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Todd Heger Promoted to Chief Revenue Officer at Digilant

Native & Programmatic Advertising

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March 4, 2019

Todd Heger Promoted to Chief Revenue Officer at Digilant

Advertising Executive Tapped to Drive Company’s Rollout of New Comprehensive Digital Media Buying Capabilities

Digilant – a programmatic media buying services company – announced the promotion of Todd Heger to Chief Revenue Officer. He has been tasked with spearheading Digilant’s growing sales organization as well as the company’s expansion of its three key business units: Full Service Programmatic, Self-Service, and Programmatic Consulting. Historically centered on delivering agencies and brands with expert digital media buying services, Digilant has since expanded into self-service and programmatic consulting services to meet the increasingly demanding needs of digital advertisers in 2019.

“We’re excited to see Todd take his career to the next level,” says Raquel Rosenthal, CEO of Digilant. “Expanding these three units of business is critical to the company’s long-term success, and it was an easy decision to have Todd run point on the initiative as well as lead our sales team.”

As Chief Revenue Officer, Heger will be responsible for a range of new business efforts and corporate-level revenue and profit targets. Following a breakout year in 2018, he will be tasked with playing a key role in keeping the momentum going in 2019 and beyond.

A member of the Digilant management team since 2012, Heger has had the opportunity to learn every aspect of the business over the past half-decade. During this time, he’s been responsible for helping to set corporate strategy, define go-to-market tactics, and serve as custodian for some of the company’s most important client relationships.

“It goes without saying that I’m thrilled at the announcement,” says Heger. “Digilant is headed into an exciting new arena with our new artificial intelligence solution, and the next few years will be exciting, challenging and eventful. I feel fortunate for the opportunity.”

A digital industry veteran, Heger joined Digilant from WebMD, where he was Director of Advertising Sales. Previously, he spent a decade in a variety of integrated sales roles, both domestic and global, at ESPN. Heger is a graduate of Dickinson College in Carlisle, Pennsylvania.

Google Ads Extension Launched To Display Contact Information On All Ad Visitors.

Signals & Social Engagement

STS News Desk

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March 4, 2019

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Google Ads Extension Launched To Display Contact Information On All Ad Visitors.

With the new Google Ads extension, companies that once struggled with identifying their Ads’ leads are now be able to view the businesses that clicked through their ads within the past twelve months

The new tool not only reveals such detailed information as company name, address, phone number, website, contact and email information, but also identifies the exact keywords and advertisements that were clicked on by each visitor. Using the Google Ads extension, businesses are now able to discover new business opportunities, analyze and optimize their best performing ads, and contact the companies that have shown interest in their ads via email or phone.

All Google Ads users that utilize Google Analytics can now access all of their potential Ads customers by signing up for free at Google Ads extension in just a few clicks.

“We are proud to deliver another powerful tool to help B2B organizations better understand their website visitors and customers. The new Google Ads extension provides the tools needed for efficient lead responding and tracking, benefitting both marketing and sales teams,” states Fastbase, Inc. CEO, Rasmus Refer.

Since Google Ads is the most popular advertising platform in the world with an annual revenue of $100 billion USD, the new Ads extension is predicted to be a huge success.

Fastbase Pre-IPO

Fastbase Inc., are offering new investors an exclusive discount Pre-IPO for an extremely limited time. Fastbase is targeting admission to the London Stock Exchange in Q2/Q3, 2019, as the fastest-growing SaaS web analytics and lead generation tool built upon Google Analytics.

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform

Buyer Insights

STS News Desk

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March 1, 2019

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IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform

The latest addition to the Customer Intelligence Platform increases campaign effectiveness for marketers

IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered.

