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Rainmakers Brings The First-Ever Sales Talent Marketplace To The East Coast

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Easy and efficient recruiting platform connecting top tech sales professionals with employers now available in metro New York

Rainmakers.co, the leading technology-specific sales talent marketplace, is announcing that it is now available to employers and salespeople in the greater New York City area. Rainmakers will be introducing the platform to more than 200 sales and recruiting executives at the Modern Sales Pros Leadership event on February 20th at WeWork, Hudson Square.

Rainmakers launched in San Francisco last year, and its plans to launch in New York were fast-tracked due to demand from both tech companies and top salespeople in the region. High growth tech companies like Looker, BuildingConnected, Scout RFP and a dozen others have already signed on as launch partners for the New York rollout.

Through an easy-to-use online application, employers can view proprietary data on the top 6% of tech sales talent. All candidates are pre-screened with a new group of candidates launching each week. With just a few clicks, employers can connect directly with candidates without having to waste time dealing with a middleman. Employers see an astounding 97% response rate, as all candidates are vetted not only for quality, but also for intent. Companies, on average, schedule multiple interviews on their first day on the platform.

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Rainmakers is led by a team with significant experience in tech sales recruiting including Michael Ferguson, former co-founder and CEO of Swoopt (acquired by theScore) and COO Mike Theron – former director of GRN Recruiting.

“After spending years wasting time on job sites and dealing with antiquated agencies, I realized there was an opportunity to develop one reliable source of tech sales talent,” said Michael Ferguson, CEO of Rainmakers. “At Rainmakers our sole focus is simple – we help companies connect with the best sales talent in technology.”

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And employers agree.

“Rainmakers provides an excellent and qualified list of candidates who are open and actively looking for new opportunities. Their platform is easy to use and gives a great high-level overview of the candidate’s experience.” – Zaviear Lue, Recruiting at Algolia

“The quality of Rainmakers candidates and ease of using the platform make my workflow so much more efficient.  I can focus on building relationships with candidates and avoid all the back and forth!” – Sam Leveston, Recruiting at Handshake

For salespeople, Rainmakers allows users to show off their sales skills and display transparent compensation requirements for their next role. For the first time, salespeople get to take their career into their own hands.

“If you take your career as a salesperson seriously, Rainmakers is the place to be. I am ecstatic about the company that hired me and I would not have found it without the platform.” – Palmer Johnson, an SDR hired off Rainmakers

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Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

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Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and Dyn Acquisitions Led to Discovery

Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in data overage charges.

DrainerBot was uncovered through the joint efforts of Oracle technology teams from its Moat and Dyn acquisitions. Now part of the Oracle Data Cloud, Moat offers viewability, invalid traffic (IVT), and brand safety solutions, while Dyn enables DNS and security capabilities as part of Oracle Cloud Infrastructure.

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The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular consumer Android apps and games like “Perfect365,” “VertexClub,” “Draw Clash of Clans,” “Touch ‘n’ Beat – Cinema,” and “Solitaire: 4 Seasons (Full).” Apps with active DrainerBot infections appear to have been downloaded by consumers more than 10 million times, according to public download counts.

Information About DrainerBot:

  • DrainerBot is an app-based fraud operation that uses infected code on Android devices to deliver fraudulent, invisible video ads to the device.
  • The infected app reports back to the ad network that each video advertisement has appeared on a legitimate publisher site, but the sites are spoofed, not real.
  • The fraudulent video ads do not appear onscreen in the apps (which generally lack web browsers or video players) and are never seen by users.
  • Infected apps consume significant bandwidth and battery, with tests and public reports indicating an app can consume more than 10 GB/month of data or quickly drain a charged battery, even if the infected app is not in use or in sleep mode.
  • The SDK being used in the affected apps appears to have been distributed by Tapcore, a company in the Netherlands.
  • Tapcore claims to help software developers monetize stolen or pirated installs of their apps by delivering ads through unauthorized installs, although fraudulent ad activity also takes place after valid app installs.
  • On its website, Tapcore claims to be serving more than 150 million ad requests daily and says its SDK has been incorporated into more than 3,000 apps.

