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Zendesk President of Products Adrian McDermott Joins FireEye Board of Directors

FireEye, Inc., the intelligence-led security company,announced that Adrian McDermott has been appointed to the FireEye board of directors. McDermott is currently President of Products at Zendesk, a global company that builds software for customer service and engagement.

McDermott brings 25 years of business experience across a number of technology markets. McDermott has led the product management and engineering teams for Zendesk since 2010. In his role, McDermott is responsible for defining and leading global product strategy and product development for the publicly-traded, web-based customer service software leader.

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McDermott was previously the chief technical officer at Attributor, where he managed web crawling and content identification systems for text, video and images. He was also the first engineer hired by Plumtree Software and remained with the company through its initial public offering and subsequent acquisition by BEA Systems (now Oracle Corporation). McDermott holds a Bachelor of Science degree in computer science from De Montfort University.

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“Adrian is a proven leader in the software industry,” said Kevin Mandia, FireEye CEO and chairman of the board. “His insight will help us further bridge the frontline expertise of our intelligence and consulting teams with our technology platform.”

“FireEye earned its reputation as a cyber security leader by continually unearthing the most damaging threats and helping some of the world’s largest organizations recover from attacks,” said McDermott. “I look forward to the opportunity to add my perspective and expertise as FireEye pursues its mission of defending organizations through its innovative technology and expertise.”

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Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution

Simplifies Expanding Cisco Contact Center Solutions with Calabrio’s Leading Cloud-Based Suite for Customer and Agent Engagement

Calabrio, a leading provider of customer engagement and analytics software, announced that Calabrio ONE Cloud is now available directly through the Cisco SolutionsPlus partner ecosystem. Through the expanded partnership, Cisco customers can easily and confidently deploy Calabrio’s workforce optimization (WFO) software suite in the cloud knowing Cisco has verified compatibility with products in the SolutionsPlus ecosystem.

“And with cloud on everyone’s mind, I’m excited to see that Calabrio’s cloud offering is now available through Cisco’s SolutionsPlus program. It’s a big win for Cisco users who are contemplating a move to the cloud.”

Cisco SolutionsPlus is a reselling program that places a select, strategic set of Cisco compatible products on the Cisco price list. Customers can easily order these third-party products directly from Cisco sales teams and channel partners. The addition of Calabrio ONE Cloud to Cisco SolutionsPlus extends Calabrio’s 20-year history of partnering with Cisco, which includes more than 200 joint partners and over 3,500 joint customers.

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“I have seen firsthand how well Calabrio and Cisco solutions work together to improve operations and drive a better customer experience in the contact center,” said Daniel Acosta, call center applications analyst at Houston Methodist Hospital. “And with cloud on everyone’s mind, I’m excited to see that Calabrio’s cloud offering is now available through Cisco’s SolutionsPlus program. It’s a big win for Cisco users who are contemplating a move to the cloud.”

“Our partnerships with Cisco have yielded tremendous technology, operations and cost benefits for our joint customers, and we are very pleased to have Calabrio ONE’s cloud solution added to the Cisco SolutionsPlus ecosystem to increase the ease of adoption,” said Ross Daniels, vice president of Calabrio’s global partner organization. “Our goal is to provide greater access and choice to our customers, and Cisco SolutionsPlus is an excellent way for enterprises to build their contact center and WFO environments using best-in-class solutions that work together seamlessly.”

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Calabrio ONE’s powerful voice-of-the-customer analytics and advanced reporting deliver deep insights to the enterprise. The unified suite provides a single view of the customer, and improves the agent and customer experience through workforce management (WFM) and quality management (QM) capabilities. Calabrio ONE is deployed in the cloud, on-premises, or as a hybrid solution. The on-premises version of Calabrio ONE has been available through SolutionsPlus since 2012.

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Notarize Appoints Liz Graham as Chief Operating Officer

Former Wayfair, Hubspot Executive to Oversee Operations Efforts for the Leading Digital Transaction Management Platform, Responsible for Fueling Rapid Growth and Delivering Service at Scale.

Notarize, the leading online notary platform and the first company to enable an entirely digital mortgage process, announced the appointment of Elizabeth Graham as Chief Operating Officer. Graham previously served as Vice President of Sales and Service at Wayfair, where she managed the public company’s global customer service and sales teams, which consisted of over 3,000 employees.

.@notarize welcomes former Wayfair and HubSpot exec Liz Graham as COO

“We take seriously our ambition to become a platform that entire industries rely upon and Liz knows exactly what it takes to build operational excellence at scale,” said Pat Kinsel, Founder and CEO. “I am confident she will help build a winning playbook that defines and energizes our next chapter.”