This new capability leverages artificial intelligence and deep learning techniques to predict the performance of creatives in real-time, providing stronger insights to make more effective decisions. Once a given creative is uploaded into the IgnitionOne Customer Intelligence Platform (CIP), marketers can predict how that creative will perform amongst target customers, before it is even deployed. This predictive capability utilizes visual recognition algorithms that learn from impressions tracked across the IgnitionOne network. The tool is now available to IgnitionOne’s 300+ clients and partners to utilize within the CIP.

“This new capability utilizes the latest deep learning techniques implemented within our Customer Intelligence Platform,” said Danny Portman, PhD, Director, Data Science at IgnitionOne. “It is our most advanced application of data science to marketing and advertising to date. We are putting the control back in the marketer’s hands, alleviating the need to test creatives on actual customers.”

Through a data science model, enterprise marketers can gauge the probability of various marketing responses to predict future performance. Since launching its Customer Intelligence capabilities last year, IgnitionOne has continued to refine its offering by focusing on creating a holistic data model for marketers, equipped with insights and analytics.

“It’s like a crystal ball for marketers. With this feature, you can evaluate performance before an ad even runs,” said Christopher Hansen, COO at IgnitionOne. “This feature is the first of its kind — and truly changes the game for our entire industry. Not only does this remove the guesswork from marketing and advertising, but it simplifies the creative process and cuts back on wasted ad budget.”

The Smile Seamlessly Switches from Spreadsheets to Gravity Software’s Advanced Accounting Solution

Data Visualization

STS News Desk

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March 1, 2019

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The Smile Seamlessly Switches from Spreadsheets to Gravity Software’s Advanced Accounting Solution

Dental Provider Manages Five Companies in One Database

Gravity Software (Gravity), a mid-market accounting solution that specializes in multi-company financials, announced that its client, The Smile, easily moved from Excel spreadsheets to Gravity’s advanced financial solution in less than 60 days.

Gravity’s cloud-based solution is built on the Microsoft Dynamics 365 (previously Microsoft CRM) platform and is designed for easy and quick implementations; the user-friendly application speeds users’ adoption and simplifies working with multiple companies.

“Gravity Software is made for small to medium-sized businesses who need more functionality than entry-level software but don’t want to pay the expensive costs of enterprise software,” said John Silvani, President & CEO of Gravity Software. “The Smile was managing the financials of five dental offices with Excel spreadsheets, which was taking them a lot of time and not giving them real-time information. By implementing Gravity, they not only gained efficiency, but also a deep-dive into the performance of their locations.”

After a quick implementation of Gravity, The Smile now manages its five dental locations in one database. The owner, Dr. Su T. Kang, DDS, regularly needed to see reports of all five dental locations, and Gravity’s consolidated financial reporting was the perfect solution. Dr. Kang and his team can now gain real-time insights to determine how each dental office performs. Bank reconciliations, journal entries, and vendor payments are streamlined, simplifying back office operations. Gravity’s solution saved The Smile’s users time, not to mention the tens of thousands of dollars it would have costed them to purchase and implement an enterprise application.

“I have not run into one single issue where the response from Gravity was, “Sorry about your luck – that’s just the way it is,” says Michelle Keckler, Accounting Coordinator of The Smile. “Every single time I bring something to their attention or ask if a change or improvement can be made to the system, they point out to me that the system already does what I’m asking OR they add my request to the development list and I know for sure it’s being worked on at some point in the near future.”

The Smile was quickly able to achieve tangible results from Gravity, providing a quick ROI (return on investment) and giving the owner access to information previously unavailable. He can quickly see the status of key financial indicators on his mobile device, anytime and anywhere.

The Smile’s Results with Gravity:

Now Able to Perform Automated Multi-Company Consolidation Reports
Increased Overall Efficiency by Saving Time on Manual Entries
Saved Tens of Thousands of Dollars on Software and Implementation Costs
Provides Easy Access to Critical Information on Mobile Devices

London Stock Exchange Soon Welcomes Successful Web Analytics Company, Fastbase Inc.

