Page 5418 – SalesTech Star

Brand Building in a Highly Competitive Industry

Guest Authors

-

February 4, 2019

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people.

This is testimony to the fact that irrespective of market competition—and how many products a customer uses—there’s only space for a few brands in a customer’s mind when it comes to spontaneous brand recall. This idea holds across diverse products and consumer groups.

Marketing executives of all young companies need to keep that in mind when coming up with a branding strategy. It’s crucial to understand what goes behind building a great brand before going all out and splurging money on brand campaigns. There are a few simple but critical points to consider.

Identify Your Business Archetype

What is an archetype? The surge of adrenaline that you associate with Red Bull, the design innovation that Apple inspires, the sense of challenge you feel when you are lacing up your Nike shoes, the satisfaction upon polishing off a Cadbury bar—these emotions that you connect with a brand are based on the archetype of that company.

Creating an archetype that embodies and emulates all you stand for should lead your priority list. Defining your archetype and the emotion associated with your brand helps nail down the direction and messaging of your branding campaigns. This is what your consumers, and even your stakeholders, are tuned in to.

Branding campaigns and events are designed to meet an overarching goal for your product and company. They attract the right kind of attention, make noise at the right time, stamp an impression on your target audience, generate leads and result in a healthy ROI.

Of course, quite a few variables are involved, such as the purpose behind your branding activities, the size of your company, the resources available at your disposal and the larger overall vision of the company. Analyzing these variables will initiate the theme and purpose of all of your branding efforts.

Think of long-term branding, even if it is a short-term campaign. Your campaign can change based on fluid requirements, but your brand archetype remains the same.

What’s the Bigger Story?

Most important, though, is that these aspects are in sync and come together to tell a larger story about your brand, the company and its purpose. People don’t always remember facts and data, but if you tell them a good story, it sticks.

You should be able to narrate a story, draw the customer in, tap into the emotion and gently emphasize the message about your brand. Having a great product, a memorable tagline and an aesthetically pleasing logo won’t do your brand any good if you don’t spin a good story.

The story should also be told at the right time. Startups should not hurry to go into the world and talk about themselves—but they should initiate the storytelling before the industry they are in begins forming opinions about them. Entrepreneurs should find the opportune time to launch their branding campaign, start telling the story and carry this message along as they scale. By doing this, they will also be able to take the customer along with them in their journey.

It cannot be repeated enough: When it comes to the branding game, there is room for only a few brands. Make sure you know what your archetype is, what your vision is, what you want to be known as—and stitch them together with an emotional and heartfelt story.

At the end, the effort will be worth it. When you can really talk to your customer’s heart, you’ll start a beautiful journey together.

After all, we do think with our hearts.

Invoca Named Leader in G2 Crowd Enterprise Grid for Call Tracking, Receiving Top Overall Score

Sales & Marketing

STS News Desk

-

February 1, 2019

7

Invoca Named Leader in G2 Crowd Enterprise Grid for Call Tracking, Receiving Top Overall Score

Invoca continues to lead the call tracking and analytics space with awards for product and market leadership

Invoca, an AI-powered call tracking and analytics company, announced it was recognized as the top-scoring Leader in the G2 Crowd Winter 2019 Enterprise Grid Report for Inbound Call Tracking Software. Invoca received the highest overall score in this report, beating out six other vendors in the call tracking and analytics space. Ranking highly for customer satisfaction and market presence, Invoca’s position in this Grid underscores the company’s focus on product innovation and customer success.

G2 Crowd rates products from the Inbound Call Tracking category algorithmically based on data sourced from product reviews shared on their platform, and data aggregated from online sources and social networks. An overwhelming 93 percent of reviewers give Invoca 4 or 5 stars and nearly 90 percent would recommend the platform to others. Additionally, 98 percent believe Invoca is “headed in the right direction.”

This level of customer confidence in Invoca is important as marketers increasingly invest in digital marketing that drives a blend of online and human interactions. This is especially critical when it comes to high consideration purchases. For example, according to eMarketer, nearly half of consumers surveyed would want to interact only with a human when buying something expensive like a home or an item with emotional significance like a wedding ring, while fewer had this preference when purchasing something more mundane.

