The art of B2B sales was transforming even before the pandemic. The move toward digital-first has eroded the role of traditional sales teams in areas
Email marketing campaigns have been the beginning of marketers being able to track open rates and more. Now, video brochures deliver deeper marketing insights that
Excellent customer experience (CX) comes in many different shapes and sizes. However, a consistent theme, especially in sales departments, is utilizing the entire arsenal of
Crafting attention-getting content is a superpower for salespeople and BDRs. With only one chance to make a good first impression, that outreach is important. And
One of the most critical components of sales and marketing is lead generation. In recent
Non-traditional selling strategies leverage unique and unorthodox methods to promote goods and services to target
The dynamics of working in a B2B-focused organization are very different from those involved in
Trillion megabytes of data is generated daily, so data is a critical and prevalent factor
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