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Tableau Expands Data Prep Capabilities with Tableau Prep Conductor

Data Visualization

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February 13, 2019

Tableau Expands Data Prep Capabilities with Tableau Prep Conductor

Latest data preparation product is part of the new Tableau Data Management Add-On

Tableau Software, the leading analytics platform, announced the general availability of Tableau Prep Conductor, a new product that enables organizations to schedule and manage self-service data preparation at scale. Tableau Prep Conductor is part of a new subscription offering called the Tableau Data Management Add-On. This expansion of the Tableau platform helps customers ensure that governed and timely data is easily available and ready for analysis. Tableau will continue to add more features to the add-on, including cataloging capabilities later this year. Customers can add Prep Conductor to their existing Tableau environment by upgrading to Tableau Server 2019.1 and subscribing to the Data Management Add-On.

Prep Conductor enables data preparation at scale by centralizing the administration, scheduling, and monitoring of data prep flows within an integrated platform. Flows created in Tableau Prep Builder (an updated name for Tableau Prep) are published to Prep Conductor to run in a reliable and scalable environment. Prep Builder is already in use by more than 11,000 customer accounts, and Prep Conductor will help organizations use it more broadly by ensuring trusted, governed data is always available for analysis.

“Tableau Prep completely streamlined how we clean and prepare marketing data, which is often extraordinarily dirty. It has allowed us to transform and blend data in ways that enable new and different types of analysis,” said Andrew Richardson, VP of Analytics and Marketing Science at Elite SEM. “We are thrilled to try Tableau Prep Conductor and expect it will help us automate and scale data prep across the company. It will speed up our ability to report on campaigns for our clients, which will increase the value we’re providing and ultimately help our bottom line.”

Because Prep Conductor is natively integrated into Tableau Server, it means there is nothing new to deploy or manage. Central teams like IT can manage flows across the entire organization, leveraging the same authentication, permissions, and management tools they already use in Tableau. It allows customers to build permissions specifically around data flows and data sources in order to maintain control and meet data compliance needs and policies. Prep Conductor also provides increased visibility into the health of data sources through updated status reports and proactive alerts.

Read More: Twilio Completes Acquisition Of SendGrid

“Customers are being deluged with more data than ever before and are struggling to understand, manage, and curate all of that information to enable great decision-making,” said Francois Ajenstat, Chief Product Officer at Tableau. “With the Tableau Data Management Add-On, we are making it easier for organizations to deliver trusted and governed data at scale, so their entire organization can get to analysis faster and with more confidence.”

Later in 2019, the Tableau Data Management Add-On will also include new cataloging capabilities that will help organizations gain visibility into their data and enhance data discoverability for end users. With cataloging, customers will be able to search for many types of data from a single location. Enriched metadata will also provide additional context and detail to help people feel confident that they are understanding and selecting the correct data. These cataloging capabilities will also give better visibility and control to maintain their environment, save time, and avoid costly breakages on production workbooks.

Insightly Extends Its Industry Leading CRM with New Territory Visualization, Analytics, and Pricing and Quoting

Sales & Marketing

STS News Desk

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February 13, 2019

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Insightly Extends Its Industry Leading CRM with New Territory Visualization, Analytics, and Pricing and Quoting

Insightly, the CRM for building lasting customer relationships, today announced the latest version of its product. The new version features innovations in territory visualization, pricing and quoting, and analytics.

“One of Insightly’s core values is that we build product that makes the complex, simple,” said Anthony Smith, founder and CEO, Insightly. “We have always taken great care to ensure that our product is beautifully designed, yet functionally rich enough to address a broad range of use cases across all industries. With this new release, we have further extended our core functionality, without ever compromising on user experience and ease of use.”

Enterprise Grade Data Visualization and Analytics For Midsized Businesses

Capturing and storing large volumes of data about customers and the signals they emit while making purchasing decisions is easier now than ever before. The challenge is being able to derive actionable insight from these data and delivering it to the business users as they need it and in a format that is easy to use, understand and share.