“Making our customers successful is paramount to everything we do at Invoca, so being recognized as a Leader by G2 Crowd validates our focus on helping marketers make meaningful, revenue-driving connections between the digital channels they’re investing in and the purchases that happen on the phone,” said Gregg Johnson, CEO of Invoca.

G2 Crowd Reviews:

“Invoca has cutting edge technology in the call tracking industry. Signal AI Technology has amazing capabilities to help us obtain the information we need to track our KPIs to calculate return on investment by channel per account. We also are able to help coach based on the models. The staff at Invoca has been really helpful to work with and they have always been open to learning about specific use cases to help strengthen the platform and model.” – Manager of Retail Marketing, Starkey Hearing Technologies
“…The team is what really stands out at Invoca. Our customer success rep is fantastic and is always on top of any requests we have. Additionally, their product team is very sensitive to the needs of their customers and is always building out more and more useful features.” Marketing Tools Engineer, LegalZoom
“Invoca helps us achieve a much higher ROI on purchased call transfers. They have a very intuitive UI and simple dashboards with the important information displayed in easy to digest reports. We’ve had questions several times and their support team has been extremely responsive and friendly.” Managing Director, Engauge Innovations
“Invoca seamlessly integrated with our current CRM and now our organization has all the real-time call tracking analytics needed to optimize our sales and customer service. We have maintained an awesome rapport with our Customer Success Manager at Invoca and appreciate the level of support we have received in managing campaigns.” Director of Healthcare Services, MDsave, Inc.

In addition to the G2 Crowd recognition, Invoca was also recently chosen by APPEALIE as a top SaaS company, alongside Slack, Hubspot, Drift and others, which honored the company for its “demonstrated excellence and customer delight.” Invoca was also named a Top Performer by FeaturedCustomers in the Call Center Solutions category of its Winter 2019 Customer Success Report. Invoca was the only marketing-focused call tracking and analytics solution ranked in the report. This recognition follows a slew of awards last year for Invoca’s industry-leading AI technology and distinctive company culture.

Exceed.ai Automated Lead Qualification and Nurturing Now Integrates With HubSpot

Lead Distribution & Call Management

STS News Desk

-

February 1, 2019

0

Exceed.ai Automated Lead Qualification and Nurturing Now Integrates With HubSpot

Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing, marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program.

Companies using HubSpot can now use Exceed’s AI-Powered Sales Assistant to automatically engage, qualify and nurture prospects. Exceed will serve the best leads in HubSpot to reps and automatically schedule a qualified meeting directly on their calendars, saving them time and allowing them to focus on generating revenue. Exceed’s Assistant will record every email conversation in the HubSpot CRM.

HubSpot statistics show that companies that automate lead management see a 10% or more bump in revenue in 6-9 months time. In addition, businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. The seamless integration between HubSpot and Exceed helps companies to achieve that goal.

HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified integrations comply with a set of requirements.

“This integration will help more companies scale their marketing and sales activities and boost revenue,” said Ilan Kasan, CEO of Exceed. “Exceed not only ensures that every lead receives a follow-up, but that those leads are nurtured and qualified using artificial intelligence and automation. We are thrilled to leverage HubSpot’s powerful platform with Exceed’s state-of-the-art AI Sales Assistant.”

Sitecore Announces 2019 Most Valuable Professionals, Spanning More Than 30 Countries and 150 Companies

Sales & Marketing

STS News Desk

-

February 1, 2019

0

Sitecore Announces 2019 Most Valuable Professionals, Spanning More Than 30 Countries and 150 Companies

Program recognizes individuals whose Sitecore expertise helps drive innovation and digital transformation

Sitecore, the global leader in experience management software, today announced the 2019 Sitecore Most Valuable Professionals (MVPs). Now in its 13^th year, the 2019 Sitecore MVP program has recognized 315 exceptional professionals from Sitecore’s global community of more than 12,000 certified developers and more than 20,000 active community participants. Hailing from more than 30 countries and 150 companies, Sitecore MVPs actively share their expertise of Sitecore products to advance the future of customer experience and drive organizational change.

