Page 5435 – SalesTech Star

Brainshark Wins in Top Sales Awards

Productivity & Enablement

-

January 9, 2019

Company Honored for its Sales Readiness Technology, Which Improves Sales Effectiveness and Results, and for its Corporate Blog, with Must-Read Content for Sales Professionals

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a winner in the Eighth Annual Top Sales Awards.

The company was honored in two categories:

“Top Sales Enablement Technology,” for its innovative enterprise solutions that foster an always-ready sales force, and
“Top Company Blog,” for its fresh and prolific coverage of business-critical sales enablement topics.

Hosted by leading online sales community Top Sales World, the Top Sales Awards received thousands of entries to its recent program. Independent judges – spanning analysts, executives, thought-leaders and other preeminent experts in the sales field – evaluated the nominations. This marks the third year that Brainshark has been named a winner in the awards.

“Sales readiness is achieved not only through the development of new technology, but also the sharing of new ideas,” said Brendan Cournoyer, vice president of marketing, Brainshark. “With our software platform, blog content, services and more, Brainshark empowers sales teams – as well as the enablement leaders that support them – with the skills and knowledge needed to succeed. As we kick off the New Year, these recent honors reflect Brainshark’s continuous commitment to improving companies’ sales effectiveness, as well as the powerful results our customers achieve.”

Brainshark’s award-winning solutions – for sales onboarding, continuous training, coaching and practice, content creation and more – equip reps to deliver maximum value to buyers and close more deals. In addition to the Top Sales Awards, Brainshark’s technology has been honored in recent months in The International Business Awards®, Best in Biz Awardsand MarTech Breakthrough Awards, among other programs.

Having garnered multiple Top Sales Awards, the Brainshark Ideas Blog highlights a range of expert voices – including sales reps, analysts, executives, customers and other experts – who provide tips, introduce new methodologies, put research findings into context and much more.

MapBusinessOnline.com Releases Business Listings for Business Analysis

Pipeline & Analytics

STS News Desk

-

January 8, 2019

0

MapBusinessOnline.com Releases Business Listings for Business Analysis

SpatialTEQ Inc., publisher of North America’s most innovative business mapping solution, announces that www.mapbusinessonline.com will now include access to business listings for business analysis and prospect marketing. Map Business Online (MBO), a cloud-based business mapping software, will present the option to easily search for, purchase, and export selections of business listings based on the following search criteria:

Business Name – Search for contacts by business name
Business Data – Search by business annual sales, employee count, location type, and franchise designation
Industry Category – Search by NAICS or SIC code category
Circle or Polygon Map Objects – Draw a shape on the map to use as a search guide for business listings
Geographic search – Search for business listings by ZIP code, City or State

Map Business Online business listings are available for the USA coverage area only. Subscribers will have access to up to 16.7 million business listings with contact records. Listings will contain business information including (where available) key contact information, employee count, sales levels, and key locations.

Business Listings for Analysis and Marketing
Searchable business listing capability from within Map Business Online has been a popular feature request among MBO users for years. MBO Business listing are sourced through a major US-based business listing provider with over 16.7 million records to search through.

Map Business Online subscribers will reduce marketing and sales costs related to lead generation while assuring access to geographic search capabilities, demographic analysis, and sales territory management tools, all in one application. Users will be able to compile leads from selected areas, based on sales projections and planned expansion targets by geography.

Powerful Map Visualizations
In addition to lead generation Map Business Online Business Listings will be used to conduct B2B market potential analysis and comprehensive competitor analysis. The ability to compile business listings into a business map view opens up powerful map visualizations that lend insight into business analysis and planning.

All versions of Map Business Online for the USA, including the free 1-month trial, will include sample data credits for Map Business Online users to test the new business listing functionality.

Beeswax’s Bidder-as-a-Service™ Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Native & Programmatic Advertising

STS News Desk

-

January 8, 2019

0

Beeswax’s Bidder-as-a-Service™ Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Beeswax continues to expand its reach across the connected TV and digital video marketplace

Beeswax, the industry’s only customizable programmatic buying platform, announced that it now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX.

While traditional TV audiences are on the decline, consumers’ time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax’s partnerships with these key connected TV supply and data partners enable advertisers and media companies to follow suit.

Media buyers need to overcome the fragmentation of traditional TV ad buying, which can be accomplished by venturing into the more challenging, yet efficient, environment of cross-screen programmatic video. Beeswax’s unique flat SaaS pricing model means organizations can efficiently and effectively scale their media spend, while reducing the costs associated with expensive, premium inventory. Their marketplace of connected TV inventory is made possible through its integrations with leading supply and data partners, including Tru Optik.