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As COO, Graham will assume responsibility for the company’s revenue and customer-facing departments, including notary operations, customer services, support, and sales. Graham brings extensive sales experience, people management and global go-to-market expertise ensuring operational excellence across the company.

“Notarize has the potential to completely reshape the way an industry operates,” said Graham. “That’s a very rare opportunity; I’m excited to continue innovating and building the team to capture what we have in front of us.”

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Prior to Wayfair, Graham was responsible for scaling operations and culture at HubSpot, and for nearly 14 years, led a wide range of operational teams at Comcast. Graham brings with her extensive insight on designing high-performing teams that deliver an amazing customer experience from her many years of experience managing customer-facing and support operations. Graham will also provide expertise in driving operational and financial excellence for dynamic and growing brands. In addition to her vast experience in operations, Graham had a nine-year career in corporate law, including regulatory work at the local, state and federal level.

In 2017, Notarize completed the first ever remote online home closing in the country. In the past year, Notarize grew 137% and announced key partnerships with companies like Redfin and completed the first digital Will in U.S. Looking ahead to 2019, accelerating growth and customer experience will be a priority for Notarize. Today, the company’s partners touch more than 30% of all real estate transactions. Adam Pase, Co-Founder and former COO, now leads as Chief Strategy Officer, overseeing expansion into new channels and markets.

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Gong.io Raises $40 Million to Transform Sales With AI

Gong.io, the #1 rated Conversation Intelligence platform that leverages artificial intelligence to go beyond CRM and transform sales teams, announced it has raised $40 million in Series B funding, bringing the company’s total funding to $68 million.

The latest round was led by global investment firm Battery Ventures and Battery General Partner Dharmesh Thakker. Thakker will join Gong’s board of directors. Existing investors Norwest Venture Partners, Shlomo Kramer, Wing Venture Capital, NextWorld Capital, and Cisco Investments also participated in the round.

“We believe Gong’s technology is the most significant development for sales since the invention of CRM in the previous century,” said Amit Bendov, Gong CEO and co-founder. “Before Gong, companies were blind to customer realities and were managing with no real data.”

Bendov, who previously served in senior roles with Battery-backed companies Panaya and SiSense, added: “We have achieved success because we’re able to add much-needed intelligence missing from existing CRM systems. We will use the funding to invest heavily in engineering to fulfill our long-term product vision as well as expand support, sales, and marketing.”

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Gong uses AI to turn phone, video, and text conversations into mission-critical information that companies use to coach customer-facing teams, increase win rates, and improve strategic decision-making. The platform becomes smarter as it analyzes more data, ensuring learnings are refined deal after deal.

The Gong platform helps sales leaders at companies ranging from enterprise to fast-growing like LinkedIn, GE, Drift, and ZipRecruiter achieve success by providing a realistic look at what their best people are doing—from the specific terms they use in sales pitches, to how they structure their calls—so that those tactics and strategies can be replicated. The platform alerts sales leaders exactly when their help is needed and when they should step in to save a deal. Tens of thousands of salespeople across hundreds of sales teams currently rely on Gong.

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“Ninety-five percent of what happens in sales conversations today gets lost, and the other five percent of information is biased or no longer applicable. Deals today require data science to win,” said Battery General Partner Dharmesh Thakker. “By leveraging voice-enabled technology— just like Alexa for business– Gong completely transforms CRM through AI and machine learning. It takes a complete view of information and makes it relevant, personalized, and actionable, as a slew of Fortune 1000 customers can already attest.”

“We are very excited to assist Gong in bringing digital transformation to sales teams, and are very impressed with Gong’s fast growth, market traction, and enthused customer base,” added Itzik Parnafes, Battery General Partner.

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Odaseva Launches Cockpit.AI, AI-Powered Data Management for Salesforce Enterprise Users

Platform Offers First Automated Approach to Capacity Management, Incorporates AI-Driven Insights for Increased Efficiency and Improved Business Continuity

Odaseva, the all-in-one cloud data management platform for enterprises running Salesforce, announced the release of its Cockpit.AI applications. With advanced machine learning capabilities, Cockpit.AI offers the first predictive capacity management system to help enterprise Salesforce users maximize the value of the platform by automating the process of monitoring and forecasting the use of platform allocations – such as file storage, data storage and API calls on Salesforce – which have set limitations and influence monthly platform costs and application performance. These allocations also pose the potential threat of business loss and service degradation when not managed with proper precision.