“MVPs are outstanding leaders whose exceptional enthusiasm for the Sitecore platform extends beyond their own achievements. They inspire others throughout the Sitecore community to realize their full potential,” said Paige O’Neill, chief marketing officer at Sitecore. “It is with great pleasure that we thank MVPs for their commitment to the Sitecore community by sharing their knowledge and experiences, which plays an integral role in the success of our customers as well as provides invaluable feedback to the development and improvement of Sitecore’s technologies.”

Each year, the Sitecore MVP distinction is given to individuals whom Sitecore considers to be experts due to their technical expertise, mastery of the Sitecore platform, and voluntary commitment to sharing knowledge with Sitecore partners, customers, and prospects during the past year. Nominated by existing MVPs or by Sitecore employees, MVP candidates undergo an extensive evaluation process that considers the quality and level of impact of the nominees’ contributions. Likewise, MVPs engage directly with Sitecore product teams and often receive advanced information about Sitecore product roadmaps and upcoming features so they can provide direct, independent feedback based on their real-world experience.

In 2019, Sitecore recognized 186 Technology MVPs, 37 Strategy MVPs, 18 Commerce MVPs, and 74 Ambassador MVPs who collectively embody the rich diversity of skills, experiences, and backgrounds in the Sitecore Community.

“The Sitecore community is renowned as a place where members can easily collaborate and benefit from the vision and technical knowledge of one another,” said Pieter Brinkman, Senior Director of Technical Marketing at Sitecore. “Within this community, MVPs set the standard of excellence for product expertise, enthusiasm, and willingness to donate time and energy to help customers and partners realize the full power of the Sitecore platform. Their contributions are immensely appreciated because the passion of our MVPs is instrumental to the ongoing success of the Sitecore ecosystem.”

SiriusXM Announces Amendment Of Consent Solicitation With Respect To Pandora Media’s Convertible Notes Due 2023

Contract & E-Signature

STS News Desk

-

February 1, 2019

0

SiriusXM Announces Amendment Of Consent Solicitation With Respect To Pandora Media’s Convertible Notes Due 2023

Sirius XM Holdings Inc. announced that its subsidiary, Sirius XM Radio Inc., is amending its previously announced consent solicitation with respect to certain proposed amendments to the indenture governing Pandora Media, Inc.’s 1.75% Convertible Senior Notes due 2023 (the “2023 Notes”) to (i) further extend the expiration time from 5:00 p.m., New York City time, on January 30, 2019 to 5:00 p.m., New York City time, on January 31, 2019 (the “2023 Notes Expiration Time”) and (ii) include an additional proposed amendment to the indenture governing the 2023 Notes to provide that, subject to certain conditions, holders of 2023 Notes will have the right to require Pandora to repurchase their 2023 Notes at a purchase price of 100% of the principal amount thereof, plus accrued and unpaid interest to, but not including, the repurchase date (such right, the “Special Repurchase Option”). Holders of 2023 Notes should refer to the Consent Solicitation Statement, dated January 18, 2019, and the related consent form for the detailed terms and conditions of the consent solicitation, including the text of the proposed amendments, with respect to the 2023 Notes, all of which remain unchanged except as set forth in the Supplement to the Consent Solicitation Statement, dated January 31, 2019, this release and Sirius XM Radio Inc.’s previous extensions of the 2023 Notes consent solicitation by press releases dated January 28, 2019 and January 30, 2019, respectively. Holders of 2023 Notes who have previously delivered consents do not need to redeliver such consents or take any other action in response to this announcement in order to consent. Promptly upon receipt of the requisite consents of at least a majority of the aggregate principal amount of all 2023 Notes (the “2023 Notes Requisite Consents”), Pandora Media, Inc. and Citibank, N.A. will enter into a supplemental indenture to the indenture governing the 2023 Notes implementing the proposed amendments with respect to the 2023 Notes, at which time such supplemental indenture will become effective.