One of the biggest challenges that media buyers have found in attempting to do business in connected TV is the lack of consistent and scaled data activation. By partnering with Tru Optik, the leader in this area, Beeswax enables large TV networks, CTV publishers, and programmatic platforms, in addition to brands and agencies with deterministic targeting and measurement.

“We are excited to enable our unique datasets and household-level targeting capability within the Beeswax platform, allowing leading media companies and marketers to utilize first- and third-party data within cross-screen video environments,” said Frans Vermeulen, COO at Tru Optik.

Beeswax also partners with, and has access to, other players across the connected TV marketplace, including Telaria, SpotX, and Tubi.

“At SpotX, we work hard to connect advertisers with high-quality video inventory,” said Mike Evans, VP, Strategic Accounts at SpotX. “As a leading DSP, Beeswax opens up new opportunities to media buyers, allowing them to programmatically purchase both online video and connected TV inventory via our platform, and we look forward to watching Beeswax’s continued growth and innovation.”

“It’s great to see Beeswax’s strong growth in CTV,” said Adam Lowy, Chief Commercial Officer, Telaria, “They’re an innovative and growing partner for us in bringing differentiated demand to our premium video and CTV publishers.”

“Looking forward to 2019 we expect to continue to see media companies and brands in-house their buying technology and increasingly look for cost-efficient ways to execute buys across every digital video channel. We’re excited to be at the forefront of offering a platform to support that trend,” said Ari Paparo, CEO of Beeswax. “You can’t look at the downward trend of linear TV viewership and do nothing, you’ve got to reach the next generation of consumers, and cross-device video is the way to do it.”

Vroozi Appoints Experienced Sales Leader, Susan Poer, Director of Sales

Onboarding & Training

STS News Desk

-

January 8, 2019

0

Vroozi Appoints Experienced Sales Leader, Susan Poer, Director of Sales

Proven Sales Manager Appointed to Drive Growth in Enterprise Procurement

Vroozi, a leading mobile-first, user-centric purchasing and spend management platform, has appointed Susan Poer as the new Director of Sales in Los Angeles. Poer brings over 25 years of enterprise and mid-market software sales experience with companies like Microsoft, IBM, and most recently Profisee.

Poer’s experience in software, sales enablement and direct sales makes her a valuable addition to Vroozi. During her time at IBM, she led several global teams for data security software and sales enablement. For Microsoft, she closed multi-million dollar, strategic deals.

As Director of Sales, Poer will manage the sales organization processes and drive the growth of new enterprise clients. She will also guide the executive team on building a repeatable and scalable sales model.

“We are thrilled that Susan has chosen to join the Vroozi family as she brings a wealth of enterprise software sales experience and a demonstrated track record of growing sales through direct and partner channels. We look forward to leveraging her expertise as we drive exponential growth in 2019”- Shaz Khan, Vroozi Co-Founder and CSO.

“One of the reasons I chose Vroozi was its’ mobile first philosophy. We give clients the ability to manage their procurement process anywhere, anytime and from any device,” said Susan Poer. “This complete transparency gives clients the ability to save time, money and resources. I’m very excited about the opportunity to expand Vroozi’s client base.”

Read More: Brad Dobbins Promoted To President Of Clickbooth

Summit Wireless Technologies Names James Cheng Vice President of Worldwide Sales

Onboarding & Training

STS News Desk

-

January 8, 2019

0

Summit Wireless Technologies Names James Cheng Vice President of Worldwide Sales

Summit Wireless Technologies, Inc., a leading provider of immersive, wireless sound technology for intelligent devices and next-generation home entertainment systems and founding member of WiSA, the Wireless Speaker and Audio Association, announced James Cheng has joined the company as vice president of worldwide sales. Cheng will lead the company’s efforts to partner with the world’s top consumer electronic brands in the family entertainment, gaming and home theater categories.

“James’ experience building eco-systems and partner development for global brands will be key as we continue to champion the WiSA industry standard and introduce our sound experience to leading consumer electronics manufacturers,” said Brett Moyer, president and CEO of Summit Wireless Technologies. “His proven track record will help elevate our brand as we continue to broaden our partnerships to deliver the most innovative, wireless sound solutions to the mass market.”