Web & Social Prospecting Tools

STS News Desk

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March 1, 2019

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London Stock Exchange Soon Welcomes Successful Web Analytics Company, Fastbase Inc.

Successful software company Fastbase, Inc. is preparing to join the London Stock Exchange as one of the fastest growing web analytics companies in the world

Fastbase, Inc., built upon Google’s platform, has gained enormous success with its B2B web analytics and lead generation software that identifies and provides valuable information on company web traffic. The popular extension to Google Analytics has created enormous value for both Google Analytics users and Google Ads’ customers. Fastbase analyzes the digital footprints of 6 billion web visitors every month and delivers millions of quality leads to over 1,000,000 companies and top brands every day.

Much of the company’s success is due to development of the world’s largest and fastest-growing business database that get updated with new information every minute. “We have put in a lot of time and resources into developing software that can retrieve and organize business information from all the websites in the world in almost real-time. Fastbase, Inc.’s comprehensive database of company information makes it possible for businesses to identify their web visitors from any company worldwide,” states Rasmus Refer, Founder and CEO of Fastbase, Inc.

Fastbase, Inc.’s growth was overwhelming in 2018 and the company is expecting subscriber growth to continue to over 200% in 2019. Fastbase, Inc. is providing enormous value to a market that is seeing exponential growth and needs lead generation and web analytics support. “Today more than 1,000,000 companies and top brands are using our software to optimize their marketing and sales activities. Currently, we are getting company website sign-ups every minute. Our goal is to support two million companies, top brands, and online agencies by the end of 2019.

During 2019, our goal is to set a new standard within a term we coined ‘Leads Relationship Management,’ launching a brand-new lead generation platform that the market has never seen before. The new lead generation platform will be the most powerful tool on the internet that can tell exactly who your potential customers are today, tomorrow, and even can predict into the future. Our new leads report is build up by advanced algorithms and analyzes billions of website visits, billions of Google searches, and billions of clicks on Google ads, in real-time.” concludes Refer. The new lead generation platform is fully compatible with the leading CRM systems such as Salesforce, Hubspot, Pipedrive and other applications using the Zapier app. The new platform expected to launch in mid-May 2019.

Fastbase is led by a strong management team in Copenhagen, including Rasmus Refer, CEO and Founder of Fastbase, Inc. Refer previously co-founded a global search engine in the 90s and is the co-founder of WikiSoft Corp. (OTC: WSFT). Allan Fenger, previously part of Skype’s success story, manages both interface design and branding, which he now leads at Fastbase, Inc. Lastly, Henrik Carstensen, formerly Client Service Director at Ogilvy (Ogilvy & Mather), directs all customer-facing activities.

Automation is the Key to Retail’s Future, Survey Says

Sales & Marketing

STS News Desk

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March 1, 2019

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Automation is the Key to Retail’s Future, Survey Says

New research from Bossa Nova indicates retailers are in dire need of a solution for severe inventory problems and recognize that automation is the answer

Bossa Nova, the leading data service provider for global retailers, announced new survey findings that uncover the chronic inventory problems affecting the $1.3 trillion retail industry. The vast majority (87%) of Corporate Retail Professionals report inaccurate inventories are to blame for more lost revenue than theft (13%), and the breadth of the problem is apparent: nearly all (99%) survey respondents admit to some kind of constant inventory problem.

Among the key findings:

Despite major spending on inventory management, catastrophic problems remain

73% state inaccurate inventory forecasting is a constant issue, meaning retailers end up with too much or too little supply to meet demand
66% say price inaccuracy is a consistent issue, which can lead to unbalanced P&L reports
65% report an inability to track inventory through the supply chain, resulting in potential sales lost

Wasted time is wasted profits

67% of retailers feel that analyzing inventory on store shelves is not an effective use of employees’ time
Data shows that instead of spending time on sales-driven customer service and upselling, the majority of employee time is spent filling out-of-stock holes on shelves (56%) and pulling items forward on shelves (55%)