Subject to the terms and conditions set forth in the Consent Solicitation Statement and the related consent form, including that all conditions precedent to the closing of the Acquisition (defined below) have been satisfied or waived at or prior to February 15, 2019 (the “Consent Conditions Outside Date”), holders of 2023 Notes as of 5:00 p.m., New York City time, on January 17, 2019 whose consents are received (and not validly revoked) at or prior to the 2023 Notes Expiration Time will be eligible to receive a cash payment (the “Consent Fee”) of $3.75 per $1,000 principal amount of such 2023 Notes, promptly after all conditions to the consent solicitation shall have been satisfied or waived, and in no event later than the closing date of the Acquisition. Holders of 2023 Notes that provide consents after the 2023 Notes Expiration Time will not receive the Consent Fee.

The proposed amendments with respect to the 2023 Notes will become operative only upon the payment of the Consent Fee, which Sirius XM Radio Inc. expects to occur on the closing date of the Acquisition. If the Consent Fee is not paid, the proposed amendments will not become operative and will be deemed to be revoked retroactively to the date of the supplemental indenture. Upon the proposed amendments becoming effective and operative, all the holders of the 2023 Notes and their respective transferees will be bound by the terms thereof, even if they did not deliver consents to the proposed amendments.

The proposed amendments relate to the previously announced Agreement and Plan of Merger and Reorganization among Sirius XM Holdings Inc., White Oaks Acquisition Corp., a wholly owned subsidiary of Sirius XM Holdings Inc., and Pandora Media, Inc., dated as of September 23, 2018 (the “Merger Agreement”). Pursuant to the Merger Agreement, through a series of transactions, Sirius XM Holdings Inc. will acquire Pandora Media, Inc. (the “Acquisition”) and Pandora Media, Inc. will become an indirect, wholly-owned subsidiary of Sirius XM Holdings Inc. As part of the transactions contemplated by the Merger Agreement, among other things, Pandora Media, Inc. will be converted into a Delawarelimited liability company. Sirius XM Holdings Inc. intends, following the closing of the Acquisition, to guarantee the payment obligations of Pandora Media, Inc. under the 2023 Notes, as well as under Pandora Media, Inc.’s 1.75% Convertible Senior Notes due 2020. The proposed amendments will, among other things, expressly permit the transactions contemplated by the Merger Agreement, including the conversion of Pandora Media, Inc. to a limited liability company. The additional proposed amendment described in the Supplement will provide holders of the 2023 Notes with the Special Repurchase Option subject to certain conditions, including that the secondary market trading price of the 2023 Notes has fallen below 100% for a specified number of trading days.

As of the date of this release, we believe we have reached an agreement in principle with certain holders of 2023 Notes representing at least a majority of the outstanding principal amount of the 2023 Notes to receive their consents in support of the proposed amendments. There can be no assurance, however, that we will receive consents from any such holders. Receipt of the 2023 Notes Requisite Consents is not a condition to the completion of the Acquisition, which Sirius XM expects to occur shortly, subject to satisfaction of the remaining customary closing conditions.

The consent solicitation with respect to the 2023 Notes is subject to the terms and conditions set forth in the Consent Solicitation Statement and related consent form, including that all conditions precedent to the closing of the Acquisition have been satisfied or waived at or prior to the Consent Conditions Outside Date. Sirius XM Radio Inc. may terminate, extend or amend the consent solicitation with respect to the 2023 Notes as described in the Consent Solicitation Statement.

Sirius XM Radio Inc. has retained BofA Merrill Lynch to act as solicitation agent in connection with the consent solicitations. Questions may be directed to BofA Merrill Lynch at (888) 292-0070 (toll free) or (980) 388-3646 (collect). Sirius XM has retained D.F. King & Co., Inc. to act as the information, tabulation and paying agent for the consent solicitations. Questions and requests for additional documents may be directed to D.F. King at (800) 676-7437 (toll free) or (212) 269-5550 (bankers and brokers).

