues to play a key role in building relationships with consumers, influencing long-term memory, and driving purchase intent,” said Peter Daboll, CEO, Ace Metrix. “With more and more brands realizing this, it’s critical for marketers to understand the strength of their emotional impact relative to every other ad out there that’s trying to make the same connection.”

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The methodology is based on deep Natural Language Processing and machine learning analysis of hundreds of viewer reactions to every ad – in their own words. With over 8,300 video ads analyzed in 2018, and over 3 million viewer comments, these ads distinguished themselves by achieving the highest quantifiable level of emotional impact with viewers.

2018’s Best Storytelling Ads

Among the 12.49% of ads that fire off signal for the Narrative Emo, 2018’s best ranked in the upper-echelon (the 99th percentile).

Rank Brand Ad Title Length Percentile
1 Freshpet

The Story of Princess

 0:30 99.5
2 Gillette

Proud Dad :60

 1:00 99.5
3 PetCo

Saving Up :30

 0:30 99.5
4 FedEx

Tortoise & The Hare

 1:00 99.5
5 Zillow

Time Capsule

 0:30 99.5
6 Teleflora

The Teleflora Table

 1:30 99.5

Sample words and phrases associated with Narrative include: beautiful story, clever storyline, cute love story, dramatic story, backstory, powerful history, tells a meaningful story, very interesting storyline.

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2018’s Most Heartfelt Ads

Whether the matter at hand is joyous, melancholy, or bittersweet, Heartfelt ads tug at our emotions and make us reach for the closest tissue. Unfortunately for Kleenex, this sentiment is present in only 12% of all ads, and like the previous list, this year’s most heartfelt rank in the 99th percentile of those ads.

Rank Brand Ad Title Length Percentile
1 Huggies

Father’s Day Hugs

 2:00 99.5
2 Hallmark

Her Day

 0:30 99.5
3 Verizon

Military Appreciation :60

 1:00 99.5
4 Macy’s

Always Present

 0:30 99.5
5 Teleflora

Teleflora Table

 1:30 99.5
6 Budweiser

Our Heroes

 1:00 99.5
7 Verizon

Answering the Call

 1:00 99.5

Sample words and phrases associated with Heartfelt include: makes me wanna cry, am happy, brought tears, caring, compassionate, feel good, gets me emotional, heartstrings, heartwarming!, i cried, saddened, very uplifting, sweet ad!

Read More: Salestech Predictions 2019: Set The Bar Higher With Smarter Email Initiatives

2018’s Funniest Ads:

These ads stirred up the most hahaha’s and LOL’s among viewers in 2018. None of them reached “Rare Air” status for our Funny emo, but they found the humor sweet spot that appealed to a broad audience. Given that 25% of ads try to be funny in some way, earning a spot in the 97th percentile and up is worth celebrating for the brands below.

Rank Brand Ad Title Length Percentile
1 Farmers Insurance

Hall of Claims: Parking Splat

 0:30 98.7
2 M&M

Human

 0:30 98.7
3 Adam & Eve

Sympathy for the Grumps

 1:40 98.7
4 NFL

Touchdown Celebration

 1:00 97.2
5 King’s Hawaiian

Dye Pack

 0:30 97.2
6 Jack Link’s

Glamping :15

 0:15 97.2
7 1-800-Contacts

Toothpaste :15

 0:15 97.2

Sample words and phrases associated with Funny include: a riot, chuckled, comedic, comical!, cracked me up!, funny, genuinely laughed out loud, haahaha, hahah!, hilarious, hysterical, kinda makes me laugh, lmaooo, lol!, quite humorous, humorous.

Read More: 14 Things Surfing Can Teach You About Business (And Life)

2018’s Most Unusual Ads

Based on our Left Field emo, something (or everything) about these ads seems outside the realm of possibility. While 17.21% of all ads evoke this sentiment from viewers, the ads below take unordinary to a whole new level by ranking in the 98th and 99th percentile.

Rank Brand Ad Title Length Percentile
1 Comcast Xfinity

Popcorn

 0:15 99.5
2 Skittles

Glowing

 0:15 99.5
3 Skittles

Taste The Rainbow

 0:15 98.7
4 Trolli

Wake Up Your Mouth

 0:15 98.7
5 POM Wonderful

Dolphin

 0:30 98.7

Sample words and phrases associated with Left Field include: extremely odd ad, left field, kinda an odd commercial, little unusual way to, odd advertisement, odd concept, unusual spot, very unusual ad, very unusual way to.

Read More:  5 Ways Partnership Development Will Change In 2019

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