Technology is moving faster than the industry

92% of retailers agree their stores spend more time identifying inventory issues than they do implementing solutions
81% feel their stores are only keeping pace or actually falling behind technologically, despite the availability of new technologies

Automation is the answer

76% of retailers say the introduction of robots in stores would improve employee productivity
74% said inventory accuracy would improve as a result, while increased profits would be another direct result of introducing in-store robots
A majority (62%) of retailers feel that employees would embrace their new, automated colleagues

“Inventory accuracy is a never-ending challenge for retailers,” said Martin Hitch, Bossa Nova co-founder and chief business officer. “Bossa Nova’s mission is to help retailers understand what’s happening in their stores and more specifically on their shelves. Our data is ground truth for the store and enables retailers to transform store operations, influencing everything from the flow of goods, to the product replenishment process and ultimately, to the customer shopping experience.”

CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

Sales & Marketing

STS News Desk

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March 1, 2019

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CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

Following beta testing, the brand is using the advanced video advertising solution to improve crossplatform measurement

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that CNN is the first media brand to move beyond the Comscore Campaign Ratings (CCR) beta program, and will now add the cross-platform video advertising solution to its measurement capabilities available to marketers.

In September of last year, Comscore launched the CCR beta program in partnership with ten other leading media brands. Since the launch of the program, several other major networks also joined the beta to begin testing the solution, which provides media buyers and sellers with unduplicated measurement of video ad campaigns across linear TV, over-the-top (OTT), desktop and mobile platforms.

“CNN has long been an early adopter of new measurement capabilities that help our ad partners plan against the full value of our multiplatform content,” said Robin Garfield, SVP of research and scheduling, CNN. “Throughout the beta program, we worked as a true partner with Comscore in shaping the solution with the goals of our brand and agency partners in mind. We’re excited to now provide advertisers with a holistic view of their CNN investment across platforms, including OTT, which has been a key growth area for our brand.”

In Q2, CCR is expected to be more broadly available to the market, allowing additional media sellers to use the solution to power their cross-platform measurement, including an unduplicated view of total audiences across linear TV and digital platforms, person-level reach and co-viewing insights on OTT, and reliable audience demographics.

“The commercial launch of Comscore Campaign Ratings marks an important milestone for the company and the industry at large. The solution introduces a new standard of measurement that has been leveraged by our beta partners, helping them measure unduplicated campaign delivery across platforms so they can optimize performance in-flight,” said Bryan Wiener, CEO of Comscore. “We have a long history of collaborating with CNN on new measurement solutions, and we are thrilled they are the first partner to officially go-to-market with Comscore Campaign Ratings.”

This is the next step in an important Comscore initiative to bring more comprehensive and unduplicated measurement across all platforms and content types. Comscore will continue to work with its partners to create solutions that meet real business needs to further reduce current friction points in the marketplace and allow industry players to plan, transact and evaluate media with confidence.

AssureSign Launches Customer Advisory Panel

Contract & E-Signature

STS News Desk

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March 1, 2019

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AssureSign Launches Customer Advisory Panel

The collaborative was the vendor’s first Customer Advisory Panel (CAP) in its near twenty-year tenure

AssureSign, the leading vendor in electronic signature innovation, invited executives from MagTek, Captorra, Auric Energy, and other premiere AssureSignConnect partners to discuss new and upcoming innovations FY 2019.

AssureSign leadership discussed the company’s evolving roadmap while inviting its select customers to provide input on its innovative cornerstones.

“As we execute a rigorously innovative roadmap, there’s never been a better time to establish an annual forum for collaboration and feedback with our highly valued customers and partners,” said David Brinkman, President and CEO of AssureSign. “I look forward to working with our leadership team to implement the strategies discussed at AssureSign’s Customer Advisory Panel.”