Beneficial owners of an interest in the 2023 Notes whose 2023 Notes are held through a broker, dealer, commercial bank, trust company or other nominee should note that their nominee may establish a deadline earlier than the 2023 Notes Expiration Time by which instructions must be received by them in relation to the 2023 Notes consent solicitation and, accordingly, such beneficial owners are urged to contact their nominees as soon as possible to learn of any deadlines established by their nominees in relation to the 2023 Notes consent solicitation.

None of Sirius XM Holdings Inc., Sirius XM Radio Inc., Pandora Media, Inc., BofA Merrill Lynch or D.F. King & Co. makes any recommendations as to whether or not holders of 2023 Notes should consent to the proposed amendments pursuant to the 2023 Notes consent solicitation. Each holder of 2023 Notes must make its own decision as to whether to consent to such proposed amendments.

This announcement is neither an offer to purchase nor a solicitation of an offer to sell the 2023 Notes and is not a solicitation of consents to the proposed amendments to the 2023 Notes indenture. The consent solicitation is being made solely on the terms and subject to the conditions set forth in the Consent Solicitation Statement and the related consent form. The solicitation of consents is not being made in any jurisdiction in which, or to or from any person to or from whom, it is unlawful to make such solicitation under applicable state or foreign securities or “blue sky” laws.

SignEasy Named as an Innovator in 2019 Aragon Research Globe for DTM

Contract & E-Signature

STS News Desk

-

February 1, 2019

0

SignEasy Named as an Innovator in 2019 Aragon Research Globe for DTM

Leading analyst firm recognizes SignEasy in the ‘Innovator’ category due to its mobile app, advanced features, and API for eSignatures

SignEasy, the leading eSignature solution used by over 100,000 businesses and professionals worldwide, has been named an ‘Innovator’ in the 2019 Aragon Research Globe for Digital Transaction Management (DTM). The annual report evaluates 19 major DTM providers and provides actionable insights and market trends to help business leaders make informed buying decisions.

SignEasy is leading the way in Digital Transaction Management by leveraging a mobile-first approach and ease of use, as well as the powerful and easy-to-use API which manages, automates, and optimizes document-centric business processes. Some of the innovative features include public document links to collect signatures from a large number of people, an integration with Microsoft Teams, support for 24 languages worldwide, capabilities for in-person and offline signing on mobile, and biometric authentication using fingerprint and Face ID.

Aragon’s research forecasts the Digital Transaction Management market will grow over 25% annually. The report states that enterprises who start their digital transformation by leveraging DTM technologies and automating their document journeys realize immediate benefits for their bottom line and overall company growth.

“We are very pleased to be recognized as an innovator in the Digital Transaction Management market. We’re proud of our mobile-first approach, combined with out-of-the box integrations engineered to serve global SMBs,” says Sunil Patro, Founder and CEO of SignEasy. “With the recent launch of our modern eSignature API platform, we now provide the capability and opportunity for third party developers of software solutions to automate secure and feature-rich eSignature workflows.”

Offers and Promotions on Social Media Don’t Influence Millennials

STS News Desk

-

February 1, 2019

0

Offers and Promotions on Social Media Don’t Influence Millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the world.

Images are more likely to persuade millennials to click through to businesses’ websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%).

Experts advise businesses to pay attention to both preferences.

“Younger generations are a little skeptical with things like promotions and time-sensitive deals,” said Jeremy Durant, business principal at B2B agency Bop Design. “They want more straightforward, direct ways of doing business.”

It’s important for businesses to pay attention to millennials’ content preferences as this generation gains more buying power.

“If you’re going after millennials with promotions, that may not resonate that well versus a much more direct sales approach,” Durant said.

Most People Use Social Media to Visit a Company’s Website
Eighty-one percent (81%) of people surveyed click through to businesses’ websites from social media, suggesting it’s in a company’s best interest to make it easy for customers to visit their websites from social media.

“What you’re typically trying to do with social media is taking blog and news content that you’re regularly creating for your website and amplifying that to a new audience,” Durant said. “Social media gets your thought leadership content in front of the right audience and drives them back to the website.”