“In 2019, CRM will start to evolve to include actionable customer intelligence gleaned from unstructured interaction data to allow for true one-to-one conversations. The data that fuels intelligence will include broader demographic and firmographic data, conversational styles, buying indicators, social data, relationship graphs, and influencer relationships,” wrote Kate Leggett, vice president and principal analyst, in a Forrester Research report.

Midsized businesses face the exact same challenges as larger enterprises but oftentimes lack the resources to tackle them. Insightly CRM offers enterprise-grade data visualization and business intelligence, right out of the box and at no extra cost. This latest release adds even greater capabilities to enable users to gain deeper insights and make better decisions about their business and customers, including:

Territory Visualization—businesses can now visually represent key metrics such as territory coverage, sales pipeline, deals closed and active projects, all geographically on more than 30 regional and international maps. No other CRM offers this. This innovation further extends last year’s highly successful debut of enterprise-grade reports, cards and dashboards.
Calculated Fields—incorporate calculations into reports, cards and dashboards using source data from within the CRM and perform a broad array of mathematical functions and logic. The resulting analysis can be rendered in multiple formats.
Custom Validation—business rules that govern important transactions can now be invoked within the CRM at point of creation to ensure consistency and avoid missteps. For example, businesses can ensure that price discounts offered on products in a particular region fall within the allowable range, during the quoting process.

Product, Pricebooks and Quotes Complete An Already Extensive SFA Feature Set

As Insightly continues its rapid expansion into the midmarket, the relative sophistication of CRM implementations increases. Supporting these implementations requires adding core functionality that addresses new frequently requested use cases, out of the box. One such use case is for businesses to have the ability to price products and deliver quotes, directly from within the CRM during the opportunity management process. As a result, internal processes are streamlined, efficiencies gained and customer experiences are significantly enhanced.

FreeWheel Markets Chooses the Nielsen Dmp to Fuel Audience-Based TV Advertising Across All Screens

Native & Programmatic Advertising

STS News Desk

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February 12, 2019

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FreeWheel Markets Chooses the Nielsen Dmp to Fuel Audience-Based TV Advertising Across All Screens

Advertisers can now seamlessly reach CTV, OTT-TV and digital video audiences at scale to improve brand experiences and marketing outcomes

Nielsen and FreeWheel, A Comcast Company have expanded their relationship to include the Nielsen Data Management Platform (Nielsen DMP), Nielsen’s industry-leading omnichannel marketing technology. Using the Nielsen DMP, Freewheel Markets can now seamlessly analyze, build and target advanced audiences across connected TV (CTV), over-the-top (OTT) and digital video.

The Nielsen DMP provides FreeWheel Markets with Nielsen media and purchase data segments, deep audience insights and segmentation that improve targeting accuracy by automatically adapting to changes in consumer media and buying behavior. The Nielsen DMP and FreeWheel’s server-to-server integration enables delivery of campaign optimizations in real time across all CTV, OTT and digital video channels, thereby improving campaign responsiveness and performance.

FreeWheel Markets will offer these Nielsen advanced audience building and media activation capabilities through DRIVE—a suite of advanced advertising solutions designed to help marketers harness the power of data and measurement to reach consumers across emerging forms of TV.

“This integration with the Nielsen DMP strengthens our DRIVE solutions suite and represents an important step toward our end goal of data unification across linear and digital TV,” said Neil Smith, GM of FreeWheel Markets. “This will help our clients more effectively plan, buy and measure audiences across all new forms of TV, with the scale, sophistication, and ease of use needed to drive superior results for advertisers as TV viewing continues to migrate across screens.”

“Nielsen and FreeWheel are making omnichannel, audience-based TV advertising a reality. We’re first movers when it comes to the tectonic shift that’s happening in the industry – one that will soon connect advertising delivery across digital and linear TV ecosystems,” said Damian Garbaccio, EVP at Nielsen. “Our next-generation DMP enables advertisers to easily deliver more relevant, timely and consistent brand experiences across all screens at scale, which will result in better and more attributable marketing ROI. This is one of the most comprehensive advanced TV offerings available in the market today.”