Supporting Quotes:

“Mobile app fraud is a fast-growing threat that touches every stakeholder in the supply chain, from advertisers and their agencies to app developers, ad networks, publishers, and, increasingly, consumers themselves,” said Mike Zaneis, CEO of the Trustworthy Accountability Group (TAG). “These types of fraud operations cross all four of TAG’s programmatic pillars, including fraud, piracy, malware, and transparency, and preventing such operations will require unprecedented cross-industry collaboration. As the ad industry’s leading information-sharing body, we are delighted to work with Oracle to educate and inform TAG’s membership about this emerging threat.”

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“DrainerBot is one of the first major ad fraud operations to cause clear and direct financial harm to consumers,” said Eric Roza, SVP and GM of Oracle Data Cloud. “DrainerBot-infected apps can cost users hundreds of dollars in unnecessary data charges while wasting their batteries and slowing their devices. We look forward to working with companies across the digital advertising ecosystem to identify, expose, and prevent this and other emerging types of ad fraud.”

“Mobile devices are a prime target with a number of potential infection vectors, which are growing increasingly complicated, interconnected, and global in nature,” said Kyle York, VP of product strategy, Oracle Cloud Infrastructure. “The discovery of the DrainerBot operation highlights the benefit of taking a multi-pronged approach to identifying digital ad fraud by combining multiple cloud technologies. Bottom line is both individuals and organizations need to pay close attention to what applications are running on their devices and who wrote them.”

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Resources:

Detailed information and mitigation resources for DrainerBot can be found at info.moat.com/drainerbot, including:

  • Information and advice for consumers on identifying potentially-infected apps on their devices, as well as general device security tips;
  • Access to a list of app IDs that have shown DrainerBot activity; (Note: Not all apps listed may currently be infected)
  • Access to the DrainerBot SDK, as well as related documentation;
  • Access to sample infected APKs for use by antivirus and security providers to identify and mitigate the DrainerBot threat.

Oracle Data Cloud’s Moat Analytics helps top advertisers and publishers measure and drive attention across trillions of ad impressions and content views, so they can avoid invalid traffic (IVT), improve viewability, and better protect their media spend. Among those solutions, Pre-Bid by Moat helps marketers identify and utilize ad inventory that meets their high standards for IVT, third-party viewability, and brand safety.

Oracle Cloud Infrastructure edge services (formerly Dyn) offer managed Web Application Security, DNS, and Internet Intelligence services that help companies build and operate a secure, intelligent cloud edge, protecting them from a complex and evolving cyberthreat landscape.

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DealCloud and Preqin Announce Integration of Preqin Data into DealCloud DataCortex

The integration of Preqin’s alternative assets data into DealCloud’s DataCortex product will allow clients to identify and enrich investor data and manage fundraising more effectively

DealCloud – a global technology leader for CRM and deal management in the capital markets – and alternative assets data provider Preqin announce a partnership to integrate Preqin’s data with DealCloud’s DataCortex product.

“We believe that modern-day dealmakers, fund managers, and investor relations professionals deserve to have all of their outsourced data accessible in the same hub as their proprietary data. They simply need a unified deal management, fundraising, and data management platform in order to be competitive in today’s market,” says Amit Lalwani, SVP of Global Business Development at DealCloud. “This integration comes in response to our clients’ reliance on Preqin’s market-leading data, and we’re excited about the increased leverage they’ll get from the platform as a result of the partnership.”

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Through the integration, clients of both DealCloud and Preqin can leverage real-time data such as investor allocations, fund performance, deal making activity and direct contact information all in one, centralized platform that is accessible from any desktop or mobile device.

“Preqin is responding to the call for technological advances in both fundraising and deal management, enabling our clients to efficiently raise record-breaking funds,” said Ayo Akindele, Global Head of Channels at Preqin. “Having access to the best data and intelligence means our clients can realize their market potential by saving time and other costs related to information gathering. DealCloud is at the forefront of this fast-paced innovation, and we’re pleased to be able to deliver this seamless integration to enable our clients to realize even greater efficiency in their daily activities. With an increasing number of organisations relying on both DealCloud’s technology and Preqin’s data, it is paramount that they are able to access industry-wide insights along with their own proprietary data all in one place.”