People Prefer Online Channels When Contacting Businesses
Most people prefer to use email (31%), social media (21%), or contact forms (19%) to contact a business for a general inquiry.

Only 9% of people prefer to contact businesses with chatbots, but experts predict the popularity of chatbots will increase.

“Live chat provides a fast and easy way for people to get a quick answer to a question about a service or product,” said Mikel Bruce, CEO and founder of TinyFrog Technologies, a web design and development agency in San Diego. “It is less daunting than a phone call.”

Generations Split on Method of Contacting Businesses
Millennials are most likely to use social media (26%) to contact a company, while baby boomers are more likely to use a contact form on a company’s website (30%).

“Millennials have grown up with social media,” said Paul Regensburg, president and creative director of RainCastle Communications, a Boston-based branding and website design firm. “It’s a more comfortable space for them. Social media is how [they] get information.”

Visual Object’s 2019 Consumer Social Media and Website Survey included 537 people in the U.S. who use social media at least once per week.

Contec Americas Announces Record Sales and New Capabilities

Sales & Marketing

STS News Desk

-

February 1, 2019

0

Contec Americas Announces Record Sales and New Capabilities

Contec Americas Inc., a leading global manufacturer and technology solutions integrator, has announced record sales and shipment volume for 2018.

“We are very pleased our investments and execution exceeded our plan,” said Contec Americas CEO, Alex Blochtein. “Contec undertook several major transformations in 2018. We invested $6.3M in a new, best-in-class, manufacturing and integration facility in Melbourne, Florida, opened a new sales office in the Chicago area to support our rapid growth in the industrial market, and expanded our highly trained, technically based field sales team on the west coast, resulting in record sales for the year.”

Contec continues to be well positioned for rapid, profitable growth in 2019 and beyond according to Brad Jens, Executive VP of Sales and Marketing. “We are enjoying the success that comes with delighting our clients and executing on our plans. We will continue to listen carefully and bring forward those products and services that help our clients win in the marketplace.”

In 2019, Contec is focused on bringing innovative, new products to the market. The company plans to further augment its manufacturing capabilities in the U.S. with the expansion of its particulate controlled clean room for touch monitor integration. New display products are expected to be announced as early as next month. According to Mr. Blochtein, “Our ability to react quickly to market changes and mitigate the current political climate to keep our clients’ manufacturing lines up and running, is paramount.”

New Tool from ActiveCampaign Gives Ecommerce Businesses the Insights They Need to Increase Sales

Mobile & Field Sales Enablement

STS News Desk

-

February 1, 2019

0

New Tool from ActiveCampaign Gives Ecommerce Businesses the Insights They Need to Increase Sales

Free calculator helps businesses understand how much money they’re losing by customers leaving items in their cart

ActiveCampaign, the leader in intelligence-driven sales and marketing automation for SMBs, released a free calculator to uncover how much money ecommerce businesses are losing from items left in shopping carts, unpurchased. Many ecommerce businesses don’t know how much money they are actually losing due to items left in the cart. The Abandoned Cart ROI Calculator is a free tool that helps these ecommerce businesses quickly uncover these opportunities for more revenue.

More than 75% of consumers abandon a cart when shopping online. That means as an ecommerce company there is a lot of potential revenue left on the table. But it doesn’t have to. Statistics show that when shoppers receive an email about their abandoned cart, more than 10% complete their purchase.

ActiveCampaign makes it easy to integrate your ecommerce store directly to your marketing efforts so you can automate emails to your customers, encouraging them to complete a purchase, and increase your revenue without creating more work for yourself.

“It’s our goal to help those just getting started realize value as quickly as possible, and that’s why we’re offering the Abandoned Cart ROI Calculator for free,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “But there’s more to it than just realizing the potential for more revenue. By leveraging the power of automation, ecommerce businesses can integrate their ecommerce store to ActiveCampaign to automatically send emails when items are left in a cart, send customized promotions based on customer behaviors and purchases, track order fulfillment, and more.”