Read More: Twilio Completes Acquisition Of SendGrid

This announcement comes just three months after FreeWheel Publishers announced that it would adopt Nielsen’s Qualified Ad Audience solution in Nielsen Digital Ad Ratings to demonstrate the success of their digital campaigns among intended audiences based on both viewable and demographic measurement. By bringing a persons-based approach to viewability, fraud and key demographics, Nielsen is providing greater clarity into how effectively advertising is connecting with digital audiences. This provides marketers with greater confidence in their digital advertising and content investments.

MarketSource Leverages Skuid to Accelerate Sales and Drive Revenue for Automotive Companies

Mobile & Field Sales Enablement

STS News Desk

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February 12, 2019

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MarketSource Leverages Skuid to Accelerate Sales and Drive Revenue for Automotive Companies

With Skuid, MarketSource will enhance the customer experience and accelerate sales for customers

Skuid, the leading no-code cloud application platform, announced that MarketSource, a national provider of sales team outsourcing solutions, has selected Skuid to create applications that streamline sales operations and accelerate sales for customers in the automotive industry.

With Skuid, MarketSource will design, develop and deploy customized sales solutions to match the unique needs and goals of their customers. In their initial implementation, MarketSource will deliver customized sales applications for major automotive manufacturers. Following that, they plan to leverage Skuid for their other customers in industries that include automotive, consumer electronics, information technology and telecom.

“We selected Skuid for its capabilities to create agile and scalable sales applications that integrate with our customers’ existing technologies to ensure little to no downtime,” said Steve Bonvissuto, Vice President of Innovation at MarketSource. “With Skuid, we can drive productivity, growth and revenue for our clients and provide a more seamless user experience and holistic view of customer data for our account managers.”

Read More: Twilio Completes Acquisition Of SendGrid

“Skuid represents a new standard for front-end development,” said Ken McElrath, CEO and founder of Skuid. “With Skuid, MarketSource customers can drive deeper customer satisfaction with more usable and delightful applications. By building more human-centered apps with Skuid, MarketSource customers can also lower costs and increase revenue.”

Skuid drastically reduces the amount of code required to design and develop applications, so app builders can work with far greater speed and agility. To learn more about how market-leading companies are using Skuid to drive business productivity and digitally transform.

Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Native & Programmatic Advertising

STS News Desk

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February 12, 2019

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Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s strategic integration with Rubicon Project, advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot and others.

Adelphic’s clients can now access audio inventory from over 216 countries, generating billions of audio ad requests. Additionally, there are over 1,000 private audio marketplaces (PMPs) available, providing buyers flexible access to precision targeted audiences at scale.

This announcement showcases Adelphic’s commitment to delivering a true omni-channel DSP. Additionally, the programmatic audio offering brings critical benefits including brand safe inventory, isolated experiences with a highly engaged audience, and environments not impacted by ad blocking.

“Not only does programmatic audio round out advertisers’ larger omni-channel campaign efforts, but it brings needed innovation to a brand’s local and regional advertising efforts,” said Alex Perrin, vice president of programmatic strategy at Viant’s Adelphic. “Traditionally, marketers and advertisers relied on local radio and niche digital strategies; we’re excited to offer tools delivering highly-personalized real-time targeting and bid management capabilities that are effective for any campaign.”

Now advertisers can make real-time targeting and bid management changes as they integrate audio into video and display campaigns. Adelphic also provides data that measures the impact programmatic audio and cross-device exposure have on in-store and online conversions. Brands and advertisers now have the opportunity to amplify their messaging across personal devices in real-time for optimal brand storytelling.