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Over 600 principal investing firms, investment banks, and operating companies rely on DealCloud’s solutions for storage of proprietary data, deal sourcing, origination and deal management.

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Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

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Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision

Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Experience Platforms” research report.Adobe was one of 17 vendors evaluated in the report. For the second consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision.

According to Gartner, “a digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences…Leaders have ample ability to support a variety of DXP use cases and consistently meet customers’ needs over substantial periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries.”

“Today, organizations are challenged with understanding and engaging with every customer at an individual level to deliver exceptional experiences that build lasting brand loyalty,” said Suresh Vittal, vice president, Adobe Experience Cloud. “Only Adobe brings together the power of data, content, intelligent services and an open ecosystem to enable customer experience management (CXM).”

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Adobe Experience Cloud is the only end-to-end suite of solutions for experience creation, marketing, advertising, analytics and commerce that enables brands to deliver data-driven, tailored experiences across all customer touch points. Adobe Experience Platform, the underlying cross-cloud architecture that unifies content and data, enables brands to connect disparate data to understand the customer and act on data insights in real-time using Adobe Sensei, the company’s AI and machine learning technology. Unified Profile in Adobe Experience Platform offers a single view of each individual customer for personalization at scale, while ensuring data privacy and security. Leading brands rely onAdobe Experience Cloud to run their business including 24 Hour Fitness, British Telecom, Foot Locker, NFL, Scandinavian Airlines, Swisscom, T-Mobile and more.

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The evaluation criteria for completeness of vision includes market understanding and strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy. Criteria for a vendor’s ability to execute includes evaluating the product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience and operations.

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Concur and Salesforce Alumni Launch Salestrip: The First Platform to Derive Roi from Business Travel and Set to Challenge the Travel and Expenses Technology Market

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UK tech entrepreneurs make £2 million investment in first ever all-in-one travel booking, ticketing and expense platform on Salesforce

SalesTrip, the first ever travel booking and expense system on Salesforce, that combines business travel, expense and operational data to demonstrate travel ROI, launches at the Business Travel Show.

SalesTrip will change the way organisations manage, govern, and justify corporate travel and expenses by providing an all-in-one travel booking, ticketing and expense management system for customers using Salesforce. For the first time, SalesTrip will enable businesses to derive ROI from travel and expense costs and provide true budgeting visibility and cost justification which has not existed to date.

Manoj Ganapathy, Founder & CEO at SalesTrip, commented: “With the business travel market set to reach $1.7 trillion by 2023, we want company leaders to have greater visibility of their travel investment as well as measure its return. With travel and expense costs typically reaching 10% of all operational spend, companies should be managing them as a mechanism to drive business growth, not as an uncontrollable cost or hindrance to business activity.”

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The company was founded by tech entrepreneur Richard Goodall, alongside Manoj Ganapathy, who will be the company’s CEO. Both have extensive backgrounds in building technology companies, having co-founded and sold InvoiceIT to Steelbrick who were subsequently acquired by Salesforce.

SalesTrip is also joined by travel industry visionary Eoin Landers, VP of Product, who previously led the expansion of SAP Concur Travel across Europe. Alongside Landers is Matt Bray, VP Sales & Partnerships, who developed Concur’s European operations before joining enterprise software company Xactly, and Wes Nolte, CTO, who was previously Co-founder and CTO of Tquila, the largest Salesforce consultancy in Europe that was acquired by Accenture.

SalesTrip customer CloudTeamCompany is one of the first companies to be benefiting from the platform and embracing the vision of integrated travel and expense visibility and ROI: “CloudTeamCompany is thrilled to have implemented SalesTrip which will give our sales team and consultants a smarter, more intelligent process for booking business trips without the hassle of a separate expense management and reimbursement system,” said Gert-Jan ter Weeme, Partner at CloudTeamCompany. “It will simplify, alleviate and connect corporate travel and expenses in the same way that Uber did for consumers and taxi usage.”

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SalesTrip feeds travel and expense data directly into a single source of truth, unlocking an opportunity to understand the relationship between travel and other corporate functions, especially the cost of acquiring business. It is also dynamically driven by a company’s operational data typically held in its CRM and so records business travel against an activity’s value. For finance leaders, budgets can be adjusted in real-time to reflect sales forecasts and help convert revenue.