DealCloud and SourceScrub Form Data Partnership, and Announce Integration with DealCloud DataCortex

STS News Desk

-

February 1, 2019

0

DealCloud and SourceScrub Form Data Partnership, and Announce Integration with DealCloud DataCortex

Integration of SourceScrub’s verified data into DealCloud’s DataCortex product to provide clients with increased visibility on movements and opportunities within the capital markets

DealCloud, a technology leader for CRM and deal management in the capital markets, and SourceScrub, Inc., an origination intelligence and target identification platform, announce a strategic partnership to integrate SourceScrub data within the DealCloud DataCortex product.

“Along with countless product enhancements and opening our first European office, we’ve made several data partnerships over the last year that allow our clients to more confidently move about their day-to-day dealmaking activities,” says DealCloud Chief Operating Officer Lokesh Seth about the integration. “The launch of this particular partnership between DealCloud and SourceScrub signifies to deal professionals that not only can various data streams be accessed via the centralized DealCloud product, it can also be verified with the help of SourceScrub’s expert research team. Together, we want to empower private equity, venture capital, investment banking, and corporate development teams of all sizes to better allocate their time and more effectively validate their prospecting decisions.”

SourceScrub’s data – which is comprised of lists from over 20,000 sources including industry conferences, buyers guides, fast growth publications and market maps – is increasingly sought after by business development and deal professionals for its support in prospecting and diligence activities across the M&A ecosystem.

Through the integration, DealCloud customers can leverage SourceScrub’s private company data using industry-specific data points, such as ownership and size, along with C-level contact information. SourceScrub employs advanced search logic and technology to narrow or widen searches and is fully equipped to export lists via Excel.

“Capital is still a commodity [this far in 2019] and the market remains competitive as ever. SourceScrub provides investment professionals and bankers with relevant private company information that they would otherwise spend countless hours gathering themselves,” said Tyler Fair, CEO and Co-Founder of SourceScrub. “Even if you aren’t a ‘sourcing shop,’ you can utilize SourceScrub simply to identify other assets in a space allowing you to build market landscapes and evaluate an opportunity in real time.”

Over 500 principal investing firms, investment banks, and operating companies rely on DealCloud’s solutions for storage of proprietary data, deal sourcing, origination and deal management. In addition to SourceScrub, DealCloud has data partnerships with Pitchbook, DataFox, and Sutton Place Strategies.

Brand Building in a Highly Competitive Industry

Identify Your Business Archetype

What’s the Bigger Story?

Invoca Named Leader in G2 Crowd Enterprise Grid for Call Tracking, Receiving Top Overall Score

Exceed.ai Automated Lead Qualification and Nurturing Now Integrates With HubSpot

Sitecore Announces 2019 Most Valuable Professionals, Spanning More Than 30 Countries and 150 Companies

SiriusXM Announces Amendment Of Consent Solicitation With Respect To Pandora Media’s Convertible Notes Due 2023

SignEasy Named as an Innovator in 2019 Aragon Research Globe for DTM

Contec Americas Announces Record Sales and New Capabilities

New Tool from ActiveCampaign Gives Ecommerce Businesses the Insights They Need to Increase Sales

DealCloud and SourceScrub Form Data Partnership, and Announce Integration with DealCloud DataCortex

Popular Posts

Brand Building in a Highly Competitive Industry

Invoca Named Leader in G2 Crowd Enterprise Grid for Call Tracking, Receiving Top Overall Score

Exceed.ai Automated Lead Qualification and Nurturing Now Integrates With HubSpot

Sitecore Announces 2019 Most Valuable Professionals, Spanning More Than 30 Countries and 150 Companies

SiriusXM Announces Amendment Of Consent Solicitation With Respect To Pandora Media’s Convertible Notes Due 2023

SignEasy Named as an Innovator in 2019 Aragon Research Globe for DTM

Contec Americas Announces Record Sales and New Capabilities

New Tool from ActiveCampaign Gives Ecommerce Businesses the Insights They Need to Increase Sales

DealCloud and SourceScrub Form Data Partnership, and Announce Integration with DealCloud DataCortex

Follow Us

About Us

Quick Links

Visit Out Other Sites

Follow Us

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!