Cheng has more than 15 years of experience leading international business development for Silicon Valley tech brands with extensive experience in ecosystem and partner development. Prior to joining Summit Wireless, he was VP marketing and business development at Amlogic, Inc., a global fabless SoC company that provides open platform solutions for multimedia consumer devices. Prior, Cheng was director of strategic accounts at GoerTeck, Inc. and senior director of business development at Marvell Semiconductor where he was responsible for developing Google 1st party brand and ecosystem partner business. He holds a B.E. degree in electrical engineering from Tamkang University, a PhD in electrical engineering from Stony Brook University and an MBA from NYU Stern School of Business.

Continuum Acquires BrightGauge, the Leading Business Intelligence Platform for MSPs

Sales Intelligence

STS News Desk

-

January 8, 2019

0

Continuum Acquires BrightGauge, the Leading Business Intelligence Platform for MSPs

Acquisition accelerates BrightGauge’s strategy of best-in-class product development and customer support

Continuum®, the proactive platform that integrates intelligent software with expert services for managed service providers (MSPs) to scale dynamically and protect their clients, announced that it has acquired BrightGauge. The move allows Continuum partners to benefit from the world’s leading business intelligence platform for MSPs and brings greater resources to BrightGauge for accelerated product development and customer support.

BrightGauge was founded in 2011 to meet the needs of small to medium-sized IT service providers as they sought to better manage their data and demonstrate the value of their work to clients. BrightGauge’s software solutions have allowed thousands of MSPs to view all their important business metrics in one place, leveraging data from a full range of popular channel solutions including the Continuum platform.

Continuum’s acquisition of BrightGauge provides Continuum partners with this visibility into the most important metrics they need to scale their businesses. The company also gains access to powerful business intelligence technology that will be leveraged to improve the reporting and analytical capabilities underlying the Continuum platform, driving better efficiencies and opportunities for partners as a result.

“Today’s MSP doesn’t just need the solutions to serve their end-clients, but also the technology to better understand their business,” said Michael George, CEO, Continuum. “Our goal has always been to give MSPs the confidence to scale dynamically and the acquisition of BrightGauge fits perfectly with this strategy. Brian Dosal and the BrightGauge team have built a powerful suite of business intelligence products purpose-built for the MSP, and we’re excited to help power their next chapter of growth.”

As part of the Continuum family, BrightGauge will be able to bring its customers the resources to support and accelerate the company’s best-in-class product development and customer support. This approach will continue to be underlined by BrightGauge’s vendor-neutral approach to platform integration, offering MSPs the continued freedom to integrate their choice of solutions for a complete picture of their business performance.

“Eight years ago, we started BrightGauge because we recognized that the channel needed best-in-class business intelligence technology to power their businesses,” said Brian Dosal, CEO, BrightGauge. “We’re proud of our successes in building that technology and bringing it to thousands of MSPs around the world, giving them visibility into their business with data from across a multitude of solutions. Joining the Continuum family gives us a renewed opportunity to take our platform to the next level and we’re excited to work with Michael George and the entire Continuum team.”

Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019

STS News Desk

-

January 8, 2019

0

Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019

Eighty-three percent of retailers surveyed view converting one-time buyers into recurring customer relationships as very important for their overall retail strategy in 2019

According to a new study commissioned by Ordergroove, the leader in Relationship Commerce, retailers view converting one-and-done shoppers into recurring customers as very important for their business and expect that recurring revenue programs will be a significant driver of revenue for their organizations in 2019. Findings from the study, “Retail 2019: The Year of the Recurring Revenue Model” will be presented at National Retail Federation (NRF) 2019: Retail’s Big Show, to be held in New York City on January 13-15, 2019.

Recurring revenue programs – such as subscriptions, reordering, and membership programs – enable brands to transform shopping experiences from one-time consumer transactions to frictionless, recurring relationships that drive predictable, profitable revenue streams.

Key findings from the study, which surveyed retail leaders representing companies with an annual revenue exceeding $100 million, include:

83 percent of retail leaders surveyed agree that converting one-and-done buyers into recurring customers is very important for their overall retail strategy.
54 percent expect significant growth in revenue in 2019 and beyond from recurring customer purchases.
Today, 65 percent of respondents offer subscription programs; additional 22 percent are thinking of adding them in 2019.

Relationship Commerce Also Equates to Value for Consumers

Retailers are experiencing a clear correlation between recurring customer purchases and customer satisfaction, with 86 percent of respondents indicating that their subscription customers are more satisfied than their non-subscription customers. Additionally, more than half state their overall Net Promoter Score (NPS) has increased since launching subscription offerings.