By eliminating the time-intensive – and often less-reliable – nature of manual forecasting to avoid limit overages, Cockpit.AI helps enterprise IT teams ensure efficiency and maximize the unparalleled value of the Salesforce platform by enabling a new level of certainty when it comes to storage and API capacity management without requiring unnecessary purchase of additional storage blocks or API call limits before the additional capacity is needed. The importance of system availability is especially pronounced when looking at the enterprise market: 83 percent of Fortune 500 companies currently count on consistent Salesforce system availability for many business functions and will benefit from the introduction of a service that helps maximize the platform’s value while maintaining cost efficiency.

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“Odaseva Cockpit.AI makes the decision process on Salesforce data management much easier, faster and reliable,” said Fabrice Boivin, CRM solution owner at Orange Bank. “It allows Orange Bank to anticipate potential problematic data management situations (like API calls and storage limits) that could impact our business in a strong way. Before having this solution, we had to do complicated calculations to anticipate these situations. This solution offers us a complete, precise and automatic control of the Salesforce data performance indicators.”

With Cockpit.AI, IT teams are alerted when approaching usage limits, and are given the ability to predict capacity needs before incurring the cost of additional storage blocks or increased API call limits. As a result, the system administrator can strategically approach capacity management and balance system availability with pragmatic resource planning.

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“Traditional data management practices don’t apply in the SaaS world, and when a large organization is implementing a system – such as Salesforce – it’s not only critical to be aware of capacity limitations from the outset, it’s equally important to precisely monitor usage data along the way,” said Christophe Bertrand, senior analyst for data protection at Enterprise Strategy Group (ESG). “Cockpit.AI lifts a curtain that has long stood between Salesforce users and their own capacity usage data. The result of this new visibility has the potential for massive impact when implemented at-scale, because Odaseva’s platform is about far more than avoiding a hefty overage fee when limitations are overlooked. Effective capacity management means avoiding the risk associated with tremendous business loss if – and when – an organization is blocked from accessing a critical platform after inadvertently surpassing allocated capacity limitations. The forecasting and visibility enabled by Cockpit.AI makes it much easier to sidestep a costly scenario and ensure business continuity.”

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Cockpit.AI is powered by artificial intelligence (AI), using predictive models to determine an organization’s future data storage, file storage, BULK API call and REST API call needs.

Salesforce is a business-critical application and requires a high-performance architecture in order to ensure maximized value, just as any other business-critical tool does,” said Odaseva CEO, Sovan Bin. “Cockpit.AI’s real-time monitoring capabilities are as critical to enterprise users’ Salesforce success as the dashboard in a car on the freeway; it not only measures your speed, it also allows for predictive and contextual insights into potential problems and performance with control.”

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Content Marketing Leader NewsCred Partners with Matcha to Help Small Businesses Leverage the Power of Content

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Through the partnership, Matcha will expand its content marketing solution to new verticals including fitness & wellness, home & family, beauty & fashion, and food & beverage

Matcha, the leading content marketing platform for small businesses, announced a partnership with NewsCred, the leading provider of enterprise content marketing technology and services. Gartner recently named NewsCred the leading content marketing platform for enterprises, ahead of competitors like Contently, Percolate, and Skyword. The partnership will enable Matcha to expand its content marketing solution beyond the outdoor and travel industries to small businesses in the fitness & wellness, beauty & fashion, home & family, and food & beverage sectors.

“Historically, content marketing has been off-limits to small businesses because the resources required to create, distribute, and measure content are overwhelming,” said Fynn Glover, founder and CEO of Matcha. “We believe that SMB marketers—especially in e-commerce businesses—need a solution that simplifies content marketing, yet has a powerful impact on the results of their overall growth strategy.”

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In early 2016, Matcha launched a licensed content product that has proven effective for helping small and mid-sized brands and retailers in the outdoor and travel industries. Similar to NewsCred, Matcha incorporates licensable content, custom content services, and analytics. Matcha’s solution is tailored to small businesses who need less in the way of workflow management and collaboration software and more help with content promotion and distribution.

As Matcha continued its aggressive growth through 2018, it began evaluating partnerships with third-party publishers to acquire more high-quality content for small businesses in verticals beyond outdoor and travel. NewsCred emerged as a clear strategic partner, given its relationships with over 3,000 premium publishers and a content marketplace of hundreds of thousands of articles.

“Content marketers are critical to driving sustainable business results but must produce a consistent volume of high-quality content that keeps customers engaged and converts them over time,” said Shafqat Islam, co-founder and CEO of NewsCred. “This partnership will alleviate this burden for small businesses by giving them access to NewsCred’s marketplace of licensed content from the world’s best publishers as part of Matcha’s comprehensive content marketing solution. Now, more small brands can generate predictable traffic and leads even in incredibly competitive e-commerce environments.”