“With significantly increased inventory and value, digital audio has quickly become a prime platform for reaching targeted, engaged audiences at scale, along with desktop, mobile, and OTT,” said Nina Harvey, Head of Audio, at Rubicon Project. “The stage is set for what will be a big year for programmatic audio, and Rubicon Project is well-positioned to help facilitate the needs of buyers and sellers alike. We are integrating with Viant’s Adelphic to provide access to an established marketplace for audio that gives brands the opportunity to buy targeted, quality audiences with transparency into inventory and pricing.”

Salesforce Chairman and Co-CEO Marc Benioff to Speak at the 2019 Goldman Sachs Technology and Internet Conference

Sales & Marketing

STS News Desk

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February 12, 2019

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Salesforce Chairman and Co-CEO Marc Benioff to Speak at the 2019 Goldman Sachs Technology and Internet Conference

Salesforce, the global leader in CRM, announced that Chairman and Co-CEO Marc Benioff will speak at the 2019 Goldman Sachs Technology and Internet Conference in San Francisco.

Benioff will participate in a fireside chat with David Solomon, Chairman and CEO of Goldman Sachs, on Wednesday, 13 February 2019 beginning at approximately 4:40 p.m. PT.

A live webcast will be available here: https://event.webcasts.com/viewer/event.jsp?ei=1230255&tp_key=aac37192d8

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TCS Partners with JDA Software to Develop Cognitive Supply Chain Solutions

Sales & Marketing

STS News Desk

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February 12, 2019

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TCS Partners with JDA Software to Develop Cognitive Supply Chain Solutions

Tata Consultancy Services and JDA Next-Generation Solutions will Optimize Intelligent Supply Chains, Enhancing Customer Experience

Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, announced a global partnership with JDA Software, the leading provider of end-to-end supply chain and retail solutions, to build next-generation cognitive solutions, and offer consulting and system integration services around digital technologies, to optimize supply chains for customers worldwide.

The partnership will leverage the TCS Business 4.0 thought leadership framework and JDA Luminate solutions portfolio to develop joint, interoperable technology solutions for supply chains of the future. These solutions will use TCS’ Machine-First Delivery Model to accelerate human-machine collaboration to solve complex business problems, faster and better, delivering multi-fold productivity improvements and transforming customer experience.

Through these solutions, enterprises can harness the power of cloud, AI and ML, allowing them to gain complete supply chain visibility and receive prescriptive recommendations to make accurate, profitable business decisions. Businesses will benefit from real-time predictive analytics and cloud-driven business models that help realize outcome-based supply chain transformations.

TCS will establish an end-to-end Cognitive Supply Chain Lab at its Business Solutions Lab in Cincinnati, Ohio, USA to develop quick proofs of concept.

“We’re delighted to see this partnership between JDA and TCS as two of our strategic technology partners that we work with to drive supply chain transformation within our business,” said Carl Dawson, CIO, Marks & Spencer. “The ability to transition towards an autonomous supply chain working hand-in-hand with TCS and JDA presents the opportunity to give us the complete supply chain visibility we need, combined with recommendations to make profitable business decisions.”

“Combining TCS’ advanced and disruptive Business 4.0™ digital technologies and deep expertise with JDA’s end-to-end supply chain and retail solutions, we will collectively reinvent our customers’ supply chains enabling them to fulfill product demands intelligently, explore new business models, capabilities, and value propositions,” said Raman Venkatraman, Vice President and Global Head, Alliances and Technology Unit, TCS.

“TCS’ customer-centric approach, digital expertise and deep contextual knowledge aligns with our mission to optimize intelligent supply chains by bringing in predictive, prescriptive insights and recommendations that improve customer experience throughout our customer’s end-to-end business,” said Mark Morgan, Chief Revenue Officer, JDA. “We look forward to leveraging TCS’ expertise in the implementation of digital technology to further help our customers transform their supply chains and end-user journeys.”

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Native & Programmatic Advertising

STS News Desk

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February 12, 2019

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NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between Nielsen and the NBC and Telemundo owned stations and RSNs.