AssureSign‘s CAP witnessed the first external unveiling of AssureSign’s V3 RESTful API implementation roadmap. Many of the panelists currently have an integrative product offering powered by AssureSign and can use the roadmap to plan its own competitive product upgrades.

“[The panel] provided an excellent opportunity for me to learn more about the AssureSign roadmap and future solution enhancements,” said Rodney Vesling, Vice President and General Manager of MagTek, Inc. “I’m excited to collaborate on integrating [MagTek] payments with eSignature.”

The forum also allowed stakeholders to be formally introduced to AssureSign’s Simple Setup, the vendor’s intuitive drag-and-drop user interface, and its progress since its 2017 inception. AssureSign’s CAP received an exclusive preview of several upcoming Simple Setup features the eSignature vendor has in store, including the capacity to bulk send envelopes, customize Simple Setup workflows, ePayment offerings, conditional logic, and more.

“We were extremely happy to learn about the options AssureSign offers Dynamics CRM and SharePoint [users], which are significantly better than options offered by other document signing providers,” said Richard Bishop, IT System Administrator for Auric Energy. “AssureSign’s feature set saves our sales team valuable time every day…”

In addition to API and product upgrades, AssureSign highlighted enhanced security offerings rolled out in recent months. The Simple Setup single sign on (SSO) mainframe allows users to securely access the entire AssureSign environment with one username and password. Another recent enhancement, automated SMS opt in/out election requests, yield automatic compliance with SMS sending regulations.

According to two consecutive annual reports by Aragon Research, AssureSign is among the leaders of innovation in the electronic signature market. After being named a Microsoft Gold Partner, Top 40 Innovative Company, and Southeastern Software Association Impact Award Finalist, AssureSign rounded 2018 off by securing its position as “Market Leader” by leading customer reference platform, Featured Customers.

The eSign vendor aspires to build on its momentum by convening the panel quarterly for virtual discussions as it begins developing plans for another CAP conference in 2020.

RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List

Sales & Marketing

STS News Desk

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March 1, 2019

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RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List

RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide – has been ranked 24^th in the tech sector in the Financial Times 1000: Europe’s Fastest Growing Companies 2019. RTB House made it on to the list for the second time in a row.

The Financial Times, in cooperation with Statista, once again reviewed and analyzed Europe’s most innovative and fast-growing companies – publishing the list of the 1000 companies who have achieved the highest growth in revenues between 2014 and 2017.

RTB House reached revenue growth of 721%, which amounted to 43,6M EUR in 2017. Over 4 years, the number of employees tripled from 92 to 271.

“It is a great honor to be listed once again amongst the fastest growing companies in Europe. It is very important for us as a tech company, which strives to develop and set up the bar for the whole of global e-commerce. We will continue this course of continuously innovating and upgrading our products for our clients worldwide.” – says Daniel Surmacz, COO of RTB House. “We’re now looking to the future, to expand our knowledge, technology, and resources to new areas in order to develop another best-in-class solution. For example, last year we opened the AI Marketing Lab and this year, the Creatives Lab.”

Since it was founded, RTB House has helped change the industry. The deep learning algorithm is seen as a real game changer. After successfully deploying deep learning algorithms throughout all of its campaigns, RTB House once again challenged itself and the advertising industry through its creation of the AI Marketing Lab – a division focused on research and development in the broad marketing area. This is separate from the main R&D department, which is dedicated to personalized retargeting. RTB House recently opened a Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video, which will also be better suited to clients’ branding needs.

Optimize Your Brand for Generation Z with the Four C’s of Content

Content Sharing

STS News Desk

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March 1, 2019

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Conversation, Community, Change and Culture

Fuse released new data today on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it’s important to understand these consumers’ habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults.

CONVERSATION: Capturing attention through headlines

Headlines are important. According to Inc., brands have only about three seconds to capture the attention of Gen Z at the beginning of a video or article. Newswhip recently noted a trend of successful headlines that target Gen Z as being “conversational;” they cited Elite Daily‘s top articles of the year, where headlines contained additional context, slang, or advice.