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Matcha combines software and services to provide a holistic solution to the challenges of content production, promotion, and measurement for small businesses.

  • Solving the content supply problem: Thanks to the partnership with NewsCred, Matcha now boasts a content library of over 15,000 articles that small business marketers can instantly publish to use for more effective prospecting and email marketing. Matcha also manages a network of hundreds of professional freelance writers and photographers to create bespoke, original content that deepens brand storytelling and customer engagement for clients.
  • Enabling smart distribution: Matcha provides paid social media planning and management without the common agency retainer. This ensures content is driving cost-effective traffic from intended audiences and maximizes the results from content marketing.
  • Proving content performance and leveraging content insights: Robust analytics and one-on-one consultations allow marketers to understand the ROI of content marketing by showing how content impacts email and paid social performance, on-site engagement, lead generation, and revenue.

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Customers report increased site traffic and leads, more effective and affordable Facebook advertising, more revenue from email marketing, and overall growth as the key benefits of working with Matcha.

Key Martech Leaders Join ActiveCampaign to Boost Sales and Customer Success

January hires and promotions accelerate growing momentum for ActiveCampaign, joining strong leadership team with extensive industry experience

ActiveCampaign, the leader in intelligence-driven sales and marketing automation for SMBs, announced Reem Jaghlit as the VP of Product Engineering, Kallie McConkie as the Director of Customer Success, and Mike Perlongo as the Director of Sales. These new leaders join a growing team of martech talent, who continue to see the opportunity for ActiveCampaign to disrupt how businesses improve the customer experience as the company now serves more than 60,000 customers around the globe, with more than $50 million in annual recurring revenue.

ActiveCampaign is focused on providing small businesses with the tools and knowledge they need to grow. Whether that means guiding marketers on best practices or access to a powerful, yet easy-to-use platform that will help them improve their customers’ experience, all teams at ActiveCampaign impact our customers’ experience.

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Reem Jaghlit, VP of Product Engineering

Reem officially joined the team in January, bringing more than 10 years of engineering experience, coming to ActiveCampaign from her role as the VP of Engineering at Cheetah Digital.

“ActiveCampaign checks all the boxes I’ve been looking for,” noted Jaghlit. “The ability to make an impact, focus on exciting challenges, product and engineering alignment, lean and modern technology vision, great culture, humble leadership and above all, helping small businesses hits close to heart!”

Kallie McConkie, Director of Success

Kallie joined ActiveCampaign with deep martech experience having spent four years at Hubspot and three years at Constant Contact. In her most recent position, she was responsible for the success, growth, and operations of Hubspot’s classroom training program, focusing on educating customers. Kallie understands the importance of educating and being close to customers, and bringing that knowledge and passion to the team as the Director of Success.

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Mike Perlongo, Director of Sales

Having joined the ActiveCampaign team 15 months ago as the Channel Sales team Manager, Mike has had a tremendous impact for our partners and the internal team — from building the channel team to more than doubling the revenue from our channel partners. Prior to joining the team, Mike held multiple sales leadership positions and will leverage his experience to grow the team in his new role as the Director of Sales and reach more small businesses around the globe.

“Small businesses deserve both the attention and powerful technology that’s typically reserved for enterprise businesses,” Jason VandeBoom, Founder and CEO of ActiveCampaign. “Our team is committed to helping small businesses improve their customers’ experiences, which includes providing our customers with a great experience with our team and in using the platform. Kallie, Mike, and Reem all understand the importance of our customers and small businesses, and I’m eager to see how they continue to positively impact the growth and experience for our customers and team.”

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Kallie, Mike, and Reem join the growing ActiveCampaign team of more than 350 employees, and work along ActiveCampaign leaders from Salesforce and Hubspot as the company continues to push the bounds for small businesses around the globe.

MoZeus Announces Multi-Year Data Capture Partnership with Hyundai Motor America and INNOCEAN Worldwide Americas

MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a multi-year partnership with Hyundai Motor America to operate with its longtime agency of record, INNOCEAN Worldwide, in order to enhance Hyundai’s experiential data capture and analytics program.

“INNOCEAN’s Experiential team was seeking a dedicated technology partner, not just a vendor, they could trust to build and maintain a fully-integrated, multi-dimensional engagement platform that would exceed Hyundai’s data capture and lead generation goals – MoZeus is on track to do just that,” says Erik Thomas, Senior Group Manager, Experiential Marketing at Hyundai Motor America.

INNOCEAN provides brand advertising and marketing strategies for Hyundai, globally; including the management of dealer meetings, press events, special events, sports marketing and complete auto show programs.