“We are doubling-down on measurement tools to help our clients maximize their investment in our stations,” said Frank Comerford, Chief Revenue Officer and President of Commercial Operations, NBCUniversal Owned Television Stations. “Nielsen’s consumer and voter ratings tools are welcome additions to the already robust measurement toolkit we’ve created for our stations, which is helping us create a clear snapshot of the value and reach our NBC and Telemundo stations have with advertisers and consumers, unlike any other TV group in the country.”

Nielsen’s Rhiza consumer insights sales tools allow local TV sales and researchers to explore and visualize their data and insights in a granular way, providing automotive registration by the dealer, make and model. Rhiza also delivers actionable analytics with one-click insights-on-demand that are personalized by market, sector, and audience. In addition, Rhiza enables clients to find powerful sales stories that showcase top-ranked TV or radio stations to inform local planning, buying and advertising sales efforts. The platform is powered by Nielsen data, and in addition to voting behavior, also includes data from Nielsen Scarborough and Polk Automotive, to enable the most robust third-party datasets available.

The voter ratings cross-platform tool provides TV and audio voter rating data to stations on a monthly basis, offering scale, coverage and complete representation of all voter and viewer types, including broadcast only and over-the-top homes. Nielsen Voter Ratings are available in the top 56 markets in the country, and facilitate a better understanding of the media consumption behavior of voters by race, gender and demographic characteristics.

“As local broadcast industry leaders, the NBCUniversal Owned Television Stations’ division is constantly seeking new data and tools to help their clients identify and reach the right set of viewers,” said Jeff Wender, Managing Director, Nielsen Local. “Rhiza and Nielsen Voter Ratings expand the NBC and Telemundo stations’ toolkit with rich in-market buying and voting behaviors that can be easily accessed and activated. As part of our client commitment, we will work with the stations and regional sports networks to ensure that each local station has the tools they need to deliver on their business objectives and market access to valuable local audiences.”

Lingo Connector for NetSuite/QuickBooks Now Available on Amazon Marketplace Appstore

Sales & Marketing

STS News Desk

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February 12, 2019

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Lingo Connector for NetSuite/QuickBooks Now Available on Amazon Marketplace Appstore

Longtime EDI provider eZCom Software continues to expand its offerings for online sellers — it is now offering Lingo Connector for both Netsuite and QuickBooks in the Amazon Marketplace Appstore.

By integrating an Amazon Seller Central account with their NetSuite ERP or QuickBooks accounting software, sellers can merge information seamlessly and automate many high-touch, time-consuming manual entry tasks.

“It’s exciting to be a part of the Amazon Marketplace App Store,” noted Carol Weidner, CEO of eZCom Software. “We’re hyper-focused on creating efficiency in order management, and we know busy Amazon merchants will find real value in this app.”

Found in the Ecommerce Solution Connector and Inventory & Order Management categories, these connectors for NetSuite or QuickBooks have valuable features for merchants. They can update tracking information when their Amazon Seller Central orders ship, synchronize inventory, and automatically create invoices. Shipping labels, including Prime labels, can also be generated in batches instead of one at a time.

Read More: Twilio Completes Acquisition Of SendGrid

“Offering great solutions for multi-channel selling is fueling our growth,” added Weidner. “And meeting the needs of Amazon sellers with these connectors for NetSuite and QuickBooks is another example of our efforts to make order processing as efficient as possible.”

Pendo Releases 2nd Annual State of Product Leadership Survey, Revealing Significant Shifts in Traditional Product Management Roles and Focus

Sales & Marketing

STS News Desk

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February 12, 2019

0

Pendo Releases 2nd Annual State of Product Leadership Survey, Revealing Significant Shifts in Traditional Product Management Roles and Focus

Nearly 23 Percent of Product Teams Now Report to CPOs and Prioritize Team Alignment with Design, UX, Marketing, and Customer Success Over Engineering

Pendo, creator of the leading product cloud for digital products and data-driven product teams, released the second annual State of Product Leadership study, a report that provides clarity on the role of product management within modern software organizations. This year’s report, produced in partnership with Product Collective, is based on a survey of 300 North American technology product management executives and managers from B2B and B2C companies reporting more than $25 million in revenue.