“In today’s on-demand world, consumers have more choices than ever and are choosing those retailers and brands who make their lives’ easier,” said Greg Alvo, CEO, Ordergroove. “Retailers who are not investing in frictionless relationship commerce programs are merely acquiring customers and absorbing the Cost of Customer Acquisition (CAC), only to lose profitability and Lifetime Value (LTV) to Amazon. Amazon’s investments in programs like Prime for memberships, Subscribe & Save for subscriptions, Dash for IoT reordering and Alexa for voice reordering are all part of a master plan to build a recurring revenue business centered around the highest level of consumer convenience.”

WhatCounts and Windsor Circle Combine and Rebrand to Create Unified Offering

Email Tools

STS News Desk

-

January 8, 2019

0

WhatCounts and Windsor Circle Combine and Rebrand to Create Unified Offering

WhatCounts, an enterprise email marketing platform, and Windsor Circle, a leading automated personalization platform, today announced a combining and rebranding of the two companies, owned by Output Services Group(OSG) under the name WhatCounts, an OSG Company.

Armed with a new look and tagline—Market Better, Mark It Done—WhatCounts’ solution includes cross-channel marketing powered by AI and a full-service digital agency. “Rebranding to WhatCounts: Market Better, Mark It Done, hones in on our ability to help our clients deliver the most impactful customer communications possible by enabling the use of data in the right ways, at the right moments, through the right channels. I’m particularly excited to offer an all-in-one solution to enterprise clients,” stated Matt Williamson, Chief Operating Officer.

WhatCounts’ new offering enables marketers to take advantage of data to power more than just email. Marketers can use WhatCounts to drive campaigns through key channels, such as email, social, and SMS, and elevate their marketing strategies. “We’re excited to debut the new WhatCounts and really show the market, and our clients, what we’re capable of,” explained Daniel Caplin, President. “As we move into 2019, we’re focused on helping clients create seamless cross-channel marketing campaigns that resonate with customers and subscribers on a personal level,” continued Caplin.

Created with the marketer in mind, WhatCounts allows marketers to increase efficiencies with fewer vendors, optimize campaigns with personalization and predictive data sets derived from propensity models, innovate across channels with the support of WhatCounts marketing specialists, and reap the benefits of access to their data. “We understand that every business is different—facing unique challenges, barriers, and goals—and we designed our platform with that in mind,” stated Nicole Woods, VP of Product. “Marketers can choose which portions of the platform and services to use—we don’t subscribe to the one-size-fits-all mentality and marketers shouldn’t either,” continued Woods.

Marketers can also opt to work with WhatCounts’ full-service digital agency. With expertise in design, strategy, deployment, deliverability, and coding, they’re poised to tackle many of the issues facing marketers today. “WhatCounts’ platform and services are designed to help our clients put their best foot forward,” explained Caplin. “Our singular goal is to help our clients surpass previous success benchmarks by helping them market better and mark it done.”

Media Alert: Gartner Announces Gartner Marketing Symposium/Xpo 2019

Sales & Marketing

STS News Desk

-

January 8, 2019

0

Media Alert: Gartner Announces Gartner Marketing Symposium/Xpo 2019

What: Gartner Marketing Symposium/Xpo 2019

When: April 29-May 1, 2019

Where: Marriott Marquis, San Diego, CA

Details: While marketing budgets remained steady in 2018 at 11.2 percent of company revenue, 63 percent of CMOs expect their budgets to increase in 2019, according to Gartner’s 2018 CMO Spend Survey. As CMOs grow ever more confident in their investments in martech, innovation and personalization, pressures continue to mount for marketing to demonstrate business value. Gartner Marketing Symposium/Xpo 2019 provides CMOs and other senior marketing leaders the insights they need to grow revenue, drive customer experience and lead digital innovation.

The Gartner Marketing Symposium/Xpo agenda features eight comprehensive tracks allowing marketing leaders to take a deep dive into a broad range of topics focused on the most pressing issues they face today:

Customer Experience
Data, Analytics and Measurement
Emerging Customer and Marketing Insights
Influencing B2B Buyers
Marketing Technology
Multichannel Marketing
Vision and Leadership
CMO Circle

Featured Speakers:

Influence — The Hidden Forces that Shape Behavior: Jonah Berger, Professor, Wharton School of Business
The Secret to Creating Universally Joyful Products and Experiences: Ingrid Fetell Lee, Designer and Founder, The Aesthetics of Joy
CMO Circle Lunch: How Language Shapes the Way We Think, Lera Boroditsky, Cognitive Scientist
CMO Circle Lunch: The Algebra of Happiness, Scott Galloway, Founder, Gartner L2; Professor of Marketing, NYU Stern

The Exhibit Showcase at the event will provide exclusive access to some of the world’s leading marketing and digital service providers, featuring live demonstrations, face-to-face meetings, and information-packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.