SalesTrip launches with a product team in Seattle and an engineering team at its HQ in London.

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One in Four Consumers Stopped Doing Business with Companies Due to Lack of Personalized Communications

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Broadridge survey captures communications impact on customer experience, highlights opportunities in technology-enabled communications

Broadridge Financial Solutions, Inc., a global Fintech and customer communications leader, released a study revealing that personalization in communications is significantly impacting customer loyalty. Over one-third (35 percent) of 3,004 consumers surveyed in the U.S. and Canada say that the companies they patron need to improve communication experiences. Moreover, one in four (25 percent) have stopped doing business with a company specifically due to poorly personalized communications. This grows to one in three (35 percent) among Millennials.

“Consumer expectations have changed dramatically in the digital age and brands need to increasingly look to engage their customers in meaningful ways,” said Matt Swain, managing director and practice lead for communications consulting services, Broadridge. “Essential communications, like bills and statements, offer a unique, yet often underutilized, opportunity to provide a personalized experience for customers. This can do more than build brand loyalty, it can also drive the bottom line.”

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Interestingly, the survey found one-in-five consumers has purchased a new product or service because they received a message in a bill or statement, a significant conversion rate and opportunity for companies to deepen customer relationships.

Digital Adoption Hinges on Quality Communication Experiences, Especially Mobile

Broadridge found that most consumers (69 percent) are likely to convert to paperless if providers make digital experiences more engaging. In fact, if a company’s mobile device experience is poor, more than half (57 percent) of respondents said they’d be less likely to go paperless. That said, most consumers (62 percent) have converted at least one bill or statement to paperless delivery within the last year, with Millennials and households with children leading the migration.

“Companies recognize that digital communications are attractive because they can reduce operational and call center costs by creating more self-service experiences for customers; but, consumers now demand digital experiences that are far better than print. They want personalized digital communications that deliver real value,” said Swain. “We help companies transform their businesses by enriching customer engagement and optimizing efficiency.”

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While digital transformation in billing is trending upwards, half (50 percent) of consumers say that printed bills and statements are important or vital to them, and one-third (34 percent) believe that print will maintain this importance to them over the next five years. If companies ceased mail communications and completely converted customers to digital channels, this would upset or annoy 49 percent of Baby Boomers – and even 38 percent of Millennials.

New Technology Brings New Conveniences for Digital Converts

As the digital landscape evolves, companies should look to introduce next-generation technologies to the communication experience. Broadridge’s survey results indicate that consumers already prefer to receive payment-due reminders via email and text message rather than by physical mail. Millennials, 30 percent of whom have missed a payment due date in the last 12 months, prefer to receive payment reminders via text, email or mobile app notifications.

Looking at new technological capabilities, more than one-third (36 percent) of consumers want to view bills and statements in one digital location – a key advantage of personal cloud storage, like Google Drive and Dropbox. Responses suggest that consumers like cloud channels due to the convenient location/access, the ability to create an overview of monthly expenses and investments, and the ease it allows to predict future expenses.

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Broadridge found that in the next wave of communications, consumers would be interested in customizing the layout of their bills and statements themselves, incorporating touch ID and facial recognition into mobile experiences, leveraging AI in customer service to get more immediate responses to simple questions, and adding personalized informational videos in digital communications.

Broadridge provides communications, technology, data and analytics solutions to help clients drive business transformation, enrich client engagement, optimize efficiency and generate revenue growth. Its essential communications services reach 80 percent of North American mailboxes on behalf of more than 5,000 brands each year. Broadridge helps clients across industries create more fluid omni-channel experiences designed to increase communications clarity, engagement, and digital adoption.This research is the latest in its effort to help clients better understand consumers and gain insight into customer communication preferences.

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Sitecore Unveils Sitecore KickStart to Unlock Enterprise-Class Digital Experience Capabilities for Lower Midmarket Companies

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Program delivers Sitecore as a Service to launch websites in as little as 30 days, starting at $100k per year, no developer resources needed

Sitecore, the global leader in digital experience management software, announced Sitecore KickStart, a new partner program that delivers Sitecore’s industry-leading digital experience platform in a SaaS setting. Designed specifically for lower midmarket organizations, Sitecore KickStart enables customers to deploy a Sitecore-based website in as little as 30 days, with no developer resources needed.