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Hyundai and INNOCEAN will utilize MoZeus’ state-of-the-art lead generation and engagement platform to capture and increase qualified consumer leads at all Hyundai experiential and auto show events in order to instill global brand consistency, increase brand awareness and purchase intentions and streamline and maximize efficiencies.

MoZeus’ proprietary platform equips Hyundai with a cutting-edge solution that includes pre- registration, data collection, immersive digital engagements, real-time analytics & reporting, data modeling & visualization, customized exports and re-engagement plans.

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With every activation, Hyundai will have access to real-time data visualization, custom segmentation and unique benchmarking capabilities to measure program effectiveness, inform business & consumer intelligence and influence go-forward decision making.

“We are thrilled to be partnering with Hyundai and INNOCEAN in their effort to revolutionize the event attendee experience with a lead generation program built to drive targeted audience engagement, relevance, emotional connection and, ultimately, action,” says MoZeus Founder/ CEO Scott Sheppard. “Both teams have been a delight to work with and we look forward to a very successful, long-term partnership.”

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Zixi Appoints Eunice Park VP Global Sales

Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, announced the hiring of Eunice Park to the role of Vice President Global Sales. Prior to Zixi, Park led strategic broadcast and media distribution partnerships at Akamai creating relationships with world class media & entertainment and telco clients such as Hearst communications, DSS (Disney), ATT,  Fox, Warner Media, Turner, HBO, NBC, T-Mobile, Verizon and MLB Advanced Media. At Zixi she is responsible for managing Zixi’s global team of sales, pre-sales, and channel sales professionals who support some of the largest global Media & Entertainment brands in Broadcast, Video Distribution OTT, e-Sports, Publishing, High Tech, and Social Networking.

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“2018 was a year where we saw orders more than double, as well as a dramatic increase in the size and complexity of deals,” said Gordon Brooks, Executive Chairman, Zixi. “Eunice has a wealth of experience creating mutually beneficial strategic agreements with client partners and MVPDs emerging to diverse platforms that will serve the customers and Zixi well as we continue accelerate growth across the world in 2019 forward.”

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“Zixi’s institutional expertise developed over the last ten years has the company uniquely positioned to address the market which is at an inflection point adopting video over IP,” said Park. “I am very excited to have the opportunity to work legacy brands, as well as new entrants to the market who can capitalize on the flexibility of the Internet as well as it’s compelling economics.”

In addition to her tenure at Akamai, Park held senior positions at Capgemini and Travelport and holds a M.S in Applied Economics from Georgia Institute of Technology, BA in International Relations from Wheaton College.

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Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software

Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales and Erwin Bos joins as vice president of EMEA.

Both Paquette and Bos are well-respected leaders in the digital space. Paquette, who will be based out of Nanigans’ Boston headquarters, has worked at industry giants such as Adobe and Omniture. Bos, located in London, is a former European sales director at Tapjoy.

With deep experience growing revenue, building teams and strengthening enterprise relationships, Paquette and Bos will contribute to advancing Nanigans’ mission of powering an ownable competitive advantage that delivers the advertising performance growing businesses need to win.

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“These two roles are critical to continuing our effort to help digital marketers compete better,” said Ric Calvillo, co-founder and CEO of Nanigans. “Whether businesses are scaling new customer acquisition, remarketing to existing users or both, our sales teams in the U.S. and EMEA are prepared to deliver, especially under David’s and Erwin’s leadership.”

David Paquette, VP of U.S. Sales

Paquette brings 20 years of sales and business development experience in the data, media, analytics and agency markets. He has been instrumental in building both direct and indirect sales teams in growth stage and start-up companies alike. These companies include Carat, Omniture, Adobe, Visible Measures and BlueConic.

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“This is an inflection point in Nanigans’ history, and I look forward to working with some of the household brands that call Nanigans their performance advertising secret weapon,” Paquette added. “I see a tremendous potential for Nanigans to become even more prominent in the ad tech landscape as the shift towards in-house advertising continues. The team is well positioned to capitalize on this market opportunity.”

Erwin Bos, VP of EMEA

Bos brings to Nanigans more than 17 years of sales experience spanning enterprise software and digital advertising, with a proven record of revenue acceleration at growth stage companies. This includes sales leadership roles at Tapjoy, Zoomin.TV (acquired by MTG), Komli, as well as Bos’ own agency. He will lead EMEA sales efforts for Nanigans, including building and managing the company’s growing and specialized sales teams across multiple geographies.

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Bos shared, “Nanigans has the potential to becomes the top reference in EMEA for companies that wish to gain a performance advertising advantage. I’m eager to grow the sales team and help the business scale in this critical region.”