Home Builder Marketing Leaders to Speak at NAHB International Builders’ Show

STS News Desk

-

January 8, 2019

0

Home Builder Marketing Leaders to Speak at NAHB International Builders’ Show

SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present with Dave Miles, Milesbrand, and Joel Cox, Strategus

SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, today announced its President and CEO, Robert Cowes, and VP of Digital Marketing, Tanner Ross, will be presenting a Building Knowledge Session and Tech Byte, respectively, at the NAHB International Builders’ Show® (IBS) with two other home builder marketing leaders.

Cowes will be presenting with NAHB National Housing Hall of Fame recipient and 100+ Nationals award winner Dave Miles on the Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Marketing Plan.

Ross and Joel Cox, two of the most innovative and successful digital ad campaign managers in the country, will be presenting a Tech Byte together for the second year in a row; this year on the topic No Data Left Behind: Leveraging Big Data to Target Buyers.

The 2019 Builders’ Show will be held in Las Vegas, February 19-21, bringing together industry leaders for education sessions, networking, and exhibitions at the largest annual light construction show in the world.

“IBS is not only a place for top manufacturers and suppliers to meet up with leading home builders, but also offers a variety of education sessions and tracks on some of the most innovative sales and marketing tactics. Builders can learn the steps it takes to put together a competent marketing plan and become aware of the changes in technology and big data,” said Robert Cowes, President and CEO of SmartTouch® Interactive.

Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Marketing Plan

Cowes and Miles will walk the audience through a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right brain and the data-driven approach of the analytical left brain. The session will be held Wednesday, February 20, from 10:15 – 11:15 AM in room South 232.

Learning Objectives:

Learn which marketing channels work best for both personality types and why.
Identify ideal messaging and possible buyer pain points.
Learn the equations to calculate and predict leads, tours, and sales.
Learn how to build a holistic marketing plan from pre-launch to launch with a five-year outlook.

Speakers:

Robert Cowes, President & CEO, SmartTouch® Interactive
Dave Miles, President & Brand Strategist, Milesbrand

More session details and speaker information can be found on the NAHB International Builders’ Show® website.

No Data Left Behind: Leveraging Big Data to Target Buyers

Ross and Cox will cover actionable insights into how new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you. The session will be held Wednesday, February 20, from 10:15 – 11:00 AM in room South 229.

Learning Objectives:

Define what “Big Data” is and learn how to leverage the data you have to create a custom user experience.
Learn how to leverage new and interesting on- and offline data sources.
Explore recent changes made to Facebook’s and Google’s targeting and how this affects your campaigns.
Understand the steps needed to target buyers effectively and with precision.

Speakers:

Tanner Ross, Vice President of Digital Marketing, SmartTouch® Interactive
Joel Cox, Founding Partner & SVP of Strategy & Innovation, Strategus

Brainshark Wins in Top Sales Awards

MapBusinessOnline.com Releases Business Listings for Business Analysis

Beeswax’s Bidder-as-a-Service™ Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Vroozi Appoints Experienced Sales Leader, Susan Poer, Director of Sales

Summit Wireless Technologies Names James Cheng Vice President of Worldwide Sales

Continuum Acquires BrightGauge, the Leading Business Intelligence Platform for MSPs

WhatCounts and Windsor Circle Combine and Rebrand to Create Unified Offering

Media Alert: Gartner Announces Gartner Marketing Symposium/Xpo 2019

Home Builder Marketing Leaders to Speak at NAHB International Builders’ Show

Popular Posts

Brainshark Wins in Top Sales Awards

MapBusinessOnline.com Releases Business Listings for Business Analysis

Beeswax’s Bidder-as-a-Service™ Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Vroozi Appoints Experienced Sales Leader, Susan Poer, Director of Sales

Summit Wireless Technologies Names James Cheng Vice President of Worldwide Sales

Continuum Acquires BrightGauge, the Leading Business Intelligence Platform for MSPs

WhatCounts and Windsor Circle Combine and Rebrand to Create Unified Offering

Media Alert: Gartner Announces Gartner Marketing Symposium/Xpo 2019

Home Builder Marketing Leaders to Speak at NAHB International Builders’ Show

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!