“Modern companies are reshaping product teams to become more collaborative, visionary, and empowered,” said Jake Sorofman, CMO at Pendo. “This study shines light on the patterns and priorities of high-performing product leaders and product management teams as useful guideposts for understanding how to advance your own product organization.”

Key findings include:

Chief Product Officers on the Rise

This year’s report showed a substantial shift in how companies structure product teams, including an increased emphasis on adding standalone senior leadership to steward the product management function. The study showed that 23 percent of product teams now report to a chief product officer (CPO), compared to just 6.7 percent in 2018. Despite this shift, 29 percent of companies still place product teams within the marketing organization.

Product Team Goals Differ Greatly From The KPIs They Are Measured Against

The study found that 77 percent are evaluated based on number of features shipped, over business metrics such as revenue or customer happiness. Further, even as product teams are expected to drive innovation and create differentiation, many product managers still see themselves as task-oriented, instead of visionary.

Read More: Twilio Completes Acquisition Of SendGrid

Product Teams Expanding Their Coalitions Beyond Engineering

In addition, the study illustrates shifting priorities in cross-functional alignment, away from engineering and toward other teams including design, UX, marketing, and customer success. Perhaps owing to solid alignment already established in this area, product managers cited engineering as their fourth-most important point of alignment, with marketing, design/UX, and customer success filling out the primary spots.

Other standout findings from the report include:

Product teams are less likely to let competitors influence their product roadmaps, with 35 percent citing customer feedback as the primary driver of their best feature release. Competitive product introductions were cited by 20 percent as the catalyst for product releases.
SaaS and hybrid product teams are much more focused on, and report higher levels of competency around customer engagement and retention.
Last year, most product managers reported they studied business at an undergraduate or graduate level to achieve their current role, while in 2019, technical backgrounds dominated.

“Product managers play a pivotal role in shaping customer acquisition and retention,” said Mike Belsito, co-founder of Product Collective. “There’s a wealth of places product managers can look to inform product direction. In this study, we’re seeing that the majority of product managers focus more on customer data and customer happiness to make decisions, two foundational elements for product innovation.”

Tableau Expands Data Prep Capabilities with Tableau Prep Conductor

Insightly Extends Its Industry Leading CRM with New Territory Visualization, Analytics, and Pricing and Quoting

FreeWheel Markets Chooses the Nielsen Dmp to Fuel Audience-Based TV Advertising Across All Screens

Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Salesforce Chairman and Co-CEO Marc Benioff to Speak at the 2019 Goldman Sachs Technology and Internet Conference

TCS Partners with JDA Software to Develop Cognitive Supply Chain Solutions

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Lingo Connector for NetSuite/QuickBooks Now Available on Amazon Marketplace Appstore

Pendo Releases 2nd Annual State of Product Leadership Survey, Revealing Significant Shifts in Traditional Product Management Roles and Focus

Popular Posts

Tableau Expands Data Prep Capabilities with Tableau Prep Conductor

Insightly Extends Its Industry Leading CRM with New Territory Visualization, Analytics, and Pricing and Quoting

FreeWheel Markets Chooses the Nielsen Dmp to Fuel Audience-Based TV Advertising Across All Screens

Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Salesforce Chairman and Co-CEO Marc Benioff to Speak at the 2019 Goldman Sachs Technology and Internet Conference

TCS Partners with JDA Software to Develop Cognitive Supply Chain Solutions

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Lingo Connector for NetSuite/QuickBooks Now Available on Amazon Marketplace Appstore

Pendo Releases 2nd Annual State of Product Leadership Survey, Revealing Significant Shifts in Traditional Product Management Roles and Focus

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