“As small and mid-sized companies grow, they often find themselves facing a difficult choice. They’re being under-served by open-source content management systems but enterprise-class digital marketing technologies can feel out of reach,” said Mark Frost, CEO of Sitecore. “Sitecore KickStart resolves that dilemma by enabling these companies to accelerate their digital transformation journey without the upfront investment and longer implementation times typical of an enterprise solution.”

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Available at a starting price of $100,000 per year, Sitecore KickStart bundles licensing for Sitecore Experience Manager™ or Sitecore® Experience Platform™ with partner-delivered managed cloud services including implementation, onboarding training and setup services, and minor and major upgrades.

Sitecore Solution Partners Hedgehog and XCentium have already begun to leverage Sitecore KickStart to develop, deploy, support, and maintain complete, turn-key SaaS solutions based on Sitecore’s industry-leading digital experience platform. Solutions from both partners employ reusable components and layouts, and vertical-specific themes for financial services, higher education, hospitality, and other industries are available. As a result, customers gain an affordable solution that accelerates time-to-market and enables marketing teams to spend more time on digital strategy initiatives.

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“Sitecore KickStart shows our focus on providing technologies that maximize the value of our customers’ overall project investment,” said Monte Wilson, senior vice president of Sales in North America for Sitecore. “It also illustrates how we work with our partners—who have tremendous expertise with the Sitecore platform—to provide new opportunities for co-innovation that address the requirements of today’s quickly evolving digital experience market.”

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Bertelsmann and Saham’s Customer Experience Business, “Majorel”, Launched; Bold Statement of Intent on Future Growth

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Rebranding of former Arvato CRM Solutions, Phone Group, Ecco Outsourcing and Pioneers Outsourcing into Majorel

Thomas Mackenbrock, Chief Executive Officer of newly created customer experience services group ‘Majorel’, formally launched the new brand with an ambitious statement of intent on its global growth strategy. Majorel, which has more than 48,000 employees in 28 countries worldwide, is a leading player in Europe, Middle East and Africa and has a strong presence in Asia and the Americas. Early this year the company was formed by combining the worldwide customer service businesses of Bertelsmann, the international media, services, and education company, and Morocco’s Saham Group.

The business is aiming for a leading position in the global customer experience industry in every major market around the world by investing heavily in its regional network and digital customer engagement capabilities. It plans to invest several hundred million USD over the course of the coming years in geographical expansion and in digital capabilities and solutions including analytics, artificial intelligence (AI) and automation.

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The formation of Majorel came about in response to seismic changes that are happening in the customer experience industry, driven by the rapidly evolving digital landscape. Research carried out on behalf of the company shows that within the next years, up to a quarter of existing contact center interactions could be handled by automated technologies, with this figure potentially rising to almost half by 2027.

This rise will be mirrored by a massive overall increase in customer interactions. Many of those will be handled completely automatically or in self-service, but also an increasing number by ‘tech-enabled’ humans. Experts estimate that that number of tech-enabled human interactions could almost double by 2027, creating new jobs as customer experience services move towards a human-AI hybrid model.

Thomas Mackenbrock, CEO of Majorel, said: “We will see rapid growth and change in the customer experience industry over the course of the next decade. To meet the challenges and opportunities this brings, you need to find the perfect combination of people, technology and global reach.

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At Majorel, we are ready to invest in our future and take advantage of these opportunities. The investments we’re making in our people, in data, in technology, and in our regional network, will allow us to continue to deliver the transformation and reliability our clients need in our constantly changing world. As a result, we firmly believe we will be able to thrive in this exciting market; further strengthening our prominent position in EMEA, expanding our presence in emerging and growth markets, and continuing to expand our trusted partnerships with the world’s most respected brands.”

Majorel will hold a heavy presence in North America with over 1,500 employees operating out of Valencia, California; Chandler, Arizona; Weaverville, North Carolina; Waterloo, Ontario (CAN) and Monterrey, Mexico.