Fuse’s survey indicates that Gen Z consumers are most drawn to “best of” headlines, followed by language such as, “why x people do x…”

Gen Z’s Favorite Headlines
28%	“The “Best of…”
	i.e. The Best Movies of 2018
21%	“Why x People Do x…”
	i.e. Why Smart People Get Up Before 7am
20%	“The “Scientific Fact”
	i.e. Pets are Good for Your Health, and We Have the Studies to Prove it.
13%	“The Listicle”
	i.e. 38 Things You Did in Elementary School You Completely Forgot About
10%	The “Open Ended Question”
	i.e. So You Think You Know the Best Places to Eat in Cancun?
8%	The “Promise”
	i.e. Alien Sci-Fi Films You’re Sure to Love

COMMUNITY: Desire to see real people, even if they are paid influencers

As reported by AdAge, Oracle’s Moat measured audiences and engagement for influencer campaigns and found that videos created by influencers averaged more than triple the level of viewership (7.5 seconds) than brand content (under 2 seconds). On that note, Nike was referenced in Mavrk’s recent benchmark report, stating that the brand’s successful influencer-generated content serves as a seamless extension of the brand by incorporating emotion-driven in-moment activations.

Fuse’s survey also pointed to Nike as one of the best in utilizing authentic influencers in their 2018 marketing content.

Brands That Are Best at Utilizing Influencers According to Gen Z

1	Nike
2	Apple
3	Pepsi
4	Amazon
5	Coke
6	Google
7	Adidas
8	Walmart
9	Target
10	Microsoft

CHANGE: Turn a moment into a movement

According to Pew Research Center, Gen Z is the most educated generation to date and as they move into adulthood, their attitudes toward emerging trends are often driven by social change. Our survey found that nearly half of Gen Z actively supported at least one or more social causes in 2018. While it carries some risk, marketers should consider creating content that conveys support of causes young people most care about.

Top Gen Z Social Causes in 2018

Gun Control
#MeToo
Black Lives Matter
LGBTQ Rights
Climate Change
Fight Against Cancer
Women’s Rights / Gender equality
Animal Rights
Hunger
Immigration

CULTURE: Speak to Gen Z’s love of pop culture

Fulfilling Gen Z’s love of anything pop culture through light-hearted, humorous, and eccentric content is always a good strategy. This can be in the form of stories, memes, GIFs, or videos. According to freelancewriting.com, the top ten topics to pitch to teenage magazines include: celebrities, latest teen styles, music, reviews, top 10 lists, makeovers, love life, beauty, college life and parties.

According to our survey, in addition to pop culture, Gen Z has a broad spectrum of other interests.

Gen Z Content Preferences

%	Do not Prefer	Prefer Slightly	Prefer a moderate amount	Prefer a lot	Prefer a great deal
Pop Culture Trends	21%	19%	19%	20%	22%
Political News	19%	23%	20%	19%	19%
Environmental Education	21%	20%	20%	21%	20%
Social Activision	19%	19%	20%	20%	20%
Human Interest	20%	19%	21%	20%	19%

Read More: BenefitMall Receives Two 2019 Bronze Stevie Awards For Customer Service And Sales Training

Todd Heger Promoted to Chief Revenue Officer at Digilant

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform

The Smile Seamlessly Switches from Spreadsheets to Gravity Software’s Advanced Accounting Solution

Automation is the Key to Retail’s Future, Survey Says

CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

AssureSign Launches Customer Advisory Panel

RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List

Popular Posts

Todd Heger Promoted to Chief Revenue Officer at Digilant

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform

The Smile Seamlessly Switches from Spreadsheets to Gravity Software’s Advanced Accounting Solution

Automation is the Key to Retail’s Future, Survey Says

CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

AssureSign Launches Customer Advisory Panel

RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List

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