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Fara Haron, Regional CEO North America, Ireland & Southeast Asia of Majorel said: “With a global contact center network and advanced digital and technical capabilities, Majorel will provide top-notch customer engagement to some of the world’s biggest and most respected brands. We look forward to helping North American companies expand into new territories, with an emphasis on culture and the importance it has on a global customer service strategy. We see today’s rapidly changing world as an opportunity to innovate using both people and technology in order to create the best customer experience possible for our clients.”

The new global leadership team of the company consists of:

  • Chief Executive Officer – Thomas Mackenbrock
  • Chief Operating Officer – Dominique Decaestecker
  • Chief Customer Officer – Marc Noortman
  • Chief Financial & Shared Services Officer – Otmane Serraj

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The role of Chief Digital and Transformation Officer is also being created, with an appointment due to be announced imminently.

Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining

IBM Watson Discovery portfolio on Absolutdata’s NAVIK AI platform enables enterprise analytics and data mining at scale across sales and marketing functions

Absolutdata, a leading data analytics firm, announced that they have embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The Watson enhanced NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science team while the NAVIK AI Sales Solution delivers dramatic improvements in sales and marketing effectiveness. The benefits seen include salesforce effectiveness, customer targeting, campaign management and optimized decision making across industries.

“Many of our global clients are interested in achieving the business transformation that AI can deliver,” said Dr. Anil Kaul, Co-founder and CEO of Absolutdata. “Yet they struggle with the best approach to start, and how to get the promised scalable business impact. IBM Watson AI can deliver results quickly, economically and at a scale that gets noticed at the board level.” Dr. Kaul adds, “We are in the early stages of companies building their intelligence stack and NAVIK enables our clients to develop a strategic competitive advantage that will last a long time.”

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Integrating IBM Watson with Absolutdata’s NAVIK AI platform and services allows clients to utilize analytical frameworks and natural language processing to mine existing sales data. As a result, clients are better poised to identify hidden revenue streams, run hyper-personalized campaigns at scale and derive deeper business insights, compared to traditional methods of resource-based analytics and model development. This will help businesses enhance productivity, eliminate manual intervention and access huge data sets in real time, which was not possible earlier.

Following a phased approach, Absolutdata has incorporated IBM Watson into NAVIK SalesAI, NAVIK MarketingAI, NAVIK ResearchAI and NAVIK MicroMods, with others under development. Absolutdata is also using other IBM services such as Weather to enhance effectiveness in certain modules.

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One of the world’s largest dairy companies is using NAVIK integrated with IBM Watson, to mine consumer insights and drive quick marketing decisions about brand, campaigns and pricing. The brand’s marketing team can classify and generate automated insights from both structured and unstructured data rendered real-time across mobile devices and the web, reducing decision lead time from weeks to seconds with over 99 percent uptime.

Absolutdata’s growing team of 400 data scientists and engineers is implementing AI solutions across client needs and is receiving extensive training on IBM Watson as a key component of the partnership.

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CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

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The Atlanta-based call tracking and analytics provider launched a program to partner with top attribution-focused digital marketing agencies

CallRail, the world’s most popular call tracking and analytics provider, announced the launch of its new Agency Partner Program, which aims to help agencies grow through a host of benefits, from co-marketing to custom resources and support, to inclusion in exclusive directories.

The program further establishes some of the U.S. and Canada’s top digital marketing agencies as leaders in data-driven marketing and campaign attribution, as evidenced by their proficiency with CallRail, along with a track record of delivering impressive ROI for clients.

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“CallRail is dedicated to providing ever-increasing value, not only to the agencies we work with, but to their clients too,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “Our Agency Partner Program is designed to accelerate the way we’re able to help digital marketing agencies succeed with CallRail. We have created new channels for them to market their business, new avenues for them to grow their revenue and new resources for them to sell call tracking to prospects and clients.”

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CallRail’s Agency Partner Program also gives partners an insider’s view of CallRail, opening up exclusive certifications and feedback opportunities. As agencies bring more clients to CallRail, they will “level up” in the program’s partner tiers. Each tier grants access to additional exclusive benefits, with revenue sharing included for partners on the program’s highest tiers.

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